{"id":12792,"date":"2025-02-20T10:08:09","date_gmt":"2025-02-20T01:08:09","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=12792"},"modified":"2025-02-20T10:12:11","modified_gmt":"2025-02-20T01:12:11","slug":"what_is_crm_analysis","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_crm_analysis","title":{"rendered":"CRM\u5206\u6790\u3068\u306f\uff1f\u91cd\u8981\u6027\u3084\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3001\u5b9f\u65bd\u306e\u30dd\u30a4\u30f3\u30c8\u3001\u5206\u6790\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/490_mainvisual.png\" alt=\"CRM\u5206\u6790\u3068\u306f\uff1f\u91cd\u8981\u6027\u3084\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3001\u5b9f\u65bd\u306e\u30dd\u30a4\u30f3\u30c8\u3001\u5206\u6790\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u8a73\u3057\u304f\u89e3\u8aac\" width=\"750\" height=\"456\" \/><\/p>\n<p>CRM\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u306e\u9867\u5ba2\u60c5\u5831\u3092\u5e45\u5e83\u3044\u89d2\u5ea6\u304b\u3089\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u300c\u57fa\u672c\u306e\u5c5e\u6027\u60c5\u5831\uff08\u4f4f\u6240\u3084\u6027\u5225\u306a\u3069\uff09\u300d\u300c\u30b5\u30a4\u30c8\u4e0a\u306e\u884c\u52d5\u5c65\u6b74\u300d\u300c\u5b9f\u5e97\u8217\u3078\u306e\u6765\u5e97\u56de\u6570\u300d\u3068\u3044\u3063\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u5177\u4f53\u7684\u306a\u30cb\u30fc\u30ba\u3084\u60a9\u307f\u306a\u3069\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9867\u5ba2\u306b\u97ff\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>CRM\u5206\u6790\u306e\u624b\u6cd5\u306b\u306f\u3001\u81ea\u793e\u306e\u58f2\u4e0a\u3092\u5e45\u5e83\u3044\u89b3\u70b9\u3067\u5206\u6790\u3059\u308b\u300c\u58f2\u4e0a\u5206\u6790\u300d\u3084\u3001\u9867\u5ba2\u304c\u751f\u6daf\u3067\u3082\u305f\u3089\u3059\u5229\u76ca\u7dcf\u984d\u3092\u7b97\u51fa\u3059\u308b\u300cLTV\u5206\u6790\u300d\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002\u624b\u6cd5\u3054\u3068\u3067\u300c\u3069\u306e\u89b3\u70b9\u3067\u5206\u6790\u3059\u308b\u306e\u304b\uff1f\u300d\u300c\u4f55\u3092\u6c42\u3081\u3089\u308c\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u70b9\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u76ee\u7684\u3092\u8e0f\u307e\u3048\u3001\u6700\u9069\u306a\u5206\u6790\u65b9\u6cd5\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001CRM\u5206\u6790\u306e\u6982\u8981\u3084\u91cd\u8981\u6027\u3001\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3001\u5b9f\u65bd\u306e\u30dd\u30a4\u30f3\u30c8\u3001\u5206\u6790\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<div class=\"inner-cta\">\n<div class=\"inner-cta-content\">\n<div class=\"inner-cta-content-img\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/wp\/wp-content\/uploads\/thumb_download_all_data-utilization.png\" alt=\"\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u304c\u308f\u304b\u308b\u8cc7\u6599\u3092\u30bb\u30c3\u30c8\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\uff01\" width=\"200\" height=\"150\" \/><\/p>\n<\/div>\n<div class=\"inner-cta-content-text\">\n<h4>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u304c\u308f\u304b\u308b\u8cc7\u6599\u3092\u30bb\u30c3\u30c8\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\uff01<\/h4>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306e\u8003\u3048\u65b9\u3084\u4e8b\u4f8b\u3092\u5b66\u3079\u308b\u8cc7\u6599\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<p class=\"inner-cta-content-btn\"><a id=\"ct-blog-innnercta-01\" class=\"btn btn-red btn-block\" href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_10\/index.do?code=download_all_data-utilization\" target=\"_blank\" rel=\"noopener\">\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>CRM\u5206\u6790\u3068\u306f\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/490_image01.png\" alt=\"CRM\u5206\u6790\u3068\u306f\uff1f\" width=\"750\" height=\"456\" \/><\/p>\n<p>\u305d\u3082\u305d\u3082\u300c<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/crm\/\" target=\"_blank\" rel=\"noopener\">CRM<\/a>\u300d\u3068\u306f\u3001\u9867\u5ba2\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3067\u9577\u671f\u7684\u306a\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3068\u3044\u3046\u8003\u3048\u65b9\u306e\u3053\u3068\u3067\u3059\u3002\u30b5\u30fc\u30d3\u30b9\u3084\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u3078\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u6b21\u7b2c\u306b\u30d5\u30a1\u30f3\u5316\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u6700\u7d42\u7684\u306a\u81ea\u793e\u306e\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306b\u6d3b\u7528\u3059\u308b\u3082\u306e\u304c\u300cCRM\u5206\u6790\u300d\u3067\u3059\u3002CRM\u5206\u6790\u3067\u306f\u3001\u81ea\u793e\u306e\u9867\u5ba2\u60c5\u5831\u3092\u5e45\u5e83\u3044\u89d2\u5ea6\u304b\u3089\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30cb\u30fc\u30ba\u3084\u8cfc\u8cb7\u884c\u52d5\u306a\u3069\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u9867\u5ba2\u304c\u6c42\u3081\u308b\u5185\u5bb9\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u97ff\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u8a2d\u8a08\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001CRM\u5206\u6790\u3067\u300c\u30e1\u30a4\u30f3\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304b\u3089\u306e\u58f2\u4e0a\u304c\u597d\u8abf\u306a\u6642\u671f\u300d\u3092\u660e\u78ba\u5316\u3059\u308c\u3070\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u7d5e\u3063\u305f\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u4ed6\u306b\u3082\u3001\u4f8b\u3048\u3070\u300c\u4f11\u7720\u9867\u5ba2\u3092\u6398\u308a\u8d77\u3053\u3059\u6226\u7565\u300d\u300c\u65b0\u898f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u53d6\u308a\u8fbc\u3080\u305f\u3081\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u300d\u306a\u3069\u3082\u7acb\u6848\u30fb\u5b9f\u884c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u5206\u6790\u624b\u6cd5\u306f<a href=\"#lnk01\">\u300c\u6700\u521d\u306b\u62bc\u3055\u3048\u308b\u3079\u304d\uff01CRM\u5206\u6790\u306e\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u30923\u3064\u7d39\u4ecb\u300d<\/a><a href=\"#lnk02\">\u300c\u4e0a\u8a18\u4ee5\u5916\u306b\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304dCRM\u5206\u6790\u306e\u624b\u6cd5\u30927\u3064\u7d39\u4ecb\u300d<\/a>\u306e\u7ae0\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>CRM\u5206\u6790\u306f\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3066LTV\u3092\u6539\u5584\u300d\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\uff01<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/490_image02.png\" alt=\"CRM\u5206\u6790\u306f\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3066LTV\u3092\u6539\u5584\u300d\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\uff01\" width=\"750\" height=\"456\" \/><\/p>\n<p>CRM\u5206\u6790\u3067\u306f\u3001\uff08\u5f8c\u8ff0\u3059\u308b\uff09\u9867\u5ba2\u5206\u6790\u3084\u58f2\u4e0a\u5206\u6790\u3001RFM\u5206\u6790\u306a\u3069\u306e\u624b\u6cd5\u3092\u6d3b\u7528\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u89d2\u5ea6\u304b\u3089\u9867\u5ba2\u60c5\u5831\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u5206\u6790\u3067\u304d\u308b\u60c5\u5831\u306b\u306f\u5e45\u5e83\u3044\u7a2e\u985e\u304c\u3042\u308a\u3001\u4e00\u90e8\u306e\u4f8b\u3068\u3057\u3066\u4ee5\u4e0b\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u57fa\u672c\u306e\u5c5e\u6027\u60c5\u5831\uff08\u4f4f\u6240\u3084\u6027\u5225\u306a\u3069\uff09<\/li>\n<li>\u30b5\u30a4\u30c8\u4e0a\u306e\u884c\u52d5\u5c65\u6b74<\/li>\n<li>\u5b9f\u5e97\u8217\u3078\u306e\u6765\u5e97\u56de\u6570<\/li>\n<li>\u7d2f\u8a08\u306e\u8cfc\u5165\u91d1\u984d<\/li>\n<li>\u983b\u7e41\u306b\u8cfc\u5165\u3059\u308b\u5546\u54c1<\/li>\n<li>\u6765\u5ba2\u6570\u304c\u5897\u3048\u308b\u6642\u671f<\/li>\n<\/ul>\n<p>\u5e45\u5e83\u3044\u89d2\u5ea6\u304b\u3089\u60c5\u5831\u3092\u5206\u6790\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30cb\u30fc\u30ba\u3084\u60a9\u307f\u3001\u4fa1\u5024\u89b3\u306a\u3069\u3092\u628a\u63e1\u3067\u304d\u308c\u3070\u3001\u9867\u5ba2\u306e\u72b6\u614b\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u56de\u6570\u3092\u5206\u6790\u3057\u305f\u7d50\u679c\u3001\u300c\u77ed\u671f\u9593\u306b\u9ad8\u983b\u5ea6\u3067\u8a2a\u554f\u3057\u3066\u3044\u308b\u300d\u3068\u308f\u304b\u308c\u3070\u3001\u8208\u5473\u5ea6\u5408\u3044\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3067\u304d\u308b\u305f\u3081\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3092\u8868\u793a\u3059\u308c\u3070\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u76f4\u8fd1\u306e\u6765\u5e97\u56de\u6570\u3092\u5206\u6790\u3057\u3066\u300c3\u304b\u6708\u9593\u3067\u660e\u3089\u304b\u306b\u8a2a\u554f\u56de\u6570\u304c\u6e1b\u3063\u3066\u3044\u308b\u300d\u3068\u308f\u304b\u308c\u3070\u3001\u9867\u5ba2\u3078\u8fd1\u6cc1\u306e\u304a\u4f3a\u3044LINE\u3092\u914d\u4fe1\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u9867\u5ba2\u306b\u30de\u30c3\u30c1\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u884c\u3067\u304d\u308c\u3070\u3001\u9867\u5ba2\u304b\u3089\u300c\u3053\u306e\u4f01\u696d\u306f\u81ea\u5206\u306b\u76ee\u3092\u5411\u3051\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u5370\u8c61\u3092\u62b1\u3044\u3066\u3082\u3089\u3048\u307e\u3059\u3002<\/p>\n<p>\u3068\u304f\u306b\u7af6\u5408\u304c\u591a\u3044\u696d\u754c\u306e\u5834\u5408\u3001\u9867\u5ba2\u3082\u300c\u7d50\u5c40\u3069\u306e\u5546\u54c1\u304c\u4e00\u756a\u3088\u3044\u306e\u304b\uff1f\u300d\u3068\u5224\u65ad\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u3002\u305d\u3046\u3057\u305f\u4e2d\u3067\u300c\u9867\u5ba2\u500b\u4eba\u306b\u3057\u3063\u304b\u308a\u76ee\u3092\u5411\u3051\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u4f1d\u308f\u308c\u3070\u3001\u7af6\u5408\u3068\u306e\u5927\u304d\u306a\u5dee\u5225\u5316\u8981\u7d20\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u30cb\u30fc\u30ba\u306b\u30de\u30c3\u30c1\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u597d\u5370\u8c61\u3092\u4e0e\u3048\u3089\u308c\u308c\u3070\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u9ad8\u307e\u308a\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u30ea\u30d4\u30fc\u30c8\u3057\u3066\u3082\u3089\u3044\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u3044\u305a\u308c\u30d5\u30a1\u30f3\u5316\u3057\u3066\u9577\u671f\u7684\u306b\u5229\u7528\u3057\u7d9a\u3051\u3066\u3082\u3089\u3048\u308c\u3070\u3001\u6700\u7d42\u7684\u306a\u4f01\u696d\u306eLTV\u306f\u5411\u4e0a\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"lnk01\">\u6700\u521d\u306b\u62bc\u3055\u3048\u308b\u3079\u304d\uff01CRM\u5206\u6790\u306e\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u30923\u3064\u7d39\u4ecb<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/490_image03.png\" alt=\"\u6700\u521d\u306b\u62bc\u3055\u3048\u308b\u3079\u304d\uff01CRM\u5206\u6790\u306e\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u30923\u3064\u7d39\u4ecb\" width=\"750\" height=\"456\" \/><\/p>\n<p>CRM\u5206\u6790\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u307e\u305a\u306f\u300c\u624b\u5143\u306b\u30c7\u30fc\u30bf\u306f\u3042\u308b\u304c\u4f55\u3082\u624b\u3092\u3064\u3051\u3066\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u4eba\u306b\u30aa\u30b9\u30b9\u30e1\u306e\u5206\u6790\u624b\u6cd5\u30923\u3064\u3001\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u9867\u5ba2\u5206\u6790<\/li>\n<li>\u58f2\u4e0a\u5206\u6790<\/li>\n<li>RFM\u5206\u6790<\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u306e3\u3064\u306fCRM\u5206\u6790\u306b\u304a\u3051\u308b\u57fa\u672c\u3067\u3059\u3002\u3053\u306e3\u3064\u306e\u624b\u6cd5\u3092\u8a66\u3057\u305f\u5f8c\u306b\u3001\u5f8c\u8ff0\u3059\u308b\u30c7\u30b7\u30eb\u5206\u6790\u3084\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306a\u3069\u3092\u6d3b\u7528\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>3\u3064\u306e\u5206\u6790\u306b\u3064\u3044\u3066\u3001\u30b5\u30f3\u30d7\u30eb\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u300c\u8003\u3048\u3089\u308c\u308b\u65bd\u7b56\u306e\u4e00\u4f8b\u300d\u3092\u307e\u3068\u3081\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u4e0a\u8a18\u306f\u3042\u304f\u307e\u3067\u3082\u4e00\u4f8b\u3067\u3059\u3002\u5f8c\u8ff0\u306e\u300c\u3010\u4e0a\u8a18\u4ee5\u5916\u306e\u300c\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u5c0e\u304d\u51fa\u3057\u305f\u89b3\u70b9\u300d\u306e\u4e00\u4f8b\u3011\u300d\u3067\u8a18\u8f09\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u76ee\u7684\u3084\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3088\u3063\u3066\u3001\u5206\u6790\u7d50\u679c\u3084\u884c\u3046\u3079\u304d\u65bd\u7b56\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n<p>CRM\u5206\u6790\u3067\u4e00\u756a\u5927\u5207\u306a\u3053\u3068\u306f\u3001\u300c\u9867\u5ba2\u60c5\u5831\u3092\u591a\u89d2\u7684\u306a\u8ef8\u3067\u62bd\u51fa\u3057\u6570\u5b57\u3092\u6bd4\u8f03\u3057\u305f\u3046\u3048\u3067\u73fe\u72b6\u3084\u554f\u984c\u70b9\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u300d\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u7279\u5b9a\u306e\u898b\u65b9\u306b\u56fa\u57f7\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u5e74\u4ee3\u30fb\u6027\u5225\u30fb\u6642\u671f\u30fb\u8cfc\u5165\u5c65\u6b74\u30fb\u5730\u57df\u30fb\u8cfc\u5165\u56de\u6570\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u89d2\u5ea6\u304b\u3089\u3042\u3089\u3086\u308b\u53ef\u80fd\u6027\u3092\u63a2\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u9867\u5ba2\u5206\u6790<\/h3>\n<p>\u9867\u5ba2\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306e\u9867\u5ba2\u5c64\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u884c\u3046\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u60c5\u5831\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5e45\u5e83\u3044\u9805\u76ee\u306e\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u57fa\u672c\u60c5\u5831\uff08\u6027\u5225\u30fb\u5e74\u9f62\u5c64\u30fb\u5c45\u4f4f\u5730\u306a\u3069\uff09<\/li>\n<li>\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d<\/li>\n<li>\u6765\u5e97\u983b\u5ea6<\/li>\n<li>\u8cfc\u5165\u983b\u5ea6<\/li>\n<li>\u8cfc\u5165\u65e5<\/li>\n<li>\u8cfc\u5165\u56de\u6570<\/li>\n<li>\u8cfc\u5165\u5c65\u6b74<\/li>\n<\/ul>\n<p>\u3053\u3046\u3057\u305f\u9867\u5ba2\u60c5\u5831\u3092\u5206\u6790\u3057\u3001\u300c\u30e1\u30a4\u30f3\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u7279\u5fb4\u300d\u300c\u6f5c\u5728\u30cb\u30fc\u30ba\u300d\u306a\u3069\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3084\u30d5\u30a9\u30ed\u30fc\u65bd\u7b56\u306e\u8a2d\u8a08\u306b\u5f79\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n<h4>\u9867\u5ba2\u5206\u6790\u306e\u5b9f\u65bd\u30a4\u30e1\u30fc\u30b8<\/h4>\n<p>\u305d\u308c\u3067\u306f\u5f0a\u793e\u304c\u4f5c\u6210\u3057\u305f\u30b5\u30f3\u30d7\u30eb\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u5206\u6790\u306e\u5b9f\u65bd\u30a4\u30e1\u30fc\u30b8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u4ee5\u4e0b\u306e\u753b\u50cf\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p class=\"mt-30 mb-30\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/490_image04.png\" alt=\"\u5546\u54c1\u8cfc\u5165\u3057\u305f\u3053\u3068\u306e\u3042\u308b\u4f1a\u54e1\u306e\u5e74\u4ee3\u3001\u6027\u5225\" width=\"750\" height=\"393\" \/><\/p>\n<p class=\"mb-0\">\u3010\u753b\u50cf\u300c\u5546\u54c1\u8cfc\u5165\u3057\u305f\u3053\u3068\u306e\u3042\u308b\u4f1a\u54e1\u306e\u5e74\u4ee3\u3001\u6027\u5225\u300d\u304b\u3089\u8aad\u307f\u53d6\u308c\u308b\u3053\u3068\u3011<\/p>\n<ul>\n<li>\u2460\u304b\u3089\u308f\u304b\u308b\u3088\u3046\u306b\u300140\u301c60\u4ee3\u3092\u4e2d\u5fc3\u306b\u5546\u54c1\u304c\u8cfc\u5165\u3055\u308c\u3066\u3044\u308b<\/li>\n<li>\u2461\u304b\u3089\u308f\u304b\u308b\u3088\u3046\u306b\u300140\uff5e60\u4ee3\u3067\u306f\u5973\u6027\u3088\u308a\u7537\u6027\u306e\u8cfc\u5165\u8005\u6570\u304c\u591a\u3044<\/li>\n<li>\u5168\u4f53\u306b\u5bfe\u3057\u3066\u2461\u306e\u6bd4\u7387\u304c\u4e00\u756a\u4f4e\u3044\u3053\u3068\u304b\u3089\u3001\u300c60\u4ee3\u5973\u6027\u306e\u8cfc\u5165\u8005\u6570\u304c\u6700\u3082\u5c11\u306a\u3044\u300d\u3068\u308f\u304b\u308b<\/li>\n<\/ul>\n<p>\u3010\u753b\u50cf\u306e\u8aad\u307f\u53d6\u308a\u7d50\u679c\u304b\u3089\u8003\u3048\u3089\u308c\u308b\u5185\u5bb9\u306e\u4e00\u4f8b\u3011<br \/>\n40\u301c60\u4ee3\u307e\u3067\u306e\u7537\u6027\u8cfc\u5165\u8005\u6570\u306f\u3001\u4ed6\u306e\u5e74\u4ee3\u3068\u6bd4\u3079\u5927\u304d\u306a\u5dee\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u5973\u6027\u306f60\u4ee3\u306e\u8cfc\u5165\u8005\u6570\u304c\u5c11\u306a\u3044\u305f\u3081\u3001\u300c60\u4ee3\u5973\u6027\u306b\u5411\u3051\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u300d\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u8cfc\u5165\u8005\u6570\u3092\u5927\u304d\u304f\u4f38\u3070\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>50\u4ee3\u306860\u4ee3\u3067\u306f\u3001\u57fa\u672c\u7684\u306b\u7d50\u5a5a\u3084\u51fa\u7523\u3068\u3044\u3063\u305f\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u6025\u6fc0\u306a\u5909\u5316\u306f\u8d77\u3053\u308a\u306b\u304f\u3044\u306f\u305a\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u300150\u4ee3\u5973\u6027\u306e\u6d88\u8cbb\u884c\u52d5\u3092\u5206\u6790\u3057\u306a\u304c\u3089\u300160\u4ee3\u5973\u6027\u306b\u97ff\u304f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a2\u3059\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3010\u4e0a\u8a18\u4ee5\u5916\u306e\u300c\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u5c0e\u304d\u51fa\u3057\u305f\u89b3\u70b9\u300d\u306e\u4e00\u4f8b\u3011<br \/>\n\u300c60\u4ee3\u5973\u6027\u306e\u8cfc\u5165\u8005\u6570\u304c\u6700\u3082\u5c11\u306a\u3044\u300d\u305f\u3081\u3001\u305d\u3082\u305d\u3082\u5546\u54c1\u81ea\u4f53\u304c60\u4ee3\u5411\u3051\u3067\u306f\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u306e\u5834\u5408\u306f\u3001\u7121\u7406\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u5916\u3067\u3042\u308b60\u4ee3\u5973\u6027\u3078\u30a2\u30d7\u30ed\u30fc\u30c1\u305b\u305a\u3001\u5225\u306e\u5e74\u9f62\u5c64\u306e\u8cfc\u5165\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u6b21\u306b\u4ee5\u4e0b\u306e\u753b\u50cf\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p class=\"mt-30 mb-30\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/490_image05.png\" alt=\"\u9867\u5ba2\u5206\u6790 \u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u3053\u3068\u306e\u3042\u308b\u4f1a\u54e1\u306e\u5c45\u4f4f\u5730\uff08\u8cfc\u5165\u8005\u306e\u90fd\u9053\u5e9c\u770c\uff09\" width=\"750\" height=\"391\" \/><\/p>\n<p class=\"mb-0\">\u3010\u753b\u50cf\u300c\u9867\u5ba2\u5206\u6790 \u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u3053\u3068\u306e\u3042\u308b\u4f1a\u54e1\u306e\u5c45\u4f4f\u5730\uff08\u8cfc\u5165\u8005\u306e\u90fd\u9053\u5e9c\u770c\uff09\u300d\u304b\u3089\u8aad\u307f\u53d6\u308c\u308b\u3053\u3068\u3011<\/p>\n<ul>\n<li>\u4f1a\u54e1\u5272\u5408\u3068\u4eba\u53e3\u7d71\u8a08\u6bd4\u7387\u306e\u5dee\u3092\u898b\u3066\u308f\u304b\u308b\u3088\u3046\u306b\u3001\u2460\u306e\u6771\u4eac\u3068\u798f\u5ca1\u306e\u8cfc\u5165\u8005\u6570\u304c\u591a\u3044<\/li>\n<li>\u2461\u306e\u5317\u6d77\u9053\u3068\u611b\u77e5\u306f\u3001\u4eba\u53e3\u7d71\u8a08\u6bd4\u7387\u3068\u306e\u5dee\u304c\u5927\u304d\u304f\u8a8d\u77e5\u5ea6\u304c\u4f4e\u3044\u3053\u3068\u304c\u308f\u304b\u308b<\/li>\n<li>\u2462\u306e\u5927\u962a\u3084\u5175\u5eab\u306a\u3069\u306e\u8fd1\u757f\u30a8\u30ea\u30a2\u3067\u3082\u3001\u5317\u6d77\u9053\u3084\u611b\u77e5\u307b\u3069\u3067\u306f\u306a\u3044\u304c\u4eba\u53e3\u7d71\u8a08\u6bd4\u7387\u5dee\u304c\u5927\u304d\u3044<\/li>\n<\/ul>\n<p>\u3010\u753b\u50cf\u306e\u8aad\u307f\u53d6\u308a\u7d50\u679c\u304b\u3089\u8003\u3048\u3089\u308c\u308b\u5185\u5bb9\u306e\u4e00\u4f8b\u3011<br \/>\n\u5927\u962a\u3084\u5175\u5eab\u306a\u3069\u306e\u8fd1\u757f\u30a8\u30ea\u30a2\u306f\u3001\u4eba\u53e3\u7d71\u8a08\u6bd4\u7387\u3068\u306e\u5dee\u304c\u5927\u304d\u3044\u305f\u3081\u300c\u8fd1\u757f\u30a8\u30ea\u30a2\u306e\u8a8d\u77e5\u5ea6\u3092\u4e0a\u3052\u308b\u3053\u3068\u3067\u8cfc\u5165\u8005\u306e\u5897\u52a0\u304c\u72d9\u3048\u308b\u300d\u3068\u3044\u3046\u4eee\u8aac\u3092\u7acb\u3066\u3089\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u8fd1\u757f\u30a8\u30ea\u30a2\u306b\u5411\u3051\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u65bd\u7b56\u306e\u691c\u8a0e\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u5317\u6d77\u9053\u3084\u611b\u77e5\u3082\u4eba\u53e3\u7d71\u5236\u6bd4\u7387\u3068\u306e\u5dee\u306f\u5927\u304d\u3044\u3067\u3059\u304c\u3001\u307e\u305a\u306f\u73fe\u72b6\u306e\u4f1a\u54e1\u5272\u5408\u304c\u591a\u3044\u8fd1\u757f\u30a8\u30ea\u30a2\u304b\u3089\u65bd\u7b56\u306b\u53d6\u308a\u7d44\u3080\u3079\u304d\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3010\u4e0a\u8a18\u4ee5\u5916\u306e\u300c\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u5c0e\u304d\u51fa\u3057\u305f\u89b3\u70b9\u300d\u306e\u4e00\u4f8b\u3011<br \/>\n\u4f1a\u54e1\u5272\u5408\u306f\u3001\u78ba\u304b\u306b\u8fd1\u757f\u30a8\u30ea\u30a2\u304c\u591a\u3044\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5168\u4f53\u306b\u5bfe\u3057\u3066\u300c\u8cfc\u5165\u56de\u6570\u304c\u591a\u3044\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u4f1a\u54e1\u6570\u300d\u304c\u5c11\u306a\u3044\u5834\u5408\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3082\u601d\u3046\u3088\u3046\u306a\u52b9\u679c\u306f\u5f97\u3089\u308c\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u306e\u5834\u5408\u306f\u3001\u4f1a\u54e1\u5272\u5408\u304c\u5c11\u306a\u304f\u3066\u3082\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u4f1a\u54e1\u6570\u304c\u591a\u3044\u5730\u57df\u300d\u306b\u7d5e\u3063\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u9867\u5ba2\u5206\u6790\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u3082\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"box\">\n<div class=\"row\">\n<div class=\"col-md-3 col-sm-4 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/point_of_customer_analysis\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/384_eyecatch.png\" alt=\"\u9867\u5ba2\u5206\u6790\u306e3\u3064\u306e\u76ee\u7684\u3068\u30dd\u30a4\u30f3\u30c8\u3068\u306f\uff1f4\u3064\u306e\u5206\u6790\u624b\u6cd5\u3092\u89e3\u8aac\" \/><\/a><\/div>\n<div class=\"col-md-9 col-sm-8 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/point_of_customer_analysis\" target=\"_blank\" rel=\"noopener\"><strong>\u9867\u5ba2\u5206\u6790\u306e3\u3064\u306e\u76ee\u7684\u3068\u30dd\u30a4\u30f3\u30c8\u3068\u306f\uff1f4\u3064\u306e\u5206\u6790\u624b\u6cd5\u3092\u89e3\u8aac<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<h3>\u58f2\u4e0a\u5206\u6790<\/h3>\n<p>\u58f2\u4e0a\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u306e\u58f2\u4e0a\u3092\u5e45\u5e83\u3044\u89b3\u70b9\u3067\u5206\u6790\u3057\u3001\u8ab2\u984c\u3084\u50be\u5411\u3092\u628a\u63e1\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u58f2\u4e0a\u5206\u6790\u3067\u7528\u3044\u308b\u6307\u6a19\u306b\u306f\u3001\u4f8b\u3048\u3070\u4ee5\u4e0b\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u6bce\u6708\u306e\u58f2\u4e0a<\/li>\n<li>\u8cfc\u5165\u8005\u6570<\/li>\n<li>\u4f1a\u54e1 or \u975e\u4f1a\u54e1\u306b\u3088\u308b\u9055\u3044<\/li>\n<li>\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u5225<\/li>\n<li>\u55b6\u696d\u62c5\u5f53\u8005\u5225<\/li>\n<li>\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u5225<\/li>\n<li>\u5e97\u8217\u5225<\/li>\n<li>\u5730\u57df\u5225<\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u3092\u57fa\u6e96\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8ab2\u984c\u306e\u89e3\u6c7a\u7b56\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306a\u3069\u306e\u691c\u8a0e\u6642\u306b\u5f79\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u3069\u3053\u3092\u6539\u5584\u3059\u308c\u3070\u52b9\u7387\u7684\u306b\u58f2\u4e0a\u3092\u30a2\u30c3\u30d7\u3067\u304d\u308b\u304b\uff1f<\/li>\n<li>\u3069\u306e\u6642\u671f\u306b\u3069\u3093\u306a\u5546\u54c1\u304c\u58f2\u308c\u3084\u3059\u3044\u306e\u304b\uff1f<\/li>\n<li>\u76ee\u6a19\u9054\u6210\u307e\u3067\u306b\u4f55\u3092\u3069\u308c\u304f\u3089\u3044\u6539\u5584\u3059\u308c\u3070\u3088\u3044\u306e\u304b\uff1f<\/li>\n<\/ul>\n<h4>\u58f2\u4e0a\u5206\u6790\u306e\u5b9f\u65bd\u30a4\u30e1\u30fc\u30b8<\/h4>\n<p>\u305d\u308c\u3067\u306f\u5f0a\u793e\u304c\u4f5c\u6210\u3057\u305f\u30b5\u30f3\u30d7\u30eb\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u58f2\u4e0a\u5206\u6790\u306e\u5b9f\u65bd\u30a4\u30e1\u30fc\u30b8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u4ee5\u4e0b\u306e\u753b\u50cf\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p class=\"mt-30 mb-30\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/490_image06.png\" alt=\"\u200b\u200b\u8cfc\u8cb7\u4eba\u6570\u306e\u4f1a\u54e1\u975e\u4f1a\u54e1\u6bd4\u7387\u3068\u6708\u3054\u3068\u306e\u8cfc\u5165\u91d1\u984d\" width=\"750\" height=\"332\" \/><\/p>\n<p class=\"mb-0\">\u3010\u753b\u50cf\u300c\u200b\u200b\u8cfc\u8cb7\u4eba\u6570\u306e\u4f1a\u54e1\u975e\u4f1a\u54e1\u6bd4\u7387\u3068\u6708\u3054\u3068\u306e\u8cfc\u5165\u91d1\u984d\u300d\u304b\u3089\u8aad\u307f\u53d6\u308c\u308b\u3053\u3068\u3011<\/p>\n<ul>\n<li>\u2460\u304b\u3089\u306f\u300c\u6bce\u5e74\u6885\u96e8\u304b\u3089\u590f\u306b\u304b\u3051\u3066\u300d\u3001\u6b21\u3044\u3067\u2461\u304b\u3089\u306f\u300c3\u6708\u524d\u5f8c\u300d\u306e\u58f2\u4e0a\u304c\u9ad8\u3044\u3068\u308f\u304b\u308b<\/li>\n<li>2017\u5e74\u306f\u2462\u306e\u3088\u3046\u306b\u3001\u4ed6\u306e\u5e74\u5ea6\u306b\u6bd4\u3079\u30661\u6708\u306e\u58f2\u4e0a\u304c\u5927\u304d\u304f\u4f38\u3073\u3066\u3044\u308b<\/li>\n<li>\u5168\u4f53\u306e\u50be\u5411\u3068\u3057\u3066\u3001\u5e74\u3005\u4f1a\u54e1\u306e\u8cfc\u5165\u8005\u6570\u304c\u6e1b\u308a\u975e\u4f1a\u54e1\u306e\u8cfc\u5165\u8005\u304c\u5897\u3048\u3066\u3044\u308b<\/li>\n<\/ul>\n<p>\u3010\u753b\u50cf\u306e\u8aad\u307f\u53d6\u308a\u7d50\u679c\u304b\u3089\u8003\u3048\u3089\u308c\u308b\u5185\u5bb9\u306e\u4e00\u4f8b\u3011<br \/>\n\u5e74\u3005\u4f1a\u54e1\u306e\u8cfc\u5165\u8005\u6570\u304c\u6e1b\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u4f1a\u54e1\u306b\u5bfe\u3057\u300c\u6b21\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u4fc3\u3059\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u300d\u3092\u884c\u3046\u3079\u304d\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u975e\u4f1a\u54e1\u306e\u4f1a\u54e1\u5316\u3092\u4fc3\u3059\u305f\u3081\u306b\u300c\u4f1a\u54e1\u767b\u9332\u65b9\u6cd5\u300d\u300c\u4f1a\u54e1\u7279\u5178\u300d\u306a\u3069\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3053\u3068\u3082\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u58f2\u4e0a\u306f\u300c\u6885\u96e8\u304b\u3089\u590f\u300d\u300c3\u6708\u300d\u306e\u5e742\u56de\u3001\u4f38\u3073\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30d4\u30fc\u30af\u6642\u306e\u58f2\u4e0a\u3092\u3055\u3089\u306b\u4f38\u3070\u3059\u305f\u3081\u306e\u6226\u7565\u3082\u8a2d\u8a08\u3057\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u6885\u96e8\u304b\u3089\u590f\u3067\u3042\u308c\u3070\u300c\u796d\u308a\u30fb\u6d77\u30fb\u30d7\u30fc\u30eb\u306a\u3069\u306e\u30a4\u30d9\u30f3\u30c8\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u300d\u30013\u6708\u3067\u3042\u308c\u3070\u300c\u65b0\u751f\u6d3b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u3057\u3066\u6253\u3061\u51fa\u3059\u300d\u3068\u3044\u3063\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u3010\u4e0a\u8a18\u4ee5\u5916\u306e\u300c\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u5c0e\u304d\u51fa\u3057\u305f\u89b3\u70b9\u300d\u306e\u4e00\u4f8b\u3011<br \/>\n\u4e0a\u8a18\u306e\u30c7\u30fc\u30bf\u3067\u306f\u30012017\u5e74\u306e1\u6708\u3060\u3051\u58f2\u4e0a\u304c\u4f38\u3073\u3066\u3044\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u5358\u306a\u308b\u5076\u7136\u306b\u3088\u3063\u3066\u58f2\u4e0a\u304c\u4f38\u3073\u305f\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u58f2\u4e0a\u304c\u30a2\u30c3\u30d7\u3057\u305f\u3053\u3068\u306f\u4e8b\u5b9f\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u3082\u3046\u5c11\u3057\u58f2\u4e0a\u30a2\u30c3\u30d7\u306e\u8981\u56e0\u3092\u8abf\u67fb\u3057\u518d\u73fe\u6027\u306e\u3042\u308b\u50be\u5411\u304c\u898b\u3064\u304b\u308c\u3070\u3001\u300c\u6885\u96e8\u304b\u3089\u590f\u300d\u300c3\u6708\u300d\u306b\u52a0\u3048\u65b0\u305f\u306a\u58f2\u4e0a\u306e\u5c71\u3092\u4f5c\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305f\u3001\u58f2\u4e0a\u30d4\u30fc\u30af\u3067\u3042\u308b\u300c\u6885\u96e8\u304b\u3089\u590f\u300d\u300c3\u6708\u300d\u81ea\u4f53\u304c\u3001\u3059\u3067\u306b\u65bd\u7b56\u3092\u51fa\u3057\u5c3d\u304f\u3057\u3066\u304a\u308a\u3001\u4eca\u4ee5\u4e0a\u306e\u58f2\u4e0a\u3092\u671b\u3081\u306a\u3044\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u3046\u3057\u305f\u89b3\u70b9\u3067\u3082\u3001\u65b0\u305f\u306a\u58f2\u4e0a\u306e\u5c71\u3092\u4f5c\u308c\u308b\u3088\u3046\u6a21\u7d22\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>RFM\u5206\u6790<\/h3>\n<p>RFM\u5206\u6790\u3068\u306f\u3001\u4ee5\u4e0b3\u3064\u306e\u6307\u6a19\u3067\u9867\u5ba2\u3092\u30e9\u30f3\u30af\u5206\u3051\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<ul>\n<li>Recency\uff1a\u6700\u5f8c\u306b\u6ce8\u6587\u3092\u3057\u305f\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570<\/li>\n<li>Frequency\uff1a\u7d2f\u8a08\u8cfc\u5165\u56de\u6570<\/li>\n<li>Monetary\uff1a\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d<\/li>\n<\/ul>\n<p>RFM\u5206\u6790\u3092\u884c\u3044\u3001\u9867\u5ba2\u3092\u300c\u512a\u826f\u9867\u5ba2\u30fb\u4f11\u7720\u9867\u5ba2\u30fb\u96e2\u53cd\u9867\u5ba2\u300d\u306a\u3069\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u5c64\u306e\u8cfc\u8cb7\u50be\u5411\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u8cfc\u5165\u983b\u5ea6\u3068\u8cfc\u5165\u91d1\u984d\u306f\u9ad8\u3044\u304c\u534a\u5e74\u4ee5\u4e0a\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2\u300d\u304c\u3044\u308b\u3068\u4eee\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u306e\u9867\u5ba2\u306f\u3001\u300c\u8cfc\u8cb7\u529b\u306f\u3042\u308b\u304c\u610f\u56f3\u7684\u306b\u81ea\u793e\u5546\u54c1\u3092\u9078\u629e\u3057\u3066\u3044\u306a\u3044\u300d\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u80cc\u666f\u304b\u3089\u300c\u7af6\u5408\u5546\u54c1\u306b\u6d41\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u305f\u3081\u7af6\u5408\u5206\u6790\u304c\u5fc5\u8981\u3060\u300d\u3068\u5224\u65ad\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h4>RFM\u5206\u6790\u306e\u5b9f\u65bd\u30a4\u30e1\u30fc\u30b8<\/h4>\n<p>\u305d\u308c\u3067\u306f\u5f0a\u793e\u304c\u4f5c\u6210\u3057\u305f\u30b5\u30f3\u30d7\u30eb\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001RFM\u5206\u6790\u306e\u5b9f\u65bd\u30a4\u30e1\u30fc\u30b8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u4ee5\u4e0b\u306e\u753b\u50cf\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p class=\"mt-30\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/490_image07.png\" alt=\"\u200b\u200b\u4f1a\u54e1\u306eR\uff08\u76f4\u8fd1\u8cfc\u5165\uff09\u00d7F\uff08\u8cfc\u5165\u56de\u6570\uff09\u306e\u6570\u5206\u5e03\" width=\"750\" height=\"417\" \/><\/p>\n<p class=\"mb-30\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/490_image08.png\" alt=\"\u200b\u200b\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u3053\u3068\u306e\u3042\u308b\u4f1a\u54e1\u306e\uff11\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u5408\u8a08\u8cfc\u5165\u91d1\u984d\uff08\u6700\u5927\uff15\u5e74\u9593\u306b\u304a\u3051\u308b\uff09\uff0f\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u3053\u3068\u306e\u3042\u308b\u4f1a\u54e1\u306e\uff11\u56de\u3042\u305f\u308a\u306e\u5e73\u5747\u8cfc\u5165\u91d1\u984d\" width=\"750\" height=\"384\" \/><\/p>\n<p class=\"mb-0\">\u3010\u753b\u50cf\u300c\u200b\u200b\u4f1a\u54e1\u306eR\uff08\u76f4\u8fd1\u8cfc\u5165\uff09\u00d7F\uff08\u8cfc\u5165\u56de\u6570\uff09\u306e\u6570\u5206\u5e03\u300d\u304b\u3089\u8aad\u307f\u53d6\u308c\u308b\u3053\u3068\u3011<br \/>\n\u30fb\u2460\u304b\u3089\u308f\u304b\u308b\u3088\u3046\u306b\u3001\u4f11\u7720\u9867\u5ba2\u306e\u5272\u5408\u304c69.1%\u3068\u5927\u304d\u3044<br \/>\n\u30fb\u2461\u304b\u3089\u308f\u304b\u308b\u3088\u3046\u306b\u3001\u8cfc\u5165\u56de\u6570\u304c1\uff5e2\u56de\u76ee\u306e\u9867\u5ba2\u306f\u30011\u56de\u3042\u305f\u308a\u306e\u5e73\u5747\u8cfc\u5165\u91d1\u984d\u304c\u9ad8\u3044\u50be\u5411\u306b\u3042\u308b<\/p>\n<p>\u3010\u753b\u50cf\u306e\u8aad\u307f\u53d6\u308a\u7d50\u679c\u304b\u3089\u8003\u3048\u3089\u308c\u308b\u5185\u5bb9\u3011<br \/>\n\u4f11\u7720\u9867\u5ba2\u306e\u5272\u5408\u304c\u9ad8\u3044\u305f\u3081\u3001\u7d99\u7d9a\u8cfc\u5165\u3092\u4fc3\u3059\u65bd\u7b56\u306e\u5b9f\u65bd\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u8cfc\u5165\u5546\u54c1\u306e\u6d3b\u7528\u6cd5\u3092\u30e1\u30eb\u30de\u30ac\u3067\u914d\u4fe1\u3059\u308b\u300d\u300c\u671f\u9593\u9650\u5b9a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u884c\u3046\u300d\u306a\u3069\u306e\u65bd\u7b56\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u8cfc\u5165\u56de\u6570\u304c\u5897\u3048\u308b\u3054\u3068\u306b\u30011\u56de\u306e\u8cfc\u5165\u5358\u4fa1\u306f\u6e1b\u5c11\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u300c\u3053\u306e\u5546\u54c1\u3082\u30aa\u30b9\u30b9\u30e1\uff01\u300d\u3068\u3044\u3063\u305f\u5f62\u3067\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u72d9\u3044\u3001\u8cfc\u5165\u5358\u4fa1\u3092\u4e0a\u3052\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u30cb\u30fc\u30ba\u306b\u30de\u30c3\u30c1\u3059\u308b\u5546\u54c1\u3092\u63d0\u6848\u3057\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u308c\u3070\u3001\u7d50\u679c\u7684\u306b\u4f11\u7720\u9867\u5ba2\u306e\u6e1b\u5c11\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u3010\u4e0a\u8a18\u4ee5\u5916\u306e\u300c\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u5c0e\u304d\u51fa\u3057\u305f\u89b3\u70b9\u300d\u306e\u4e00\u4f8b\u3011<br \/>\n\u4f11\u7720\u9867\u5ba2\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u306e\u306f\u3001\u5358\u7d14\u306b\u300c\u5546\u54c1\u304c\u671f\u5f85\u3057\u3066\u3044\u305f\u307b\u3069\u826f\u8cea\u3067\u306f\u306a\u304b\u3063\u305f\u300d\u3068\u3044\u3046\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002\u5546\u54c1\u306b\u9b45\u529b\u304c\u306a\u3051\u308c\u3070\u3001\u30e1\u30eb\u30de\u30ac\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3082\u3001\u306a\u304b\u306a\u304b\u6398\u308a\u8d77\u3053\u3057\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u884c\u3063\u3066\u9867\u5ba2\u306e\u58f0\u3092\u53d6\u308a\u5165\u308c\u3001\u5546\u54c1\u6539\u5584\u3092\u512a\u5148\u3057\u3066\u9032\u3081\u308b\u3053\u3068\u3082\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>RFM\u5206\u6790\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u3082\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"box\">\n<div class=\"row\">\n<div class=\"col-md-3 col-sm-4 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_rfm_analysis\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/406_eyecatch.png\" alt=\"RFM\u5206\u6790\u3068\u306f\uff1f\u76ee\u7684\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u3084\u308a\u65b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" \/><\/a><\/div>\n<div class=\"col-md-9 col-sm-8 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_rfm_analysis\" target=\"_blank\" rel=\"noopener\"><strong>RFM\u5206\u6790\u3068\u306f\uff1f\u76ee\u7684\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u3084\u308a\u65b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<h2><span id=\"lnk02\">\u4e0a\u8a18\u4ee5\u5916\u306b\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304dCRM\u5206\u6790\u306e\u624b\u6cd5\u30927\u3064\u7d39\u4ecb<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/490_image09.png\" alt=\"\u200b\u200b\u8cfc\u8cb7\u4eba\u6570\u306e\u4f1a\u54e1\u975e\u4f1a\u54e1\u6bd4\u7387\u3068\u6708\u3054\u3068\u306e\u8cfc\u5165\u91d1\u984d\" width=\"750\" height=\"456\" \/><\/p>\n<p>\u4e0a\u8a18\u4ee5\u5916\u306b\u3001\u4ee5\u4e0b\u306e\u5206\u6790\u624b\u6cd5\u3082\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>LTV\u5206\u6790<\/li>\n<li>CTB\u5206\u6790<\/li>\n<li>\u30c7\u30b7\u30eb\u5206\u6790<\/li>\n<li>CPM\u5206\u6790<\/li>\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/li>\n<li>\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790<\/li>\n<li>\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/li>\n<\/ul>\n<h3>LTV\u5206\u6790<\/h3>\n<p>\u307e\u305a<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/ltv\/\" target=\"_blank\" rel=\"noopener\">LTV<\/a>\u3068\u306f\u3001\u65e5\u672c\u8a9e\u3067\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3092\u610f\u5473\u3059\u308b\u8a00\u8449\u3067\u3059\u3002\u3072\u3068\u308a\uff081\u793e\uff09\u306e\u9867\u5ba2\u3068\u53d6\u308a\u5f15\u304d\u3092\u306f\u3058\u3081\u3066\u304b\u3089\u3001\u751f\u6daf\u3067\u3069\u308c\u304f\u3089\u3044\u306e\u5229\u76ca\uff08\u4fa1\u5024\uff09\u3092\u3082\u305f\u3089\u3059\u304b\u4e88\u6e2c\u3057\u307e\u3059\u3002<\/p>\n<p>LTV\u306f\u3001\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n<p style=\"border: 1px solid var(--Color-SyGrey); padding: 0.5em 0.75em;\">LTV \uff1d \u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u7c97\u5229\u7387 \u00d7 1\u5e74\u9593\u306e\u8cfc\u5165\u56de\u6570 \u00d7 \u7d99\u7d9a\u5e74\u6570<\/p>\n<p>\u4e0a\u8a18\u306eLTV\u3092\u6c42\u3081\u308b\u624b\u6cd5\u304c\u3001LTV\u5206\u6790\u3067\u3059\u3002\u300cLTV\u306e\u6570\u5024\u304c\u9ad8\u3044\uff1d\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u512a\u826f\u9867\u5ba2\u300d\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u512a\u826f\u9867\u5ba2\u5c64\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u300c\u7d2f\u8a08\u8cfc\u5165\u984d\u304c\u4e00\u5b9a\u4ee5\u4e0a\u306e\u9867\u5ba2\u306b\u7279\u5225\u5272\u5f15\u3092\u5b9f\u65bd\u300d\u300c\u8cfc\u5165\u56de\u6570\u304c\u591a\u3044\u9867\u5ba2\u306b\u5148\u884c\u8ca9\u58f2\u3092\u5b9f\u65bd\u300d\u3068\u3044\u3063\u305f\u7279\u5225\u611f\u3092\u6301\u305f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u512a\u826f\u9867\u5ba2\u306e\u7279\u5fb4\u3092\u63b4\u3093\u3067\u304a\u3051\u3070\u3001\u300c\u512a\u826f\u9867\u5ba2\u306b\u6210\u9577\u3057\u305d\u3046\u306a\u65b0\u898f\u9867\u5ba2\u300d\u300c\u512a\u826f\u9867\u5ba2\u306e\u7279\u5fb4\u306b\u8a72\u5f53\u3059\u308b\u898b\u8fbc\u307f\u9867\u5ba2\u300d\u306a\u3069\u306b\u7d5e\u3063\u305f\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u8a2d\u8a08\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u65bd\u7b56\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"box\">\n<div class=\"row\">\n<div class=\"col-md-3 col-sm-4 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/ltv_improvement\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/455_eyecatch.png\" alt=\"LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3068\u306f\uff1f\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3084\u6210\u529f\u4e8b\u4f8b\u306a\u3069\u3092\u89e3\u8aac\" \/><\/a><\/div>\n<div class=\"col-md-9 col-sm-8 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/ltv_improvement\" target=\"_blank\" rel=\"noopener\"><strong>LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3068\u306f\uff1f\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3084\u6210\u529f\u4e8b\u4f8b\u306a\u3069\u3092\u89e3\u8aac<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<h3>CTB\u5206\u6790<\/h3>\n<p>CTB\u5206\u6790\u3068\u306f\u3001\u4ee5\u4e0b3\u3064\u306e\u8ef8\u3067\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u3057\u3066\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<ul>\n<li>Category\uff1a\u30ab\u30c6\u30b4\u30ea<br \/>\n\u4f8b\uff09\u30ec\u30c7\u30a3\u30fc\u30b9\u3084\u30e1\u30f3\u30ba\u3001\u751f\u6d3b\u3001\u98df\u54c1\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3001\u30a4\u30f3\u30c6\u30ea\u30a2\u306a\u3069<\/li>\n<li>Taste\uff1a\u30c6\u30a4\u30b9\u30c8<br \/>\n\u4f8b\uff09\u8272\u3084\u6a21\u69d8\u3001\u5f62\u3001\u98a8\u5408\u3044\u3001\u30b5\u30a4\u30ba\u306a\u3069<\/li>\n<li>Brand\uff1a\u30d6\u30e9\u30f3\u30c9<br \/>\n\u4f8b\uff09\u4f01\u696d\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3001\u63a1\u7528\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u306a\u3069<\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u306e\u8ef8\u3092\u5206\u6790\u3057\u9867\u5ba2\u304c\u597d\u3080\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u50be\u5411\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u306e\u5546\u54c1\u304c\u4eba\u6c17\u306a\u306e\u3067\u30d7\u30c3\u30b7\u30e5\u3057\u3088\u3046\u300d\u300c\u4ed6\u306e\u5546\u54c1\u3092\u25ef\u25ef\u306e\u30c6\u30a4\u30b9\u30c8\u306b\u306a\u308b\u3088\u3046\u6539\u5584\u3057\u3088\u3046\u300d\u306a\u3069\u3001\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30c7\u30b7\u30eb\u5206\u6790<\/h3>\n<p><a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/decyl-analysis\/\" target=\"_blank\" rel=\"noopener\">\u30c7\u30b7\u30eb\u5206\u6790<\/a>\u3068\u306f\u3001\u300c\u8cfc\u5165\u91d1\u984d\u304c\u9ad8\u3044\u9806\u306b\u4e26\u3079\u308b\u219210\u7b49\u5206\u3067\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u300d\u3068\u3044\u3046\u6d41\u308c\u3067\u3001\u9867\u5ba2\u309210\u6bb5\u968e\u306b\u30e9\u30f3\u30af\u5206\u3051\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u30e9\u30f3\u30af\u5206\u3051\u3092\u884c\u3044\u3001\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306e\u8cfc\u5165\u6bd4\u7387\u3084\u8cfc\u5165\u91d1\u984d\u3001\u58f2\u4e0a\u69cb\u6210\u6bd4\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u9867\u5ba2\u5c64\u3092\u898b\u3064\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u58f2\u4e0a\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u30b0\u30eb\u30fc\u30d7\u306e\u7279\u5fb4\u304c\u308f\u304b\u308c\u3070\u3001\u300c\u58f2\u4e0a\u30c8\u30c3\u30d7\u30b0\u30eb\u30fc\u30d7\u306e\u9867\u5ba2\u5c64\u306b\u7279\u5225\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u3092\u914d\u4fe1\u3059\u308b\u300d\u306a\u3069\u3001\u9867\u5ba2\u306e\u8ca2\u732e\u5ea6\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u3001\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u3067\u58f2\u4e0a\u306b\u6975\u7aef\u306a\u5dee\u304c\u3042\u308c\u3070\u3001\u300c\u30b0\u30eb\u30fc\u30d7A\u306e\u58f2\u4e0a\u304c\u6975\u7aef\u306b\u4f4e\u3044\u539f\u56e0\u3092\u898b\u3064\u3051\u3066\u89e3\u6c7a\u3057\u3088\u3046\u300d\u3068\u3044\u3046\u3088\u3046\u306b\u5224\u65ad\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>CPM\u5206\u6790<\/h3>\n<p>CPM\u5206\u6790\u3068\u306f\u3001\u4ee5\u4e0b3\u3064\u306e\u8ef8\u3067\u9867\u5ba2\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u8cfc\u5165\u56de\u6570<\/li>\n<li>\u8cfc\u5165\u91d1\u984d<\/li>\n<li>\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570<\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u306e\u8ef8\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u306e\u80b2\u6210\u6bb5\u968e\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u300c\u4e00\u5b9a\u4ee5\u4e0a\u306e\u8cfc\u5165\u56de\u6570\u306b\u9054\u3057\u3066\u3044\u308b\u9867\u5ba2\u300d\u306b\u5bfe\u3057\u3066\u306f\u3001\u7279\u5225\u30af\u30fc\u30dd\u30f3\u306e\u914d\u5e03\u3084\u65b0\u5546\u54c1\u306e\u7d39\u4ecb\u3092\u512a\u5148\u7684\u306b\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u4f53\u9a13\u3092\u9ad8\u3081\u3001\u3055\u3089\u306a\u308b\u512a\u826f\u9867\u5ba2\u3078\u80b2\u6210\u3059\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>CPM\u5206\u6790\u306fRFM\u5206\u6790\u3068\u4f3c\u3066\u3044\u307e\u3059\u304c\u3001\u5927\u304d\u304f\u4ee5\u4e0b\u306e\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>CPM\u5206\u6790\uff1a\u300c\u96e2\u8131\u3057\u304b\u3051\u3066\u3044\u308b\u9867\u5ba2\u300d\u306a\u3069\u9577\u671f\u30d5\u30a9\u30ed\u30fc\u304c\u5fc5\u8981\u306a\u9867\u5ba2\u3092\u5206\u6790\u3067\u304d\u308b<\/li>\n<li>RFM\u5206\u6790\uff1a\u300c\u6b21\u56de\u306b\u3059\u3050\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u9867\u5ba2\u300d\u306a\u3069\u77ed\u671f\u30d5\u30a9\u30ed\u30fc\u304c\u5fc5\u8981\u306a\u9867\u5ba2\u3092\u5206\u6790\u3067\u304d\u308b<\/li>\n<\/ul>\n<p>\u5206\u6790\u3067\u304d\u308b\u9867\u5ba2\u306e\u7a2e\u985e\u304c\u7570\u306a\u308b\u305f\u3081\u3001RFM\u5206\u6790\u3067\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308b\u65bd\u7b56\u3092\u884c\u3044\u3064\u3064\u3001CPM\u5206\u6790\u306b\u3088\u308b\u9577\u671f\u7684\u306a\u9867\u5ba2\u80b2\u6210\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>CPM\u5206\u6790\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"box\">\n<div class=\"row\">\n<div class=\"col-md-3 col-sm-4 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_cpm_analysis\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/413_eyecatch.png\" alt=\"CPM\u5206\u6790\u3068\u306f\uff1fRFM\u5206\u6790\u3068\u306e\u9055\u3044\u3084\u5177\u4f53\u7684\u306a\u9032\u3081\u65b9\u3092\u89e3\u8aac\" \/><\/a><\/div>\n<div class=\"col-md-9 col-sm-8 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_cpm_analysis\" target=\"_blank\" rel=\"noopener\"><strong>CPM\u5206\u6790\u3068\u306f\uff1fRFM\u5206\u6790\u3068\u306e\u9055\u3044\u3084\u5177\u4f53\u7684\u306a\u9032\u3081\u65b9\u3092\u89e3\u8aac<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<h3>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/h3>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5c5e\u6027\u3054\u3068\u3067\u9867\u5ba2\u3092\u5206\u985e\uff08<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/segment\/\" target=\"_blank\" rel=\"noopener\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a>\uff09\u3057\u305f\u3046\u3048\u3067\u3001\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u5206\u985e\u57fa\u6e96\u3068\u3057\u3066\u306f\u3001\u4f8b\u3048\u3070\u4ee5\u4e0b\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5e74\u9f62\u3084\u6027\u5225\u3001\u5bb6\u65cf\u69cb\u6210\u306a\u3069\uff09<\/li>\n<li>\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u4eba\u53e3\u5bc6\u5ea6\u3084\u6c17\u5019\u3001\u751f\u6d3b\u7fd2\u6163\u306a\u3069\uff09<\/li>\n<li>\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u30fc\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069\uff09<\/li>\n<li>\u30d3\u30d8\u30a4\u30d3\u30a2\u30eb\uff08\u8cfc\u8cb7\u30c1\u30e3\u30cd\u30eb\u3084\u8cfc\u5165\u65e5\u6642\u3001\u8cfc\u5165\u5546\u54c1\u306a\u3069\uff09<\/li>\n<\/ul>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3092\u884c\u3044\u3001\u81ea\u793e\u5546\u54c1\u3092\u597d\u3080\u9867\u5ba2\u5c5e\u6027\u3084\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u306a\u308a\u3084\u3059\u3044\u5c64\u306e\u7279\u5fb4\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u7cbe\u5ea6\u306e\u9ad8\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u65bd\u7b56\u3092\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30ea\u30d4\u30fc\u30bf\u30fc\u306f10\u4ee3\u304c\u30e1\u30a4\u30f3\u3067\u3042\u308b\u305f\u3081\u82e5\u8005\u5411\u3051\u306eSNS\u306b\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u3088\u3046<\/li>\n<li>\u7279\u5b9a\u5730\u57df\u306b\u8cfc\u5165\u8005\u304c\u591a\u3044\u306e\u3067\u30b9\u30dd\u30c3\u30c8\u3092\u7d5e\u3063\u3066\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3088\u3046<\/li>\n<li>\u5b50\u6301\u3061\u4e16\u5e2f\u306e\u5229\u7528\u7387\u304c\u9ad8\u3044\u306e\u3067\u3001\u8907\u6570\u4eba\u6570\u4e16\u5e2f\u5411\u3051\u306e\u7279\u5225\u30af\u30fc\u30dd\u30f3\u3092\u914d\u5e03\u3057\u3088\u3046<\/li>\n<\/ul>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u624b\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"box\">\n<div class=\"row\">\n<div class=\"col-md-3 col-sm-4 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_customer_segmentation\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/377_eyecatch.png\" alt=\"\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u624b\u6cd5\u3092\u89e3\u8aac\" \/><\/a><\/div>\n<div class=\"col-md-9 col-sm-8 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_customer_segmentation\" target=\"_blank\" rel=\"noopener\"><strong>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u624b\u6cd5\u3092\u89e3\u8aac<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<h3>\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790<\/h3>\n<p><a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/cluster-analysis\/\" target=\"_blank\" rel=\"noopener\">\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790<\/a>\u3068\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5c5e\u6027\u306e\u8981\u7d20\u304c\u542b\u307e\u308c\u305f\u96c6\u56e3\u306e\u4e2d\u304b\u3089\u3001\u985e\u4f3c\u3057\u305f\u8981\u7d20\u3092\u62bd\u51fa\u3057\u3066\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u4ed6\u306e\u5206\u6790\u624b\u6cd5\u3067\u306f\u3001\u300c\u9867\u5ba2\u306e\u7279\u5fb4\u300d\u3068\u3044\u3063\u305f\u660e\u78ba\u306a\u57fa\u6e96\u3092\u6301\u3063\u3066\u5206\u985e\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u4e00\u65b9\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u3067\u306f\u3001\u5ba2\u89b3\u7684\u306a\u300c\u985e\u4f3c\u6027\u300d\u3092\u57fa\u6e96\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u5927\u91cf\u306e\u60c5\u5831\u3092\u5206\u6790\u3057\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30d1\u30bf\u30fc\u30f3\u3084\u50be\u5411\u3092\u6d17\u3044\u51fa\u3059\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u4e16\u9593\u3067\u306f\u3069\u3093\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u81ea\u793e\u304c\u30a4\u30e1\u30fc\u30b8\u3055\u308c\u3066\u3044\u308b\u306e\u304b\uff1f<\/li>\n<li>\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u306f\uff1f<\/li>\n<li>\u7af6\u5408\u3068\u6bd4\u8f03\u3057\u305f\u969b\u306e\u81ea\u793e\u306e\u5f37\u307f\u306f\uff1f<\/li>\n<\/ul>\n<p>\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u3067\u306f\u3001\u4ee5\u4e0b\u306e2\u7a2e\u985e\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u968e\u5c64\u7684\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\uff1a\u985e\u4f3c\u6027\u304c\u9ad8\u3044\u30c7\u30fc\u30bf\u540c\u58eb\u3092\u307e\u3068\u3081\u3066\u3044\u304d\u5c11\u3057\u305a\u3064\u30af\u30e9\u30b9\u30bf\u30fc\u306e\u6570\u3092\u7d5e\u308b\u65b9\u6cd5<\/li>\n<li>\u975e\u968e\u5c64\u7684\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\uff1a\u4e8b\u524d\u306b\u30af\u30e9\u30b9\u30bf\u30fc\u6570\u3092\u6c7a\u3081\u3066\u304b\u3089\u300c\u985e\u4f3c\u3057\u305f\u8981\u7d20\u3092\u96c6\u3081\u30fb\u9055\u3046\u8981\u7d20\u306f\u96e2\u3059\u300d\u3068\u3044\u3046\u884c\u52d5\u3092\u7e70\u308a\u8fd4\u3057\u3066\u7d5e\u308a\u8fbc\u3080\u65b9\u6cd5<\/li>\n<\/ul>\n<p>\u3069\u3061\u3089\u3082\u6709\u7528\u3067\u3059\u304c\u3001\u968e\u5c64\u7684\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u306f\u8a08\u7b97\u91cf\u304c\u81a8\u5927\u306b\u306a\u308a\u3084\u3059\u3044\u305f\u3081\u3001\u975e\u968e\u5c64\u7684\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<h3>\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/h3>\n<p>\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u3068\u306f\u3001\u5b63\u7bc0\u3084\u6642\u9593\u5e2f\u3001\u66dc\u65e5\u3001\u6708\u306a\u3069\u306e\u300c\u7279\u5b9a\u306e\u30b7\u30fc\u30ba\u30f3\uff08\u671f\u9593\uff09\u300d\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u30b7\u30fc\u30ba\u30f3\u3054\u3068\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u9867\u5ba2\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u7d66\u6599\u65e5\u524d\u5f8c\u306b\u306a\u308b\u3068\u5bb6\u65cf\u9023\u308c\u306e\u6765\u5e97\u304c\u5897\u3048\u308b\u305f\u3081\u671f\u65e5\u3092\u5408\u308f\u305b\u3066\u30bf\u30a4\u30e0\u30bb\u30fc\u30eb\u3092\u5b9f\u65bd\u3059\u308b<\/li>\n<li>\u30b5\u30fc\u30d3\u30b9\u8cfc\u5165\u8005\u6570\u304c\u5897\u3048\u308b8\u6708\u307e\u3067\u306b\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u3066\u9732\u51fa\u3092\u5897\u3084\u3059<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u304cSNS\u3092\u773a\u3081\u308b\u3067\u3042\u308d\u304620\u6642\u9803\u306b\u304a\u5f97\u306a\u30bb\u30fc\u30eb\u60c5\u5831\u3092\u545f\u304f<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u30cb\u30fc\u30ba\u304c\u9ad8\u307e\u308b\u5b63\u7bc0\u3084\u6642\u9593\u5e2f\u306a\u3069\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u3055\u3089\u306b\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2>CRM\u5206\u6790\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/490_image10.png\" alt=\"\u200b\u200bCRM\u5206\u6790\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u30dd\u30a4\u30f3\u30c8\" width=\"750\" height=\"456\" \/><\/p>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306b\u3001CRM\u5206\u6790\u306b\u306f\u591a\u304f\u306e\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u81ea\u793e\u306b\u30de\u30c3\u30c1\u3059\u308b\u624b\u6cd5\u3092\u9078\u3093\u3067\u9069\u5207\u306a\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306b\u3082\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u5206\u6790\u76ee\u7684\u3092\u660e\u78ba\u5316\u3057\u3066\u304a\u304f<\/li>\n<li>\u90e8\u9580\u3054\u3068\u306e\u60c5\u5831\u3092\u6574\u7406\u3057\u3066\u304a\u304f<\/li>\n<li>\u3044\u304f\u3064\u304b\u306e\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u3059\u308b<\/li>\n<li>PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3066\u5206\u6790\u65b9\u6cd5\u3092\u6539\u5584\u3059\u308b<\/li>\n<li>CRM\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3057\u3066\u5206\u6790\u3092\u5b9f\u884c\u3059\u308b<\/li>\n<\/ul>\n<h3>\u5206\u6790\u76ee\u7684\u3092\u660e\u78ba\u5316\u3057\u3066\u304a\u304f<\/h3>\n<p>CRM\u5206\u6790\u306f\u3001\u624b\u6cd5\u3054\u3068\u3067\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u300c\u3069\u3093\u306a\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u30fb\u4f55\u3092\u6c42\u3081\u3089\u308c\u308b\u304b\uff1f\u300d\u3068\u3044\u3046\u70b9\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>RFM\u5206\u6790\uff1a\u300c\u6700\u7d42\u6ce8\u6587\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570\u30fb\u7d2f\u8a08\u8cfc\u5165\u56de\u6570\u30fb\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\u300d\u3092\u3082\u3068\u306b\u512a\u826f\u9867\u5ba2\u306e\u7279\u5fb4\u3092\u628a\u63e1\u3059\u308b<\/li>\n<li>LTV\u5206\u6790\uff1a\u300c\u5c06\u6765\u7684\u306b\u81ea\u793e\u306b\u3082\u305f\u3089\u3059\u3067\u3042\u308d\u3046\u5229\u76ca\u300d\u3092\u3082\u3068\u306b\u9867\u5ba2\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u512a\u5148\u5ea6\u3092\u8a2d\u8a08\u3059\u308b<\/li>\n<li>CTB\u5206\u6790\uff1a\u300c\u30ab\u30c6\u30b4\u30ea\u30fb\u30c6\u30a4\u30b9\u30c8\u30fb\u30d6\u30e9\u30f3\u30c9\u300d\u3092\u3082\u3068\u306b\u9867\u5ba2\u306e\u597d\u307f\u3084\u50be\u5411\u3092\u628a\u63e1\u3059\u308b<\/li>\n<\/ul>\n<p>\u3053\u3046\u3057\u305f\u4e2d\u304b\u3089\u81ea\u793e\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u5206\u6790\u624b\u6cd5\u3092\u9078\u3076\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u81ea\u793e\u306e\u5206\u6790\u76ee\u7684\u3092\u5b9a\u3081\u308b\u3053\u3068\u304c\u5fc5\u9808\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u81ea\u793e\u304c\u512a\u5148\u7684\u306b\u884c\u3046\u3079\u304d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5224\u65ad\u3057\u305f\u3044<\/li>\n<li>\u30e1\u30a4\u30f3\u306e\u9867\u5ba2\u5c64\u3092\u628a\u63e1\u3057\u3066\u58f2\u4e0a\u3078\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u5927\u304d\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u305f\u3044<\/li>\n<li>\u96e2\u8131\u3057\u305d\u3046\u306a\u9867\u5ba2\u3092\u628a\u63e1\u3057\u3066\u9069\u5207\u306a\u30d5\u30a9\u30ed\u30fc\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u305f\u3044<\/li>\n<\/ul>\n<p>\u81ea\u793e\u306e\u76ee\u7684\u306b\u30de\u30c3\u30c1\u3057\u306a\u3044\u5206\u6790\u624b\u6cd5\u3092\u9078\u3093\u3067\u3057\u307e\u3046\u3068\u3001\u624b\u9593\u3068\u30b3\u30b9\u30c8\u3060\u3051\u304c\u304b\u304b\u308a\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u4f4e\u4e0b\u3059\u308b\u305f\u3081\u3001\u8981\u6ce8\u610f\u3067\u3059\u3002<\/p>\n<h3>\u90e8\u9580\u3054\u3068\u306e\u60c5\u5831\u3092\u6574\u7406\u3057\u3066\u304a\u304f<\/h3>\n<p>CRM\u5206\u6790\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5e45\u5e83\u3044\u89b3\u70b9\u306e\u9867\u5ba2\u60c5\u5831\u3092\u6d3b\u7528\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u57fa\u672c\u60c5\u5831\uff08\u6c0f\u540d\u3084\u4f4f\u6240\u3001\u6027\u5225\u3001\u5e74\u4ee3\u306a\u3069\uff09<\/li>\n<li>\u8cfc\u5165\u5c65\u6b74<\/li>\n<li>\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d<\/li>\n<li>\u30af\u30fc\u30dd\u30f3\u306e\u5229\u7528\u56de\u6570<\/li>\n<li>\u6765\u5e97\u56de\u6570<\/li>\n<li>\u30b5\u30a4\u30c8\u4e0a\u306e\u884c\u52d5\u5c65\u6b74<\/li>\n<li>\u554f\u3044\u5408\u308f\u305b\u8a18\u9332<\/li>\n<\/ul>\n<p>\u3053\u3046\u3057\u305f\u60c5\u5831\u306f\u300c\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u2192\u30ab\u30b9\u30bf\u30de\u30fc\u30bb\u30f3\u30bf\u30fc\u300d\u300c\u30b5\u30a4\u30c8\u4e0a\u306e\u884c\u52d5\u5c65\u6b74\u2192EC\u30b5\u30a4\u30c8\u306e\u7ba1\u7406\u90e8\u9580\u300d\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u5834\u6240\u306b\u4fdd\u7ba1\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u90e8\u9580\u3092\u8de8\u3044\u3067\u5fc5\u8981\u306a\u9867\u5ba2\u60c5\u5831\u3092\u4e8b\u524d\u306b\u96c6\u3081\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u60c5\u5831\u3092\u96c6\u3081\u308b\u969b\u306f\u3001\u683c\u7d0d\u30eb\u30fc\u30eb\u3082\u6c7a\u3081\u3066\u304f\u3060\u3055\u3044\u3002\u60c5\u5831\u306e\u683c\u7d0d\u30eb\u30fc\u30eb\u3092\u6c7a\u3081\u306a\u3044\u3068\u3001\u300c\u652f\u5e97\u3054\u3068\u3067\u7ba1\u7406\u60c5\u5831\u304c\u9055\u3046\u305f\u3081\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u304c\u63c3\u308f\u306a\u3044\u300d\u300c\u5168\u89d2\u3068\u534a\u89d2\u304c\u7d71\u4e00\u3055\u308c\u3066\u304a\u3089\u305a\u30c7\u30fc\u30bf\u62bd\u51fa\u6642\u306b\u629c\u3051\u6f0f\u308c\u304c\u767a\u751f\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u4e8b\u614b\u304c\u8d77\u3053\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n<p>\u60c5\u5831\u306b\u629c\u3051\u6f0f\u308c\u304c\u3042\u308b\u307e\u307e\u5206\u6790\u3092\u5b9f\u65bd\u3057\u3066\u3082\u6b63\u78ba\u306a\u7d50\u679c\u3092\u51fa\u3057\u306b\u304f\u304f\u306a\u308b\u305f\u3081\u3001\u5fc5\u305a\u683c\u7d0d\u30eb\u30fc\u30eb\u3082\u5b9a\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u3044\u304f\u3064\u304b\u306e\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u3059\u308b<\/h3>\n<p>CRM\u5206\u6790\u3067\u306f\u5e45\u5e83\u3044\u89d2\u5ea6\u304b\u3089\u9867\u5ba2\u60c5\u5831\u3092\u6271\u3063\u3066\u5206\u6790\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9055\u3046\u8996\u70b9\u3067\u60c5\u5831\u3092\u96c6\u3081\u305f\u624b\u6cd5\u540c\u58eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001CPM\u5206\u6790\u3067\u300c\u96e2\u8131\u3057\u305d\u3046\u306a\u9867\u5ba2\u300d\u3078\u306e\u9577\u671f\u30d5\u30a9\u30ed\u30fc\u65bd\u7b56\u3092\u8a2d\u8a08\u3057\u3064\u3064\u3001RFM\u5206\u6790\u3067\u300c\u6b21\u56de\u3059\u3050\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u9867\u5ba2\u300d\u3078\u306e\u77ed\u671f\u30d5\u30a9\u30ed\u30fc\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u3068\u3044\u3063\u305f\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u3002<\/p>\n<p>\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u5834\u5408\u3082\u3001\u6700\u521d\u306b\u8a2d\u5b9a\u3057\u305f\u81ea\u793e\u306e\u5206\u6790\u76ee\u7684\u3092\u8e0f\u307e\u3048\u300c\u3069\u3093\u306a\u60c5\u5831\u3092\u4f7f\u3063\u3066\u30fb\u4f55\u3092\u6c42\u3081\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u70b9\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3066\u5206\u6790\u65b9\u6cd5\u3092\u6539\u5584\u3059\u308b<\/h3>\n<p>CRM\u5206\u6790\u3092\u884c\u3063\u3066\u65bd\u7b56\u3092\u8003\u3048\u5b9f\u884c\u3057\u3066\u3082\u3001\u4e00\u5ea6\u76ee\u3067\u6539\u5584\u65bd\u7b56\u304c\u6210\u529f\u3059\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u305f\u3073\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u70b9\u3092\u632f\u308a\u8fd4\u308a\u3001\u6539\u5584\u3057\u7d9a\u3051\u308b\u610f\u8b58\u304c\u5fc5\u9808\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u3069\u306e\u3088\u3046\u306a\u90e8\u5206\u304c\u4eee\u8aac\u3068\u9055\u3063\u305f\u306e\u304b\uff1f<\/li>\n<li>\u4eee\u8aac\u3068\u9055\u3063\u305f\u539f\u56e0\u306f\u4f55\u304b\uff1f<\/li>\n<li>\u306a\u305c\u60f3\u5b9a\u4ee5\u4e0a\u306e\u6210\u679c\u304c\u5f97\u3089\u308c\u305f\u306e\u304b\uff1f<\/li>\n<li>\u6b21\u56de\u4ee5\u964d\u306f\u5177\u4f53\u7684\u306b\u4f55\u3092\u6539\u5584\u3057\u3066\u8a66\u3059\u306e\u304b\uff1f<\/li>\n<\/ul>\n<p>\u3053\u3046\u3057\u305fPDCA\u30b5\u30a4\u30af\u30eb\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u5f90\u3005\u306b\u5206\u6790\u306e\u9032\u3081\u65b9\u3084\u65bd\u7b56\u306e\u8cea\u304c\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3055\u308c\u3066\u3044\u304d\u3001\u81ea\u793e\u306e\u76ee\u7684\u306b\u30de\u30c3\u30c1\u3057\u305f\u6210\u679c\u3092\u6b8b\u305b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>CRM\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3057\u3066\u5206\u6790\u3092\u5b9f\u884c\u3059\u308b<\/h3>\n<p>CRM\u5206\u6790\u81ea\u4f53\u306f\u3001\u300c\u65e2\u5b58\u306eEC\u30b7\u30b9\u30c6\u30e0\u306e\u7ba1\u7406\u30c7\u30fc\u30bf\u3092\u96c6\u8a08\u3059\u308b\u300d\u300c\u30a2\u30f3\u30b1\u30fc\u30c8\u30c4\u30fc\u30eb\u3067\u9867\u5ba2\u306e\u58f0\u3092\u96c6\u8a08\u3057\u3066\u5206\u6790\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u65b9\u6cd5\u3067\u3082\u53ef\u80fd\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30c4\u30fc\u30eb\u306e\u5f79\u5272\u304c\u300c\u9867\u5ba2\u60c5\u5831\u306e\u7ba1\u7406\u30e1\u30a4\u30f3\u300d\u3068\u3044\u3046\u5834\u5408\u3001\u5206\u6790\u4f5c\u696d\u304a\u3088\u3073\u30a2\u30d7\u30ed\u30fc\u30c1\u8a2d\u8a08\u306f\u81ea\u793e\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u6d3b\u304b\u3057\u3066\u5b9f\u884c\u3059\u308b\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3068\u306f\u3044\u3048\u3001\u300c\u9867\u5ba2\u60c5\u5831\u306f\u4fdd\u7ba1\u3057\u3066\u3044\u308b\u304c\u5206\u6790\u306f\u3084\u3063\u305f\u3053\u3068\u304c\u306a\u3044\u300d\u3068\u3044\u3046\u5834\u5408\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u304c\u306a\u3044\u305f\u3081\u9069\u5207\u306a\u65bd\u7b56\u306e\u8a2d\u8a08\u307e\u3067\u884c\u3046\u306e\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>CRM\u30b7\u30b9\u30c6\u30e0\u3067\u3042\u308c\u3070\u3001\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u306f\u300c\u30af\u30ed\u30b9\u96c6\u8a08\u3067\u8907\u6570\u9805\u76ee\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u9867\u5ba2\u60c5\u5831\u3092\u5206\u6790\u3059\u308b\u300d\u300c\u5206\u6790\u7d50\u679c\u3092\u30ec\u30dd\u30fc\u30c8\u3067\u51fa\u529b\u3059\u308b\u300d\u306a\u3069\u306e\u6a5f\u80fd\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30b9\u30e0\u30fc\u30ba\u306b\u5206\u6790\u3092\u9032\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u8a2d\u8a08\u307e\u3067\u843d\u3068\u3057\u8fbc\u3081\u308b\u3088\u3046\u306a\u6a5f\u80fd\u3082\u642d\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305f<a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_mailmarketing\" target=\"_blank\" rel=\"noopener\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3092\u5b9f\u65bd\u3067\u304d\u308b\u300c\u30e1\u30fc\u30eb\u914d\u4fe1\u6a5f\u80fd\u300d\u3084\u3001\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9\u306e\u8a73\u7d30\u3092\u5171\u6709\u3067\u304d\u308b\u300c\u554f\u3044\u5408\u308f\u305b\u7ba1\u7406\u6a5f\u80fd\u300d\u306a\u3069\u3067\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u300c\u60c5\u5831\u306e\u7ba1\u7406\u301c\u5206\u6790\u301c\u65bd\u7b56\u306e\u8a2d\u8a08\u300d\u307e\u3067\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u5b9f\u884c\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3042\u308c\u3070\u3001\u3053\u308c\u304b\u3089\u672c\u683c\u7684\u306bCRM\u5206\u6790\u3092\u884c\u3046\u4f01\u696d\u3067\u3082\u5341\u5206\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u300cSynergy!\u300d\u306a\u3089\u67d4\u8edf\u306a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027\u3084\u591a\u5f69\u306a\u6a5f\u80fd\u3067\u9ad8\u5ea6\u306a\u5206\u6790\u304c\u53ef\u80fd\uff01\u5177\u4f53\u7684\u306a\u5c0e\u5165\u4e8b\u4f8b\u3068\u5408\u308f\u305b\u3066\u7d39\u4ecb<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/490_image11.png\" alt=\"\u200b\u200b\u300cSynergy!\u300d\u306a\u3089\u67d4\u8edf\u306a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027\u3084\u591a\u5f69\u306a\u6a5f\u80fd\u3067\u9ad8\u5ea6\u306a\u5206\u6790\u304c\u53ef\u80fd\uff01\u5177\u4f53\u7684\u306a\u5c0e\u5165\u4e8b\u4f8b\u3068\u5408\u308f\u305b\u3066\u7d39\u4ecb\" width=\"750\" height=\"456\" \/><\/p>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u624b\u6cd5\u3092\u67d4\u8edf\u306b\u53d6\u308a\u5165\u308c\u3066\u3001\u52b9\u679c\u7684\u306aCRM\u5206\u6790\u3092\u884c\u3046\u306e\u3067\u3042\u308c\u3070\u3001\u5f0a\u793e\u304c\u63d0\u4f9b\u3059\u308b\u30c4\u30fc\u30eb\u300cSynergy!\u300d\u306e\u6d3b\u7528\u3092\u3054\u691c\u8a0e\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u300cSynergy!\u300d\u306f\u3001\u81ea\u793e\u306e\u76ee\u7684\u3084\u696d\u7a2e\u306b\u5408\u308f\u305b\u3066\u67d4\u8edf\u306b\u7ba1\u7406\u9805\u76ee\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u308bCRM\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u7ba1\u7406\u3057\u305f\u9867\u5ba2\u60c5\u5831\u306f\u3001\u300c\u30af\u30ed\u30b9\u96c6\u8a08\u3067\u8907\u6570\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3059\u308b\u300d\u300c\u767b\u9332\u30d5\u30a9\u30fc\u30e0\u3054\u3068\u3067\u9867\u5ba2\u6570\u306e\u63a8\u79fb\u3092\u89e3\u6790\u3059\u308b\u300d\u306a\u3069\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u884c\u306b\u5fc5\u8981\u306a\u300c\u30e1\u30fc\u30eb\u914d\u4fe1\u6a5f\u80fd\u300d\u3084\u3001\u30b5\u30a4\u30c8\u4e0a\u306e\u884c\u52d5\u5c65\u6b74\u306b\u5fdc\u3058\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u51fa\u3057\u5206\u3051\u308b\u300cWeb\u30d1\u30fc\u30c4\u6a5f\u80fd\u300d\u306a\u3069\u3001\u5b9f\u969b\u306e\u65bd\u7b56\u3078\u843d\u3068\u3057\u8fbc\u3080\u6a5f\u80fd\u3082\u5145\u5b9f\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u306b\u5411\u3051\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u53d6\u308a\u7d44\u3081\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u300cSynergy!\u300d\u3067\u5206\u6790\u3092\u884c\u3044\u6210\u679c\u3092\u51fa\u3057\u305f\u4e8b\u4f8b\u3068\u3057\u3066\u3001\u30a2\u30eb\u30da\u30f3\u30ed\u30fc\u30bc\u682a\u5f0f\u4f1a\u793e\u69d8\u306e\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u540c\u793e\u306f\u3001\u30ca\u30c1\u30e5\u30e9\u30eb\u5316\u7ca7\u54c1\u306e\u88fd\u9020\u30fb\u8ca9\u58f2\u3092\u884c\u3046\u4f01\u696d\u3067\u3059\u3002\u540c\u793e\u306f\u5f93\u6765\u307e\u3067\u3001\u770b\u677f\u30d6\u30e9\u30f3\u30c9\u306e\u30d8\u30a2\u30b1\u30a2\u30d6\u30e9\u30f3\u30c9\u300c\u30e9\u30fb\u30ab\u30b9\u30bf\u300d\u3092\u3001\u767e\u8ca8\u5e97\u3084\u30d0\u30e9\u30a8\u30c6\u30a3\u30b7\u30e7\u30c3\u30d7\u306e\u307f\u3067\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u9867\u5ba2\u500b\u4eba\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u306a\u63d0\u6848\u3092\u884c\u3046\u305f\u3081\u30012008\u5e74\u306b\u76f4\u55b6\u5e97\u3092\u30aa\u30fc\u30d7\u30f3\u3057\u307e\u3059\u3002\u305d\u3053\u304b\u3089\u76f4\u55b6\u5e97\u304c\u5897\u3048\u308b\u4e2d\u3067\u3001\u300cEC\u30b5\u30a4\u30c8\u3067\u3082\u30ab\u30a6\u30f3\u30bb\u30ea\u30f3\u30b0\u306b\u8fd1\u3044\u63a5\u5ba2\u3092\u5b9f\u73fe\u3057\u305f\u3044\u300d\u3068\u8003\u3048\u3001CRM\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u5c0e\u5165\u5f8c\u306f\u307e\u305a\u3001\u540c\u793e\u304c\u6301\u3064\u300c5\u5e74\u5206\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306e\u5206\u6790\u300d\u304b\u3089\u53d6\u308a\u7d44\u307f\u307e\u3059\u3002\u7d041\u304b\u6708\u307b\u3069\u304b\u3051\u3066\u5206\u6790\u3057\u305f\u7d50\u679c\u3001\u5927\u304d\u304f\u4ee5\u4e0b\u306e2\u70b9\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\uff081\uff09\u521d\u56de\u8cfc\u5165\u8005\u30922\u56de\u76ee\u8cfc\u5165\u306b\u5f15\u304d\u4e0a\u3052\u308b\u5fc5\u8981\u6027<br \/>\n\u30e9\u30fb\u30ab\u30b9\u30bf\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u306f\u7d0440\uff05\uff08EC\u30b5\u30a4\u30c8\u306e<a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_f2conversion\" target=\"_blank\" rel=\"noopener\">F2\u8ee2\u63db<\/a>\u7387\u306e\u5e73\u5747\u306f20\uff5e30\uff05\u7a0b\u5ea6\uff09\u3067\u3057\u305f\u3002\u3068\u304f\u306b2\u56de\u76ee\u304b\u30893\u56de\u76ee\u306e\u8cfc\u5165\u7387\u306f80\uff05\u3092\u8d85\u3048\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u300c\u4e00\u5ea6\u30ea\u30d4\u30fc\u30c8\u3055\u308c\u308c\u3070\u305d\u306e\u5f8c\u306f\u81ea\u7136\u3068\u4f7f\u3044\u7d9a\u3051\u3066\u3082\u3089\u3048\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u304c\u5224\u660e\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u300c2\u56de\u76ee\u8cfc\u5165\u3078\u5f15\u304d\u4e0a\u3052\u308b\u91cd\u8981\u6027\u304c\u9ad8\u3044\u300d\u3068\u3044\u3046\u7d50\u8ad6\u306b\u81f3\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\uff082\uff09EC\u30b5\u30a4\u30c8\u4e0a\u3067\u30ea\u30d5\u30a3\u30eb\uff08\u8a70\u3081\u66ff\u3048\u7528\u5546\u54c1\uff09\u3092\u8a34\u6c42\u3059\u308b\u5fc5\u8981\u6027<br \/>\n\u300cEC\u30b5\u30a4\u30c8\u3067\u521d\u3081\u3066\u8cfc\u5165\u3059\u308b\u5546\u54c1\u306f\u30ea\u30d5\u30a3\u30eb\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u9867\u5ba2\u304c\u591a\u3044\u3053\u3068\u3082\u5224\u660e\u3057\u307e\u3057\u305f\u3002\u5b9f\u969b\u306b\u30ea\u30d5\u30a3\u30eb\u8cfc\u5165\u8005\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u3082\u9ad8\u3044\u3053\u3068\u304b\u3089\u3001\u4eca\u307e\u3067\u4ee5\u4e0a\u306b\u300cEC\u30b5\u30a4\u30c8\u4e0a\u3067\u30ea\u30d5\u30a3\u30eb\u306e\u9b45\u529b\u3092\u8a34\u6c42\u3059\u308b\u91cd\u8981\u6027\u304c\u9ad8\u3044\u300d\u3068\u3044\u3046\u7d50\u8ad6\u306b\u81f3\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e0a\u8a18\u306e\u5206\u6790\u7d50\u679c\u3092\u53c2\u8003\u306b\u3001\u540c\u793e\u306f\u300cSynergy!\u300d\u3092\u6d3b\u7528\u3057\u3066\u3001\u4e3b\u306b\u4ee5\u4e0b2\u3064\u306e\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002<\/p>\n<p>\uff081\uff09\u300c\u521d\u56de\u8cfc\u5165\u8005\u30922\u56de\u76ee\u8cfc\u5165\u306b\u5f15\u304d\u4e0a\u3052\u308b\u300d\u305f\u3081\u306e\u65bd\u7b56<br \/>\n\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u30e1\u30fc\u30eb\u3067\u30d6\u30e9\u30f3\u30c9\u306e\u9b45\u529b\u3092\u5c4a\u3051\u308b<\/p>\n<p>\uff082\uff09\u300cEC\u30b5\u30a4\u30c8\u4e0a\u3067\u30ea\u30d5\u30a3\u30eb\u3092\u8a34\u6c42\u3059\u308b\u300d\u305f\u3081\u306e\u65bd\u7b56<br \/>\n\u30ea\u30d5\u30a3\u30eb\u3068\u5c02\u7528\u30dc\u30c8\u30eb\u306e\u30bb\u30c3\u30c8\u8ca9\u58f2\u4f01\u753b\u3092\u884c\u3044\u3001EC\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u3078\u5168\u9762\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b<\/p>\n<p>\u307e\u305a\u306f\uff081\uff09\u306b\u3064\u3044\u3066\u3002\u540c\u793e\u306f\u300c1\u301c2\u672c\u76ee\u2192\u30d6\u30e9\u30f3\u30c9\u8a34\u6c42\u3068\u304a\u5f79\u7acb\u3061\u60c5\u5831\u306e\u63d0\u4f9b\u30fb3\u672c\u76ee\u4ee5\u964d\u2192\u304a\u5f97\u306a\u30ea\u30d5\u30a3\u30eb\u30bb\u30c3\u30c8\u306e\u8a34\u6c42\u300d\u3068\u3044\u3046\u6d41\u308c\u3067\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u30011\u672c\u76ee\u3067\u300c\u65e5\u672c\u306e\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308b\u65e8\u300d\u300c\u9999\u308a\u3084\u6ce1\u306a\u3069\u6027\u80fd\u9762\u306e\u9b45\u529b\u300d\u306a\u3069\u3001\u30e9\u30fb\u30ab\u30b9\u30bf\u30d6\u30e9\u30f3\u30c9\u306e\u7279\u5fb4\u3092\u8aac\u660e\u3057\u307e\u3057\u305f\u30022\u672c\u76ee\u3067\u306f\u300c\u30b7\u30e3\u30f3\u30d7\u30fc\u306e\u6b63\u3057\u3044\u6d17\u3044\u65b9\u306f\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f\u300d\u3068\u3044\u3046\u4ef6\u540d\u3067\u3001\u4e88\u6d17\u3044\u306e\u5927\u5207\u3055\u306a\u3069\u306b\u3064\u3044\u3066\u60c5\u5831\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001\u30e1\u30fc\u30eb\u306e\u30af\u30ea\u30c3\u30af\u7387\u306f\u300c1\u672c\u76ee\u304c40\uff05\u53f0\u30fb2\u672c\u76ee\u304c50\uff05\u53f0\u300d\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u3044\u304d\u306a\u308a\u30bb\u30fc\u30eb\u30b9\u3092\u4ed5\u639b\u3051\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u307e\u305a\u306f\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u60c5\u5831\u3092\u4f1d\u3048\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u7d42\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u3064\u306a\u3052\u3089\u308c\u305f\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u3057\u3066\uff082\uff09\u306b\u3064\u3044\u3066\u3002\u300c\u58f2\u308a\u5207\u308c\u308b\u307e\u3067\u306b1\u5e74\u307b\u3069\u304b\u304b\u308b\u300d\u3068\u3044\u3046\u307b\u3069\u306e\u91cf\u306e\u30ea\u30d5\u30a3\u30eb\u3068\u5c02\u7528\u30dc\u30c8\u30eb\u30bb\u30c3\u30c8\u3092\u6e96\u5099\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u7d50\u679c\u3068\u3057\u3066\u308f\u305a\u304b2\u304b\u6708\u3067\u306e\u5b8c\u58f2\u306b\u6210\u529f\u3002\u300c\u30ea\u30d5\u30a3\u30eb\u3068\u5c02\u7528\u30dc\u30c8\u30eb\u30bb\u30c3\u30c8\u306e\u8cfc\u5165\u8005\u306f\u4ed6\u306e\u5546\u54c1\u8cfc\u5165\u8005\u3088\u308a\u30ea\u30d4\u30fc\u30c8\u7387\u304c10%\u9ad8\u3044\u300d\u3068\u3044\u3046\u7d50\u679c\u3092\u3082\u3068\u306b\u3001EC\u30b5\u30a4\u30c8\u306e\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u3067\u30ea\u30d5\u30a3\u30eb\u3092\u8a34\u6c42\u3057\u305f\u3053\u3068\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u9ad8\u3044\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u9867\u5ba2\u60c5\u5831\u3092\u5206\u6790\u3057\u3066\u3001CRM\u30b7\u30b9\u30c6\u30e0\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u305f\u3053\u3068\u3067\u3001\u6570\u5024\u3068\u3057\u3066\u898b\u3066\u3082\u9ad8\u3044\u6210\u679c\u3092\u6b8b\u3057\u307e\u3057\u305f\u3002CRM\u30b7\u30b9\u30c6\u30e0\u306e\u9867\u5ba2\u60c5\u5831\u3092\u5e45\u5e83\u3044\u89b3\u70b9\u3067\u5206\u6790\u3057\u3001\u6700\u7d42\u7684\u306a\u58f2\u4e0a\u306b\u3064\u306a\u3052\u305f\u597d\u4f8b\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30a2\u30eb\u30da\u30f3\u30ed\u30fc\u30bc\u682a\u5f0f\u4f1a\u793e\u69d8\u306e\u4e8b\u4f8b\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"box\">\n<div class=\"row\">\n<div class=\"col-md-3 col-sm-4 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/showcase\/alpenrose\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/wp\/wp-content\/uploads\/logo_alpenrose.gif\" alt=\"\u3010\u4e8b\u4f8b\u3011\u30a2\u30eb\u30da\u30f3\u30ed\u30fc\u30bc\u682a\u5f0f\u4f1a\u793e\u69d8\uff5cOne to One\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u30c7\u30b8\u30bf\u30eb\u3067\u5b9f\u73fe\u3002\uff5e\u201c\u9867\u5ba2\u306b\u5bc4\u308a\u6dfb\u3046\u201d\u30b3\u30f3\u30b5\u30eb\u3068\u5fb9\u5e95\u3057\u305f\u201c\u30c7\u30fc\u30bf\u5206\u6790\u201d\u3067\u5b9f\u73fe\u3057\u305fCRM\u7acb\u3061\u4e0a\u3052\u652f\u63f4\uff5e\" \/><\/a><\/div>\n<div class=\"col-md-9 col-sm-8 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/showcase\/alpenrose\/\" target=\"_blank\" rel=\"noopener\"><strong>\u3010\u4e8b\u4f8b\u3011\u30a2\u30eb\u30da\u30f3\u30ed\u30fc\u30bc\u682a\u5f0f\u4f1a\u793e\u69d8\uff5cOne to One\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u30c7\u30b8\u30bf\u30eb\u3067\u5b9f\u73fe\u3002\uff5e\u201c\u9867\u5ba2\u306b\u5bc4\u308a\u6dfb\u3046\u201d\u30b3\u30f3\u30b5\u30eb\u3068\u5fb9\u5e95\u3057\u305f\u201c\u30c7\u30fc\u30bf\u5206\u6790\u201d\u3067\u5b9f\u73fe\u3057\u305fCRM\u7acb\u3061\u4e0a\u3052\u652f\u63f4\uff5e<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<h2>\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3057\u3066CRM\u5206\u6790\u3092\u884c\u3044\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u8a2d\u8a08\u3057\u3088\u3046\uff01<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/490_image12.png\" alt=\"\u200b\u200b\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3057\u3066CRM\u5206\u6790\u3092\u884c\u3044\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u8a2d\u8a08\u3057\u3088\u3046\uff01\" width=\"750\" height=\"456\" 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