{"id":12384,"date":"2019-03-26T16:09:07","date_gmt":"2019-03-26T07:09:07","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=12384"},"modified":"2022-12-05T10:28:53","modified_gmt":"2022-12-05T01:28:53","slug":"point_of_creative_production_with_a_customer_perspective_vol1","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/point_of_creative_production_with_a_customer_perspective_vol1","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u306b\u5c0e\u304f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\u306b\u5fc5\u9808\uff013\u3064\u306e\u30ce\u30a6\u30cf\u30a6\u3068\u306f"},"content":{"rendered":"<p>\u203b2019\u5e748\u6708\u3001\u4e00\u90e8\u8a18\u4e8b\u5185\u5bb9\u3092\u5909\u66f4\u3057\u307e\u3057\u305f\u3002<\/p>\n<p class=\"box-blue\"><strong>\u300c\u3053\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08LP\uff09\u306e\u30c7\u30b6\u30a4\u30f3\u3068\u30b3\u30d4\u30fc\u3001\u4f55\u304b\u9055\u3046\u6c17\u304c\u3059\u308b\u300d<\/strong><br 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\/>\n\u3010\u7b2c4\u7ae0\u3011\u77e5\u899a\u306e\u6cd5\u5247\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u5546\u54c1\u306e\u6226\u3044\u3067\u306f\u306a\u304f\u3001\u77e5\u899a\u306e\u6226\u3044\u3067\u3042\u308b\u3002\u300d<\/p>\n<\/blockquote>\n<p>\u3053\u306e\u3075\u305f\u3064\u306e\u6cd5\u5247\u306f\u3001\u300e<a href=\"https:\/\/www.amazon.co.jp\/dp\/4884970233\" target=\"_blank\" rel=\"noopener noreferrer\">\u58f2\u308c\u308b\u3082\u30de\u30fc\u30b1 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class=\"box-blue\">\u2460\u5065\u5eb7\u306e\u305f\u3081\u306b\u30b8\u30e0\u306e\u30b9\u30bf\u30b8\u30aa\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u30e8\u30ac\u306b\u53c2\u52a0\u3057\u59cb\u3081\u305f50\u6b73\u306e\u4e3b\u5a66\u30fb\u5c0f\u5ddd\u3055\u3093<br \/>\n\u2461\u306a\u3093\u3068\u306a\u304f\u30aa\u30b7\u30e3\u30ec\u3060\u304b\u3089\u30e8\u30ac\u30b9\u30af\u30fc\u30eb\u306b\u901a\u3044\u59cb\u3081\u305f24\u6b73\u306eOL\u30fb\u5ca9\u91ce\u3055\u3093<\/p>\n<p>\u306e\u3088\u3046\u306b\u3001\u540c\u3058\u300e\u30e8\u30ac\u304c\u597d\u304d\u306a\u5973\u6027\u300f\u3067\u3082\u3001\u4fa1\u5024\u89b3\u3082\u5e74\u9f62\u3082\u52d5\u6a5f\u3082\u5168\u304f\u9055\u3046\u4eba\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3044\u3046\u6982\u5ff5\u3060\u3051\u3067\u30a4\u30e1\u30fc\u30b8\u3067\u304d\u308b\u9867\u5ba2\u50cf\u306f\u975e\u5e38\u306b\u66d6\u6627\u3067\u3001\u3069\u3093\u306a\u4eba\u306a\u306e\u304b\u3068\u3044\u3046\u5177\u4f53\u6027\u304c\u4e4f\u3057\u3044\u307e\u307e\u3067\u7d42\u308f\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u300c\u30da\u30eb\u30bd\u30ca\u300d\u306f\u5177\u4f53\u7684\u304b\u3064\u8a73\u7d30\u306a\u9867\u5ba2\u50cf\u3067\u3042\u308a\u3001\u540d\u524d\u3082\u3042\u308a\u307e\u3059\u3002<strong><span class=\"color-blue\">\u4e0a\u306e\u2460\u2461\u306e\u3075\u305f\u308a<\/span><\/strong>\u3092\u3088\u308a\u5177\u4f53\u5316\u3057\u305f\u3082\u306e\u304c\u30da\u30eb\u30bd\u30ca\u3067\u3059\u3002<\/p>\n<p>\u30da\u30eb\u30bd\u30ca\u306f\u3001<span style=\"background-color: 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\/>\n\u305d\u306e\u7d50\u679c\u3001\u95a2\u4fc2\u8005\u5168\u3066\u304c\u300c\u5177\u4f53\u7684\u306a\u8ab0\u304b\uff08\u30da\u30eb\u30bd\u30ca\uff09\u300d\u3092\u5e38\u306b\u982d\u306b\u601d\u3044\u6d6e\u304b\u3079\u306a\u304c\u3089\u8a71\u304c\u3067\u304d\u3001\u8003\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u300c\u52a0\u85e4\u3055\u3093\u300d\u3068\u547c\u3079\u3070\u4f55\u3092\u3059\u308c\u3070\u826f\u3044\u304b\u660e\u78ba\u306b\u306a\u308b<\/h3>\n<p>\u4f8b\u3048\u3070\u3001<strong><span class=\"color-blue\">\u524d\u51fa\u2460\u306e\u5c0f\u5ddd\u3055\u3093\u3068\u2461\u306e\u5ca9\u91ce\u3055\u3093\u306e\u3075\u305f\u308a<\/span><\/strong>\u306b\u3001\u305d\u308c\u305e\u308c\u540c\u3058\u30e8\u30ac\u30de\u30c3\u30c8\u3092\u8a34\u6c42\u3059\u308b\u5e83\u544a\u3092\u4f5c\u308b\u5834\u5408\u3092\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong><span class=\"color-blue\">\u2460\u5c0f\u5ddd\u3055\u3093<\/span><\/strong>\u306a\u3089\u201c\u5065\u5eb7\u201d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u201c\u8efd\u3044\u30fb\u6fe1\u308c\u3066\u3082\u3059\u3050\u4e7e\u304f\u201d\u3068\u3044\u3046\u6a5f\u80fd\u306b\u7740\u76ee\u3059\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\n\u4e00\u65b9\u3001<span class=\"color-blue\"><strong>\u2461\u306e\u5ca9\u91ce\u3055\u3093<\/strong><\/span>\u306f\u3001\u201c\u3069\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u304b\u201d\u201c\u8ab0\u304c\u4f7f\u3063\u3066\u3044\u308b\u304b\u201d\u3068\u3044\u3046\u60c5\u5831\u3084\u3001\u201c\u30ab\u30e9\u30fc\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u201d\u306a\u3069\u306e\u898b\u305f\u76ee\u3092\u91cd\u8981\u8996\u3059\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u300c\u52a0\u85e4\u3055\u3093\u300d\u3068\u3044\u3046\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u308a\u3001\u5177\u4f53\u7684\u306b\u6d3b\u7528\u3057\u3066\u304a\u3089\u308c\u308b\u7af9\u4e2d\u5de5\u52d9\u5e97\u3055\u307e\u306e\u4e8b\u4f8b\u3092\u3001\u5f53\u793e\u306e\u30b5\u30a4\u30c8\u306b\u63b2\u8f09\u3057\u3066\u304a\u308a\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u304a\u8a71\u3057\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote>\n<p><strong>\u300c\u5e45\u5e83\u304f\u5c4a\u3051\u308b\u305f\u3081\u306b\u300d\u3068\u601d\u3044\u30da\u30eb\u30bd\u30ca\u3092\u66d6\u6627\u306a\u307e\u307e\u306b\u3059\u308b\u3053\u3068\u304c\u3001\u5b9f\u306f\u76f8\u624b\u306e\u6c17\u6301\u3061\u3092\u8003\u3048\u305a\u306b\u3001\u81ea\u5206\u305f\u3061\u304c\u4f1d\u3048\u305f\u3044\u3053\u3068\u3060\u3051\u3092\u8a70\u3081\u8fbc\u3093\u3060\u767a\u4fe1\u3092\u3059\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u305f<\/strong><br \/>\n<a href=\"https:\/\/www.synergy-marketing.co.jp\/showcase\/takenaka\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uff5e\u30da\u30eb\u30bd\u30ca\u304c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u63a8\u9032\u3092\u652f\u3048\u308b\u5171\u901a\u8a8d\u8b58\u306b\u3000\u7af9\u4e2d\u5de5\u52d9\u5e97\u306e\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u767a\u520a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\uff5e<\/a><\/p>\n<\/blockquote>\n<p>\u300c\u52a0\u85e4\u3055\u3093\u300d\u304c\u751f\u307e\u308c\u305f\u3053\u3068\u306b\u3088\u308a\u3001\u4f55\u304c\u30ba\u30ec\u3066\u3044\u305f\u306e\u304b\u304c\u308f\u304b\u308a\u3001\u4f55\u3092\u3059\u3079\u304d\u304b\u304c\u308f\u304b\u3063\u305f\u3068\u3044\u3046\u304a\u8a71\u3092\u3057\u3066\u304f\u3060\u3055\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u304c\u3001\u7af9\u4e2d\u5de5\u52d9\u5e97\u3055\u307e\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u3042\u3061\u3053\u3061\u306e\u73fe\u5834\u3067\u540c\u3058\u3053\u3068\u304c\u8d77\u304d\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3053\u306e\u3088\u3046\u306b\u3001\u5177\u4f53\u7684\u306a\u9867\u5ba2\u50cf\u3067\u3042\u308b\u300c\u30da\u30eb\u30bd\u30ca\u300d\u304c\u3042\u308c\u3070\u3001\u4f01\u753b\u304c\u683c\u6bb5\u306b\u8003\u3048\u3084\u3059\u304f\u306a\u308a\u3001\u305d\u308c\u306b\u5408\u308f\u305b\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\u3082\u3088\u308a\u5177\u4f53\u7684\u306b\u3001\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30da\u30eb\u30bd\u30ca\u306e\u5f79\u5272\u306f\u3053\u308c\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3>\u300c\u52a0\u85e4\u3055\u3093\u300d\u3068\u547c\u3073\u5408\u3046\u3053\u3068\u306b\u3082\u3063\u3068\u3082\u610f\u5473\u304c\u3042\u308b<\/h3>\n<p><span style=\"background-color: #ffff00;\">\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u308a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\u3092\u884c\u3046\u73fe\u5834\u3067\u3001\u3082\u3063\u3068\u3082\u559c\u3070\u308c\u308b\u306e\u306f\u300e\u30c1\u30fc\u30e0\u30e1\u30a4\u30ad\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u300f\u3068\u3044\u3046\u70b9<\/span>\u3067\u3059\u3002<\/p>\n<blockquote>\n<p><strong>\u30da\u30eb\u30bd\u30ca\u3092\u6c7a\u3081\u305f\u3053\u3068\u3067\u3001\u8ff7\u3063\u305f\u3068\u304d\u306b\u300c\u52a0\u85e4\u3055\u3093\u306f\u3069\u3046\u601d\u3046\u304b\u306a\uff1f\u300d\u3068\u7acb\u3061\u8fd4\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u82af\u304c\u30d6\u30ec\u306a\u304f\u306a\u3063\u305f\u306e\u306f\u3001\u6211\u3005\u306b\u3068\u3063\u3066\u8ca1\u7523\u3067\u3059\u3002<\/strong><br \/>\n<a href=\"https:\/\/www.synergy-marketing.co.jp\/showcase\/takenaka\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uff5e\u30da\u30eb\u30bd\u30ca\u304c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u63a8\u9032\u3092\u652f\u3048\u308b\u5171\u901a\u8a8d\u8b58\u306b\u3000\u7af9\u4e2d\u5de5\u52d9\u5e97\u306e\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u767a\u520a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\uff5e<\/a><\/p>\n<\/blockquote>\n<p>\u5148\u307b\u3069\u300c\u30da\u30eb\u30bd\u30ca\u3068\u306f\u3053\u308c\u304b\u3089\u5b9f\u65bd\u3059\u308b\u65bd\u7b56\u306e\u4f01\u753b\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\u306b\u95a2\u308f\u308b\u30e1\u30f3\u30d0\u30fc\u5168\u54e1\u3067\u8b70\u8ad6\u3057\u4f5c\u308a\u4e0a\u3052\u308b\u3082\u306e\u300d\u3068\u66f8\u304d\u307e\u3057\u305f\u3002<br \/>\n\u5b9f\u969b\u3001\u79c1\u305f\u3061\u304c\u304a\u5ba2\u69d8\u3068\u5171\u306b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30fb\u30da\u30eb\u30bd\u30ca\u5236\u4f5c\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u304a\u5ba2\u69d8\u5074\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3060\u3051\u3067\u306a\u304f\u3001\u4e0a\u9577\u306e\u65b9\u3084\u95a2\u4fc2\u90e8\u9580\u306e\u62c5\u5f53\u8005\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u90e8\u9580\u306e\u65b9\u306b\u304a\u96c6\u307e\u308a\u3044\u305f\u3060\u304d\u3054\u610f\u898b\u3092\u4f3a\u3044\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u5f0a\u793e\u306e\u3088\u3046\u306a\u5236\u4f5c\u3092\u62c5\u3046\u4f1a\u793e\u306e\u30b3\u30d4\u30fc\u30e9\u30a4\u30bf\u30fc\u3084\u30c7\u30b6\u30a4\u30ca\u30fc\u3001\u5e83\u544a\u62c5\u5f53\u3082\u3001\u8b70\u8ad6\u3084\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306b\u53c2\u52a0\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001<span style=\"background-color: #ffff00;\">\u300c\u30da\u30eb\u30bd\u30ca\u300d\u306f\u65bd\u7b56\u306b\u95a2\u308f\u308b\u95a2\u4fc2\u8005\u5168\u54e1\u306e\u30b3\u30f3\u30bb\u30f3\u30b5\u30b9\u306e\u4e0a\u306b\u4f5c\u3089\u308c\u308b\u306e\u3067\u3001\u95a2\u4fc2\u8005\u9593\u3067\u306e\u76f8\u4e92\u7406\u89e3\u4fc3\u9032\u30c4\u30fc\u30eb\u306e\u3088\u3046\u306a\u5f79\u5272\u3092\u679c\u305f\u3059<\/span>\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u3053\u3068\u3067\u3001\u4f01\u753b\u6bb5\u968e\u306e\u62c5\u5f53\u8005\u9593\u306e\u30ba\u30ec\u3084\u3001\u5236\u4f5c\u6bb5\u968e\u306e\u8a8d\u8b58\u306e\u30ba\u30ec\u30fb\u624b\u623b\u308a\u3082\u5c11\u306a\u304f\u306a\u308a\u3001\u6f20\u7136\u3068\u3057\u305f\u3084\u308a\u3068\u308a\u304c\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u5168\u4f53\u7684\u306a\u696d\u52d9\u52b9\u7387\u3082\u4e0a\u304c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u5192\u982d\u306e\u300e\u3053\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08LP\uff09\u306e\u30c7\u30b6\u30a4\u30f3\u3068\u30b3\u30d4\u30fc\u3001\u4f55\u304b\u9055\u3046\u6c17\u304c\u3059\u308b\u300f\u3068\u3044\u3046\u7591\u554f\u3082\u3001\u300e\u30da\u30eb\u30bd\u30ca\u306e\u25cf\u25cf\u3055\u3093\u306f\u795e\u7d4c\u8cea\u306a\u65b9\u306a\u306e\u3067\u3001\u4f7f\u7528\u611f\u306b\u95a2\u3059\u308b\u3053\u306e\u6253\u3061\u6d88\u3057\u8868\u793a\u306f\u3001\u3082\u3063\u3068\u5546\u54c1\u8aac\u660e\u306e\u8fd1\u304f\u306b\u30ec\u30a4\u30a2\u30a6\u30c8\u3057\u3066\u3001\u4f7f\u7528\u611f\u305d\u306e\u3082\u306e\u3082\u8a73\u7d30\u306b\u66f8\u3044\u305f\u65b9\u304c\u826f\u3044\u300f\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u56de\u7b54\u3084\u5224\u65ad\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001<span style=\"background-color: #ffff00;\">\u300c\u30da\u30eb\u30bd\u30ca\u300d\u306b\u306f4\u30d1\u30bf\u30fc\u30f3\u3042\u308a\u307e\u3059\u3002<\/span>\u79c1\u305f\u3061\u306f\u4fbf\u5b9c\u4e0a\u305d\u308c\u3089\u3092\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u547c\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p class=\"box-gray\"><strong>1. \u4eee\u60f3Societas\u30da\u30eb\u30bd\u30ca<\/strong><br \/>\n<strong>2. \u30d7\u30e9\u30b0\u30de\u30c6\u30a3\u30c3\u30af\u30fb\u30da\u30eb\u30bd\u30ca<\/strong><br \/>\n<strong>3. Societas\u30da\u30eb\u30bd\u30ca<\/strong><br \/>\n<strong>4. \u30d5\u30eb\u30fb\u30da\u30eb\u30bd\u30ca<\/strong><\/p>\n<p><span class=\"font-sm\">\u203b\u305d\u308c\u305e\u308c\u306e\u30da\u30eb\u30bd\u30ca\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u3044\u305a\u308c\u5b9f\u8df5\u7de8\u3068\u3057\u3066\u3054\u7d39\u4ecb\u3067\u304d\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002<\/span><\/p>\n<h2>\u3010\u30ce\u30a6\u30cf\u30a62\u3011\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\uff08CJM\uff09\u300d\u3067\u5546\u54c1\u3068\u30da\u30eb\u30bd\u30ca\u3092\u3064\u306a\u3050<\/h2>\n<p>Customer Journey Map\u3068\u3044\u3046\u8a00\u8449\u306e\u901a\u308a\u3001<span style=\"background-color: #ffff00;\">\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\uff08CJM\uff09\u300d\u3068\u306f\u3001\u8cb4\u793e\u306e\u5546\u54c1\u3068\u9867\u5ba2\uff08\u30da\u30eb\u30bd\u30ca\uff09\u304c\u3001\u3044\u3064\u30fb\u3069\u3053\u3067\u30fb\u3069\u3093\u306a\u98a8\u306b\u51fa\u4f1a\u3046\u306e\u304b\uff08\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\uff09\u3092\u60f3\u50cf\u3059\u308b\u305f\u3081\u306e\u5730\u56f3<\/span>\u3067\u3059\u3002<\/p>\n<p>\u300c\u30da\u30eb\u30bd\u30ca\u300d\u306f\u9867\u5ba2\u50cf\u305d\u306e\u3082\u306e\u3092\u5177\u4f53\u5316\u3057\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u300cCJM\u300d\u306f\u3055\u3089\u306b\u305d\u306e\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u3001\u5546\u54c1\u3068\u9867\u5ba2\u3092\u3064\u306a\u3050\u5177\u4f53\u7684\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3060\u3068\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304c\u898b\u3048\u308c\u3070\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u3063\u3066\u3044\u304f\u3079\u304d\u304b\u3092\u3001\u3088\u308a\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<br \/>\n\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/crm_process_for_raising_ec_sales_02\" target=\"_blank\" rel=\"noopener noreferrer\">EC\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u5f79\u7acb\u3064\uff01CRM\u306e\u57fa\u672c\u3010\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u7de8\u3011<\/a>\uff09<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12094 size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/312_koga_06.png\" alt=\"\" width=\"749\" height=\"203\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/312_koga_06.png 749w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/312_koga_06-230x62.png 230w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" \/><span class=\"font-sm\">\u30da\u30eb\u30bd\u30ca\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7<\/span><\/p>\n<h2>\u3010\u30ce\u30a6\u30cf\u30a63\u3011\u300cPDCA\u300d\u3092\u52b9\u7387\u5316\uff01\u30da\u30eb\u30bd\u30ca\uff0bCJM\uff1d5W2H<\/h2>\n<h3>\u6839\u62e0\u3042\u308bPlan\uff08\u4f01\u753b\uff09\u3068Do\uff08\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\uff09\u304c\u53ef\u80fd\u306b<\/h3>\n<p>\u524d\u9805\u3067\u3001\u300e\u30da\u30eb\u30bd\u30ca\u306f\u95a2\u4fc2\u8005\u9593\u3067\u306e\u76f8\u4e92\u7406\u89e3\u4fc3\u9032\u30c4\u30fc\u30eb\u3060\u300f\u3068\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u3001<span style=\"background-color: #ffff00;\">\u300c\u30da\u30eb\u30bd\u30ca\uff0bCJM\u300d\u306f\u3001\u300e\u6c17\u4ed8\u304b\u306c\u3046\u3061\u306b\u6839\u62e0\u3042\u308b\u4f01\u753b\u30fb\u5236\u4f5c\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u30c4\u30fc\u30eb\u300f\u3067\u3042\u308b<\/span>\u3068\u3082\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u307f\u306a\u3089\u305a\u3001\u5168\u3066\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u8003\u3048\u308b\u4e0a\u3067\u5fc5\u9808\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b5W2H\u3002<span style=\"background-color: #ffff00;\">\u300c\u30da\u30eb\u30bd\u30ca\uff0bCJM\u300d\u306f\u3001\u3053\u306e5W2H\u306e\u898b\u3048\u308b\u5316\u3067\u3059\u3002<\/span><\/p>\n<p>\u300c\u30da\u30eb\u30bd\u30ca\u300d\u3067\u5177\u4f53\u7684\u306b\u9867\u5ba2\u306e\u9854\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u3001\u300cCJM\u300d\u3067\u305d\u306e\u4eba\u306e\u884c\u52d5\u3092\u5177\u4f53\u7684\u306b\u30a4\u30e1\u30fc\u30b8\u3059\u308c\u3070\u3001\u4f01\u753b\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\u306b\u304a\u3051\u308b\u4eee\u8aac\u3068\u305d\u306e\u6839\u62e0\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u3053\u3068\u3067\u3001\u304a\u306e\u305a\u3068\u5192\u982d\u306e\u300e\u3053\u306e\u30e1\u30fc\u30eb\u306f\u3044\u3064\u914d\u4fe1\u3059\u3079\u304d\u3067\u3059\u304b\uff1f\u300f\u3068\u3044\u3046\u3088\u3046\u306a\u66d6\u6627\u306a\u60a9\u307f\u3082\u89e3\u6c7a\u3057\u307e\u3059\u3002<\/p>\n<p class=\"box-blue\">\u30da\u30eb\u30bd\u30ca\u306e\u25cf\u25cf\u3055\u3093\u306f\u3001\u90ca\u5916\u304b\u3089\u96fb\u8eca\u901a\u52e4\u3092\u3057\u3066\u3044\u308b\u3002\u3053\u306e\u901a\u52e4\u6642\u9593\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u500b\u4eba\u30e1\u30fc\u30eb\u306e\u30c1\u30a7\u30c3\u30af\u3092\u3059\u308b\u306f\u305a\u3060\u304b\u3089\u30018\u6642\u534a\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u3082\u898b\u3084\u3059\u3044\u30ec\u30a4\u30a2\u30a6\u30c8\u306e\u30e1\u30fc\u30eb\u3092\u9001\u308d\u3046\u3002\u3064\u308a\u9769\u306b\u3064\u304b\u307e\u308a\u306a\u304c\u3089\u3060\u3068\u3001\u3058\u3063\u304f\u308a\u8aad\u3080\u3068\u3044\u3046\u3088\u308a\u30b5\u30b5\u30c3\u3068\u30c1\u30a7\u30c3\u30af\u3059\u308b\u611f\u3058\u3060\u308d\u3046\u3002\u7279\u306b\u3001\u25cf\u25cf\u3055\u3093\u306f\u6642\u4ee3\u306b\u9045\u308c\u305f\u304f\u306a\u3044\u793e\u4f1a\u6027\u306e\u9ad8\u3044\u4eba\u3060\u304b\u3089\u3001\u81ea\u5206\u304c\u5fc5\u8981\u306a\u60c5\u5831\u3060\u3051\u3092\u6700\u77ed\u3067\u30c1\u30a7\u30c3\u30af\u3059\u308b\u306f\u305a\u3060\u3002\u3060\u3063\u305f\u3089\u3001\u5197\u9577\u306a\u6587\u7ae0\u306f\u3055\u3051\u3066\u4e00\u6587\u4e00\u610f\u306b\u307e\u3068\u3081\u3001\u30e1\u30fc\u30eb\u306b\u76ee\u6b21\u3092\u4ed8\u3051\u3088\u3046\u3002\u25cf\u25cf\u3055\u3093\u304c\u597d\u304d\u305d\u3046\u306a\u30cd\u30bf\u3092\u4e00\u756a\u4e0a\u306b\u63b2\u8f09\u3057\u3066\u3001\u3042\u3044\u3055\u3064\u6587\u306f\u524a\u9664\u3057\u3066\u3057\u307e\u3063\u3066\u826f\u3044\u304b\u3082\u2026\u3002<\/p>\n<p>\u3068\u3001\u30da\u30eb\u30bd\u30ca\u3068CJM\u304c\u3042\u308c\u3070\u3001\u304a\u306e\u305a\u3068<span style=\"background-color: #ffff00;\">When\u3001Where\u3001Who\u3001Why\u3001What\u3001How\u3001How Much\/How Many\u3092\u7121\u610f\u8b58\u7684\u306b\u30ab\u30d0\u30fc\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b<\/span>\u306e\u3067\u3059\u3002<\/p>\n<p class=\"box-gray\"><strong>Who\uff08\u8ab0\u304c\uff09\u3001Why\uff08\u306a\u305c\uff09\u2192\u3010\u30da\u30eb\u30bd\u30ca\u3011<\/strong><br \/>\n<strong>When\uff08\u3044\u3064\uff09\u3001Where\uff08\u3069\u3053\u3067\uff09\u3001 How\uff08\u3069\u3046\u3059\u308b\uff09\u2192\u3010CJM\u3011<\/strong><br \/>\n<strong>What\uff08\u4f55\u3092\uff09\u3001How Much\/How Many\uff08\u3044\u304f\u3089\u3001\u3044\u304f\u3064\uff09\u2192\u3010\u8cb4\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3084\u3001\u4f1d\u3048\u305f\u3044\u3053\u3068\u3011<\/strong><\/p>\n<p>\u4f1d\u3048\u305f\u3044\u3053\u3068\u30fb\u30e2\u30ce\uff08\u5546\u54c1\uff09\u3092\u3001\u30da\u30eb\u30bd\u30ca\u304c\u8208\u5473\u3092\u6301\u3064\u3088\u3046\u306b\u4f1d\u3048\u308b\u305f\u3081\u306b\u306f\u3069\u3046\u8868\u73fe\u3059\u308b\u304b\u3002 <br \/>\n\u30da\u30eb\u30bd\u30ca\u3068CJM\u3001\u3053\u306e\u3075\u305f\u3064\u304c\u3042\u308c\u3070\u3001<span style=\"background-color: #ffff00;\">\u6c17\u4ed8\u304b\u306c\u3046\u3061\u306b\u3001\u6839\u62e0\u3092\u6301\u3063\u3066\u4eee\u8aac\u3092\u7acb\u3066\u3001\u4f01\u753b\u3092\u8003\u3048\u3001\u305d\u308c\u306b\u3069\u3093\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u5fc5\u8981\u304b\u3092\u3001\u3059\u3050\u306b\u30a4\u30e1\u30fc\u30b8\u3057\u5b9f\u8df5\u3067\u304d\u308b<\/span>\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u6839\u62e0\u3042\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u30ab\u30a4\u30bc\u30f3\uff08Check\u30fbAction\uff09\u3082\u52b9\u7387\u7684\u306b<\/h3>\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u6642\u306b\u3082\u3001\u30da\u30eb\u30bd\u30ca\u3068CJM\u306f\u5fc5\u9808\u3067\u3059\u3002\u3053\u306e\u3075\u305f\u3064\u3092\u4f7f\u3063\u3066\u4f01\u753b\uff08P\uff09\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\uff08D\uff09\u3092\u884c\u3048\u3070\u3001<span style=\"background-color: #ffff00;\">\u30c1\u30a7\u30c3\u30af\uff08C\uff09\u306e\u524d\u63d0\u3068\u306a\u308b\u4eee\u8aac\u3068\u305d\u306e\u6839\u62e0\u3082\u660e\u78ba\u306a\u306e\u3067\u3001\u305d\u306e\u3082\u304f\u308d\u307f\u304c\u6b63\u3057\u304b\u3063\u305f\u304b\u3069\u3046\u304b\u3092\u691c\u8a3c\u3059\u308b\u30c7\u30fc\u30bf\u5206\u6790\uff08C\uff09\u3084\u6539\u5584\uff08A\uff09\u3082\u3084\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u307e\u305a\u306f\u3001\u4f01\u753b\u6bb5\u968e\u306e\u4eee\u8aac\u304c\u6b63\u3057\u304b\u3063\u305f\u306e\u304b\u3001\u305d\u308c\u306b\u5e83\u544a\u5a92\u4f53\u3084\u624b\u6cd5\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u30de\u30c3\u30c1\u3057\u3066\u3044\u305f\u304b\u3092\u3001\u30c7\u30fc\u30bf\u3092\u5143\u306b\u5206\u6790\u3057\u307e\u3059\u3002\u305d\u306e\u4e0a\u3067\u3001\u30da\u30eb\u30bd\u30ca\u305d\u306e\u3082\u306e\u3084CJM\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u30ba\u30ec\u304c\u306a\u3044\u304b\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3082\u3057\u3053\u3053\u3067\u30ba\u30ec\u304c\u3042\u308b\u3088\u3046\u306a\u3089\u3001\u30da\u30eb\u30bd\u30ca\u3084CJM\u3092\u8abf\u6574\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u300c\u30da\u30eb\u30bd\u30ca\u300d\u3084\u300cCJM\u300d\u3082\u3001\u3042\u304f\u307e\u3067\u4eee\u8aac\u3067\u3059\u3002<span style=\"background-color: #ffff00;\">\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u30b3\u30d4\u30fc\u3084\u30c7\u30b6\u30a4\u30f3\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u4f01\u753b\u306e\u6839\u5e79\u3067\u3042\u308b\u30da\u30eb\u30bd\u30ca\u3084CJM\u3082\u3001\u30c7\u30fc\u30bf\u3092\u5143\u306b\u3057\u3066\u3088\u308a\u6210\u679c\u304c\u51fa\u308b\u3082\u306e\u306b\u3069\u3093\u3069\u3093\u9032\u5316\u3055\u305b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u30da\u30eb\u30bd\u30ca\u306e\u9055\u3044\u3092\u30c1\u30fc\u30e0\u3067\u6574\u7406\u3010\uff1d\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3011\u3057\u3001\u305d\u306e\u30da\u30eb\u30bd\u30ca\u306b\u201c\u3044\u3064\u201d\u201c\u4f55\u201d\u3092\u201c\u3069\u3046\u3084\u3063\u3066\u4f1d\u3048\u308b\u201d\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3010\uff1dCJM\u3011\u3067\u3001\u5fc5\u8981\u306a\u65bd\u7b56\u306e\u4f01\u753b\u3084\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u30fb\u30c7\u30b6\u30a4\u30f3\u304c\u5177\u4f53\u7684\u306b\u306a\u308a\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u7cbe\u5ea6\u304c\u30b0\u30c3\u3068\u4e0a\u304c\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30da\u30eb\u30bd\u30ca\u3068CJM\u3001\u3053\u306e\u3075\u305f\u3064\u304c\u3042\u308c\u3070\u65bd\u7b56\u306e\u3010PDCA\u3011\u3082\u56de\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6210\u679c\u5206\u6790\u3068\u30ab\u30a4\u30bc\u30f3\u304c\u3088\u308a\u884c\u3044\u3084\u3059\u304f\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u4e0a\u3067\u3001\u3010\u9867\u5ba2\u8996\u70b9\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\u3011\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u30b6\u30c3\u3068\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u5b9f\u969b\u306e\u73fe\u5834\u3067 \u884c\u3063\u3066\u3044\u308b\u5b9f\u8df5\u7684\u306a\u30c6\u30af\u30cb\u30c3\u30af\uff08DoHow\uff09\u3001\u4f8b\u3048\u3070\u30da\u30eb\u30bd\u30ca\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u3084\u6d3b\u7528\u6cd5\u3084\u5177\u4f53\u4f8b\u306a\u3069\u3082\u3001\u3044\u305a\u308c\u3054\u7d39\u4ecb\u3067\u304d\u305f\u3089\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u203biNSIGHTBOX\u306f\u30b5\u30fc\u30d3\u30b9\u3092\u7d42\u4e86\u3044\u305f\u3057\u307e\u3057\u305f\u3002\u4fa1\u5024\u89b3\u3067\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300c<a href=\"\/solutions\/societas\/\" target=\"_blank\" rel=\"noopener\">Societas<\/a>\u300d\u306f\u5f15\u304d\u7d9a\u304d\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u203b2019\u5e748\u6708\u3001\u4e00\u90e8\u8a18\u4e8b\u5185\u5bb9\u3092\u5909\u66f4\u3057\u307e\u3057\u305f\u3002 \u300c\u3053\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08LP\uff09\u306e\u30c7\u30b6\u30a4\u30f3\u3068\u30b3\u30d4\u30fc\u3001\u4f55\u304b\u9055\u3046\u6c17\u304c\u3059\u308b\u300d \u300c\u3053\u306e\u30e1\u30fc\u30eb\u306f\u3044\u3064\u914d\u4fe1\u3059\u3079\u304d\u3067\u3059\u304b\uff1f\u300d 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