{"id":10200,"date":"2017-06-23T16:21:49","date_gmt":"2017-06-23T07:21:49","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=10200"},"modified":"2023-09-28T13:33:42","modified_gmt":"2023-09-28T04:33:42","slug":"agency-use-addressable-advertisingng","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/agency-use-addressable-advertisingng","title":{"rendered":"\u3010\u5bfe\u8ac7\u3011\u5e83\u544a\u4ee3\u7406\u5e97\u304cCRM\u30c7\u30fc\u30bf\u3092\u5e83\u544a\u914d\u4fe1\u306b\u6d3b\u7528\u3059\u308b\u7406\u7531\uff5c\u30a4\u30fc\u30a8\u30e0\u30cd\u30c3\u30c8\u30b8\u30e3\u30d1\u30f3\u00d7\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0"},"content":{"rendered":"

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\"\"\uff08\u5de6\u304b\u3089\uff1a\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5149\u5c71\u3001\u30a4\u30fc\u30a8\u30e0\u30cd\u30c3\u30c8\u793e\u898b\u8c37\u3055\u3093\u3001\u672c\u7530\u3055\u3093\uff09<\/span><\/p>\n

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\u8ab2\u984c\u3068\u611f\u3058\u3066\u3044\u305f\u3053\u3068<\/h2>\n

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\"\"<\/p>\n

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\u5149\u5c71\u3000<\/strong>\u7d50\u69cb\u305d\u3046\u3044\u3046\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3063\u3066\u591a\u3044\u3067\u3059\u3088\u306d\u3002\u76ee\u6a19\u306e\u7372\u5f97\u5358\u4fa1\u3092\u6c7a\u3081\u3066\u3001\u3068\u306b\u304b\u304f\u305d\u3053\u306b\u8fd1\u3065\u3051\u308b\u904b\u7528\u3092\u3057\u3066\u304f\u308c\u3068\u3002\u4eca\u56de\u306e\u5834\u5408\u3060\u3068\u3001CPA\u306e\u76ee\u6a19\u304c\u3042\u308b\u4e2d\u3067\u65b0\u3057\u3044\u65bd\u7b56\u3092\u3084\u3063\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u304b\u3089\u3001\u96e3\u3057\u3044\u3067\u3059\u3088\u306d\u3002\u305d\u3093\u306a\u4e2d\u3001\u5fa1\u793e\u306b\u3068\u3063\u3066CRM\u5e83\u544a\uff08CRM\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\uff09\u306f\u65b0\u3057\u3044\u8a66\u307f\u3060\u3063\u305f\u308f\u3051\u3067\u3059\u304c\u3001\u3053\u308c\u307e\u3067\u306b\u884c\u3063\u3066\u3044\u308b\u3001\u8a8d\u77e5\u62e1\u5927\u3084\u5208\u308a\u53d6\u308a\u306a\u3069\u3092\u76ee\u7684\u3068\u3057\u305f\u691c\u7d22\u5e83\u544a\u3084\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u52a0\u3048\u3001CRM\u5e83\u544a\u306f\u65b0\u3057\u3044\u65bd\u7b56\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u305d\u3046\u3067\u3059\u304b\uff1f<\/p>\n

\u898b\u8c37\u3000<\/strong>CRM\u5e83\u544a\u306f\u3001CRM\u30c7\u30fc\u30bf\u3092\u3069\u3046\u4f7f\u3046\u304b\u3068\u3044\u3046\u611f\u3058\u306a\u306e\u3067\u3001\u65e2\u5b58\u65bd\u7b56\u306e\u88dc\u5b8c\u3068\u3044\u3046\u304b\u5f8c\u62bc\u3057\u3068\u3044\u3046\u304b\u3001\u30b9\u30d4\u30fc\u30c9\u3092\u901f\u3081\u308b\u3088\u3046\u306a\u5b58\u5728\u304b\u306a\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u65e2\u5b58\u65bd\u7b56\u306eWeb\u5e83\u544a\uff08\u691c\u7d22\u5e83\u544a\u3084\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306a\u3069\uff09\u3092\u57fa\u672c\u3068\u3059\u308b\u306e\u306f\u5909\u308f\u3089\u305a\u3001\u4f8b\u3048\u3070\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u3044\u3066\u914d\u4fe1\u5bfe\u8c61\u3092\u5e83\u3052\u308b\u3068\u304b\u7d5e\u308a\u8fbc\u3080\u3068\u3044\u3063\u305f\u5f62\u3067\u3001\u65e2\u5b58\u65bd\u7b56\u306e\u52b9\u679c\u3092\u4e0a\u3052\u308b\u5f79\u76ee\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u3002<\/p>\n

\u5149\u5c71\u3000<\/strong>CRM\u30c7\u30fc\u30bf\u3092\u5e83\u544a\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3001\u4ed6\u306e\u4ee3\u7406\u5e97\u3068\u306e\u5dee\u5225\u5316\u306b\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u304b\uff1f<\/p>\n

\u898b\u8c37\u3000<\/strong>CRM\u30c7\u30fc\u30bf\u3092\u3069\u3046\u4f7f\u3063\u3066\u6210\u679c\u3092\u51fa\u3059\u306e\u304b\u3068\u3044\u3046\u6226\u7565\u7acb\u6848\u7d4c\u9a13\u3084\u5b9f\u969b\u306e\u914d\u4fe1\u7d4c\u9a13\u306f\u5f37\u307f\u306b\u306a\u3063\u3066\u304f\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u81ea\u5206\u306e\u4e2d\u3067\u306fCRM\u30c7\u30fc\u30bf\u3092\u5e83\u544a\u306b\u3069\u3046\u4f7f\u3046\u304b\u3068\u3044\u3046\u3068\u3053\u308d\u306f\u8fd1\u3044\u5c06\u6765\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u306b\u306a\u308b\u3068\u8003\u3048\u3066\u3044\u308b\u306e\u3067\u3001\u305d\u3053\u3092\u898b\u636e\u3048\u3066\u4eca\u304b\u3089\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u69d8\u3068\u4e8b\u4f8b\u3092\u4f5c\u3063\u3066\u3044\u304d\u305f\u3044\u3067\u3059\u3002<\/p>\n

\"\"<\/p>\n

\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u7d44\u3093\u3067\u307f\u3066\u3088\u304b\u3063\u305f\u3053\u3068<\/h2>\n

\u672c\u7530\u3000<\/strong>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4f7f\u3046\u3053\u3068\u306b\u3088\u3063\u3066\u7cbe\u5ea6\u306e\u9ad8\u3044\u5e83\u544a\u914d\u4fe1\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u306e\u306f\u3001\u306a\u3093\u3068\u306a\u304f\u4e88\u60f3\u304c\u3064\u3044\u3066\u3044\u307e\u3057\u305f\u3002\u305f\u3060\u3001\u65b0\u3057\u3044\u3053\u3068\u3092\u5c0e\u5165\u3057\u3088\u3046\u3068\u306a\u308b\u3068\u3001\u77e5\u898b\u304c\u306a\u3044\u306e\u3067\u30cf\u30fc\u30c9\u30eb\u304c\u9ad8\u3044\u3093\u3067\u3059\u3088\u306d\u3002\u7279\u306b\u79c1\u305f\u3061\u306e\u4ed5\u4e8b\u306f\u3068\u306b\u304b\u304f\u696d\u52d9\u91cf\u304c\u591a\u304f\u3001\u4ed5\u4e8b\u306e\u53d6\u6368\u9078\u629e\u3092\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3068\u3053\u308d\u3082\u3042\u308b\u306e\u3067\u3002\u306a\u3093\u3068\u306a\u304f\u6210\u679c\u306f\u51fa\u305d\u3046\u3060\u3051\u308c\u3069\u3082\u5f8c\u56de\u3057\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u4eca\u56de\u306f\u5c0e\u5165\u304b\u3089\u904b\u7528\u307e\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u305f\u3060\u3051\u305f\u306e\u3067\u975e\u5e38\u306b\u53d6\u308a\u7d44\u307f\u3084\u3059\u304b\u3063\u305f\u3067\u3059\u3002\u52a0\u3048\u3066\u3001\u5149\u5c71\u3055\u3093\u304c\u3059\u3054\u304f\u62bc\u3057\u3066\u304f\u308c\u305f\u306e\u3067\u3084\u308b\u3057\u304b\u306a\u3044\u306a\u3068\u601d\u3044\u307e\u3057\u305f\uff08\u7b11\uff09\u3002<\/p>\n

\u30bb\u30df\u30ca\u30fc\uff082016\/12\/20\u958b\u50ac\u306e\u5e83\u544a\u4ee3\u7406\u5e97\u5411\u3051\u30bb\u30df\u30ca\u30fc\uff09\u3067\u3044\u308d\u3044\u308d\u306a\u4e8b\u4f8b\u3092\u5171\u6709\u3057\u3066\u3082\u3089\u3063\u3066\u3001\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u304b\u3063\u305f\u3067\u3059\u3002\u4f8b\u3048\u3070\u30b9\u30ab\u30a4\u30cd\u30c3\u30c8\u69d8\u306e\u4e8b\u4f8b<\/a>\u306e\u6210\u679c\u3092\u3001\u5f53\u793e\u306e\u304a\u5ba2\u69d8\u3060\u3063\u305f\u3089\u3053\u3053\u306b\u5f53\u3066\u306f\u307e\u308b\u3093\u3058\u3083\u306a\u3044\u304b\u3068\u30ce\u30a6\u30cf\u30a6\u306b\u3082\u3068\u3065\u3044\u305f\u6bb5\u53d6\u308a\u3092\u7d44\u3093\u3067\u3044\u305f\u3060\u3044\u305f\u308a\u3001\u3059\u3054\u304f\u3084\u308a\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n

\u898b\u8c37\u3000<\/strong>\u3042\u3068\u306f\u3001\u914d\u4fe1\u8a2d\u5b9a\u3084\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53d6\u308a\u6271\u3044\u90e8\u5206\u3092\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u5bfe\u5fdc\u3057\u3066\u3044\u305f\u3060\u3051\u308b\u306e\u3067\u3001\u6226\u7565\u3092\u8003\u3048\u308b\u90e8\u5206\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3068\u3044\u3046\u3068\u3053\u308d\u3067\u3059\u306d\u3002\u305d\u3046\u3044\u3046\u5ea7\u7d44\u307f\u3092\u63d0\u793a\u3057\u3066\u3082\u3089\u3063\u305f\u306e\u3067\u3001\u30b9\u30d4\u30fc\u30c9\u611f\u3092\u3082\u3063\u3066\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u63d0\u6848\u3067\u304d\u308b\u30a4\u30e1\u30fc\u30b8\u304c\u3067\u304d\u3001\u5224\u65ad\u304c\u3057\u3084\u3059\u304b\u3063\u305f\u3067\u3059\u3002<\/p>\n

\u5149\u5c71\u3000<\/strong>\u6211\u3005\u304c\u9ed2\u5b50\u306b\u5fb9\u3057\u3066\uff08\u74b0\u5883\u3092\u6574\u3048\u308b\uff09\u3001\u4ee3\u7406\u5e97\u306b\u306f\u672c\u6765\u3084\u308b\u3079\u304d\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u306b\u6ce8\u529b\u3044\u305f\u3060\u304f\u3001\u3068\u3044\u3046\u5f62\u3067\u4f5c\u3063\u3066\u3044\u3051\u308c\u3070\u3082\u3063\u3068\u5c55\u958b\u3057\u3066\u3044\u3051\u305d\u3046\u3067\u3059\u306d\u3002\u3055\u3089\u306b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u69d8\u306e\u58f2\u308a\u4e0a\u3052\u304c\u4f38\u3073\u3066\u3044\u308b\u3001\u3068\u306a\u308b\u3068\u3044\u3044\u5ea7\u7d44\u307f\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

CRM\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3066\u5e83\u544a\u914d\u4fe1\u3092\u884c\u3063\u305f\u624b\u5fdc\u3048<\/h2>\n

\u5149\u5c71\u3000<\/strong>\u4f0a\u85e4\u4e45\u53f3\u885b\u9580\u69d8\u3067\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u3068\u6bcd\u306e\u65e5\u306b\u884c\u3063\u305f\u65bd\u7b56\u306e\u624b\u5fdc\u3048\u306b\u3064\u3044\u3066\u3067\u3059\u304c\u3001\u7dcf\u8ad6\u306f\u3069\u3093\u306a\u5370\u8c61\u3067\u3057\u305f\u304b\uff1f<\/p>\n

\u672c\u7530\u3000<\/strong>CRM\u30c7\u30fc\u30bf\u3092\u4f7f\u3048\u3070\u3001\u65e2\u5b58\u5411\u3051\u3068\u65b0\u898f\u5411\u3051\u306e\u914d\u4fe1\u304c\u4e21\u65b9\u3067\u304d\u307e\u3059\u3088\u306d\u3002\u307e\u305a\u65e2\u5b58\u5411\u3051\u306e\u914d\u4fe1\u3067\u3044\u3046\u3068\u3001\u3053\u308c\u307e\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u65b9\u3005\u3078\u3082\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\uff08\u56f3\u306e\u2780\u306e\u65e2\u5b58\u9867\u5ba2\u90e8\u5206\uff09\u3001\u914d\u4fe1\u5bfe\u8c61\u304c\u5897\u3048\u308b\u306e\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6570\u306f\u5897\u3048\u308b\u3060\u308d\u3046\u3068\u3044\u3046\u60f3\u5b9a\u306f\u3042\u308a\u307e\u3057\u305f\u3002\u5b9f\u306f\u3001CRM\u5e83\u544a\u306f\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u307f\u3067\u6d3b\u7528\u3067\u304d\u308b\u3068\u601d\u3063\u3066\u3044\u305f\u3093\u3067\u3059\u3002\u65b0\u898f\u914d\u4fe1\u306b\u3082\u6d3b\u7528\u3067\u304d\u308b\u3053\u3068\u3092\u5149\u5c71\u3055\u3093\u304b\u3089\u3054\u63d0\u6848\u3044\u305f\u3060\u3044\u3066\uff08\u56f3\u306e\u2461\u985e\u4f3c\u9867\u5ba2\u30e6\u30fc\u30b6\u30fc\u90e8\u5206\uff09\u3002\u5b9f\u969b\u306b\u3084\u3063\u3066\u307f\u305f\u3068\u3053\u308d\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u985e\u4f3c\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u914d\u4fe1\u306f\u3001\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u3082\u6bcd\u306e\u65e5\u3082\u76ee\u6a19CPA\u5185\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304c\u591a\u304f\u7372\u5f97\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u307b\u304b\u306b\u3082\u3001\u300c\u8cfc\u5165\u3057\u305f\u4eba\uff0f\u8cfc\u5165\u3057\u306a\u304b\u3063\u305f\u4eba\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001CRM\u5e83\u544a\u3092\u5229\u7528\u3059\u308b\u304b\u3089\u3053\u305d\u3067\u304d\u308b\u914d\u4fe1\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u53bb\u5e74\u8cfc\u5165\u3057\u305f\u4eba\u3088\u308a\u4e00\u6628\u5e74\u8cfc\u5165\u3057\u305f\u4eba\u306e\u307b\u3046\u304cCV\u7372\u5f97\u3067\u304d\u308b\u3001\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3082\u305f\u307e\u3063\u3066\u304d\u3066\u304a\u308a\u3001\u7d50\u679c\u306b\u3088\u3063\u3066\u6253\u3064\u65bd\u7b56\u3082\u5909\u3048\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306a\u3069\u3001\u6539\u3081\u3066\u5965\u6df1\u3044\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u898b\u8c37\u3000<\/strong>\u4eca\u5f8c\u3001\u8ab0\u306b\u3069\u3046\u3044\u3046\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u51fa\u3059\u304b\u3068\u3044\u3046\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u3092CRM\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u304d\u308b\u3068\u3044\u3046\u306e\u306f\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u8003\u3048\u308b\u4e0a\u3067\u3084\u308a\u3084\u3059\u3044\u3067\u3059\u306d\u3002<\/p>\n

\u5149\u5c71\u3000<\/strong>CRM\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u65b0\u898f\u9867\u5ba2\u3092\u9023\u308c\u3066\u304f\u308b\u3068\u3044\u3046\u8a66\u307f\u3092\u3057\u305f\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u73fe\u72b6\u3053\u3053\u306f\u52b9\u7387\u304c\u3088\u304f\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u306d\u3002\u4eca\u307e\u3067\u3067\u304d\u3066\u3044\u306a\u304b\u3063\u305f\u65b0\u898f\u9867\u5ba2\u5411\u3051\u65bd\u7b56\u3068\u3044\u3046\u9762\u3067\u3082\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3068\u3044\u3046\u3068\u3053\u308d\u306f\u5bc4\u4e0e\u304c\u3067\u304d\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u3044\u3046\u3068\u3053\u308d\u306f\u3042\u308a\u305d\u3046\u3067\u3059\u306d\u3002<\/p>\n

\u672c\u7530\u3000<\/strong>\u305d\u3046\u3067\u3059\u306d\u3002\u304a\u5ba2\u69d8\u3082\u3001\u65b0\u898f\u304c\u53d6\u308c\u305f\u3089\u5b09\u3057\u3044\u3001\u3060\u3051\u3069CPA\u304c\u2026\u2026\u3068\u3044\u3046\u3088\u3046\u306a\u611f\u3058\u3060\u3063\u305f\u306e\u3067\u3001\u3053\u306eCPA\u3067\u76ee\u6a19\u901a\u308a\u306e\u6570\u304c\u53d6\u308c\u305f\u3068\u3044\u3046\u3053\u3068\u306f\u975e\u5e38\u306b\u6e80\u8db3\u3057\u3066\u3044\u305f\u3060\u3051\u3066\u3001\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u306e\u6642\u306f\u3001\u3084\u3063\u3066\u826f\u304b\u3063\u305f\uff01\u3068\u76db\u308a\u4e0a\u304c\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n

\u203b\u682a\u5f0f\u4f1a\u793e\u4f0a\u85e4\u4e45\u53f3\u885b\u9580\u69d8\u306e\u4e8b\u4f8b\u306f\u3053\u3061\u3089<\/a>\u304b\u3089\u53c2\u7167\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/span><\/p>\n

\u4eca\u5f8c\u306b\u671f\u5f85\u3059\u308b\u3053\u3068<\/h2>\n

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