{"id":2194,"date":"2013-07-12T16:58:11","date_gmt":"2013-07-12T07:58:11","guid":{"rendered":"http:\/\/blog.synergy-marketing.co.jp\/?p=2194"},"modified":"2025-01-15T10:44:26","modified_gmt":"2025-01-15T01:44:26","slug":"4point-of-data-utilization-success","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/4point-of-data-utilization-success","title":{"rendered":"\u5206\u6790\u529b\u3060\u3051\u3067\u306f\u6b66\u5668\u306b\u306a\u3089\u306a\u3044\u3000\uff5e\u201c\u30c7\u30fc\u30bf\u6d3b\u7528\u201d\u3092\u6210\u529f\u3055\u305b\u308b4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\uff5e"},"content":{"rendered":"<h2>\u306f\u3058\u3081\u306b\uff1a\u5206\u6790\u529b\u3060\u3051\u3067\u306f\u6b66\u5668\u306b\u306a\u3089\u306a\u3044<\/h2>\n<p>\u201c\u7d71\u8a08\u5b66\u304c\u6700\u5f37\u306e\u5b66\u554f\u3067\u3042\u308b\u201d\u304c\u5927\u30d2\u30c3\u30c8\u3057\u3066\u304a\u308a\u3001\u201c\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u201d\u3001\u201c\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u201d\u3078\u306e\u6ce8\u76ee\u304c\u96c6\u307e\u308a\u3001\u5206\u6790\u306e\u30cb\u30fc\u30ba\u306f\u9ad8\u307e\u3063\u3066\u3044\u308b\u3002<br \/>\n\u3057\u304b\u3057\u3001\u305d\u306e\u4e00\u65b9\u3067\u3001<br \/>\n\u300c\u5206\u6790\u306f\u3057\u3066\u3044\u308b\u3002\u30fb\u30fb\u30fb\u305f\u3060\u3001\u305d\u3053\u304b\u3089\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044\u3002\u300d<br \/>\n\u300c\u5206\u6790\u30ec\u30dd\u30fc\u30c8\u306f\u51fa\u3055\u308c\u3066\u304f\u308b\u3002\u300e\u3067\u3001\u305d\u308c\u3067\uff1f\u300f\u3068\u306a\u308b\u3002\u300d<br \/>\n\u3068\u3044\u3046\u8a71\u3092\u805e\u304f\u3053\u3068\u304c\u5f8c\u3092\u7d76\u305f\u306a\u3044\u3002<\/p>\n<p>\u3053\u308c\u306f<strong>\u5206\u6790\u3078\u306e\u904e\u5ea6\u306e\u671f\u5f85=\u8aa4\u3063\u305f\u8a8d\u8b58<\/strong>\u304c\u3042\u308b\u3053\u3068\u304c\u539f\u56e0\u3067\u306f\u306a\u3044\u304b\u3068\u601d\u3046\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u201c\u30c7\u30fc\u30bf\u5206\u6790\u201d\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u201c\u30c7\u30fc\u30bf\u6d3b\u7528\u201d\u3092\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u8a00\u3063\u3066\u304d\u305f\u3002<\/p>\n<ul class=\"font-sm\">\n<li><span class=\"font-sm\">\uff08\u201c\u30c7\u30fc\u30bf\u6d3b\u7528\u201d\u306e\u5b9f\u8df5\u306b\u306f\u3001\uff09\u307e\u305a\u3001\u5206\u6790\u306e\u7bc4\u56f2\uff08\u9650\u754c\uff09\u3068\u3001\u5206\u6790\u5f8c\u306b\u5fc5\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u5927\u5207\u306a\u306e\u306f\u201c\u5206\u6790\u201d\u81ea\u4f53\u3067\u306f\u306a\u304f\u3001\u696d\u7e3e\u304c\u5411\u4e0a\u3059\u308b\u201cCRM\u65bd\u7b56\u306e\u4f01\u753b\u7acb\u6848\u30fb\u5b9f\u884c\u201d\u3067\u3059\u3002\u201c\u5206\u6790\u201d\u306f\u30d7\u30ed\u30bb\u30b9\u306e\u4e00\u90e8\u306b\u904e\u304e\u305a\u2026\u3000\u5b9f\u8df5\uff01\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u30b9\u30b9\u30e1<\/span><\/li>\n<li><span class=\"font-sm\">\u5206\u6790\u306f\u91cd\u8981\u3067\u3042\u308b\u3002\u305d\u308c\u306b\u7570\u8ad6\u306f\u306a\u3044\u3002\u3057\u304b\u3057\u3001\u5206\u6790\u529b\u3060\u3051\u3067\u306f\u6b66\u5668\u306b\u306a\u3089\u306a\u3044\u3002<br \/>\n<a title=\"\u9ad8\u307e\u308bCRM\u30c7\u30fc\u30bf\u6d3b\u7528\u30cb\u30fc\u30ba\" href=\"crm-data-utilization\">\u9ad8\u307e\u308bCRM\u30c7\u30fc\u30bf\u6d3b\u7528\u30cb\u30fc\u30ba<\/a><\/span><\/li>\n<\/ul>\n<p>\u3053\u306e\u7d9a\u304d\u3092\u8a73\u3057\u304f\u66f8\u3044\u3066\u3044\u304d\u305f\u3044\u3002<\/p>\n<p>\u300c\u30c7\u30fc\u30bf\u6d3b\u7528\u3063\u3066\u3001\u8981\u306f\u30a8\u30af\u30bb\u30eb\u304c\u3067\u304d\u308c\u3070\u3044\u3044\u3093\u3067\u3057\u3087\uff1f\u300d<br \/>\n\u3068\u3044\u3046\u306e\u3082\u5927\u304d\u306a\u8aa4\u89e3\u3067\u3001\u30a8\u30af\u30bb\u30eb\u304c\u4e0a\u624b\u304f\u64cd\u4f5c\u3067\u304d\u308b\u3053\u3068\u306f\u3001\u201c\u30c7\u30fc\u30bf\u6d3b\u7528\u201d\u306e\u3054\u304f\u4e00\u90e8\u306e\u8981\u7d20\u3067\u3057\u304b\u306a\u3044\u3002<\/p>\n<p>\u300c\u3042\u3042\u3001\u30ed\u30b8\u30ab\u30eb\u30fb\u30b7\u30f3\u30ad\u30f3\u30b0\u3067\u3057\u3087\uff1f\u300d<br \/>\n\u3053\u308c\u3082\u6b63\u3057\u304f\u306f\u306a\u304f\u3001\u90e8\u5206\u7684\u306a\u8a71\u306b\u306a\u308b\u3002<br \/>\n\uff08\u203b\u3053\u306e\u5834\u5408\u306e\u30ed\u30b8\u30ab\u30eb\u3068\u306f\u3001\u6f14\u7e79\u3068\u5e30\u7d0d\u306e\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u3002\uff09<\/p>\n<p>\u3067\u306f\u3001\u300c\u201c\u5206\u6790\u201d\u3068\u306f\u4f55\u306a\u306e\u304b\u3001\u201c\u30c7\u30fc\u30bf\u6d3b\u7528\u201d\u3059\u308b\u305f\u3081\u306b\u306f\u4f55\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f\u300d<br \/>\n\u4eca\u56de\u306f\u3001\u6210\u529f\u3059\u308b\u305f\u3081\u306e4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u6319\u3052\u3066\u3044\u3053\u3046\u3068\u601d\u3046\u3002<\/p>\n<h2>\u3010\u30dd\u30a4\u30f3\u30c81\u3011\u201c\u30c7\u30fc\u30bf\u6d3b\u7528\u201d\u30927\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u7406\u89e3\u3059\u308b<\/h2>\n<p>\u201c\u30c7\u30fc\u30bf\u6d3b\u7528\u201d\u3092\u5b9f\u8df5\u3059\u308b\u306b\u306f\u3001\u4e0b\u56f3\u306e7\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u56de\u3057\u7d9a\u3051\u308b\u3053\u3068\u3060\u3002<\/p>\n<p><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2013\/07\/053_yasumatsu_05_2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2202\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2013\/07\/053_yasumatsu_05_2.png\" alt=\"053_yasumatsu_05_2\" width=\"640\" height=\"663\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2013\/07\/053_yasumatsu_05_2.png 640w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2013\/07\/053_yasumatsu_05_2-135x140.png 135w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2013\/07\/053_yasumatsu_05_2-444x460.png 444w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p class=\"font-sm\">\u203b\u4e0a\u8ff0\u306e\u30b3\u30e9\u30e0\uff1a\u5b9f\u8df5\uff01\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u30b9\u30b9\u30e1\u3088\u308a\u300c2.\u60c5\u5831\u53ce\u96c6\u30fb\u30c7\u30fc\u30bf\u7d71\u5408\u300d\u3092\u8ffd\u52a0\u3057\u3001\u300c5.\u8981\u7d04\u300d\u3068\u300c6.\u7dcf\u5408\u300d\u3092\u5206\u3051\u305f\u3002<\/p>\n<p>\u4e0a\u56f3\u306e\u3088\u3046\u306b\u3001\u307e\u305f\u8cbb\u3084\u3059\u30ea\u30bd\u30fc\u30b9\u3092\u8003\u616e\u3057\u3066\u3082\u3001<strong>\u201c\u5206\u6790\u201d\u306f7\u3064\u306e\u4e2d\u306e1\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3057\u304b\u306a\u304f\u3001<\/strong>\u3084\u306f\u308a\u5206\u6790\u529b\u3060\u3051\u3067\u306f\u6b66\u5668\u306b\u306a\u3089\u306a\u3044\u3068\u3044\u3046\u306e\u304c\u73fe\u5b9f\u3067\u3042\u308b\u3002\u306a\u304a\u3001\u79c1\u306e\u5834\u5408\u30a8\u30af\u30bb\u30eb\u3092\u4f7f\u3046\u306e\u306f\u4e3b\u306b\u300c3.\u96c6\u8a08\u30fb\u5206\u6790\u300d\u306e\u30d7\u30ed\u30bb\u30b9\u3060\u3051\u3067\u3001\u4ed6\u306f\u5225\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u63a8\u5968\u3057\u3066\u3044\u308b\u3002<\/p>\n<h2>\u3010\u30dd\u30a4\u30f3\u30c82\u3011<br \/>\n\u201c\u5206\u6790\u201d\u3088\u308a\u201c\u7dcf\u5408\u201d\u3001\u201c\u30ed\u30b8\u30ab\u30eb\u601d\u8003\u201d\u3088\u308a\u201c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u601d\u8003\u201d<\/h2>\n<p>\u201c\u30c7\u30fc\u30bf\u6d3b\u7528\u201d\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u56de\u3059\u305f\u3081\u306b\u306f\u3001\u300c\u201c\u5206\u6790\u201d\u3088\u308a\u201c\u7dcf\u5408\u201d\u3001\u201c\u30ed\u30b8\u30ab\u30eb\u601d\u8003\u201d\u3088\u308a\u201c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u601d\u8003\u201d\u304c\u91cd\u8981\u3060\uff01\u300d\u3068\u3001\u3042\u3048\u3066\u8a00\u3044\u5207\u3063\u3066\u3057\u307e\u304a\u3046\u3068\u601d\u3046\u3002\uff08\u3053\u308c\u307e\u3067\u306f\u3001\u300c\u53cc\u65b9\u304c\u5fc5\u8981\u3060\u300d\u3068\u8a00\u3063\u3066\u304d\u305f\u306e\u3060\u304c\u3002\uff09<\/p>\n<p>\u5b9f\u969b\u3001\u5206\u6790\u306b\u7d50\u69cb\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u4f01\u696d\u3082\u591a\u304f\u3001\u5206\u6790\u624b\u6cd5\u3084\u30ed\u30b8\u30ab\u30eb\u30fb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u30ce\u30a6\u30cf\u30a6\u3082\u666e\u53ca\u3057\u3066\u3044\u308b\u3002\u30a8\u30af\u30bb\u30eb\u306e\u9054\u4eba\u3068\u3044\u308f\u308c\u308b\u4eba\u3082\u5c11\u306a\u304f\u306a\u3044\u3002\u305d\u3057\u3066\u3001\u30c7\u30fc\u30bf\u3082\u3042\u308b\u3002\u3067\u306f\u3001\u306a\u305c\u201c\u30c7\u30fc\u30bf\u6d3b\u7528\u201d\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u306e\u304b\u3002<\/p>\n<p>\u3042\u308b\u65b9\u306f\u300c\u8981\u306f\u3001\u60f3\u50cf\u529b\u3067\u3057\u3087\u3046\u3002\u300d\u3068\u4ef0\u3063\u305f\u3002\u305d\u308c\u306f<strong>\u201c\u7dcf\u5408\u306e\u6280\u8853\u201d\u3084\u201c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u601d\u8003=\u767a\u60f3\u6cd5\u201d\u304c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3068\u306a\u3063\u3066\u3044\u308b<\/strong>\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308d\u3046\u3002<br 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