{"id":10018,"date":"2017-04-21T09:48:38","date_gmt":"2017-04-21T00:48:38","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=10018"},"modified":"2020-02-20T16:07:08","modified_gmt":"2020-02-20T07:07:08","slug":"ultimate-relationship-consumers-and-manufacturer-factelier","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/ultimate-relationship-consumers-and-manufacturer-factelier","title":{"rendered":"\u3010CRM\u306e\u8f2a\u90ed\u3011\u30d5\u30a1\u30af\u30c8\u30ea\u30a8\u304c\u7d21\u3050\u3001\u6d88\u8cbb\u8005\u3068\u751f\u7523\u8005\u306e\u81f3\u6975\u306e\u95a2\u4fc2"},"content":{"rendered":"

\"\"<\/a><\/p>\n

\"\"<\/p>\n

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\"\"<\/p>\n

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\"\"<\/p>\n

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\u30d5\u30a1\u30af\u30c8\u30ea\u30a8\u306e\u304d\u3063\u304b\u3051\u3068\u3082\u306a\u3063\u305f\u5c71\u7530\u306e\u30d5\u30e9\u30f3\u30b9\u7559\u5b66\u4e2d\u306e\u4f53\u9a13\u305d\u306e\u3082\u306e\u3067\u3001\u3082\u306e\u3065\u304f\u308a\u304b\u3089\u3057\u304b\u672c\u7269\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u751f\u307e\u308c\u307e\u305b\u3093\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u3068\u306b\u304b\u304f\u3053\u3060\u308f\u308a\u3092\u6301\u3063\u3066\u672c\u5f53\u306b\u3044\u3044\u7269\u3092\u4f5c\u308b\u3053\u3068\u304c\u30b9\u30bf\u30fc\u30c8\u5730\u70b9\u3067\u3059\u3002<\/p>\n

\u5f0a\u793e\u306f\u5546\u54c1\u306e\u914d\u9001\u6599\u3082\u8a2d\u3051\u3066\u3044\u307e\u3059\u3057\u3001\u30bb\u30fc\u30eb\u3082\u7d76\u5bfe\u306b\u3057\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u7d50\u679c\u7684\u306b\u3001\u3082\u306e\u3065\u304f\u308a\u306e\u54c1\u8cea\u3092\u4e0b\u3052\u305f\u308a\u3001\u304a\u5ba2\u69d8\u306b\u305d\u306e\u30b3\u30b9\u30c8\u304c\u8df3\u306d\u8fd4\u3063\u3066\u304d\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u79c1\u305f\u3061\u306f\u3082\u306e\u3065\u304f\u308a\u306b\u3082\u304a\u5ba2\u69d8\u306b\u3082\u771f\u646f\u3067\u3042\u308a\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3060\u304b\u3089\u3053\u305d\u3001\u591a\u304f\u306e\u304a\u5ba2\u69d8\u306b\u559c\u3093\u3067\u3044\u305f\u3060\u3051\u3066\u3044\u307e\u3059\u3057\u3001\u4e00\u5ea6\u8cfc\u5165\u3057\u3066\u304f\u3060\u3055\u3063\u305f\u65b9\u306f\u30ea\u30d4\u30fc\u30c8\u3057\u3066\u304f\u3060\u3055\u308b\u5834\u5408\u304c\u591a\u3044\u3067\u3059\u3002\u304a\u5ba2\u69d8\u306f\u795e\u69d8\u3067\u306f\u306a\u304f\u3001\u201c\u652f\u63f4\u8005\u201d\u3060\u3068\u79c1\u305f\u3061\u306f\u601d\u3063\u3066\u3044\u3066\u3002\u304a\u5ba2\u69d8\u306b\u8fce\u5408\u3057\u3059\u304e\u308b\u3053\u3068\u306a\u304f\u3001\u5de5\u5834\u3068\u4e00\u7dd2\u306b\u3053\u3060\u308f\u308a\u3092\u3082\u3063\u305f\u3082\u306e\u3065\u304f\u308a\u304c\u3067\u304d\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

\u2014\u00a0\u00a0 \u3064\u304f\u308b\u306e\u90e8\u5206\u306f\u5de5\u5834\u306e\u3053\u3060\u308f\u308a\u306b\u96c6\u7d04\u3055\u308c\u3066\u3044\u308b\u308f\u3051\u3067\u3059\u304c\u3001\u201c\u4f1d\u3048\u308b\u201d\u3068\u3044\u3046\u70b9\u3067\u6c17\u3092\u3064\u3051\u3066\u3044\u308b\u3053\u3068\u306f\uff1f<\/h4>\n

\u6df1\u6fa4\uff1a<\/strong>\u30b5\u30a4\u30c8\u3067\u52d5\u753b\u3084\u6587\u7ae0\u3067\u3053\u3060\u308f\u308a\u306e\u30dd\u30a4\u30f3\u30c8\u3084\u5de5\u5834\u306e\u8aac\u660e\u306a\u3069\u306f\u5fb9\u5e95\u7684\u306b\u884c\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u30cd\u30c3\u30c8\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30ea\u30a2\u30eb\u3067\u3082\u201c\u4f1d\u3048\u308b\u201d\u53d6\u308a\u7d44\u307f\u306f\u3044\u308d\u3044\u308d\u3084\u3063\u3066\u3044\u307e\u3059\u3002\u304a\u5ba2\u69d8\u3092\u5de5\u5834\u3078\u62db\u5f85\u3057\u73fe\u5730\u3067\u3082\u306e\u3065\u304f\u308a\u306e\u73fe\u5834\u3092\u898b\u3066\u3082\u3089\u3063\u305f\u308a\u3001\u3082\u306e\u3065\u304f\u308a\u4f53\u9a13\u3092\u3057\u3066\u3082\u3089\u3046\u300c\u5de5\u5834\u30c4\u30a2\u30fc\u300d\u3084\u3001\u5e97\u982d\u3067\u306e\u3082\u306e\u3065\u304f\u308a\u30a4\u30d9\u30f3\u30c8\u3001\u8077\u4eba\u3055\u3093\u306b\u5e97\u8217\u306b\u7acb\u3063\u3066\u3082\u3089\u3044\u3001\u63a5\u5ba2\u3057\u3066\u3044\u305f\u3060\u304f\u30a4\u30d9\u30f3\u30c8\u3092\u5b9a\u671f\u7684\u306b\u958b\u50ac\u3057\u3066\u3044\u307e\u3059\u3002\u8077\u4eba\u3055\u3093\u304c\u5e97\u982d\u306b\u7acb\u3063\u3066\u63a5\u5ba2\u3059\u308b\u3068\u3044\u3046\u306e\u3082\u3001\u4ed6\u306b\u985e\u3092\u898b\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

\u5546\u54c1\u306b\u307e\u3064\u308f\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u76f4\u63a5\u77e5\u3063\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u3059\u3057\u3001\u307e\u305f\u3001\u5de5\u5834\u5074\u3068\u3057\u3066\u3082\u304a\u5ba2\u69d8\u3068\u76f4\u63a5\u95a2\u308f\u308a\u3092\u6301\u3066\u308b\u8cb4\u91cd\u306a\u6a5f\u4f1a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

KPI\u306f\u3001\u306a\u3044<\/h2>\n

\u00a0\u2014\u00a0\u00a0 \u88fd\u54c1\u306e\u3053\u3060\u308f\u308a\u3084\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f1d\u3048\u308b\u3001\u5c4a\u3051\u308b\u3068\u3044\u3046\u60f3\u3044\u304c\u3068\u3066\u3082\u7d20\u6575\u3067\u3059\u3002\u3053\u3053\u3067\u6c17\u306b\u306a\u308b\u306e\u304c\u3001KPI\u3001\u3069\u306e\u3088\u3046\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/h4>\n

\u6df1\u6fa4\uff1a<\/strong>\u3044\u304f\u3064\u304b\u306e\u6307\u6a19\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u306a\u3044\u306b\u7b49\u3057\u3044\u3067\u3059\u306d\u3002\u88fd\u54c1\u3078\u306e\u3053\u3060\u308f\u308a\u3084\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u201c\u304a\u5ba2\u69d8\u306b\u3044\u304b\u306b\u4f1d\u308f\u3063\u3066\u3044\u308b\u304b\u201d\u201c\u304d\u3061\u3093\u3068\u4f1d\u308f\u3063\u3066\u3044\u308b\u304b\u201d\u3001\u305f\u3060\u305d\u308c\u3060\u3051\u3092\u76ee\u6a19\u306b\u304a\u3044\u3066\u3044\u307e\u3059\u3002\u77ed\u671f\u9593\u3067\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u3076\u3093\u3001\u7d4c\u55b6\u5074\u3068\u3057\u3066\u306f\u3059\u3054\u304f\u6211\u6162\u304c\u5fc5\u8981\u306a\u3053\u3068\u3067\u3059\u304c\u3002<\/p>\n

\u2014\u00a0\u00a0 \u305d\u306e\u610f\u8b58\u306f\u793e\u5185\u3067\u7d71\u4e00\u3055\u308c\u3066\u3044\u308b\u3001\u3068\u3002<\/h4>\n

\u6df1\u6fa4\uff1a<\/strong>\u3048\u3048\u3001\u3082\u3061\u308d\u3093\u3002\u305d\u306e\u601d\u3044\u306f\u63a1\u7528\u306b\u3082\u53cd\u6620\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5f0a\u793e\u306f\u300c\u65e5\u672c\u306e\u5de5\u5834\uff08\u30d5\u30a1\u30af\u30c8\u30ea\u30fc\uff09\u304b\u3089\u4e16\u754c\u4e00\u6d41\u30d6\u30e9\u30f3\u30c9\u3092\u4f5c\u308b\u300d\u3068\u3044\u3046\u30d3\u30b8\u30e7\u30f3\u3092\u63b2\u3052\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u306e\u30d3\u30b8\u30e7\u30f3\u3078\u306e\u5f37\u3044\u5171\u611f\u3092\u91cd\u8981\u306a\u63a1\u7528\u57fa\u6e96\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002\u30b9\u30ad\u30eb\u306f\u3082\u3061\u308d\u3093\u5fc5\u8981\u3067\u3059\u304c\u3001\u63a1\u7528\u904e\u7a0b\u306b\u3042\u308b\u5168\u793e\u54e1\u306e\u524d\u306e\u30d7\u30ec\u30bc\u30f3\u3067\u3001\u4ef2\u9593\u9054\u304c\u305d\u306e\u601d\u3044\u306b\u7d0d\u5f97\u3057\u3066\u306f\u3058\u3081\u3066\u30c1\u30fc\u30e0\u306b\u8fce\u3048\u308b\u3001\u305d\u308c\u304f\u3089\u3044\u5927\u4e8b\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u521d\u3081\u304b\u3089\u71b1\u3044\u60c5\u71b1\u3092\u3082\u3063\u305f\u4eba\u305f\u3061\u304c\u5171\u611f\u3057\u3066\u5165\u793e\u3057\u3066\u304d\u3066\u304f\u308c\u308b\u306e\u3067\u3001\u305d\u306e\u610f\u8b58\u3092\u5f8c\u304b\u3089\u690d\u3048\u4ed8\u3051\u308b\u3068\u3044\u3046\u3053\u3068\u3082\u306a\u304f\u3001\u305f\u3060\u305d\u3053\u306b\u5728\u308b\u3082\u306e\u3068\u3057\u3066\u5f53\u7136\u306e\u3088\u3046\u306b\u5168\u54e1\u304c\u6301\u3063\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u306d\u3002<\/p>\n

\u88fd\u54c1\u3078\u306e\u3053\u3060\u308f\u308a\u3084\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u201c\u304a\u5ba2\u69d8\u306b\u3044\u304b\u306b\u4f1d\u308f\u3063\u3066\u3044\u308b\u304b\u201d\u3001\u3092\u4ee3\u8868\u3059\u308b\u30a8\u30d4\u30bd\u30fc\u30c9\u3092\u3082\u3046\u4e00\u3064\u7d39\u4ecb\u3059\u308b\u3068\u3001\u5f0a\u793e\u306f\u30a8\u30f3\u30b8\u30cb\u30a2\u304c\u5e97\u982d\u306b\u7acb\u3063\u3066\u63a5\u5ba2\u3092\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u5f7c\u304c\u9589\u5e97\u5f8c\u307e\u3067\u300c\u3053\u306e\u5546\u54c1\u306e\u3053\u3053\u304c\u3044\u3044\u300d\u3084\u300c\u751f\u7523\u8005\u306e\u3053\u3060\u308f\u308a\u306f\u301c\u300d\u3068\u3001\u304a\u5ba2\u69d8\u3068\u8a71\u3057\u8fbc\u3093\u3067\u3057\u307e\u3063\u305f\u3053\u3068\u3082\u3042\u308b\u304f\u3089\u3044\u3001\u305d\u308c\u3060\u3051\u306e\u60c5\u71b1\u3092\u6301\u3063\u305f\u30e1\u30f3\u30d0\u30fc\u304c\u3044\u307e\u3059\u3002\u305d\u306e\u304f\u3089\u3044\u6697\u9ed9\u77e5\u3068\u3057\u3066\u30d3\u30b8\u30e7\u30f3\u304c\u5171\u6709\u3055\u308c\u3066\u3044\u308b\u304b\u3089\u3053\u305d\u3001\u305d\u308c\u305e\u308c\u304c\uff11\u3064\u306e\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u81ea\u8d70\u3067\u304d\u308b\u306e\u304b\u306a\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

\u2014\u00a0\u00a0 \u660e\u78ba\u306a\u8ab2\u984c\u610f\u8b58\u3068\u3001\u305d\u308c\u306b\u5bfe\u3059\u308b\u30d3\u30b8\u30e7\u30ca\u30ea\u30fc\u306a\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u5171\u611f\u3057\u3066\u8d70\u308b\u7d44\u7e54\u3002\u9762\u767d\u3044\u3002<\/h4>\n

\u6df1\u6fa4\uff1a<\/strong>\u4f01\u696d\u3068\u3057\u3066\u5229\u76ca\u3092\u6c42\u3081\u308b\u306e\u306f\u3082\u3061\u308d\u3093\u5927\u5207\u306a\u3053\u3068\u3002\u305f\u3060\u3001\u79c1\u305f\u3061\u306f\u5229\u76ca\u3092\u8ffd\u6c42\u3059\u308b\u3053\u3068\u3092\u7b2c\u4e00\u306b\u8003\u3048\u3066\u3044\u307e\u305b\u3093\u3002\u7e70\u308a\u8fd4\u3057\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u307e\u305a\u306f\u826f\u3044\u3082\u306e\u3065\u304f\u308a\u3092\u3057\u3066\u3001\u305d\u308c\u3092\u304a\u5ba2\u69d8\u306b\u4f1d\u3048\u3001\u5c4a\u3051\u308b\u3053\u3068\u3002\u3053\u306e3\u3064\u306e\u5de5\u7a0b\u306b\u5bfe\u3057\u3066\u5fb9\u5e95\u7684\u306b\u8003\u3048\u629c\u304f\u3053\u3068\u3092\u5927\u5207\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3060\u304b\u3089\u5947\u3092\u3066\u3089\u3063\u305f\u6226\u7565\u3082\u3084\u3089\u306a\u3044\u3001\u65b0\u3057\u3044\u30c4\u30fc\u30eb\u304c\u51fa\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u3059\u3050\u306b\u98df\u3044\u4ed8\u304b\u306a\u3044\u3002\u4eca\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3067\u3059\u3068\u3001\u6a5f\u68b0\u5b66\u7fd2\u3084AI\u306a\u3069\u304c\u30db\u30c3\u30c8\u3067\u3059\u3088\u306d\u3002<\/p>\n

\u304d\u3063\u3068\u3001\u300c\u4ed6\u3082\u4f7f\u3063\u3066\u3044\u308b\u304b\u3089\u30a6\u30c1\u3082\u300d\u3068\u3044\u3046\u4e0a\u53f8\u3092\u6301\u3064\u65b9\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u304c\u3001\u4f55\u306e\u305f\u3081\u306b\u5c0e\u5165\u3059\u308b\u306e\u304b\u3001\u305d\u306e\u76ee\u7684\u3092\u679c\u305f\u3059\u305f\u3081\u306b\u5fc5\u8981\u3067\u3042\u308c\u3070\u4f7f\u3048\u3070\u3044\u3044\u3002\u76ee\u7684\u3068\u624b\u6bb5\u304c\u5165\u308c\u66ff\u308f\u3063\u3066\u306f\u3044\u3051\u306a\u3044\u3093\u3067\u3059\u3002<\/p>\n

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