{"id":10615,"date":"2017-09-01T13:34:41","date_gmt":"2017-09-01T04:34:41","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=10615"},"modified":"2023-09-28T13:32:48","modified_gmt":"2023-09-28T04:32:48","slug":"itp_and_addressable-advertising","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/itp_and_addressable-advertising","title":{"rendered":"\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u5371\u6a5f\uff1f ITP \u6642\u4ee3\u306b\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u3092\u6d3b\u7528\u3059\u3079\u304d\u7406\u7531"},"content":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\u3001\u4e2d\u5c71\u3067\u3059\u3002\u666e\u6bb5\u306f\u5f0a\u793e\u306e<a href=\"http:\/\/www.techscore.com\/blog\/author\/nakayama-kazuki\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6280\u8853\u30d6\u30ed\u30b0<\/a>\u306b\u57f7\u7b46\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u4eca\u79cb\u767b\u5834\u306e iOS11 \u306b\u642d\u8f09\u3055\u308c\u308b Safari ITP\uff08Intelligent Tracking Prevention\uff09\u6a5f\u80fd\u6982\u8981\u3068\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u5f71\u97ff\u306b\u52a0\u3048\u3001\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u3092\u6d3b\u7528\u3057\u305f\u5bfe\u7b56\u306b\u3064\u3044\u3066\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u69d8\u306b\u3054\u7d39\u4ecb\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<\/p>\n<h2>\u30e6\u30fc\u30b6\u30fc\u76ee\u7dda\u3067\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u9632\u6b62\uff1f<\/h2>\n<p>\u4ee5\u524d\u3001\u5f0a\u793e\u6280\u8853\u30d6\u30ed\u30b0\u306b\u3066<a href=\"http:\/\/www.techscore.com\/blog\/2016\/06\/24\/3rd-party-cookie\/\" target=\"_blank\" rel=\"noopener noreferrer\"> 3rd-party Cookie \u306b\u95a2\u3059\u308b\u8a18\u4e8b<\/a>\u3092\u57f7\u7b46\u3057\u305f\u969b<\/p>\n<blockquote>\n<p>\u4eca\u56de\u306e\u7d50\u8ad6 = \u30e6\u30fc\u30b6\u30fc\u76ee\u7dda\u306b\u7acb\u3063\u305f 3rd party Cookie\uff08\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\uff09\u30d6\u30ed\u30c3\u30af\u3001\u306e\u5b9f\u88c5\u3092\u6c42\u3080\uff01<\/p>\n<\/blockquote>\n<p>\u3068\u7d50\u3093\u3060\u3068\u3053\u308d\u3001\u3053\u306e\u8a18\u4e8b\u304c\u304d\u3063\u304b\u3051\u3068\u306a\u308a Apple \u304c WWDC 2017 \u3067 ITP \u3092\u767a\u8868\u3059\u308b\u306b\u81f3\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u2026\u2026 \u3068\u3044\u3046\u306e\u306f\u79c1\u306e\u5984\u60f3\u3067\u3059\u304c\u3001ITP \u306f\u3001\u307e\u3055\u306b\u3053\u306e\u7d50\u8ad6\uff08\uff1d \u30e6\u30fc\u30b6\u30fc\u76ee\u7dda\u3067\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u9632\u6b62\uff09\u3092\u4f53\u73fe\u3057\u305f\u6a5f\u80fd\u3067\u3059\u3002\u305d\u3057\u3066 ITP \u306f\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u306b\u512a\u3057\u304f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u53b3\u3057\u3044\u6a5f\u80fd\u3067\u3059\u3002<\/p>\n<p>\u4ed5\u69d8\u306f<a href=\"https:\/\/webkit.org\/blog\/7675\/intelligent-tracking-prevention\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/a>\uff08Apple \u793e Webkit\uff09\u306b\u8a18\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u5927\u96d1\u628a\u306b\u307e\u3068\u3081\u308b\u3068<\/p>\n<ol>\n<li>Cookie \u304c\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u7528\u9014\u3067\u4f7f\u308f\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u7d4c\u9a13\u5247\u7684\u306b\u5224\u5b9a<\/li>\n<li>\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u7528\u9014\u3068\u307f\u306a\u3057\u305f\u5834\u5408\u306b\u306f\u4e00\u5b9a\u671f\u9593\u3092\u7d4c\u3066\u5229\u7528\u5236\u9650\u3001\u3055\u3089\u306b\u4e00\u5b9a\u671f\u9593\u3092\u7d4c\u3066 Cookie \u305d\u306e\u3082\u306e\u3092\u524a\u9664<\/li>\n<\/ol>\n<p>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306e\u76ee\u7684\u306e\u4e00\u3064\u306f Web \u3084 Mail \u3067\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u304c\u3001\u5fc5\u305a\u3057\u3082\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u76ee\u7dda\u3067\u306f\u306a\u304f\u3001\u4e8b\u696d\u8005\u76ee\u7dda\u3067\u306e\u6700\u9069\u5316\u3068\u306a\u3063\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u591a\u304f\u306e\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u306f\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306b\u5acc\u60aa\u611f\u3092\u62b1\u304f\u3088\u3046\u306b\u306a\u308a\u3001ITP \u306f\u305d\u306e\u8ab2\u984c\u89e3\u6c7a\u306e\u305f\u3081\u306b\u767b\u5834\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u5f71\u97ff\u306f\uff1f<\/h2>\n<p>\u3055\u3066\u3001\u3053\u306e ITP \u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>Safari \u306f iPhone \u6a19\u6e96\u30d6\u30e9\u30a6\u30b6\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u5f71\u97ff\u304c\u982d\u306b\u6d6e\u304b\u3073\u307e\u3059\u3002<\/p>\n<p>\u3068\u306f\u3044\u3048\u3001\u4ee5\u524d\u304b\u3089 Safari \u306f 3rd-party Cookie \u3092\u53d7\u3051\u5165\u308c\u306a\u3044\u4ed5\u69d8\u3067\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u4e00\u822c\u7684\u306a DMP\/DSP\/SSP \u3084 3rd-party Cookie \u306b\u4f9d\u5b58\u3057\u305f\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u306f<\/p>\n<ul>\n<li type=\"circle\">\u5e83\u544a\u914d\u4fe1\u306b\u304a\u3051\u308b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30d5\u30ea\u30af\u30a8\u30f3\u30b7\u30fc\u5236\u5fa1<\/li>\n<li type=\"circle\">Cookie \u30d9\u30fc\u30b9\uff08= \u30e6\u30cb\u30fc\u30af\u30d6\u30e9\u30a6\u30b6\u5358\u4f4d\uff09\u3067\u306e\u30c7\u30fc\u30bf\u306e\u96c6\u8a08<\/li>\n<li type=\"circle\">\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u884c = \u30bf\u30b0\u3092\u5b9f\u884c\u3057\u3066 Set-Cookie \u3067\u8b58\u5225\u5b50\uff08\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30de\u30fc\u30af\uff09\u3092\u4ed8\u4e0e<\/li>\n<li type=\"circle\">\u8b58\u5225\u5b50\u306e\u4ea4\u63db<\/li>\n<\/ul>\n<p>\u306a\u3069\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u95a2\u9023\u6a5f\u80fd\u306b\u3064\u3044\u3066 Safari \u3092\u30b5\u30dd\u30fc\u30c8\u5bfe\u8c61\u5916\u3068\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u4e00\u65b9\u3067\u3001\u6b21\u306e\u6280\u8853\u3092\u7528\u3044\u308b\u30b1\u30fc\u30b9\u3067\u306f\u3001Safari \u306e\u4ed5\u69d8\u3067\u3082\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u95a2\u9023\u6a5f\u80fd\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002ITP \u304c\u767b\u5834\u3059\u308b\u307e\u3067\u306f \u2026\u2026<\/p>\n<h3>\u30ea\u30c0\u30a4\u30ec\u30af\u30bf\u3067 Set-Cookie<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10662\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/09\/286_nakayama_01.png\" alt=\"\" width=\"750\" height=\"398\" \/>\u3053\u306e\u65b9\u6cd5\u3092\u7528\u3044\u308b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u306b\u306f Criteo \u306a\u3069\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30b7\u30b9\u30c6\u30e0\u3001\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070 Criteo \u306e\u5834\u5408 Safari \u306e\u300c3rd-party Cookie \u3092\u53d7\u3051\u5165\u308c\u306a\u3044\u4ed5\u69d8\u300d\u3092\u56de\u907f\u3059\u308b\u305f\u3081\u3001<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10663\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/09\/286_nakayama_02.png\" alt=\"\" width=\"750\" height=\"398\" \/>\u306e\u3088\u3046\u306b EC \u30e2\u30fc\u30eb\u3084\u5e83\u544a\u4e3b\u306e Web \u30b5\u30a4\u30c8\u306b\u304a\u3044\u3066\u3001\u30da\u30fc\u30b8\u9077\u79fb\u306e\u969b\u306b Criteo \u306e\u30ea\u30c0\u30a4\u30ec\u30af\u30bf\u3092\u7d4c\u7531\u3055\u305b\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c Safari \u306f Criteo \u30c9\u30e1\u30a4\u30f3\u306e Cookie \u3092 1st-party Cookie \u3068\u3057\u3066\u53d7\u3051\u5165\u308c\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30b7\u30b9\u30c6\u30e0\u3067\u306f<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10664\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/09\/286_nakayama_03.png\" alt=\"\" width=\"750\" height=\"459\" \/>\u306e\u3088\u3046\u306a\u51e6\u7406\u306b\u3088\u308a\u6210\u679c\u306e\u8a08\u6e2c\u3068\u5831\u916c\u306e\u652f\u6255\u3044\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3067\u306f\u30ea\u30c0\u30a4\u30ec\u30af\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u8a08\u6e2c\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u4eca\u5f8c Safari \u306b\u5bfe\u3057\u3066\u306f\u3001\u3053\u308c\u3089\u306e\u6a5f\u80fd\u304c\u5b9f\u73fe\u3067\u304d\u306a\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002Criteo \u3084\u305d\u306e\u4ed6\u30d9\u30f3\u30c0\u30fc\u3082\u306a\u306b\u304c\u3057\u304b\u306e ITP \u5bfe\u7b56\u3092\u884c\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30a2\u30c9\u30d6\u30ed\u30c3\u30af\u3092\u3081\u3050\u308b\u3044\u305f\u3061\u3054\u3063\u3053\u306e\u3088\u3046\u306a\u6226\u3044\u306b\u9665\u308b\u61f8\u5ff5\u3082\u3042\u308a\u307e\u3059\u3002\u3044\u305a\u308c\u306b\u305b\u3088\u3001UX \u3068\u3044\u3046\u5927\u7fa9\uff08= \u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u306e\u652f\u6301\uff09\u3068\u30d6\u30e9\u30a6\u30b6\u4ed5\u69d8\u3092\u63e1\u308b Apple \u3068\u306e\u6226\u3044\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u306e\u30d9\u30f3\u30c0\u30fc\u306b\u3068\u3063\u3066\u697d\u306a\u3082\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>JavaScript \u3067 Parasite Cookie<\/h3>\n<p>Parasite Cookie \u3068\u306f\u79c1\u306e\u9020\u8a9e\u3067\u30011st-party \u306e Cookie \u4fdd\u5b58\u9818\u57df\u306b\u5bc4\u751f\u3059\u308b\u304b\u306e\u3088\u3046\u306a\u52d5\u4f5c\u304b\u3089\u305d\u306e\u3088\u3046\u306b\u547c\u3093\u3067\u3044\u307e\u3059\u3002<br \/>\n \u203b\u8a73\u7d30\u306f<a href=\"http:\/\/www.techscore.com\/blog\/2016\/06\/24\/3rd-party-cookie\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/a>\uff08TECHSCOREBLOG\uff09\u306e\u300cParasite Cookie \u3068\u3044\u3046\u629c\u3051\u9053\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u4e00\u90e8\u306e\u30d9\u30f3\u30c0\u30fc\u304c\u63d0\u4f9b\u3059\u308b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u304c\u3053\u306e\u65b9\u6cd5\u3092\u7528\u3044\u3066\u3044\u307e\u3059\u3002\u6709\u540d\u306a\u30c4\u30fc\u30eb\u3067\u306f Google Analytics \u304c\u3042\u308a\u307e\u3059\u3002\u73fe\u72b6\u306e ITP \u306e\u5b9f\u88c5\u3092\u898b\u305f\u9650\u308a\u3067\u306f\u30ea\u30c0\u30a4\u30ec\u30af\u30bf\u306e\u6280\u6cd5\u3088\u308a\u306f\u5f71\u97ff\u306f\u5927\u304d\u304f\u306f\u306a\u3055\u305d\u3046\u3067\u3059\u304c\u3001\u5148\u3005\u5f71\u97ff\u304c\u751f\u3058\u308b\u53ef\u80fd\u6027\u306f\u60f3\u5b9a\u3059\u3079\u304d\u3067\u3059\u3002\u4f55\u6545\u306a\u3089 Parasite Cookie \u306f\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u76ee\u7684\u3067\u4f7f\u308f\u308c\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<h2>ITP \u6642\u4ee3\u306b\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u3092\u6d3b\u7528\u3059\u3079\u304d\u7406\u7531<\/h2>\n<p>\u65e2\u306b\u8ff0\u3079\u305f\u901a\u308a\u3067\u3059\u304c\u3001ITP \u306f\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u9632\u6b62\u3068\u3044\u3046\u76ee\u7684\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u524d\u63d0\u3068\u3057\u305f Safari\uff08\u7279\u306b 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