{"id":20073,"date":"2025-10-28T10:30:50","date_gmt":"2025-10-28T01:30:50","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=20073"},"modified":"2025-10-28T10:33:40","modified_gmt":"2025-10-28T01:33:40","slug":"mailmagazine_parameter","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/mailmagazine_parameter","title":{"rendered":"\u30e1\u30eb\u30de\u30ac\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f\u8a2d\u5b9a\u65b9\u6cd5\u3084\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"<div class=\"post-content\">\n<div class=\"box box-gray\">\n<p><strong>&lt;\u3053\u306e\u8a18\u4e8b\u3067\u308f\u304b\u308b\u3053\u3068&gt;<\/strong><\/p>\n<ul>\n<li>\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u306b\u306f\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u3066Google Analytics\u3084\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3067\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3042\u308b\u3002<\/li>\n<li>Google Analytics\u3092\u4f7f\u3048\u3070\u3001\u6d41\u5165\u5143\u30fb\u6ede\u5728\u6642\u9593\u30fb\u76f4\u5e30\u7387\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306a\u3069\u3001\u8aad\u8005\u306e\u884c\u52d5\u3092\u591a\u89d2\u7684\u306b\u53ef\u8996\u5316\u3067\u304d\u308b\u3002<\/li>\n<li>\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u3001\u500b\u3005\u306e\u8aad\u8005\u306e\u958b\u5c01\u30fb\u30af\u30ea\u30c3\u30af\u3068\u3044\u3063\u305f\u53cd\u5fdc\u3092\u8a73\u7d30\u306b\u8ffd\u8de1\u3067\u304d\u308b\u305f\u3081\u3001\u500b\u5225\u6700\u9069\u5316\u306b\u5f79\u7acb\u3064\u3002<\/li>\n<li>\u5206\u6790\u306b\u3088\u3063\u3066\u300c\u8a34\u6c42\u5185\u5bb9\u3068\u9077\u79fb\u5148\u306e\u30ba\u30ec\u300d\u300c\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u30e1\u30eb\u30de\u30ac\u300d\u306a\u3069\u306e\u6539\u5584\u70b9\u3092\u660e\u78ba\u306b\u3067\u304d\u308b\u3002<\/li>\n<li>Google Analytics\u3068\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5168\u4f53\u50be\u5411\u3068\u500b\u5225\u884c\u52d5\u3092\u4e21\u9762\u304b\u3089\u628a\u63e1\u3057\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/583_mainvisual.png\" alt=\"\u30e1\u30eb\u30de\u30ac\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f\u8a2d\u5b9a\u65b9\u6cd5\u3084\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\" width=\"750\" height=\"456\" \/><\/p>\n<p>\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092\u6b63\u3057\u304f\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u306e\u304c\u300c\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306e\u6d3b\u7528\u3067\u3059\u3002\u914d\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u3054\u3068\u306bURL\u3078\u6587\u5b57\u5217\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u30e1\u30eb\u30de\u30ac\u304b\u3089\u6d41\u5165\u3057\u305f\u306e\u304b\u3001\u3069\u306e\u30ea\u30f3\u30af\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u306e\u304b\u3092\u660e\u78ba\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/google-analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>\u3068\u7d44\u307f\u5408\u308f\u305b\u308c\u3070\u3001\u5358\u306a\u308b\u30af\u30ea\u30c3\u30af\u6570\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u6ede\u5728\u6642\u9593\u3084<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/conversion\/\" target=\"_blank\" rel=\"noopener\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/a>\u3068\u3044\u3063\u305f\u8aad\u8005\u306e\u884c\u52d5\u307e\u3067\u8ffd\u8de1\u53ef\u80fd\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u57fa\u672c\u3084\u8a2d\u5b9a\u65b9\u6cd5\u3001\u52b9\u679c\u6e2c\u5b9a\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u306e\u4f7f\u3044\u5206\u3051\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<div class=\"inner-cta\">\n<div class=\"inner-cta-content\">\n<div class=\"inner-cta-content-img\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/wp\/wp-content\/uploads\/thumb_mailmarketing_guidebook.png\" alt=\"\u5b9f\u8df5\u3067\u304d\u308b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u201d\u30ab\u30a4\u30bc\u30f3\u201d\u30ac\u30a4\u30c9\u30d6\u30c3\u30af\" width=\"200\" height=\"150\" \/><\/p>\n<\/div>\n<div class=\"inner-cta-content-text\">\n<h4>\u5b9f\u8df5\u3067\u304d\u308b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u201d\u30ab\u30a4\u30bc\u30f3\u201d\u30ac\u30a4\u30c9\u30d6\u30c3\u30af<\/h4>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3092\u7d39\u4ecb\uff01\u518d\u73fe\u6027\u306e\u9ad8\u3044\u624b\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p class=\"inner-cta-content-btn\"><a id=\"ct-blog-innnercta-01\" class=\"btn btn-red btn-block\" href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_10\/index.do?code=mailmarketing_guidebook\" target=\"_blank\" rel=\"noopener\">\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>\u30e1\u30eb\u30de\u30ac\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f<\/h2>\n<p>\u30e1\u30eb\u30de\u30ac\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001URL\u306b\u4ed8\u52a0\u3059\u308b\u3053\u3068\u3067\u8aad\u8005\u306e\u6d41\u5165\u5143\u3084\u884c\u52d5\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u6587\u5b57\u5217\u3067\u3059\u3002\u7279\u306b\u300cutm_\u300d\u304b\u3089\u59cb\u307e\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001Google Analytics\uff08GA4\uff09\u306a\u3069\u306e\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u969b\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u6b63\u3057\u304f\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u30e1\u30eb\u30de\u30ac\u304c\u6210\u679c\u306b\u7d50\u3073\u3064\u3044\u305f\u304b\u3092\u660e\u78ba\u306b\u628a\u63e1\u3057\u3001\u4eca\u5f8c\u306e\u65bd\u7b56\u6539\u5584\u306b\u3082\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>2\u7a2e\u985e\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u3042\u308b<\/h3>\n<p>\u30e1\u30eb\u30de\u30ac\u3067\u4f7f\u7528\u3055\u308c\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u306f\u3001\u5f79\u5272\u306e\u7570\u306a\u308b2\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u30021\u3064\u306f\u3001\u30da\u30fc\u30b8\u306e\u8868\u793a\u3084\u52d5\u4f5c\u306b\u76f4\u63a5\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3067\u3059\u3002\u3053\u308c\u306f\u8868\u793a\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5207\u308a\u66ff\u3048\u308bAB\u30c6\u30b9\u30c8\u3084\u3001\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u7570\u306a\u308b\u5546\u54c1\u3092\u898b\u305b\u308b\u52d5\u7684\u306a\u30da\u30fc\u30b8\u8868\u793a\u306a\u3069\u306b\u5229\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3082\u30461\u3064\u304c\u3001\u30b5\u30a4\u30c8\u306e\u6319\u52d5\u306b\u306f\u5f71\u97ff\u305b\u305a\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306e\u305f\u3081\u306b\u4f7f\u308f\u308c\u308b\u300c\u30d1\u30c3\u30b7\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3067\u3059\u3002\u30c0\u30df\u30fc\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u3082\u547c\u3070\u308c\u3001Google Analytics\u306a\u3069\u306e\u30c4\u30fc\u30eb\u306b\u8a08\u6e2c\u30c7\u30fc\u30bf\u3092\u9001\u308b\u5f79\u5272\u3092\u62c5\u3044\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u3067\u4e3b\u306b\u4f7f\u7528\u3059\u308b\u306e\u306f\u3001\u5f8c\u8005\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306e\u305f\u3081\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\uff08\u30d1\u30c3\u30b7\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\uff09\u3067\u3059\u3002<\/p>\n<h3>\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u3063\u3066Google Analytics\u3067\u52b9\u679c\u6e2c\u5b9a\u3092\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066Google Analytics\u3067\u5206\u6790\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092\u591a\u89d2\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u70b9\u3067\u3059\u3002\u30af\u30ea\u30c3\u30af\u6570\u306e\u8a08\u6e2c\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u5f8c\u306b\u8aad\u8005\u304c\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u53d6\u3063\u305f\u306e\u304b\u307e\u3067\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30b5\u30a4\u30c8\u306e\u6ede\u5728\u6642\u9593\u3084\u95b2\u89a7\u30da\u30fc\u30b8\u6570\u3092\u78ba\u8a8d\u3059\u308c\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u95a2\u5fc3\u5ea6\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u9077\u79fb\u5148\u30da\u30fc\u30b8\u306e\u9069\u5207\u3055\u3092\u691c\u8a3c\u3067\u304d\u308b\u306e\u3082\u5927\u304d\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u76f4\u5e30\u7387\u304c\u9ad8\u3051\u308c\u3070\u300c\u30e1\u30eb\u30de\u30ac\u306e\u8a34\u6c42\u3068\u30ea\u30f3\u30af\u5148\u5185\u5bb9\u306b\u30ae\u30e3\u30c3\u30d7\u304c\u3042\u308b\u300d\u3068\u308f\u304b\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5546\u54c1\u8cfc\u5165\u3084\u8cc7\u6599\u8acb\u6c42\u3068\u3044\u3063\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u53ef\u8996\u5316\u3067\u304d\u308b\u305f\u3081\u3001\u300c\u3069\u306e\u30e1\u30eb\u30de\u30ac\u304c\u5b9f\u969b\u306b\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u305f\u306e\u304b\u300d\u3092\u6b63\u78ba\u306b\u5224\u65ad\u3067\u304d\u3001\u65bd\u7b56\u5168\u4f53\u306e\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"box\">\n<div class=\"row\">\n<div class=\"col-md-3 col-sm-4 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/mail_effect_measurement\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/465_mainvisual.png\" alt=\"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u52b9\u679c\u6e2c\u5b9a\u304c\u5fc5\u9808\uff01\u30c1\u30a7\u30c3\u30af\u3059\u3079\u304d7\u3064\u306e\u6307\u6a19\u3084\u5177\u4f53\u7684\u306a\u6539\u5584\u7b56\u4f8b\u306a\u3069\u3092\u89e3\u8aac\" \/><\/a><\/div>\n<div class=\"col-md-9 col-sm-8 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/mail_effect_measurement\" target=\"_blank\" rel=\"noopener\"><strong>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u52b9\u679c\u6e2c\u5b9a\u304c\u5fc5\u9808\uff01\u30c1\u30a7\u30c3\u30af\u3059\u3079\u304d7\u3064\u306e\u6307\u6a19\u3084\u5177\u4f53\u7684\u306a\u6539\u5584\u7b56\u4f8b\u306a\u3069\u3092\u89e3\u8aac<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<h2>Google Analytics\u3067\u8ffd\u8de1\u3067\u304d\u308b\u4e3b\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u306f5\u7a2e\u985e<\/h2>\n<p>\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3059\u308b\u306b\u306f\u3001Google Analytics\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u7279\u306b\u300cutm_\u300d\u3067\u59cb\u307e\u308b5\u7a2e\u985e\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u8aad\u8005\u304c\u3069\u306e\u30e1\u30eb\u30de\u30ac\u3092\u7d4c\u7531\u3057\u3066\u3001\u3069\u306e\u30ea\u30f3\u30af\u304b\u3089\u6d41\u5165\u3057\u305f\u304b\u3092\u7d30\u304b\u304f\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u8a73\u3057\u304f\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<table class=\"table-default\">\n<tbody>\n<tr>\n<th>\u30d1\u30e9\u30e1\u30fc\u30bf<\/th>\n<th>\u5f79\u5272<\/th>\n<th>\u8a2d\u5b9a\u4f8b<\/th>\n<th>\u5fc5\u9808\uff0f\u4efb\u610f<\/th>\n<\/tr>\n<tr>\n<th style=\"border-right: 1px solid var(--Color-Grey-150)!important;\">utm_source<\/th>\n<td>\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u5143\uff08\u3069\u3053\u304b\u3089\u6765\u305f\u304b\uff09\u3092\u8b58\u5225\u3059\u308b<\/td>\n<td>newsletter, announce<\/td>\n<td>\u5fc5\u9808<\/td>\n<\/tr>\n<tr>\n<th style=\"border-right: 1px solid var(--Color-Grey-150)!important;\">utm_medium<\/th>\n<td>\u6d41\u5165\u306e\u5a92\u4f53\uff08\u3069\u306e\u3088\u3046\u306a\u624b\u6bb5\u304b\uff09\u3092\u8b58\u5225\u3059\u308b<\/td>\n<td>email<\/td>\n<td>\u5fc5\u9808<\/td>\n<\/tr>\n<tr>\n<th style=\"border-right: 1px solid var(--Color-Grey-150)!important;\">utm_campaign<\/th>\n<td>\u65bd\u7b56\uff08\u4f55\u306e\u914d\u4fe1\u304b\uff09\u3092\u8b58\u5225\u3059\u308b<\/td>\n<td>2025_summer_sale, new_product_A<\/td>\n<td>\u5fc5\u9808<\/td>\n<\/tr>\n<tr>\n<th style=\"border-right: 1px solid var(--Color-Grey-150)!important;\">utm_content<\/th>\n<td>\u914d\u4fe1\u5185\u306e\u7279\u5b9a\u30ea\u30f3\u30af\uff08\u3069\u306e\u90e8\u5206\u304b\uff09\u3092\u8b58\u5225\u3059\u308b<\/td>\n<td>main_banner, text_link<\/td>\n<td>\u4efb\u610f<\/td>\n<\/tr>\n<tr>\n<th style=\"border-right: 1px solid var(--Color-Grey-150)!important;\">utm_term<\/th>\n<td>\u691c\u7d22\u5e83\u544a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8b58\u5225\u3059\u308b<\/td>\n<td>\u30e1\u30eb\u30de\u30ac_\u52b9\u679c\u6e2c\u5b9a<\/td>\n<td>\u4efb\u610f\uff08\u30e1\u30eb\u30de\u30ac\u3067\u306f\u901a\u5e38\u4f7f\u7528\u3057\u306a\u3044\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u7d9a\u3044\u3066\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5f79\u5272\u3068\u4f7f\u3044\u65b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>utm_source\uff1a\u6d41\u5165\u5143\uff08\u53c2\u7167\u5143\uff09\u3092\u7279\u5b9a\u3059\u308b\u30d1\u30e9\u30e1\u30fc\u30bf<\/h3>\n<p>utm_source\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306eWeb\u30b5\u30a4\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u6765\u305f\u306e\u304b\u3001\u305d\u306e\u300c\u6d41\u5165\u5143\u300d\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u5fc5\u9808\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3044\u3066\u306f\u3001\u305f\u3068\u3048\u3070\u5b9a\u671f\u914d\u4fe1\u7528\u306b\u300cnewsletter\u300d\u3001\u7279\u5225\u306a\u304a\u77e5\u3089\u305b\u7528\u306b\u300cannounce\u300d\u3068\u3044\u3063\u305f\u5024\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u914d\u4fe1\u306e\u7a2e\u985e\u3054\u3068\u306b\u540d\u524d\u3092\u4ed8\u3051\u3066\u304a\u304f\u3053\u3068\u3067\u3001Google Analytics\u4e0a\u3067\u300c\u3069\u306e\u30e1\u30eb\u30de\u30ac\u65bd\u7b56\u7fa4\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u304b\u300d\u3092\u660e\u78ba\u306b\u533a\u5225\u3067\u304d\u307e\u3059\u3002\u5f8c\u8ff0\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u3044\u3063\u305f\u3001\u3088\u308a\u8a73\u7d30\u306a\u5206\u6790\u3092\u884c\u3046\u3046\u3048\u3067\u306e\u5927\u5206\u985e\u3068\u306a\u308a\u3001\u30e1\u30eb\u30de\u30ac\u5168\u4f53\u306e\u6210\u679c\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u8ef8\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n<h3>utm_medium\uff1a\u30e1\u30c7\u30a3\u30a2\u306e\u7a2e\u985e\u3092\u5206\u985e\u3059\u308b\u30d1\u30e9\u30e1\u30fc\u30bf<\/h3>\n<p>utm_medium\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u300c\u5a92\u4f53\uff08\u30e1\u30c7\u30a3\u30a2\uff09\u300d\u3092\u7d4c\u7531\u3057\u3066\u30a2\u30af\u30bb\u30b9\u3057\u305f\u304b\u3092\u793a\u3059\u5fc5\u9808\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002<\/p>\n<p>\u30e1\u30eb\u30de\u30ac\u304b\u3089\u306e\u6d41\u5165\u3092\u8a08\u6e2c\u3059\u308b\u5834\u5408\u3001\u5fc5\u305a\u300cemail\u300d\u307e\u305f\u306f\u300cmail\u300d\u3068\u8a2d\u5b9a\u3059\u308b\u306e\u304c\u57fa\u672c\u30eb\u30fc\u30eb\u3067\u3059\u3002\u3053\u306e\u30eb\u30fc\u30eb\u3092\u5fb9\u5e95\u3059\u308b\u3053\u3068\u3067\u3001Google Analytics\u4e0a\u3067\u3001\u30e1\u30eb\u30de\u30ac\uff08email\uff09\u3068\u81ea\u7136\u691c\u7d22\uff08organic\uff09\u3001Web\u5e83\u544a\uff08cpc\uff09\u3001SNS\uff08social\uff09\u306a\u3069\u3001\u4ed6\u306e\u30e1\u30c7\u30a3\u30a2\u3068\u6210\u679c\u3092\u6a2a\u4e26\u3073\u3067\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5224\u65ad\u3057\u3001\u3069\u306e<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/channel\/\" target=\"_blank\" rel=\"noopener\">\u30c1\u30e3\u30cd\u30eb<\/a>\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u914d\u5206\u3059\u3079\u304d\u304b\u3092\u691c\u8a0e\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3044\u307e\u3059\u3002<\/p>\n<h3>utm_campaign\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u914d\u4fe1\u76ee\u7684\u3092\u8b58\u5225\u3059\u308b\u30d1\u30e9\u30e1\u30fc\u30bf<\/h3>\n<p>utm_campaign\u306f\u3001\u500b\u3005\u306e\u65bd\u7b56\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u8b58\u5225\u3059\u308b\u305f\u3081\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002\u300c2025_summer_sale\u300d\u3084\u300cnew_product_A\u300d\u306e\u3088\u3046\u306b\u3001\u914d\u4fe1\u65e5\u3084\u4f01\u753b\u540d\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>utm_source\u3084utm_medium\u304c\u540c\u3058\u3067\u3082\u3001\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u3092\u5909\u3048\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u8ca9\u4fc3\u6d3b\u52d5\u3084\u88fd\u54c1\u7d39\u4ecb\u3054\u3068\u306e\u6210\u679c\u3092\u8a73\u7d30\u306b\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u590f\u3068\u51ac\u306e\u30bb\u30fc\u30eb\u3067\u3069\u3061\u3089\u304c\u52b9\u679c\u7684\u3060\u3063\u305f\u304b\u3001A\u5546\u54c1\u3068B\u5546\u54c1\u306e\u7d39\u4ecb\u3067\u3069\u3061\u3089\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u3063\u305f\u304b\u3092\u6bd4\u8f03\u8a55\u4fa1\u3059\u308b\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h3>utm_content\uff1a\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u30ea\u30f3\u30af\u306e\u4f4d\u7f6e\u3092\u5224\u5225\u3059\u308b\u30d1\u30e9\u30e1\u30fc\u30bf<\/h3>\n<p>utm_content\u306f\u30011\u3064\u306e\u30e1\u30eb\u30de\u30ac\u5185\u306b\u540c\u3058URL\u3078\u306e\u30ea\u30f3\u30af\u304c\u8907\u6570\u3042\u308b\u5834\u5408\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u300c\u3069\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u304b\u300d\u3092\u533a\u5225\u3059\u308b\u305f\u3081\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30e1\u30fc\u30eb\u4e0a\u90e8\u306e\u30e1\u30a4\u30f3\u30d0\u30ca\u30fc\u3068\u6587\u672b\u306e\u30c6\u30ad\u30b9\u30c8\u30ea\u30f3\u30af\u304c\u540c\u3058\u30da\u30fc\u30b8\u306b\u98db\u3076\u5834\u5408\u3001\u300cmain_banner\u300d\u300ctext_link\u300d\u3068\u3044\u3063\u305f\u5024\u3092\u305d\u308c\u305e\u308c\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u3069\u3061\u3089\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u914d\u7f6e\u304c\u3088\u308a\u30af\u30ea\u30c3\u30af\u3055\u308c\u3084\u3059\u3044\u304b\u3092\u6bd4\u8f03\u691c\u8a3c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>utm_term\uff1a\u691c\u7d22\u9023\u52d5\u5e83\u544a\u3067\u4f7f\u7528\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u7528\u30d1\u30e9\u30e1\u30fc\u30bf<\/h3>\n<p>utm_term\u306f\u3001\u4e3b\u306bGoogle\u5e83\u544a\u306e\u3088\u3046\u306a\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\uff08\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff09\u306b\u304a\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3057\u305f\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u5e83\u544a\u306b\u51fa\u7a3f\u3057\u3066\u3044\u308b\u300c\u30e1\u30eb\u30de\u30ac\u3000\u52b9\u679c\u6e2c\u5b9a\u300d\u3068\u3044\u3063\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u4f7f\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30c1\u30e3\u30cd\u30eb\u304c\u7570\u306a\u308b\u30e1\u30eb\u30de\u30ac\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u3053\u306eutm_term\u306f\u57fa\u672c\u7684\u306b\u4f7f\u7528\u3057\u307e\u305b\u3093\u3002<\/p>\n<p>\u4ed6\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u5f79\u5272\u304c\u660e\u78ba\u306b\u7570\u306a\u308b\u305f\u3081\u3001\u8aa4\u3063\u3066\u8a2d\u5b9a\u3059\u308b\u3068\u30c7\u30fc\u30bf\u304c\u6b63\u3057\u304f\u8a08\u6e2c\u3067\u304d\u306a\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30e1\u30eb\u30de\u30ac\u3067\u306f\u7a7a\u6b04\u306b\u3057\u3066\u304a\u304f\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<div class=\"box\">\n<div class=\"row\">\n<div class=\"col-md-3 col-sm-4 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/webtracking-sales\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/477_mainvisual.png\" alt=\"Web\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3068\u306f\uff1f\u4ed5\u7d44\u307f\u3084\u55b6\u696d\u6d3b\u52d5\u3092\u6210\u529f\u3055\u305b\u308b\u30b3\u30c4\u3092\u7d39\u4ecb\" \/><\/a><\/div>\n<div class=\"col-md-9 col-sm-8 col-xs-6\"><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/webtracking-sales\" target=\"_blank\" rel=\"noopener\"><strong>Web\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3068\u306f\uff1f\u4ed5\u7d44\u307f\u3084\u55b6\u696d\u6d3b\u52d5\u3092\u6210\u529f\u3055\u305b\u308b\u30b3\u30c4\u3092\u7d39\u4ecb<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<h2>\u30e1\u30eb\u30de\u30ac\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>\u30e1\u30eb\u30de\u30ac\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u4e00\u822c\u7684\u306a\u6d41\u308c\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<p>1. \u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u57fa\u672c\uff08utm_\uff09\u3092\u7406\u89e3\u3059\u308b<\/p>\n<p>2. \u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5024\u3092\u30eb\u30fc\u30eb\u5316\u3057\u3066\u5165\u529b\u3059\u308b<\/p>\n<p>3. \u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u300c&#038;\u300d\u3067\u3064\u306a\u3052\u30661\u3064\u306eURL\u306b\u307e\u3068\u3081\u308b<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>1.\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u57fa\u672c\uff08utm_\uff09\u3092\u7406\u89e3\u3059\u308b<\/h3>\n<p>\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092Google Analytics\uff08GA4\uff09\u3067\u6b63\u78ba\u306b\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u57fa\u672c\u3068\u306a\u308b3\u3064\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u300cutm_source\uff08\u3069\u3053\u304b\u3089\u6765\u305f\u304b\uff09\u300d\u300cutm_medium\uff08\u3069\u306e\u5a92\u4f53\u304b\uff09\u300d\u300cutm_campaign\uff08\u4f55\u306e\u65bd\u7b56\u304b\uff09\u300d\u304c\u5fc5\u9808\u9805\u76ee\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001GA4\u306f\u300c\u3053\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u3007\u3007\u3068\u3044\u3046\u30e1\u30eb\u30de\u30ac\u306e\u3001\u25b3\u25b3\u3068\u3044\u3046\u4f01\u753b\u304b\u3089\u6765\u305f\u300d\u3068\u660e\u78ba\u306b\u8b58\u5225\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>2.\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5024\u3092\u30eb\u30fc\u30eb\u5316\u3057\u3066\u5165\u529b\u3059\u308b<\/h3>\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5024\u306f\u81ea\u7531\u306b\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u304c\u3001\u5206\u6790\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u7d44\u7e54\u5185\u3067\u547d\u540d\u30eb\u30fc\u30eb\u3092\u7d71\u4e00\u3059\u308b\u3053\u3068\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001utm_source\u306f\u300cnewsletter\u300d\u3001utm_medium\u306f\u300cemail\u300d\u306b\u56fa\u5b9a\u3057\u3001utm_campaign\u306f\u300csummersale_20250703\u300d\u306e\u3088\u3046\u306b\u547d\u540d\u898f\u5247\u3092\u5b9a\u3081\u307e\u3059\u3002<\/p>\n<p>\u30eb\u30fc\u30eb\u3092\u7d30\u5206\u5316\u3057\u3059\u304e\u308b\u3068\u7ba1\u7406\u304c\u7169\u96d1\u306b\u306a\u308a\u3001\u5165\u529b\u30df\u30b9\u306e\u539f\u56e0\u306b\u3082\u306a\u308b\u305f\u3081\u3001\u30b7\u30f3\u30d7\u30eb\u3067\u308f\u304b\u308a\u3084\u3059\u3044\u30eb\u30fc\u30eb\u4f5c\u308a\u3092\u5fc3\u639b\u3051\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h3>3. \u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u300c&#038;\u300d\u3067\u3064\u306a\u3052\u30661\u3064\u306eURL\u306b\u307e\u3068\u3081\u308b<\/h3>\n<p>\u8a2d\u5b9a\u3057\u305f\u5404\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001URL\u306e\u672b\u5c3e\u306b\u9023\u7d50\u3055\u305b\u3066\u4f7f\u7528\u3057\u307e\u3059\u3002\u5143\u306eURL\u306e\u5f8c\u306b\u300c?\u300d\u3092\u4ed8\u3051\u3001\u6700\u521d\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\uff08\u4f8b: utm_source=newsletter\uff09\u3092\u8a18\u8ff0\u3057\u307e\u3059\u30022\u3064\u76ee\u4ee5\u964d\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001\u300c&#038;\u300d\u3067\u3064\u306a\u3052\u3066\u8ffd\u52a0\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u300chttps:\/\/example.com?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=summersale\u300d\u306e\u3088\u3046\u306b\u30011\u3064\u306e\u6587\u5b57\u5217\u3068\u3057\u3066\u5b8c\u6210\u3055\u305b\u307e\u3059\u3002<\/p>\n<h3>4. URL\u4f5c\u6210\u306b\u306f\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3068\u4fbf\u5229<\/h3>\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304d\u306eURL\u3092\u624b\u4f5c\u696d\u3067\u4f5c\u6210\u3059\u308b\u3068\u3001\u5165\u529b\u30df\u30b9\u3084\u8a18\u53f7\u306e\u3064\u3051\u5fd8\u308c\u3068\u3044\u3063\u305f\u30a8\u30e9\u30fc\u304c\u8d77\u3053\u308a\u304c\u3061\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u30df\u30b9\u3092\u9632\u304e\u3001\u52b9\u7387\u7684\u306b\u4f5c\u696d\u3092\u9032\u3081\u308b\u305f\u3081\u306b\u306f\u3001Google\u304c\u516c\u5f0f\u306b\u63d0\u4f9b\u3057\u3066\u3044\u308b\u300c<a href=\"https:\/\/ga-dev-tools.google\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener\">Campaign URL Builder<\/a>\u300d\u306e\u6d3b\u7528\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f7f\u3044\u65b9\u3068\u3057\u3066\u306f\u3001\u307e\u305a\u30e1\u30eb\u30de\u30ac\u3067\u7d39\u4ecb\u3057\u305f\u3044\u30da\u30fc\u30b8\u306eURL\u3092\u300cWebsite URL\u300d\u306e\u6b04\u306b\u5165\u529b\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u4e8b\u524d\u306b\u6c7a\u3081\u3066\u304a\u3044\u305f\u547d\u540d\u30eb\u30fc\u30eb\u306b\u5f93\u3044\u3001\u300cCampaign Source (utm_source)\u300d\u300cCampaign Medium (utm_medium)\u300d\u300cCampaign Name (utm_campaign)\u300d\u3068\u3044\u3063\u305f\u5fc5\u9808\u9805\u76ee\u306b\u5024\u3092\u5165\u529b\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u4efb\u610f\u3067\u300cCampaign Content (utm_content)\u300d\u3082\u8a2d\u5b9a\u53ef\u80fd\u3067\u3059\u3002\u5fc5\u8981\u306a\u60c5\u5831\u3092\u5165\u529b\u3059\u308b\u3060\u3051\u3067\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u4ed8\u4e0e\u3055\u308c\u305fURL\u304c\u81ea\u52d5\u3067\u751f\u6210\u3055\u308c\u308b\u305f\u3081\u3001\u624b\u4f5c\u696d\u3067\u767a\u751f\u3057\u304c\u3061\u306a\u300c&#038;\u300d\u306e\u4ed8\u3051\u5fd8\u308c\u306a\u3069\u306e\u30df\u30b9\u3092\u9632\u304e\u3001\u8ab0\u3067\u3082\u6b63\u78ba\u306aURL\u3092\u7c21\u5358\u306b\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"inner-cta\">\n<div class=\"inner-cta-content\">\n<div class=\"inner-cta-content-img\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/wp\/wp-content\/uploads\/thumb_mail_checksheet.png\" alt=\"\u3059\u3050\u4f7f\u3048\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u4ed8\uff01\u8aa4\u914d\u4fe1\u3092\u9632\u3050\u30e1\u30fc\u30eb\u5236\u4f5c\u30fb\u914d\u4fe1\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\" width=\"200\" height=\"150\" \/><\/p>\n<\/div>\n<div class=\"inner-cta-content-text\">\n<h4>\u3059\u3050\u4f7f\u3048\u308b\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u4ed8\uff01\u8aa4\u914d\u4fe1\u3092\u9632\u3050\u30e1\u30fc\u30eb\u5236\u4f5c\u30fb\u914d\u4fe1\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h4>\n<p>\u30e1\u30fc\u30eb\u5236\u4f5c\u30fb\u914d\u4fe1\u6642\u306e\u8aa4\u914d\u4fe1\u3092\u9632\u3050\u305f\u3081\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u77e5\u8b58\u3068\u904b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3002<\/p>\n<p class=\"inner-cta-content-btn\"><a id=\"ct-blog-innnercta-02\" class=\"btn btn-red btn-block\" href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_10\/index.do?code=mail_checksheet\" target=\"_blank\" rel=\"noopener\">\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>Google Analytics\u3067\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u4e00\u822c\u7684\u306a\u65b9\u6cd5\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<p>1. \u300c\u96c6\u5ba2\u300d\u30ec\u30dd\u30fc\u30c8\u304b\u3089\u6d41\u5165\u72b6\u6cc1\u3092\u78ba\u8a8d<\/p>\n<p>2. \u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u300c\u53c2\u7167\u5143\uff0f\u30e1\u30c7\u30a3\u30a2\u300d\u3067\u8a73\u7d30\u3092\u898b\u308b<\/p>\n<p>utm_campaign\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5358\u4f4d\u306e\u5206\u6790\u3082\u53ef\u80fd\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>1.\u300c\u96c6\u5ba2\u300d\u30ec\u30dd\u30fc\u30c8\u304b\u3089\u6d41\u5165\u72b6\u6cc1\u3092\u78ba\u8a8d<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/583_image01.png\" alt=\"GA4\u306e\u300c\u96c6\u5ba2\u300d\u30ec\u30dd\u30fc\u30c8\u304b\u3089\u6d41\u5165\u72b6\u6cc1\u3092\u78ba\u8a8d\" width=\"750\" height=\"390\" class=\"alignnone size-full wp-image-20069\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/583_image01.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/583_image01-230x120.png 230w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" 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href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/roi\/\" target=\"_blank\" rel=\"noopener\">ROI<\/a>\uff09\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002\u5404\u30c1\u30e3\u30cd\u30eb\u306eutm_source\u306b\u300cnewsletter\u300d\u300cline\u300d\u300cfacebook\u300d\u3068\u3044\u3063\u305f\u5a92\u4f53\u540d\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u6700\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308b\u8cea\u306e\u9ad8\u3044\u30a2\u30af\u30bb\u30b9\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u304b\u3092\u6bd4\u8f03\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5206\u6790\u306e\u7d50\u679c\u3001LINE\u304b\u3089\u306e\u6d41\u5165\u304c\u6700\u3082\u6210\u679c\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u3068\u5206\u304b\u308c\u3070\u3001LINE\u3078\u306e\u5e83\u544a\u4e88\u7b97\u3084\u30ea\u30bd\u30fc\u30b9\u3092\u91cd\u70b9\u7684\u306b\u6295\u4e0b\u3059\u308b\u3068\u3044\u3046\u5224\u65ad\u304c\u53ef\u80fd\u3067\u3059\u3002\u9006\u306b\u53cd\u5fdc\u306e\u8584\u3044\u30c1\u30e3\u30cd\u30eb\u306f\u3001\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u304b\u3001\u904b\u7528\u505c\u6b62\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u5168\u4f53\u306e\u52b9\u7387\u3092\u9ad8\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3067\u3082\u3067\u304d\u308b<\/h2>\n<p>\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u3001Google Analytics\u3060\u3051\u3067\u306a\u304f\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3067\u3082\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Google Analytics\u306f\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u512a\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u8ab0\u304c\u3069\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u304b\u306a\u3069\u500b\u5225\u306e\u60c5\u5831\u306f\u53d6\u5f97\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306f\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306a\u3069\u306e\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092\u500b\u5225\u306b\u8ffd\u8de1\u3067\u304d\u308b\u305f\u3081\u3001\u4e21\u8005\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3068\u306f<\/h3>\n<p>\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3068\u306f\u3001\u30e1\u30eb\u30de\u30ac\u306e\u5927\u91cf\u4e00\u6589\u914d\u4fe1\u3092\u5b89\u5b9a\u7684\u306b\u884c\u3046\u3060\u3051\u3067\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u652f\u63f4\u3059\u308b\u591a\u5f69\u306a\u6a5f\u80fd\u3092\u5099\u3048\u305f\u30c4\u30fc\u30eb\u3067\u3059\u3002\u4e3b\u306a\u6a5f\u80fd\u3068\u3057\u3066\u3001\u914d\u4fe1\u5f8c\u306e\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3068\u3044\u3063\u305f\u91cd\u8981\u6307\u6a19\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8a08\u6e2c\u30fb\u5206\u6790\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u8aad\u8005\u3092\u7279\u5b9a\u306e\u6761\u4ef6\u3067\u7d5e\u308a\u8fbc\u3080\u30bb\u30b0\u30e1\u30f3\u30c8\u7ba1\u7406\u3001\u6700\u9069\u306a\u6642\u9593\u306b\u914d\u4fe1\u3059\u308b\u4e88\u7d04\u6a5f\u80fd\u3001\u52b9\u679c\u7684\u306a\u4ef6\u540d\u306a\u3069\u3092\u691c\u8a3c\u3059\u308bAB\u30c6\u30b9\u30c8\u6a5f\u80fd\u3082\u642d\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u306fGoogle Analytics\u3068\u9023\u643a\u3057\u3001URL\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u81ea\u52d5\u3067\u4ed8\u4e0e\u3059\u308b\u6a5f\u80fd\u3092\u5099\u3048\u305f\u3082\u306e\u3082\u3042\u308a\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u624b\u9593\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u5f53\u793e\u306e\u300cSynergy!\u300d\u306b\u6b21\u306e\u3088\u3046\u306a\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<div class=\"inner-cta\">\n<div class=\"inner-cta-content\">\n<div class=\"inner-cta-content-img\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/wp\/wp-content\/uploads\/thumb_function_comparison_mail.png\" alt=\"Synergy!\u6a5f\u80fd\u5225\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u300c\u30e1\u30fc\u30eb\u300d\u6a5f\u80fd\u7de8\" width=\"200\" height=\"150\" \/><\/p>\n<\/div>\n<div class=\"inner-cta-content-text\">\n<h4>Synergy!\u6a5f\u80fd\u5225\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u300c\u30e1\u30fc\u30eb\u300d\u6a5f\u80fd\u7de8<\/h4>\n<p>\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3092\u691c\u8a0e\u3059\u308b\u6642\u306b\u3068\u304d\u306b\u6bd4\u8f03\u3055\u308c\u308b\u30b7\u30b9\u30c6\u30e0\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3002\u6bd4\u8f03\u8868\u3067\u4eca\u3059\u3050\u30c1\u30a7\u30c3\u30af\uff01<\/p>\n<p class=\"inner-cta-content-btn\"><a id=\"ct-blog-innnercta-03\" class=\"btn btn-red btn-block\" href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_10\/index.do?code=function_comparison_mail\" target=\"_blank\" rel=\"noopener\">\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h3>\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3067\u306e\u5206\u6790<\/h3>\n<p>\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u306e\u5206\u6790\u6a5f\u80fd\u306f\u3001\u300c\u500b\u4eba\u5358\u4f4d\u300d\u306e\u884c\u52d5\u8ffd\u8de1\u306b\u5f37\u307f\u304c\u3042\u308a\u307e\u3059\u3002Google Analytics\u304c\u96c6\u56e3\u306e\u50be\u5411\u3092\u6349\u3048\u308b\u306e\u306b\u5bfe\u3057\u3001\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u300c\u8ab0\u304c\u300d\u300c\u3044\u3064\u300d\u300c\u3069\u306eURL\u3092\u300d\u30af\u30ea\u30c3\u30af\u3057\u305f\u306e\u304b\u3092\u500b\u5225\u306b\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002\u7279\u5b9a\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u95a2\u5fc3\u3092\u6df1\u304f\u628a\u63e1\u3057\u3001\u305d\u306e\u5f8c\u306e\u96fb\u8a71\u30d5\u30a9\u30ed\u30fc\u3084\u500b\u5225\u63d0\u6848\u3068\u3044\u3063\u305f\u55b6\u696d\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3044\u304b\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u8cc7\u6599\u8acb\u6c42\u3084\u5546\u54c1\u8cfc\u5165\u3068\u3044\u3063\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3082\u30e6\u30fc\u30b6\u30fc\u5358\u4f4d\u3067\u8ffd\u8de1\u3067\u304d\u308b\u305f\u3081\u3001\u30e1\u30eb\u30de\u30ac\u304c\u3082\u305f\u3089\u3057\u305f\u76f4\u63a5\u7684\u306a\u6210\u679c\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002URL\u3092\u81ea\u52d5\u3067\u77ed\u7e2e\u3059\u308b\u6a5f\u80fd\u3082\u3042\u308a\u3001\u898b\u305f\u76ee\u3092\u640d\u306a\u3046\u3053\u3068\u306a\u304f\u8a73\u7d30\u306a\u52b9\u679c\u6e2c\u5b9a\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<h3>Google 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