{"id":10506,"date":"2017-08-09T09:56:36","date_gmt":"2017-08-09T00:56:36","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=10506"},"modified":"2023-09-28T13:30:49","modified_gmt":"2023-09-28T04:30:49","slug":"technology-of-addressable-advertising","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/technology-of-addressable-advertising","title":{"rendered":"\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u3092\u652f\u3048\u308b\u6280\u8853\uff5eCRM\u30c7\u30fc\u30bf\u3092\u5e83\u544a\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30de\u30c3\u30c1\u30f3\u30b0\u6280\u8853\u3068\u306f"},"content":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\u3001\u4e2d\u5c71\u3067\u3059\u3002\u666e\u6bb5\u306f\u5f0a\u793e\u306e<a href=\"http:\/\/www.techscore.com\/blog\/author\/nakayama-kazuki\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6280\u8853\u30d6\u30ed\u30b0<\/a>\u306b\u57f7\u7b46\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3053\u306e\u5834\u3092\u501f\u308a\u3066\u300c\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u300d\u3092\u652f\u3048\u308b\u6280\u8853\u306b\u3064\u3044\u3066\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u69d8\u306b\u3054\u7d39\u4ecb\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002\u4ed5\u7d44\u307f\u3092\u628a\u63e1\u3057\u3066\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u5e83\u544a\u904b\u7528\u306b\u5f79\u7acb\u3066\u3066\u3044\u305f\u3060\u3051\u307e\u3059\u3068\u5e78\u3044\u3067\u3059\u3002<\/p>\n<p>\u300c\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u300d\u306f\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308b\u304a\u5ba2\u69d8\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u7279\u9577\u306e\u5e83\u544a\u3067\u3059\u304c\u3001\u307e\u3060\u99b4\u67d3\u307f\u306e\u306a\u3044\u65b9\u3082\u3044\u3089\u3063\u3057\u3083\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u3088\u308d\u3057\u3051\u308c\u3070\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3082\u4f75\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li>\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u3068\u306f\uff08\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u7279\u96c6\u30da\u30fc\u30b8\uff09<\/li>\n<li>\u5e83\u544a\u30b3\u30b9\u30c8\u306e\u7121\u99c4\u3092\u6539\u5584\u3059\u308b\u300c\u30a2\u30c9\u30ec\u30b5\u30d3\u30ea\u30c6\u30a3\u300d\u3068\u306f\u4f55\u304b\uff1f\u3000\uff08Insight for D\u8a18\u4e8b\uff09<\/li>\n<\/ul>\n<h2>\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308b\u304a\u5ba2\u69d8\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3053\u3068<\/h2>\n<p>\u3055\u3063\u305d\u304f\u3001\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308b\u304a\u5ba2\u69d8\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u72b6\u6cc1\u3067\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u8a34\u6c42\u3057\u305f\u3044\u3068\u3057\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10510\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/278_nakayama_01.png\" alt=\"\" width=\"750\" height=\"299\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/278_nakayama_01.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/278_nakayama_01-230x92.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u3053\u306e\u5834\u5408\u3001\u81ea\u793e\u3067\u30c7\u30fc\u30bf\u306e\u300c\uff21\u3055\u3093\u300d\u3068\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5074\u306e\u300c\uff21\u3055\u3093\u300d\u3092\u95a2\u9023\u4ed8\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10511\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/278_nakayama_02.png\" alt=\"\" width=\"750\" height=\"299\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/278_nakayama_02.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/278_nakayama_02-230x92.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u300c\u81ea\u793e ID\u300d\u3084\u300cCookie\u300d\u306e\u3088\u3046\u306b\u3001\u5bfe\u8c61\u3092\u8b58\u5225\u3059\u308b\u305f\u3081\u306e\u60c5\u5831\u3092\u8b58\u5225\u5b50\u3068\u547c\u3073\u307e\u3059\u304c\u3001\u53cc\u65b9\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306f\u7570\u306a\u308b\u4f53\u7cfb\u306e\u8b58\u5225\u5b50\u3092\u7528\u3044\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u81ea\u793e\u30c7\u30fc\u30bf\u306e\u300c\uff21\u3055\u3093\u300d\u3068\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u300c\uff21\u3055\u3093\u300d\u306f\u3001\u305d\u306e\u307e\u307e\u3067\u306f\u95a2\u9023\u4ed8\u3051\u304c\u3067\u304d\u305a\u3001\u540c\u4e00\u4eba\u7269\u3060\u3068\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3053\u3067\u6b21\u306b\u793a\u3059\u3088\u3046\u306a\u30de\u30c3\u30c1\u30f3\u30b0\u6280\u8853\u3092\u6d3b\u7528\u3057\u3066\u95a2\u9023\u4ed8\u3051\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<h3>\u8b58\u5225\u5b50\u4ea4\u63db\u306b\u3088\u308b\u95a2\u9023\u4ed8\u3051<\/h3>\n<p>\u6700\u521d\u306b\u3001\u81ea\u793e\u30c7\u30fc\u30bf\u306e\u8b58\u5225\u5b50\u3068\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u8b58\u5225\u5b50\u3092\u4ea4\u63db\u3059\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u65b9\u6cd5\u306f DSP \u3084 SSP \u306a\u3069\u3067\u5e83\u304f\u5229\u7528\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002\u4ea4\u63db\u3059\u308b\u8b58\u5225\u5b50\u306b\u306f Cookie \u3084\u30ed\u30b0\u30a4\u30f3 ID \u306a\u3069\u304c\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u884c\u624b\u9806\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ol>\n<li>\u00a0\u8b58\u5225\u5b50\u4ea4\u63db\u51e6\u7406\u3092\u5b9f\u884c\u3059\u308b\u30bf\u30b0\u3092\u81ea\u793e Web \u30b5\u30a4\u30c8\u306a\u3069\u306b\u8a2d\u7f6e<\/li>\n<li>\u304a\u5ba2\u69d8\u304c\u81ea\u793e Web \u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u308b<\/li>\n<li>\u30bf\u30b0\u304c\u5b9f\u884c\u3055\u308c\u308b<br \/>\n 3.1. \u81ea\u793e ID \u3068 Cookie \u3092\u540c\u6642\u306b\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5074\u306b\u9001\u4fe1<br \/>\n 3.2. \u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u81ea\u793e ID \u3068 Cookie \u306e\u30da\u30a2\u3092\u4fdd\u5b58<\/li>\n<\/ol>\n<p>\u3053\u306e\u7d50\u679c\u3001\u30bf\u30b0\u3092\u8a2d\u7f6e\u3057\u305f Web \u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u300c\uff21\u3055\u3093\u300d\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u8a34\u6c42\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10536\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/278_nakayama_03_02.png\" alt=\"\" width=\"750\" height=\"334\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/278_nakayama_03_02.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/278_nakayama_03_02-230x102.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u3068\u3053\u308d\u3067\u3001\u3053\u306e\u65b9\u6cd5\u306b\u306f\u5e7e\u3064\u304b\u306e\u8ab2\u984c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5e83\u544a\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u524d\u306b\u8b58\u5225\u5b50\u306e\u4ea4\u63db\u3092\u84c4\u7a4d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u3059\u3050\u306b\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044<\/li>\n<li>\u8b58\u5225\u5b50\u4ea4\u63db\u306b Cookie \u3092\u7528\u3044\u308b\u5834\u5408\u306b\u306f Cookie \u56fa\u6709\u306e\u554f\u984c\u304c\u751f\u3058\u308b<\/li>\n<li>\u30d6\u30e9\u30a6\u30b6\u8a2d\u5b9a\u306b\u3088\u3063\u3066\u306f Cookie \u306e\u9001\u53d7\u4fe1\u304c\u5236\u9650\u3055\u308c\u308b<br \/>\n \u3000\u203b \u53c2\u8003\u8a18\u4e8b : <a href=\"http:\/\/www.techscore.com\/blog\/2016\/06\/24\/3rd-party-cookie\/\" target=\"_blank\" rel=\"noopener noreferrer\">3rd party Cookie \u3044\u305f\u3060\u304d\u307e\u3059<\/a>\uff08TECHSCOREBLOG\uff09<\/span><\/li>\n<li>\u8b58\u5225\u5b50\u4ea4\u63db\u5f8c\u306b Cookie \u304c\u524a\u9664\u3055\u308c\u3066\u3057\u307e\u3046\u5834\u5408\u304c\u3042\u308b<\/li>\n<\/ul>\n<p>\u3053\u306e\u3053\u3068\u304b\u3089\u3001\u8b58\u5225\u5b50\u4ea4\u63db\u306e\u65b9\u6cd5\u3092\u7528\u3044\u308b\u5834\u5408\u306b\u306f\u3001\u65bd\u7b56\u524d\u306b\u5341\u5206\u306a\u84c4\u7a4d\u671f\u9593\u3092\u78ba\u4fdd\u3059\u308b\u304b\u3001\u5927\u578b\u306e Web \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u306e\u4f75\u7528\uff08\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5185\u3067\u8b58\u5225\u5b50\u4ea4\u63db\u3092\u5b9f\u884c\u3059\u308b\uff09\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u4e00\u822c\u7684\u306b\u3053\u306e\u65b9\u6cd5\u3067\u306f Cookie \u304c\u5229\u7528\u3055\u308c\u308b\u3053\u3068\u304b\u3089\u3001\u5b9f\u969b\u306e\u30de\u30c3\u30c1\u30f3\u30b0\u6570\u306f\u8b58\u5225\u5b50\u4ea4\u63db\u51e6\u7406\u306e\u5b9f\u884c\u56de\u6570\u3088\u308a\u306f\u5c11\u306a\u304f\u306a\u308a\u3001\u3055\u3089\u306b\u5f90\u3005\u306b\u6e1b\u5c11\u3057\u3066\u3086\u304f\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u5171\u901a\u8b58\u5225\u5b50\u306b\u3088\u308b\u95a2\u9023\u4ed8\u3051<\/h3>\n<p>\u6b21\u306b\u3001\u81ea\u793e\u3067\u4fdd\u6709\u3059\u308b\u30c7\u30fc\u30bf\u3068\u3001\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5074\u3067\u4fdd\u6709\u3059\u308b\u30c7\u30fc\u30bf\u306e\u5171\u901a\u8b58\u5225\u5b50\u3092\u4f7f\u3063\u305f\u95a2\u9023\u4ed8\u3051\u306e\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u5148\u7a0b\u306e\u8b58\u5225\u5b50\u4ea4\u63db\u3088\u308a\u65b0\u3057\u3044\u65b9\u6cd5\u3067\u3059\u304c\u3001\u4e3b\u8981\u306a\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u30ab\u30b9\u30bf\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6a5f\u80fd\u3068\u3057\u3066\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5171\u901a\u8b58\u5225\u5b50\u306b\u306f\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3084\u96fb\u8a71\u756a\u53f7\u306a\u3069\u304c\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10513\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/278_nakayama_04.png\" alt=\"\" width=\"750\" height=\"299\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/278_nakayama_04.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/278_nakayama_04-230x92.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" 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src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/278_nakayama_05_02.png\" alt=\"\" width=\"750\" height=\"393\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/278_nakayama_05_02.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/278_nakayama_05_02-230x121.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u3053\u3053\u3067\u624b\u9806 1. 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