{"id":16131,"date":"2023-09-14T11:02:41","date_gmt":"2023-09-14T02:02:41","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=16131"},"modified":"2023-09-14T11:02:41","modified_gmt":"2023-09-14T02:02:41","slug":"what_is_marketingfunnel","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_marketingfunnel","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f\uff1f\u6226\u7565\u8a2d\u8a08\u306e\u305f\u3081\u306e\u77e5\u8b58\u3068\u6d3b\u7528\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16143\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_mainvisual.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f\uff1f\u6226\u7565\u8a2d\u8a08\u306e\u305f\u3081\u306e\u77e5\u8b58\u3068\u6d3b\u7528\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_mainvisual.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_mainvisual-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" 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href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_10\/index.do?code=what_is_marketing\" target=\"_blank\" rel=\"noopener\">\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f<\/h2>\n<p>\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u300d\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u9867\u5ba2\u304c\u8a8d\u77e5\u3057\u3066\u304b\u3089\u8cfc\u8cb7\u3078\u81f3\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u3001\u56f3\u5f0f\u5316\u30fb\u53ef\u8996\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u30d5\u30a1\u30cd\u30eb\uff08Funnel\uff09\u306f\u300c\u6f0f\u6597\uff08\u308d\u3046\u3068\uff09\u300d\u3092\u610f\u5473\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9006\u4e09\u89d2\u5f62\u3068\u306a\u308b\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16133\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image01.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306f\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image01.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image01-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" 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href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/aidma\/\" target=\"_blank\" rel=\"noopener\">AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09<\/a>\u300d\u306e\u767a\u5c55\u5f62\u3060\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u8a73\u7d30\u306f\u5f8c\u8ff0\u3057\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u300c\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u300d\u3068\u547c\u3070\u308c\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u6700\u3082\u57fa\u672c\u7684\u306a\u5f62\u5f0f\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u8a8d\u77e5\u304b\u3089\u8cfc\u8cb7\u307e\u3067\u306e\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u6349\u3048\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6226\u7565\u8a2d\u8a08\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u91cd\u8981\u6027<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u9069\u5207\u306b\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u6570\u3092\u4f38\u3070\u3059\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001\u8a8d\u77e5\u3057\u305f\u9867\u5ba2\u3092\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u8cfc\u8cb7\u3078\u5c0e\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u6b20\u304b\u305b\u306a\u3044\u306e\u304c\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u3001\u67d4\u8edf\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u81ea\u793e\u5546\u6750\u3078\u306e\u95a2\u5fc3\u304c\u307e\u3060\u4f4e\u3044\u9867\u5ba2\u306b\u30d7\u30c3\u30b7\u30e5\u3057\u3059\u304e\u308b\u3068\u3001\u9867\u5ba2\u306f\u300c\u62bc\u3057\u4ed8\u3051\u3089\u308c\u3066\u3044\u308b\u300d\u3068\u611f\u3058\u3066\u96e2\u8131\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u4e00\u65b9\u3067\u3001\u5546\u54c1\u306e\u6bd4\u8f03\u30fb\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u306b\u5165\u3063\u305f\u9867\u5ba2\u306b\u306f\u3001\u81ea\u793e\u5546\u6750\u304c\u7af6\u5408\u3068\u5dee\u5225\u5316\u3067\u304d\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308c\u3070\u3001\u9867\u5ba2\u306e\u8208\u5473\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u306f\u898b\u8fbc\u307f\u9867\u5ba2\u304c\u3069\u306e\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u306b\u3042\u308b\u304b\u628a\u63e1\u3057\u3066\u3001\u305d\u306e\u6bb5\u968e\u3067\u6c42\u3081\u3089\u308c\u308b\u60c5\u5831\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u3001\u53ef\u8996\u5316\u3057\u305f\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u3068\u9867\u5ba2\u60c5\u5831\u3092\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u691c\u8a0e\u3067\u304d\u308b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u6d3b\u7528\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306e\u9055\u3044<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u3088\u304f\u4f3c\u305f\u6982\u5ff5\u304c\u300c<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/customer-journey\/\" target=\"_blank\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/a>\u300d\u3067\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\u3001\u9867\u5ba2\u304c\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3001\u8cfc\u8cb7\u3078\u81f3\u308b\u307e\u3067\u306e\u884c\u52d5\u30fb\u5fc3\u7406\u3092\u53ef\u8996\u5316\u3057\u305f\u3082\u306e\u3092\u6307\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u3044\u305a\u308c\u3082\u8a8d\u77e5\u304b\u3089\u8cfc\u8cb7\u3078\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3059\u308b\u70b9\u306f\u540c\u3058\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u884c\u52d5\u30fb\u4eba\u6570\u304c\u7126\u70b9\u3068\u306a\u308b\u4e00\u65b9\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u9867\u5ba2\u306e\u884c\u52d5\u3084\u5fc3\u7406\u3092\u6398\u308a\u4e0b\u3052\u308b\u70b9\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u8a73\u7d30\u5316\u3057\u3001\u9032\u5316\u3055\u305b\u305f\u3082\u306e\u3060\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u6d41\u308c\u3084\u8ab2\u984c\u3092\u5927\u307e\u304b\u306b\u628a\u63e1\u3057\u305f\u3044\u5834\u5408\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3001\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306e\u6700\u9069\u306a\u65bd\u7b56\u3092\u691c\u8a0e\u3057\u305f\u3044\u5834\u5408\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u5f8c\u8ff0\u3059\u308b\u3088\u3046\u306b\u3001\u4e21\u8005\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7dfb\u5bc6\u306a\u6226\u7565\u8a2d\u8a08\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u4ee3\u8868\u7684\u306a\u7a2e\u985e<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u4ee3\u8868\u7684\u306a\u7a2e\u985e\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3084\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb<\/li>\n<li>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb<\/li>\n<li>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb<\/li>\n<\/ul>\n<h3>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-16133 size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image01.png\" alt=\"\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image01.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image01-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" 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loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16134\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image02.png\" alt=\"\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image02.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image02-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" 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loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16135\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image03.png\" alt=\"\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image03.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image03-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u300c\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u300d\u306f\u3001\u3053\u308c\u307e\u3067\u7d39\u4ecb\u3057\u305f\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u3082\u306e\u3067\u30012\u3064\u306e\u4e09\u89d2\u5f62\u3092\u5408\u4f53\u3055\u305b\u305f\u3088\u3046\u306a\u5f62\u72b6\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u9867\u5ba2\u306e\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u52a0\u3048\u3066\u3001\u8cfc\u5165\u5f8c\u306e\u30ea\u30d4\u30fc\u30c8\u30fb\u60c5\u5831\u767a\u4fe1\u307e\u3067\u8003\u616e\u3067\u304d\u308b\u3053\u3068\u304c\u9b45\u529b\u3067\u3059\u3002\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u3084\u80b2\u6210\u3068\u3001\u8cfc\u5165\u5f8c\u306eCRM\u6226\u7565\u307e\u3067\u4e00\u6c17\u901a\u8cab\u306e\u6226\u7565\u8a2d\u8a08\u304c\u884c\u3044\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u304c\u300c\u53e4\u3044\u300d\u3068\u3044\u308f\u308c\u308b\u7406\u7531\u3068\u771f\u76f8<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16136\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image04.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u304c\u300c\u53e4\u3044\u300d\u3068\u3044\u308f\u308c\u308b\u7406\u7531\u3068\u771f\u76f8\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image04.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image04-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u6982\u8981\u3068\u7a2e\u985e\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u8fd1\u5e74\u3067\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u53e4\u3044\u300d\u3068\u8a00\u308f\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u7406\u7531\u3068\u80cc\u666f\u3092\u4ee5\u4e0b\u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u304b\u3089\u89e3\u8aac\u3057\u305f\u3046\u3048\u3067\u3001\u73fe\u5728\u3067\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u304c\u6709\u52b9\u306a\u7406\u7531\u306b\u3064\u3044\u3066\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u7406\u75311\uff1a\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u304c\u591a\u69d8\u5316\u3057\u305f\u304b\u3089<\/li>\n<li>\u7406\u75312\uff1a\u9867\u5ba2\u306e\u4fa1\u5024\u89b3\u3082\u591a\u69d8\u5316\u3057\u305f\u304b\u3089<\/li>\n<li>\u7406\u75313\uff1a\u9867\u5ba2\u4f53\u9a13\u3084\u6e80\u8db3\u5ea6\u3092\u53cd\u6620\u3057\u3065\u3089\u3044\u304b\u3089<\/li>\n<\/ul>\n<h3>\u3010\u7406\u75311\u3011\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u304c\u591a\u69d8\u5316\u3057\u305f\u304b\u3089<\/h3>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u591a\u69d8\u5316\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>\u304b\u3064\u3066\u6d88\u8cbb\u8005\u306f\u3001\u30c6\u30ec\u30d3\u30fb\u30e9\u30b8\u30aa\u30fb\u96d1\u8a8c\u306a\u3069\u306e\u300c\u30de\u30b9\u5e83\u544a\u300d\u304b\u3089\u60c5\u5831\u3092\u5f97\u3066\u304a\u308a\u3001\u30de\u30b9\u5e83\u544a\u306f\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u73fe\u5728\u3067\u306f\u3001\u9867\u5ba2\u306fWeb\u30b5\u30a4\u30c8\u3084SNS\u306a\u3069\u591a\u69d8\u306a\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u3001\u81ea\u7531\u306b\u60c5\u5831\u3092\u5f97\u3089\u308c\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u5e38\u306b\u591a\u304f\u306e\u60c5\u5831\u306b\u89e6\u308c\u308b\u305f\u3081\u3001\u4f55\u304b\u306b\u8208\u5473\u3084\u30cb\u30fc\u30ba\u3092\u611f\u3058\u305f\u3068\u3057\u3066\u3082\u3001\u60c5\u5831\u53ce\u96c6\u306e\u904e\u7a0b\u3067\u305f\u307e\u305f\u307e\u898b\u305f\u3082\u306e\u306b\u76ee\u79fb\u308a\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u9867\u5ba2\u304c\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u306b\u81f3\u308b\u904e\u7a0b\u306f\u3001\u5f93\u6765\u306e\u3088\u3046\u306b\u76f4\u7dda\u7684\u3067\u306f\u306a\u304f\u8907\u96d1\u5316\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u8cfc\u8cb7\u884c\u52d5\u304c\u591a\u69d8\u5316\u3059\u308b\u4ee5\u524d\u306e\u6982\u5ff5\u306a\u306e\u3067\u3001\u300c\u4eca\u306e\u6642\u4ee3\u306b\u306f\u9069\u5408\u3057\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u304b\u300d\u3068\u3044\u3046\u610f\u898b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u3010\u7406\u75312\u3011\u9867\u5ba2\u306e\u4fa1\u5024\u89b3\u3082\u591a\u69d8\u5316\u3057\u305f\u304b\u3089<\/h3>\n<p>\u9867\u5ba2\u306e\u884c\u52d5\u306b\u52a0\u3048\u3066\u3001\u4fa1\u5024\u89b3\u306e\u591a\u69d8\u5316\u3082\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>\u524d\u8ff0\u3057\u305f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u3084\u3001\u793e\u4f1a\u60c5\u52e2\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u5909\u5316\u306a\u3069\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u89b3\u3082\u591a\u69d8\u5316\u3057\u307e\u3057\u305f\u3002\u4f8b\u3048\u3070\u3001\u5f93\u6765\u306f\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u3084\u4fa1\u683c\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3057\u305f\u304c\u3001\u8fd1\u5e74\u3067\u306f\u300c\u9867\u5ba2\u4f53\u9a13\u300d\u3092\u91cd\u8996\u3059\u308b\u4eba\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u30fb\u5fc3\u7406\u306a\u3069\u3092\u8003\u616e\u305b\u305a\u3001\u305d\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u4e00\u69d8\u306b\u56f3\u5f0f\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u7406\u7531\u304b\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u5358\u4f53\u3067\u306f\u591a\u69d8\u306a\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u30fb\u4fa1\u5024\u89b3\u306b\u5bfe\u5fdc\u3057\u3065\u3089\u3044\u305f\u3081\u3001\u300c\u9867\u5ba2\u306e\u5e0c\u671b\u3092\u6e80\u305f\u305b\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u304b\u300d\u3068\u3044\u3046\u610f\u898b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u3010\u7406\u75313\u3011\u9867\u5ba2\u4f53\u9a13\u3084\u6e80\u8db3\u5ea6\u3092\u53cd\u6620\u3057\u3065\u3089\u3044\u304b\u3089<\/h3>\n<p>\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3084\u4fa1\u5024\u89b3\u306b\u52a0\u3048\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u81ea\u4f53\u3082\u591a\u69d8\u5316\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c\u6240\u6709\u304b\u3089\u5229\u7528\u3078\u300d\u300c\u30e2\u30ce\u6d88\u8cbb\u304b\u3089\u30b3\u30c8\u6d88\u8cbb\u300d\u306a\u3069\u306e\u8a00\u8449\u304c\u8868\u3059\u3088\u3046\u306b\u3001\u300c\u30e2\u30ce\u3092\u6240\u6709\u3059\u308b\u3053\u3068\u300d\u3092\u6c42\u3081\u306a\u3044\u6d88\u8cbb\u8005\u304c\u5897\u3048\u307e\u3057\u305f\u3002\u3060\u304b\u3089\u3053\u305d\u73fe\u5728\u3067\u306f\u3001<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/subscription\/\" target=\"_blank\" rel=\"noopener\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/a>\u3084<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/saas\/\" target=\"_blank\" rel=\"noopener\">SaaS<\/a>\u3068\u3044\u3063\u305f\u3001\u6708\u984d\u5236\u30fb\u5e74\u984d\u5236\u306a\u3069\u306e\u5b9a\u671f\u5951\u7d04\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u666e\u53ca\u3057\u3064\u3064\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306e\u5909\u5316\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u3092\u8cfc\u5165\u3078\u5c0e\u304f\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u8cfc\u5165\u3078\u81f3\u308b\u307e\u3067\u306e\u9867\u5ba2\u4f53\u9a13\u3084\u3001<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/crm\/\" target=\"_blank\" rel=\"noopener\">CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09<\/a>\u306b\u3088\u308b\u4f01\u696d\u3068\u306e\u300c\u3064\u306a\u304c\u308a\u300d\u306a\u3069\u3067\u3001\u9867\u5ba2\u3092\u7d99\u7d9a\u7684\u306b\u6e80\u8db3\u3055\u305b\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u300c\u8cfc\u5165\u300d\u3084\u300c\u767a\u4fe1\u300d\u304c\u30b4\u30fc\u30eb\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u4ee5\u964d\u306e\u9867\u5ba2\u884c\u52d5\u306f\u8ffd\u3048\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u5358\u4f53\u3067\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3084SaaS\u306a\u3069\u3067\u7279\u306b\u91cd\u8981\u306a\u3001\u9867\u5ba2\u3092\u30ea\u30d4\u30fc\u30bf\u30fc\u5316\u30fb\u30d5\u30a1\u30f3\u5316\u3059\u308b\u65bd\u7b56\u306b\u5bfe\u5fdc\u3057\u304d\u308c\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u3010\u771f\u76f8\u3011\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u73fe\u5728\u3067\u3082\u52b9\u679c\u7684<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u7591\u554f\u70b9\u304c\u3042\u308b\u3053\u3068\u306f\u4e8b\u5b9f\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u73fe\u5728\u3067\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u6709\u52b9\u3067\u3059\u3002\u7279\u306bBtoB\u696d\u754c\u306b\u304a\u3044\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u8003\u3048\u65b9\u3092\u6d3b\u7528\u3059\u308b\u4fa1\u5024\u306f\u9ad8\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>BtoB\u306fBtoC\u3068\u6bd4\u3079\u3066\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u8907\u6570\u306e\u62c5\u5f53\u8005\u304c\u95a2\u308f\u308b\u305f\u3081\u3001\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u8907\u96d1\u5316\u30fb\u9577\u671f\u5316\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9078\u5b9a\u8005\u3068\u6c7a\u88c1\u8005\u304c\u7570\u306a\u308b\u3053\u3068\u306f\u3001\u6c7a\u3057\u3066\u73cd\u3057\u304f\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u5834\u5408\u306f\u3001BtoC\u3088\u308a\u3080\u3057\u308d\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u3001BtoB\u3067\u306f\u62c5\u5f53\u8005\u304c\u300c\u4f01\u696d\u306e\u4ee3\u8868\u300d\u3068\u3057\u3066\u3001\u5546\u6750\u3092\u6bd4\u8f03\u691c\u8a0e\u3059\u308b\u304b\u3089\u3067\u3059\u3002\u500b\u4eba\u306e\u597d\u307f\u3067\u9078\u3076\u3053\u3068\u304c\u306a\u3044\u305f\u3081\u3001\u305d\u306e\u30cb\u30fc\u30ba\u306f\u4e00\u8cab\u3057\u3066\u304a\u308a\u3001\u691c\u8a0e\u30d7\u30ed\u30bb\u30b9\u304c\u76f4\u7dda\u7684\u306b\u9032\u3080\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u6bd4\u8f03\u7684\u5358\u7d14\u3068\u3055\u308c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3067\u3042\u3063\u3066\u3082\u3001BtoB\u306b\u306f\u5341\u5206\u5bfe\u5fdc\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305fBtoC\u3067\u3042\u3063\u3066\u3082\u3001\u5f8c\u8ff0\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u8907\u96d1\u306aBtoC\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u3082\u5bfe\u5fdc\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u6d3b\u7528\u6cd5<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16137\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image05.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u6d3b\u7528\u6cd5\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image05.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image05-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306b\u3088\u3063\u3066\u30d5\u30a7\u30fc\u30ba\u306e\u5b9a\u7fa9\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u305d\u306e\u6d3b\u7528\u6cd5\u3082\u7a2e\u985e\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u5148\u307b\u3069\u89e3\u8aac\u3057\u305f3\u7a2e\u985e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u6d3b\u7528\u6cd5\u306b\u3064\u3044\u3066\u3001\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u6d3b\u7528\u6cd5<\/li>\n<li>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u6d3b\u7528\u6cd5<\/li>\n<li>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u306e\u6d3b\u7528\u6cd5<\/li>\n<\/ul>\n<h3>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u6d3b\u7528\u6cd5<\/h3>\n<p>\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u9867\u5ba2\u6570\u3092\u78ba\u8a8d\u3059\u308b\u3068\u3001\u300c\u96e2\u8131\u6570\u304c\u5897\u3048\u308b\u30d5\u30a7\u30fc\u30ba\u300d\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u8cfc\u5165\u30d5\u30a7\u30fc\u30ba\u3067\u9867\u5ba2\u6570\u304c\u6e1b\u308b\u5834\u5408\u306f\u3001EC\u30b5\u30a4\u30c8\u3084\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u306e\u8a2d\u8a08\u306b\u554f\u984c\u304c\u3042\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u4e00\u65b9\u3067\u6bd4\u8f03\u30fb\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u3067\u306e\u96e2\u8131\u304c\u591a\u3044\u5834\u5408\u306f\u3001\u81ea\u793e\u5546\u6750\u306e\u9b45\u529b\u3092\u5341\u5206\u306b\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u9867\u5ba2\u6570\u304c\u5927\u5e45\u306b\u6e1b\u308b\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3051\u308b\u65bd\u7b56\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u6700\u7d42\u76ee\u6a19\u3067\u3042\u308b\u8cfc\u8cb7\u30d5\u30a7\u30fc\u30ba\u306b\u81f3\u308b\u9867\u5ba2\u3092\u5897\u3084\u305b\u307e\u3059\u3002<\/p>\n<h3>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u6d3b\u7528\u6cd5<\/h3>\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u6700\u7d42\u76ee\u7684\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u60c5\u5831\u306e\u767a\u4fe1\u30fb\u62e1\u6563\u3067\u3059\u3002<\/p>\n<p>\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30af\u30c1\u30b3\u30df\u3084\u30ec\u30d3\u30e5\u30fc\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3092\u56f3\u308b\u305f\u3081\u306e\u30a2\u30d4\u30fc\u30eb\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30ec\u30d3\u30e5\u30fc\u306f\u96c6\u5ba2\u529b\u304c\u4f4e\u4e0b\u3059\u308b\u539f\u56e0\u3068\u306a\u308b\u305f\u3081\u3001\u6539\u5584\u306b\u3044\u304b\u3057\u3066\u6e1b\u3089\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30a2\u30d5\u30bf\u30fc\u30b1\u30a2\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3078\u306e\u4e0d\u6e80\u304c\u591a\u3044\u306e\u3067\u3042\u308c\u3070\u3001CRM\u3092\u610f\u8b58\u3057\u305f\u4e01\u5be7\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u65bd\u7b56\u3092\u5c55\u958b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u304c\u767a\u4fe1\u3057\u305f\u60c5\u5831\u3092\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u3044\u304b\u3059\u3053\u3068\u3067\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u767a\u4fe1\u3092\u5897\u3084\u3057\u3066\u96c6\u5ba2\u529b\u3092\u5f37\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u306e\u6d3b\u7528\u6cd5<\/h3>\n<p>\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u65bd\u7b56\u3092\u4e00\u6c17\u901a\u8cab\u3067\u5b9f\u65bd\u3067\u304d\u307e\u3059\u30022\u3064\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7d71\u4e00\u611f\u306e\u3042\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c55\u958b\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u8cfc\u5165\u5f8c\u306b\u30af\u30c1\u30b3\u30df\u3092\u6295\u7a3f\u3059\u308c\u306f\u30dd\u30a4\u30f3\u30c8\u9032\u5448\u300d\u306e\u3088\u3046\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b\u5834\u5408\u3001SNS\u306e\u767a\u4fe1\u6570\u306f\u5897\u3048\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u3092\u610f\u8b58\u3057\u3066\u300c\u5546\u54c1\u306e\u9b45\u529b\u300d\u3068\u3057\u3066\u30a2\u30d4\u30fc\u30eb\u3059\u308c\u3070\u3001\u6bd4\u8f03\u30fb\u691c\u8a0e\u30d5\u30a7\u30fc\u30ba\u3067\u306e\u96e2\u8131\u8005\u3092\u6e1b\u3089\u3059\u3053\u3068\u3082\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30d1\u30fc\u30c1\u30a7\u30b9\u30d5\u30a1\u30cd\u30eb\u3068\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306b\u4ee3\u308f\u308b\u65b0\u305f\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n<p>\u524d\u8ff0\u3057\u305f\u3088\u3046\u306b\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3084\u4fa1\u5024\u89b3\u306a\u3069\u304c\u591a\u69d8\u5316\u3057\u305f\u3053\u3068\u304b\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u610f\u7fa9\u304c\u7591\u554f\u8996\u3055\u308c\u308b\u5834\u9762\u304c\u51fa\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306b\u4ee3\u308f\u308b\u65b0\u305f\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e2\u3064\u306e\u3082\u306e\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3068\u9b45\u529b\u306b\u3064\u3044\u3066\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>4\u3064\u306e\u30d5\u30a7\u30fc\u30ba\u3092\u305f\u3069\u308b\u300c\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u306e\u65c5\u300d<\/li>\n<li>\u5faa\u74b0\u578b\u306e\u30b5\u30a4\u30af\u30eb\u3092\u751f\u307f\u51fa\u3059\u300c\u30d5\u30e9\u30a4\u30db\u30a4\u30fc\u30eb\u300d<\/li>\n<\/ul>\n<h3>4\u3064\u306e\u30d5\u30a7\u30fc\u30ba\u3092\u305f\u3069\u308b\u300c\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u306e\u65c5\u300d<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16138\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image06.png\" alt=\"4\u3064\u306e\u30d5\u30a7\u30fc\u30ba\u3092\u305f\u3069\u308b\u300c\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u306e\u65c5\u300d\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image06.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image06-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u30fb\u30a2\u30f3\u30c9\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc\u793e\u306f\u30012009\u5e74\u306b\u300c<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-consumer-decision-journey\" target=\"_blank\" rel=\"noopener\">\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u306e\u65c5\uff08The Consumer Decision Journey\uff09<\/a>\u300d\u3068\u3044\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u306e\u65c5\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u304b\u3089\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u521d\u671f\u306e\u691c\u8a0e\uff08Initial-consideration Set\uff09<\/li>\n<li>\u7a4d\u6975\u7684\u306a\u8a55\u4fa1\uff08Active Evaluation\uff09<\/li>\n<li>\u8cfc\u5165\u306e\u77ac\u9593\uff08Moment of Purchase\uff09<\/li>\n<li>\u8cfc\u5165\u5f8c\u306e\u4f53\u9a13\uff08Postpurchase Experience\uff09<\/li>\n<\/ul>\n<p>\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3068\u306e\u9055\u3044\u306f\u3001\u6f0f\u6597\u578b\u3067\u306f\u306a\u304f\u300c\u5faa\u74b0\u578b\uff08\u30eb\u30fc\u30d7\u578b\uff09\u300d\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u76f4\u7dda\u7684\u306a\u3082\u306e\u304b\u3089\u3001\u8907\u96d1\u306a\u6d41\u308c\u306b\u5909\u5316\u3057\u305f\u3053\u3068\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u9867\u5ba2\u3092\u8cfc\u8cb7\u3078\u5c0e\u304f\u3053\u3068\u304c\u30b4\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u5f8c\u306e\u300c\u9867\u5ba2\u4f53\u9a13\u300d\u306e\u30d5\u30a7\u30fc\u30ba\u304c\u793a\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3082\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002CRM\u306e\u89b3\u70b9\u304b\u3089\u9867\u5ba2\u306b\u4e01\u5be7\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u30fb\u30d5\u30a9\u30ed\u30fc\u3092\u884c\u3046\u3053\u3068\u3067\u3001<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/cs\/\" target=\"_blank\" rel=\"noopener\">\u9867\u5ba2\u6e80\u8db3\u5ea6<\/a>\u3084\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u304c\u9ad8\u307e\u308a\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u5316\u30fb\u30d5\u30a1\u30f3\u5316\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"inner-cta\">\n<div class=\"inner-cta-content\">\n<div class=\"inner-cta-content-img\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/wp\/wp-content\/uploads\/thumb_pivot.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u304c\u6700\u9ad8\u306e\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u4f5c\u308a\u65b9\u3092\u8a9e\u308b\" width=\"200\" height=\"150\" \/><\/p>\n<\/div>\n<div class=\"inner-cta-content-text\">\n<h4>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u304c\u6700\u9ad8\u306e\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u4f5c\u308a\u65b9\u3092\u8a9e\u308b<\/h4>\n<p>\u30d3\u30b8\u30cd\u30b9\u6620\u50cf\u30e1\u30c7\u30a3\u30a2\u300cPIVOT\u300d\u914d\u4fe1\u3067\u914d\u4fe1\u3055\u308c\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u52d5\u753b\u3092\u307e\u3068\u3081\u305f\u3001\u5f79\u7acb\u3064\u30ce\u30a6\u30cf\u30a6\u3044\u3063\u3071\u3044\u306e\u8cc7\u6599\u3067\u3059\u3002<\/p>\n<p class=\"inner-cta-content-btn\"><a id=\"ct-blog-innnercta-02\" class=\"btn btn-red btn-block\" href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_10\/index.do?code=pivot\" target=\"_blank\" rel=\"noopener\">\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h3>\u5faa\u74b0\u578b\u306e\u30b5\u30a4\u30af\u30eb\u3092\u751f\u307f\u51fa\u3059\u300c\u30d5\u30e9\u30a4\u30db\u30a4\u30fc\u30eb\u300d<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16139\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image07.png\" alt=\"\u5faa\u74b0\u578b\u306e\u30b5\u30a4\u30af\u30eb\u3092\u751f\u307f\u51fa\u3059\u300c\u30d5\u30e9\u30a4\u30db\u30a4\u30fc\u30eb\u300d\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image07.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image07-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>HubSpot\u793e\u3082\u3001\u5faa\u74b0\u578b\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u300c<a href=\"https:\/\/www.hubspot.jp\/flywheel\" target=\"_blank\" rel=\"noopener\">\u30d5\u30e9\u30a4\u30db\u30a4\u30fc\u30eb<\/a>\u300d\u3092\u63d0\u5531\u3057\u307e\u3057\u305f\u3002\u30d5\u30e9\u30a4\u30db\u30a4\u30fc\u30eb\u306f\u3001\u56de\u8ee2\u30a8\u30cd\u30eb\u30ae\u30fc\u3092\u52b9\u7387\u7684\u306b\u4f1d\u3048\u308b\u305f\u3081\u306e\u90e8\u54c1\u3067\u3001\u81ea\u52d5\u8eca\u306e\u8eca\u8f2a\u306a\u3069\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u30d5\u30e9\u30a4\u30db\u30a4\u30fc\u30eb\u304c\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u5f97\u305f\u30a8\u30cd\u30eb\u30ae\u30fc\u3092\u84c4\u7a4d\u3057\u3001\u56de\u8ee2\u3057\u7d9a\u3051\u308b\u69d8\u5b50\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u4f8b\u3048\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3067\u306f\u3001\u7372\u5f97\u3057\u305f\u9867\u5ba2\u304c\u81ea\u793e\u306e\u6210\u9577\u3092\u652f\u3048\u308b\u5b58\u5728\u3068\u3057\u3066\u8003\u616e\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u30d5\u30e9\u30a4\u30db\u30a4\u30fc\u30eb\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u4f01\u696d\u306e\u6210\u9577\u30a8\u30cd\u30eb\u30ae\u30fc\u3092\u5de6\u53f3\u3059\u308b\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u8981\u7d20\u304b\u3089\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"mb-5\">\u25bc3\u3064\u306e\u8981\u7d20\u3068\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8<\/p>\n<table class=\"table-default table-horizontal-xs\">\n<tr>\n<th>\u56de\u8ee2\u901f\u5ea6<\/th>\n<td>\u30fbAttract\uff08\u60f9\u304d\u3064\u3051\u308b\uff09<br \/>\n\u30fbEngage\uff08\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\uff09<br \/>\n\u30fbDelight\uff08\u6e80\u8db3\u3055\u305b\u308b\uff09<br \/>\n\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u610f\u8b58\u3057\u3066\u3001\u30d5\u30e9\u30a4\u30db\u30a4\u30fc\u30eb\u306b\u63a8\u529b\u3092\u52a0\u3048\u308b<\/td>\n<\/tr>\n<tr>\n<th>\u6469\u64e6\u306e\u5927\u304d\u3055<\/th>\n<td>\u90e8\u9580\u9593\u3067\u306e\u60c5\u5831\u5171\u6709\u306e\u4e0d\u8db3\u3084\u3001\u9867\u5ba2\u3068\u306e\u30df\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u907f\u3051\u308b<\/td>\n<\/tr>\n<tr>\n<th>\u30b5\u30a4\u30ba<\/th>\n<td>\u81ea\u793e\u304c\u4fdd\u6709\u3059\u308b\u9867\u5ba2\u6570\u3092\u5897\u3084\u3059<\/td>\n<\/tr>\n<\/table>\n<p>\u307b\u304b\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u6bd4\u3079\u308b\u3068\u3001\u3084\u3084\u62bd\u8c61\u7684\u306a\u90e8\u5206\u3082\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u6d88\u8cbb\u8005\u306e\u65b0\u305f\u306a\u8cfc\u8cb7\u884c\u52d5\u3084\u4fa1\u5024\u89b3\u3092\u53cd\u6620\u3057\u3001\u826f\u8cea\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6982\u5ff5\u3060\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16140\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image08.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image08.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image08-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u6ce8\u529b\u3059\u3079\u304d\u30d5\u30a7\u30fc\u30ba\u3092\u5b9a\u91cf\u5206\u6790\u3067\u628a\u63e1\u3059\u308b<\/li>\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3068\u7d44\u307f\u5408\u308f\u305b\u308b<\/li>\n<li>\u300cCRM\u30b7\u30b9\u30c6\u30e0\u300d\u3092\u5c0e\u5165\u3057\u3066\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b<\/li>\n<\/ul>\n<h3>\u6ce8\u529b\u3059\u3079\u304d\u30d5\u30a7\u30fc\u30ba\u3092\u5b9a\u91cf\u5206\u6790\u3067\u628a\u63e1\u3059\u308b<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u308b\u969b\u306f\u3001\u5b9a\u91cf\u7684\u306a\u5206\u6790\u3092\u884c\u3044\u3001\u300c\u3069\u306e\u30d5\u30a7\u30fc\u30ba\u306e\u65bd\u7b56\u306b\u6ce8\u529b\u3059\u3079\u304d\u304b\u300d\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u304b\u3089\u6bd4\u8f03\u30fb\u691c\u8a0e\u3067\u9867\u5ba2\u6570\u304c\u6975\u7aef\u306b\u6e1b\u308b\u5834\u5408\u306f\u3001\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u624b\u6cd5\u306b\u8ab2\u984c\u304c\u3042\u308a\u307e\u3059\u3002\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3084\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u306a\u3069\u306e\u65bd\u7b56\u3067\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u9b45\u529b\u3084\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u65bd\u7b56\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u8a8d\u77e5\u304b\u3089\u8cfc\u8cb7\u307e\u3067\u9867\u5ba2\u6570\u304c\u5927\u304d\u304f\u5909\u308f\u3063\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u73fe\u72b6\u306e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u65bd\u7b56\u304c\u3046\u307e\u304f\u6a5f\u80fd\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3084SNS\u306a\u3069\u306e\u65bd\u7b56\u3067\u3001\u307e\u305a\u306f\u81ea\u793e\u5546\u54c1\u30fb\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u306e\u73fe\u72b6\u3092\u5b9a\u91cf\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u65b9\u5411\u6027\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3068\u7d44\u307f\u5408\u308f\u305b\u308b<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u5206\u6790\u3057\u305f\u7d50\u679c\u3001\u7279\u5b9a\u306e\u30d5\u30a7\u30fc\u30ba\u306e\u96e2\u8131\u6570\u304c\u591a\u3044\u3053\u3068\u3092\u628a\u63e1\u3067\u304d\u3066\u3082\u3001\u300c\u5177\u4f53\u7684\u306b\u3069\u3093\u306a\u65bd\u7b56\u3092\u6253\u3061\u51fa\u305b\u3070\u3044\u3044\u304b\u300d\u5206\u304b\u3089\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3093\u306a\u5834\u5408\u306f\u3001\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u300d\u3092\u6d3b\u7528\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u3001\u5192\u982d\u3067\u89e3\u8aac\u3057\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u53ef\u8996\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u4f01\u696d\u3068\u9867\u5ba2\u304c\u51fa\u4f1a\u3063\u3066\u304b\u3089\u6bd4\u8f03\u691c\u8a0e\u30fb\u8cfc\u8cb7\u3001\u3055\u3089\u306b\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3059\u308b\u512a\u826f\u9867\u5ba2\u306b\u306a\u308b\u307e\u3067\u3001\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u63cf\u3044\u305f\u3082\u306e\u3067\u3059\u3002\u4ee3\u8868\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16094\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image03.png\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u57fa\u672c\u7684\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"750\" height=\"577\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image03.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image03-182x140.png 182w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_image03-598x460.png 598w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3068\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3084\u305d\u308c\u306b\u3088\u3063\u3066\u751f\u3058\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u5316\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u63a5\u89e6\u5f8c\u306e\u9867\u5ba2\u306e\u5fc3\u7406\u5909\u5316\u3092\u60f3\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u53d6\u308b\u3079\u304d\u5bfe\u5fdc\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u8a73\u7d30\u5316\u3057\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30fb\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u30fb\u5fc3\u7406\u306a\u3069\u3092\u8a00\u8a9e\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002\u306a\u304a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306b\u3064\u3044\u3066\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"box\">\n<div class=\"row\">\n<div class=\"col-md-3 col-sm-4 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_customer_journey\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_eyecatch.png\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\uff1f\u91cd\u8981\u306a\u7406\u7531\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u4f5c\u6210\u65b9\u6cd5\u3092\u89e3\u8aac\" \/><\/a><\/div>\n<div class=\"col-md-9 col-sm-8 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_customer_journey\" target=\"_blank\" rel=\"noopener\"><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\uff1f\u91cd\u8981\u306a\u7406\u7531\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u4f5c\u6210\u65b9\u6cd5\u3092\u89e3\u8aac<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<h3>\u300cCRM\u30b7\u30b9\u30c6\u30e0\u300d\u3092\u5c0e\u5165\u3057\u3066\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u524d\u8ff0\u3057\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306b\u4ee3\u8868\u3055\u308c\u308b\u3088\u3046\u306b\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3084\u5fc3\u7406\u306e\u5909\u5316\u3092\u3064\u304b\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u3092\u624b\u4f5c\u696d\u3067\u884c\u304a\u3046\u3068\u3059\u308b\u3068\u3001\u81a8\u5927\u306a\u5de5\u6570\u304c\u304b\u304b\u308b\u3046\u3048\u306b\u3001\u898b\u5f53\u9055\u3044\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3053\u3067\u300cCRM\u30b7\u30b9\u30c6\u30e0\u300d\u3092\u6d3b\u7528\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u8a2d\u8a08\u3092\u884c\u3046\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002CRM\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u81ea\u793e\u304c\u4fdd\u6709\u3059\u308b\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u91b8\u6210\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002CRM\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5f97\u610f\u3068\u3059\u308b\u305f\u3081\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b9\u30d5\u30a1\u30cd\u30eb\u3084\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u3068\u76f8\u6027\u304c\u629c\u7fa4\u3067\u3059\u3002<\/p>\n<p>CRM\u30b7\u30b9\u30c6\u30e0\u3067\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6d17\u3044\u51fa\u3059\u3053\u3068\u3067\u3001\u9b45\u529b\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u5c55\u958b\u3057\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u5ea6\u30fb\u6e80\u8db3\u5ea6\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30fc\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u306a\u304a\u3001CRM\u30b7\u30b9\u30c6\u30e0\u306b\u3064\u3044\u3066\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"box\">\n<div class=\"row\">\n<div class=\"col-md-3 col-sm-4 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/three_points_to_choose_crm_system\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/330_eyecatch.png\" alt=\"CRM\uff08\u9867\u5ba2\u7ba1\u7406\uff09\u30b7\u30b9\u30c6\u30e0\u3068\u306f\uff1f\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u6a5f\u80fd\u30fb\u9078\u3073\u65b9\u3092\u89e3\u8aac\" \/><\/a><\/div>\n<div class=\"col-md-9 col-sm-8 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/three_points_to_choose_crm_system\" target=\"_blank\" rel=\"noopener\"><strong>CRM\uff08\u9867\u5ba2\u7ba1\u7406\uff09\u30b7\u30b9\u30c6\u30e0\u3068\u306f\uff1f\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u6a5f\u80fd\u30fb\u9078\u3073\u65b9\u3092\u89e3\u8aac<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u6226\u7565\u8a2d\u8a08\u306b\u6d3b\u7528\u3057\u3088\u3046<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16142\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image10.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u6226\u7565\u8a2d\u8a08\u306b\u6d3b\u7528\u3057\u3088\u3046\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image10.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/431_image10-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u3001\u9867\u5ba2\u3092\u8cfc\u8cb7\u3078\u5c0e\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u6700\u7d42\u76ee\u7684\u306f\u300c\u8cfc\u5165\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002SNS\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30af\u30c1\u30b3\u30df\u3092\u62e1\u6563\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3084\u3001\u9867\u5ba2\u3092\u30ea\u30d4\u30fc\u30bf\u30fc\u5316\u30fb\u30d5\u30a1\u30f3\u5316\u3059\u308b\u3053\u3068\u3053\u305d\u304c\u3001\u8907\u96d1\u5316\u3059\u308b\u9867\u5ba2\u306e\u884c\u52d5\u30fb\u4fa1\u5024\u89b3\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u306e\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u30c0\u30d6\u30eb\u30d5\u30a1\u30cd\u30eb\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3084\u3001CRM\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u56fd\u7523\u306e\u30af\u30e9\u30a6\u30c9\u578bCRM\u30b7\u30b9\u30c6\u30e0\u300cSynergy!\u300d\u306b\u306f\u3001\u9867\u5ba2\u60c5\u5831\u306e\u7d71\u5408\u30fb\u4e00\u5143\u7ba1\u7406\u306e\u305f\u3081\u306e\u6a5f\u80fd\u3084\u3001\u3042\u3089\u3086\u308b\u9867\u5ba2\u95a2\u4fc2\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u300cSynergy!\u300d\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3067\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u305c\u3072\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.synergy-marketing.co.jp\/lp\/synergy\/synergy_3min\/\" target=\"_blank\" rel=\"noopener\">CRM\u3067\u52b9\u7387\u7684\u306b\u58f2\u4e0a\u30a2\u30c3\u30d7\uff013\u5206\u3067\u308f\u304b\u308b\u300c\u3042\u306a\u305f\u306b\u3061\u3087\u3046\u3069\u3088\u3044\u300dCRM\u30b7\u30b9\u30c6\u30e0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u300d\u306f\u3001\u9867\u5ba2\u304c\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u308a\u3001\u8cfc\u8cb7\u3078\u9032\u3080\u307e\u3067\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u56f3\u5f0f\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3051\u308b\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u6226\u7565\u304c\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002 \u3057\u304b\u3057\u3001&#8230;<\/p>\n","protected":false},"author":85,"featured_media":16132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,8],"tags":[],"class_list":["post-16131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-analytics"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/16131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=16131"}],"version-history":[{"count":5,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/16131\/revisions"}],"predecessor-version":[{"id":16151,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/16131\/revisions\/16151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media\/16132"}],"wp:attachment":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=16131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=16131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=16131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}