{"id":11441,"date":"2018-03-28T10:00:16","date_gmt":"2018-03-28T01:00:16","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=11441"},"modified":"2024-06-06T10:03:50","modified_gmt":"2024-06-06T01:03:50","slug":"visualize-data-using-tableau","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/visualize-data-using-tableau","title":{"rendered":"BI\u30c4\u30fc\u30eb\u300cTableau\u300d\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316 \uff5e\u5206\u6790\u3092\u52b9\u7387\u5316\u3057\u3066PDCA\u3092\u56de\u305d\u3046"},"content":{"rendered":"<div class=\"mb-40\">\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306e\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u73fe\u72b6\uff08As-Is\uff09\u3092\u77e5\u308a\u7406\u60f3\uff0f\u76ee\u6a19\uff08To-Be\uff09\u306b\u8fd1\u3065\u304f\u305f\u3081\u306e\u4eee\u8aac\u3084\u5fc5\u8981\u306a\u8981\u7d20\u3092\u6d17\u3044\u51fa\u3059\u3053\u3068\u3067\u3059\u3002\u305d\u3057\u3066\u65bd\u7b56\u3092\u691c\u8a0e\u30fb\u5b9f\u65bd\u3001\u632f\u308a\u8fd4\u308a\u3001\u6b21\u56de\u5185\u5bb9\u306e\u691c\u8a0e\u2026\u2026\u3068\u3044\u3046\u98a8\u306bPDCA\u3092\u56de\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u307f\u306a\u3055\u3093\u306f\u81ea\u793e\u306e\u9867\u5ba2\u6570\u3084\u4eca\u5e74\u306e\u65b0\u898f\u7372\u5f97\u6570\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3001\u58f2\u4e0a\u63a8\u79fb\u3001\u904e\u53bb\u306e\u3069\u3093\u306a\u65bd\u7b56\u304c\u58f2\u4e0aUP\u306b\u5bc4\u4e0e\u3067\u304d\u305f\u306e\u304b\uff1f\u306a\u3069\u306a\u3069\u3001\u304d\u3061\u3093\u3068\u73fe\u72b6\u628a\u63e1\u3084\u632f\u308a\u8fd4\u308a\u304c\u3067\u304d\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\uff1f\u5206\u6790\u3057\u305f\u3044\u3051\u308c\u3069\u6642\u9593\u304c\u306a\u3044\u3001\u306a\u3093\u3066\u3044\u3046\u58f0\u3082\u3088\u304f\u8033\u306b\u3057\u307e\u3059\u3002\u305d\u3093\u306a\u3068\u304d\u306f\u30c4\u30fc\u30eb\u306e\u529b\u3092\u501f\u308a\u3066\u52b9\u7387\u5316\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001BI\u30c4\u30fc\u30eb\u201cTableau\u201d\u3092\u6d3b\u7528\u3057\u3066\u3001CRM\u8996\u70b9\u3067\u9867\u5ba2\uff0f\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u30d3\u30b8\u30e5\u30a2\u30e9\u30a4\u30ba\u5316\uff08\u53ef\u8996\u5316\uff09\u3057\u3001\u5206\u6790\u4f5c\u696d\u3092\u30b9\u30d4\u30fc\u30c9\u30a2\u30c3\u30d7\u3055\u305b\u308b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n<div class=\"mb-40\">\n<h2>BI\u30c4\u30fc\u30eb\u201cTableau\u201d\u3068\u306f\uff1f<\/h2>\n<p>\u300c\u4eba\u3005\u304c\u30c7\u30fc\u30bf\u3092\u898b\u3066\u3001\u7406\u89e3\u3059\u308b\u3053\u3068\u3092\u52a9\u3051\u308b\uff08\u201cTableau helps people see and understand data\u201d\uff09\u300d\u3053\u3068\u3092\u30df\u30c3\u30b7\u30e7\u30f3\u306b\u63b2\u3052\u3066\u958b\u767a\u3055\u308c\u305f\u30a2\u30e1\u30ea\u30ab\u767a\u306eBI\u30c4\u30fc\u30eb\u3067\u3059\u3002Tableau\u306f\u4e16\u754c\u4e2d\u306e\u6570\u5343\u793e\u3067\u5c0e\u5165\u3055\u308c\u3066\u304a\u308a\u3001\u65e5\u672c\u3067\u306e\u5229\u7528\u3082\u5897\u3048\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u3060\u3051\u3067\u306a\u304f\u5927\u5b66\u3067\u306e\u6388\u696d\u306b\u53d6\u308a\u5165\u308c\u3089\u308c\u305f\u308a\u3001\u4eca\u96c7\u7528\u5e02\u5834\u3067\u5fc5\u8981\u3068\u3055\u308c\u308bIT\u30b9\u30ad\u30eb\u30c8\u30c3\u30d710\u306b\u9078\u3070\u308c\u305f\u308a\uff08<a href=\"https:\/\/forbesjapan.com\/articles\/detail\/14829\" target=\"_blank\" rel=\"noopener noreferrer\">\u96c7\u7528\u5e02\u5834\u3067\u7206\u767a\u7684\u306b\u9700\u8981\u304c\u4f38\u3073\u3066\u3044\u308bIT\u30b9\u30ad\u30eb \u30c8\u30c3\u30d710<\/a>\uff1aForbes JAPAN\uff09\u3068\u3001Tableau\u306e\u5b58\u5728\u611f\u306f\u5927\u304d\u304f\u5897\u3057\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Tableau\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u306f\u3001<\/p>\n<ul>\n<li>\u7c21\u5358\u64cd\u4f5c\u3067\u3001\u30c7\u30fc\u30bf\u3092\u7dba\u9e97\u306b\u30d3\u30b8\u30e5\u30a2\u30e9\u30a4\u30ba\u53ef\u80fd<\/li>\n<li>\u63a5\u7d9a\u3067\u304d\u308b\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u304c\u591a\u69d8<\/li>\n<li>\u4f5c\u6210\u3057\u305f\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u793e\u5185\u5171\u6709\u53ef\u80fd<\/li>\n<\/ul>\n<p>\u3068\u3044\u3063\u305f\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u30d3\u30b8\u30e5\u30a2\u30e9\u30a4\u30ba\u306e\u6027\u80fd\u306b\u3068\u3066\u3082\u9577\u3051\u3066\u304a\u308a\u3001\u8aad\u307f\u8fbc\u3093\u3060\u30c7\u30fc\u30bf\u306e\u9805\u76ee\u3092\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u3078\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u3059\u308b\u3060\u3051\u3067\u3001\u307f\u308b\u307f\u308b\u30b0\u30e9\u30d5\u304c\u51fa\u6765\u4e0a\u304c\u308a\u307e\u3059\u3002\u30b0\u30e9\u30d5\u306e\u578b\u3092\u5909\u66f4\u3059\u308b\u306e\u3082\u3001\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u8ffd\u52a0\u3059\u308b\u306e\u3082\u3001\u6642\u9593\u306f\u304b\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11504\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/302_kitamura_01.gif\" alt=\"\" width=\"750\" height=\"428\" \/><\/p>\n<p>\u3053\u306e\u64cd\u4f5c\u6027\u3068\u30d3\u30b8\u30e5\u30a2\u30eb\u306f\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u611b\u3055\u308c\u3066\u304a\u308a\u3001\u71b1\u70c8\u306a\u30d5\u30a1\u30f3\u3082\u591a\u304f\u5b58\u5728\u3057\u307e\u3059\u3002\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fc\u3082\u6d3b\u767a\u306a\u306e\u3067\u3001\u60c5\u5831\u53ce\u96c6\u306e\u5834\u306b\u56f0\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3067\u306fTableau\u3067\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u53ef\u8996\u5316\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002Tableau\u3067\u5206\u6790\u3057\u305f\u30b7\u30fc\u30c8\u30923\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/>\n <span style=\"font-size: 14px;\">\uff08\u30b7\u30fc\u30c8\u3067\u306fTableau\u793e\u306e\u30c7\u30e2\u30c7\u30fc\u30bf\u300c\u30b5\u30f3\u30d7\u30eb\u30b9\u30fc\u30d1\u30fc\u30b9\u30c8\u30a2\u300d\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\uff09<\/p>\n<\/div>\n<div class=\"mb-40\">\n<h2>CRM\u8996\u70b9\u00d7Tableau\u3067\u30c7\u30fc\u30bf\u3092\u30d3\u30b8\u30e5\u30a2\u30e9\u30a4\u30ba<\/h2>\n<h3>\u2460 RFM\u5206\u6790<\/h3>\n<p>RFM\u5206\u6790\u3068\u306f\u3001<b>R<\/b>ecency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u3001<b>F<\/b>requency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u3001<b>M<\/b>onetary\uff08\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\uff09\u306e\u5207\u308a\u53e3\u3067\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u624b\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>3\u3064\u306e\u6307\u6a19\u304b\u3089\u9867\u5ba2\u52d5\u5411\u3092\u78ba\u8a8d\u3057\u3001\u4f8b\u3048\u3070\u300c\u8cfc\u5165\u983b\u5ea6\u3082\u9ad8\u304f\u91d1\u984d\u3082\u9ad8\u984d\u3060\u3063\u305f\u5c64\u304c\u3001\u3057\u3070\u3089\u304f\u8cfc\u5165\u3057\u306a\u304f\u306a\u3063\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u50be\u5411\u304c\u898b\u3048\u305f\u5834\u5408\u3001\u4ed6\u793e\u88fd\u54c1\u306b\u512a\u826f\u9867\u5ba2\u304c\u96e2\u308c\u3066\u3044\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u512a\u826f\u9867\u5ba2\u3092\u624b\u653e\u3055\u306a\u3044\u305f\u3081\u3001\u518d\u8cfc\u5165\u3092\u4fc3\u3059\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u884c\u3046\u306a\u3069\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u3079\u304d\u5c64\u3092\u628a\u63e1\u3057\u3066\u5b9f\u65bd\u3059\u3079\u304d\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3068\u304d\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n<p>\u5358\u54c1\u30ea\u30d4\u30fc\u30c8\u7cfb\u306e\u5546\u54c1\u306e\u5834\u5408\u306fR\u3068F\u306e\u639b\u3051\u5408\u308f\u305b\u3060\u3051\u3067\u3082\u5341\u5206\u3060\u3068\u601d\u3044\u307e\u3059\u3002Tableau\u3067\u6a2a\u8ef8\u306bFrequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u3001\u7e26\u8ef8\u306bRecency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u3092\u7f6e\u304d\u3001\u3069\u306e\u30b9\u30c6\u30fc\u30b8\u306e\u9867\u5ba2\u304c\u4f55\u540d\u3044\u308b\u306e\u304b\u3092\u53ef\u8996\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Tableau\u306e\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u306f\u30ab\u30e9\u30fc\u8a2d\u5b9a\u3067\u4eba\u6570\u304c\u591a\u3044\u5834\u6240\u3092\u76ee\u7acb\u305f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u7740\u76ee\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3064\u3051\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11505\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/302_kitamura_02.png\" alt=\"\" width=\"750\" height=\"450\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/302_kitamura_02.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/302_kitamura_02-230x138.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u8cfc\u5165\u983b\u5ea6\u304c\u9ad8\u304f\u76f4\u8fd1\u3082\u8cfc\u5165\u3057\u3066\u3044\u308b\u9867\u5ba2\u306f\u300c\u512a\u826f\u300d\u3001\u6700\u8fd1\u521d\u3081\u3066\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306f\u300c\u65b0\u898f\u300d\u3001\u3057\u3070\u3089\u304f\u8cfc\u5165\u304c\u306a\u3044\u9867\u5ba2\u306f\u300c\u96e2\u53cd\u300d\u3068\u3057\u3066\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f55\u56de\u4ee5\u4e0a\uff0f\u4f55\u30f6\u6708\u4ee5\u5185\u3067\u306e\u8cfc\u5165\u3092\u300c\u512a\u826f\u300d\u3068\u898b\u306a\u3059\u304b\u306f\u4f01\u696d\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u300110\u56de\u4ee5\u4e0a\uff0f3\u30f6\u6708\u4ee5\u5185\u8cfc\u5165\u8005\u3092\u512a\u826f\u9867\u5ba2\u3068\u3059\u308b\u3068\u4e0b\u8a18\u306e\u3088\u3046\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11506\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/302_kitamura_03.png\" alt=\"\" width=\"750\" height=\"442\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/302_kitamura_03.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/302_kitamura_03-230x136.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u898b\u308b\u3068\u3001\u9806\u8abf\u306b\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306f\u5897\u3048\u3066\u3044\u307e\u3059\u304c\u65b0\u898f\u5c64\u304c\u7372\u5f97\u3067\u304d\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u65b0\u898f\u5411\u3051\u306e\u96c6\u5ba2\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3084\u3001\u96e2\u53cd\u4e88\u5099\u8ecd\u306b\u518d\u5ea6\u8cfc\u5165\u3092\u4fc3\u3059\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n<h3>\u2461 1\u56de\u76ee-2\u56de\u76ee\u8cfc\u5165\u5546\u54c1<\/h3>\n<p>\u6b21\u306b\u7d39\u4ecb\u3059\u308b\u306e\u306f\u30011\u56de\u76ee\u5546\u54c1\u30682\u56de\u76ee\u5546\u54c1\u306e\u5206\u6790\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u3059\u3002Tableau\u306f\u69d8\u3005\u306a\u5207\u308a\u53e3\u3067\u30c7\u30fc\u30bf\u3092\u898b\u308b\u306e\u304c\u5f97\u610f\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u4e0b\u8a18\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u306f\u3001\u5de6\u5074\u306b1\u56de\u76ee\u3001\u53f3\u5074\u306b2\u56de\u76ee\u306e\u8cfc\u5165\u3067\u8cfc\u5165\u6570\u304c\u591a\u304b\u3063\u305f\u5546\u54c1\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u30b0\u30e9\u30d5\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Tableau\u3067\u306f2\u3064\u306e\u30b0\u30e9\u30d5\u3092\u7d10\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5de6\u306e\u300c1\u56de\u76ee\u8cfc\u5165\u300d\u30b0\u30e9\u30d5\u3067\u4efb\u610f\u306e\u5546\u54c1\u540d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u30011\u56de\u76ee\u306b\u305d\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u4eba\u304c2\u56de\u76ee\u306b\u8cfc\u5165\u3057\u305f\u88fd\u54c1\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u53f3\u306e\u30b0\u30e9\u30d5\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><img 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