{"id":12678,"date":"2019-07-24T14:30:13","date_gmt":"2019-07-24T05:30:13","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=12678"},"modified":"2024-10-15T16:59:38","modified_gmt":"2024-10-15T07:59:38","slug":"four_steps_to_crm_success","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/four_steps_to_crm_success","title":{"rendered":"\u3010CRM\u5c0e\u5165\u6210\u529f\u306e\u30ab\u30ae\u3068\u306f\uff1f\u30114\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12564\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/331_hagihara_00.png\" alt=\"\" width=\"1200\" height=\"730\" \/><\/p>\n<p>\u9867\u5ba2\u6e80\u8db3\u3068\u4f1a\u793e\u306e\u5229\u76ca\u5411\u4e0a\u306e\u305f\u3081\u306bCRM\u6d3b\u52d5\u3092\u53d6\u308a\u5165\u308c\u3088\u3046\u3068\u3001CRM\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u3053\u3067\u3001\u5c0e\u5165\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3081\u308b\u305f\u3081\u306e4\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u5b9f\u969b\u306e\u6210\u529f\u5b9f\u4f8b\u3092\u3082\u3068\u306b\u3001\u5931\u6557\u3057\u306a\u3044CRM\u5c0e\u5165\u306b\u3064\u3044\u3066\u7d10\u89e3\u3044\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u25a0\u305d\u3082\u305d\u3082CRM\u3063\u3066\u4f55\uff1fCRM\u3068\u306f\u3000\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3078<br \/>\n\u3000<a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_crm\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u30d6\u30ed\u30b0\u3011\u3010CRM\u3068\u306f\u3011\u306a\u305c\u5fc5\u8981\u306a\u306e\uff1fCRM\u306e\u57fa\u672c\u3092\u89e3\u8aac<\/a><br \/>\n\u25a0CRM\u6d3b\u52d5\u3092\u884c\u3046\u3046\u3048\u3067\u91cd\u8981\u306a\u30b7\u30b9\u30c6\u30e0\u306e\u9078\u3073\u65b9\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3078<br \/>\n\u3000<a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/three_points_to_choose_crm_system\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u30d6\u30ed\u30b0\u3011\u3010CRM\u30b7\u30b9\u30c6\u30e0\u3068\u306f\uff1f\u3011\u57fa\u672c\u6a5f\u80fd\u3068CRM\u30b7\u30b9\u30c6\u30e0\u9078\u3073\u306b\u5fc5\u8981\u306a3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/a><br \/>\n\u25a0CRM\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3078<br \/>\n\u3000<a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/crm_merit\" target=\"_blank\" rel=\"noopener\">\u3010\u30d6\u30ed\u30b0\u3011CRM\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f\u30c7\u30e1\u30ea\u30c3\u30c8\u3084\u9078\u3073\u65b9\u3082\u4f75\u305b\u3066\u89e3\u8aac<\/a><\/p>\n<p><a href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_10\/index.do?code=crm_7failures\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14876 size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/blogbnr_crm_7failures.png\" alt=\"CRM\u5c0e\u5165\u306e\u5931\u6557\u3042\u308b\u3042\u308b7\u9078\" width=\"750\" height=\"140\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/blogbnr_crm_7failures.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/blogbnr_crm_7failures-230x43.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<h2><b>CRM\u5c0e\u5165\u6210\u529f\u3078\u306e4\u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/b><\/h2>\n<p>CRM\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u304c\u3001\u4f55\u304b\u3089\u59cb\u3081\u305f\u3089\u826f\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u3002\u672c\u5f53\u306b\u3046\u307e\u304f\u904b\u7528\u3067\u304d\u308b\u306e\uff1f<br \/>\n\u305d\u3093\u306a\u58f0\u3092\u3088\u304f\u8033\u306b\u3057\u307e\u3059\u3002\u5f0a\u793e\u3067\u5b9f\u969b\u306b\u53d7\u3051\u305f\u76f8\u8ac7\u5185\u5bb9\u3084\u5931\u6557\u8ac7\u3092\u4ea4\u3048\u306a\u304c\u3089\u3001\u5c0e\u5165\u6210\u529f\u306b\u5411\u3051\u3066\u5fc5\u8981\u306a4\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><b>\u2460<\/b><b>CRM\u3092\u5c0e\u5165\u3059\u308b\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3088\u3046<\/b><\/h3>\n<p>CRM\u30b7\u30b9\u30c6\u30e0\u5c0e\u5165\u3092\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u6f20\u7136\u3068\u591a\u6a5f\u80fd\u306a\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308c\u3070OK\u3068\u8003\u3048\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<br \/>\n<strong><u>\u3010\u73fe\u72b6\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308b\u3011<\/u>\u3068\u3044\u3046\u3053\u3068\u3092\u5ff5\u982d\u306b\u7f6e\u304d\u3001\u307e\u305a\u306f\u300cCRM\u5c0e\u5165\u3067\u4f55\u3092\u9054\u6210\u3059\u308b\u306e\u304b\uff1f\u300d\u3092\u793e\u5185\u3067\u8a71\u3057\u5408\u3044\u5c0e\u5165\u306e\u76ee\u6a19(KGI\u30fb<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/kpi\/\" target=\"_blank\" rel=\"noopener\">KPI<\/a>)\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/strong><\/p>\n<p>\u300e\u3068\u308a\u3042\u3048\u305a\u5165\u308c\u3066\u307f\u305f\u3082\u306e\u306e\u3001\u7d50\u5c40\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u304c\u76ee\u7684\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u3001\u30c7\u30fc\u30bf\u306e\u53d7\u3051\u7bb1\u3068\u3057\u3066\u3057\u304b\u6d3b\u7528\u3067\u304d\u3066\u3044\u307e\u305b\u3093\u300f\u3053\u3093\u306a\u58f0\u3092\u3088\u304f\u805e\u304d\u307e\u3059\u3002\u5b9f\u969b\u306bCRM\u3092\u5c0e\u5165\u3057\u305f\u3082\u306e\u306e\u6709\u52b9\u6d3b\u7528\u3067\u304d\u305a\u3001\u305d\u306e\u7d50\u679c\u306b\u6e80\u8db3\u3057\u3066\u3044\u306a\u3044\u4f01\u696d\u3082\u591a\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4e0a\u53f8\u306f\u300c\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059\u305f\u3081\u306bCRM\u6d3b\u52d5\u3092\u3057\u305f\u3044\u3002\u305d\u306e\u305f\u3081\u306b\u81ea\u793e\u306b\u3042\u3063\u305f\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3057\u305f\u3044\u3002\u300d\u3068\u8003\u3048\u3066\u3044\u308b\u304c\u3001\u62c5\u5f53\u8005\u306f\u300c\u9867\u5ba2\u7ba1\u7406\u3092\u3057\u305f\u3044\u3002\u9867\u5ba2\u306b\u4e00\u6589\u306b\u30bb\u30fc\u30eb\u306e\u544a\u77e5\u3092\u914d\u4fe1\u3057\u305f\u3044\u3002\u300d\u3068\u7406\u89e3\u3057\u3066\u3044\u308c\u3070\u3001\u5fc5\u8981\u306a\u30b7\u30b9\u30c6\u30e0\u304c\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\u3084\u30b7\u30b9\u30c6\u30e0\u304c\u6ea2\u308c\u3066\u3044\u308b\u4eca\u3060\u304b\u3089\u3053\u305d\u3001\u81ea\u793e\u306e\u76ee\u7684\u3092\u9054\u6210\u3067\u304d\u308b\u3001\u6700\u9069\u306a\u30b7\u30b9\u30c6\u30e0\u3092\u9078\u3076\u305f\u3081\u306b\u3001\u793e\u5185\u306e\u76ee\u6a19\u3092\u660e\u78ba\u306b\u5171\u6709\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h3><b>\u2461<\/b><b>\u4eca\u3042\u308b\u9867\u5ba2\u60c5\u5831\u3092\u78ba\u8a8d\u3057\u3088\u3046<\/b><\/h3>\n<p>\u300cCRM\u5c0e\u5165\u3067\u4f55\u3092\u9054\u6210\u3059\u308b\u306e\u304b\uff1f\u300d\u304c\u660e\u78ba\u306b\u306a\u3063\u305f\u3089\u3001\u6b21\u306f\u8cb4\u793e\u306e\u9867\u5ba2\u60c5\u5831\u304c\u73fe\u72b6\u3069\u3053\u306b\u3069\u306e\u3088\u3046\u306a\u72b6\u614b\u3067\u5b58\u5728\u3057\u3066\u3044\u308b\u304b\u3001\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u306f1\u304b\u6240\u306b\u3042\u308a\u307e\u3059\u304b\uff1f\u90e8\u7f72\u3054\u3068\u306b\u7570\u306a\u308b\u8907\u6570\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u7ba1\u7406\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u304b\uff1f\u52b9\u679c\u7684\u306aCRM\u65bd\u7b56\u306e\u305f\u3081\u306b\u306f\u307e\u305a\u3001\u30c7\u30fc\u30bf\u306e\u96c6\u7d04\u304b\u3089\u59cb\u3081\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3042\u308b\u3044\u306f\u3001\u65b0\u898f\u4e8b\u696d\u3067\u9867\u5ba2\u60c5\u5831\u304c\u307e\u3060\u7121\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u60c5\u5831\u3092\u7372\u5f97\u3059\u308b\u4f01\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u9867\u5ba2\u60c5\u5831\u306e\u72b6\u614b\u6b21\u7b2c\u3067\u5c0e\u5165\u306b\u5411\u3051\u3066\u306e\u624b\u9806\u3082\u7570\u306a\u3063\u3066\u304f\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3059\u3067\u306b\u9867\u5ba2\u60c5\u5831\u304c\u624b\u5143\u306b\u3042\u308b\u5834\u5408\u306f\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3082\u3088\u3044\u30c7\u30fc\u30bf\u304b\u3082\u540c\u6642\u306b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\n\u6cd5\u5f8b\u3067\u300c\u539f\u5247\u3068\u3057\u3066\u3042\u3089\u304b\u3058\u3081\u540c\u610f\u3057\u305f\u8005\u306b\u5bfe\u3057\u3066\u306e\u307f\u5e83\u544a\u5ba3\u4f1d\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u304c\u8a8d\u3081\u3089\u308c\u308b\u300e\u30aa\u30d7\u30c8\u30a4\u30f3\u65b9\u5f0f\u300f\u304c\u5c0e\u5165\u300d\u3055\u308c\u3066\u3044\u308b\u304b\u3089\u3067\u3059\uff08<a href=\"http:\/\/www.soumu.go.jp\/main_sosiki\/joho_tsusin\/d_syohi\/pdf\/m_mail_pamphlet.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u300c\u7279\u5b9a\u96fb\u5b50\u30e1\u30fc\u30eb\u306e \u9001\u4fe1\u306e\u9069\u6b63\u5316\u7b49\u306b\u95a2\u3059\u308b \u6cd5\u5f8b\u306e\u30dd\u30a4\u30f3\u30c8\u300d<\/a>\uff1a\u7dcf\u52d9\u7701\u30002018\u5e747\u6708\uff09\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u306e\u72b6\u614b\u306e\u628a\u63e1\u3068\u5229\u7528\u306e\u53ef\u5426\u306e\u78ba\u8a8d\u304c\u3001CRM\u5c0e\u5165\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30b9\u30bf\u30fc\u30c8\u5730\u70b9\u3067\u3059\u3002<\/p>\n<h3><b>\u2462<\/b><b>\u73fe\u72b6\u306e\u9867\u5ba2\u306e\u52d5\u5411\u3092\u628a\u63e1\u3057\u3088\u3046<\/b><\/h3>\n<p>\u5177\u4f53\u7684\u306b\u5c0e\u5165\u306e\u691c\u8a0e\u3092\u9032\u3081\u308b\u969b\u306b\u3001\u300e\u3046\u3061\u306e\u4f1a\u793e\u306b\u8fd1\u3044\u4e8b\u4f8b\u3063\u3066\u3042\u308a\u307e\u3059\u304b\uff1f\u300f\u3068\u3088\u304f\u805e\u304b\u308c\u307e\u3059\u3002\u78ba\u304b\u306b\u540c\u696d\u7a2e\u306e\u6210\u529f\u4e8b\u4f8b\u306f\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u306d\u3002\u305d\u308c\u3092\u6d3b\u304b\u3057\u3001\u8cb4\u793e\u306e\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u65b9\u6cd5\u3092\u898b\u3064\u3051\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u8cb4\u793e\u306e\u9867\u5ba2\u306b\u5408\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u306b\u306f\u3001<b>\u73fe\u6642\u70b9\u3067\u306e\u9867\u5ba2\u306e\u7279\u6027\u3092\u77e5\u308b<\/b>\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4fdd\u6709\u3057\u3066\u3044\u308b\u9867\u5ba2\u60c5\u5831\u304b\u3089\u9867\u5ba2\u306e\u50be\u5411\u3084\u884c\u52d5\u3092\u6570\u5024\u5316\u3057\u3001\u73fe\u72b6\u5206\u6790\u3092\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u6642\u671f\u3054\u3068\u306b\u58f2\u4e0a\u306e\u5dee\u306f\u3042\u308b\u306e\u304b\uff1f\u3088\u304f\u8cfc\u5165\u3055\u308c\u3066\u3044\u308b\u5546\u54c1\u306e\u7279\u5fb4\u306f\u4f55\u304b\uff1f\u306a\u3069\u5b9f\u969b\u306b\u30c7\u30fc\u30bf\u304b\u3089\u8aad\u307f\u53d6\u308c\u308b\u7d50\u679c\u3092\u3082\u3068\u306b\u4eee\u8aac\u3092\u7acb\u3066\u3001\u9867\u5ba2\u306b\u9069\u3057\u305f\u65bd\u7b56\u3092\u4f01\u753b\u3057\u307e\u3059\u3002\u4f01\u753b\u304c\u6c7a\u307e\u308c\u3070\u304a\u306e\u305a\u3068\u30b7\u30b9\u30c6\u30e0\u306b\u5fc5\u8981\u306a\u8981\u4ef6\u3082\u898b\u3048\u3066\u304d\u307e\u3059\u3002\u5206\u6790\u7d50\u679c\u306b\u3088\u3063\u3066\u306f\u3001\u5f53\u521d\u8a2d\u5b9a\u3057\u305f\u76ee\u6a19\u306e\u4fee\u6b63\u3082\u5fc5\u8981\u3068\u306a\u308b\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><b>\u2463\u3000CRM\u5c0e\u5165\u306e\u4f53\u5236\u3092\u6574\u3048\u3088\u3046<\/b><\/h3>\n<p>CRM\u30b7\u30b9\u30c6\u30e0\u306f\u5c0e\u5165\u3059\u308b\u3060\u3051\u3067\u696d\u7e3e\u304c\u4e0a\u304c\u308b\u300c\u9b54\u6cd5\u306e\u7bb1\u300d\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u5c0e\u5165\u5f8c\u3082\u5229\u7528\u3092\u7d99\u7d9a\u3057\u306a\u304c\u3089\u65e5\u3005\u306e\u55b6\u696d\u6d3b\u52d5\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u58f2\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002\u7acb\u3061\u4e0a\u3052\u6642\u70b9\u304b\u3089PDCA\u304c\u56de\u305b\u308b\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u7406\u60f3\u3067\u3059\u304c\u3001\u305d\u3046\u3082\u884c\u304b\u306a\u3044\u5834\u5408\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u305d\u3046\u3044\u3063\u305f\u5834\u5408\u306f\u3001\u7279\u5b9a\u306e\u30c7\u30fc\u30bf\u306e\u9650\u5b9a\u3055\u308c\u305f\u9867\u5ba2\u304b\u3089\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u306a\u3069\u3001\u307e\u305a\u306f\u5c0f\u3055\u304fPDCA\u3092\u56de\u3059\u3053\u3068\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002<br \/>\n\u6210\u679c\u3092\u4e0a\u3052\u306a\u304c\u3089\u672c\u683c\u7684\u306a\u793e\u5185\u4f53\u5236\u306e\u69cb\u7bc9\u3092\u9032\u3081\u3066\u3044\u304f\u3053\u3068\u3082\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>CRM\u306e\u30d7\u30ed\u306e\u624b\u3082\u501f\u308a\u3066\u307f\u3088\u3046<\/h4>\n<p>\u3053\u308c\u307e\u3067\u8aad\u3093\u3067\u3044\u305f\u3060\u3044\u305f\u4e2d\u3067\u3082\u300c\u81ea\u5206\u305f\u3061\u3067CRM\u5c0e\u5165\u3092\u6210\u529f\u3078\u3068\u5c0e\u304f\u306e\u306f\u96e3\u3057\u3044\u306e\u3067\u306f\uff1f\u300d\u3068\u611f\u3058\u3066\u3044\u308b\u65b9\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u3093\u306a\u3068\u304d\u306f\u3001\u30d7\u30ed\u306b\u4f9d\u983c\u3059\u308b\u306e\u3082\u4e00\u3064\u306e\u65b9\u6cd5\u3067\u3059\u3002<br \/>\n\u4e0a\u8a18\u306e4\u30b9\u30c6\u30c3\u30d7\u3092\u9032\u3081\u308b\u306b\u306f\u62c5\u5f53\u8005\u306e\u52b4\u529b\u3082\u304b\u304b\u308a\u307e\u3059\u3057\u3001\u5c02\u9580\u77e5\u8b58\u304c\u5fc5\u8981\u306a\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6574\u7406\u3084\u5206\u6790\u3001\u4f01\u753b\u7acb\u6848\u306a\u3069\u6e96\u5099\u6bb5\u968e\u3060\u3051\u3067\u306a\u304f\u3001\u65bd\u7b56\u5b9f\u884c\u5f8c\u306e\u632f\u308a\u8fd4\u308a\u304b\u3089\u6b21\u306e\u4f01\u753b\u307e\u3067\u3001\u9577\u671f\u7684\u306aCRM\u6d3b\u52d5\u3092\u652f\u63f4\u3057\u3066\u304f\u308c\u308b\u30d7\u30ed\u306e\u624b\u52a9\u3051\u304c\u6210\u529f\u306e\u30ab\u30ae\u3068\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_10\/index.do?code=points_of_approval\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14888 size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/blogbnr_points_of_approval.png\" alt=\"&quot;\u4e0a\u53f8\u3082\u7d0d\u5f97&quot;\u306e\u793e\u5185\u7a1f\u8b70\u306e\u9032\u3081\u65b95\u3064\u306e\u30dd\u30a4\u30f3\u30c8\" width=\"750\" height=\"140\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/blogbnr_points_of_approval.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/blogbnr_points_of_approval-230x43.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<h2>CRM\u5c0e\u5165\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb<\/h2>\n<p>\u5b9f\u969b\u306bCRM\u306e\u5c0e\u5165\u306b\u6210\u529f\u3057\u3001\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u304a\u5ba2\u69d8\u306e\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/>\n\u305d\u308c\u305e\u308c\u306e\u4e8b\u4f8b\u3092\u4e0a\u8a18\u3067\u89e3\u8aac\u3057\u305f4\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\uff08\u2461\u306b\u3064\u3044\u3066\u306f\u4f01\u696d\u5185\u90e8\u306b\u95a2\u308f\u308b\u60c5\u5831\u306e\u305f\u3081\u5272\u611b\uff09<\/p>\n<h3>\u30d2\u30e9\u30ad\u682a\u5f0f\u4f1a\u793e\u69d8<\/h3>\n<p>\u3010\u76ee\u7684\u306e\u8a2d\u5b9a\u304b\u3089\u73fe\u72b6\u628a\u63e1\u307e\u3067\u3001\u7740\u5b9f\u306bPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u3011<\/p>\n<p>1000\u5186\u4ee5\u4e0b\u306e\u30b9\u30cb\u30fc\u30ab\u30fc\u306a\u3069\u3001\u9a5a\u304d\u306e\u4f4e\u4fa1\u683c\u5546\u54c1\u3067\u5e45\u5e83\u3044\u5e74\u4ee3\u304b\u3089\u652f\u6301\u3092\u5f97\u3066\u3044\u308b\u300c\u9774\u306e\u30d2\u30e9\u30ad\u300d\u3002<br \/>\n\u30d2\u30e9\u30ad\u3067\u306fCRM\u306e\u5c0e\u5165\u306b\u6210\u529f\u3057\u3001\u30e1\u30fc\u30eb\u7d4c\u7531\u306e\u58f2\u4e0a\u304c\u6628\u5bfe\u6bd42\u500d\u306b\u306a\u308b\u3068\u3044\u3046\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<h4>\u2460 \u00a0 \u5c0e\u5165\u306e\u76ee\u7684<\/h4>\n<p>\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u30ea\u30d4\u30fc\u30c8\u3092\u5897\u3084\u3059\u305f\u3081\u5c0e\u5165\u3092\u6c7a\u5b9a\u3002\u5143\u3005\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306f\u30ab\u30bf\u30ed\u30b0\u7d4c\u7531\u306e\u6ce8\u6587\u304c\u30e1\u30a4\u30f3\u3067\u3001EC\u30b5\u30a4\u30c8\u7d4c\u7531\u3067\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3082\u62e1\u5927\u3057\u305f\u3044\u3068\u8003\u3048\u305f\u3053\u3068\u304c\u304d\u3063\u304b\u3051\u3067\u3059\u3002<\/p>\n<h4>\u2462 \u00a0 \u9867\u5ba2\u52d5\u5411\u306e\u628a\u63e1<\/h4>\n<p>\u8cfc\u8cb7\u5206\u6790\u3092\u5b9f\u65bd\u3057\u3001\u8cfc\u5165\u5f8c2\u9031\u9593\u4ee5\u5185\u306b\u518d\u8cfc\u5165\u3059\u308b\u65b9\u304c\u591a\u3044\u3068\u3044\u3046\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u305d\u3053\u304b\u3089\u3001\u521d\u56de\u306e\u8cfc\u5165\u306e\u76ee\u7684\u304c\u300c\u304a\u8a66\u3057\u300d\u3060\u3068\u3044\u3046\u4eee\u8aac\u3092\u7acb\u3066\u307e\u3057\u305f\u3002<\/p>\n<h4>\u2463 \u00a0 \u904b\u7528\u4f53\u5236\u306e\u6574\u5099<\/h4>\n<p>\u5206\u6790\u306e\u7d50\u679c\u3001\u521d\u56de\u8cfc\u5165\u5c64\u306e\u30ea\u30d4\u30fc\u30c8\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u77e5\u308a\u3001\u518d\u8cfc\u5165\u3078\u3064\u306a\u304c\u308b\u30e1\u30fc\u30eb\u3092\u9001\u308b\u305f\u3081\u300cOne to One\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u300d\u3092\u958b\u59cb\u3002\u00a0<br \/>\n\u3053\u306e\u65bd\u7b56\u306e\u305f\u3081\u306b\u5fc5\u8981\u4e0d\u53ef\u6b20\u306a\u9867\u5ba2\u60c5\u5831\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u9023\u643a\u306b\u3064\u3044\u3066\u306f\u3001\u793e\u5185\u30b7\u30b9\u30c6\u30e0\u90e8\u9580\u306e\u7406\u89e3\u3068\u5354\u529b\u304c\u3042\u3063\u3066\u7121\u4e8b\u5b9f\u73fe\u3067\u304d\u307e\u3057\u305f\u3002\u90e8\u9580\u5185\u3067\u306f\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u3068\u5f79\u5272\u5206\u62c5\u306b\u3088\u308a\u3001\u7740\u5b9f\u306aPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u305b\u308b\u4f53\u5236\u3092\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3059\u3002\u300c\u540c\u3058\u6642\u9593\u3092\u304b\u3051\u3066\u3001\u3088\u308a\u5927\u304d\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u3082\u305f\u3089\u3059\u65bd\u7b56\u306f\u4f55\u304b\u300d\u3068\u3044\u3046\u5171\u901a\u306e\u8a8d\u8b58\u3092\u30e1\u30f3\u30d0\u30fc\u304c\u6301\u3064\u3053\u3068\u3067\u3088\u308a\u5927\u304d\u306a\u53ce\u76ca\u306b\u7e4b\u304c\u308bCRM\u65bd\u7b56\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u672c\u4e8b\u4f8b\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089\u3088\u308a\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.synergy-marketing.co.jp\/showcase\/hiraki\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u4e8b\u4f8b\u3011One to One\u65bd\u7b56\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30e1\u30fc\u30eb\u6539\u5584\u3067\u3001\u6628\u5bfe\u6bd42\u500d\u306e\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u30c1\u30e3\u30cd\u30eb\u306b\u6210\u9577\u300c\u9774\u306e\u30d2\u30e9\u30ad\u300d\u304c\u53d6\u308a\u7d44\u3093\u3060CRM\u65bd\u7b56\u3068\u7740\u5b9f\u306aPDCA\u30b5\u30a4\u30af\u30eb<\/a><\/p>\n<p>\u3010\u95a2\u9023\u8a18\u4e8b\u3011<a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/crm_industry_ec\" target=\"_blank\" rel=\"noopener\">EC\u3084\u901a\u8ca9\u306bCRM\u304c\u5fc5\u8981\u306a\u7406\u7531\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u3084\u30b7\u30b9\u30c6\u30e0\u306e\u9078\u3073\u65b9\u3092\u89e3\u8aac<\/a><\/p>\n<h3>\u682a\u5f0f\u4f1a\u793e\u30aa\u30fc\u30eb\u30b3\u30cd\u30af\u30c8\u69d8<\/h3>\n<p>\u3010CRM\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u958b\u59cb\u304b\u3089\u534a\u5e74\u3067CRM\u8ab2\u3078\u3000\u30d7\u30ed\u3068\u4e00\u7dd2\u306b\u59cb\u3081\u308bCRM\u3011<\/p>\n<p>\u30b9\u30de\u30db\u30fb\u683c\u5b89SIM\u306e\u901a\u8ca9\u30b5\u30a4\u30c8\u300c\u30e2\u30d0\u30ec\u30b3\u300d\u3092\u904b\u55b6\u3059\u308b\u682a\u5f0f\u4f1a\u793e\u30aa\u30fc\u30eb\u30b3\u30cd\u30af\u30c8\u3002<br \/>\n\u30aa\u30fc\u30eb\u30b3\u30cd\u30af\u30c8\u306f\u5c0f\u3055\u304f\u3001\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306bPDCA\u3092\u56de\u3057\u7d9a\u3051\u3001\u6d3b\u52d5\u958b\u59cb\u304b\u3089\u534a\u5e74\u3067CRM\u8ab2\u3092\u7acb\u3061\u4e0a\u3052\u308b\u307e\u3067\u306e\u6210\u679c\u3092\u3042\u3052\u307e\u3057\u305f\u3002<\/p>\n<h4>\u2460 \u00a0 \u5c0e\u5165\u306e\u76ee\u7684<\/h4>\n<p>2\u5e74\u534a\u524d\u306b\u7acb\u3061\u4e0a\u3052\u305f\u300c\u30e2\u30d0\u30ec\u30b3\u300d\u306b\u3064\u3044\u3066\u30ea\u30d4\u30fc\u30bf\u30fc\u58f2\u4e0a\u306e\u505c\u6ede\u306b\u6c17\u3065\u304d\u3001CRM\u306e\u5c0e\u5165\u3092\u6c7a\u3081\u307e\u3057\u305f\u3002<\/p>\n<h4>\u2462 \u00a0 \u9867\u5ba2\u52d5\u5411\u306e\u628a\u63e1<\/h4>\n<p>\u300c\u6e80\u8db3\u5ea6\u3068\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u76f8\u95a2\u6027\u300d\u3092\u5c0e\u304f\u306b\u3042\u305f\u308a\u3001\u9867\u5ba2\u306f\u3069\u3053\u306b\u6e80\u8db3\u3057\u305f\u3089\u3082\u30461\u5ea6\u30b5\u30a4\u30c8\u306b\u6765\u3066\u304f\u308c\u308b\u306e\u304b\u3001\u3092\u63a2\u308b\u305f\u3081CS\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/p>\n<h4>\u2463 \u00a0 \u904b\u7528\u4f53\u5236\u306e\u6574\u5099<\/h4>\n<p>CS\u8abf\u67fb\u306e\u7d50\u679c\u5206\u6790\u3067\u306f3\u304b\u6708\u3067\u4eba\u624b\u30fb\u30ce\u30a6\u30cf\u30a6\u3068\u3082\u306b\u9650\u754c\u3092\u611f\u3058\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u63a2\u3057\u307e\u3059\u3002\u300c\u793e\u5185\u3067\u81ea\u8d70\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u300d\u304c\u76ee\u6a19\u306e\u305f\u3081\u3001\u62c5\u5f53\u8005\u304c\u624b\u3092\u52d5\u304b\u3057\u30d7\u30ed\u304c\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u3059\u308b\u6d41\u308c\u3067\u9032\u3081\u307e\u3057\u305f\u3002\u5c0f\u3055\u304f\u3001\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306bPDCA\u3092\u56de\u3059\u3053\u3068\u3067\u5f90\u3005\u306b\u5b9f\u7e3e\u3092\u4e0a\u3052\u3001CRM\u6d3b\u52d5\u958b\u59cb\u304b\u3089\u534a\u5e74\u5f8c\u306b\u306f\u793e\u5185\u306bCRM\u8ab2\u3092\u7acb\u3061\u4e0a\u3052\u308b\u307e\u3067\u306b\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u672c\u4e8b\u4f8b\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089\u3088\u308a\u3054\u89a7\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.synergy-marketing.co.jp\/showcase\/all-connect\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u4e8b\u4f8b\u3011\u6c42\u3081\u3066\u3044\u305f\u306e\u306f\u30b9\u30d4\u30fc\u30c9\u611f\u3092\u3082\u3063\u3066\u4e26\u8d70\u3057\u3066\u304f\u308c\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3002CRM\u3092\u81ea\u8d70\u5316\u3059\u308b\u305f\u3081\u306e\u7d44\u7e54\u4f5c\u308a<\/a><\/p>\n<h2><b>\u307e\u3068\u3081<\/b><\/h2>\n<p>\u696d\u7a2e\u5f62\u614b\u306b\u95a2\u308f\u3089\u305a\u3001\u69d8\u3005\u306a\u4f01\u696d\u304c\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u3078\u5411\u3051\u305fCRM\u6d3b\u52d5\u306e\u305f\u3081\u306b\u73fe\u5728\u3082CRM\u306e\u5c0e\u5165\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6210\u529f\u4e8b\u4f8b\u3067\u3082\u53d6\u308a\u4e0a\u3052\u305f\u3088\u3046\u306b\u3001\u9867\u5ba2\u3068\u306e\u9069\u5207\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u4e00\u3064\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u9032\u3081\u65b9\u3082\u793e\u5185\u306e\u90e8\u7f72\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3088\u3063\u3066\u5fc5\u8981\u3068\u3055\u308c\u308b\u8981\u7d20\u304c\u9055\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u5c0e\u5165\u6210\u529f\u306e\u30ab\u30ae\u3092\u63e1\u308b\u306e\u306f\u30014\u3064\u306e\u660e\u78ba\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002\u307e\u305a\u306fCRM\u5c0e\u5165\u306e\u76ee\u7684\u306e\u660e\u78ba\u5316\u3068\u73fe\u72b6\u628a\u63e1\u304b\u3089\u59cb\u3081\u3066\u307f\u307e\u305b\u3093\u304b\uff1f<\/p>\n<p>\u6700\u5f8c\u306b\u3001\u3053\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u3044\u305f\u3060\u3044\u305f\u65b9\u5411\u3051\u306b\u3010CRM\u306e\u4e8b\u4f8b\u96c6\u3011\u3092\u7528\u610f\u3057\u307e\u3057\u305f\u3002\u57fa\u672c\u3092\u62bc\u3055\u3048\u3066\u6210\u679c\u3092\u51fa\u3057\u305f\u3001\u8eab\u8fd1\u306a\u4f01\u696d5\u793e\u306e\u4e8b\u4f8b\u3092\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002\u305c\u3072\u5408\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_11\/index.do?code=synergy_standard_usecase\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12921\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/bnr_synergy_standard_usecase.jpg\" alt=\"\u57fa\u672c\u3092\u62bc\u3055\u3048\u3066\u6210\u679c\u3092\u51fa\u3057\u305fCRM\u4e8b\u4f8b\u96c6\" width=\"945\" height=\"180\" 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