{"id":10980,"date":"2017-12-01T10:00:10","date_gmt":"2017-12-01T01:00:10","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=10980"},"modified":"2020-02-20T16:37:46","modified_gmt":"2020-02-20T07:37:46","slug":"small_success_experience_for_imc_promotion","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/small_success_experience_for_imc_promotion","title":{"rendered":"\u7d71\u5408\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08IMC\uff09\u63a8\u9032\u306b\u6709\u52b9\u306a\u306e\u306f\u3001\u5c0f\u3055\u306a\u6210\u529f\u4f53\u9a13\u306e\u7a4d\u307f\u91cd\u306d\uff5c\u671d\u65e5\u5e83\u544a\u793e\u00d7\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0"},"content":{"rendered":"

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\"\"\uff08\u5de6\u304b\u3089\uff1a\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5149\u5c71\u3001\u671d\u65e5\u5e83\u544a\u793e\u3000\u30c7\u30b8\u30bf\u30eb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u5c40\u3000\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u90e8\u3000\u7f8e\u90a3\u5ddd\u3055\u3093\uff09<\/span><\/p>\n

DMP\u304c\u5b9f\u73fe\u53ef\u80fd\u306b\u3057\u305f\u3001\u7d71\u5408\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u00a0<\/h2>\n

\u5149\u5c71\u3000<\/strong>\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u671d\u65e5\u5e83\u544a\u793e\u69d8\u306e\u30c7\u30b8\u30bf\u30eb\u306eCRM\u306e\u3054\u652f\u63f4\u3068\u3044\u3063\u305f\u90e8\u5206\u3067\u5354\u696d\u3055\u305b\u3066\u3044\u305f\u3060\u3044\u3066\u3044\u307e\u3059\u3002\u307e\u305a\u5fa1\u793e\u304c\u6ce8\u529b\u3055\u308c\u3066\u3044\u308b\u7d71\u5408\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u601d\u60f3\u3084\u6709\u7528\u6027\u306b\u3064\u3044\u3066\u805e\u304b\u305b\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

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\u5149\u5c71\u3000<\/strong>IMC\u3068\u3044\u3046\u6982\u5ff5\u3092\u7c21\u5358\u306b\u8a00\u3046\u3068\u3001\u5ba3\u4f1d\u3068\u304b\u55b6\u696d\u3068\u304b\u3001\u3044\u308d\u3044\u308d\u306a\u90e8\u9580\u3092\u307e\u305f\u3044\u3067\u5168\u793e\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u3068\u3089\u3048\u3066\u3044\u3053\u3046\u3068\u3044\u3046\u3088\u3046\u306a\u8003\u3048\u65b9\u3067\u3059\u3088\u306d\u3002<\/p>\n

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\u5149\u5c71\u3000<\/strong>\u305d\u308c\u304c\u3053\u306e\u30b7\u30fc\u30c8\u306b\u8868\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u306d\u3002<\/p>\n

\"\"<\/p>\n

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\u5149\u5c71\u3000<\/strong>KGI\u3084KPI\u306e\u8a2d\u8a08\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u306e\u30b7\u30fc\u30c8\u306f\u3001\u5404\u90e8\u7f72\u306e\u610f\u601d\u306e\u758e\u901a\u306b\u4f7f\u3048\u305d\u3046\u3067\u3059\u3002\u540c\u6642\u306b\u7d71\u5408\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u73fe\u306b\u304a\u3051\u308b\u8ab2\u984c\u3068\u3044\u3046\u306e\u3082\u3001\u3053\u306e\u30b7\u30fc\u30c8\u3067\u898b\u3048\u3066\u304f\u308b\u306e\u3067\u3059\u3088\u306d\uff1f<\/p>\n

\u7f8e\u90a3\u5ddd\u3000<\/strong>\u305d\u3046\u3067\u3059\u306d\u3002\u6700\u7d42\u7684\u306a\u4f01\u696d\u306eKGI\u306f\u300c\u58f2\u308a\u4e0a\u3052\u3092\u4e0a\u3052\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u65b0\u5546\u54c1\u3092\u51fa\u3057\u307e\u3057\u305f\u3001\u3068\u3044\u3046\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u3042\u3063\u305f\u3068\u3057\u307e\u3059\u3002\u305d\u306e\u5834\u5408\u3001\u5ba3\u4f1d\u90e8\u9580\u306e\u76ee\u6a19\u306f\u307e\u305a\u5546\u54c1\u540d\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u3068\u3044\u3046\u8a8d\u77e5\u7372\u5f97\u3060\u3063\u305f\u308a\u3057\u307e\u3059\u3002\u3067\u3059\u304c\u8ca9\u58f2\u90e8\u9580\u306f\u5b9f\u969b\u306e\u8ca9\u58f2\u6570\u3092\u4e0a\u3052\u308b\u3068\u3044\u3046KPI\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u305d\u306e\u5148\u306eCRM\u90e8\u9580\u306b\u306a\u308b\u3068\u3001KGI\u9054\u6210\u306e\u305f\u3081\u306b\u306f\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u3055\u305b\u3066\u3044\u304f\u65bd\u7b56\u3092\u6253\u3063\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002\u305d\u308c\u305e\u308c\u306e\u90e8\u7f72\u306e\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u306f\u540c\u3058\u306a\u306e\u306b\u3001\u90e8\u7f72\u3054\u3068\u3067\u76ee\u6a19\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u3066\u3001\u305d\u308c\u305e\u308c\u306e\u65bd\u7b56\u304c\u9023\u52d5\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u308a\u3057\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u90e8\u7f72\u6a2a\u65ad\u3067\u9023\u643a\u3092\u3057\u3066\u3001\u9867\u5ba2\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u3066\u5168\u4f53\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8a2d\u8a08\u3092\u3057\u3066\u3044\u304f\u90e8\u5206\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u25a0\u5b9f\u969b\u306e\u30d7\u30ed\u30c3\u30c8\u4f8b\"\"<\/p>\n

\u7d71\u5408\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u73fe\u306b\u304a\u3051\u308b\u8ab2\u984c<\/h2>\n

\u5149\u5c71\u3000<\/strong>\u7d71\u5408\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u73fe\u306f\u3001\u4f8b\u3048\u3070\u6226\u7565\u306e\u9023\u643a\u3084\u7d44\u7e54\u306e\u9023\u643a\u3068\u3044\u3046\u90e8\u5206\u3067\u30cf\u30fc\u30c9\u30eb\u304c\u9ad8\u3044\u306e\u304b\u306a\u3068\u611f\u3058\u307e\u3059\u3002\u5b9f\u969b\u306b\u5b9f\u8df5\u3057\u305f\u3044\u3068\u3044\u3046\u610f\u601d\u306f\u3042\u308b\u3051\u3069\u3001\u3053\u3046\u3044\u3046\u3068\u3053\u308d\u3067\u3064\u307e\u305a\u3044\u3066\u3057\u307e\u3063\u305f\u3068\u3044\u3046\u30b1\u30fc\u30b9\u306f\u3042\u308a\u307e\u3059\u304b\uff1f<\/p>\n

\u7f8e\u90a3\u5ddd\u3000<\/strong>\u5b9f\u969b\u306b\u3053\u3046\u3044\u3063\u305f\u6848\u4ef6\u3092\u30b5\u30dd\u30fc\u30c8\u3055\u305b\u3066\u3044\u305f\u3060\u304f\u4e2d\u3067\u3001\u5f53\u305f\u308b\u58c1\u3068\u3044\u3046\u306e\u306f\u4e8c\u3064\u3042\u308b\u304b\u306a\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305a\u3072\u3068\u3064\u3081\u306f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u69d8\u5074\u306e\u7d44\u7e54\u306e\u58c1\u3067\u3059\u3002\u7d71\u5408\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u304f\u3068\u306a\u308b\u3068\u3001\u5148\u307b\u3069\u7533\u3057\u4e0a\u3052\u305f\u3088\u3046\u306b\u3044\u308d\u3044\u308d\u306a\u90e8\u7f72\u306e\u65b9\u306b\u3054\u5354\u529b\u3044\u305f\u3060\u304f\u5fc5\u8981\u304c\u51fa\u3066\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5bc4\u308a\u306e\u5ba3\u4f1d\u90e8\u9580\u3084\u8ca9\u58f2\u90e8\u9580\u3001CRM\u90e8\u9580\u306e\u65b9\u306f\u3082\u3061\u308d\u3093\u306e\u3053\u3068\u3001\u30c7\u30fc\u30bf\u306e\u9023\u643a\u306b\u306f\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\u90e8\u306e\u65b9\u306e\u3054\u5354\u529b\u304c\u5fc5\u8981\u3067\u3042\u3063\u305f\u308a\u3001BtoB\u3067\u3059\u3068\u305d\u306e\u5148\u306e\u55b6\u696d\u90e8\u9580\u306e\u5354\u529b\u304c\u5fc5\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u5168\u793e\u3092\u307e\u304d\u3053\u3093\u3060\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u306a\u3063\u3066\u3044\u304f\u3053\u3068\u304c\u591a\u304f\u306a\u308b\u306e\u3067\u3001\u7d44\u7e54\u306e\u58c1\u3092\u8d8a\u3048\u3066\u3001\u4e00\u7dd2\u306b\u306a\u3063\u3066\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u9032\u3081\u3066\u304f\u308c\u308b\u90e8\u7f72\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u306e\u304c\u4e00\u756a\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308b\u304b\u306a\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3082\u3046\u3072\u3068\u3064\u306f\u3001\u57fa\u76e4\u3068\u306a\u308b\u30c7\u30fc\u30bf\u74b0\u5883\u306e\u69cb\u7bc9\u9818\u57df\u3067\u3059\u3002\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u5e83\u544a\u4f1a\u793e\u306f\u3082\u3061\u308d\u3093\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u69d8\u306e\u65b9\u3067\u3082\u3001\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306b\u3064\u3044\u3066\u7cbe\u901a\u3057\u305f\u4eba\u304c\u5fc5\u8981\u306b\u306a\u308b\u306e\u3067\u3059\u304c\u3001\u3053\u3053\u306e\u4eba\u54e1\u78ba\u4fdd\u304c\u96e3\u3057\u3044\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u306b\u8a73\u3057\u3044\u4eba\u54e1\u306e\u4e0d\u8db3\u3068\u3044\u3046\u306e\u304c\u3001\u3075\u305f\u3064\u3081\u306e\u58c1\u3067\u3059\u3002<\/p>\n

\u73fe\u5b9f\u7684\u306a\u7d71\u5408\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u9032\u3081\u65b9<\/h2>\n

\u5149\u5c71\u3000<\/strong>\u7406\u60f3\u7684\u306a\u9023\u643a\u3092\u884c\u3063\u3066\u3044\u3053\u3046\u3068\u3057\u3066\u3082\u3001\u3044\u304d\u306a\u308a\u5168\u793e\u3092\u307e\u305f\u3044\u3067\u3068\u304b\u3001\u63a8\u9032\u90e8\u9580\u3092\u4f5c\u3063\u3066\u3068\u3044\u3046\u306e\u306f\u30cf\u30fc\u30c9\u30eb\u304c\u9ad8\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u3067\u306f\u73fe\u5b9f\u7684\u306b\u3069\u3046\u9032\u3081\u3066\u3044\u304f\u306e\u304c\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

\u7f8e\u90a3\u5ddd\u3000<\/strong>\u3053\u3046\u3044\u3063\u305f\u53d6\u308a\u7d44\u307f\u3092\u9032\u3081\u308b\u3068\u304d\u306b\u306f\u3069\u3046\u3057\u3066\u3082\u5927\u304d\u306a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u304c\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u69d8\u306e\u793e\u5185\u3067\u3054\u7406\u89e3\u30fb\u3054\u5354\u529b\u3044\u305f\u3060\u3051\u308b\u65b9\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5b9f\u73fe\u3057\u3066\u3044\u304f\u8fd1\u9053\u306b\u306a\u308a\u307e\u3059\u3002\u3044\u304d\u306a\u308a\u5927\u304d\u306a\u6210\u679c\u3092\u72d9\u3046\u3068\u3001\u90e8\u7f72\u9593\u306e\u8abf\u6574\u306b\u6642\u9593\u304c\u304b\u304b\u3063\u3066\u3057\u307e\u3063\u3066\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u6b62\u307e\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3001\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u3067\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306b\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u304d\u3001\u5c0f\u3055\u306a\u6210\u679c\u3092\u7a4d\u307f\u91cd\u306d\u3066\u3044\u304f\u3053\u3068\u304c\u3001\u5b9f\u73fe\u306b\u5411\u3051\u3066\u306e\u4e00\u756a\u306e\u8fd1\u9053\u304b\u306a\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u5c0f\u3055\u306a\u6210\u529f\u4f53\u9a13\u3092\u7a4d\u307f\u91cd\u306d\u3066\u3044\u304f\u3068\u3001\u95a2\u9023\u3057\u3066\u3044\u308b\u30e1\u30f3\u30d0\u30fc\u3068\u3082\u30a4\u30e1\u30fc\u30b8\u304c\u5171\u6709\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u304b\u3089\u3002\u5177\u4f53\u7684\u306b\u306fCRM\u306e\u9818\u57df\u3001\u3044\u308f\u3086\u308b\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u4e2d\u3067\u3082\u4f1a\u54e1\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u90e8\u5206\u304c\u4e00\u756a\u6210\u679c\u304c\u51fa\u3084\u3059\u3044\u306e\u3067\u3001\u307e\u305a\u3053\u3053\u3067\u5c0f\u3055\u306a\u6210\u529f\u4f53\u9a13\u3092\u4f5c\u308b\u3053\u3068\u304b\u3089\u9032\u3081\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n

\"\"<\/p>\n

\u5149\u5c71\u3000<\/strong>CRM\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u306f\u3001\u4f01\u696d\u69d8\u306e\u65b9\u3067\u9032\u3093\u3067\u3044\u306a\u3044\u30b1\u30fc\u30b9\u304c\u307e\u3060\u307e\u3060\u591a\u304f\u3042\u308a\u307e\u3059\u306d\u3002\u3053\u3053\u3067\u5c0f\u3055\u306a\u6210\u529f\u4f53\u9a13\u3092\u4f5c\u308b\u305f\u3081\u306b\u3001\u308f\u308c\u308f\u308c\u3082\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u69d8\u306b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066Web\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u624b\u6cd5\u306a\u3069\u3092\u3054\u63d0\u6848\u3055\u305b\u3066\u3044\u305f\u3060\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u7f8e\u90a3\u5ddd\u3000<\/strong>CRM\u306e\u9818\u57df\u306e\u65bd\u7b56\u304c\u624b\u8efd\u306b\u5b9f\u65bd\u53ef\u80fd\u3068\u3044\u3046\u90e8\u5206\u304c\u30b7\u30ca\u30b8\u30fc\u3055\u3093\u306e\u5f37\u307f\u304b\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002CRM\u306e\u9818\u57df\u304c\u3046\u307e\u304f\u56de\u3063\u3066\u304f\u308b\u3068\u3001ROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3001ROAS\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u3092\u7dad\u6301\u3057\u305f\u307e\u307e\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306e\u305f\u3081\u306b\u8a31\u5bb9\u3055\u308c\u308bCPA\uff08\u7372\u5f97\u5358\u4fa1\uff09\u306e\u7bc4\u56f2\u304c\u62e1\u5927\u3057\u3066\u304d\u307e\u3059\u306e\u3067\u3001\u7a4d\u6975\u7684\u306b\u65b0\u898f\u7372\u5f97\u306e\u65bd\u7b56\u306b\u56de\u305b\u308b\u4e88\u7b97\u304c\u5897\u3048\u3066\u304d\u307e\u3059\u3002\u305d\u3046\u306a\u308b\u3068\u6700\u7d42\u7684\u306a\u4e8b\u696d\u5168\u4f53\u306e\u5e95\u4e0a\u3052\u306b\u3064\u306a\u304c\u308b\u3068\u601d\u3063\u3066\u3044\u308b\u306e\u3067\u3001CRM\u9818\u57df\u3068\u3001\u524d\u6bb5\u306e\u5ba3\u4f1d\u90e8\u3055\u3093\u304c\u3084\u308b\u3088\u3046\u306a\u5e83\u544a\u306e\u9818\u57df\u306f\u4e00\u8cab\u3057\u3066\u3084\u308b\u3079\u304d\u304b\u306a\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30ea\u30d4\u30fc\u30c8\u5546\u6750\u3067\u8003\u3048\u308b\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u7372\u5f97\u5358\u4fa1\uff08CPA\uff09\u304c2,000\u5186\u306e\u65b9\u304c4,000\u5186\u8cb7\u3063\u3066\u304f\u308c\u308b\u3068ROAS\u304c200%\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u65b9\u304c\u518d\u30734,000\u5186\u8cb7\u3063\u3066\u304f\u308c\u308b\u3068ROAS\u306f400\uff05\u3001ROAS200%\u3067\u3082\u5546\u58f2\u304c\u6210\u308a\u7acb\u3064\u5834\u5408\u306f\u3001\u7372\u5f97\u5358\u4fa1\uff08CPA\uff09\u76ee\u6a19\u30924,000\u5186\u307e\u3067\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u6570\u306e\u5e95\u4e0a\u3052\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

\u5149\u5c71\u3000<\/strong>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6295\u8cc7\u306f\u3001\u57fa\u672c\u7684\u306b\u306f\u9867\u5ba2\u306eLTV\u304b\u3089\u8cbb\u7528\u3092\u637b\u51fa\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u305f\u3089\u3001LTV\u81ea\u4f53\u304c\u4e0a\u304c\u308c\u3070\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u8cbb\u7528\u3082\u5897\u3084\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3088\u306d\u3002\u5168\u793e\u7d71\u5408\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u8003\u3048\u305f\u3068\u304d\u306b\u3001\u5ba3\u4f1d\u90e8\u9580\u3082CRM\u90e8\u9580\u3082\u3001LTV\u306e\u9ad8\u3044\u65b9\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u3068\u3044\u3046\u3053\u3068\u306b\u5bfe\u3057\u3066\u76ee\u3092\u5411\u3051\u308b\u3068\u3044\u3046\u306e\u306f\u5171\u901a\u306e\u76ee\u6a19\u306b\u306a\u308a\u3084\u3059\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3067\u3059\u306d\u3002<\/p>\n

\u7f8e\u90a3\u5ddd\u3000<\/strong>\u305d\u3046\u3044\u3063\u305f\u8003\u3048\u65b9\u3067\u5171\u901a\u306e\u76ee\u6a19\u3092\u6301\u3063\u3066\u3044\u304f\u3068\u3001\u3044\u308d\u3044\u308d\u306a\u90e8\u7f72\u3068\u610f\u8b58\u306e\u7d71\u4e00\u304c\u3067\u304d\u3066\u3001\u4e00\u8cab\u3057\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8a2d\u8a08\u3068\u3044\u3046\u3082\u306e\u304c\u9032\u3081\u3084\u3059\u3044\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u69d8\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e0a\u306e\u8ab2\u984c\u304c\u8907\u96d1\u5316\u3057\u3066\u304d\u3066\u3044\u308b\u306e\u3067\u3001\u5b9f\u969b\u306b\u308f\u308c\u308f\u308c\u5e83\u544a\u4f1a\u793e\u3082\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u554f\u984c\u70b9\u3092\u4e00\u7dd2\u306b\u6d17\u3044\u51fa\u3057\u3066\u3001\u305d\u308c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u8ab2\u984c\u6574\u7406\u3092\u4e00\u7dd2\u306b\u3057\u3066\u3044\u304f\u3068\u3044\u3046\u3001\u4e0a\u6d41\u5de5\u7a0b\u304b\u3089\u5165\u3063\u3066\u3044\u304f\u6848\u4ef6\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u306d\u3002<\/p>\n

First party data\u3068Third party data\u306e\u6d3b\u7528\u00a0<\/h2>\n

\u5149\u5c71\u3000<\/strong>\u5148\u307b\u3069\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u4e2d\u3067\u3082\u4f1a\u54e1\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u90e8\u5206\u304c\u4e00\u756a\u6210\u679c\u304c\u51fa\u3084\u3059\u3044\u3068\u3044\u3046\u304a\u8a71\u3092\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u306b\u3064\u3044\u3066\u3001\u305d\u308c\u305e\u308c\u3069\u3093\u306a\u5370\u8c61\u3092\u304a\u6301\u3061\u3067\u3059\u304b\uff1f<\/p>\n

\u7f8e\u90a3\u5ddd\u3000<\/strong>\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u69d8\u5074\u3067\u6301\u3063\u3066\u3044\u308bCookieID\u3084\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u8a00\u3046\u3068\u5e83\u544a\u8b58\u5225\u5b50\uff08IDFA\u3084AAID\uff09\u3001\u4f1a\u54e1ID\u3000\u306a\u3069\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7279\u5b9a\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u305d\u306e\u3076\u3093\u3001\u65bd\u7b56\u3092\u6253\u3063\u305f\u3068\u304d\u306b\u52b9\u679c\u304c\u51fa\u3084\u3059\u3044\u3067\u3059\u3002\u5b9f\u969b\u306b\u307e\u3060\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u89e6\u308c\u3066\u3044\u306a\u3044\u6f5c\u5728\u5c64\u306e\u65b9\u306f\u3069\u3046\u628a\u63e1\u3059\u308b\u304b\u3068\u3044\u3046\u3068\u3001\u5916\u90e8\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3067\u5206\u6790\u3092\u884c\u3063\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u81ea\u793e\u306e\u500b\u4eba\u304c\u7279\u5b9a\u3067\u304d\u3066\u3044\u308b\u30c7\u30fc\u30bf\u306b\u6bd4\u3079\u308b\u3068\u3069\u3046\u3057\u3066\u3082\u7cbe\u5ea6\u306e\u554f\u984c\u304c\u51fa\u3066\u304d\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3053\u3046\u3044\u3063\u305f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u52d5\u304b\u3057\u3001\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3001\u7279\u306b\u500b\u4eba\u304c\u8b58\u5225\u3067\u304d\u308b\u3088\u3046\u306a\u4f1a\u54e1ID\u3092\u57fa\u8ef8\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6253\u3063\u3066\u3044\u3063\u305f\u65b9\u304c\u6210\u679c\u306f\u51fa\u3084\u3059\u3044\u304b\u306a\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u7cbe\u5ea6\u306b\u554f\u984c\u304c\u3042\u308b\u3068\u8a00\u3044\u307e\u3057\u305f\u304c\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304c\u4f7f\u3048\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u4f7f\u3044\u65b9\u6b21\u7b2c\u304b\u306a\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u5358\u7d14\u306b\u5e83\u544a\u306e\u30c7\u30fc\u30bf\u3068\u3057\u3066\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u914d\u4fe1\u3057\u3066\u3044\u304f\u3068\u306a\u308b\u3068\u3001\u3042\u308b\u7a0b\u5ea6\u9650\u754c\u304c\u3042\u308b\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3082\u4e07\u80fd\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u3066\u304f\u308c\u308c\u3070\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3067\u30b5\u30a4\u30c8\u5185\u306e\u884c\u52d5\u306f\u8ffd\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3067\u3059\u304c\u81ea\u793e\u306b\u89e6\u308c\u3066\u3044\u306a\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3069\u3093\u306a\u884c\u52d5\u3092\u3057\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u90e8\u5206\u3092\u77e5\u308b\u306b\u306f\u3001\u3069\u3046\u3057\u3066\u3082\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u3053\u3046\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u7d10\u4ed8\u3051\u3066\u3001\u81ea\u793e\u306e\u5916\u3067\u3069\u3093\u306a\u884c\u52d5\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u3067\u3042\u3063\u305f\u308a\u3001\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u767a\u898b\u3059\u308b\u305f\u3081\u306b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u4f7f\u3046\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u306d\u3002<\/p>\n

\u5149\u5c71\u3000<\/strong>\u306a\u308b\u307b\u3069\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u3068\u3044\u3046\u3082\u306e\u3060\u3051\u3068\u3044\u3046\u3088\u308a\u306f\u3001\u3042\u304f\u307e\u3067\u81ea\u793e\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u306e\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6709\u76ca\u306a\u624b\u6cd5\u3068\u3057\u3066\u5224\u65ad\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u306d\u3002<\/p>\n

\u7f8e\u90a3\u5ddd\u3000<\/strong>\u305d\u3046\u3067\u3059\u306d\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u3060\u3051\u3068\u304b\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u3060\u3051\u3068\u3044\u3046\u4f7f\u3044\u65b9\u3060\u3068\u3001\u305d\u308c\u3060\u3051\u65bd\u7b56\u306e\u5e45\u304c\u72ed\u307e\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u4eca\u305d\u3053\u304c\u7d10\u4ed8\u304f\u74b0\u5883\u304c\u3067\u304d\u3066\u3044\u308b\u306e\u3067\u3001\u4e8c\u3064\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u5168\u4f53\u3092\u4fef\u77b0\u3067\u3068\u3089\u3048\u305f\u4e0a\u3067\u3001\u3044\u308d\u3044\u308d\u306a\u5207\u308a\u53e3\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3092\u3057\u3066\u3044\u304f\u3068\u3044\u3046\u306e\u304c\u4e00\u756a\u91cd\u8981\u304b\u306a\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u5149\u5c71\u3000<\/strong>\u3069\u3046\u3057\u3066\u3082\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u3084\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306e\u8a71\u3063\u3066\u3001\u5e83\u544a\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u8a71\u306b\u306a\u308a\u304c\u3061\u306a\u5370\u8c61\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3088\u308a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e0a\u6d41\u5de5\u7a0b\u3082\u542b\u3081\u3066\u8003\u3048\u3066\u3044\u304f\u3053\u3068\u3084\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3044\u3046\u767a\u60f3\u3092\u6301\u3064\u3068\u3001\u3044\u308d\u3044\u308d\u306a\u5e83\u304c\u308a\u304c\u3042\u308a\u305d\u3046\u3067\u3059\u306d\u3002<\/p>\n

\u7f8e\u90a3\u5ddd\u3000<\/strong>\u5e83\u544a\u914d\u4fe1\u306e\u305f\u3081\u306b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u3092\u4f7f\u3046\u3068\u8a00\u3046\u3088\u308a\u3082\u3001\u3044\u308d\u3044\u308d\u306a\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5b9f\u969b\u306e\u30da\u30eb\u30bd\u30ca\u3092\u63cf\u304f\u3067\u3042\u3063\u305f\u308a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u3082\u3068\u306b\u3059\u308b\u3067\u3042\u3063\u305f\u308a\u3001\u3044\u308d\u3044\u308d\u306a\u4f7f\u3044\u65b9\u306f\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306f\u3001\u3082\u3063\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ec\u30d9\u30eb\u3067\u4f7f\u3048\u308b\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u671f\u5f85\u3059\u308b\u3053\u3068<\/h2>\n

\u5149\u5c71\u3000<\/strong>CRM\u9818\u57df\u3067\u306e\u5c0f\u3055\u306a\u6210\u529f\u4f53\u9a13\u306e\u91cd\u8981\u6027\u306b\u3064\u3044\u3066\u304a\u8a71\u3057\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u304c\u3001\u3053\u3053\u306f\u5f0a\u793e\u306e\u4e3b\u529b\u9818\u57df\u3067\u3059\u3002\u5b9f\u969b\u306bCRM\u3068\u5e83\u544a\u3092\u304b\u3051\u3042\u308f\u305b\u308b\u3068\u3001\u3053\u3093\u306a\u306b\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u3088\u304f\u3001\u6210\u679c\u304c\u898b\u8fbc\u3081\u308b\u3093\u3060\u3068\u3044\u3046\u304a\u58f0\u3092\u3044\u305f\u3060\u304f\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u308f\u304b\u308a\u3084\u3059\u3044\u4f8b\u3067\u8a00\u3046\u3068\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068\u6bd4\u8f03\u3057\u3066\u3082\u3088\u308a\u52b9\u7387\u7684\u306b\u7372\u5f97\u304c\u3067\u304d\u308b\u3068\u304b\u3067\u3059\u306d\u3002\u5fa1\u793e\u3068\u3057\u3066\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u671f\u5f85\u3057\u3066\u3044\u308b\u3053\u3068\u306a\u3069\u3092\u805e\u304b\u305b\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u7f8e\u90a3\u5ddd\u3000<\/strong>\u5148\u307b\u3069\u304a\u8a71\u3057\u3057\u305f\u3088\u3046\u306b\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306f\u308f\u304b\u3089\u306a\u3044\u81ea\u793e\u306e\u30b5\u30a4\u30c8\u4ee5\u5916\u306e\u884c\u52d5\u306a\u3069\u306f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u542b\u3081\u305f\u5916\u306e\u30c7\u30fc\u30bf\u3068\u7d10\u4ed8\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u3064\u306a\u3044\u3067\u3001\u5b9f\u969b\u306e\u6253\u3061\u624b\u306b\u3064\u306a\u304c\u308b\u3088\u3046\u306a\u5ea7\u7d44\u307f\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u958b\u767a\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u304c\u7c21\u5358\u306b\u884c\u3048\u308b\u3068\u3088\u308a\u3044\u3044\u3067\u3059\u306d\uff08\u7b11\uff09\u3002\u5148\u307b\u3069\u306e\u30d7\u30ed\u30c3\u30c8\u30b7\u30fc\u30c8\u306e\u6f5c\u5728\u9867\u5ba2\u304b\u3089\u65e2\u5b58\u9867\u5ba2\u307e\u3067\u306e\u9818\u57df\u3092\u5168\u90e8\u7d10\u4ed8\u3051\u3066\u3001\u4e00\u6c17\u901a\u8cab\u3067\u884c\u3048\u308b\u65bd\u7b56\u5c55\u958b\u306e\u90e8\u5206\u3092\u3001\u4eca\u5f8c\u4e00\u7dd2\u306b\u3084\u3063\u3066\u3044\u3051\u305f\u3089\u306a\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

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\u7f8e\u90a3\u5ddd\u3000<\/strong>\u304a\u5f85\u3061\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n

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