{"id":15363,"date":"2023-03-30T16:02:24","date_gmt":"2023-03-30T07:02:24","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=15363"},"modified":"2024-12-12T11:46:32","modified_gmt":"2024-12-12T02:46:32","slug":"cdp-crm-differences","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/cdp-crm-differences","title":{"rendered":"CDP\u3068CRM\u306e\u9055\u3044\u306f\uff1f\u7d50\u5c40\u4f55\u304c\u3067\u304d\u308b\u306e\uff1fCRM\u30d9\u30f3\u30c0\u30fc\u76ee\u7dda\u3067CDP\u3092\u89e3\u8aac\uff01"},"content":{"rendered":"<p><a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/cdp\/\" target=\"_blank\" rel=\"noopener\">CDP<\/a>\u3068\u306fCustomer Data Platform\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306e\u7565\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5b9f\u5728\u3059\u308b\u500b\u4eba\u3092\u30ad\u30fc\u306b\u3057\u3066\u53ce\u96c6\u30fb\u7d50\u5408\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_cdp\" target=\"_blank\" rel=\"noopener\">\u524d\u56de\u306e\u8a18\u4e8b<\/a>\u3067\u306fCDP\u306b\u3064\u3044\u3066CRM\u30d9\u30f3\u30c0\u30fc\u306e\u76ee\u7dda\u304b\u3089\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u9867\u5ba2\u306b\u95a2\u9023\u3059\u308b\u30c7\u30fc\u30bf\u3092CDP\u306b\u96c6\u7d04\u3057\u3001\u9867\u5ba2\u5358\u4f4d\u306e\u30c7\u30fc\u30bf\u306b\u96c6\u8a08\uff0f\u5909\u63db\uff08\u7d71\u5408\uff09\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u3088\u3044\u9867\u5ba2\u4f53\u9a13\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u65bd\u7b56\u306e\u5f37\u5316\u3084\u30c7\u30fc\u30bf\u306e\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u6d3b\u7528\u30a4\u30e1\u30fc\u30b8\u3092\u3082\u3063\u3066\u3044\u305f\u3060\u304f\u305f\u3081\u306bCDP\u305d\u306e\u3082\u306e\u306e\u89e3\u8aac\u3067\u306f\u306a\u304f\u3001CDP\u3068CRM\uff0fMA\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3069\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u5b9f\u73fe\u3067\u304d\u308b\u304b\u3001\u305d\u306e\u305f\u3081\u306b\u3069\u3093\u306a\u6e96\u5099\u304c\u5fc5\u8981\u304b\u3092\u304a\u4f1d\u3048\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n<div class=\"inner-cta\">\n<div class=\"inner-cta-content\">\n<div class=\"inner-cta-content-img\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/wp\/wp-content\/uploads\/thumb_crm_cdp.png\" alt=\"CDP\u00d7CRM\u3067\u89e3\u6c7a\uff01\u30c7\u30fc\u30bf\u306e\u300c\u30b5\u30a4\u30ed\u5316\u300d\u3068\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u5584\" width=\"200\" height=\"150\" \/><\/p>\n<\/div>\n<div class=\"inner-cta-content-text\">\n<h4>\u70b9\u5728\u3059\u308b\u9867\u5ba2\u60c5\u5831\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3044\u304b\u3059\u306b\u306f\uff1fCDP\u00d7CRM\u3067\u89e3\u6c7a\uff01<\/h4>\n<p>\u9867\u5ba2\u60c5\u5831\u3092\u7d71\u5408\u3057\u3066\u6d3b\u7528\u3057\u305f\u3044\u65b9\u306b\u304a\u3059\u3059\u3081\u306e\u8cc7\u6599\u3067\u3059\u3002CDP\u3068CRM\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u89e3\u6c7a\u3059\u308b\u65b9\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/p>\n<p class=\"inner-cta-content-btn\"><a id=\"ct-blog-innnercta-01\" class=\"btn btn-red btn-block\" href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_10\/index.do?code=crm_cdp\" target=\"_blank\" rel=\"noopener\">PDF\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>\u305d\u3082\u305d\u3082CDP\u3068CRM\u3063\u3066\u4f55\u304c\u9055\u3046\u306e\uff1f<\/h2>\n<h3>CRM\u3068\u306f<\/h3>\n<p>Customer Relationship Management\uff08\u30ab\u30b9\u30bf\u30de\u30fc \u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7 \u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff09\u306e\u7565\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u307e\u305f\u306f\u300c\u9867\u5ba2\u95a2\u4fc2\u6027\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u300d\u306a\u3069\u3068\u8a33\u3057\u307e\u3059\u3002<br \/>\n\u3061\u306a\u307f\u306b\u3001\u201cCRM\u3068\u306f\u201d\u3067\u691c\u7d22\u3092\u3059\u308b\u3068\u300cCRM\u30b7\u30b9\u30c6\u30e0\u300d\u3092\u89e3\u8aac\u3059\u308b\u30da\u30fc\u30b8\u304c\u591a\u304f\u8868\u793a\u3055\u308c\u307e\u3059\u3002<br \/>\nCDP\u3082CRM\u3082\u300c\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u300d\u3068\u3044\u3046\u70b9\u3067\u306f\u5171\u901a\u306e\u4ed5\u7d44\u307f\uff08\u30b7\u30b9\u30c6\u30e0\uff09\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067CRM\u3068\u3044\u3046\u8a00\u8449\u81ea\u4f53\u306f\u4e3b\u306b<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/ltv\/\" target=\"_blank\" rel=\"noopener\">LTV<\/a>\u3092\u91cd\u8996\u3057\u305f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u65b9\u91dd\uff08\u53d6\u308a\u7d44\u307f\uff09\u300d\u3068\u3057\u3066\u4f7f\u308f\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002CRM\u6d3b\u52d5\u3092\u5b9f\u8df5\u3059\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u3068\u3057\u3066\u30b7\u30b9\u30c6\u30e0\u304c\u5b58\u5728\u3057\u3066\u3044\u308b\u306e\u304c\u5b9f\u614b\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15388\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/pic_01.png\" alt=\"\u6226\u7565\uff0f\u65b9\u91dd\u3068\u3057\u3066\u306eCRM\u3068\u3001\u30b7\u30b9\u30c6\u30e0\u3068\u3057\u3066\u306eCRM\" width=\"750\" height=\"250\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/pic_01.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/pic_01-230x77.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3>CDP\u306fCRM\u304c\u4f75\u7528\u3055\u308c\u308b\u3053\u3068\u3082\u591a\u3044<\/h3>\n<p>\u4e0a\u8ff0\u306e\u6226\u7565\uff0f\u65b9\u91dd\u3068\u3057\u3066\u306eCRM\u3092\u4e3b\u8a9e\u306b\u3059\u308b\u5834\u5408\u3001\u3084\u3084\u3053\u3057\u3044\u8a71\u3067\u3059\u304c\u3001CRM\u3068\u3044\u3046\u300c\u6d3b\u52d5\u300d\u3092\u5b9f\u65bd\u3059\u308b\u4e0a\u3067\u3001\u300cCDP\u3092\u5229\u7528\u300d\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u306b\u306a\u308b\u5834\u9762\u3082\u591a\u3005\u3042\u308a\u307e\u3059\u3002<br \/>\n\u591a\u304f\u306e\u30b1\u30fc\u30b9\u3067\u306f\u3001CDP\u3067\u96c6\u7d04\uff0f\u5909\u63db\uff08\u7d71\u5408\uff09\u3057\u305f\u30c7\u30fc\u30bf\u3092CRM\u300c\u30b7\u30b9\u30c6\u30e0\u300d\u306b\u9023\u643a\u3092\u3057\u3001LTV\u3092\u4f38\u3070\u3059\u305f\u3081\u306b\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u5584\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u65bd\u7b56\u306e\u5b9f\u884c\uff08\u2252\u65b9\u91dd\uff0f\u6d3b\u52d5\u3068\u3057\u3066\u306eCRM\uff09\u3092\u884c\u3046\u3088\u3046\u306a\u5ea7\u7d44\u307f\u3092\u3064\u304f\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p class=\"text-center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15389\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/pic_02.png\" alt=\"\u30b7\u30b9\u30c6\u30e0\u9023\u643a\u306e\u5ea7\u7d44\u307f\u4f8b\" width=\"750\" height=\"350\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/pic_02.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/pic_02-230x107.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\u30b7\u30b9\u30c6\u30e0\u9023\u643a\u306e\u5ea7\u7d44\u307f\u4f8b<\/p>\n<p>CDP\u81ea\u4f53\u306b\u306f\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u3084LINE\u3078\u306e\u914d\u4fe1\u306a\u3069\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3059\u308b\u6a5f\u80fd\u304c\u3064\u3044\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001CDP\u304b\u3089\u65bd\u7b56\u306b\u5fc5\u8981\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092CRM\u306b\u9023\u643a\u3092\u884c\u3044\u3001\u65bd\u7b56\u306fCRM\u30b7\u30b9\u30c6\u30e0\u3092\u901a\u3057\u3066\u5b9f\u884c\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>CRM\u30d9\u30f3\u30c0\u30fc\u76ee\u7dda\u3067\u306eCDP\u6d3b\u7528\u30b7\u30fc\u30f3<\/h2>\n<p>CDP\u76ee\u7dda\u3067\u306f\u65bd\u7b56\u5b9f\u65bd\u306e\u305f\u3081\u306bCRM\u30b7\u30b9\u30c6\u30e0\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u304c\u3001\u9006\u306bCRM\u306e\u76ee\u7dda\u3067\u306f\u3069\u306e\u3088\u3046\u306a\u5834\u9762\u3067CDP\u304c\u3042\u308b\u3068\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f4\u3064\u306e\u30b1\u30fc\u30b9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\uff11\uff0e\u8907\u5408\u7684\u306a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u305f\u3044\u3068\u304d<\/h3>\n<p>CRM\u30b7\u30b9\u30c6\u30e0\u306f\u4e00\u822c\u7684\u306b\u306f\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u3092\u5fd7\u5411\u3057\u3066\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u7570\u306a\u308b\u7a2e\u985e\u306e\u30c7\u30fc\u30bf\u306e\u53d6\u308a\u6271\u3044\u306b\u9650\u754c\u304c\u3042\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3082\u305d\u3082\u3001\u4f01\u696d\u304c\u6301\u3064\u9867\u5ba2\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u306f\u305d\u308c\u305e\u308c\u5225\u306e\u74b0\u5883\u3067\u7ba1\u7406\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3082\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u5e97\u8217\u3068EC\u306e\u4f1a\u54e1\u30c7\u30fc\u30bf\u304c\u5225\u3005\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u7ba1\u7406\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u306a\u30b1\u30fc\u30b9\u306f\u3082\u3061\u308d\u3093\u3001\u4ed6\u306b\u3082\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b1\u30fc\u30b9\u306b\u3088\u304f\u906d\u9047\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>CRM\u30b7\u30b9\u30c6\u30e0\u3067\u65e2\u5b58\u9867\u5ba2\u306eWeb\u30a2\u30af\u30bb\u30b9\u5c65\u6b74\u30c7\u30fc\u30bf\u306f\u53d6\u5f97\u3067\u304d\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306eWeb\u30a2\u30af\u30bb\u30b9\u5c65\u6b74\u30c7\u30fc\u30bf\u306fCRM\u5074\u3067\u7ba1\u7406\u3067\u304d\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9<\/li>\n<li>Web\u63a5\u5ba2\u30c4\u30fc\u30eb\u3067\u306e\u63a5\u89e6\u5c65\u6b74\u306a\u3069\u5225\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3067\u53d6\u5f97\u3057\u3066\u3044\u308b\u30c7\u30fc\u30bf\u304c\u5b58\u5728\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9<\/li>\n<\/ul>\n<p>\u306a\u3069\u3001CRM\u3060\u3051\u3067\u306e\u7ba1\u7406\u304c\u96e3\u3057\u3044\u3068\u304d\u306b\u306fCDP\u304c\u6d3b\u8e8d\u3057\u307e\u3059\u3002<\/p>\n<h3>\uff12\uff0e\u30c7\u30fc\u30bf\u3092\u96c6\u8a08\u3057\u3001\u610f\u5473\u3042\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u305f\u3044\u3068\u304d<\/h3>\n<p>CRM\u5074\u3067\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3057\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u30c7\u30fc\u30bf\u304c\u4f7f\u3044\u3065\u3089\u3044\u3001\u610f\u5473\u3092\u898b\u3044\u3060\u3057\u3065\u3089\u3044\u30b1\u30fc\u30b9\u304c\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u306e\u3088\u3046\u306a\u5834\u5408\u3082CDP\u304c\u3042\u308b\u3068\u4fbf\u5229\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001CRM\u5074\u3067\u8cfc\u8cb7\u5c65\u6b74\u30c7\u30fc\u30bf\uff08\u3044\u3064\u8ab0\u304c\u3001\u4f55\u3092\u8cb7\u3063\u305f\u304b\uff09\u3092\u4fdd\u6709\u3057\u3066\u3044\u308b\u3068\u3057\u307e\u3059\u3002<br \/>\n\u3053\u306e\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3066\u300c\u5546\u54c1A\u306e\u8cfc\u5165\u8005\u300d\u306b\u300c\u8cfc\u5165\u304b\u30893\u65e5\u5f8c\u300d\u306b\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u306fCRM\u5358\u4f53\u3067\u3082\u5bb9\u6613\u306b\u5b9f\u73fe\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5834\u5408\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<ul>\n<li>\u76f4\u8fd11\u5e74\u9593\u306e\u8cfc\u5165\u306e\u3046\u3061\u3001\u5546\u54c1\u30ab\u30c6\u30b4\u30ea1\u306e\u5546\u54c1\u30923\u56de\u4ee5\u4e0a\u8cfc\u5165\u3057\u3066\u3044\u308b\u9867\u5ba2\u3092\u7d5e\u308a\u8fbc\u307f<\/li>\n<li>\u6bce\u6708\u8cfc\u5165\u3057\u3066\u3044\u308b\u9867\u5ba2\u306e\u5e73\u5747\u8cfc\u5165\u9593\u9694\u306e\u65e5\u6570\u306b\u5408\u308f\u305b\u305f\u65bd\u7b56\u3092\u5b9f\u65bd<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u3088\u3046\u306a\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u5546\u54c1\u3068\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u306e\u7d10\u4ed8\u3051\u3092\u3057\u3001\u8cfc\u5165\u56de\u6570\u306e\u96c6\u8a08\u3084\u7279\u5b9a\u306e\u5546\u54c1\u3092\u6bce\u6708\u8cfc\u5165\u3057\u3066\u3044\u308b\u9867\u5ba2\u3092\u62bd\u51fa\u3057\u305f\u4e0a\u3067\u5e73\u5747\u306e\u8cfc\u5165\u9593\u9694\u3092\u7b97\u51fa\u3059\u308b\u3001\u306a\u3069\u3068\u3044\u3063\u305f\u72ec\u81ea\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u5225\u9014\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002CRM\u30b7\u30b9\u30c6\u30e0\u5358\u4f53\u3067\u306f\u5b9f\u73fe\u304c\u3067\u304d\u306a\u3044\u3001\u3067\u304d\u305f\u3068\u3057\u3066\u3082\u6761\u4ef6\u62bd\u51fa\u306e\u8a2d\u5b9a\u304c\u8907\u96d1\u306b\u306a\u308b\u3053\u3068\u3082\u591a\u3005\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\uff13\uff0e\u9ad8\u5ea6\u306a\u5206\u6790\u3084\u5916\u90e8\u30c7\u30fc\u30bf\u3068\u7d44\u307f\u5408\u308f\u305b\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u305f\u3044\u3068\u304d<\/h3>\n<p>CDP\u306e\u4e2d\u306b\u306f\u3001\u6a5f\u68b0\u5b66\u7fd2\u306e\u6a5f\u80fd\u3068\u9023\u643a\u6027\u304c\u9ad8\u3044\u30b5\u30fc\u30d3\u30b9\u304c\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002CDP\u306b\u84c4\u7a4d\u3057\u305f\u30c7\u30fc\u30bf\u304b\u3089\u3001\u89e3\u7d04\u4e88\u6e2c\u3092\u884c\u3044\u3001\u89e3\u7d04\u898b\u8fbc\u307f\u306e\u9ad8\u3044\u4f1a\u54e1\u306b\u5bfe\u3057\u3066\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u305f\u308a\u3001\u8cfc\u5165\u898b\u8fbc\u307f\u5ea6\u306b\u5408\u308f\u305b\u3066\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u63d0\u4f9b\u306e\u3060\u3057\u5206\u3051\u3092\u884c\u3063\u305f\u308a\u3068\u3044\u3063\u305f\u3053\u3068\u3082\u5b9f\u73fe\u53ef\u80fd\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u81ea\u793e\u4fdd\u6709\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001\u5929\u5019\u4e88\u6e2c\u306e\u30c7\u30fc\u30bf\u306a\u3069\u5916\u90e8\u306e\u30c7\u30fc\u30bf\u3068\u81ea\u793e\u30c7\u30fc\u30bf\u3092\u304b\u3051\u5408\u308f\u305b\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u9867\u5ba2\u3054\u3068\u306b\u5929\u6c17\u306b\u5408\u308f\u305b\u3066\u914d\u4fe1\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3060\u3057\u5206\u3051\u308b\u3068\u3044\u3063\u305f\u9ad8\u5ea6\u306a\u65bd\u7b56\u5c55\u958b\u306e\u5b9f\u73fe\u53ef\u80fd\u6027\u3082\u5e83\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3>\uff14\uff0e\u30b7\u30b9\u30c6\u30e0\u3092\u6a2a\u65ad\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u679c\u306e\u628a\u63e1\u3084\u9867\u5ba2\u5206\u6790\u3092\u884c\u3044\u305f\u3044\u3068\u304d<\/h3>\n<p>\u6700\u5f8c\u306e\u30b1\u30fc\u30b9\u306fCRM\u65bd\u7b56\u3068\u306f\u5c11\u3057\u5916\u308c\u307e\u3059\u304c\u3001\u4e8b\u696d\u3054\u3068\u306b\u30c7\u30fc\u30bf\u304c\u5206\u65ad\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u6210\u679c\u3084\u9867\u5ba2\u306e\u50be\u5411\u304c\u6b63\u78ba\u306b\u5206\u6790\u3067\u304d\u305a\u3001\u9069\u5207\u306a\u6226\u7565\u304c\u7acb\u3066\u3089\u308c\u306a\u3044\u3068\u3044\u3046\u304a\u60a9\u307f\u3082\u3088\u304f\u4f3a\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001EC\u3068\u5e97\u8217\u3067\u5c55\u958b\u3055\u308c\u3066\u3044\u308b\u4f01\u696d\u69d8\u306e\u5834\u5408\u3001\u521d\u56de\u8cfc\u5165\u3092\u5e97\u8217\u3067\u3055\u308c\u3066\u4ee5\u5f8c\u3001EC\u3092\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u9867\u5ba2\u306e\u5272\u5408\u3084\u50be\u5411\u3092\u628a\u63e1\u3067\u304d\u306a\u304b\u3063\u305f\u308a\u3001EC\u304b\u3089\u914d\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u304c\u5e97\u8217\u6765\u5e97\u306b\u3069\u306e\u7a0b\u5ea6\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u306e\u304b\u304c\u8a08\u6e2c\u3067\u304d\u306a\u304b\u3063\u305f\u308a\u3068\u3001PDCA\u3092\u56de\u3059\u3046\u3048\u3067\u307b\u3057\u3044\u60c5\u5831\u3092\u3064\u304b\u3081\u306a\u3044\u30b1\u30fc\u30b9\u304c\u3067\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u30b1\u30fc\u30b9\u3067\u3082CDP\u3092\u5229\u7528\u3057\u3001\u30c7\u30fc\u30bf\u306e\u30b5\u30a4\u30ed\u5316\u3092\u89e3\u6d88\u3059\u308b\u3053\u3068\u3067\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u898b\u3048\u308b\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001CRM\u306e\u6210\u679c\u3092\u6539\u5584\u3059\u308b\u7cf8\u53e3\u3092\u3064\u304b\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e2d\u306b\u306f\u3001\u305d\u3082\u305d\u3082CRM\u306e\u6210\u679c\u81ea\u4f53\u304c\u30c7\u30fc\u30bf\u306e\u30b5\u30a4\u30ed\u5316\u306b\u3088\u308a\u898b\u3048\u306a\u3044\u3053\u3068\u3082\u3042\u308a\u3001\u305d\u3046\u3057\u305f\u5834\u5408\u3082\u3088\u308aCDP\u304c\u529b\u3092\u767a\u63ee\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"inner-cta\">\n<div class=\"inner-cta-content\">\n<div class=\"inner-cta-content-img\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/wp\/wp-content\/uploads\/thumb_crm_cdp.png\" alt=\"CDP\u00d7CRM\u3067\u89e3\u6c7a\uff01\u30c7\u30fc\u30bf\u306e\u300c\u30b5\u30a4\u30ed\u5316\u300d\u3068\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u5584\" width=\"200\" height=\"150\" \/><\/p>\n<\/div>\n<div class=\"inner-cta-content-text\">\n<h4>\u70b9\u5728\u3059\u308b\u9867\u5ba2\u60c5\u5831\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3044\u304b\u3059\u306b\u306f\uff1fCDP\u00d7CRM\u3067\u89e3\u6c7a\uff01<\/h4>\n<p>\u8907\u6570\u306e\u30b7\u30b9\u30c6\u30e0\u306b\u3066\u5225\u3005\u306b\u7ba1\u7406\u3055\u308c\u308b\u9867\u5ba2\u60c5\u5831\u3002\u3053\u308c\u3089\u3092\u7d71\u5408\u3057\u3066\u6d3b\u7528\u3057\u305f\u3044\u65b9\u306b\u304a\u3059\u3059\u3081\u306e\u8cc7\u6599\u3067\u3059\u3002CDP\u3068CRM\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u89e3\u6c7a\u3059\u308b\u65b9\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/p>\n<p class=\"inner-cta-content-btn\"><a id=\"ct-blog-innnercta-02\" class=\"btn btn-red btn-block\" href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_10\/index.do?code=crm_cdp\" target=\"_blank\" rel=\"noopener\">PDF\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>CDP\u306e\u5c0e\u5165\u5224\u65ad\u30fb\u691c\u8a0e\u306e\u9032\u3081\u65b9<\/h2>\n<p>CRM\u30d9\u30f3\u30c0\u30fc\u3068\u3057\u3066\u6709\u52b9\u306aCDP\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u304a\u8a71\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001CDP\u5c0e\u5165\u306b\u306f\u5e45\u5e83\u3044\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u81ea\u793e\u306b\u3068\u3063\u3066\u3082\u5f79\u306b\u7acb\u3064\u304b\u3082\u3001\u3068\u8208\u5473\u304c\u6df1\u307e\u3063\u305f\u65b9\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<br 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\/>\n\u300cSnowflake\u300d\u3068\u3044\u3046SaaS\u578b\u306eDWH\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002<br \/>\n\uff08\u5f0a\u793e\u3067\u3082\u69cb\u7bc9\u5b9f\u7e3e\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u6c17\u306b\u306a\u308b\u65b9\u306f\u305c\u3072<a href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_8\/index.do\" target=\"_blank\" rel=\"noopener\">\u3054\u76f8\u8ac7<\/a>\u304f\u3060\u3055\u3044\uff09<\/p>\n<h2>CDP\u5c0e\u5165\u3092\u691c\u8a0e\u3059\u308b\u969b\u306e\u30dd\u30a4\u30f3\u30c8\uff0f\u4e8b\u524d\u6e96\u5099<\/h2>\n<p>CDP\u306b\u9650\u3063\u305f\u8a71\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u5c0e\u5165\u3059\u308b\u969b\u306b\u306f\u3084\u306f\u308a\u4e8b\u524d\u306e\u691c\u8a0e\uff0f\u6e96\u5099\u304c\u5927\u4e8b\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\nCDP\u3092\u5c0e\u5165\u3059\u308b\u969b\u306b\u3082\u540c\u3058\u304f\u3001\u4e8b\u524d\u306e\u6e96\u5099\u3068\u3057\u3066\u5c0e\u5165\u5f8c\u306e\u300c\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u300d\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001CDP\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067<\/p>\n<ul>\n<li>\u4f55\u306e\u6307\u6a19\u3092\u4f38\u3070\u3059\u305f\u3081\u306e\u3069\u3093\u306a\u65bd\u7b56\u304c\u5b9f\u65bd\u3067\u304d\u308b\u306e\u304b<\/li>\n<li>\u73fe\u5728\u5206\u65ad\u3055\u308c\u3066\u3044\u308b\u4f55\u306e\u6570\u5024\u3084\u9867\u5ba2\u884c\u52d5\u304c\u898b\u3048\u308b\u5316\u3059\u308b\u306e\u304b\u3002\u307e\u305f\u898b\u3048\u308b\u5316\u3057\u305f\u3053\u3068\u306b\u3088\u3063\u3066\u3069\u306e\u3088\u3046\u306a\u5909\u5316\u304c\u81ea\u793e\u306e\u7d44\u7e54\u3084\u65bd\u7b56\u306b\u8d77\u304d\u3046\u308b\u304b\u3002<\/li>\n<li>\u5c0e\u5165\u5f8c\u306e\u5909\u5316\u306e\u5927\u304d\u3055\u306f\u3069\u306e\u7a0b\u5ea6\u306e\u30a4\u30f3\u30d1\u30af\u30c8\uff08\u58f2\u4e0a\u306a\u3069\uff09\u306b\u306a\u308b\u304b\uff08\u203b\u7cbe\u7dfb\u3067\u306f\u306a\u304f\u3001\u6539\u5584\u3067\u304d\u308b\u5e45\u3092\u60f3\u5b9a\u3057\u3066\u304a\u304f\uff09<\/li>\n<\/ul>\n<p>\u306a\u3069\u306b\u7b54\u3048\u3089\u308c\u308b\u3001\u5c11\u306a\u304f\u3068\u3082\u8003\u616e\u3067\u304d\u3066\u3044\u308b\u72b6\u614b\u3067\u3042\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u305d\u3082\u305d\u3082\u73fe\u5728\u4fdd\u6709\u306e\u30c7\u30fc\u30bf\u4e0a\u3001CDP\u306e\u5c0e\u5165\u3060\u3051\u3067\u306f\u30c7\u30fc\u30bf\u7d71\u5408\u304c\u5b9f\u65bd\u3067\u304d\u306a\u3044\u30b1\u30fc\u30b9\u3082\u60f3\u5b9a\u3055\u308c\u307e\u3059\u306e\u3067\u3001\u5c0e\u5165\u5f8c\u306b\u3069\u306e\u3088\u3046\u306a\u5f62\u5f0f\u306e\u30c7\u30fc\u30bf\u306b\u5909\u63db\u3092\u884c\u3044\u305f\u3044\u306e\u304b\u3001\u305d\u308c\u304c\u6280\u8853\u4e0a\u5b9f\u73fe\u53ef\u80fd\u306a\u306e\u304b\u3001\u3068\u3044\u3046\u70b9\u3082\u4e8b\u524d\u306b\u691c\u8a0e\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4eee\u306b\u3001\u73fe\u5728CRM\u3084MA\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u904b\u7528\u3055\u308c\u3066\u3044\u308b\u4f01\u696d\u69d8\u306e\u5834\u5408\u306f\u3001CDP\u5c0e\u5165\u5f8c\u306b\u5b9f\u65bd\u3059\u308b\u65bd\u7b56\u306e\u6574\u7406\u3068\u305d\u308c\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u9805\u76ee\u306e\u8a2d\u8a08\u304c\u5b8c\u4e86\u3057\u3066\u304b\u3089\u3001CDP\u306e\u5c0e\u5165\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u73fe\u5b9f\u7684\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u691c\u8a0e\u3092\u9032\u3081\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_cdp\" target=\"_blank\" rel=\"noopener\">\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/a>\u3067\u3082\u5c11\u3057\u89e6\u308c\u3066\u3044\u307e\u3059\u306e\u3067\u3088\u308d\u3057\u3051\u308c\u3070\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u25bc\u30b9\u30c6\u30c3\u30d7\u4f8b<\/p>\n<ol>\n<li>\u9867\u5ba2\u884c\u52d5\uff0f\u4f53\u9a13\u306e\u6574\u7406\uff08\u2252\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u6574\u7406\uff09<\/li>\n<li>\u65bd\u7b56\u5b9f\u884c\u53ef\u80fd\u30dd\u30a4\u30f3\u30c8\u306e\u6d17\u3044\u51fa\u3057<\/li>\n<li>\u65bd\u7b56\u306e\u8a2d\u8a08\uff08\u4f55\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u5fc5\u8981\u304b\uff09<\/li>\n<li>\u6539\u5584\u4eee\u8aac\u306e\u8a2d\u5b9a\uff08\u3069\u3046\u3059\u308c\u3070\u65bd\u7b56\u306b\u3088\u3063\u3066\u6539\u5584\u304c\u53ef\u80fd\u304b\uff09<\/li>\n<li>\u65bd\u7b56\u5b9f\u65bd\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u8981\u4ef6\u5b9a\u7fa9<\/li>\n<\/ol>\n<p>\u4e0a\u8a18\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067CDP\u306e\u5fc5\u8981\u6027\u304c\u898b\u3048\u3066\u304f\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h2>\u6700\u5f8c\u306b<\/h2>\n<p><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_cdp\" target=\"_blank\" rel=\"noopener\">\u524d\u56de\u306e\u8a18\u4e8b<\/a>\u3068\u5408\u308f\u305b\u30662\u56de\u306b\u308f\u305f\u3063\u3066\u3001CRM\u30d9\u30f3\u30c0\u30fc\u306e\u76ee\u7dda\u3067CDP\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002\u5c11\u3057\u3067\u3082\u7686\u3055\u307e\u306e\u3054\u53c2\u8003\u306b\u306a\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n<p>\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001CRM\u3092\u4e2d\u5fc3\u306b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u6226\u7565\u8a2d\u8a08\u30fb\u30b7\u30b9\u30c6\u30e0\u63d0\u4f9b\u30fb\u65bd\u7b56\u5b9f\u884c\u306e\u3054\u652f\u63f4\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>CDP\u306b\u95a2\u3057\u3066\u3082\u3001\u300c\u305d\u3082\u305d\u3082\u4eca\u5c0e\u5165\u3059\u3079\u304d\u306a\u306e\u304b\uff1f\u300d\u300c\u5c0e\u5165\u3057\u305f\u5834\u5408\u306b\u3069\u306e\u3088\u3046\u306a\u52b9\u679c\uff0f\u5909\u5316\u304c\u898b\u8fbc\u3081\u308b\u306e\u304b\uff1f\u300d\u306e\u691c\u8a0e\u3068\u73fe\u5b9f\u89e3\u3092\u3054\u4e00\u7dd2\u306b\u898b\u3064\u3051\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>CDP\u306b\u9650\u3089\u305a\u3001\u5f0a\u793e\u3078\u306e\u3054\u76f8\u8ac7\u306f\u3001\u304a\u6c17\u8efd\u306b<a href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_8\/index.do\" target=\"_blank\" rel=\"noopener\">\u304a\u554f\u3044\u5408\u308f\u305b<\/a>\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CDP\u3068\u306fCustomer Data Platform\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306e\u7565\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5b9f\u5728\u3059\u308b\u500b\u4eba\u3092\u30ad\u30fc\u306b\u3057\u3066\u53ce\u96c6\u30fb\u7d50\u5408\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002 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