{"id":12965,"date":"2019-10-21T14:20:17","date_gmt":"2019-10-21T05:20:17","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=12965"},"modified":"2024-12-12T11:52:15","modified_gmt":"2024-12-12T02:52:15","slug":"digital_marketing_success_stories","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/digital_marketing_success_stories","title":{"rendered":"\u6210\u529f\u4e8b\u4f8b\u306b\u5b66\u3076\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3000\uff5eROI\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\uff5e"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12966\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/341_hagihara_00.png\" alt=\"\" width=\"1200\" height=\"730\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/341_hagihara_00.png 1200w, 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href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/roi\/\" target=\"_blank\" rel=\"noopener noreferrer\">ROI<\/a>\u3092\u9ad8\u3081\u52b9\u7387\u7684\u306b\u6210\u679c\u3092\u3042\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u4f01\u696d\u6210\u9577\u306e\u305f\u3081\u306b\u306f\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8<\/strong>\u306b\u306a\u308a\u307e\u3059\u3002<br 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href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_digital_marketing\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u30d6\u30ed\u30b0\u3011\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u57fa\u672c\u304b\u3089\u5177\u4f53\u7684\u306a\u624b\u6cd5\u307e\u3067\u3054\u7d39\u4ecb<\/a><\/p>\n<h2>2\u3064\u306e\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h2>\n<p>\u5f0a\u793e\u306b\u306f\u591a\u6570\u306e\u652f\u63f4\u5b9f\u7e3e\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3082\u7279\u306b\u52b9\u679c\u3092\u5b9f\u611f\u3067\u304d\u305f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<br 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\/>\n\u3053\u3053\u3067\u306f\u4e0a\u8a18\u306e\u3088\u3046\u306b3\u3064\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u3001\u305d\u308c\u305e\u308c\u306b\u3042\u3063\u305f\u65bd\u7b56\u3092\u6253\u3064\u3088\u3046\u4f01\u753b\u3057\u307e\u3057\u305f\u3002<\/p>\n<h4>\u30fb\u5b9f\u65bd\u5185\u5bb9\u3000\u30d5\u30a7\u30fc\u30ba3\uff1c\u4f01\u753b\u7de8\u30fc\u30e1\u30c7\u30a3\u30a2\u306e\u9078\u5b9a\uff1e<\/h4>\n<p>\u30d5\u30a7\u30fc\u30ba1\u306e\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7d50\u679c\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u6bd4\u7387\u304c\u9ad8\u304b\u3063\u305f\u3053\u3068\u306b\u52a0\u3048\u3001\u30ec\u30c7\u30a3\u30fc\u30b9\u30b7\u30e5\u30fc\u30ba\u3068\u3044\u3046\u5546\u6750\u306e\u7279\u6027\u4e0a\u30d3\u30b8\u30e5\u30a2\u30eb\u3067\u8a34\u6c42\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3060\u3068\u3044\u3046\u7d50\u8ad6\u306b\u81f3\u308a\u3001\u300cFacebook\u306e\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u5e83\u544a\u300d\u3092\u63a1\u7528\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001Facebook\u4e0a\u3067\u30ab\u30bf\u30ed\u30b0\u306e\u3088\u3046\u306b\u5546\u54c1\u3092\u95b2\u89a7\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001EC\u30b5\u30a4\u30c8\u3078\u6d41\u5165\u3059\u308b\u524d\u306b\u3001\u6c17\u306b\u306a\u308b\u5546\u54c1\u3092\u767a\u898b\u3057\u3066\u3082\u3089\u3048\u308b\u3068\u3044\u3046\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u5e83\u544a\u3067\u3059\u3002\u3053\u306e\u7d50\u679c\u3001\u5546\u54c1\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306b\u30da\u30fc\u30b8\u9077\u79fb\u3092\u6e1b\u3089\u3059\u3053\u3068\u306b\u5bc4\u4e0e\u3057\u3001\u96e2\u8131\u7387\u3092\u907f\u3051\u308b\u52b9\u679c\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\n\u672c\u6765\u3053\u3061\u3089\u306f\u8a8d\u77e5\u306e\u305f\u3081\u306b\u6d3b\u7528\u3059\u308b\u5e83\u544a\u3067\u3059\u304c\u3001\u8ca9\u58f2\u4fc3\u9032\u3068\u3044\u3046\u4eca\u56de\u306e\u76ee\u306b\u3082\u9069\u3057\u3066\u3044\u308b\u3068\u5224\u65ad\u3057\u3001\u3053\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u6c7a\u5b9a\u3057\u307e\u3057\u305f\u3002<br \/>\n\u307e\u305f\u3001\u4f1a\u54e1\u30c7\u30fc\u30bf\u304c\u5165\u3063\u3066\u3044\u308bCRM\u30b7\u30b9\u30c6\u30e0Synergy!\u3068\u9023\u643a\u3057\u3066\u5e83\u544a\u51fa\u7a3f\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u30d5\u30a7\u30fc\u30ba2\u3067\u5206\u3051\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u5e83\u544a\u3092\u9001\u308a\u5206\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<h4>\u30fb\u7d50\u679c<\/h4>\n<p>\u51fa\u7a3f\u671f\u95931\u30f6\u6708\u3067EC\u4f1a\u54e1213\u4ef6\u3068\u5e97\u8217\u4f1a\u54e133\u4ef6\u3001\u5408\u8a08246\u4ef6\u306e\u8cfc\u5165\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u3055\u3089\u306bROAS\u306f750\uff05\u3092\u8d85\u3048\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI\u306e\u9ad8\u3044\u53d6\u308a\u7d44\u307f\u3068\u306a\u308a\u307e\u3057\u305f\u3002<br \/>\n\u307e\u305f\u3001\u914d\u4fe1\u30ea\u30b9\u30c8\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u884c\u3063\u305f\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30ea\u30b9\u30c8\u3054\u3068\u306e\u30ea\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u826f\u3057\u60aa\u3057\u3001\u7279\u6027\u3084\u50be\u5411\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u3088\u3063\u3066\u3001\u4eca\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u3064\u306a\u304c\u308b\u4eee\u8aac\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3084\u3059\u3044\u571f\u58cc\u3082\u5408\u308f\u305b\u3066\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<br \/>\n\u5177\u4f53\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u6210\u679c\u3084\u305d\u3053\u304b\u3089\u898b\u51fa\u3059\u3053\u3068\u306e\u3067\u304d\u305f\u4eee\u8aac\u306a\u3069\u306e\u4e8b\u4f8b\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089\u3067\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/www.synergy-marketing.co.jp\/showcase\/wa\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u4e8b\u4f8b\u3011ROAS 750%\u8d85\u3048\u3092\u9054\u6210\uff01\u30c0\u30d6\u30eb\u30a8\u30fc\u306eEC\u58f2\u4e0aUP\u306b\u5bc4\u4e0e\u3057\u305fCRM\u5fd7\u5411\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a<\/a><\/p>\n<h3>\u4e0d\u52d5\u7523\u696d\u754c\uff1a\u962a\u6025\u962a\u795e\u4e0d\u52d5\u7523\u69d8<\/h3>\n<p>2\u3064\u76ee\u306e\u4e8b\u4f8b\u306f\u3001\u65b0\u7bc9\u5206\u8b72\u30de\u30f3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u300cgeo\uff08\u30b8\u30aa\uff09\u30b7\u30ea\u30fc\u30ba\u300d\u3092\u5c55\u958b\u3059\u308b\u962a\u6025\u962a\u795e\u4e0d\u52d5\u7523\u69d8\u3067\u3059\u3002\u3053\u3061\u3089\u3067\u306f\u3001Web\u56de\u904a\u60c5\u5831\u3068\u8cc7\u6599\u8acb\u6c42\u30fb\u6765\u5834\u30fb\u5546\u8ac7\u30fb\u6210\u7d04\u60c5\u5831\u3092\u7d10\u3065\u3051\u308b\u3053\u3068\u3067\u30aa\u30d5\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30f3\u30e9\u30a4\u30f3\u307e\u3067\u4e00\u6c17\u901a\u8cab\u3057\u305f\u884c\u52d5\u306e\u53ef\u8996\u5316\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u5b9f\u65bd\u3057\u305f\u5e83\u544a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u52b9\u679c\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u3053\u3068\u306b\u3082\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h4>\u30fb\u72b6\u6cc1\u3001\u8ab2\u984c<\/h4>\n<p>\u5206\u8b72\u30de\u30f3\u30b7\u30e7\u30f3\u306e\u8ca9\u58f2\u306b\u304a\u3044\u3066\u3001\u30c1\u30e9\u30b7\u3001\u518a\u5b50\u3001Web\u3001\u4ea4\u901a\u5e83\u544a\u306a\u3069\u591a\u5c90\u306b\u308f\u305f\u308b\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u308c\u305e\u308c\u306e\u62c5\u5f53\u4f01\u696d\u3088\u308a\u3001\u8a55\u4fa1\u6307\u6a19\u3068\u5831\u544a\u30ec\u30dd\u30fc\u30c8\u3092\u53d7\u3051\u3066\u3044\u307e\u3057\u305f\u304c\u30011\u30641\u3064\u306e\u7d50\u679c\u3092\u773a\u3081\u308b\u3060\u3051\u3067\u306f\u826f\u3057\u60aa\u3057\u306e\u5224\u65ad\u3082\u3067\u304d\u305a\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u53ef\u8996\u5316\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u306b\u8ab2\u984c\u3092\u611f\u3058\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<h4>\u30fb\u5b9f\u65bd\u5185\u5bb9\u3000\u30d5\u30a7\u30fc\u30ba1\uff1c\u30c7\u30fc\u30bf\u5206\u6790\u7de8\uff1e<\/h4>\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7d50\u679c\u4ee5\u4e0b\u306e3\u70b9\u304c\u9855\u5728\u5316\u3055\u308c\u307e\u3057\u305f\u3002<br \/>\n1\u3000\u5e83\u544a\u5a92\u4f53\u540c\u58eb\u3067\u89aa\u548c\u6027\u306e\u9ad8\u3044\u3082\u306e\uff08Web\u304b\u3089\u6d41\u5165\u3057\u3001\u306a\u304a\u304b\u3064\u4ed6\u306e\u5a92\u4f53\u3082\u898b\u3066\u3044\u308b\u50be\u5411\u304c\u3042\u308b\u3001\u306a\u3069\uff09<br \/>\n2\u3000\u6210\u7d04\u306b\u5f71\u97ff\u306e\u3042\u308b\u5a92\u4f53\uff08\u30c1\u30e9\u30b7\u3092\u304d\u3063\u304b\u3051\u306b\u76f4\u63a5\u6765\u5834\u3057\u305f\u4eba\u3068\u30c1\u30e9\u30b7\u3092\u898b\u3066Web\u3092\u898b\u3066\u8cc7\u6599\u8acb\u6c42\u3092\u3057\u3066\u304b\u3089\u6765\u5834\u3057\u305f\u65b9\u3068\u306e\u6210\u7d04\u306e\u5dee\u3001\u306a\u3069\uff09<br \/>\n3\u3000\u30a8\u30ea\u30a2\u00d7\u5a92\u4f53\u3067\u52b9\u679c\u306e\u9ad8\u3044\u7d44\u307f\u5408\u308f\u305b\u306e\u7279\u5b9a\uff08\u8a73\u7d30\u306f\u6b21\u306e\u56f3\u3092\u53c2\u7167\uff09<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12973\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/pic_showcase_hankyu-hanshin-fudosan-02_05.png\" alt=\"\u8cc7\u6599\u8acb\u6c42\u30a8\u30ea\u30a2\u3068\u63a5\u89e6\u5a92\u4f53\u3092\u304b\u3051\u5408\u308f\u305b\u305f\u30ec\u30dd\u30fc\u30c8\u306e\u4f8b\" width=\"750\" height=\"422\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/pic_showcase_hankyu-hanshin-fudosan-02_05.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/pic_showcase_hankyu-hanshin-fudosan-02_05-230x129.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h4>\u30fb\u5b9f\u65bd\u5185\u5bb9\u3000\u30d5\u30a7\u30fc\u30ba2\uff1c\u4f01\u753b\u7de8\u30fc\u30e1\u30c7\u30a3\u30a2\u3054\u3068\u306e\u5e83\u544a\u4e88\u7b97\u306e\u518d\u914d\u7f6e\uff1e<\/h4>\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u306b\u3088\u3063\u3066\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3092\u3064\u306a\u3052\u3001\u9867\u5ba2\u304c\u691c\u8a0e\u3059\u308b\u969b\u306b\u63a5\u89e6\u3059\u308b\u60c5\u5831\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\uff08\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u628a\u63e1\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u305d\u306e\u6d41\u308c\u306b\u6cbf\u3063\u305f\u30e1\u30c7\u30a3\u30a2\u3054\u3068\u306e\u5e83\u544a\u4e88\u7b97\u306e\u518d\u914d\u7f6e\u3092\u53ef\u80fd\u306b\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u6708\u9593\u3067\u30c7\u30fc\u30bf\u3092\u8ffd\u3048\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u5e38\u306b\u52b9\u679c\u3092\u898b\u306a\u304c\u3089\u6295\u8cc7\u984d\u306e\u30c1\u30e5\u30fc\u30cb\u30f3\u30b0\u3092\u884c\u3044\u307e\u3057\u305f\u3002<br \/>\n\u5177\u4f53\u7684\u306b\u5b9f\u65bd\u3057\u305f\u3053\u3068\u306f\u4ee5\u4e0b\u306e4\u70b9\u3067\u3059\u3002<br \/>\n1\u3000\u5951\u7d04\u6570\u304c\u591a\u3044\u30a8\u30ea\u30a2\u3078\u306e\u6295\u8cc7\u3092\u8cc7\u6599\u8acb\u6c42\u30fb\u6765\u5834\u30fb\u5951\u7d04\u306e\u53cd\u5fdc\u306e\u3088\u3044\u4e0a\u4f4d\u30a8\u30ea\u30a2\u3078\u306e\u6295\u8cc7\u306b\u5909\u66f4<br \/>\n2\u3000\u5546\u54c1\u7279\u6027\u304b\u3089\u72d9\u3063\u305f\u30a8\u30ea\u30a2\u306e\u7d50\u679c\u304c\u60aa\u3044\u5834\u5408\u3001\u4eee\u8aac\u3092\u5909\u66f4\u3057\u3001\u5f53\u521d\u306e\u512a\u5148\u9806\u4f4d\u304c\u4f4e\u304f\u3066\u3082\u53cd\u5fdc\u304c\u3088\u3044\u30a8\u30ea\u30a2\u3078\u4e88\u7b97\u3092\u30b7\u30d5\u30c8<br \/>\n3\u3000\u6298\u308a\u8fbc\u307f\u30c1\u30e9\u30b7\u306e\u6210\u679c\u304c\u60aa\u3044\u5834\u5408\u306f\u3001\u6210\u679c\u306e\u3088\u3044Web\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u78ba\u8a8d\u3057\u3001\u30c1\u30e9\u30b7\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u5909\u66f4<br \/>\n4\u3000\u6298\u308a\u8fbc\u307f\u30c1\u30e9\u30b7\u306e\u6210\u679c\u304c\u60aa\u3044\u5834\u5408\u306f\u3001\u540c\u3058\u5f79\u5272\u3092\u679c\u305f\u3059\u5225\u306e\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u4e88\u7b97\u632f\u308a\u5206\u3051\u3092\u5b9f\u65bd<br 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