{"id":15237,"date":"2022-12-20T13:15:30","date_gmt":"2022-12-20T04:15:30","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=15237"},"modified":"2024-11-19T15:48:52","modified_gmt":"2024-11-19T06:48:52","slug":"merit_of_customer_loyalty","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/merit_of_customer_loyalty","title":{"rendered":"\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3092\u9ad8\u3081\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1fCRM\u3092\u5229\u7528\u3057\u305f\u9ad8\u3081\u65b9\u3082\u89e3\u8aac"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15240\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/398_mainvisual.png\" alt=\"\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3092\u9ad8\u3081\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1fCRM\u3092\u5229\u7528\u3057\u305f\u9ad8\u3081\u65b9\u3082\u89e3\u8aac\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/398_mainvisual.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/398_mainvisual-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u4eba\u306e\u6c17\u6301\u3061\u3084\u611f\u60c5\u306a\u3069\u3001\u5fc3\u7406\u7684\u8981\u56e0\u306b\u6839\u3056\u3057\u305f\u884c\u52d5\u3092\u8aad\u307f\u89e3\u304f\u305f\u3081\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u306a\u308b\u306e\u304c\u300c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u300d\u3067\u3059\u3002<br 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href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/law5-1\/\" target=\"_blank\" 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loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15259 size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/pic01-2.png\" alt=\"\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\uff14\u8c61\u9650\uff08\u51fa\u6240\uff09Dick and Basu\uff081994\uff09\u306b\u57fa\u3065\u304d\u4f5c\u6210\" width=\"750\" height=\"391\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/pic01-2.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/pic01-2-230x120.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3>\u300c\u5fc3\u7406\u30fb\u884c\u52d5\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u304c\u4e21\u65b9\u3068\u3082\u9ad8\u3044\u300d\u9867\u5ba2<\/h3>\n<p>\u5fc3\u7406\u3068\u884c\u52d5\u304c\u4e00\u81f4\u3057\u3066\u9ad8\u3044\u72b6\u614b\u306b\u3042\u308b\u9867\u5ba2\u306f\u300c<strong>\u771f\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc<\/strong>\u300d\u3068\u547c\u3070\u308c\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u6700\u3082\u91cd\u8996\u3059\u3079\u304d\u9867\u5ba2\u5c64\uff08\u30d5\u30a1\u30f3\u5c64\uff09\u3067\u3059\u3002<\/p>\n<h3>\u300c\u5fc3\u7406\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306f\u9ad8\u3044\u304c\u3001\u884c\u52d5\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306f\u4f4e\u3044\u300d\u9867\u5ba2<\/h3>\n<p>\u5fc3\u7406\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306f\u9ad8\u3044\u304c\u884c\u52d5\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306f\u4f4e\u3044\u9867\u5ba2\u306f\u3001\u4f01\u696d\u306b\u597d\u610f\u7684\u306a\u5370\u8c61\u3092\u6301\u3063\u3066\u304f\u308c\u3066\u3044\u308b\u304c\u4f55\u3089\u304b\u306e\u7406\u7531\u306b\u3088\u308a\u884c\u52d5\u306b\u8868\u308c\u3066\u3044\u306a\u3044\u9867\u5ba2\u3067\u3001\u300c<strong>\u6f5c\u5728\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc<\/strong>\u300d\u3068\u547c\u3070\u308c\u307e\u3059\u3002<br \/>\n\u61a7\u308c\u3066\u306f\u3044\u308b\u3082\u306e\u306e\u9ad8\u4fa1\u3067\u8cb7\u3048\u306a\u3044\u9ad8\u7d1a\u8eca\u3001\u8208\u5473\u306f\u3042\u308b\u3082\u306e\u306e\u7acb\u5730\u7684\u306b\u9060\u304f\u3066\u306a\u304b\u306a\u304b\u5229\u7528\u3067\u304d\u306a\u3044\u30ea\u30be\u30fc\u30c8\u30db\u30c6\u30eb\u306a\u3069\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n<h3>\u300c\u5fc3\u7406\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306f\u4f4e\u3044\u304c\u3001\u884c\u52d5\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306f\u9ad8\u3044\u300d\u9867\u5ba2<\/h3>\n<p>\u5fc3\u7406\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306f\u4f4e\u3044\u304c\u3001\u884c\u52d5\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306f\u9ad8\u3044\u9867\u5ba2\u306f\u3001\u4e00\u898b\u3001\u512a\u826f\u306a\u9867\u5ba2\u306e\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u5b9f\u306f\u5fc3\u7406\u9762\u3067\u306e\u7d50\u3073\u3064\u304d\u304c\u4f4e\u3044\u9867\u5ba2\u3067\u3059\u3002\u300c<strong>\u898b\u305b\u304b\u3051\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc<\/strong>\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002\u305f\u307e\u305f\u307e\u8cb7\u3044\u3084\u3059\u3044\u3001\u5229\u7528\u3057\u3084\u3059\u3044\u304b\u3089\u3068\u3044\u3063\u305f\u7406\u7531\u3067\u9867\u5ba2\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u3053\u306b\u5fc3\u7406\u7684\u306a\u5f37\u3044\u7d50\u3073\u3064\u304d\u304c\u3042\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u72b6\u6cc1\u304c\u5909\u308f\u308c\u3070\u7c21\u5358\u306b\u5225\u306e\u9078\u629e\u3092\u3059\u308b\u304a\u305d\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u300c\u5fc3\u7406\u30fb\u884c\u52d5\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u304c\u4e21\u65b9\u3068\u3082\u4f4e\u3044\u300d\u9867\u5ba2<\/h3>\n<p>\u5fc3\u7406\u30fb\u884c\u52d5\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u304c\u4e21\u65b9\u3068\u3082\u4f4e\u3044\u9867\u5ba2\u306f\u3001\u305d\u306e\u4f01\u696d\u306b\u8208\u5473\u3084\u95a2\u5fc3\u304c\u306a\u3044\u3001\u3042\u308b\u3044\u306f\u8a8d\u77e5\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u300c<strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306a\u3057<\/strong>\u300d\u306e\u72b6\u614b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h2>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306e\u6307\u6a19<\/h2>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3092\u628a\u63e1\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u306e\u72b6\u614b\u3092\u5b9a\u91cf\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3092\u7528\u3044\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u305d\u306e\u6307\u6a19\u306f\u3001\u4e3b\u306b\u4e0b\u8a18\u306e4\u3064\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u6e80\u8db3\u5ea6<\/h3>\n<p>\u9867\u5ba2\u304c\u4f01\u696d\u306b\u5bfe\u3057\u3066\u62b1\u3044\u3066\u3044\u308b\u6e80\u8db3\u5ea6\u3092\u8868\u3059\u306e\u304c\u9867\u5ba2\u6e80\u8db3\u5ea6\u3067\u3059\u3002\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u6e2c\u308b\u306b\u306f\u3044\u304f\u3064\u304b\u65b9\u6cd5\u304c\u3042\u308a\u3001\u4e2d\u3067\u3082\u30dd\u30d4\u30e5\u30e9\u30fc\u306a\u306e\u306fCSI\uff08Customer Satisfaction Index\uff09\u3068\u3001CSI\u3092\u30d9\u30fc\u30b9\u306b\u65e5\u672c\u7248\u3068\u3057\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305fJCSI\uff08Japanese Customer Satisfaction Index\uff09\u3067\u3059\u3002JCSI\u306f\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u62b1\u304f\u300c\u8cfc\u5165\u524d\u306e\u671f\u5f85\u300d\u3084\u300c\u8cfc\u5165\u5f8c\u306e\u6e80\u8db3\u300d\u3092\u4e2d\u5fc3\u306b\u30016\u3064\u306e\u9805\u76ee\u3067\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u3057\u3066\u305d\u306e\u7d50\u679c\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306f\u3042\u304f\u307e\u3067\u9867\u5ba2\u304c\u3069\u308c\u3060\u3051\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u6e80\u8db3\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u3082\u306e\u3067\u3042\u308a\u3001\u305d\u306e\u307e\u307e\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3092\u8868\u3059\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u9ad8\u304f\u3066\u3082\u3001\u305d\u306e\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u5341\u5206\u3067\u306a\u3044\u306a\u3069\u306e\u7406\u7531\u3067\u3001\u9867\u5ba2\u304c\u96e2\u308c\u308b\u3053\u3068\u3082\u3042\u308b\u70b9\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u7d99\u7d9a\u7387<\/h3>\n<p>\u9867\u5ba2\u7d99\u7d9a\u7387\uff08\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30ec\u30fc\u30c8\uff09\u306f\u3001\u4e00\u5b9a\u306e\u671f\u9593\u4e2d\u306b\u53d6\u5f15\u3092\u7d99\u7d9a\u3057\u3066\u3044\u308b\u9867\u5ba2\u306e\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u5bfe\u8c61\u671f\u9593\u3092\u6c7a\u3081\u305f\u4e0a\u3067\u3001\u671f\u9593\u958b\u59cb\u6642\u306e\u65e2\u5b58\u9867\u5ba2\u6570\u3001\u671f\u9593\u7d42\u4e86\u6642\u306e\u7dcf\u9867\u5ba2\u6570\u3001\u671f\u9593\u4e2d\u306b\u5897\u3048\u305f\u65b0\u898f\u9867\u5ba2\u6570\u3092\u8abf\u67fb\u3057\u3066\u8a08\u7b97\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\uff1c\u9867\u5ba2\u7d99\u7d9a\u7387\u306e\u8a08\u7b97\u5f0f\uff1e<\/strong><br \/>\n<strong>\u9867\u5ba2\u7dad\u6301\u7387\uff1d\uff08\u671f\u9593\u7d42\u4e86\u6642\u306e\u7dcf\u9867\u5ba2\u6570\uff0d\u671f\u9593\u5185\u306e\u65b0\u898f\u9867\u5ba2\uff09\u00f7\u671f\u9593\u958b\u59cb\u6642\u306e\u65e2\u5b58\u9867\u5ba2\u6570\u00d7100<\/strong><\/p>\n<p>\u9867\u5ba2\u7d99\u7d9a\u7387\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3084SaaS\u306a\u3069\u306b\u304a\u3051\u308b\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3092\u63a2\u308b\u969b\u306b\u3088\u304f\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>LTV<\/h3>\n<p>\u9867\u5ba2\u3068\u306e\u53d6\u5f15\u3092\u59cb\u3081\u3066\u304b\u3089\u7d42\u308f\u308b\u307e\u3067\u306e\u671f\u9593\u4e2d\u306b\u5f97\u3089\u308c\u305f\u5229\u76ca\u306e\u7dcf\u984d\u3092\u793a\u3059\u306e\u304c\u3001<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/ltv\/\" target=\"_blank\" rel=\"noopener\">LTV\uff08Life\u3000Time\u3000 Value\uff09<\/a>\u3067\u3059\u3002\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002<br \/>\nLTV\u306e\u8a08\u7b97\u5f0f\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u3001\u4ee3\u8868\u7684\u306a\u8a08\u7b97\u5f0f\u306f\u4e0b\u8a18\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<p><strong>\uff1c\u4ee3\u8868\u7684\u306aLTV\u306e\u8a08\u7b97\u5f0f\uff1e<\/strong><br \/>\n<strong>\uff081\uff09LTV\uff1d\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u5e73\u5747\u8cfc\u5165\u56de\u6570\u00d7\u7d99\u7d9a\u671f\u9593<\/strong><br \/>\n<strong>\uff082\uff09LTV\uff1d\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u7c97\u5229\u00f7\u89e3\u7d04\u7387<\/strong><br \/>\n<strong>\uff083\uff09LTV\uff1d\u5e74\u9593\u53d6\u5f15\u984d\u00d7\u53ce\u76ca\u7387\u00d7\u7d99\u7d9a\u671f\u9593<\/strong><\/p>\n<p>\u4e0a\u8a18\u306e\u8a08\u7b97\u5f0f\u306e\u3046\u3061\uff081\uff09\u306f\u3001LTV\u306e\u57fa\u672c\u7684\u306a\u8a08\u7b97\u5f0f\u3067\u3059\u3002\u4e3b\u306b\u30ea\u30d4\u30fc\u30c8\u5546\u6750\u306eLTV\u3092\u7b97\u51fa\u3057\u305f\u3044\u5834\u5408\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002<br \/>\n\uff082\uff09\u306f\u3001\u89e3\u7d04\u7387\u304c\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308b\u5546\u6750\u306eLTV\u7b97\u51fa\u306b\u3088\u304f\u7528\u3044\u3089\u308c\u307e\u3059\u3002\u4e3b\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u306e\u5546\u6750\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u7528\u3044\u3089\u308c\u308b\u8a08\u7b97\u5f0f\u3067\u3059\u3002<br \/>\n\uff083\uff09\u306f\u3001\u53ce\u76ca\u7387\u3092\u3082\u3068\u306b\u3057\u305f\u8a08\u7b97\u5f0f\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u4e3b\u306bBtoB\u5546\u6750\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u5229\u76ca\u3092\u7b97\u51fa\u3059\u308b\u969b\u306b\u7528\u3044\u3089\u308c\u308b\u8a08\u7b97\u5f0f\u3067\u3059\u3002<\/p>\n<h3>NPS\u00ae<\/h3>\n<p><a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/nps\/\" target=\"_blank\" rel=\"noopener\">NPS\uff08Net Promoter Score\uff09<\/a>\u306f\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u300c\u4ed6\u4eba\u306b\u3082\u3059\u3059\u3081\u305f\u3044\u304b\u300d\u3092\u8abf\u67fb\u3057\u3066\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u5bfe\u8c61\u8005\u306b\u300c\u3042\u306a\u305f\u306f\u3053\u306e\u5546\u54c1\uff08\u30b5\u30fc\u30d3\u30b9\u30fb\u4f01\u696d\u30fb\u30d6\u30e9\u30f3\u30c9\uff09\u3092\u3001\u89aa\u3057\u3044\u4eba\u306b\u3069\u306e\u304f\u3089\u3044\u3059\u3059\u3081\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u304b\u300d\u3068\u8cea\u554f\u3057\u30010\uff5e10\u70b9\u306e11\u6bb5\u968e\u3067\u7b54\u3048\u3066\u3082\u3089\u3044\u307e\u3059\u3002\u305d\u306e\u70b9\u6570\u3067\u56de\u7b54\u8005\u3092\u300c\u6279\u5224\u8005\uff080\uff5e6\u70b9\uff09\u300d\u300c\u4e2d\u7acb\u8005\uff087\u30018\u70b9\uff09\u300d\u300c\u63a8\u5968\u8005\uff089\u300110\u70b9\uff09\u300d\u306e3\u3064\u306b\u5206\u985e\u3057\u3001\u4e0b\u8a18\u306e\u8a08\u7b97\u5f0f\u3067NPS\u3092\u5c0e\u304d\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\uff1cNPS\u306e\u8a08\u7b97\u5f0f\uff1e<\/strong><br \/>\n<strong>NPS\uff1d\u63a8\u5968\u8005\u306e\u5272\u5408\uff0d\u6279\u5224\u8005\u306e\u5272\u5408<\/strong><\/p>\n<p>\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u9867\u5ba2\u306e\u73fe\u5728\u306e\u6e80\u8db3\u5ea6\u3092\u6570\u5024\u5316\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001NPS\u306f\u9867\u5ba2\u306e\u672a\u6765\u306e\u884c\u52d5\u3092\u6e2c\u5b9a\u3059\u308b\u3082\u306e\u3068\u3055\u308c\u307e\u3059\u3002\u30b9\u30b3\u30a2\u304c\u9ad8\u3044\u307b\u3069\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u8cfc\u5165\u3001\u3042\u308b\u3044\u306f\u5229\u7528\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u4f01\u696d\u306e\u696d\u7e3e\uff08\u53ce\u76ca\uff09\u3068\u306e\u76f8\u95a2\u304c\u9ad8\u3044\u3053\u3068\u3067\u3082\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><span class=\"font-sm\">\u203b\uff1a\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u3001\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b7\u30b9\u30c6\u30e0\u3001\u30cd\u30c3\u30c8\u30fb\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30fb\u30b9\u30b3\u30a2\u3001NPS\u3001\u305d\u3057\u3066NPS\u95a2\u9023\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u9854\u6587\u5b57\u306f\u3001\u30d9\u30a4\u30f3\u30fb\u30a2\u30f3\u30c9\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc\u3001\u30d5\u30ec\u30c3\u30c9\u30fb\u30e9\u30a4\u30af\u30d8\u30eb\u30c9\u3001NICE Systems, Inc.\u306e\u767b\u9332\u5546\u6a19\u53c8\u306f\u30b5\u30fc\u30d3\u30b9\u30de\u30fc\u30af\u3067\u3059\u3002<\/span><\/p>\n<p><a href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_10\/index.do?code=analysis_questionnaire_02\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15243 size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/blogbnr_analysis_questionnaire_02.png\" alt=\"\u307e\u305a\u306f\u9867\u5ba2\u7406\u89e3\u304b\u3089\u59cb\u3081\u3088\u3046\uff01\u3010\u30a2\u30f3\u30b1\u30fc\u30c8\u8a2d\u8a08\u30fb\u4f5c\u6210\u3011\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\" width=\"750\" height=\"140\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/blogbnr_analysis_questionnaire_02.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/blogbnr_analysis_questionnaire_02-230x43.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<h2>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3092\u9ad8\u3081\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3092\u9ad8\u3081\u308b\u3068\u3001\u4f01\u696d\u306f\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u3089\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u4e3b\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u3001\u4e0b\u8a18\u306e5\u3064\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a<\/h3>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3092\u9ad8\u3081\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u3001\u6700\u3082\u52b9\u679c\u3092\u5b9f\u611f\u3059\u308b\u306e\u306f\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u3067\u3057\u3087\u3046\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u304c\u9ad8\u3044\u307b\u3069\u3001\u9867\u5ba2\u306f\u305d\u306e\u5546\u54c1\u3092\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u6d88\u8cbb\u8ca1\u306a\u3069\u306f\u305d\u306e\u50be\u5411\u304c\u5f37\u304f\u8868\u308c\u307e\u3059\u3002<\/p>\n<p>\u5546\u54c1\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u696d\u81ea\u4f53\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u304c\u9ad8\u304f\u306a\u308c\u3070\u3001\u540c\u3058\u5e97\u8217\u306b\u4f55\u5ea6\u3082\u8db3\u3092\u904b\u3093\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u983b\u5ea6\u304c\u5897\u3048\u308b\u3088\u3046\u306b\u3082\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u73fe\u8c61\u306f\u3001EC\u30b5\u30a4\u30c8\u3067\u3082\u540c\u69d8\u306b\u8d77\u3053\u308b\u306f\u305a\u3067\u3059\u3002\u30ea\u30d4\u30fc\u30bf\u30fc\u304c\u5897\u3048\u308b\u3053\u3068\u306f\u3001\u58f2\u4e0a\u306e\u5e95\u4e0a\u3052\u3084\u5b89\u5b9a\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3>\u89e3\u7d04\u306e\u6291\u5236<\/h3>\n<p>\u89e3\u7d04\u306e\u6291\u5236\u306f\u3001\u7279\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3067\u91cd\u8981\u3068\u306a\u308b\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u304c\u9ad8\u3044\u72b6\u614b\u3092\u4fdd\u3063\u3066\u3044\u308c\u3070\u3001\u5229\u7528\u4e2d\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u89e3\u7d04\u306f\u6291\u5236\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\n\u30b5\u30fc\u30d3\u30b9\u306e\u5185\u5bb9\u306b\u6e80\u8db3\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4fe1\u983c\u611f\u3084\u89aa\u3057\u307f\u3092\u611f\u3058\u3066\u3044\u308b\u9867\u5ba2\u306f\u3001\u4ed6\u793e\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u4e57\u308a\u63db\u3048\u3092\u8003\u3048\u308b\u3053\u3068\u3082\u5c11\u306a\u304f\u306a\u308b\u306f\u305a\u3067\u3059\u3002\u5546\u54c1\u306e\u5834\u5408\u306f\u3001\u9867\u5ba2\u304c1\u3064\u306e\u5546\u54c1\u306e\u5f8c\u7d99\u30e2\u30c7\u30eb\u3092\u9078\u3073\u7d9a\u3051\u3066\u3044\u304f\u3068\u3044\u3063\u305f\u884c\u52d5\u304c\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>\u9867\u5ba2\u5358\u4fa1\u30a2\u30c3\u30d7<\/h3>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u304c\u9ad8\u3044\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u306f\u3001\u3088\u308a\u4e0a\u4f4d\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u30a2\u30c3\u30d7\u30bb\u30eb\u3001\u95a2\u9023\u5546\u54c1\u3092\u4f75\u305b\u3066\u8cfc\u5165\u3059\u308b\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u6c17\u306b\u5165\u3063\u3066\u3044\u308b\u5e97\u8217\u3067\u6d0b\u670d\u3084\u751f\u6d3b\u96d1\u8ca8\u3092\u8cfc\u5165\u3059\u308b\u3068\u304d\u306b\u306f\u3001\u76ee\u7684\u306e\u5546\u54c1\u3068\u3044\u3063\u3057\u3087\u306b\u307b\u304b\u306e\u5546\u54c1\u3082\u540c\u6642\u8cfc\u5165\u3059\u308b\u3068\u3044\u3063\u305f\u884c\u52d5\u304c\u76ee\u7acb\u3064\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u3064\u307e\u308a\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306e\u9ad8\u3044\u9867\u5ba2\u307b\u3069\u3001\u9867\u5ba2\u5358\u4fa1\u304c\u9ad8\u304f\u306a\u3063\u3066\u3044\u304f\u306e\u3067\u3059\u3002\u6700\u521d\u306f\u5b89\u4fa1\u306a\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u7d99\u7d9a\u5229\u7528\u3059\u308b\u3046\u3061\u306b\u3060\u3093\u3060\u3093\u3068\u9ad8\u4fa1\u306a\u5546\u54c1\u3092\u8cb7\u3046\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u53e3\u30b3\u30df\u306b\u3088\u308b\u62e1\u6563\u52b9\u679c<\/h3>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u304c\u9ad8\u307e\u308b\u3068\u3001\u305d\u306e\u9867\u5ba2\u304c\u53cb\u4eba\u3084\u77e5\u4eba\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3059\u3059\u3081\u308b\u53ef\u80fd\u6027\u3082\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u5b9f\u969b\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u4f7f\u3063\u3066\u3044\u308b\u4eba\u306e\u53e3\u30b3\u30df\u60c5\u5831\u306b\u306f\u8aac\u5f97\u529b\u304c\u3042\u308a\u3001\u65b0\u305f\u306a\u8cfc\u8cb7\u884c\u52d5\u3084\u9867\u5ba2\u7372\u5f97\u306b\u3064\u306a\u304c\u308b\u30b1\u30fc\u30b9\u3082\u5c11\u306a\u304f\u306a\u304f\u3001\u305d\u306e\u62e1\u6563\u30fb\u5ba3\u4f1d\u52b9\u679c\u306f\u5834\u5408\u306b\u3088\u3063\u3066\u5e83\u544a\u4ee5\u4e0a\u3068\u3082\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u500b\u4eba\u306e\u60c5\u5831\u767a\u4fe1\u529b\u306f\u3001SNS\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u3088\u3063\u3066\u5f37\u307e\u3063\u3066\u3082\u3044\u307e\u3059\u3002\u9867\u5ba2\u81ea\u8eab\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u306b\u3064\u3044\u3066\u30b3\u30e1\u30f3\u30c8\u3059\u308b\u3053\u3068\u306f\u591a\u3044\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306e\u9ad8\u3044\u9867\u5ba2\u304c\u3044\u308b\u3068\u3001\u4f01\u696d\u5074\u306eSNS\u306a\u3069\u3092\u901a\u3058\u305f\u60c5\u5831\u767a\u4fe1\u306b\u5bfe\u3059\u308b\u30ec\u30b9\u30dd\u30f3\u30b9\u306e\u591a\u3055\u3084\u3001\u60c5\u5831\u62e1\u6563\u306e\u901f\u3055\u306a\u3069\u304c\u5411\u4e0a\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u65b0\u898f\u958b\u767a\u30fb\u30b5\u30fc\u30d3\u30b9\u6539\u5584<\/h3>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306e\u9ad8\u3044\u9867\u5ba2\u304c\u591a\u304f\u306a\u308c\u3070\u3001\u9867\u5ba2\u5074\u304b\u3089\u306e\u610f\u898b\u3084\u8981\u671b\u3001\u63d0\u6848\u3092\u5f97\u308b\u6a5f\u4f1a\u3082\u5897\u3048\u3066\u304d\u307e\u3059\u3002\u305d\u3046\u3057\u305f\u751f\u306e\u60c5\u5831\u3092\u65b0\u305f\u306a\u5546\u54c1\u958b\u767a\u3084\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u306b\u53cd\u6620\u3055\u305b\u3001\u3088\u308a\u9700\u8981\u306b\u30de\u30c3\u30c1\u3057\u305f\u3082\u306e\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3044\u3046\u30b5\u30a4\u30af\u30eb\u3082\u78ba\u7acb\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\n\u53e3\u30b3\u30df\u884c\u52d5\u304c\u4fc3\u9032\u3055\u308c\u308b\u3068\u3001\u3053\u306e\u3088\u3046\u306a\u300c\u5171\u5275\u300d\u306b\u8fd1\u3044\u52b9\u679c\u3082\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_10\/index.do?code=nagoya-grampus\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15244\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/blogbnr_nagoya-grampus.png\" alt=\"\u3010\u4e8b\u4f8b\u3011\u540d\u53e4\u5c4b\u30b0\u30e9\u30f3\u30d1\u30b9\u6d41\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b03\u5e74\u9593\u306e\u8ecc\u8de1\u306e\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\" width=\"750\" height=\"140\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/blogbnr_nagoya-grampus.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/blogbnr_nagoya-grampus-230x43.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<h2>CRM\u3092\u5229\u7528\u3057\u305f\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306e\u9ad8\u3081\u65b9<\/h2>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3092\u9ad8\u3081\u308b\u65b9\u6cd5\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001CRM\u306b\u3088\u308b\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306e\u9ad8\u3081\u65b9\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>CRM\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3092\u9ad8\u3081\u308b<\/h3>\n<p>\u305d\u3082\u305d\u3082CRM\u3068\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u3068\u826f\u597d\u306a\u95a2\u4fc2\u6027\u3092\u69cb\u7bc9\u3057\u3001\u305d\u306e\u95a2\u4fc2\u3092\u9577\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u7d99\u7d9a\u3057\u3066\u3044\u304f\u305f\u3081\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u624b\u6cd5\u3092\u6307\u3057\u307e\u3059\u3002Customer Relationship Management\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff09\u306e\u7565\u3067\u3001\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>CRM\u3092\u884c\u3048\u3070\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u3044\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u65bd\u7b56\u306a\u3069\u3092\u7528\u3044\u3066\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002\u305d\u306e\u3053\u3068\u306b\u3088\u308a\u3001\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u306e\u69cb\u7bc9\u3092\u76ee\u6307\u3057\u3066\u3044\u3051\u307e\u3059\u3002<\/p>\n<p>CRM\u306e\u300c\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u69cb\u7bc9\u300d\u3068\u300c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306e\u5411\u4e0a\u300d\u306f\u3001\u307e\u3063\u305f\u304f\u540c\u3058\u3082\u306e\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001CRM\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7d99\u7d9a\u7684\u306b\u884c\u3063\u3066\u3044\u304f\u3053\u3068\u304c\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3092\u9ad8\u3081\u308b\u6709\u52b9\u306a\u65b9\u6cd5\u306e\u3072\u3068\u3064\u3068\u306a\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u5c5e\u6027\u30c7\u30fc\u30bf\u3084\u9867\u5ba2\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b<\/h3>\n<p>CRM\u306b\u304a\u3044\u3066\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u306e\u30d9\u30fc\u30b9\u3068\u306a\u308b\u306e\u304c\u9867\u5ba2\u30c7\u30fc\u30bf\u3067\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u306f\u3001\u9867\u5ba2\u306e\u6c0f\u540d\u30fb\u4f4f\u6240\u30fb\u5e74\u9f62\u30fb\u6027\u5225\u306a\u3069\u306e\u5c5e\u6027\u30c7\u30fc\u30bf\u306f\u3082\u3061\u308d\u3093\u3001\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u884c\u52d5\u30c7\u30fc\u30bf\u306e\u4e00\u4f8b\u3068\u3057\u3066\u306f\u3001\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u3084\u3001\u30e1\u30eb\u30de\u30ac\u306e\u30af\u30ea\u30c3\u30af\u6570\u3084\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3001\u5e97\u8217\u3067\u306e\u30af\u30fc\u30dd\u30f3\u5229\u7528\u306e\u56de\u6570\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3082\u30b7\u30b9\u30c6\u30e0\u3067\u7ba1\u7406\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u306f\u3001\u9867\u5ba2\u306e\u3053\u3068\u3092\u6df1\u304f\u77e5\u308b\u305f\u3081\u306e\u624b\u639b\u304b\u308a\u30fb\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u969b\u3001\u3059\u3079\u3066\u306e\u3042\u3089\u3086\u308b\u30c7\u30fc\u30bf\u3092\u691c\u8a3c\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u307e\u305a\u306f\u81ea\u793e\u306b\u3068\u3063\u3066\u5fc5\u8981\u3068\u306a\u308b\u30c7\u30fc\u30bf\u306f\u4f55\u304b\u3092\u660e\u78ba\u306b\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u4e00\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u304c\u3001\u3053\u308c\u307e\u3067\u3069\u306e\u3088\u3046\u306b\u81ea\u793e\u3084\u81ea\u793e\u306e\u5546\u54c1\u3068\u95a2\u308f\u3063\u3066\u304d\u305f\u304b\u3092\u30c7\u30fc\u30bf\u304b\u3089\u8aad\u307f\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u305d\u306e\u9867\u5ba2\u304c\u6c42\u3081\u308b\u6700\u3082\u30de\u30c3\u30c1\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u4ed5\u65b9\u3082\u898b\u3064\u304b\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<h3>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b<\/h3>\n<p>CRM\u3067\u306e\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3067\u3088\u304f\u5229\u7528\u3055\u308c\u308b\u306e\u304c\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u7528\u3044\u305f\u65bd\u7b56\u3067\u3059\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30e1\u30fc\u30eb\u3092\u7528\u3044\u3066\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u60c5\u5831\u63d0\u4f9b\u3084\u53cd\u5fdc\u306b\u5fdc\u3058\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3057\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u5f15\u304d\u51fa\u3057\u305f\u308a\u3001\u8cfc\u8cb7\u884c\u52d5\u3092\u4fc3\u3057\u305f\u308a\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u9867\u5ba2\u306e\u691c\u8a0e\u5ea6\u5408\u3044\u3084\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u5408\u308f\u305b\u305f\u30e1\u30fc\u30eb\u3092\u9001\u308b\u300c\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u300d\u3001\u898b\u8fbc\u307f\u306e\u9ad8\u3044\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u9867\u5ba2\u304c\u6b32\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u81ea\u52d5\u914d\u4fe1\u3059\u308b\u300c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u300d\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u63a5\u89e6\u3057\u3066\u8208\u5473\u3092\u6301\u3063\u305f\u6642\u70b9\u304b\u3089\u3001\u8cfc\u5165\u3057\u3066\u5229\u7528\u3092\u7d9a\u3051\u308b\u3042\u3044\u3060\u306e\u3059\u3079\u3066\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3068\u3044\u3046\u3001\u300c<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/cx\/\" target=\"_blank\" rel=\"noopener\">\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09<\/a>\u300d\u306e\u5411\u4e0a\u306b\u7d50\u3073\u3064\u304d\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u65b9\u6cd5\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3059\u308c\u3070\u3001\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u5f90\u3005\u306b\u5f37\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u3051\u304c\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u4f5c\u308b\u552f\u4e00\u306e\u65b9\u6cd5\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u5bfe\u8c61\u3068\u3057\u305f\u4f1a\u54e1\u30b5\u30a4\u30c8\u3092\u4f5c\u308a\u3001\u305d\u3053\u3067\u9867\u5ba2\u304c\u6c42\u3081\u308b\u3088\u3046\u306a\u60c5\u5831\u767a\u4fe1\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b\u3001\u5404\u7a2e\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u3092\u884c\u3046\u3053\u3068\u3082\u3001\u3088\u308a\u826f\u3044\u95a2\u4fc2\u69cb\u7bc9\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u305d\u306e\u5834\u5408\u306f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3001\u305d\u306e\u4f1a\u54e1\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u4fc3\u3059\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3068\u3057\u3066\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u3044\u305a\u308c\u306b\u305b\u3088\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u57fa\u76e4\u3068\u3057\u3066\u9867\u5ba2\u306e\u3053\u3068\u3092\u77e5\u308a\u3001\u5404\u7a2e\u65bd\u7b56\u3092\u7528\u3044\u3066\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u4f5c\u3063\u3066\u5f37\u5316\u3057\u3066\u3044\u304f\u306e\u304c\u3001CRM\u306e\u57fa\u672c\u7684\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n<h2>\u307e\u3068\u3081\uff1a\u9867\u5ba2\u3092\u3088\u304f\u77e5\u308a\u3001\u3064\u306a\u304c\u308a\u3092\u5f37\u5316\u3059\u308bCRM\u306b\u3088\u3063\u3066\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u306f\u9ad8\u307e\u308b<\/h2>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u7406\u89e3\u3092\u6df1\u3081\u3001\u9867\u5ba2\u63a5\u70b9\u306e\u5275\u51fa\u3084\u5f37\u5316\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u306a\u3069\u3092\u76ee\u6307\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002CRM\u306f\u305d\u306e\u305f\u3081\u306e\u65b9\u6cd5\u306e\u3072\u3068\u3064\u3068\u3057\u3066\u3001\u9867\u5ba2\u306b\u3064\u3044\u3066\u3088\u304f\u77e5\u308a\u3001\u3064\u306a\u304c\u308a\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u306b\u5927\u304d\u304f\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u300cSynergy!\u300d\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3092\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306b\u96c6\u7d04\u3057\u3066\u7ba1\u7406\u3057\u306a\u304c\u3089\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u3001LINE\u914d\u4fe1\u3001\u5e83\u544a\u9023\u643a\u3001Web\u30b5\u30a4\u30c8\u3067\u306e\u60c5\u5831\u767a\u4fe1\u306a\u3069\u304c\u3067\u304d\u308b\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306e\u56fd\u7523CRM\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u81ea\u793e\u306e\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3001\u30b3\u30a2\u30d5\u30a1\u30f3\u3092\u80b2\u3066\u3066\u3044\u304f\u305f\u3081\u306b\u3001\u307e\u305a\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u4f5c\u308a\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308a\u305f\u3044\u3068\u3044\u3046\u3068\u304d\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<br \/>\n\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3092\u9ad8\u3081\u308b\u305f\u3081\u306bSynergy!\u3067\u4f55\u304c\u3067\u304d\u308b\u306e\u304b\u3001\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u306e\u30da\u30fc\u30b8\u304b\u3089\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<br \/>\n<a href=\"https:\/\/www.synergy-marketing.co.jp\/cloud\/synergy\/\" target=\"_blank\" rel=\"noopener\">Synergy! &#8211; CRM\u30fb\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0<\/a><\/p>\n<p>CRM\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3082\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<br \/>\n<a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/improved_loyalty_showcase\" target=\"_blank\" rel=\"noopener\">\u3010\u65e5\u672c\u7d4c\u6e08\u65b0\u805e\u63b2\u8f09\u3011CRM\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u3067\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u5411\u4e0a\u306b\u6311\u3080\u8c61\u5370\u30de\u30db\u30fc\u30d3\u30f3<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4eba\u306e\u6c17\u6301\u3061\u3084\u611f\u60c5\u306a\u3069\u3001\u5fc3\u7406\u7684\u8981\u56e0\u306b\u6839\u3056\u3057\u305f\u884c\u52d5\u3092\u8aad\u307f\u89e3\u304f\u305f\u3081\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u306a\u308b\u306e\u304c\u300c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u300d\u3067\u3059\u3002 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