{"id":16099,"date":"2023-08-31T09:31:15","date_gmt":"2023-08-31T00:31:15","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=16099"},"modified":"2024-06-06T10:03:27","modified_gmt":"2024-06-06T01:03:27","slug":"what_is_customer_journey","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_customer_journey","title":{"rendered":"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\uff1f\u91cd\u8981\u306a\u7406\u7531\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u4f5c\u6210\u65b9\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16098\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_mainvisual.png\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\uff1f\u91cd\u8981\u306a\u7406\u7531\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u4f5c\u6210\u65b9\u6cd5\u3092\u89e3\u8aac\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_mainvisual.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_mainvisual-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" 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class=\"inner-cta\">\n<div class=\"inner-cta-content\">\n<div class=\"inner-cta-content-img\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/wp\/wp-content\/uploads\/thumb_analysis_questionnaire.png\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u4f5c\u6210\u306b\u3082\u9867\u5ba2\u7406\u89e3\u304c\u5fc5\u9808\" width=\"200\" height=\"150\" \/><\/p>\n<\/div>\n<div class=\"inner-cta-content-text\">\n<h4>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u4f5c\u6210\u306b\u3082\u9867\u5ba2\u7406\u89e3\u304c\u5fc5\u9808<\/h4>\n<p>\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u56de\u7b54\u30c7\u30fc\u30bf\u304b\u3089\u9867\u5ba2\u3092\u7406\u89e3\uff01\u5b9f\u4f8b\u3068\u3068\u3082\u306b\u624b\u6cd5\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"inner-cta-content-btn\"><a id=\"ct-blog-innnercta-01\" class=\"btn btn-red btn-block\" href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_10\/index.do?code=analysis_questionnaire\" target=\"_blank\" rel=\"noopener\">\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16092\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image01.png\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\" width=\"750\" height=\"378\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image01.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image01-230x116.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" 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Kotler\uff08\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\uff09\u6c0f\u306e\u8457\u66f8\u3067\u3042\u308b\u300e\u30b3\u30c8\u30e9\u30fc\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b04.0 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loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16093\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image02.png\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u30e1\u30ea\u30c3\u30c8\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image02.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image02-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u53ef\u8996\u5316\u3057\u305f\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u300d\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e5\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u9867\u5ba2\u76ee\u7dda\u3067\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u518d\u78ba\u8a8d\u3067\u304d\u308b<\/li>\n<li>\u793e\u5185\u3067\u306e\u8a8d\u8b58\u5171\u6709\u3068\u30b9\u30e0\u30fc\u30ba\u306a\u65bd\u7b56\u5c55\u958b\u304c\u3067\u304d\u308b<\/li>\n<li>\u5f37\u5316\u3059\u3079\u304d\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u7684\u78ba\u306b\u628a\u63e1\u3067\u304d\u308b<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u304a\u3051\u308bKPI\u3092\u660e\u78ba\u5316\u3067\u304d\u308b<\/li>\n<li>\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u304c\u9ad8\u307e\u308b<\/li>\n<\/ul>\n<h3>\u9867\u5ba2\u76ee\u7dda\u3067\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u518d\u78ba\u8a8d\u3067\u304d\u308b<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u300c\u9867\u5ba2\u76ee\u7dda\u300d\u3067\u518d\u8a8d\u8b58\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u306e\u5fc3\u3092\u3064\u304b\u3080\u305f\u3081\u306b\u306f\u3001\u81ea\u793e\u306e\u90fd\u5408\u3067\u306f\u306a\u304f\u9867\u5ba2\u76ee\u7dda\u3067\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5bc4\u308a\u6dfb\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3084\u5fc3\u7406\u3092\u30ea\u30b5\u30fc\u30c1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u904e\u7a0b\u3067\u9867\u5ba2\u76ee\u7dda\u304b\u3089\u898b\u305f\u8ab2\u984c\u70b9\u30fb\u6539\u5584\u70b9\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u3055\u307e\u3056\u307e\u306a\u30a2\u30a4\u30c7\u30a2\u304c\u5f97\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u793e\u5185\u3067\u306e\u8a8d\u8b58\u5171\u6709\u3068\u30b9\u30e0\u30fc\u30ba\u306a\u65bd\u7b56\u5c55\u958b\u304c\u3067\u304d\u308b<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u691c\u8a0e\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u5546\u54c1\u958b\u767a\u30fb\u5e83\u544a\u5ba3\u4f1d\u30fb\u55b6\u696d\u95a2\u9023\u306e\u90e8\u9580\u306a\u3069\u3001\u5546\u54c1\u3068\u9867\u5ba2\u306b\u95a2\u308f\u308b\u3055\u307e\u3056\u307e\u306a\u95a2\u4fc2\u8005\u3068\u8a8d\u8b58\u3092\u5171\u6709\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u793e\u5185\u5168\u4f53\u3067\u9867\u5ba2\u3078\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308b\u305f\u3081\u3001\u95a2\u4fc2\u8005\u9593\u3067\u306e\u30df\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u6e1b\u308a\u3001\u65bd\u7b56\u306e\u5c55\u958b\u3082\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u307f\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u5f37\u5316\u3059\u3079\u304d\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u7684\u78ba\u306b\u628a\u63e1\u3067\u304d\u308b<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3068\u3001\u9867\u5ba2\u3068\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\uff08\u63a5\u70b9\uff09\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308b\u305f\u3081\u3001\u5f37\u5316\u3059\u3079\u304d\u90e8\u5206\u3092\u660e\u78ba\u5316\u3067\u304d\u307e\u3059\u3002\u73fe\u5728\u3067\u306fWeb\u30b5\u30a4\u30c8\u3084SNS\u306a\u3069\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u3092\u8a8d\u77e5\u304b\u3089\u8cfc\u8cb7\u3078\u8a98\u5c0e\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5404\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u304a\u3051\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u6700\u9069\u5316\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u591a\u5927\u306a\u30b3\u30b9\u30c8\u3068\u5de5\u6570\u304c\u304b\u304b\u308b\u305f\u3081\u73fe\u5b9f\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3067\u91cd\u8981\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u6d17\u3044\u51fa\u305b\u3070\u3001\u512a\u5148\u7684\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u306e\u3067\u7701\u529b\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u304a\u3051\u308bKPI\u3092\u660e\u78ba\u5316\u3067\u304d\u308b<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u8a0e\u6bb5\u968e\u3054\u3068\u306b\u9867\u5ba2\u304c\u62b1\u3048\u3066\u3044\u308b\u8ab2\u984c\u3068\u3001\u305d\u308c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6574\u7406\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u305f\u3044\u5834\u5408\u306fWeb\u5e83\u544a\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3001\u6bd4\u8f03\u691c\u8a0e\u306e\u6bb5\u968e\u3067\u9867\u5ba2\u3092\u80b2\u6210\u3057\u305f\u3044\u5834\u5408\u306f\u30e1\u30eb\u30de\u30ac\u3084\u5404\u7a2e\u8cc7\u6599\u306a\u3069\u304c\u3001\u4e3b\u306a\u63a5\u70b9\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u6848\u3059\u308b\u3068\u3001\u300c\u6d41\u5165\u6570\u300d\u300c\u30af\u30ea\u30c3\u30af\u7387\u300d\u300c\u958b\u5c01\u7387\u300d\u306a\u3069\u306eKPI\u3082\u304a\u306e\u305a\u3068\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u8a08\u6e2c\u3057\u305fKPI\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u7cbe\u7dfb\u5316\u3057\u3001\u3088\u308a\u7684\u78ba\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u305f\u3081\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h3>\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u304c\u9ad8\u307e\u308b<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u3001\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u9867\u5ba2\u306e\u3064\u306a\u304c\u308a\u3092\u300c\u9867\u5ba2\u76ee\u7dda\u300d\u3067\u8a2d\u8a08\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u9867\u5ba2\u304c\u5fc5\u8981\u3068\u3059\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5b9f\u73fe\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u305f\u3081\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u3082\u9ad8\u307e\u308b\u3053\u3068\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"inner-cta\">\n<div class=\"inner-cta-content\">\n<div class=\"inner-cta-content-img\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/wp\/wp-content\/uploads\/thumb_pivot.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u304c\u6700\u9ad8\u306e\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u4f5c\u308a\u65b9\u3092\u8a9e\u308b\" width=\"200\" height=\"150\" \/><\/p>\n<\/div>\n<div class=\"inner-cta-content-text\">\n<h4>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u304c\u6700\u9ad8\u306e\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u4f5c\u308a\u65b9\u3092\u8a9e\u308b<\/h4>\n<p>\u30d3\u30b8\u30cd\u30b9\u6620\u50cf\u30e1\u30c7\u30a3\u30a2\u300cPIVOT\u300d\u914d\u4fe1\u3067\u914d\u4fe1\u3055\u308c\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u52d5\u753b\u3092\u307e\u3068\u3081\u305f\u3001\u5f79\u7acb\u3064\u30ce\u30a6\u30cf\u30a6\u3044\u3063\u3071\u3044\u306e\u8cc7\u6599\u3067\u3059\u3002<\/p>\n<p class=\"inner-cta-content-btn\"><a id=\"ct-blog-innnercta-02\" class=\"btn btn-red btn-block\" href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_10\/index.do?code=pivot\" target=\"_blank\" rel=\"noopener\">\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u57fa\u672c\u7684\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/h2>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u3001\u6a2a\u8ef8\u306b\u300c\u9867\u5ba2\u306e\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u300d\u30fb\u7e26\u8ef8\u306b\u300c\u9867\u5ba2\u306e\u884c\u52d5\u3084\u5fc3\u7406\u300d\u3092\u8a18\u8f09\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u672c\u7ae0\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u9805\u76ee\u3067\u691c\u8a0e\u30fb\u8a18\u8f09\u3059\u3079\u304d\u5185\u5bb9\u3084\u3001\u610f\u8b58\u3057\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image03.png\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u57fa\u672c\u7684\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"750\" height=\"577\" class=\"alignnone size-full wp-image-16094\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image03.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image03-182x140.png 182w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image03-598x460.png 598w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3>\u6a2a\u8ef8\u306f\u300c\u9867\u5ba2\u306e\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u300d<\/h3>\n<p>\u6a2a\u8ef8\u306b\u306f\u3001\u9867\u5ba2\u306e\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u3092\u6642\u7cfb\u5217\u3001\u3064\u307e\u308a\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u51fa\u4f1a\u3044\u304b\u3089\u8cfc\u8cb7\u30fb\u512a\u826f\u9867\u5ba2\u5316\u3059\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u8a18\u8f09\u3057\u307e\u3059\u3002<\/p>\n<p>\u8a73\u7d30\u306f\u5f8c\u8ff0\u3057\u307e\u3059\u304c\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f\u300cAIDA\uff08\u30a2\u30a4\u30c0\uff09\u300d\u300cAIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u300d\u300cAISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09\u300d\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u53c2\u8003\u306b\u3057\u306a\u304c\u3089\u3001\u81ea\u793e\u5546\u6750\u3084\u9867\u5ba2\u5c64\u306b\u5408\u3046\u30d5\u30a7\u30fc\u30ba\u3092\u5b9a\u7fa9\u3057\u307e\u3057\u3087\u3046\u3002\u4eca\u56de\u306f\u4e00\u4f8b\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e6\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u3064\u3044\u3066\u3001\u610f\u8b58\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u8ab2\u984c\u3068\u30cb\u30fc\u30ba\u306e\u8a8d\u8b58<\/li>\n<li>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5<\/li>\n<li>\u7af6\u5408\u5546\u6750\u3068\u306e\u6bd4\u8f03\u691c\u8a0e<\/li>\n<li>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u8cb7<\/li>\n<li>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528<\/li>\n<li>\u7d99\u7d9a\u5229\u7528\u3084\u30ea\u30d4\u30fc\u30c8<\/li>\n<\/ul>\n<h4>\u8ab2\u984c\u3068\u30cb\u30fc\u30ba\u306e\u8a8d\u8b58<\/h4>\n<p>\u9867\u5ba2\u304c\u6f20\u7136\u3068\u3057\u305f\u30cb\u30fc\u30ba\u3092\u62b1\u3048\u3066\u3044\u308b\u6bb5\u968e\u3067\u3059\u3002\u89e3\u6c7a\u3057\u305f\u3044\u8ab2\u984c\u306f\u3042\u308b\u3082\u306e\u306e\u3001\u5177\u4f53\u7684\u306b\u4f55\u304c\u5fc5\u8981\u304b\u5206\u304b\u3063\u3066\u3044\u306a\u3044\u6bb5\u968e\u306a\u306e\u3067\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u306f\u3063\u304d\u308a\u3068\u9855\u5728\u5316\u3055\u305b\u308b\u305f\u3081\u306e\u65bd\u7b56\u304c\u5fc5\u8981\u3067\u3059\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30fbWeb\u5e83\u544a\u30fbSNS\u306a\u3069\u3001\u591a\u6570\u306e\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d4\u30fc\u30eb\u3057\u3084\u3059\u3044\u65bd\u7b56\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<h4>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5<\/h4>\n<p>\u9867\u5ba2\u304c\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u3001\u5177\u4f53\u7684\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63a2\u3057\u3066\u3044\u308b\u6bb5\u968e\u3067\u3059\u3002\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001\u9867\u5ba2\u306b\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u305d\u306e\u52b9\u679c\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u7406\u89e3\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u524d\u8ff0\u3057\u305f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3084SNS\u306b\u52a0\u3048\u3066\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3084\u30bb\u30df\u30ca\u30fc\u306a\u3069\u306e\u65bd\u7b56\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n<h4>\u7af6\u5408\u5546\u6750\u3068\u306e\u6bd4\u8f03\u691c\u8a0e<\/h4>\n<p>\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u305f\u9867\u5ba2\u304c\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u691c\u8a0e\u3092\u884c\u3046\u6bb5\u968e\u3067\u3059\u3002\u81ea\u793e\u5546\u6750\u304c\u7af6\u5408\u3068\u6bd4\u3079\u3066\u3069\u3053\u306b\u512a\u4f4d\u6027\u304c\u3042\u308b\u304b\u3001\u9867\u5ba2\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u793a\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u88fd\u54c1\u8cc7\u6599\u3084\u4e8b\u4f8b\u8cc7\u6599\u306a\u3069\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u8aac\u660e\u4f1a\u3084\u5546\u8ac7\u306e\u6a5f\u4f1a\u306a\u3069\u3092\u8a2d\u3051\u305f\u308a\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002\u81ea\u793e\u5546\u6750\u3092\u5c0e\u5165\u3057\u305f\u969b\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3084\u3001\u8cfc\u5165\u969c\u58c1\u3068\u306a\u308b\u4e0d\u5b89\u3084\u7591\u554f\u3092\u53d6\u308a\u9664\u304f\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u3078\u8a98\u5c0e\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u8cb7<\/h4>\n<p>\u6bd4\u8f03\u691c\u8a0e\u304c\u5b8c\u4e86\u3057\u3066\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u9867\u5ba2\u306b\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u6bb5\u968e\u3067\u3059\u3002\u55b6\u696d\u30d1\u30fc\u30bd\u30f3\u304c\u5546\u8ac7\u3092\u884c\u3044\u3001\u9867\u5ba2\u3068\u306e\u5951\u7d04\u3092\u884c\u3044\u307e\u3059\u3002\u305d\u306e\u969b\u306b\u3001\u9867\u5ba2\u306f\u521d\u3081\u3066\u5229\u7528\u3059\u308b\u5546\u6750\u306b\u5bfe\u3059\u308b\u4e0d\u5b89\u3092\u62b1\u3048\u3066\u3044\u308b\u305f\u3081\u3001\u5c0e\u5165\u652f\u63f4\u3082\u542b\u3081\u305f\u4e01\u5be7\u306a\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h4>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528<\/h4>\n<p>\u5c0e\u5165\u3057\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3001\u9867\u5ba2\u304c\u5229\u7528\u3057\u59cb\u3081\u308b\u6bb5\u968e\u3067\u3059\u3002BtoB\u3068BtoC\u306e\u3044\u305a\u308c\u3082\u3001\u4e0d\u660e\u70b9\u3084\u30c8\u30e9\u30d6\u30eb\u304c\u751f\u3058\u305f\u969b\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3078\u306e\u554f\u3044\u5408\u308f\u305b\u304c\u884c\u308f\u308c\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u54c1\u8cea\u306f\u3001\u7d99\u7d9a\u5229\u7528\u3084\u30ea\u30d4\u30fc\u30c8\u306e\u691c\u8a0e\u8981\u7d20\u306b\u306a\u308b\u305f\u3081\u3001\u9069\u5207\u306a\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h4>\u7d99\u7d9a\u5229\u7528\u3084\u30ea\u30d4\u30fc\u30c8<\/h4>\n<p>BtoB\u3068BtoC\u306e\u3069\u3061\u3089\u3067\u3082\u3001\u9867\u5ba2\u3092\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7d99\u7d9a\u5229\u7528\u30fb\u30ea\u30d4\u30fc\u30c8\u306b\u8a98\u5c0e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u88fd\u54c1\u304c\u53e4\u304f\u306a\u308b\u3068\u8cb7\u3044\u66ff\u3048\u306e\u5fc5\u8981\u304c\u751f\u3058\u307e\u3059\u3057\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u5834\u5408\u306f\u7d99\u7d9a\u5951\u7d04\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u5546\u6750\u3092\u5229\u7528\u3057\u3066\u304d\u305f\u306a\u304b\u3067\u3001\u9867\u5ba2\u306f\u4f55\u3089\u304b\u306e\u8ab2\u984c\u3084\u4e0d\u5b89\u3092\u62b1\u3048\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u306b\u5bc4\u308a\u6dfb\u3063\u3066\u89e3\u6c7a\u7b56\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u4ed6\u793e\u3078\u306e\u6d41\u51fa\u3092\u9632\u3044\u3067\u300c\u7d99\u7d9a\u30fb\u30ea\u30d4\u30fc\u30c8\u3057\u305f\u3044\u300d\u3068\u601d\u3063\u3066\u3082\u3089\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u7e26\u8ef8\u306f\u300c\u9867\u5ba2\u306e\u884c\u52d5\u3084\u5fc3\u7406\u300d<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u7e26\u8ef8\u306b\u306f\u3001\u9867\u5ba2\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u9805\u76ee\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u57fa\u672c\u7684\u306b\u306f\u300c\u9867\u5ba2\u884c\u52d5\u300d\u300c\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u300d\u300c\u9867\u5ba2\u5fc3\u7406\u300d\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u300d\u300c\u7406\u60f3\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u300d\u306e5\u3064\u304c\u3042\u308c\u3070\u3001\u9867\u5ba2\u3092\u7406\u89e3\u3057\u3066\u9069\u5207\u306a\u65bd\u7b56\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5\u30fb\u624b\u9806<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16095\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image04.png\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5\u30fb\u624b\u9806\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image04.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image04-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u610f\u8b58\u3057\u3066\u9032\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<ol>\n<li>\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n<li>\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u3092\u5b9a\u7fa9\u3059\u308b<\/li>\n<li>\u884c\u52d5\u30fb\u63a5\u70b9\u30fb\u5fc3\u7406\u3092\u60f3\u5b9a\u3059\u308b<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n<li>\u904b\u7528\u3057\u306a\u304c\u3089\u66f4\u65b0\u3092\u7e70\u308a\u8fd4\u3059<\/li>\n<\/ol>\n<h3>1. \u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u307e\u305a\u306f\u300c\u30da\u30eb\u30bd\u30ca\u300d\u3092\u9078\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u30da\u30eb\u30bd\u30ca\u3068\u306f\u3001\u81ea\u793e\u5546\u6750\u3092\u5229\u7528\u3059\u308b\u5178\u578b\u7684\u306a\u9867\u5ba2\u50cf\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5358\u306a\u308b\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u300d\u3068\u306f\u7570\u306a\u308a\u3001\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u5c45\u4f4f\u5730\u57df\u30fb\u8077\u696d\u6240\u5f97\u306a\u3069\u306e\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5c5e\u6027\u306b\u52a0\u3048\u3066\u3001\u8da3\u5473\u55dc\u597d\u3084\u884c\u52d5\u50be\u5411\u306a\u3069\u306e\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5c5e\u6027\u3082\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u8cfc\u8cb7\u30fb\u554f\u3044\u5408\u308f\u305b\u306e\u5c65\u6b74\u3092\u78ba\u8a8d\u3057\u305f\u308a\u3001\u55b6\u696d\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u62c5\u5f53\u8005\u306b\u30d2\u30a2\u30ea\u30f3\u30b0\u3057\u305f\u308a\u3059\u308b\u3068\u3001\u6b63\u78ba\u306a\u60c5\u5831\u304c\u5f97\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002CRM\u30b7\u30b9\u30c6\u30e0\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u84c4\u7a4d\u3057\u305f\u30c7\u30fc\u30bf\u3092\u53c2\u8003\u306b\u3059\u308b\u3068\u5408\u7406\u7684\u306a\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u304c\u3067\u304d\u308b\u306e\u3067\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001BtoB\u306e\u5834\u5408\u306f\u6bd4\u8f03\u691c\u8a0e\u30fb\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u4e0e\u3059\u308b\u4eba\u7269\u304c\u591a\u3044\u305f\u3081\u3001\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u304c\u8907\u96d1\u5316\u3057\u307e\u3059\u3002BtoB\u306b\u304a\u3051\u308b\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u306f\u3001\u5f8c\u307b\u3069\u6539\u3081\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>2. \u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u3092\u5b9a\u7fa9\u3059\u308b<\/h3>\n<p>\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u305f\u3042\u3068\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u6a2a\u8ef8\u3067\u3042\u308b\u300c\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u300d\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002\u524d\u8ff0\u3057\u305f\u3088\u3046\u306b\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7a2e\u985e\u304c\u3042\u308b\u305f\u3081\u3001\u3053\u308c\u3092\u3082\u3068\u306b\u81ea\u793e\u30d3\u30b8\u30cd\u30b9\u306b\u9069\u5408\u3059\u308b\u3082\u306e\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u25bcAIDA\uff08\u30a2\u30a4\u30c0\uff09\u306e\u6d88\u8cbb\u8005\u884c\u52d5<\/p>\n<table class=\"table-default table-vertical-xs\">\n<tr>\n<th>Attention\uff08\u8a8d\u77e5\uff09<\/th>\n<td>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u6bb5\u968e<\/td>\n<\/tr>\n<tr>\n<th>Interest\uff08\u8208\u5473\u95a2\u5fc3\uff09<\/th>\n<td>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u611f\u3058\u308b\u6bb5\u968e<\/td>\n<\/tr>\n<tr>\n<th>Desire\uff08\u8cfc\u8cb7\u6b32\u6c42\uff09<\/th>\n<td>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u6b32\u3057\u3044\u3068\u611f\u3058\u308b\u6bb5\u968e<\/td>\n<\/tr>\n<tr>\n<th>Action\uff08\u8cfc\u8cb7\u884c\u52d5\uff09<\/th>\n<td>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u8cb7\u3059\u308b\u6bb5\u968e<\/td>\n<\/tr>\n<\/table>\n<p>\u25bcAIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09\u306e\u6d88\u8cbb\u8005\u884c\u52d5<\/p>\n<table class=\"table-default table-vertical-xs\">\n<tr>\n<th>Attention\uff08\u8a8d\u77e5\uff09<\/th>\n<td>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u6bb5\u968e<\/td>\n<\/tr>\n<tr>\n<th>Interest\uff08\u8208\u5473\u95a2\u5fc3\uff09<\/th>\n<td>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u611f\u3058\u308b\u6bb5\u968e<\/td>\n<\/tr>\n<tr>\n<th>Desire\uff08\u8cfc\u8cb7\u6b32\u6c42\uff09<\/th>\n<td>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u6b32\u3057\u3044\u3068\u611f\u3058\u308b\u6bb5\u968e<\/td>\n<\/tr>\n<tr>\n<th>Memory\uff08\u8a18\u61b6\uff09<\/th>\n<td>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3092\u8a18\u61b6\u3059\u308b\u6bb5\u968e<\/td>\n<\/tr>\n<tr>\n<th>Action\uff08\u8cfc\u8cb7\u884c\u52d5\uff09<\/th>\n<td>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u8cb7\u3059\u308b\u6bb5\u968e<\/td>\n<\/tr>\n<\/table>\n<p>\u25bcAISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09\u306e\u6d88\u8cbb\u8005\u884c\u52d5<\/p>\n<table class=\"table-default table-vertical-xs\">\n<tr>\n<th>Attention\uff08\u8a8d\u77e5\uff09<\/th>\n<td>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u6bb5\u968e<\/td>\n<\/tr>\n<tr>\n<th>Interest\uff08\u8208\u5473\u95a2\u5fc3\uff09<\/th>\n<td>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u611f\u3058\u308b\u6bb5\u968e<\/td>\n<\/tr>\n<tr>\n<th>Search\uff08\u6bd4\u8f03\u691c\u8a0e\uff09<\/th>\n<td>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3059\u308b\u6bb5\u968e<\/td>\n<\/tr>\n<tr>\n<th>Action\uff08\u8cfc\u8cb7\u884c\u52d5\uff09<\/th>\n<td>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u8cb7\u3059\u308b\u6bb5\u968e<\/td>\n<\/tr>\n<tr>\n<th>Share\uff08\u5171\u6709\uff09<\/th>\n<td>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4f7f\u7528\u611f\u3092\u30b7\u30a7\u30a2\u3059\u308b\u6bb5\u968e<\/td>\n<\/tr>\n<\/table>\n<p>\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u306e\u6226\u7565\u3092\u30d9\u30fc\u30b9\u3068\u3059\u308b\u5834\u5408\u306f\u3001\u300c\u8ab2\u984c\u3068\u30cb\u30fc\u30ba\u306e\u8a8d\u8b58\u300d\u306e\u3088\u3046\u306a\u3001\u300cAttention\uff1d\u8a8d\u77e5\u300d\u306e\u524d\u6bb5\u968e\u3067\u3042\u308b\u30d5\u30a7\u30fc\u30ba\u3092\u631f\u3080\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u3082\u898b\u636e\u3048\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u6700\u5f8c\u306b\u300c\u7d99\u7d9a\u5229\u7528\u3084\u30ea\u30d4\u30fc\u30c8\u300d\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>3. \u884c\u52d5\u30fb\u63a5\u70b9\u30fb\u5fc3\u7406\u3092\u60f3\u5b9a\u3059\u308b<\/h3>\n<p>\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u3092\u5b9a\u7fa9\u3057\u305f\u3042\u3068\u306f\u3001\u5404\u30b9\u30c6\u30c3\u30d7\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u884c\u52d5\u3092\u60f3\u5b9a\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u3068\u9867\u5ba2\u884c\u52d5\u304c\u8003\u3048\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<table class=\"table-default table-vertical-xs\">\n<tr>\n<th>\u8ab2\u984c\u3068\u30cb\u30fc\u30ba\u306e\u8a8d\u8b58<\/th>\n<td>\u696d\u52d9\u4e0a\u306e\u8ab2\u984c\u3092\u611f\u3058\u3066\u65b0\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<th>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5<\/th>\n<td>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u691c\u7d22\u3084\u8cc7\u6599\u306e\u8acb\u6c42\u306a\u3069\u3092\u884c\u3044\u3001\u81ea\u793e\u5546\u6750\u3092\u8a8d\u77e5\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<th>\u7af6\u5408\u5546\u6750\u3068\u306e\u6bd4\u8f03\u691c\u8a0e<\/th>\n<td>\u7af6\u5408\u4ed6\u793e\u306e\u985e\u4f3c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u6bd4\u8f03\u691c\u8a0e\u3068\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046<\/td>\n<\/tr>\n<tr>\n<th>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u8cb7<\/th>\n<td>\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u30fb\u5c0e\u5165\u3092\u884c\u3046<\/td>\n<\/tr>\n<tr>\n<th>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528<\/th>\n<td>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5b9f\u969b\u306b\u5229\u7528\u3057\u3066\u54c1\u8cea\u30fb\u4f7f\u7528\u611f\u306a\u3069\u3092\u5224\u65ad\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<th>\u7d99\u7d9a\u5229\u7528\u3084\u30ea\u30d4\u30fc\u30c8<\/th>\n<td>\u521d\u56de\u8cfc\u5165\u306e\u7d50\u679c\u3092\u8e0f\u307e\u3048\u3066\u7d99\u7d9a\u5229\u7528\u30fb\u30ea\u30d4\u30fc\u30c8\u306e\u6709\u7121\u3092\u6c7a\u5b9a\u3059\u308b<\/td>\n<\/tr>\n<\/table>\n<p>\u9867\u5ba2\u884c\u52d5\u3092\u6d17\u3044\u51fa\u3057\u305f\u3089\u3001\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\uff08\u63a5\u70b9\uff09\u3068\u5fc3\u7406\u72b6\u614b\u3092\u60f3\u5b9a\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u306e\u6bb5\u968e\u3067\u306f\u3001\u9867\u5ba2\u306fWeb\u5e83\u544a\u3084\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3067\u60c5\u5831\u3092\u5f97\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u300c\u3082\u3063\u3068\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u300d\u300c\u4ed6\u793e\u3068\u3082\u6bd4\u8f03\u3057\u3066\u307f\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u5fc3\u7406\u5909\u5316\u304c\u751f\u3058\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u5fc3\u7406\u72b6\u614b\u306f\u3001\u55b6\u696d\u30d1\u30fc\u30bd\u30f3\u3078\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u30fb\u9867\u5ba2\u306e\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9\u30fb\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5206\u6790\u306a\u3069\u3067\u63a8\u6e2c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001CRM\u30b7\u30b9\u30c6\u30e0\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u3053\u308c\u307e\u3067\u306b\u84c4\u7a4d\u3057\u305f\u60c5\u5831\u3092\u53c2\u7167\u3059\u308b\u3068\u3001\u3088\u308a\u6df1\u304f\u9867\u5ba2\u3092\u7406\u89e3\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>4. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u9867\u5ba2\u306e\u884c\u52d5\u30fb\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u30fb\u5fc3\u7406\u306b\u5408\u308f\u305b\u3066\u3001\u305d\u308c\u306b\u5bfe\u5fdc\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u60c5\u5831\u53ce\u96c6\u30d5\u30a7\u30fc\u30ba\u306b\u3042\u308b\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u3001\u8ab2\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3092\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u63b2\u8f09\u3057\u305f\u308a\u3001SNS\u3067\u5546\u54c1\u306e\u753b\u50cf\u3092\u6295\u7a3f\u3057\u305f\u308a\u3059\u308b\u3068\u3001\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3057\u3066\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3044\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u65bd\u7b56\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u614b\u5ea6\u5909\u5bb9\u3084KPI\u3082\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u81ea\u793e\u5546\u6750\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u306a\u3089\u3001\u8a2d\u5b9a\u3059\u3079\u304dKPI\u306f\u300c\u958b\u5c01\u7387\u300d\u3084\u300c\u30af\u30ea\u30c3\u30af\u7387\u300d\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002KPI\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u5fc5\u8981\u306a\u306e\u3067\u3001\u65bd\u7b56\u306b\u5fdc\u3058\u305f\u3082\u306e\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h3>5. \u904b\u7528\u3057\u306a\u304c\u3089\u66f4\u65b0\u3092\u7e70\u308a\u8fd4\u3059<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u305f\u3042\u3068\u306f\u3001\u5b9f\u969b\u306b\u65bd\u7b56\u3092\u904b\u7528\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u4e00\u5ea6\u4f5c\u3063\u305f\u3089\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u52b9\u679c\u6e2c\u5b9a\u3092\u7e70\u308a\u8fd4\u3057\u306a\u304c\u3089\u66f4\u65b0\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u65bd\u7b56\u306b\u4e0d\u5341\u5206\u306a\u70b9\u3084\u629c\u3051\u6f0f\u308c\u304c\u898b\u3064\u304b\u3063\u305f\u3089\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306b\u53cd\u6620\u3055\u305b\u3066\u3001\u6539\u3081\u3066\u95a2\u4fc2\u8005\u3068\u8a8d\u8b58\u3092\u5171\u6709\u3057\u3066\u65bd\u7b56\u3092\u9032\u3081\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u4f5c\u6210\u6642\u306e\u6ce8\u610f\u70b9<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16096\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image05.png\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u4f5c\u6210\u6642\u306e\u6ce8\u610f\u70b9\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image05.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image05-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3068\u304d\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u81ea\u793e\u306e\u90fd\u5408\u3067\u306f\u306a\u304f\u73fe\u5b9f\u3092\u53cd\u6620\u3055\u305b\u308b<\/li>\n<li>\u8907\u6570\u306e\u62c5\u5f53\u8005\u306e\u610f\u898b\u3092\u53c2\u8003\u306b\u3059\u308b<\/li>\n<li>BtoB\u3067\u306f\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u304c\u8907\u96d1\u5316\u3059\u308b<\/li>\n<\/ul>\n<h3>\u81ea\u793e\u306e\u90fd\u5408\u3067\u306f\u306a\u304f\u73fe\u5b9f\u3092\u53cd\u6620\u3055\u305b\u308b<\/h3>\n<p>\u300c\u9867\u5ba2\u306b\u3053\u3046\u52d5\u3044\u3066\u307b\u3057\u3044\u30fb\u611f\u3058\u3066\u307b\u3057\u3044\u300d\u306e\u3088\u3046\u306a\u3001\u81ea\u793e\u306b\u90fd\u5408\u306e\u3044\u3044\u89e3\u91c8\u3092\u3057\u306a\u3044\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u81ea\u4fe1\u304c\u3042\u308b\u306e\u3067\u3001\u5927\u534a\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u4e3b\u8981\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u3057\u3066\u3057\u307e\u3046\u306a\u3069\u3067\u3059\u3002<\/p>\n<p>\u30da\u30eb\u30bd\u30ca\u3092\u81ea\u793e\u306b\u5408\u308f\u305b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u81ea\u793e\u306e\u6226\u7565\u3092\u5bc4\u305b\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002EC\u30b5\u30a4\u30c8\u306e\u5c65\u6b74\u3084\u3001CRM\u30b7\u30b9\u30c6\u30e0\u306a\u3069\u306b\u84c4\u7a4d\u3057\u305f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u6b63\u78ba\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u8907\u6570\u306e\u62c5\u5f53\u8005\u306e\u610f\u898b\u3092\u53c2\u8003\u306b\u3059\u308b<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u3001\u5ba2\u89b3\u7684\u3067\u504f\u308a\u304c\u5c11\u306a\u3044\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u62c5\u5f53\u8005\u3072\u3068\u308a\u3067\u4f5c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5f79\u8077\u3084\u90e8\u9580\u306a\u3069\u3092\u8d85\u3048\u305f\u8907\u6570\u306e\u95a2\u4fc2\u8005\u306e\u610f\u898b\u3092\u53c2\u8003\u306b\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u958b\u767a\u62c5\u5f53\u8005\u3084\u55b6\u696d\u62c5\u5f53\u8005\u306a\u3069\u3092\u96c6\u3081\u3066\u3001\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u5f62\u5f0f\u3067\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u6027\u8cea\u3084\u9867\u5ba2\u306e\u5fc3\u7406\u3092\u53cd\u6620\u3055\u305b\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>BtoB\u3067\u306f\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u304c\u8907\u96d1\u5316\u3059\u308b<\/h3>\n<p>\u500b\u4eba\u306e\u6d88\u8cbb\u8005\u3092\u5bfe\u8c61\u3068\u3059\u308bBtoC\u3068\u6bd4\u3079\u3066\u3001\u8907\u6570\u306e\u62c5\u5f53\u8005\u304c\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u308f\u308bBtoB\u3067\u306f\u3001\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u304c\u8907\u96d1\u306b\u306a\u308a\u307e\u3059\u3002\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044\u50be\u5411\u304c\u3042\u308b\u3046\u3048\u306b\u3001\u8907\u6570\u306e\u62c5\u5f53\u8005\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u304c\u7406\u7531\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u300c\u4f01\u696d\u300d\u3068\u300c\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u300d\u3067\u30da\u30eb\u30bd\u30ca\u306e\u8981\u7d20\u3092\u5206\u3051\u3066\u3001\u8907\u6570\u306e\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u306e\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<table class=\"table-default table-vertical-xs\">\n<tr>\n<th>\u4f01\u696d\u306e\u30da\u30eb\u30bd\u30ca\u306e\u8981\u7d20<\/th>\n<td>\n<ul>\n<li>\u696d\u7a2e\u3084\u696d\u614b<\/li>\n<li>\u5f93\u696d\u54e1\u6570<\/li>\n<li>\u6240\u5728\u5730<\/li>\n<li>\u58f2\u4e0a\u898f\u6a21<\/li>\n<li>\u4f01\u696d\u6587\u5316<\/li>\n<li>\u4f01\u696d\u306e\u30d3\u30b8\u30e7\u30f3<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<th>\u30ad\u30fc\u30d1\u30fc\u30bd\u30f3\u306e\u30da\u30eb\u30bd\u30ca\u306e\u8981\u7d20<\/th>\n<td>\n<ul>\n<li>\u5e74\u9f62<\/li>\n<li>\u6027\u5225<\/li>\n<li>\u5f79\u8077<\/li>\n<li>\u6240\u5c5e\u90e8\u7f72<\/li>\n<li>\u62c5\u5f53\u696d\u52d9<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/table>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c\u30da\u30eb\u30bd\u30ca\u300d\u6d3b\u7528\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u3082\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"box\">\n<div class=\"row\">\n<div class=\"col-md-3 col-sm-4 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/persona_design_for_btob_01\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/225_tokumi_01-2.png\" alt=\"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c\u30da\u30eb\u30bd\u30ca\u300d\u6d3b\u7528\u306e\u8ab2\u984c\uff08\u524d\u7de8\uff09\" \/><\/a><\/div>\n<div class=\"col-md-9 col-sm-8 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/persona_design_for_btob_01\" target=\"_blank\" rel=\"noopener\"><strong>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c\u30da\u30eb\u30bd\u30ca\u300d\u6d3b\u7528\u306e\u8ab2\u984c\uff08\u524d\u7de8\uff09<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<h2>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306fCRM\u30b7\u30b9\u30c6\u30e0\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u52b9\u679c\u7684<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16097\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image06.png\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306fCRM\u30b7\u30b9\u30c6\u30e0\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u52b9\u679c\u7684\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image06.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image06-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" 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href=\"https:\/\/www.synergy-marketing.co.jp\/lp\/synergy\/synergy_3min\/\" target=\"_blank\" rel=\"noopener\">CRM\u3067\u52b9\u7387\u7684\u306b\u58f2\u4e0a\u30a2\u30c3\u30d7\uff013\u5206\u3067\u308f\u304b\u308b\u300c\u3042\u306a\u305f\u306b\u3061\u3087\u3046\u3069\u3088\u3044\u300dCRM\u30b7\u30b9\u30c6\u30e0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u60c5\u5831\u53ce\u96c6\u306e\u624b\u6bb5\u304c\u591a\u69d8\u5316\u3057\u3066\u3044\u308b\u73fe\u5728\u3067\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3084\u5fc3\u7406\u306b\u5408\u308f\u305b\u3066\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u300d\u306f\u3001\u9867\u5ba2\u304c\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3001\u8cfc\u8cb7\u30fb\u30ea\u30d4\u30fc\u30c8\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7&#8230;<\/p>\n","protected":false},"author":85,"featured_media":16091,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,8],"tags":[],"class_list":["post-16099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-analytics"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/16099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=16099"}],"version-history":[{"count":8,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/16099\/revisions"}],"predecessor-version":[{"id":16101,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/16099\/revisions\/16101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media\/16091"}],"wp:attachment":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=16099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=16099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=16099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}