{"id":2110,"date":"2013-07-11T10:07:58","date_gmt":"2013-07-11T01:07:58","guid":{"rendered":"http:\/\/blog.synergy-marketing.co.jp\/?p=2110"},"modified":"2022-12-05T10:31:19","modified_gmt":"2022-12-05T01:31:19","slug":"crm-practice-vol2","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/crm-practice-vol2","title":{"rendered":"\u30c7\u30e2\u30b0\u30e9\u3060\u3051\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u4e0d\u5341\u5206\uff0f\u3000\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9\u3068\u3044\u3046\u5171\u6709\u77e5\u3000\uff5e CRM\u5b9f\u8df5\u306e\u77e5\u6075 \uff5e Vol.2"},"content":{"rendered":"<h2>\u30c7\u30e2\u30b0\u30e9\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206<\/h2>\n<p>\u524d\u56de\u3001<a title=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9\u3068\u3044\u3046\u5171\u6709\u77e5\u3000\uff5eCRM\u5b9f\u8df5\u306e\u77e5\u6075\uff5e\" href=\"crm-practice-vol1\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9\u3068\u3044\u3046\u5171\u6709\u77e5\uff5eCRM\u5b9f\u8df5\u306e\u77e5\u6075\uff5e<\/a>\u3067\u201c\u6587\u7cfb\u7684\u306a\u8996\u70b9\u304b\u3089\u3060\u3051\u3067\u3082\u5b9f\u8df5\u306b\u5f79\u7acb\u3064\u30d2\u30f3\u30c8\u201d\u3068\u66f8\u3044\u305f\u304c\u3001\u4eca\u56de\u306f\u305d\u306e\u30d2\u30f3\u30c8\u306e1\u3064\u3068\u3057\u3066\u3001\u300c\u30c7\u30e2\u30b0\u30e9\u3060\u3051\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u4e0d\u5341\u5206\u300d<span class=\"font-sm\"><a href=\"#link1\">[1]<\/a><\/span>\u3092\u53d6\u308a\u4e0a\u3052\u305f\u3044\u3002<\/p>\n<p align=\"left\">\u306a\u304a\u3001\u3053\u306e\u30c6\u30fc\u30de\u306b\u95a2\u3057\u3066\u306f\u3001\u300c<a href=\"http:\/\/web-tan.forum.impressrd.jp\/e\/2013\/07\/11\/15450\" target=\"_blank\" rel=\"noopener 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\/>\n\u305f\u3068\u3048\u30b3\u30f3\u30c6\u30f3\u30c4B\u306e\u9867\u5ba2\u7279\u5fb4\u304c30\u4ee3\u5973\u6027\u3060\u3068\u3057\u3066\u3082\u300130\u4ee3\u5973\u6027\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u6700\u3082\u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304cC\u306a\u306e\u3067\u3042\u308c\u3070\u3001B\u3067\u306f\u306a\u304f\u30b3\u30f3\u30c6\u30f3\u30c4C\u3092\u914d\u4fe1\u3059\u3079\u304d\u306a\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2112\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2013\/07\/052_yasumatsu_04_2.png\" alt=\"052_yasumatsu_04_2\" width=\"640\" height=\"416\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2013\/07\/052_yasumatsu_04_2.png 640w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2013\/07\/052_yasumatsu_04_2-215x140.png 215w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u30b3\u30f3\u30c6\u30f3\u30c4B\u306e\u7279\u5fb4\u3068\u3057\u3066\u306e30\u4ee3\u5973\u6027\u3068\u3044\u3046\u300c\u8ef8\u300d\u306f\u3001\u305d\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u30b3\u30f3\u30c6\u30f3\u30c4B\u304c\u30af\u30ea\u30c3\u30af\u73871\u4f4d\u306b\u306a\u3089\u306a\u3044\u305f\u3081\u3001\u9867\u5ba2\u5206\u985e\u8ef8\u3068\u3057\u3066\u4f7f\u3048\u306a\u3044\u3002\u3068\u306b\u304b\u304f\u5fc5\u8981\u306a\u306e\u306f\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u6700\u5927\u3068\u306a\u308b\u201c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u51fa\u3057\u308f\u3051\u308b\u201d\u305f\u3081\u306e\u9867\u5ba2\u306e\u5883\u754c\u7dda\u3068\u3057\u3066\u300c\u8ef8\u300d\u3067\u3042\u308b\u3002<\/p>\n<p align=\"left\">\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e1\u4f4d\u304c\u9006\u8ee2\u3059\u308b\u3088\u3046\u306a\u300c\u8ef8\u300d\u3092\u3069\u306e\u3088\u3046\u306b\u63a2\u3057\u51fa\u3059\u304b\u3067\u3042\u308b\u304c\u3001\u5b9a\u91cf\u5206\u6790\u3067\u6570\u5b57\u306b\u5411\u304d\u5408\u3063\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u3001\u52b9\u679c\u7684\u306a\u300c\u8ef8\u300d\u306f\u601d\u3044\u3064\u304f\u3053\u3068\uff08\u4eee\u8aac\u69cb\u7bc9\uff09\u306f\u5bb9\u6613\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u4eee\u8aac\u69cb\u7bc9\u306e\u305f\u3081\u306b\u306f\u3001\u5b9a\u6027\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u304a\u3059\u3059\u3081\u3067\u3042\u308b\u3002\u5b9a\u6027\u8abf\u67fb\u306f\u30b3\u30b9\u30c8\u3084\u671f\u9593\u304c\u304b\u304b\u3063\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u554f\u984c\u304c\u3042\u308b\u304c\u3001\u305d\u308c\u3092\u514b\u670d\u3057\u30ed\u30fc\u30b3\u30b9\u30c8\u304b\u3064\u30b9\u30d4\u30fc\u30c7\u30a3\u306b\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u308b\u65b9\u6cd5\u3068\u3057\u3066\u300c<a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2013\/10\/20130125.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u3054\u8fd1\u6240\u30ea\u30b5\u30fc\u30c1<\/a>\u300d\u3092\u5f0a\u793e\u3067\u306f\u63d0\u5531\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u55dc\u597d\u3092\u63a8\u6e2c\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u67d0\u4f01\u696d\u3067\u3082\u3001\u307e\u305a\u3054\u8fd1\u6240\u30ea\u30b5\u30fc\u30c1\u3092\u5b9f\u65bd\u3002\u305d\u306e\u7d50\u679c\u304b\u3089\u3001\u7279\u5b9a\u5546\u54c1\u306e\u8cfc\u5165\u5ba2\u304c\u4ed6\u306b\u306f\u306a\u3044\u8cfc\u8cb7\u5fc3\u7406\u3092\u6301\u3064\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u304d\u305f\u3002<\/p>\n<p>\u591a\u6570\u3042\u308b\u5546\u54c1\u306e\u4e2d\u304b\u3089\u3001\u5b9a\u91cf\u5206\u6790\u3060\u3051\u3067\u3053\u306e\u5546\u54c1\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u306f\u81f3\u96e3\u306e\u696d\u3067\u3042\u308b\u304c\u3001\u5b9a\u6027\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3053\u306e\u3088\u3046\u306a\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u3063\u3066\u304f\u308b\u3053\u3068\u306f\u591a\u3044\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u7279\u5b9a\u5546\u54c1\u306e\u8cfc\u5165\u3068\u3044\u3046\u300c\u8ef8\u300d\u3067\u9867\u5ba2\u5206\u985e\u3092\u3059\u308b\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c41\u4f4d\u304c\u9006\u8ee2\u3059\u308b\u3053\u3068\u304c\u5b9a\u91cf\u5206\u6790\u306b\u3088\u308a\u660e\u3089\u304b\u306b\u306a\u308a\u3001\u9867\u5ba2\u306e\u55dc\u597d\u3092\u63a8\u6e2c\u3059\u308b\u305f\u3081\u306e\u300c\u8ef8\u300d\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u305f\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u884c\u52d5\u3057\u305f\u9867\u5ba2\u306f\u884c\u52d5\u5b9f\u7e3e\u30c7\u30fc\u30bf\u3088\u3063\u3066A\u3001B\u3001C\u306e\u55dc\u597d\u5225\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u3001\u3055\u3089\u306b\u884c\u52d5\u306a\u3057\uff08\u30e1\u30fc\u30eb\u30af\u30ea\u30c3\u30af\u306a\u3057\uff09\u9867\u5ba2\u306b\u95a2\u3057\u3066\u306f\u3001\u884c\u52d5\u5b9f\u7e3e\u304c\u3042\u308b\u9867\u5ba2\u306e\u5206\u6790\u3092\u3082\u3068\u306b\u55dc\u597d\u3092\u63a8\u6e2c\u3057A\u00b4\u3001B\u00b4\u3001C\u00b4\u3068\u5206\u985e\u3002\u305d\u308c\u305e\u308c\u306b\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3057\u305f\u3053\u3068\u3067\u3001\u58f2\u4e0a\u3092\u5411\u4e0a\u3055\u305b\u305f\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u5171\u6709\u77e5\u3068\u3057\u3066\u300c\u30c7\u30e2\u30b0\u30e9\u3060\u3051\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u4e0d\u5341\u5206\u300d\u3068\u3044\u3046\u3053\u3068\u3092\u610f\u8b58\u3057\u3001\u65bd\u7b56\u3092\u7acb\u6848\u30fb\u5b9f\u884c\u3057\u305f\u6210\u529f\u4f8b\u3068\u3057\u3066\u3001\u884c\u52d5\u9867\u5ba2\u304b\u3089\u672a\u884c\u52d5\u9867\u5ba2\u306e\u55dc\u597d\u3092\u63a8\u6e2c\u3059\u308b\u3068\u3044\u3046\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u305f\u3002<\/p>\n<p>\u306a\u304a\u3001\u300c\u30c7\u30e2\u30b0\u30e9\u3092\u8d85\u3048\u305f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u306e\u65b9\u6cd5\u306f\u3001Societas\u3082\u305d\u306e1\u3064\u3067\u3042\u308a\u3001\u5f53\u7136\u306a\u304c\u3089\u69d8\u3005\u306a\u624b\u6cd5\u304c\u3042\u308b\u3002<br \/>\n\u81ea\u793e\u306e\u73fe\u72b6\u306b\u3042\u308f\u305b\u6700\u9069\u306a\u65b9\u6cd5\u3092\u9078\u629e\u3057\u3001\u3042\u308b\u3044\u306f\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3057\u3066\u3044\u304f\u3053\u3068\u304cCRM\u5b9f\u8df5\u3092\u9ad8\u3081\u3066\u3044\u304f\u305f\u3081\u306b\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u672c\u5185\u5bb9\u306b\u95a2\u3057\u3066\u3001\u4e0b\u8a18\u3092\u88dc\u8db3\u3057\u3066\u304a\u304f\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9\u3092\u53c2\u7167\u3059\u308b\u610f\u7fa9<\/h2>\n<p>\u300c\u300e\u30c7\u30e2\u30b0\u30e9\u3060\u3051\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u4e0d\u5341\u5206\u300f\u3068\u3044\u3046\u4eca\u56de\u306e\u30c6\u30fc\u30de\u306f\u3001\u30b5\u30a4\u30a8\u30f3\u30b9\u3092\u6301\u3061\u51fa\u3059\u307e\u3067\u3082\u306a\u304f\u73fe\u5834\u611f\u899a\u3068\u3057\u3066\u308f\u304b\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u306f\u306a\u3044\u304b\uff1f\u300d\u3068\u601d\u3046\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p align=\"left\">\u78ba\u304b\u306b\u3001\u30d2\u30c8\u306e\u76f4\u611f\u529b\u3068\u3044\u3046\u306e\u306f\u306a\u304b\u306a\u304b\u92ed\u3044\u3082\u306e\u3067\u3001\u672c\u8cea\u306b\u6c17\u3065\u3044\u3066\u3044\u308b\u5834\u5408\u304c\u591a\u3044\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u76f4\u611f\u7684\u306a\u6c17\u3065\u304d\u3060\u3051\u3067\u306f\u3001\u610f\u601d\u6c7a\u5b9a\u3092\u3057\u304d\u308c\u306a\u3044\u3002\u3042\u308b\u3044\u306f\u3001\u4e0a\u53f8\u306b\u8aac\u660e\u3057\u304d\u308c\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3082\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\u3002<\/p>\n<p>\u5b9f\u969b\u3001\u9867\u5ba2\u5206\u6790\u306e\u7d50\u679c\u3092\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u969b\u306b\u3001\u300c\u3084\u3063\u3071\u308a\u305d\u3046\u304b\u3002\u305d\u308c\u306f\u308f\u304b\u3063\u3066\u3044\u305f\u3088\u3002\u300d\u3068\u8a00\u3063\u305f\u611f\u60f3\u304c\u51fa\u308b\u304c\u3001\u300c\u305d\u308c\u3067\u306f\u3001\u305d\u306e\u5bfe\u7b56\u306f\u3059\u3067\u306b\u6253\u3063\u3066\u3042\u308b\u306e\u3067\u3059\u306d\uff1f\u300d\u3068\u78ba\u8a8d\u3059\u308b\u3068\u3001\u5b9f\u65bd\u3067\u304d\u3066\u3044\u306a\u3044\u5834\u5408\u304c\u975e\u5e38\u306b\u591a\u3044\u3002<\/p>\n<p>\u305d\u306e\u5b9f\u65bd\u306b\u81f3\u3063\u3066\u3044\u306a\u3044\u7406\u7531\u306f\u3001\u6c7a\u3057\u3066\u6020\u6162\u306a\u3069\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u3092\u7d44\u7e54\u3068\u3057\u3066\u306e\u5171\u901a\u8a8d\u8b58\u3068\u3057\u3066\u660e\u78ba\u306b\u610f\u8b58\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u306a\u304b\u3063\u305f\u3053\u3068\u304c\u5927\u304d\u3044\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u601d\u3046\u3002<\/p>\n<p>\u5e74\u9f62\u6027\u5225\u306a\u3069\u306e\u30c7\u30e2\u30b0\u30e9\u3060\u3051\u306e\u904b\u7528\u304c\u307e\u3060\u307e\u3060\u591a\u3044\u73fe\u72b6\u306b\u304a\u3044\u3066\u3001<\/p>\n<p class=\"box-yellow\"><strong>\u3059\u3067\u306b\u73fe\u5834\u3067\u76f4\u611f\u7684\u306b\u6c17\u3065\u3044\u3066\u3044\u308b\u3053\u3068\u3060\u3068\u3057\u3066\u3082\u3001\u79d1\u5b66\u7684\u77e5\u898b\u3068\u3057\u3066\u660e\u793a\u3057\u7d44\u7e54\u306e\u5171\u6709\u77e5\u306b\u3067\u304d\u308b\u3053\u3068\u306f\u91cd\u8981<\/strong><\/p>\n<p>\u3060\u3068\u601d\u3046\u3002<\/p>\n<h2>\u307e\u305a\u6d3b\u7528\u3057\u5b9f\u8df5\u3092\u3059\u308b\u3053\u3068<\/h2>\n<p>\u307e\u305f\u9006\u306b\u3001\u7406\u8ad6\u306e\u53b3\u5bc6\u6027\u3092\u91cd\u8996\u3059\u308b\u7acb\u5834\u3068\u3057\u3066\u306f\u3001\u300e\u30c7\u30e2\u30b0\u30e9\u3060\u3051\u306e\u2026\u300f\u3068\u3044\u3046\u306e\u306f\u7c97\u3059\u304e\u308b\u3068\u306e\u6307\u6458\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6b21\u306e\u30b9\u30c6\u30fc\u30b8\u306b\u62bc\u3057\u4e0a\u3052\u308b\u305f\u3081\u306e\u307e\u305a\u4e00\u6b69\u3092\u8e0f\u307f\u51fa\u3059\u305f\u3081\u306b\u306f\u3001<\/p>\n<p class=\"box-yellow\"><strong>\u3053\u306e\u7c92\u5ea6\u3067\u6d3b\u7528\u3057\u3001\u5b9f\u8df5PDCA\u3092\u56de\u8ee2\u3055\u305b\u201c\u59cb\u3081\u308b\u201d\u3068\u3044\u3046\u3053\u3068\u304c\u6210\u529f\u3078\u306e\u8fd1\u9053<\/strong><\/p>\n<p>\u3068\u8003\u3048\u3066\u3044\u308b\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u300c\u30c7\u30e2\u30b0\u30e9\u3092\u8d85\u3048\u3066\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u3092\u5b9f\u8df5\u3057\u305f\u4f01\u696d\u3067\u306f\u6210\u679c\u304c\u5411\u4e0a\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u4e0a\u8a18\u30b3\u30e9\u30e0\u3067\u306f\u3001\u201c\u3042\u308b\u30a2\u30d1\u30ec\u30ebEC\u30b5\u30a4\u30c8\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5546\u54c1\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u95b2\u89a7\u3057\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u3068\u6bd4\u3079\u3066\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u78ba\u7387\u304c7\u500d\u3082\u9ad8\u304f\u306a\u308b\u201d\u3001\u201cWeb\u95b2\u89a7\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u7d50\u679c\u3001\u6708\u5546\u30921.2\u500d\u306b\u4f38\u3070\u3057\u305f\u201d\u306a\u3069\u3068\u7d39\u4ecb\u3057\u305f\u3002<\/p>\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30c8\u30e9\u30a4&amp;\u30a8\u30e9\u30fc\u3092\u7e70\u308a\u8fd4\u3057\u3084\u3059\u3044\u3001\u30c1\u30e3\u30ec\u30f3\u30b8\u3057\u3084\u3059\u3044\u74b0\u5883\u306b\u3042\u308b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9\u304b\u3089\u306e\u77e5\u6075\u3092\u6b63\u3057\u3044\u304b\u3069\u3046\u304b\u3092\u53b3\u5bc6\u306b\u691c\u8a3c\u3059\u308b\u3088\u308a\u3082\u3001\u305d\u308c\u3092\u307e\u305a\u53d6\u308a\u5165\u308c\u5b9f\u8df5\u3057\u3001\u305d\u306e\u7d50\u679c\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u304c\u304a\u3059\u3059\u3081\u3067\u3042\u308b\u3002<\/p>\n<h4 id=\"link1\">\u53c2\u8003\u6587\u732e[1]<\/h4>\n<p class=\"font-sm mb-40\">JT Plummer. (1974) The concept and application of life style segmentation, the Journal of Marketing<br \/>\n\u963f\u90e8\u8aa0. (2003) \u300c\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u30e2\u30c7\u30eb\u5316 : \u6d88\u8cbb\u8005\u306e\u7570\u8cea\u6027(\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9 II)\u300d \u793e\u56e3\u6cd5\u4eba\u65e5\u672c\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u30ba\u30fb\u30ea\u30b5\u30fc\u30c1\u5b66\u4f1a<br \/>\n\u99ac\u5834\u5f69\u5b50, \u30d9\u30eb\u30bf\u30f3\u30de\u30c1\u30e5\u30fc, \u8c37\u7530\u6cf0\u90ce (2013) \u300c<a href=\"https:\/\/www.jstage.jst.go.jp\/article\/pjsai\/JSAI2013\/0\/JSAI2013_1E52\/_pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u793e\u4f1a\u77e5\u3068\u3057\u3066\u306e\u6d88\u8cbb\u8005\u4fa1\u5024\u89b3\u69cb\u9020\u30e2\u30c7\u30eb\u3068\u985e\u578b\u300cSocietas\u300d\u306e\u69cb\u7bc9<\/a>\u300d \u4e00\u822c\u793e\u56e3\u6cd5\u4eba \u4eba\u5de5\u77e5\u80fd\u5b66\u4f1a<\/p>\n<p class=\"mb-5\"><strong>CRM\u5b9f\u8df5\u306e\u77e5\u6075\u30b7\u30ea\u30fc\u30ba<\/strong><\/p>\n<ul>\n<li><a title=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9\u3068\u3044\u3046\u5171\u6709\u77e5\u3000\uff5eCRM\u5b9f\u8df5\u306e\u77e5\u6075\uff5e Vol.1\" href=\"crm-practice-vol1\">Vol.1\u3000\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9\u3068\u3044\u3046\u5171\u6709\u77e5<\/a><\/li>\n<li>Vo.2\u3000\u30c7\u30e2\u30b0\u30e9\u3060\u3051\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u4e0d\u5341\u5206\uff08\u672c\u8a18\u4e8b\u3067\u3059\uff09<\/li>\n<li><a title=\"RFM\u306f\u9867\u5ba2\u306e\u7279\u5fb4\u3092\u8868\u3057\u3066\u3044\u306a\u3044\uff08\u524d\u7de8\uff09\u3000\uff0f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9\u3068\u3044\u3046\u5171\u6709\u77e5\u3000\uff5e CRM\u5b9f\u8df5\u306e\u77e5\u6075 \uff5e Vol.3\" href=\"crm-practice-vol3\">Vo.3\u3000RFM\u306f\u9867\u5ba2\u306e\u7279\u5fb4\u3092\u8868\u3057\u3066\u3044\u306a\u3044\uff08\u524d\u7de8\uff09<\/a><\/li>\n<li><a title=\"RFM\u306f\u9867\u5ba2\u306e\u7279\u5fb4\u3092\u8868\u3057\u3066\u3044\u306a\u3044\uff08\u5f8c\u7de8\uff09\u3000\uff0f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9\u3068\u3044\u3046\u5171\u6709\u77e5\u3000\uff5e CRM\u5b9f\u8df5\u306e\u77e5\u6075 \uff5e Vol.4\" href=\"crm-practice-vol4\">Vo.4\u3000RFM\u306f\u9867\u5ba2\u306e\u7279\u5fb4\u3092\u8868\u3057\u3066\u3044\u306a\u3044\uff08\u5f8c\u7de8\uff09<\/a><\/li>\n<\/ul>\n<p>\u203biNSIGHTBOX\u306f\u30b5\u30fc\u30d3\u30b9\u3092\u7d42\u4e86\u3044\u305f\u3057\u307e\u3057\u305f\u3002\u4fa1\u5024\u89b3\u3067\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300c<a href=\"\/solutions\/societas\/\" target=\"_blank\" rel=\"noopener\">Societas<\/a>\u300d\u306f\u5f15\u304d\u7d9a\u304d\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u524d\u56de\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9\u3068\u3044\u3046\u5171\u6709\u77e5\uff5eCRM\u5b9f\u8df5\u306e\u77e5\u6075\uff5e\u3067\u201c\u6587\u7cfb\u7684\u306a\u8996\u70b9\u304b\u3089\u3060\u3051\u3067\u3082\u5b9f\u8df5\u306b\u5f79\u7acb\u3064\u30d2\u30f3\u30c8\u201d\u3068\u66f8\u3044\u305f\u304c\u3001\u4eca\u56de\u306f\u305d\u306e\u30d2\u30f3\u30c8\u306e1\u3064\u3068\u3057\u3066\u3001\u300c\u30c7\u30e2\u30b0\u30e9\u3060\u3051\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u4e0d\u5341\u5206\u300d\u3092\u53d6\u308a\u4e0a\u3052\u305f\u3044\u3002<\/p>\n","protected":false},"author":101,"featured_media":2111,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,8],"tags":[],"class_list":["post-2110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-analytics"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/2110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=2110"}],"version-history":[{"count":19,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/2110\/revisions"}],"predecessor-version":[{"id":15233,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/2110\/revisions\/15233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media\/2111"}],"wp:attachment":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=2110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=2110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=2110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}