{"id":15529,"date":"2023-05-12T11:30:11","date_gmt":"2023-05-12T02:30:11","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=15529"},"modified":"2025-03-05T17:03:29","modified_gmt":"2025-03-05T08:03:29","slug":"what_is_cpm_analysis","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_cpm_analysis","title":{"rendered":"CPM\u5206\u6790\u3068\u306f\uff1fRFM\u5206\u6790\u3068\u306e\u9055\u3044\u3084\u5177\u4f53\u7684\u306a\u9032\u3081\u65b9\u3092\u89e3\u8aac"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/413_mainvisual.png\" alt=\"CPM\u5206\u6790\u3068\u306f\uff1fRFM\u5206\u6790\u3068\u306e\u9055\u3044\u3084\u5177\u4f53\u7684\u306a\u9032\u3081\u65b9\u3092\u89e3\u8aac\" width=\"750\" height=\"456\" class=\"alignnone size-full wp-image-15563\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/413_mainvisual.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/413_mainvisual-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u3053\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3068\u3044\u3048\u307e\u3059\u3002CPM\u5206\u6790\u306f\u3001\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u3066\u3044\u304f\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u5206\u6790\u624b\u6cd5\u306e\u3072\u3068\u3064\u3067\u3059\u3002<br \/>\n\u4eca\u56de\u306f\u3001CPM\u5206\u6790\u306e\u6982\u8981\u3084RFM\u5206\u6790\u3068\u306e\u9055\u3044\u3001\u5177\u4f53\u7684\u306a\u9032\u3081\u65b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002CPM\u5206\u6790\u3092\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u7d39\u4ecb\u3057\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u306e\u306b\u5f79\u7acb\u3066\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"inner-cta\">\n<div class=\"inner-cta-content\">\n<div class=\"inner-cta-content-img\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/wp\/wp-content\/uploads\/thumb_kokyaku_analysis.png\" alt=\"\u9867\u5ba2\u7ba1\u7406\u306e\u30ce\u30a6\u30cf\u30a6\u30fb\u30c9\u30a5\u30cf\u30a6\u3010\u6d3b\u7528\u7de8\u3011\" width=\"200\" height=\"150\" \/><\/p>\n<\/div>\n<div class=\"inner-cta-content-text\">\n<h4>\u9867\u5ba2\u7ba1\u7406\u306e\u30ce\u30a6\u30cf\u30a6\u30fb\u30c9\u30a5\u30cf\u30a6\u3010\u6d3b\u7528\u7de8\u3011<\/h4>\n<p>\u8cc7\u6599\u5185\u3067CPM\u3084RFM\u3001\u30c7\u30b7\u30eb\u5206\u6790\u306a\u3069\u8907\u6570\u5206\u6790\u304c\u8f09\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"inner-cta-content-btn\"><a id=\"ct-blog-innnercta-01\" class=\"btn btn-red btn-block\" href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_10\/index.do?code=kokyaku_analysis\" target=\"_blank\" rel=\"noopener\">PDF\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<h2>CPM\u5206\u6790\u3068\u306f\u3001\u512a\u826f\u9867\u5ba2\u80b2\u6210\u306e\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u5206\u6790\u624b\u6cd5<\/h2>\n<p>CPM\u306fCustomer Portfolio Management\u306e\u7565\u3067\u3059\u3002CPM\u5206\u6790\u3068\u306f\u3001\u300c\u8cfc\u5165\u56de\u6570\u300d\u300c\u8cfc\u5165\u91d1\u984d\u300d\u300c\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570\u300d\u306e3\u8ef8\u3067\u9867\u5ba2\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u4e3b\u306b\u512a\u826f\u9867\u5ba2\u306e\u80b2\u6210\uff08\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u5206\u6790\u624b\u6cd5\u3068\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306bCPM\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u80b2\u6210\u6bb5\u968e\u3092\u533a\u5206\u3051\u3057\u3001\u80b2\u6210\u6bb5\u968e\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u969b\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u5546\u54c1\u30921\u56de\u8cfc\u5165\u3057\u305f\u304d\u308a\u3067\u30012\u56de\u76ee\u4ee5\u964d\u306e\u8cfc\u5165\u5c65\u6b74\u304c\u898b\u3089\u308c\u306a\u3044\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u3001\u521d\u56de\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u6642\u671f\u3092\u898b\u8a08\u3089\u3063\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u4e00\u65b9\u3067\u3001\u3059\u3067\u306b\u4e00\u5b9a\u4ee5\u4e0a\u306e\u8cfc\u5165\u56de\u6570\u30fb\u8cfc\u5165\u91d1\u984d\u306b\u9054\u3057\u3066\u3044\u308b\u9867\u5ba2\u306b\u95a2\u3057\u3066\u306f\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3092\u56f3\u308a\u3001\u512a\u826f\u9867\u5ba2\u3078\u3068\u80b2\u3066\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4f01\u696d\u3068\u9867\u5ba2\u3068\u306e\u95a2\u308f\u308a\u306f\u300c\u70b9\u300d\u3067\u306f\u306a\u304f\u3001\u6642\u9593\u3092\u304b\u3051\u3066\u80b2\u3093\u3067\u3044\u304f\u3079\u304d\u300c\u7dda\u300d\u3068\u3057\u3066\u6349\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u9867\u5ba2\u3092\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u80b2\u3066\u308b\u3068\u3001\u5b89\u5b9a\u7684\u306a\u58f2\u4e0a\u57fa\u76e4\u306e\u5f62\u6210\u3092\u76ee\u6307\u305b\u308b\u304b\u3089\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001CPM\u5206\u6790\u306f\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u58f2\u4e0a\u30a2\u30c3\u30d7\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>CPM\u5206\u6790\u3068RFM\u5206\u6790\u3068\u306e\u9055\u3044<\/h2>\n<p>\u9867\u5ba2\u5206\u6790\u306b\u7528\u3044\u3089\u308c\u308b\u624b\u6cd5\u306b\u306f\u3001CPM\u5206\u6790\u306e\u307b\u304b\u306b\u300cRFM\u5206\u6790\u300d\u304c\u3042\u308a\u307e\u3059\u3002\u5b9f\u306f\u3001CPM\u5206\u6790\u3068RFM\u5206\u6790\u306f\u3001\u4e92\u3044\u306b\u5f31\u70b9\u3092\u88dc\u3044\u5408\u3046\u95a2\u4fc2\u306b\u3042\u308b\u306e\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001CPM\u5206\u6790\u3078\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u306b\u306f\u3001RFM\u5206\u6790\u306b\u3064\u3044\u3066\u3082\u628a\u63e1\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>RFM\u5206\u6790\u306f\u30013\u3064\u306e\u8ef8\u3067\u9867\u5ba2\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5<\/h3>\n<p>RFM\u5206\u6790\u3068\u306f\u3001\u4e0b\u8a18\u306b\u6319\u3052\u308b3\u3064\u306e\u8ef8\u3067\u9867\u5ba2\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p><strong>\uff1cRFM\u5206\u6790\u306e3\u3064\u306e\u8ef8\uff1e<\/strong><\/p>\n<ul>\n<li>Recency\uff1a\u76f4\u8fd1\u306e\u8cfc\u5165\u65e5<\/li>\n<li>Frequency\uff1a\u8cfc\u5165\u983b\u5ea6\u30fb\u8cfc\u5165\u56de\u6570<\/li>\n<li>Monetary\uff1a\u8cfc\u5165\u91d1\u984d<\/li>\n<\/ul>\n<p>RFM\u5206\u6790\u306b\u304a\u3044\u3066\u306f\u3001\u4e0a\u8a18\u306e\u8981\u7d20\u3092\u305d\u308c\u305e\u308c\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3001\u30b9\u30b3\u30a2\u306e\u9ad8\u3044\u9867\u5ba2\u307b\u3069\u8cfc\u5165\u78ba\u7387\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3057\u307e\u3059\u3002RFM\u5206\u6790\u306f\u3001\u6b21\u306b\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u9867\u5ba2\u3092\u5272\u308a\u51fa\u3057\u3001\u52b9\u679c\u7684\u306b\u8ca9\u58f2\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<h3>RFM\u5206\u6790\u3067\u308f\u304b\u308b\u3053\u3068<\/h3>\n<p>\u8cfc\u5165\u65e5\u3001\u8cfc\u5165\u983b\u5ea6\uff08\u56de\u6570\uff09\u3001\u8cfc\u5165\u91d1\u984d\u306f\u3001\u3044\u305a\u308c\u3082\u76f4\u8fd1\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u304b\u3089\u5bb9\u6613\u306b\u78ba\u8a8d\u3067\u304d\u308b\u60c5\u5831\u3067\u3059\u3002\u3053\u308c\u3089\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3066\u5b9a\u91cf\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u78ba\u7387\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u52b9\u7387\u826f\u304f\u5272\u308a\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u77ed\u671f\u7684\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u305f\u3044\u5834\u5408\u306b\u6709\u52b9\u306a\u5206\u6790\u624b\u6cd5\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>RFM\u5206\u6790\u3067\u306f\u308f\u304b\u3089\u306a\u3044\u3053\u3068<\/h3>\n<p>RFM\u5206\u6790\u306f\u300c\u6b21\u306b\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u9867\u5ba2\u300d\u3092\u5272\u308a\u51fa\u305b\u308b\u4e00\u65b9\u3067\u3001\u300c\u3059\u3050\u306b\u8cfc\u5165\u3059\u308b\u78ba\u7387\u304c\u4f4e\u3044\u9867\u5ba2\u300d\u306e\u5206\u6790\u306b\u306f\u9069\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u4e2d\u9577\u671f\u7684\u306a\u8996\u70b9\u306b\u7acb\u3063\u305f\u9867\u5ba2\u80b2\u6210\u306b\u306f\u3001\u4e0d\u5411\u304d\u306a\u5206\u6790\u65b9\u6cd5\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4f01\u696d\u304c\u7d99\u7d9a\u7684\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3066\u3044\u304f\u306b\u306f\u3001\u96e2\u8131\u3057\u304b\u3051\u3066\u3044\u308b\u9867\u5ba2\u3092\u547c\u3073\u623b\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f01\u696d\u304b\u3089\u50cd\u304d\u304b\u3051\u306a\u304f\u3066\u3082\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u81f3\u308b\u9867\u5ba2\u3092\u5927\u5207\u306b\u3057\u3064\u3064\u3001\u96e2\u8131\u3057\u3066\u3044\u304f\u9867\u5ba2\u306b\u3082\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3068\u3001\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u304c\u5897\u52a0\u3059\u308b\u53ef\u80fd\u6027\u3082\u5341\u5206\u306b\u3042\u308b\u304b\u3089\u3067\u3059\u3002\u76f4\u8fd1\u3067\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u5168\u4f53\u3092\u4fef\u77b0\u3057\u3066\u80b2\u6210\u3057\u3066\u3044\u304f\u8996\u70b9\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001RFM\u5206\u6790\u304b\u3089\u5f97\u3089\u308c\u305f\u7d50\u679c\u3092\u3082\u3068\u306b\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u4f38\u9577\u306b\u3064\u306a\u304c\u308b\u65bd\u7b56\u3092\u8b1b\u3058\u3064\u3064\u3001CPM\u5206\u6790\u306b\u3088\u308b\u9577\u671f\u7684\u306a\u9867\u5ba2\u80b2\u6210\u306b\u3082\u53d6\u308a\u7d44\u3093\u3067\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002CPM\u5206\u6790\u306f\u3001RFM\u5206\u6790\u304c\u82e6\u624b\u3068\u3059\u308b\u4e2d\u9577\u671f\u7684\u306a\u8996\u5ea7\u306b\u7acb\u3063\u305f\u9867\u5ba2\u5206\u6790\u3092\u53ef\u80fd\u3068\u3059\u308b\u5206\u6790\u624b\u6cd5\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u25a0CPM\u5206\u6790\u3068RFM\u5206\u6790\u306e\u7279\u5fb4<\/p>\n<table class=\"table-default\">\n<tr>\n<th>\u5206\u6790\u624b\u6cd5<\/th>\n<th>\u5206\u6790\u306b\u7528\u3044\u308b\u8981\u7d20<\/th>\n<th>\u4e3b\u306a\u6d3b\u7528\u65b9\u6cd5<\/th>\n<\/tr>\n<tr>\n<td>CPM\u5206\u6790<\/td>\n<td>\n<ul class=\"ul-default\">\n<li>\u8cfc\u5165\u56de\u6570<\/li>\n<li>\u8cfc\u5165\u91d1\u984d<\/li>\n<li>\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570<\/li>\n<\/ul>\n<\/td>\n<td>\u9577\u671f\u7684\u306a\u9867\u5ba2\u80b2\u6210<\/td>\n<\/tr>\n<tr>\n<td>RFM\u5206\u6790<\/td>\n<td>\n<ul class=\"ul-default\">\n<li>\u76f4\u8fd1\u306e\u8cfc\u5165\u65e5<\/li>\n<li>\u8cfc\u5165\u983b\u5ea6\u30fb\u8cfc\u5165\u56de\u6570<\/li>\n<li>\u8cfc\u5165\u91d1\u984d<\/li>\n<\/ul>\n<\/td>\n<td>\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u4f38\u9577<\/td>\n<\/tr>\n<\/table>\n<p>RFM\u5206\u6790\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3082\u5408\u308f\u305b\u3066\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"box\">\n<div class=\"row\">\n<div class=\"col-md-3 col-sm-4 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_rfm_analysis\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/406_eyecatch.png\" alt=\"RFM\u5206\u6790\u3068\u306f\uff1f\u76ee\u7684\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u3084\u308a\u65b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" \/><\/a><\/div>\n<div class=\"col-md-9 col-sm-8 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_rfm_analysis\" target=\"_blank\" rel=\"noopener\"><strong>RFM\u5206\u6790\u3068\u306f\uff1f\u76ee\u7684\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u3084\u308a\u65b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<h2>CPM\u5206\u6790\u304c\u6c42\u3081\u3089\u308c\u308b\u80cc\u666f<\/h2>\n<p>\u8fd1\u5e74\u306f\u65e5\u672c\u56fd\u5185\u306e\u4eba\u53e3\u304c\u6e1b\u5c11\u3078\u3068\u8ee2\u3058\u3066\u304a\u308a\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306f\u307e\u3059\u307e\u3059\u56f0\u96e3\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u4e2d\u3067\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4e00\u5ea6\u3067\u3082\u8cfc\u5165\u3057\u305f\u3053\u3068\u306e\u3042\u308b\u9867\u5ba2\u306f\u8cb4\u91cd\u306a\u5b58\u5728\u3067\u3042\u308a\u3001\u53ef\u80fd\u306a\u9650\u308a\u30ea\u30d4\u30fc\u30bf\u30fc\u3068\u3057\u3066\u3064\u306a\u304e\u3068\u3081\u3066\u304a\u304f\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>RFM\u5206\u6790\u3092\u901a\u3058\u3066\u76f4\u8fd1\u3067\u8cfc\u5165\u78ba\u7387\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u5272\u308a\u51fa\u3057\u3001\u77ed\u671f\u7684\u306b\u58f2\u4e0a\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u65bd\u7b56\u3068\u306a\u308b\u306e\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u3060\u3051\u3092\u8ffd\u3044\u6c42\u3081\u3066\u3044\u308c\u3070\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u304c\u3044\u305a\u308c\u306f\u4e00\u5de1\u3057\u3001\u9867\u5ba2\u304c\u67af\u6e07\u3057\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002RFM\u5206\u6790\u3067\u306f\u6d6e\u304d\u5f6b\u308a\u306b\u3059\u308b\u306e\u304c\u96e3\u3057\u3044\u3001\u300c\u80b2\u3066\u308b\u5fc5\u8981\u306e\u3042\u308b\u9867\u5ba2\u300d\u306b\u7126\u70b9\u3092\u3042\u3066\u3066\u3044\u304f\u3053\u3068\u3082\u6c42\u3081\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>CPM\u5206\u6790\u306f\u3001RFM\u5206\u6790\u3067\u306f\u56f0\u96e3\u3060\u3063\u305f\u9577\u671f\u7684\u8996\u70b9\u306b\u7acb\u3064\u9867\u5ba2\u80b2\u6210\u3092\u53ef\u80fd\u306b\u3057\u305f\u5206\u6790\u624b\u6cd5\u3068\u3044\u3048\u307e\u3059\u3002\u3088\u308a\u9577\u3044\u76ee\u3067\u9867\u5ba2\u3092\u80b2\u6210\u3057\u3001\u5c06\u6765\u306b\u308f\u305f\u3063\u3066\u5b89\u5b9a\u7684\u306a\u9867\u5ba2\u57fa\u76e4\u3092\u7bc9\u3044\u3066\u3044\u304f\u305f\u3081\u306b\u3001CPM\u5206\u6790\u306e\u30cb\u30fc\u30ba\u306f\u307e\u3059\u307e\u3059\u9ad8\u307e\u3063\u3066\u3044\u304f\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>CPM\u5206\u6790\u306e\u9032\u3081\u65b9<\/h2>\n<p>CPM\u5206\u6790\u3067\u91cd\u8981\u3068\u306a\u308b\u306e\u306f\u300c\u30b0\u30eb\u30fc\u30d7\u5206\u985e\u300d\u3067\u3059\u3002\u3069\u306e\u3088\u3046\u306a\u30b0\u30eb\u30fc\u30d7\u5206\u985e\u304c\u60f3\u5b9a\u3067\u304d\u308b\u306e\u304b\u3001CPM\u5206\u6790\u306e\u9032\u3081\u65b9\u3092\u5177\u4f53\u7684\u306b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>1. \u9867\u5ba2\u309210\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3059\u308b<\/h3>\n<p>\u59cb\u3081\u306b\u3001\u9867\u5ba2\u3092\u4e0b\u8a18\u306e\u3088\u3046\u306b10\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3057\u307e\u3059\u3002\u300c\u8cfc\u5165\u56de\u6570\u300d\u300c\u8cfc\u5165\u91d1\u984d\u300d\u300c\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570\u300d\u306a\u3069\u306e\u8981\u4ef6\u3092\u6c7a\u5b9a\u3057\u3001\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u25a010\u30b0\u30eb\u30fc\u30d7\u306e\u5206\u985e\u3068\u7279\u5fb4\u306e\u4f8b<\/p>\n<table class=\"table-default\">\n<tr>\n<th>\u30b0\u30eb\u30fc\u30d7<\/th>\n<th>\u30b0\u30eb\u30fc\u30d7\u306b\u5c5e\u3059\u308b\u9867\u5ba2\u306e\u7279\u5fb4<\/th>\n<\/tr>\n<tr>\n<td>1\u3000\u521d\u56de\u73fe\u5f79\u5ba2<\/td>\n<td>\u4e00\u5b9a\u671f\u9593\u5185\u306b\u521d\u56de\u8cfc\u5165\u5b9f\u7e3e\u306e\u3042\u308b\u9867\u5ba2<\/td>\n<\/tr>\n<tr>\n<td>2\u3000\u3088\u3061\u3088\u3061\u73fe\u5f79\u5ba2<\/td>\n<td>\u4e00\u5b9a\u671f\u9593\u5185\u306b2\u56de\u4ee5\u4e0a\u8cfc\u5165\u5b9f\u7e3e\u306e\u3042\u308b\u9867\u5ba2<\/td>\n<\/tr>\n<tr>\n<td>3\u3000\u30b3\u30c4\u30b3\u30c4\u73fe\u5f79\u5ba2<\/td>\n<td>\u4e00\u5b9a\u671f\u9593\u5185\u306b\u5b89\u5b9a\u7684\u306a\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u5b9f\u7e3e\u306e\u3042\u308b\u9867\u5ba2<\/td>\n<\/tr>\n<tr>\n<td>4\u3000\u6d41\u884c\u73fe\u5f79\u5ba2<\/td>\n<td>\u77ed\u671f\u9593\u3067\u4e00\u5b9a\u91d1\u984d\u4ee5\u4e0a\u306e\u8cfc\u5165\u5b9f\u7e3e\u304c\u3042\u308b\u9867\u5ba2<\/td>\n<\/tr>\n<tr>\n<td>5\u3000\u512a\u826f\u73fe\u5f79\u5ba2<\/td>\n<td>\u9577\u671f\u9593\u306b\u308f\u305f\u308a\u4e00\u5b9a\u91d1\u984d\u4ee5\u4e0a\u306e\u8cfc\u5165\u5b9f\u7e3e\u304c\u3042\u308b\u9867\u5ba2<\/td>\n<\/tr>\n<tr>\n<td>6\u3000\u521d\u56de\u96e2\u8131\u5ba2<\/td>\n<td>\u4e00\u5b9a\u671f\u9593\u5185\u306b\u521d\u56de\u8cfc\u5165\u5b9f\u7e3e\u304c\u3042\u308b\u3082\u306e\u306e\u3001\u96e2\u8131\u3057\u305f\u9867\u5ba2<\/td>\n<\/tr>\n<tr>\n<td>7\u3000\u3088\u3061\u3088\u3061\u96e2\u8131\u5ba2<\/td>\n<td>\u4e00\u5b9a\u671f\u9593\u5185\u306b2\u56de\u4ee5\u4e0a\u8cfc\u5165\u5b9f\u7e3e\u304c\u3042\u308b\u3082\u306e\u306e\u3001\u96e2\u8131\u3057\u305f\u9867\u5ba2<\/td>\n<\/tr>\n<tr>\n<td>8\u3000\u30b3\u30c4\u30b3\u30c4\u96e2\u8131\u5ba2<\/td>\n<td>\u4e00\u5b9a\u671f\u9593\u5185\u306b\u5b89\u5b9a\u7684\u306a\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u5b9f\u7e3e\u304c\u3042\u308b\u3082\u306e\u306e\u3001\u96e2\u8131\u3057\u305f\u9867\u5ba2<\/td>\n<\/tr>\n<tr>\n<td>9\u3000\u6d41\u884c\u96e2\u8131\u5ba2<\/td>\n<td>\u77ed\u671f\u9593\u3067\u4e00\u5b9a\u91d1\u984d\u4ee5\u4e0a\u306e\u8cfc\u5165\u5b9f\u7e3e\u304c\u3042\u308b\u3082\u306e\u306e\u3001\u96e2\u8131\u3057\u305f\u9867\u5ba2<\/td>\n<\/tr>\n<tr>\n<td>10\u3000\u512a\u826f\u96e2\u8131\u5ba2<\/td>\n<td>\u9577\u671f\u9593\u306b\u308f\u305f\u308a\u4e00\u5b9a\u91d1\u984d\u4ee5\u4e0a\u306e\u8cfc\u5165\u5b9f\u7e3e\u304c\u3042\u308b\u3082\u306e\u306e\u3001\u96e2\u8131\u3057\u305f\u9867\u5ba2<\/td>\n<\/tr>\n<\/table>\n<p>1\uff5e5\u306e\u30b0\u30eb\u30fc\u30d7\u306f\u73fe\u72b6\u8cfc\u5165\u3092\u7d9a\u3051\u3066\u3044\u308b\u9867\u5ba2\uff08\u73fe\u5f79\u5ba2\uff09\u3067\u3042\u308a\u30016\uff5e10\u306f\u3059\u3067\u306b\u8cfc\u5165\u3092\u3084\u3081\u3066\u3044\u308b\u9867\u5ba2\uff08\u96e2\u8131\u5ba2\uff09\u3067\u3059\u3002\u521d\u56de\u73fe\u5f79\u5ba2\u3092\u96e2\u8131\u3055\u305b\u306a\u3044\u305f\u3081\u306b\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u56de\u6570\u3084\u5185\u5bb9\u3092\u91cd\u8996\u3057\u305f\u65bd\u7b56\u3092\u884c\u3046\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u60f3\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>2. \u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u30d5\u30a9\u30ed\u30fc\u3092\u884c\u3046<\/h3>\n<p>\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u304c\u6c7a\u5b9a\u3057\u305f\u3089\u3001\u305d\u306e\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u30d5\u30a9\u30ed\u30fc\u3092\u884c\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u6d41\u884c\u73fe\u5f79\u5ba2\u3092\u96e2\u8131\u3055\u305b\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u306b\u306f\u3001\u307b\u304b\u306e\u9867\u5ba2\u3068\u306f\u7570\u306a\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u306a\u3069\u3001\u7279\u5225\u611f\u3092\u6f14\u51fa\u3059\u308b\u65bd\u7b56\u304c\u6709\u52b9\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u524d\u8ff0\u306e\u30b0\u30eb\u30fc\u30d7\u306e\u5206\u985e\u304b\u3089\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30d5\u30a9\u30ed\u30fc\u304c\u60f3\u5b9a\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\uff1c\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306e\u30d5\u30a9\u30ed\u30fc\u4f8b\uff1e<\/strong><\/p>\n<ul>\n<li><strong>\u521d\u56de\u73fe\u5f79\u5ba2\u3078\u306e\u30d5\u30a9\u30ed\u30fc<\/strong><br \/>\n\u521d\u56de\u306b\u300c\u5546\u54c1A\u300d\u3092\u8cfc\u5165\u3057\u305f\u4eba\u306f\u30012\u56de\u76ee\u306f\u300c\u5546\u54c1C\u300d\u3084\u300c\u5546\u54c1D\u300d\u3092\u8cfc\u5165\u3057\u3066\u3088\u3061\u3088\u3061\u73fe\u5f79\u5ba2\u306b\u306a\u308b\u50be\u5411\u304c\u9ad8\u3044\u3002\u305d\u306e\u305f\u3081\u3001\u5546\u54c1C\u3068D\u306e\u30af\u30fc\u30dd\u30f3\u3092\u3059\u3050\u306b\u5c4a\u3051\u3001\u3088\u3061\u3088\u3061\u73fe\u5f79\u5ba2\u306b\u306a\u3063\u3066\u3082\u3089\u3046\u65bd\u7b56\u3092\u884c\u3046\u3002<\/li>\n<li><strong>\u30b3\u30c4\u30b3\u30c4\u96e2\u8131\u5ba2\u3078\u306e\u30d5\u30a9\u30ed\u30fc<\/strong><br \/>\n\u300c\u5546\u54c1C\u300d\u3068\u300c\u5546\u54c1D\u300d\u306e\u4e21\u65b9\u3092\u3059\u3067\u306b\u8cfc\u5165\u3057\u3066\u3044\u308b\u4eba\u306f\u3001\u305d\u308c\u4ee5\u4e0a\u306e\u9ad8\u4fa1\u683c\u5e2f\u5546\u54c1\u3092\u8cb7\u308f\u306a\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308b\u3002\u30b3\u30c4\u30b3\u30c4\u96e2\u8131\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3057\u3066\u306f\u3001\u5546\u54c1\u3092\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3057\u305f\u3068\u304d\u306e\u9b45\u529b\u3092\u4f1d\u3048\u308b\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u3092\u96c6\u4e2d\u7684\u306b\u9001\u308b\u3002<\/li>\n<li><strong>\u6d41\u884c\u96e2\u8131\u5ba2\u3078\u306e\u30d5\u30a9\u30ed\u30fc<\/strong><br \/>\n\u6d41\u884c\u96e2\u8131\u5ba2\u306b\u5411\u3051\u3066\u306f\u3001\u9ad8\u4fa1\u683c\u5e2f\u306e\u65b0\u5546\u54c1\u306e\u5148\u884c\u8cfc\u5165\u4e88\u7d04\u304c\u53ef\u80fd\u3068\u306a\u308b\u7279\u5178\u3092\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3067\u9001\u308b\u3002\u307b\u304b\u306e\u4eba\u3088\u308a\u3082\u5148\u306b\u65b0\u5546\u54c1\u3092\u8cfc\u5165\u3067\u304d\u308b\u7279\u5178\u306b\u3088\u3063\u3066\u3001\u81ea\u793e\u3078\u306e\u95a2\u5fc3\u3092\u559a\u8d77\u3059\u308b\u3002<\/li>\n<\/ul>\n<h2>CPM\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>CPM\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u4e0a\u3067\u30ab\u30ae\u3092\u63e1\u308b\u306e\u304c\u300c\u9867\u5ba2\u30c7\u30fc\u30bf\u300d\u3068\u300c\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u300d\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001CPM\u5206\u6790\u306b\u304a\u3051\u308b\u305d\u308c\u305e\u308c\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u3092\u9069\u5207\u306b\u884c\u3046<\/h3>\n<p>CPM\u5206\u6790\u306b\u53d6\u308a\u7d44\u3080\u969b\u306b\u5fc5\u8981\u306a\u3053\u3068\u3068\u3057\u3066\u3001\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u8cfc\u5165\u56de\u6570\u3001\u8cfc\u5165\u91d1\u984d\u3001\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570\u3092\u660e\u78ba\u306b\u628a\u63e1\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u4e00\u5143\u7ba1\u7406\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002CRM\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u5fc5\u8981\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3092\u6574\u3048\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>CRM\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u9867\u5ba2\u7ba1\u7406\u304c\u304d\u3061\u3093\u3068\u884c\u308f\u308c\u3066\u3044\u308b\u3068\u3001CPM\u5206\u6790\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u3044\u3064\u3067\u3082\u6e96\u5099\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5bfe\u8c61\u3068\u3059\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3084\u65bd\u7b56\u306e\u65b9\u91dd\u304c\u5909\u308f\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3055\u3048\u6574\u7406\u3055\u308c\u3066\u3044\u308c\u3070\u5e38\u306bCPM\u5206\u6790\u304c\u53ef\u80fd\u306a\u72b6\u6cc1\u3092\u6574\u3048\u3089\u308c\u308b\u306e\u3067\u3059\u3002\u52b9\u679c\u7684\u306aCPM\u5206\u6790\u3092\u6c42\u3081\u308b\u306a\u3089\u3001CRM\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u524d\u63d0\u3068\u306a\u308b\u3068\u6349\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"inner-cta\">\n<div class=\"inner-cta-content\">\n<div class=\"inner-cta-content-img\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/wp\/wp-content\/uploads\/thumb_crm_7failures.png\" alt=\"\u30b7\u30b9\u30c6\u30e0\u5c0e\u5165\u306f\u4e8b\u524d\u306b\u6e96\u5099\u3092\u3057\u306a\u3044\u3068\u5931\u6557\u3059\u308b\u304b\u3082\uff01\uff1f\" width=\"200\" height=\"150\" \/><\/p>\n<\/div>\n<div class=\"inner-cta-content-text\">\n<h4>\u30b7\u30b9\u30c6\u30e0\u5c0e\u5165\u306f\u4e8b\u524d\u306b\u6e96\u5099\u3092\u3057\u306a\u3044\u3068\u5931\u6557\u3059\u308b\u304b\u3082\uff01\uff1f<\/h4>\n<p>\u3010\u5931\u6557\u304b\u3089\u5b66\u3076\u3011CR\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308b\u305f\u3081\u306b\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<p class=\"inner-cta-content-btn\"><a id=\"ct-blog-innnercta-02\" class=\"btn btn-red btn-block\" href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_10\/index.do?code=crm_7failures\" target=\"_blank\" rel=\"noopener\">PDF\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h3>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u65bd\u7b56\u306e\u7acb\u6848\u3068\u5b9f\u884c<\/h3>\n<p>CPM\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u6700\u5927\u306e\u76ee\u7684\u306f\u3001\u9577\u671f\u7684\u306a\u8996\u70b9\u306b\u7acb\u3063\u305f\u9867\u5ba2\u306e\u80b2\u6210\uff08\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u306b\u3042\u308a\u307e\u3059\u3002\u5404\u30b0\u30eb\u30fc\u30d7\u306b\u9069\u3057\u305f\u9867\u5ba2\u80b2\u6210\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u7acb\u6848\u30fb\u5b9f\u884c\u3057\u3001\u52b9\u679c\u3092\u5206\u6790\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u6848\u3059\u308b\u969b\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u5373\u52b9\u6027\u3092\u6c42\u3081\u306a\u3044\u3053\u3068\u3067\u3059\u3002\u6210\u679c\u3092\u6025\u3050\u3042\u307e\u308a\u5f37\u5f15\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304b\u3051\u3066\u3057\u307e\u3046\u3068\u3001\u73fe\u5f79\u5ba2\u306e\u96e2\u8131\u3092\u8a98\u5f15\u3059\u308b\u539f\u56e0\u3068\u3082\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002\u5404\u6bb5\u968e\u306e\u9867\u5ba2\u3092\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3078\u3068\u300c\u5f15\u304d\u4e0a\u3052\u308b\u300d\u306e\u3067\u306f\u306a\u304f\u3001\u3042\u304f\u307e\u3067\u3082\u300c\u5c0e\u304f\u300d\u300c\u4fc3\u3059\u300d\u30a4\u30e1\u30fc\u30b8\u3067\u65bd\u7b56\u3092\u8b1b\u3058\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u521d\u56de\u73fe\u5f79\u5ba2\u306b\u521d\u56de\u8cfc\u5165\u8005\u5411\u3051\u306e\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u3092\u914d\u5e03\u3059\u308c\u3070\u3001\u6b21\u56de\u306e\u8cfc\u5165\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3059\u3067\u306b\u512a\u826f\u73fe\u5f79\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5c5e\u3057\u3066\u3044\u308b\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u3001\u30e1\u30eb\u30de\u30ac\u3084\u516c\u5f0fLINE\u306a\u3069\u3092\u901a\u3058\u3066\u5b9a\u671f\u7684\u306b\u304a\u3059\u3059\u3081\u5546\u54c1\u3092\u63d0\u6848\u3057\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u3078\u3068\u5c0e\u304f\u65b9\u6cd5\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u306e\u8996\u70b9\u306b\u7acb\u3061\u3001\u7121\u7406\u306e\u306a\u3044\u65bd\u7b56\u3092\u7d99\u7d9a\u7684\u306b\u8b1b\u3058\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<div class=\"inner-cta\">\n<div class=\"inner-cta-content\">\n<div class=\"inner-cta-content-img\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/wp\/wp-content\/uploads\/thumb_startguide_lead-nurturing.png\" alt=\"\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b9\u30bf\u30fc\u30c8\u30ac\u30a4\u30c9\" width=\"200\" height=\"150\" \/><\/p>\n<\/div>\n<div class=\"inner-cta-content-text\">\n<h4>\uff3c\u306f\u3058\u3081\u3066\u3067\u3082\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u300c\u65bd\u7b56\u7acb\u6848\u300d\u3068\u300c\u5b9f\u884c\u300d\u304c\u3067\u304d\u308b\uff0f<br \/>\n\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b9\u30bf\u30fc\u30c8\u30ac\u30a4\u30c9<\/h4>\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u57fa\u672c\u304b\u3089\u89e3\u8aac\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u7c21\u5358\u306b\u5fdc\u7528\u30fb\u5b9f\u8df5\u3067\u304d\u308b3\u3064\u306e\u30b7\u30ca\u30ea\u30aa\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p class=\"inner-cta-content-btn\"><a id=\"ct-blog-innnercta-03\" class=\"btn btn-red btn-block\" href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_10\/index.do?code=startguide_lead-nurturing\" target=\"_blank\" rel=\"noopener\">PDF\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>\u307e\u3068\u3081\uff1aCPM\u5206\u6790\u306b\u306f\u3001\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u304c\u304a\u3059\u3059\u3081<\/h2>\n<p>CPM\u5206\u6790\u306f\u3001\u512a\u826f\u9867\u5ba2\u306e\u80b2\u6210\u3092\u76ee\u6307\u3059\u305f\u3081\u306b\u9577\u671f\u7684\u306b\u6d3b\u7528\u3055\u308c\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u4f38\u9577\u306b\u5f79\u7acb\u3064RFM\u5206\u6790\u3068\u306f\u7570\u306a\u308a\u3001\u4e2d\u9577\u671f\u7684\u306a\u8996\u5ea7\u306b\u7acb\u3063\u305f\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u5206\u6790\u624b\u6cd5\u3068\u6349\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u5c06\u6765\u306b\u308f\u305f\u3063\u3066\u5b89\u5b9a\u3057\u305f\u9867\u5ba2\u57fa\u76e4\u3092\u7bc9\u304f\u305f\u3081\u306b\u3082\u3001CPM\u5206\u6790\u306f\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>CPM\u5206\u6790\u306b\u6b20\u304b\u305b\u306a\u3044CRM\u65bd\u7b56\u3092\u5f37\u5316\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\u300cSynergy!\uff08\u30b7\u30ca\u30b8\u30fc\uff09\u300d\u306e\u5c0e\u5165\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u300cSynergy!\uff08\u30b7\u30ca\u30b8\u30fc\uff09\u300d\u306f\u3001\u4f7f\u3044\u3084\u3059\u3055\u3092\u5fb9\u5e95\u7684\u306b\u8003\u3048\u305f\u753b\u9762\u30c7\u30b6\u30a4\u30f3\u306b\u3088\u308a\u3001\u30de\u30cb\u30e5\u30a2\u30eb\u3092\u898b\u306a\u304f\u3066\u3082\u6d3b\u7528\u3067\u304d\u308b\u64cd\u4f5c\u6027\u3092\u5b9f\u73fe\u3057\u305fCRM\u30c4\u30fc\u30eb\u3067\u3059\u3002\u300cSynergy!\uff08\u30b7\u30ca\u30b8\u30fc\uff09\u300d\u6d3b\u7528\u30c8\u30ec\u30fc\u30ca\u30fc\u306b\u3088\u308b\u5c0e\u5165\u30fb\u904b\u7528\u30fb\u6d3b\u7528\u652f\u63f4\u3082\u884c\u3063\u3066\u3044\u307e\u3059\u306e\u3067\u3001CRM\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u65b9\u306f\u305c\u3072\u300cSynergy!\uff08\u30b7\u30ca\u30b8\u30fc\uff09\u300d\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u300cSynergy!\uff08\u30b7\u30ca\u30b8\u30fc\uff09\u300d\u306e\u8a73\u7d30\u306f\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n<a href=\"https:\/\/www.synergy-marketing.co.jp\/cloud\/synergy\/\" target=\"_blank\" rel=\"noopener\">Synergy!\uff08\u30b7\u30ca\u30b8\u30fc\uff09 &#8211; CRM\u30fb\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u3053\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3068\u3044\u3048\u307e\u3059\u3002CPM\u5206\u6790\u306f\u3001\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u3066\u3044\u304f\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u5206\u6790\u624b\u6cd5\u306e\u3072\u3068\u3064\u3067\u3059\u3002 \u4eca\u56de\u306f\u3001CPM\u5206\u6790\u306e\u6982\u8981\u3084RFM\u5206\u6790\u3068\u306e\u9055\u3044\u3001\u5177\u4f53\u7684\u306a\u9032\u3081\u65b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002C&#8230;<\/p>\n","protected":false},"author":85,"featured_media":15562,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,8],"tags":[],"class_list":["post-15529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-analytics"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/15529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=15529"}],"version-history":[{"count":11,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/15529\/revisions"}],"predecessor-version":[{"id":18076,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/15529\/revisions\/18076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media\/15562"}],"wp:attachment":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=15529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=15529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=15529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}