{"id":12475,"date":"2019-05-27T13:07:21","date_gmt":"2019-05-27T04:07:21","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=12475"},"modified":"2024-04-09T09:28:53","modified_gmt":"2024-04-09T00:28:53","slug":"explain_marketing_terms_easily_vol1","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/explain_marketing_terms_easily_vol1","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3092\u5206\u304b\u308a\u3084\u3059\u304f\uff01\u81ea\u5206\u306e\u8a00\u8449\u3067\u8aac\u660e\u3059\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\uff5e\u7565\u8a9e4\u9078"},"content":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u7279\u306b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u308f\u308b\u65b9\u306b\u305a\u3063\u3068\u3064\u3044\u3066\u56de\u308b\u306e\u304c\u3001\u5c02\u9580\u7528\u8a9e\u3067\u3059\u3002 \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u7279\u306b\u5c02\u9580\u7528\u8a9e\u304c\u591a\u304f\u3001\u6b21\u3005\u306b\u65b0\u3057\u3044\u8a00\u8449\u304c\u30c8\u30ec\u30f3\u30c9\u306b\u306a\u308b\u4e16\u754c\u3002\u6163\u308c\u3066\u3044\u308b\u65b9\u3067\u3082\u3001\u65e5\u3005\u66f4\u65b0\u3055\u308c\u308b\u7528\u8a9e\u3084\u7565\u8a9e\u306e\u30ad\u30e3\u30c3\u30c1\u30a2\u30c3\u30d7\u306b\u306f\u82e6\u52b4\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u5f0a\u793e\u304c\u63d0\u4f9b\u3059\u308b<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7528\u8a9e\u96c6<\/a>\u306b\u3082\u3001\u65e5\u3005\u305f\u304f\u3055\u3093\u306e\u65b9\u304c\u8a2a\u554f\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u00a0<\/p>\n<p>\u305d\u3053\u3067\u30012\u56de\u306b\u308f\u305f\u308a\u5f0a\u793e\u7528\u8a9e\u96c6\u306b\u30a2\u30af\u30bb\u30b9\u6570\u306e\u591a\u3044\u7528\u8a9e\u3092\u4e2d\u5fc3\u306b\u3001\u5206\u304b\u308a\u3065\u3089\u3044\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u304b\u30897\u8a9e\u3092\u304b\u307f\u7815\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u73fe\u5834\u306e\u62c5\u5f53\u8005\u305f\u3061\u304c\u3069\u3046\u3084\u3063\u3066\u304a\u5ba2\u69d8\u3068\u304a\u8a71\u3057\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u3068\u3044\u3046\u5b9f\u4f53\u9a13\u306b\u3082\u3068\u3065\u3044\u305f\u3001\u5206\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u308b\u305f\u3081\u306e\u8aac\u660e\u3084\u4f8b\u3048\u3067\u3059\u3002\u77e5\u3089\u306a\u3044\u7528\u8a9e\u306f\u3082\u3061\u308d\u3093\u3001\u306a\u3093\u3068\u306a\u304f\u5206\u304b\u3063\u305f\u3064\u3082\u308a\u306b\u306a\u3063\u3066\u3044\u308b\u7528\u8a9e\u306e\u78ba\u8a8d\u306b\u3082\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>CRM<\/h2>\n<h4><span class=\"color-pink\">\u55b6\u696d\u6b745\u5e74 A\u3055\u3093\u306e\u5834\u5408<\/span><\/h4>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08Customer Relationship Management\uff09\u306e\u7565\u3067\u3001\u76f4\u8a33\u3059\u308b\u3068\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u3068\u306f\u3001\u304a\u5ba2\u69d8\u306e\u60c5\u5831\u3092\u3057\u3063\u304b\u308a\u7ba1\u7406\u3057\u3001\u305d\u306e\u4eba\u306b\u5408\u3063\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3059\u308b\u3053\u3068\u3067<strong>\u9577\u671f\u7684\u306b\u304a\u5ba2\u69d8\u3068\u826f\u3044\u95a2\u4fc2\u3092\u69cb\u7bc9\u30fb\u7dad\u6301\u3059\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u7f8e\u5bb9\u9662\u3067\u3042\u308c\u3070\u3001\u304a\u5ba2\u69d8\u306b\u3088\u3063\u3066\u30ab\u30c3\u30c8\u306e\u30b5\u30a4\u30af\u30eb\u3001\u5e0c\u671b\u306e\u63a5\u5ba2\u3001\u597d\u307f\u306e\u30b9\u30bf\u30a4\u30eb\u306a\u3069\u69d8\u3005\u306a\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002\u30ab\u30c3\u30c8\u306e\u30b5\u30a4\u30af\u30eb\u304c2\u30f6\u6708\u306e\u65b9\u306b\u5bfe\u3057\u3066\u30011\u30f6\u6708\u76ee\u3067\u30af\u30fc\u30dd\u30f3\u306a\u3069\u3092\u9001\u308b\u306e\u306f\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u300c\u65e9\u3059\u304e\u300d\u307e\u3059\u3057\u30011\u30f6\u6708\u3054\u3068\u306b\u30ab\u30c3\u30c8\u3055\u308c\u308b\u65b9\u306b\u5bfe\u3057\u3066\u30011\u30f6\u6708\u534a\u306a\u3069\u3067\u30af\u30fc\u30dd\u30f3\u3092\u9001\u308b\u306e\u306f\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u300c\u9045\u3059\u304e\u300d\u307e\u3059\u3002\u307e\u305f\u3001\u5e97\u5185\u3067\u306f\u9759\u304b\u306b\u904e\u3054\u3057\u305f\u3044\u65b9\u306b\u983b\u7e41\u306b\u8a71\u3057\u304b\u3051\u305f\u308a\u3001\u9006\u306b\u30a2\u30c9\u30d0\u30a4\u30b9\u304c\u6b32\u3057\u3044\u65b9\u306b\u5bfe\u3057\u3066\u9759\u304b\u306b\u904e\u3054\u305b\u308b\u3088\u3046\u914d\u616e\u3059\u308b\u3068\u3001\u3069\u3061\u3089\u3082\u60aa\u3044\u5370\u8c61\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u3053\u306e\u3088\u3046\u306b1\u4eba1\u4eba\u306e\u304a\u5ba2\u69d8\u60c5\u5831\u306e\u7ba1\u7406\u3092\u3057\u3063\u304b\u308a\u884c\u3044\u3001\u305d\u306e\u4eba\u306b\u5408\u3063\u305f\u6700\u9069\u306a\u60c5\u5831\u3092\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u63d0\u4f9b\u3092\u3059\u308b\u3053\u3068\u304cCRM\u3078\u3068\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h4><span class=\"color-red\">\u55b6\u696d\u6b7415\u5e74 B\u3055\u3093\u306e\u5834\u5408<\/span><\/h4>\n<p>\u304a\u5ba2\u69d8\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306e\u7d4c\u55b6\u624b\u6cd5\u3068\u8aac\u660e\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u304a\u5ba2\u69d8\u3054\u3068\u306b\u5b9a\u7fa9\u304c\u9055\u3046\u8a00\u8449\u3067\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\n\u304a\u5ba2\u69d8\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u304a\u5ba2\u69d8\u306e\u3053\u3068\u3092\u77e5\u3089\u306a\u3044\u3068\u59cb\u307e\u308a\u307e\u305b\u3093\u3002\u304a\u5ba2\u69d8\u306e\u30c7\u30fc\u30bf\uff08\u540d\u524d\u3084\u4f4f\u6240\u3001\u96fb\u8a71\u756a\u53f7\u306a\u3069\uff09\u3092\u6301\u3063\u3066\u3044\u308b\u3060\u3051\u3067\u306fCRM\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3055\u3089\u306b\u884c\u52d5\u306e\u60c5\u5831\u3084\u8da3\u5473\u55dc\u597d\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u77e5\u308a\u3001\u5fc5\u8981\u306a\u65b9\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u304a\u5c4a\u3051\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u304a\u5ba2\u69d8\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3067\u304d\u307e\u3059\u3002<br \/>\n\u65b0\u3057\u3044\u624b\u6cd5\u3060\u3068\u601d\u308f\u308c\u308b\u65b9\u3082\u3044\u3089\u3063\u3057\u3083\u3044\u307e\u3059\u304c\u3001CRM\u306e\u624b\u6cd5\u306f\u6614\u304b\u3089\u666e\u901a\u306b\u884c\u308f\u308c\u3066\u3044\u305f\u3053\u3068\u3067\u3059\u3002\u6614\u306f\u516b\u767e\u5c4b\u3055\u3093\u3067\u304a\u5ba2\u69d8\u304c\u98a8\u90aa\u6c17\u5473\u3060\u3063\u305f\u3089\u5927\u6839\u3084\u751f\u59dc\u3092\u85a6\u3081\u308b\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u305f\u306e\u304c\u3001\u4eba\u304c\u5897\u3048\u3001\u304a\u5ba2\u69d8\u306e\u6570\u304c\u5897\u3048\u3001\u62e0\u70b9\u304c\u5897\u3048\u3066\u3067\u304d\u306a\u304f\u306a\u3063\u305f\u3053\u3068\u3092\u3001\u4eca\u96fb\u5b50\u5316\u3057\u3066\u591a\u304f\u306e\u304a\u5ba2\u69d8\u306b\u5bfe\u3057\u3066\u5b9f\u73fe\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<h4><span class=\"color-yellow\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u6b743\u5e74\uff0f\u55b6\u696d\u6b7412\u5e74 C\u3055\u3093\u306e\u5834\u5408<\/span><\/h4>\n<p>Customer Relationship Management \u306e\u7565\u8a9e\u3067\u3001\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u306e\u3053\u3068\u3067\u3059\u3002\u58f2\u4e0a\u3084\u5546\u58f2\u306e\u6d3b\u6027\u5316\u306f\u3001\u304a\u5ba2\u69d8\u3068\u306e\u826f\u3044\u95a2\u4fc2\u6027\u306e\u5ef6\u9577\u4e0a\u306b\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u7ba1\u7406\u3068\u306f\u3001\u304a\u5ba2\u69d8\u3068\u81ea\u793e\u3068\u306e\u95a2\u4fc2\u6027\u304c\u3069\u3046\u3044\u3046\u72b6\u614b\u306b\u3042\u308b\u306e\u304b\u3068\u8a00\u3046\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3001\u305d\u3057\u3066\u305d\u306e\u826f\u3044\u95a2\u4fc2\u6027\u3092\u63a8\u9032\u3057\u3066\u3044\u304f\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u624b\u6cd5\u306e\u3072\u3068\u3064\u3067\u3059\u3002<br \/>\nEC\u3067\u30b7\u30e3\u30f3\u30d7\u30fc\u3092\u8cb7\u3063\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3001\u5546\u54c1\u304c\u5207\u308c\u305d\u3046\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u6b21\u306e\u8cfc\u5165\u306e\u6848\u5185\u3092\u51fa\u3059\u3068\u3044\u3046\u5834\u5408\u3001\u5b9a\u671f\u8cfc\u5165\u306e\u4eba\u306a\u306e\u304b\u3001\u521d\u56de\u8cfc\u5165\u306e\u4eba\u306a\u306e\u304b\u306b\u3088\u3063\u3066\u3001\u6848\u5185\u306e\u5185\u5bb9\u3082\u5909\u308f\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u3001\u5bfe\u8c61\u8005\u306e\u500b\u3005\u306e\u72b6\u6cc1\u3084\u72b6\u614b\u306b\u5408\u308f\u305b\u305f\u500b\u5225\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304cCRM\u6d3b\u52d5\u3067\u3059\u3002\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u3082\u3061\u308d\u3093\u3001\u5185\u5bb9\u3082\u305d\u306e\u4eba\u306b\u5408\u3063\u305f\u6d3b\u52d5\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u5148\u8ff0\u306e\u95a2\u4fc2\u6027\u306e\u72b6\u614b\u3092\u77e5\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h2>LTV<\/h2>\n<h4><span class=\"color-red\">\u55b6\u696d\u6b7415\u5e74 B\u3055\u3093\u306e\u5834\u5408<\/span><\/h4>\n<p>Life Time Value\uff08\u30e9\u30a4\u30d5 \u30bf\u30a4\u30e0 \u30d0\u30ea\u30e5\u30fc\uff09\u3068\u547c\u3070\u308c\u3001\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<br \/>\n\u304a\u5ba2\u69d8\u304c\u3001<strong>\u81ea\u793e\u306b\u5bfe\u3057\u3066\u751f\u6daf\u306e\u306a\u304b\u3067\u3069\u308c\u304f\u3089\u3044\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u304b\u3092\u56f3\u308b\u6307\u6a19<\/strong>\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\n1\u56de\u306e\u8cfc\u5165\u5358\u4fa1\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u521d\u56de\u63a5\u89e6\u304c\u3042\u3063\u3066\u304b\u3089\u89e3\u7d04\u3055\u308c\u308b\u307e\u3067\u306e\u9593\u306b\u3069\u308c\u304f\u3089\u3044\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u304b\u3068\u3044\u3046\u3001\u77ed\u671f\u7684\u3067\u306f\u306a\u3044\u4e2d\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u898b\u307e\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u901a\u8ca9\u306a\u3069\u3067\u3042\u308c\u3070\u3001<br \/>\n\u30fb\u5358\u4fa1\u304c10,000\u5186\u306e\u5546\u54c1\u30921\u56de\u8cfc\u5165\u3057\u305f\u9867\u5ba2<br \/>\n\u30fb\u5358\u4fa1\u304c3,000\u5186\u306e\u5546\u54c1\u3092\u534a\u5e74\u306b1\u56de\u8cfc\u5165\u3059\u308b\u9867\u5ba2<br \/>\n\u3092\u6bd4\u3079\u308b\u3068\u3001\u5f8c\u8005\u306e\u65b9\u304cLTV\u304c\u9ad8\u3044\u3068\u8a00\u3048\u307e\u3059\u3002<br \/>\n\u3069\u3061\u3089\u3082\u58f2\u4e0a\u3068\u3057\u3066\u5927\u4e8b\u3067\u3059\u304c\u3001\u4e2d\u9577\u671f\u7684\u306b\u898b\u308b\u3068\u3001\u81ea\u8ee2\u8eca\u64cd\u696d\u306b\u306a\u3089\u306a\u3044\u305f\u3081\u306b\u306f\u5f8c\u8005\u306e\u4eba\u305f\u3061\u3092\u3069\u308c\u3060\u3051\u5897\u3084\u3059\u304b\u3068\u3044\u3046\u3053\u3068\u304c\u5927\u4e8b\u306b\u306a\u308a\u307e\u3059\u3002\u58f2\u4e0a\u3068\u3044\u3046\u76ee\u7dda\u3067\u898b\u308b\u3068\u304d\u306b\u3001\u3069\u3053\u3092\u5927\u4e8b\u306b\u3059\u308b\u304b\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3068\u3057\u3066LTV\u3092\u4f7f\u3046\u3001\u3068\u8a00\u3046\u3068\u5206\u304b\u308a\u3084\u3059\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h4><span class=\"color-yellow\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u6b743\u5e74\uff0f\u55b6\u696d\u6b7412\u5e74 C\u3055\u3093\u306e\u5834\u5408<\/span><\/h4>\n<p>Life Time Value\uff08\u30e9\u30a4\u30d5 \u30bf\u30a4\u30e0 \u30d0\u30ea\u30e5\u30fc\uff09\u306e\u7565\u8a9e\u3067\u3001\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\nLTV\u306f\u3001\u3072\u3068\u308a\u306e\u304a\u5ba2\u69d8\u304c\u751f\u6daf\u306e\u306a\u304b\u3067\u81ea\u793e\u306b\u5408\u8a08\u3069\u308c\u304f\u3089\u3044\u306e\u984d\u3092\u4f7f\u3046\u304b\u3068\u3044\u3046\u6307\u6a19\u3067\u3042\u308a\u3001\u9577\u671f\u7d99\u7d9a\u3057\u3066\u8cfc\u5165\u5229\u7528\u3059\u308b\u304a\u5ba2\u69d8\u307b\u3069\u305d\u306e\u5024\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u6bce\u56de\u306e\u91d1\u984d\u304c\u5c11\u984d\u3067\u3082\u3001\u9577\u304d\u306b\u308f\u305f\u3063\u3066\u30b5\u30fc\u30d3\u30b9\u3092\u7d99\u7d9a\u5229\u7528\u3057\u3066\u304f\u308c\u308b\u304a\u5ba2\u69d8\u3092\u3069\u308c\u3060\u3051\u80b2\u3066\u3089\u308c\u308b\u304b\u3068\u3044\u3046\u6226\u7565\u304c\u91cd\u8981\u3060\u3068\u8a00\u308f\u308c\u308b\u306a\u304b\u3067\u3001\u6ce8\u76ee\u3059\u3079\u304d\u6307\u6a19\u3067\u3059\u3002\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u592a\u304f\u3057\u3066\u3001\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u306b\u7d99\u7d9a\u7684\u306b\u89e6\u308c\u3066\u3044\u305f\u3060\u304d\u3001\u7d50\u679c\u7684\u306b\u81ea\u793e\u3078\u306e\u652f\u6255\u3044\u304c\u591a\u304f\u306a\u308b\u304a\u5ba2\u69d8\u304c\u305f\u304f\u3055\u3093\u751f\u307e\u308c\u308b\u74b0\u5883\u3092\u80b2\u3066\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u72b6\u614b\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u592a\u304f\u3001\u9577\u304f\u4fdd\u3064\u3068\u3044\u3046\u3053\u3068\u304b\u3089\u3001CRM\u3068\u30bb\u30c3\u30c8\u3067\u8003\u3048\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<h2>CTA<\/h2>\n<h4><span class=\"color-pink\">\u55b6\u696d\u6b745\u5e74 A\u3055\u3093\u306e\u5834\u5408<\/span><\/h4>\n<p>Call To Action\uff08\u30b3\u30fc\u30eb \u30c8\u30a5 \u30a2\u30af\u30b7\u30e7\u30f3\uff09\u306e\u7565\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u304a\u5ba2\u69d8\u3068\u304a\u8a71\u3057\u3059\u308b\u969b\u306b\u306f\u3001CTA\u3068\u3044\u3046\u8a00\u8449\u306f\u4f7f\u308f\u305a\u306b\u3001\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u3069\u3053\u306b\u3057\u307e\u3059\u304b\u3001\u3067\u306f\u3001\u305d\u306e\u305f\u3081\u306b\u3007\u3007\u3092\u3057\u307e\u3057\u3087\u3046\u300d\u3068\u3044\u3046\u8a00\u3044\u65b9\u3092\u3057\u307e\u3059\u3002<br \/>\n\u5177\u4f53\u7684\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08CV\uff09\u30dd\u30a4\u30f3\u30c8\u304c\u554f\u3044\u5408\u308f\u305b\u3084\u8cfc\u5165\u306e\u5834\u5408\u3001\u300c\u8cc7\u6599\u8acb\u6c42\u30d5\u30a9\u30fc\u30e0\u30dc\u30bf\u30f3\u3092\u8d64\u8272\u3067\u5206\u304b\u308a\u3084\u3059\u304f\u3057\u3001\u96fb\u8a71\u756a\u53f7\u306f\u30bf\u30c3\u30d7\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u300d\u3068\u304b\u3001\u300c\u8cfc\u5165\u30dc\u30bf\u30f3\u304c\u80cc\u666f\u3068\u540c\u5316\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u3053\u3053\u306f\u76ee\u7acb\u3064\u30dc\u30bf\u30f3\u8272\u306b\u5909\u3048\u307e\u3057\u3087\u3046\u300d\u3068\u3044\u3063\u305f\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u3002<\/p>\n<h4><span class=\"color-yellow\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u6b743\u5e74\uff0f\u55b6\u696d\u6b7412\u5e74 C\u3055\u3093\u306e\u5834\u5408<\/span><\/h4>\n<p>Call To Action\uff08\u30b3\u30fc\u30eb \u30c8\u30a5 \u30a2\u30af\u30b7\u30e7\u30f3\uff09\u306e\u7565\u3067\u3001\u300c\u884c\u52d5\u559a\u8d77\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002<br \/>\n\u4e00\u822c\u7684\u306bWeb\u306e\u4e16\u754c\u3067\u7528\u3044\u3089\u308c\u308bCTA\u3068\u3044\u3046\u306e\u306f\u3001\u5177\u4f53\u7684\u306b\u8a2a\u554f\u8005\u306b\u3069\u308c\u3060\u3051\u30a2\u30af\u30b7\u30e7\u30f3\u3057\u3066\u3044\u305f\u3060\u3051\u308b\u304b\u3068\u3044\u3046\u3001\u30dc\u30bf\u30f3\u3084\u30ea\u30f3\u30af\u3001\u307e\u305f\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u305d\u306e\u3082\u306e\u3092\u6307\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u8cc7\u6599\u8acb\u6c42\u3059\u308b\u305f\u3081\u306e\u300c\u7121\u6599\u3067\u5c4a\u304f\u8cc7\u6599\u3092\u53d6\u308a\u5bc4\u305b\u308b\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u30dc\u30bf\u30f3\u304c\u3042\u308a\u3001\u305d\u3053\u304b\u3089\u8a2a\u554f\u8005\u306b\u8cc7\u6599\u8acb\u6c42\u306e\u30da\u30fc\u30b8\u3078\u3069\u308c\u3060\u3051\u9077\u79fb\u3057\u3066\u3082\u3089\u3046\u304b\u3068\u3044\u3046\u3053\u3068\u304cCTA\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u8003\u3048\u65b9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>KGI<\/h2>\n<h4><span class=\"color-pink\">\u55b6\u696d\u6b745\u5e74 A\u3055\u3093\u306e\u5834\u5408<\/span><\/h4>\n<p>KGI\u3068KPI\u306f\u30bb\u30c3\u30c8\u3067\u304a\u8a71\u3057\u3059\u308b\u3053\u3068\u304c\u591a\u304f\u3001KGI\u306f\u6700\u7d42\u306e\u30b4\u30fc\u30eb\u76ee\u6a19\u3001KPI\u306f\u305d\u306e\u30b4\u30fc\u30eb\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u7d30\u304b\u304f\u76ee\u6a19\u8a2d\u5b9a\u3092\u3059\u308b\u3082\u306e\u3067\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u304a\u5ba2\u69d8\u306e\u90e8\u7f72\u306e\u76ee\u6a19\u306b\u4f8b\u3048\u305f\u5834\u5408\u3001KGI\u306f\u4f55\u3067\u3059\u304b\uff1f\u3068\u3044\u3063\u305f\u805e\u304d\u65b9\u3067\u306f\u306a\u304f\u3001\u304a\u5ba2\u69d8\u306e\u90e8\u7f72\u306e\u4eca\u5e74\u5ea6\u306e\u76ee\u6a19\u3092\u304a\u805e\u304d\u3057\u3066\uff08KGI\uff09\u3001\u305d\u306e\u6700\u7d42\u30b4\u30fc\u30eb\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u7d30\u5206\u5316\u3057\u305f\u5c0f\u3055\u306a\u76ee\u6a19\uff08<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/kpi\/\" rel=\"noopener\" target=\"_blank\">KPI<\/a>\uff09\u306f\u4f55\u3092\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u304b\uff1f\u3068\u304a\u4f3a\u3044\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<h4><span class=\"color-red\">\u55b6\u696d\u6b7415\u5e74 B\u3055\u3093\u306e\u5834\u5408<\/span><\/h4>\n<p>\u304a\u5ba2\u69d8\u306e\u4e8b\u696d\u76ee\u6a19\u3068\u3044\u3046\u5f62\u3067\u304a\u8a71\u3057\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<br \/>\n\u305f\u3060\u305d\u306e\u4e8b\u696d\u76ee\u6a19\u3068\u5b9f\u969b\u306b\u6211\u3005\u304c\u304a\u4f1a\u3044\u3059\u308b\u90e8\u7f72\u306e\u76ee\u6a19\u306f\u5fc5\u305a\u3057\u3082\u4e00\u81f4\u3057\u306a\u3044\u306e\u3067\u3001\u3042\u307e\u308aKGI\u3068\u3044\u3046\u8a00\u8449\u306f\u4f7f\u308f\u305a\u306b\u3001\u305d\u306e\u90e8\u7f72\u304c\u4eca\u76ee\u6a19\u306b\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u306f\u4f55\u3067\u3059\u304b\u3001\u4eca\u671f\u3053\u308c\u3092\u9054\u6210\u3057\u305f\u3089\u8a55\u4fa1\u3059\u308b\u3068\u3044\u3046\u76ee\u6a19\u306f\u4f55\u306b\u306a\u308a\u307e\u3059\u304b\u3068\u3044\u3046\u3053\u3068\u3092\u304a\u805e\u304d\u3057\u307e\u3059\u3002\u3082\u3057\u90e8\u7f72\u3068\u3057\u3066\u306e\u76ee\u6a19\u304c\u306a\u3044\u3068\u3044\u3046\u5834\u5408\u306f\u3001\u62c5\u5f53\u8005\u3055\u3093\u306f\u3069\u3046\u3044\u3046\u76ee\u6a19\u3092\u9054\u6210\u3057\u305f\u3089\u6607\u9032\u3067\u304d\u307e\u3059\u304b\uff1f\u3068\u3044\u3046\u3088\u3046\u306b\u30d6\u30ec\u30a4\u30af\u30c0\u30a6\u30f3\u3057\u3066\u304a\u805e\u304d\u3057\u305f\u308a\u3057\u307e\u3059\u3002<\/p>\n<h4><span class=\"color-yellow\">\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u6b743\u5e74\uff0f\u55b6\u696d\u6b7412\u5e74 C\u3055\u3093\u306e\u5834\u5408<\/span><\/h4>\n<p>KGI\u306f\u5e74\u5ea6\u306e\u4e8b\u696d\u76ee\u6a19\u306a\u3069\u306e\u5177\u4f53\u7684\u306a\u30b4\u30fc\u30eb\u3092\u6307\u3057\u307e\u3059\u3002<br \/>\nKGI\u3068KPI\u306f\u30bb\u30c3\u30c8\u3067\u8a9e\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u30b4\u30fc\u30eb\u306b\u81f3\u308b\u8981\u7d20\u3092\u5206\u89e3\u3057\u305f\u969b\u306b\u3001\u9054\u6210\u8981\u56e0\u3068\u3057\u3066\u4f5c\u7528\u3057\u3046\u308b\u3082\u306e\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u306e\u3060\u3068\u3054\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002KPI\u306f\u4e2d\u9593\u6307\u6a19\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002KPI\u306f\u3001\u9054\u6210\u3059\u308c\u3070\u5fc5\u305aKGI\u304c\u9054\u6210\u3055\u308c\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u3044\u3051\u308c\u3069\u3082\u3001KPI\u3092\u3042\u308b\u7a0b\u5ea6\u5b88\u308a\u7d9a\u3051\u308b\u3053\u3068\u3067KGI\u306b\u8fd1\u3065\u3051\u308b\u3068\u3044\u3046\u3082\u306e\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u3082\u306e\u3054\u3068\u306f\u3001\u4ed6\u306e\u4eba\u306b\u8aac\u660e\u3059\u308b\u3068\u3088\u308a\u7406\u89e3\u304c\u6df1\u307e\u308b\u3068\u8a00\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u4f8b\u304c\u3001\u81ea\u5206\u306a\u308a\u306e\u8aac\u660e\u306e\u4ed5\u65b9\u3092\u8003\u3048\u308b\u304d\u3063\u304b\u3051\u306b\u306a\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n<p><a 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