{"id":17339,"date":"2024-09-05T10:01:41","date_gmt":"2024-09-05T01:01:41","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=17339"},"modified":"2024-09-05T10:01:41","modified_gmt":"2024-09-05T01:01:41","slug":"ma_introduction","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/ma_introduction","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u306e\u5c0e\u5165\u65b9\u6cd5\u306f\uff1f\u3088\u304f\u3042\u308b\u5931\u6557\u3068\u5bfe\u7b56\u3001\u30c4\u30fc\u30eb\u9078\u3073\u306e\u30b3\u30c4\u306a\u3069\u3092\u89e3\u8aac"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17346\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/472_mainvisual.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u306e\u5c0e\u5165\u65b9\u6cd5\u306f\uff1f\u3088\u304f\u3042\u308b\u5931\u6557\u3068\u5bfe\u7b56\u3001\u30c4\u30fc\u30eb\u9078\u3073\u306e\u30b3\u30c4\u306a\u3069\u3092\u89e3\u8aac\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/472_mainvisual.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/472_mainvisual-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" 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class=\"inner-cta\">\n<div class=\"inner-cta-content\">\n<div class=\"inner-cta-content-img\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/wp\/wp-content\/uploads\/thumb_tool_selection_points.png\" alt=\"SFA\u3001CRM\u3001MA\u30c4\u30fc\u30eb\u306e\u9055\u3044\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01\" width=\"200\" height=\"150\" \/><\/p>\n<\/div>\n<div class=\"inner-cta-content-text\">\n<h4>SFA\u3001CRM\u3001MA\u30c4\u30fc\u30eb\u306e\u9055\u3044\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01<\/h4>\n<p>\u305d\u308c\u305e\u308c\u5f97\u610f\u3068\u3059\u308b\u5206\u91ce\u306e\u7570\u306a\u308b3\u3064\u306e\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u3001\u9055\u3044\u3092\u89e3\u8aac\u3057\u305f\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002<\/p>\n<p class=\"inner-cta-content-btn\"><a id=\"ct-blog-innnercta-01\" class=\"btn btn-red btn-block\" href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_10\/index.do?code=tool_selection_points\" target=\"_blank\" rel=\"noopener\">\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u306f\uff1f\u6982\u8981\u3084\u30e1\u30ea\u30c3\u30c8\u306a\u3069\u3092\u7c21\u5358\u306b\u7d39\u4ecb<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17341\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/472_image01.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u306f\uff1f\u6982\u8981\u3084\u30e1\u30ea\u30c3\u30c8\u306a\u3069\u3092\u7c21\u5358\u306b\u7d39\u4ecb\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/472_image01.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/472_image01-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u306e\u7372\u5f97\u3084\u80b2\u6210\u3001\u9078\u5225\u307e\u3067\u3092\u4ed5\u7d44\u307f\u5316\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3059\u308b\u30c4\u30fc\u30eb\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3066\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u9069\u5207\u306b\u30d5\u30a9\u30ed\u30fc\u30fb\u80b2\u6210\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u305f\u72b6\u614b\u3067\u55b6\u696d\u62c5\u5f53\u8005\u3078\u5f15\u304d\u7d99\u3050\u5f79\u5272\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<table class=\"table-default table-vertical-xs\">\n<tbody>\n<tr>\n<th>\u6a5f\u80fd\u306e\u4e00\u4f8b<\/th>\n<th>\u6982\u8981<\/th>\n<\/tr>\n<tr>\n<th>\u30ea\u30fc\u30c9\u7ba1\u7406\u6a5f\u80fd<\/th>\n<td>\u898b\u8fbc\u307f\u9867\u5ba2\u60c5\u5831\u3092\u7ba1\u7406\u3059\u308b\u6a5f\u80fd\u3002\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u5c65\u6b74\u3084\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3001\u540d\u523a\u3001\u53d6\u308a\u5f15\u304d\u5c65\u6b74\u306a\u3069\u306e\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<th>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6a5f\u80fd<\/th>\n<td>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u5c65\u6b74\u3092\u8003\u616e\u3057\u3066\u5f97\u70b9\u3092\u4ed8\u4e0e\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3055\u3092\u5224\u65ad\u3059\u308b\u6a5f\u80fd\u3002\u4e00\u5b9a\u671f\u9593\u5185\u306b\u57fa\u6e96\u4ee5\u4e0a\u306e\u30b9\u30b3\u30a2\u3092\u7372\u5f97\u3057\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u306f\u300c\u30db\u30c3\u30c8\u30ea\u30fc\u30c9\u300d\u306b\u5206\u985e\u3055\u308c\u3001\u512a\u5148\u7684\u306a\u55b6\u696d\u5bfe\u8c61\u3068\u306a\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<th>\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u6a5f\u80fd<\/th>\n<td>\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5b9f\u884c\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u65bd\u7b56\u3092\u8a2d\u8a08\u3059\u308b\u6a5f\u80fd\u3002\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7279\u5b9a\u884c\u52d5\u3092\u8d77\u70b9\u3068\u3057\u3066\u5177\u4f53\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u5b9a\u3081\u3001\u30b7\u30ca\u30ea\u30aa\u3092\u8a2d\u5b9a\u3059\u308b\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5f93\u6765\u3067\u3042\u308c\u3070\u3001\u300cTVCM\u3084\u65b0\u805e\u3078\u306e\u5e83\u544a\u51fa\u7a3f\u306a\u3069\u3067\u5927\u8846\u5411\u3051\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u300d\u300c\u4e00\u6589\u914d\u4fe1\u306e\u30e1\u30eb\u30de\u30ac\u3067\u5927\u52e2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u300d\u3068\u3044\u3046\u624b\u6cd5\u304c\u6709\u52b9\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u73fe\u5728\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u3084\u4fa1\u5024\u89b3\u306e\u591a\u69d8\u5316\u3001\u7af6\u5408\u4ed6\u793e\u306e\u5897\u52a0\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u304c\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u4e8b\u524d\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u8abf\u3079\u3066\u304b\u3089\u554f\u3044\u5408\u308f\u305b\u308b<\/li>\n<li>\u8907\u6570\u30b5\u30fc\u30d3\u30b9\u306e\u8cc7\u6599\u3092\u6bd4\u8f03\u3057\u8cfc\u5165\u3092\u6c7a\u5b9a\u3057\u3066\u304b\u3089\u554f\u3044\u5408\u308f\u305b\u308b<\/li>\n<li>SNS\u306e\u8a55\u5224\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u8cfc\u5165\u3059\u308b\u304b\u3092\u6c7a\u3081\u308b<\/li>\n<\/ul>\n<p>\u3053\u3046\u3057\u305f\u72b6\u6cc1\u4e0b\u3067\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3093\u3067\u3082\u3089\u3046\u306b\u306f\u3001\u300c\u9867\u5ba2\u304c\u8cfc\u5165\u3059\u308b\u6bb5\u968e\u300d\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3082\u3042\u307e\u308a\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u300c\u8cfc\u5165\u524d\u306e\u6bb5\u968e\u300d\u304b\u3089\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3092\u30a2\u30d4\u30fc\u30eb\u3057\u3001\u9078\u629e\u80a2\u306e\u3072\u3068\u3064\u3068\u3057\u3066\u81ea\u793e\u3092\u601d\u3044\u6d6e\u304b\u3079\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u524d\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u3078\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u81ea\u793e\u3078\u306e\u8208\u5473\u3092\u91b8\u6210\u3067\u304d\u308b\u305f\u3081\u3001\u6700\u7d42\u7684\u306a\u6210\u7d04\u7387\u30a2\u30c3\u30d7\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3088\u308a\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u4ee3\u8868\u7684\u306a\u6a5f\u80fd\u306a\u3069\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"box\">\n<div class=\"row\">\n<div class=\"col-md-3 col-sm-4 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/ma_merit\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/373_eyecatch.png\" alt=\"MA\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\uff1f\u6a5f\u80fd\u3084\u904b\u7528\u624b\u9806\u306a\u3069\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u57fa\u790e\u77e5\u8b58\" \/><\/a><\/div>\n<div class=\"col-md-9 col-sm-8 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/ma_merit\" target=\"_blank\" rel=\"noopener\"><strong>MA\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\uff1f\u6a5f\u80fd\u3084\u904b\u7528\u624b\u9806\u306a\u3069\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u57fa\u790e\u77e5\u8b58<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<p>\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u6df1\u304f\u95a2\u9023\u3059\u308b\u300c\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff08\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\uff09\u300d\u306b\u3064\u3044\u3066\u3082\u3001\u5408\u308f\u305b\u3066\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"box\">\n<div class=\"row\">\n<div class=\"col-md-3 col-sm-4 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/importance_of_lead-nurturing\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/448_eyecatch.png\" alt=\"\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\uff1f\u91cd\u8981\u306a\u7406\u7531\u3084CRM\u3068\u306e\u95a2\u4fc2\u6027\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3001\u6210\u529f\u4e8b\u4f8b\u306a\u3069\u3092\u89e3\u8aac\" \/><\/a><\/div>\n<div class=\"col-md-9 col-sm-8 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/importance_of_lead-nurturing\" target=\"_blank\" rel=\"noopener\"><strong>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u306f\uff1f\u91cd\u8981\u306a\u7406\u7531\u3084CRM\u3068\u306e\u95a2\u4fc2\u6027\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3001\u6210\u529f\u4e8b\u4f8b\u306a\u3069\u3092\u89e3\u8aac<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5177\u4f53\u7684\u306a\u5c0e\u5165\u65b9\u6cd5\u3092\u7d39\u4ecb<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17342\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/472_image02.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5177\u4f53\u7684\u306a\u5c0e\u5165\u65b9\u6cd5\u3092\u7d39\u4ecb\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/472_image02.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/472_image02-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u305d\u308c\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u65b9\u6cd5\u3092\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002\u57fa\u672c\u7684\u306a\u6d41\u308c\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ol>\n<li>\u73fe\u72b6\u306e\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3059<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u76ee\u7684\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n<li>\u5c0e\u5165\u76ee\u7684\u306b\u6cbf\u3063\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u8a2d\u8a08\u3059\u308b<\/li>\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u3082\u3068\u306b\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u6c7a\u3081\u308b<\/li>\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3084\u65bd\u7b56\u306b\u6cbf\u3063\u3066\u5fc5\u8981\u306a\u6e96\u5099\u3092\u6574\u3048\u308b<\/li>\n<li>\u76ee\u7684\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u65bd\u7b56\u306a\u3069\u3092\u3082\u3068\u306b\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3059\u308b<\/li>\n<li>\u95a2\u4fc2\u90e8\u7f72\u3068\u9023\u643a\u3057\u306a\u304c\u3089\u5c0e\u5165\u30fb\u904b\u7528\u3092\u958b\u59cb\u3059\u308b<\/li>\n<li>\u904b\u7528\u7d50\u679c\u3092\u3082\u3068\u306bPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059<\/li>\n<\/ol>\n<p>\u5c0e\u5165\u65b9\u6cd5\u306b\u660e\u78ba\u306a\u30eb\u30fc\u30eb\u306f\u306a\u3044\u305f\u3081\u3001\u3042\u304f\u307e\u3067\u3082\u53c2\u8003\u7a0b\u5ea6\u306b\u6349\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u306a\u3069\u306b\u5fdc\u3058\u3066\u3001\u6700\u9069\u306a\u9806\u756a\u3067\u5c0e\u5165\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h3>1.\u73fe\u72b6\u306e\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3059<\/h3>\n<p>\u307e\u305a\u306f\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u304a\u3051\u308b\u300c\u73fe\u72b6\u306e\u8ab2\u984c\u300d\u3092\u6d17\u3044\u51fa\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3057\u305f\u3046\u3048\u3067\u300c\u6210\u679c\u306e\u6700\u5927\u5316\u300d\u3092\u5b9f\u73fe\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5177\u4f53\u7684\u306b\u52b9\u7387\u5316\u3059\u3079\u304d\u5185\u5bb9\u3092\u512a\u5148\u7684\u306b\u6c7a\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u8ab2\u984c\u306e\u6d17\u3044\u51fa\u3057\u65b9\u3068\u3057\u3066\u306f\u3001\u4f8b\u3048\u3070\u4ee5\u4e0b\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u55b6\u696d\u62c5\u5f53\u8005\u306a\u3069\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u95a2\u308f\u308b\u5f93\u696d\u54e1\u3078\u30d2\u30a2\u30ea\u30f3\u30b0\u3059\u308b<\/li>\n<li>\u73fe\u72b6\u306e\u696d\u52d9\u30d5\u30ed\u30fc\u3092\u898b\u76f4\u3059<\/li>\n<li>\u9867\u5ba2\u60c5\u5831\u306e\u7ba1\u7406\u65b9\u6cd5\u3092\u898b\u76f4\u3059<\/li>\n<li>\u73fe\u72b6\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65bd\u7b56\u306e\u6210\u679c\u3092\u898b\u76f4\u3059<\/li>\n<li>\u76ee\u6a19\u3068\u73fe\u72b6\u306e\u6570\u5024\uff08\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3084CVR\u306a\u3069\uff09\u3092\u6bd4\u8f03\u3057\u3066\u9054\u6210\u307e\u3067\u306e\u9032\u6357\u7387\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/li>\n<li>\u300c\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u65bd\u7b56\u306e\u5b9f\u884c\u300d\u3078\u6295\u4e0b\u3057\u3066\u3044\u308b\u5de5\u6570\u3092\u898b\u76f4\u3059<\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u306e\u6d17\u3044\u51fa\u3057\u306b\u3088\u3063\u3066\u3001\u300c\u55b6\u696d\u62c5\u5f53\u8005\u3078\u5f15\u304d\u7d99\u3050\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u304c\u4f4e\u3044\u300d\u300c\u898b\u8fbc\u307f\u9867\u5ba2\u7372\u5f97\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65bd\u7b56\u3067\u6210\u679c\u304c\u51fa\u3066\u3044\u306a\u3044\u300d\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8ab2\u984c\u304c\u898b\u3064\u304b\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>2.\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u76ee\u7684\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u6d17\u3044\u51fa\u3057\u305f\u8ab2\u984c\u3092\u3082\u3068\u306b\u300c\u5c0e\u5165\u76ee\u7684\u300d\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u76ee\u7684\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u300c\u3069\u306e\u696d\u52d9\u306e\u30fb\u3069\u306e\u7b87\u6240\u3092\u30fb\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3059\u3079\u304d\u304b\uff1f\u300d\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3078\u843d\u3068\u3057\u8fbc\u3081\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u76ee\u7684\u3068\u3057\u3066\u306f\u3001\u4f8b\u3048\u3070\u4ee5\u4e0b\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<table class=\"table-default table-vertical-xs\">\n<tbody>\n<tr>\n<th>\u8ab2\u984c\u306e\u4f8b<\/th>\n<th>\u8ab2\u984c\u3092\u3082\u3068\u306b\u3057\u305f\u5c0e\u5165\u76ee\u7684\u306e\u4f8b<\/th>\n<\/tr>\n<tr>\n<td>\u55b6\u696d\u62c5\u5f53\u8005\u3078\u5f15\u304d\u7d99\u3044\u3060\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u6210\u7d04\u7387\u304c\u4f4e\u3044<\/td>\n<td>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u6210\u7d04\u7387\u304c\u300c\u524d\u5e74\u6bd4\u25ef\u25ef\u500d\u300d\u3068\u306a\u308b\u3088\u3046\u6539\u5584\u3059\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u8cc7\u6599\u8acb\u6c42\u6570\u304c\u4f38\u3073\u306a\u3044\u305f\u3081\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306e\u8a73\u7d30\u3092\u77e5\u3063\u3066\u3082\u3089\u3048\u3066\u3044\u306a\u3044<\/td>\n<td>\u8cc7\u6599\u8acb\u6c42\u8005\u6570\u3092\u300c\u534a\u5e74\u524d\u306e\u25fb\ufe0f\u25fb\ufe0f\u500d\u300d\u306b\u5897\u3084\u3059<\/td>\n<\/tr>\n<tr>\n<td>\u30e1\u30eb\u30de\u30ac\u767b\u9332\u8005\u3078\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u6848\u5185\u3092\u9001\u3063\u3066\u3044\u308b\u304c\u53c2\u52a0\u306b\u3064\u306a\u304c\u3089\u306a\u3044<\/td>\n<td>\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3092\u300c\u5148\u6708\u306e\u25b3\u25b3\u500d\u300d\u306b\u4f38\u3070\u3057\u3066\u30a6\u30a7\u30d3\u30ca\u30fc\u53c2\u52a0\u7387\u3092\u4e0a\u3052\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5c0e\u5165\u76ee\u7684\u306f\u6570\u5024\u3067\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u6570\u5024\u3067\u3042\u308c\u3070\u76ee\u7684\u307e\u3067\u306e\u4e0d\u8db3\u5206\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u300c\u6b8b\u308a\u25ef\u25ef\uff05\u5897\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u4eba\u6570\u3092\u25fb\ufe0f\u25fb\ufe0f\u4eba\u306b\u5897\u3084\u305d\u3046\u300d\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u6b63\u3057\u304f\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>3.\u5c0e\u5165\u76ee\u7684\u306b\u6cbf\u3063\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u8a2d\u8a08\u3059\u308b<\/h3>\n<p>\u5c0e\u5165\u76ee\u7684\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u8a2d\u8a08\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u3082\u305d\u3082<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/customer-journey\/\" target=\"_blank\" rel=\"noopener\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/a>\u3068\u306f\u3001\u9867\u5ba2\u306e\u300c\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u301c\u6bd4\u8f03\u691c\u8a0e\u301c\u8cfc\u5165\u301c\u30ea\u30d4\u30fc\u30c8\u300d\u3068\u3044\u3046\u4f53\u9a13\u3092\u30d7\u30ed\u30bb\u30b9\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u884c\u52d5\u30fb\u5fc3\u7406\u5909\u5316\u3092\u3001\u300c\u65c5\uff08\u30b8\u30e3\u30fc\u30cb\u30fc\uff09\u300d\u306b\u4f8b\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u53ef\u8996\u5316\u3057\u305f\u3082\u306e\u304c\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u300d\u3067\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u81ea\u793e\u3068\u63a5\u70b9\u3092\u6301\u3064\u30dd\u30a4\u30f3\u30c8\u300d\u300c\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u6c17\u6301\u3061\u300d\u306a\u3069\u306e\u884c\u52d5\u3084\u5fc3\u7406\u5909\u5316\u3092\u5ba2\u89b3\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3057\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u8003\u3048\u308b\u969b\u306b\u4eca\u5f8c\u3082\u6d3b\u7528\u3059\u308b\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u5165\u5ff5\u306b\u8a2d\u8a08\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"box\">\n<div class=\"row\">\n<div class=\"col-md-3 col-sm-4 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_customer_journey\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/429_eyecatch.png\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\uff1f\u91cd\u8981\u306a\u7406\u7531\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u4f5c\u6210\u65b9\u6cd5\u3092\u89e3\u8aac\n\" \/><\/a><\/div>\n<div class=\"col-md-9 col-sm-8 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/what_is_customer_journey\" target=\"_blank\" rel=\"noopener\"><strong>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\uff1f\u91cd\u8981\u306a\u7406\u7531\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u4f5c\u6210\u65b9\u6cd5\u3092\u89e3\u8aac<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<h3>4.\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u3082\u3068\u306b\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u6c7a\u3081\u308b<\/h3>\n<p>\u8a2d\u5b9a\u3057\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306b\u6cbf\u3063\u3066\u3001\u9867\u5ba2\u306e\u30d5\u30a7\u30fc\u30ba\u3084\u5c5e\u6027\u3001\u884c\u52d5\u306a\u3069\u3092\u57fa\u6e96\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u3057\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5206\u985e\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30cb\u30fc\u30ba\u306e\u8a8d\u8b58\uff08\u4f8b\uff1a\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3059\u308b\uff09<\/li>\n<li>\u81ea\u793e\u3068\u306e\u521d\u63a5\u70b9\uff08\u4f8b\uff1a\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u8a2a\u554f\u3059\u308b\u30fbSNS\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u53c2\u52a0\u3059\u308b\uff09<\/li>\n<li>\u6bd4\u8f03\u691c\u8a0e\uff08\u4f8b\uff1a\u6599\u91d1\u8868\u30da\u30fc\u30b8\u3092\u4f55\u5ea6\u3082\u95b2\u89a7\u3059\u308b\u30fbWeb\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u5546\u54c1\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3059\u308b\u30fb\u8cc7\u6599\u8acb\u6c42\u3059\u308b\uff09<\/li>\n<li>\u521d\u56de\u8cfc\u5165<\/li>\n<li>\u5229\u7528<\/li>\n<li>2\u56de\u76ee\u4ee5\u964d\u306e\u8cfc\u5165<\/li>\n<\/ul>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u3092\u3082\u3068\u306b\u300c\u3069\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30fb\u3069\u3093\u306a\u884c\u52d5\u3092\u8d77\u3053\u3059\u306e\u304b\uff1f\u300d\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u6c7a\u3081\u3089\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u300c\u81ea\u793e\u3068\u306e\u521d\u63a5\u70b9\u300d\u306e\u5834\u5408<br \/>\n\u30b5\u30fc\u30d3\u30b9\u3068\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u300c\u8ab2\u984c\u89e3\u6c7a\u7cfb\u306e\u8a18\u4e8b\u300d\u3092\u57f7\u7b46\u3057\u3066\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u60a9\u307f\u3092\u89e3\u6d88\u3057\u3001\u81ea\u793e\u3078\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b<\/li>\n<li>\u300c\u6bd4\u8f03\u691c\u8a0e\u300d\u306e\u5834\u5408<br \/>\n\u8cc7\u6599\u8acb\u6c42\u3092\u3057\u305f\u9867\u5ba2\u3078\u300c\u304a\u793c\u2192\u5546\u54c1\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u4e8b\u4f8b\u2192\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u696d\u7a2e\u3068\u8fd1\u3044\u6d3b\u7528\u4e8b\u4f8b\u306e\u7d39\u4ecb\u2192\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u6848\u5185\u300d\u3068\u6bb5\u968e\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308a\u3001\u81ea\u793e\u3078\u306e\u8208\u5473\u3092\u91b8\u6210\u3059\u308b<\/li>\n<li>\u300c\u521d\u56de\u8cfc\u5165\u300d\u306e\u5834\u5408<br \/>\n\u300c\u304a\u793c\u2192\u4f7f\u3044\u5fc3\u5730\u306b\u95a2\u3059\u308b\u304a\u4f3a\u3044\u2192\u52b9\u679c\u7684\u306a\u5546\u54c1\u306e\u4f7f\u3044\u65b9\u306e\u4f8b\u2192\u6b21\u56de\u4f7f\u3048\u308b\u7279\u5225\u30af\u30fc\u30dd\u30f3\u306e\u914d\u5e03\u300d\u3068\u6bb5\u968e\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308a\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3078\u306e\u610f\u6b32\u3092\u91b8\u6210\u3059\u308b<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u30de\u30c3\u30c1\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u884c\u3067\u304d\u308c\u3070\u3001\u300c\u3053\u306e\u4f1a\u793e\u306f\u81ea\u5206\u306e\u307b\u3057\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u300d\u3068\u597d\u5370\u8c61\u3092\u62b1\u304b\u308c\u308b\u305f\u3081\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>5.\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3084\u65bd\u7b56\u306b\u6cbf\u3063\u3066\u5fc5\u8981\u306a\u6e96\u5099\u3092\u6574\u3048\u308b<\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306b\u6cbf\u3063\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u65b9\u5411\u6027\u304c\u898b\u3048\u305f\u3089\u3001\u65bd\u7b56\u306e\u5b9f\u884c\u306b\u5fc5\u8981\u306a\u6e96\u5099\u3092\u6574\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30a2\u30d7\u30ed\u30fc\u30c1\u3054\u3068\u3067\u6e96\u5099\u3059\u3079\u304d\u5185\u5bb9\u306f\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4f8b\u3048\u3070\u4ee5\u4e0b\u3092\u6574\u7406\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<table class=\"table-default table-vertical-xs\">\n<tbody>\n<tr>\n<th>\u6e96\u5099\u3059\u3079\u304d\u9805\u76ee\u306e\u4f8b<\/th>\n<th>\u8a73\u7d30<\/th>\n<\/tr>\n<tr>\n<th>\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u4f7f\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4<\/th>\n<td>\u88fd\u54c1\u8cc7\u6599\u30fb\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u30fb\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30fbSNS\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30bb\u30df\u30ca\u30fc\u30fb\u914d\u4fe1\u3059\u308b\u30c6\u30ad\u30b9\u30c8\u30fb\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u30fb\u5404\u7a2e\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u3092\u6e96\u5099\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<th>\u81ea\u793e\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u60c5\u5831<\/th>\n<td>\u540d\u523a\u3084\u767b\u9332\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u3001\u65e2\u5b58\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3067\u4fdd\u7ba1\u3055\u308c\u3066\u3044\u308b\u60c5\u5831\u3092\u6e96\u5099\u3059\u308b\u3002\u5404\u90e8\u7f72\u3078\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u3084<a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/data-cleansing-in-crm-pitneybowes\" target=\"_blank\" rel=\"noopener\">\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0<\/a>\u3092\u901a\u3058\u3066\u3001\u300c\u629c\u3051\u6f0f\u308c\u306a\u304f\u30fb\u88ab\u308a\u306a\u304f\u30fb\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u300d\u3092\u6e96\u5099\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3002<\/td>\n<\/tr>\n<tr>\n<th>\u7b56\u5b9a\u3057\u305f\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u65b9\u6cd5<\/th>\n<td>\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5177\u4f53\u7684\u306a\u6570\u5024\u3092\u5272\u308a\u632f\u308a\u3001\u300c\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u512a\u5148\u5ea6\u300d\u3092\u5ba2\u89b3\u7684\u306b\u6d17\u3044\u51fa\u3059\u3002\u300c\u884c\u52d5\u30fb\u5c5e\u6027\u30fb\u6d3b\u6027\u5ea6\u300d\u3092\u3082\u3068\u306b\u8a2d\u5b9a\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<th>\u793e\u5185\u306e\u904b\u7528\u4f53\u5236\u65b9\u91dd<\/th>\n<td>\u300c\u5c02\u4efb\u62c5\u5f53\u8005\u3092\u6c7a\u3081\u308b\u300d\u300c\u5c02\u7528\u90e8\u7f72\u3092\u8a2d\u3051\u308b\u300d\u306a\u3069\u3067\u3001\u30c4\u30fc\u30eb\u306e\u904b\u7528\u4f53\u5236\u3092\u6574\u5099\u3059\u308b\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>6.\u76ee\u7684\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u65bd\u7b56\u306a\u3069\u3092\u3082\u3068\u306b\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3059\u308b<\/h3>\n<p>\u5b9a\u3081\u305f\u5c0e\u5165\u76ee\u7684\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u65bd\u7b56\u3092\u5b9f\u73fe\u3067\u304d\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u76ee\u7684\u3084\u65bd\u7b56\u306e\u65b9\u5411\u6027\u304c\u6c7a\u307e\u308c\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u81ea\u793e\u3067\u5fc5\u8981\u306a\u6a5f\u80fd\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u76ee\u7684\u304c\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u6570\u5024\u6539\u5584\u3067\u3042\u308b\u305f\u3081\u3001\u300c\u5e45\u5e83\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u914d\u4fe1\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u300d\u300c\u53cd\u5fdc\u7387\u3092\u8a73\u7d30\u306b\u5206\u6790\u3067\u304d\u308b\u300d\u3068\u3044\u3046\u30c4\u30fc\u30eb\u3092\u9078\u307c\u3046<\/li>\n<li>\u55b6\u696d\u62c5\u5f53\u8005\u3078\u5f15\u304d\u7d99\u3050\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u78ba\u5ea6\u3092\u9ad8\u3081\u305f\u3044\u306e\u3067\u3001\u8a73\u7d30\u306b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3092\u9078\u307c\u3046<\/li>\n<\/ul>\n<p>\u76ee\u7684\u3084\u65bd\u7b56\u3092\u8e0f\u307e\u3048\u305a\u306b\u9078\u3076\u3068\u3001\u300c\u81ea\u793e\u306e\u65bd\u7b56\u3067\u4f7f\u3044\u305f\u3044\u6a5f\u80fd\u304c\u5145\u5b9f\u3057\u3066\u3044\u306a\u3044\u300d\u300c\u30b3\u30b9\u30c8\u3070\u304b\u308a\u304b\u3063\u3066\u7121\u99c4\u306b\u9ad8\u6a5f\u80fd\u306a\u30c4\u30fc\u30eb\u3092\u9078\u3076\u300d\u3068\u306a\u308b\u305f\u3081\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>7.\u95a2\u4fc2\u90e8\u7f72\u3068\u9023\u643a\u3057\u306a\u304c\u3089\u5c0e\u5165\u30fb\u904b\u7528\u3092\u958b\u59cb\u3059\u308b<\/h3>\n<p>\u30c4\u30fc\u30eb\u3092\u9078\u5b9a\u3057\u305f\u3089\u3001\u95a2\u4fc2\u90e8\u7f72\u3068\u9023\u643a\u3057\u306a\u304c\u3089\u5c0e\u5165\u30fb\u904b\u7528\u3092\u958b\u59cb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30c4\u30fc\u30eb\u304c\u300c\u30af\u30e9\u30a6\u30c9\u578b\u300d\u306e\u5834\u5408\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u767b\u9332\u5f8c\u306b\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002\u300c\u30aa\u30f3\u30d7\u30ec\u30df\u30b9\u578b\u300d\u306e\u5834\u5408\u306f\u3001\u81ea\u793e\u30b5\u30fc\u30d0\u30fc\u3078\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u4ed6\u306b\u3082\u3001\u521d\u671f\u8a2d\u5b9a\u6642\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u4f5c\u696d\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u8a2a\u554f\u8005\u306e\u884c\u52d5\u3092\u8ffd\u8de1\u3059\u308b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u8a2d\u7f6e<\/li>\n<li>\u30e1\u30fc\u30eb\u914d\u4fe1\u7528\u306e\u5404\u7a2e\u8a2d\u5b9a<\/li>\n<li>\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a\u4f5c\u696d<\/li>\n<li>\u30b7\u30b9\u30c6\u30e0\u5c0e\u5165\u306b\u5411\u3051\u305f\u4ed6\u90e8\u7f72\u3068\u306e\u9023\u643a<\/li>\n<li>\u6574\u7406\u3057\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u60c5\u5831\u306e\u767b\u9332<\/li>\n<\/ul>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u904b\u7528\u3067\u306f\u3001\u95a2\u4fc2\u90e8\u7f72\u3068\u306e\u9023\u643a\u304c\u5fc5\u9808\u3067\u3059\u3002\u3068\u304f\u306b\u55b6\u696d\u90e8\u7f72\u3068\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u5f15\u304d\u7d99\u3050\u30d5\u30a7\u30fc\u30ba\u3067\u5bc6\u63a5\u306b\u95a2\u308f\u308b\u305f\u3081\u3001\u300c\u55b6\u696d\u90e8\u7f72\u304c\u6c42\u3081\u308b\u9867\u5ba2\u50cf\u300d\u300c\u304a\u4e92\u3044\u304c\u30d5\u30a9\u30ed\u30fc\u3059\u308b\u7bc4\u56f2\u300d\u306a\u3069\u3092\u64e6\u308a\u5408\u308f\u305b\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>8.\u904b\u7528\u7d50\u679c\u3092\u3082\u3068\u306bPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059<\/h3>\n<p>\u904b\u7528\u3092\u958b\u59cb\u3057\u305f\u3089\u3001\u5fc5\u305aPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u6210\u679c\u306f\u3001\u9577\u671f\u7684\u306b\u65bd\u7b56\u3092\u7e70\u308a\u8fd4\u3059\u4e2d\u3067\u5f90\u3005\u306b\u5b9f\u611f\u3067\u304d\u307e\u3059\u3002\u6700\u521d\u306e\u76ee\u7684\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u300c\u3069\u306e\u304f\u3089\u3044\u6570\u5024\u304c\u8db3\u308a\u306a\u3044\u306e\u304b\uff1f\u300d\u300c\u65bd\u7b56\u304c\u5931\u6557\u3057\u305f\u539f\u56e0\u306f\uff1f\u300d\u306a\u3069\u3092\u691c\u8a3c\u3057\u3001\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u6642\u306b\u3088\u304f\u3042\u308b\u5931\u6557\u306f\uff1f\u5bfe\u7b56\u3068\u5408\u308f\u305b\u3066\u89e3\u8aac<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17343\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/472_image03.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u6642\u306b\u3088\u304f\u3042\u308b\u5931\u6557\u306f\uff1f\u5bfe\u7b56\u3068\u5408\u308f\u305b\u3066\u89e3\u8aac\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/472_image03.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/472_image03-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5931\u6557\u304c\u8d77\u3053\u308a\u304c\u3061\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u601d\u3046\u3088\u3046\u306b\u6a5f\u80fd\u3092\u4f7f\u3044\u3053\u306a\u305b\u305a\u6210\u679c\u3092\u5b9f\u611f\u3067\u304d\u306a\u3044<\/li>\n<li>\u55b6\u696d\u62c5\u5f53\u8005\u3078\u5f15\u304d\u7d99\u3050\u9867\u5ba2\u306e\u512a\u5148\u5ea6\u3092\u9069\u5207\u306b\u898b\u6975\u3081\u3089\u308c\u3066\u3044\u306a\u3044<\/li>\n<li>\u73fe\u5834\u3067\u306a\u304b\u306a\u304b\u30c4\u30fc\u30eb\u5229\u7528\u304c\u5b9a\u7740\u3057\u306a\u3044<\/li>\n<\/ul>\n<p>\u30c4\u30fc\u30eb\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u767a\u63ee\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u5bfe\u7b56\u3068\u5408\u308f\u305b\u3066\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u601d\u3046\u3088\u3046\u306b\u6a5f\u80fd\u3092\u4f7f\u3044\u3053\u306a\u305b\u305a\u6210\u679c\u3092\u5b9f\u611f\u3067\u304d\u306a\u3044<\/h3>\n<p>\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u305f\u3066\u306e\u9803\u306f\u3001\u4f7f\u3044\u52dd\u624b\u3084\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306a\u3069\u3092\u5224\u65ad\u3067\u304d\u305a\u3001\u3069\u3046\u3057\u3066\u3082\u7406\u60f3\u306e\u6210\u679c\u304c\u51fa\u306b\u304f\u3044\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u5bfe\u7b56\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h4>\u5bfe\u7b56\uff1a\u5c0e\u5165\u76ee\u7684\u30fb\u8ab2\u984c\u30fb\u6226\u7565\u3092\u8a2d\u5b9a\u3057\u76f4\u3059<\/h4>\n<p>\u524d\u63d0\u3068\u306a\u308b\u5c0e\u5165\u76ee\u7684\u3084\u8ab2\u984c\u3001\u6226\u7565\u304c\u66d6\u6627\u3060\u3063\u305f\u308a\u65b9\u5411\u6027\u304c\u9593\u9055\u3063\u3066\u3044\u305f\u308a\u3059\u308b\u5834\u5408\u3001\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u304d\u308c\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u300c\u81ea\u793e\u3067\u8a2d\u5b9a\u3057\u305f\u8ab2\u984c\u304c\u5b9f\u969b\u306e\u8ab2\u984c\u3068\u7570\u306a\u308b\u300d\u5834\u5408\u3001\u898b\u5f53\u9055\u3044\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3063\u3066\u3057\u307e\u3044\u6210\u679c\u306b\u306f\u3064\u306a\u304c\u3089\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u81ea\u793e\u3067\u8a2d\u5b9a\u3057\u305f\u8ab2\u984c\uff1a\u898b\u8fbc\u307f\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u6570\u304c\u5c11\u306a\u3044\u304b\u3089\u6210\u7d04\u306b\u3064\u306a\u304c\u3089\u306a\u3044<\/li>\n<li>\u5b9f\u969b\u306e\u8ab2\u984c\uff1a\u898b\u8fbc\u307f\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u6570\u306f\u591a\u3044\u304c\u3001\u55b6\u696d\u62c5\u5f53\u8005\u3078\u5f15\u304d\u7d99\u3050\u969b\u306e\u80b2\u6210\u304c\u4e0d\u5341\u5206\u306a\u305f\u3081\u6210\u7d04\u306b\u3064\u306a\u304c\u3089\u306a\u3044<\/li>\n<\/ul>\n<p>\u9593\u9055\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u3068\u3001\u6642\u9593\u7684\u30fb\u8cc7\u91d1\u7684\u30fb\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3059\u3079\u3066\u304c\u7121\u99c4\u306b\u306a\u308a\u307e\u3059\u3002\u6210\u679c\u3092\u51fa\u305b\u308b\u3088\u3046\u3001\u6539\u3081\u3066\u5c0e\u5165\u76ee\u7684\u30fb\u8ab2\u984c\u30fb\u6226\u7565\u3092\u898b\u76f4\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u55b6\u696d\u62c5\u5f53\u8005\u3078\u5f15\u304d\u7d99\u3050\u9867\u5ba2\u306e\u512a\u5148\u5ea6\u3092\u9069\u5207\u306b\u898b\u6975\u3081\u3089\u308c\u3066\u3044\u306a\u3044<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u91b8\u6210\u3057\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306e\u6210\u7d04\u78ba\u7387\u3092\u9ad8\u3081\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3084\u72b6\u6cc1\u3092\u898b\u6975\u3081\u3089\u308c\u305a\u5f15\u304d\u7d99\u3050\u3068\u3001\u300c\u5546\u8ac7\u3057\u305f\u304c\u5148\u65b9\u306b\u8cfc\u8cb7\u610f\u6b32\u304c\u306a\u304b\u3063\u305f\u300d\u300c\u3059\u3067\u306b\u4ed6\u793e\u3067\u5951\u7d04\u3057\u3066\u3044\u305f\u300d\u306a\u3069\u306e\u4e8b\u614b\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u7f72\u30fb\u55b6\u696d\u90e8\u7f72\u3001\u4e21\u8005\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u7121\u99c4\u306b\u3057\u306a\u3044\u305f\u3081\u306b\u3082\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u512a\u5148\u5ea6\u306f\u5168\u793e\u3067\u660e\u78ba\u306b\u5171\u6709\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>\u5bfe\u7b56\uff1a\u30b9\u30b3\u30a2\u4ed8\u4e0e\u306e\u57fa\u6e96\u3092\u8a2d\u3051\u305f\u3046\u3048\u3067\u8a66\u884c\u932f\u8aa4\u3092\u7e70\u308a\u8fd4\u3059<\/h4>\n<p>\u4e0a\u8a18\u3092\u9632\u3050\u306b\u306f\u3001\u81ea\u793e\u72ec\u81ea\u306e\u300c\u512a\u5148\u5ea6\u306b\u95a2\u3059\u308b\u30b9\u30b3\u30a2\u8a2d\u5b9a\u300d\u304c\u5927\u5207\u3067\u3059\u3002\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u8a2d\u5b9a\u57fa\u6e96\u3068\u3057\u3066\u306f\u3001\u4f8b\u3048\u3070\u4ee5\u4e0b\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u7279\u5b9a\u306e\u5546\u54c1\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li>\u4fa1\u683c\u30da\u30fc\u30b8\u3092\u4f55\u5ea6\u3082\u95b2\u89a7\u3057\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3084\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li>\u9867\u5ba2\u306e\u62c5\u5f53\u8005\u304c\u6c7a\u88c1\u6a29\u3092\u6301\u3063\u3066\u3044\u308b\u304b\uff1f<\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u3092\u57fa\u6e96\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u65bd\u7b56\u3092\u7e70\u308a\u8fd4\u3057\u306a\u304c\u3089\u3001\u5b9f\u969b\u306e\u6210\u7d04\u7387\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3064\u3064\u6761\u4ef6\u3092\u8abf\u6574\u3057\u307e\u3057\u3087\u3046\u3002\u30b9\u30b3\u30a2\u57fa\u6e96\u306f\u55b6\u696d\u62c5\u5f53\u8005\u306e\u610f\u898b\u3082\u805e\u304d\u306a\u304c\u3089\u3001\u73fe\u72b6\u306b\u5408\u308f\u305b\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306a\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<br \/>\n<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/lead-scoring\/\" target=\"_blank\" rel=\"noopener\">\u300c\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u300d\u3068\u306f\uff1f<\/a><\/p>\n<h3>\u73fe\u5834\u3067\u306a\u304b\u306a\u304b\u30c4\u30fc\u30eb\u5229\u7528\u304c\u5b9a\u7740\u3057\u306a\u3044<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u9650\u3089\u305a\u3001\u65b0\u3057\u3044\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u305f\u969b\u306f\u73fe\u5834\u3067\u5b9a\u7740\u3059\u308b\u307e\u3067\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u3068\u304f\u306b\u300c\u7d19\u3067\u306e\u7ba1\u7406\u304c\u30e1\u30a4\u30f3\u3060\u3063\u305f\u300d\u300c\u3059\u3067\u306b\u5225\u30b7\u30b9\u30c6\u30e0\u3092\u4f7f\u3063\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u5834\u5408\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u610f\u7fa9\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u7406\u89e3\u3057\u3066\u3082\u3089\u3048\u306a\u3051\u308c\u3070\u3001\u306a\u304b\u306a\u304b\u5b9a\u7740\u3057\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5229\u7528\u3092\u5b9a\u7740\u3055\u305b\u308b\u5bfe\u7b56\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e2\u3064\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u5bfe\u7b561\uff1a\u300c\u793e\u5185\u52c9\u5f37\u4f1a\u300d\u300c\u5c02\u9580\u90e8\u7f72\u3092\u7acb\u3061\u4e0a\u3052\u300d\u306a\u3069\u3067\u5f93\u696d\u54e1\u3092\u7a4d\u6975\u7684\u306b\u30b5\u30dd\u30fc\u30c8\u3059\u308b<\/li>\n<li>\u5bfe\u7b562\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u63d0\u4f9b\u4f1a\u793e\u306e\u30b5\u30dd\u30fc\u30c8\u5185\u5bb9\u3092\u793e\u5185\u3067\u5171\u6709\u3059\u308b<\/li>\n<\/ul>\n<h4>\u5bfe\u7b561\uff1a\u300c\u793e\u5185\u52c9\u5f37\u4f1a\u300d\u300c\u5c02\u9580\u90e8\u7f72\u3092\u7acb\u3061\u4e0a\u3052\u300d\u306a\u3069\u3067\u5f93\u696d\u54e1\u3092\u7a4d\u6975\u7684\u306b\u30b5\u30dd\u30fc\u30c8\u3059\u308b<\/h4>\n<p>\u30c4\u30fc\u30eb\u5c0e\u5165\u5f8c\u306b\u4f01\u696d\u304c\u5f93\u696d\u54e1\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u306a\u3051\u308c\u3070\u3001\u5229\u7528\u3078\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u306f\u4e0a\u304c\u308a\u306b\u304f\u3044\u3067\u3059\u3002\u300c\u4eca\u307e\u3067\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u5341\u5206\u3067\u306f\uff1f\u300d\u300c\u30de\u30cb\u30e5\u30a2\u30eb\u3092\u8aad\u3093\u3067\u3082\u308f\u304b\u3089\u306a\u3044\u90e8\u5206\u304c\u3042\u308b\u300d\u3068\u601d\u308f\u308c\u308c\u3070\u3001\u65b0\u3057\u3044\u30b7\u30b9\u30c6\u30e0\u3092\u4f7f\u3046\u52d5\u6a5f\u304c\u6e67\u304b\u305a\u6709\u52b9\u6d3b\u7528\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u300c\u793e\u5185\u52c9\u5f37\u4f1a\u3067\u4f7f\u3044\u65b9\u3092\u30ec\u30af\u30c1\u30e3\u30fc\u3059\u308b\u300d\u300c\u5c02\u9580\u90e8\u7f72\u3092\u7acb\u3061\u4e0a\u3052\u3066\u7591\u554f\u70b9\u3092\u96c6\u7d04\u3055\u305b\u904b\u7528\u30de\u30cb\u30e5\u30a2\u30eb\u3092\u4f5c\u308b\u300d\u306a\u3069\u3092\u884c\u3044\u3001\u5f93\u696d\u54e1\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u610f\u7fa9\u3084\u30e1\u30ea\u30c3\u30c8\u3082\u3001\u304d\u3061\u3093\u3068\u8aac\u660e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>\u5bfe\u7b562\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u63d0\u4f9b\u4f1a\u793e\u306e\u30b5\u30dd\u30fc\u30c8\u5185\u5bb9\u3092\u793e\u5185\u3067\u5171\u6709\u3059\u308b<\/h4>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u63d0\u4f9b\u4f1a\u793e\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u3042\u308c\u3070\u3001\u793e\u5185\u3067\u5171\u6709\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u63d0\u4f9b\u4f1a\u793e\u306b\u3088\u3063\u3066\u306f\u300c\u5b9a\u671f\u7684\u306a\u30bb\u30df\u30ca\u30fc\u958b\u50ac\u300d\u300c\u30de\u30f3\u30c4\u30fc\u30de\u30f3\u3067\u306e\u652f\u63f4\u300d\u3068\u3044\u3063\u305f\u30b5\u30dd\u30fc\u30c8\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u3082\u305d\u3082\u5f93\u696d\u54e1\u306b\u5468\u77e5\u3055\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u6d3b\u7528\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u9078\u3076\u969b\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17344\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/472_image04.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u9078\u3076\u969b\u306e\u30dd\u30a4\u30f3\u30c8\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/472_image04.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/472_image04-230x140.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u9078\u3076\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u81ea\u793e\u306e\u76ee\u7684\u306b\u6cbf\u3063\u305f\u6a5f\u80fd\u3092\u6301\u3064\u30c4\u30fc\u30eb\u3092\u9078\u3076<\/li>\n<li>\u81ea\u793e\u306e\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u9023\u643a\u3057\u3084\u3059\u3044\u30c4\u30fc\u30eb\u3092\u9078\u3076<\/li>\n<li>\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u624b\u539a\u3044\u30c4\u30fc\u30eb\u3092\u9078\u3076<\/li>\n<li>\u73fe\u5834\u306e\u5f93\u696d\u54e1\u304c\u4f7f\u3044\u3084\u3059\u3044\u30c4\u30fc\u30eb\u3092\u9078\u3076<\/li>\n<li>\u81ea\u793e\u3068\u540c\u696d\u7a2e\u30fb\u540c\u898f\u6a21\u3067\u306e\u5c0e\u5165\u5b9f\u7e3e\u304c\u8c4a\u5bcc\u306a\u30c4\u30fc\u30eb\u3092\u9078\u3076<\/li>\n<\/ul>\n<h3>\u81ea\u793e\u306e\u76ee\u7684\u306b\u6cbf\u3063\u305f\u6a5f\u80fd\u3092\u6301\u3064\u30c4\u30fc\u30eb\u3092\u9078\u3076<\/h3>\n<p>\u81ea\u793e\u306e\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u6a5f\u80fd\u3092\u6301\u3063\u305f\u30c4\u30fc\u30eb\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u9650\u3089\u305a\u3001\u76ee\u7684\u3084\u8ab2\u984c\u3092\u8e0f\u307e\u3048\u305a\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3068\u300c\u81ea\u793e\u306e\u65bd\u7b56\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u300d\u300c\u3068\u308a\u3042\u3048\u305a\u9ad8\u6a5f\u80fd\u30fb\u9ad8\u4fa1\u683c\u306a\u30c4\u30fc\u30eb\u3092\u9078\u3093\u3060\u304c\u307b\u3068\u3093\u3069\u306e\u6a5f\u80fd\u304c\u4e0d\u8981\u3060\u3063\u305f\u300d\u3068\u3044\u3046\u4e8b\u614b\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n<p>\u5c0e\u5165\u524d\u306b\u300c\u81ea\u793e\u3067\u9054\u6210\u3057\u305f\u76ee\u7684\u3084\u89e3\u6d88\u3057\u305f\u3044\u8ab2\u984c\u300d\u3092\u660e\u78ba\u306b\u3057\u3001\u6700\u9069\u306a\u6a5f\u80fd\u3092\u642d\u8f09\u3057\u305f\u30c4\u30fc\u30eb\u3092\u9078\u3079\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u81ea\u793e\u306e\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u9023\u643a\u3057\u3084\u3059\u3044\u30c4\u30fc\u30eb\u3092\u9078\u3076<\/h3>\n<p>\u300c\u81ea\u793e\u306e\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u30b9\u30e0\u30fc\u30ba\u306b\u9023\u643a\u3067\u304d\u308b\u304b\uff1f\u300d\u3068\u3044\u3046\u70b9\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u4f01\u696d\u306b\u3088\u3063\u3066\u306f\u3001\u3059\u3067\u306b\u300cEC\u30ab\u30fc\u30c8\u30b7\u30b9\u30c6\u30e0\u300d\u300c<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/sfa\/\" target=\"_blank\" rel=\"noopener\">SFA<\/a>\u300d\u3068\u3044\u3063\u305f\u5225\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002\u3082\u3057\u3001\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u9023\u643a\u3067\u304d\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u9078\u3093\u3067\u3057\u307e\u3046\u3068\u3001\u300c\u30c7\u30fc\u30bf\u3092\u5f15\u304d\u7d99\u3052\u306a\u3044\u300d\u300c\u7ba1\u7406\u60c5\u5831\u304c\u91cd\u8907\u3059\u308b\u300d\u306a\u3069\u304c\u8d77\u3053\u308a\u304b\u306d\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u30c7\u30fc\u30bf\u9023\u643a\u6642\u306b\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u60c5\u5831\u304c\u629c\u3051\u3066\u3057\u307e\u3046\u3068\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u6a5f\u4f1a\u640d\u5931\u3067\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306e\u60c5\u5831\u3092\u6709\u52b9\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u30b9\u30e0\u30fc\u30ba\u306b\u9023\u643a\u3067\u304d\u308b\u304b\u3068\u3044\u3046\u70b9\u306f\u5fc5\u305a\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u624b\u539a\u3044\u30c4\u30fc\u30eb\u3092\u9078\u3076<\/h3>\n<p>\u30c4\u30fc\u30eb\u306e\u63d0\u4f9b\u4f1a\u793e\u304b\u3089\u53d7\u3051\u3089\u308c\u308b\u30b5\u30dd\u30fc\u30c8\u306f\u3001\u300c\u96fb\u8a71\u3084\u30e1\u30fc\u30eb\u3067\u8cea\u554f\u3067\u304d\u308b\u300d\u300c\u5b9a\u7740\u307e\u3067\u30de\u30f3\u30c4\u30fc\u30de\u30f3\u3067\u652f\u63f4\u3057\u3066\u304f\u308c\u308b\u300d\u3068\u3044\u3046\u3088\u3046\u306b\u3055\u307e\u3056\u307e\u3067\u3059\u3002\u3068\u304f\u306b\u300c\u81ea\u793e\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u77e5\u898b\u304c\u306a\u3044\u300d\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u904b\u7528\u7d4c\u9a13\u304c\u307b\u3068\u3093\u3069\u306a\u3044\u300d\u3068\u3044\u3046\u5834\u5408\u3001\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u4e0d\u5341\u5206\u3060\u3068\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u81ea\u793e\u306e\u77e5\u898b\u3084\u793e\u5185\u30ea\u30bd\u30fc\u30b9\u306a\u3069\u3092\u8e0f\u307e\u3048\u3001\u6700\u9069\u306a\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u4f1a\u793e\u306e\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u73fe\u5834\u306e\u5f93\u696d\u54e1\u304c\u4f7f\u3044\u3084\u3059\u3044\u30c4\u30fc\u30eb\u3092\u9078\u3076<\/h3>\n<p>\u5f93\u696d\u54e1\u306b\u3068\u3063\u3066\u306e\u4f7f\u3044\u3084\u3059\u3055\u3082\u8003\u616e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306f\u591a\u304f\u306e\u5f93\u696d\u54e1\u304c\u5229\u7528\u3057\u307e\u3059\u3002\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u3001\u55b6\u696d\u62c5\u5f53\u8005\u304c\u300c\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u72b6\u6cc1\u3092\u51fa\u5148\u304b\u3089\u78ba\u8a8d\u3059\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u305f\u3081\u3001\u30b9\u30de\u30db\u304b\u3089\u3067\u3082\u30b5\u30af\u30b5\u30af\u64cd\u4f5c\u3067\u304d\u308b\u3053\u3068\u304c\u7406\u60f3\u3067\u3059\u3002\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u3067\u76f4\u611f\u7684\u306b\u5229\u7528\u3067\u304d\u308b\u30c4\u30fc\u30eb\u306a\u3089\u8ab0\u3067\u3082\u4f7f\u3048\u308b\u305f\u3081\u3001\u793e\u5185\u3067\u5b9a\u7740\u3057\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u7121\u6599\u306e\u30c7\u30e2\u3084\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u5c0e\u5165\u524d\u306b\u8a66\u3057\u307e\u3057\u3087\u3046\u3002\u5b9f\u969b\u306b\u5229\u7528\u3059\u308b\u6a5f\u4f1a\u304c\u591a\u3044\u5f93\u696d\u54e1\u306b\u8a66\u3057\u3066\u3082\u3089\u3044\u73fe\u5834\u76ee\u7dda\u3067\u610f\u898b\u3092\u3082\u3089\u3048\u308c\u3070\u3001\u3088\u308a\u81ea\u793e\u306b\u30de\u30c3\u30c1\u3057\u305f\u30c4\u30fc\u30eb\u3092\u9078\u3079\u307e\u3059\u3002<\/p>\n<h3>\u81ea\u793e\u3068\u540c\u696d\u7a2e\u30fb\u540c\u898f\u6a21\u3067\u306e\u5c0e\u5165\u5b9f\u7e3e\u304c\u8c4a\u5bcc\u306a\u30c4\u30fc\u30eb\u3092\u9078\u3076<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u9650\u3089\u305a\u3001\u81ea\u793e\u3068\u540c\u696d\u7a2e\u30fb\u540c\u898f\u6a21\u3067\u306e\u5c0e\u5165\u5b9f\u7e3e\u304c\u8c4a\u5bcc\u306a\u30c4\u30fc\u30eb\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002\u81ea\u793e\u3068\u8fd1\u3044\u72b6\u6cc1\u3067\u306e\u5c0e\u5165\u4e8b\u4f8b\u3092\u53c2\u7167\u3067\u304d\u308c\u3070\u3001\u6d3b\u7528\u6642\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u660e\u78ba\u306b\u6301\u3066\u307e\u3059\u3002<\/p>\n<p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