{"id":23038,"date":"2026-08-24T10:01:07","date_gmt":"2026-08-24T01:01:07","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=23038"},"modified":"2026-08-24T10:01:07","modified_gmt":"2026-08-24T01:01:07","slug":"btob-marketing_agency_selection-points","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/btob-marketing_agency_selection-points","title":{"rendered":"\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u4f1a\u793e\u306e\u9078\u3073\u65b9\uff5c\u88fd\u9020\u696dBtoB\u5411\u30515\u3064\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<div class=\"box 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var(--Color-Grey-150)!important;\">\u30d5\u30a7\u30fc\u30ba1<\/th>\n<td>\n<p class=\"mb-0\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u3092\u4f55\u3082\u3084\u3063\u3066\u3044\u306a\u3044<\/p>\n<\/td>\n<td>\n<p class=\"mb-0\">\u6226\u7565\u8a2d\u8a08\uff0b\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u306e\u5b9f\u884c\u652f\u63f4<\/p>\n<\/td>\n<\/tr>\n<tr>\n<th style=\"border-right: 1px solid var(--Color-Grey-150)!important;\">\u30d5\u30a7\u30fc\u30ba2<\/th>\n<td>\n<p class=\"mb-0\">\u5e83\u544a\u3084SEO\u306f\u8a66\u3057\u305f\u304c\u6210\u679c\u304c\u51fa\u3066\u3044\u306a\u3044<\/p>\n<\/td>\n<td>\n<p class=\"mb-0\">\u73fe\u72b6\u5206\u6790\uff0b\u6539\u5584\u5b9f\u884c\u652f\u63f4<\/p>\n<\/td>\n<\/tr>\n<tr>\n<th style=\"border-right: 1px solid var(--Color-Grey-150)!important;\">\u30d5\u30a7\u30fc\u30ba3<\/th>\n<td>\n<p class=\"mb-0\">\u30ea\u30fc\u30c9\u306f\u53d6\u308c\u3066\u3044\u308b\u304c\u5546\u8ac7\u5316\u3057\u306a\u3044<\/p>\n<\/td>\n<td>\n<p 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304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u652f\u63f4\u4f1a\u793e\u304c\u81ea\u793eMA\u30c4\u30fc\u30eb\u3092\u4fdd\u6709\u30fb\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u65e2\u5b58\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u7d4c\u9a13\u304c\u3042\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>\u2464\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u3067\u30c6\u30b9\u30c8\u3057\u306a\u304c\u3089\u62e1\u5927\u3067\u304d\u308b\u9032\u3081\u65b9\u304b<\/h3>\n<p>\u3044\u304d\u306a\u308a\u5927\u304d\u306a\u4e88\u7b97\u3092\u6c42\u3081\u308b\u652f\u63f4\u4f1a\u793e\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u88fd\u9020\u696dBtoB\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u306f\u3001\u307e\u305a\u5c0f\u3055\u304f\u30c6\u30b9\u30c8\u3057\u3066\u30c7\u30fc\u30bf\u3092\u53d6\u308a\u3001\u6210\u679c\u3092\u78ba\u8a8d\u3057\u3066\u304b\u3089\u4e88\u7b97\u3092\u5897\u3084\u3059\u3068\u3044\u3046\u9032\u3081\u65b9\u304c\u6700\u3082\u30ea\u30b9\u30af\u3092\u6291\u3048\u3089\u308c\u307e\u3059\u3002\u300c\u307e\u305a3\u304b\u6708\u3001\u6708\u25cb\u4e07\u5186\u3067\u30c6\u30b9\u30c8\u3057\u307e\u3057\u3087\u3046\u300d\u3068\u63d0\u6848\u3067\u304d\u308b\u4f1a\u793e\u306f\u3001\u81ea\u793e\u306e\u6210\u679c\u30b3\u30df\u30c3\u30c8\u306b\u81ea\u4fe1\u304c\u3042\u308b\u8a3c\u62e0\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>\u3088\u304f\u3042\u308b\u5931\u6557\u30d1\u30bf\u30fc\u30f3\uff5c\u3053\u3093\u306a\u652f\u63f4\u4f1a\u793e\u306f\u907f\u3051\u305f\u65b9\u304c\u3044\u3044<\/h2>\n<p>\u5b9f\u969b\u306b\u3088\u304f\u3042\u308b\u652f\u63f4\u4f1a\u793e\u9078\u3073\u306e\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u3092\u6574\u7406\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u5f53\u3066\u306f\u307e\u308b\u4f1a\u793e\u3078\u306e\u767a\u6ce8\u306f\u614e\u91cd\u306b\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong>\u30d1\u30bf\u30fc\u30f31\uff1a\u300c\u3068\u308a\u3042\u3048\u305a\u5e83\u544a\u3092\u51fa\u305b\u3070\u6210\u679c\u304c\u51fa\u308b\u300d\u3068\u8a00\u3046\u4f1a\u793e<\/strong><br \/>\u5e83\u544a\u51fa\u7a3f\u3060\u3051\u3067\u6210\u679c\u304c\u51fa\u308b\u306e\u306f\u3001\u30b5\u30a4\u30c8\u306eCVR\u30fbLP\u306e\u8cea\u30fb\u30ea\u30fc\u30c9\u7ba1\u7406\u306e\u4ed5\u7d44\u307f\u304c\u6574\u3063\u3066\u3044\u308b\u5834\u5408\u306b\u9650\u3089\u308c\u307e\u3059\u3002\u96c6\u5ba2\u3060\u3051\u3092\u62c5\u5f53\u3057\u3001\u305d\u306e\u5f8c\u306e\u6d41\u308c\u306f\u300c\u5fa1\u793e\u3067\u3084\u3063\u3066\u304f\u3060\u3055\u3044\u300d\u3068\u3044\u3046\u5bfe\u5fdc\u3067\u306f\u3001\u90e8\u5206\u6700\u9069\u306b\u306a\u3063\u3066\u6210\u679c\u304c\u51fa\u307e\u305b\u3093\u3002<\/p>\n<p><strong>\u30d1\u30bf\u30fc\u30f32\uff1a\u6210\u679c\u306e\u5831\u544a\u304cPV\u6570\u30fb\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3060\u3051\u306e\u4f1a\u793e<\/strong><br \/>\u300c\u5148\u6708\u306f\u3007\u3007\u4e07PV\u3067\u3057\u305f\u300d\u3068\u3044\u3046\u5831\u544a\u3057\u304b\u306a\u304f\u3001\u554f\u3044\u5408\u308f\u305b\u6570\u30fbCPA\u3078\u306e\u8a00\u53ca\u304c\u306a\u3044\u4f1a\u793e\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3068\u65bd\u7b56\u306e\u9023\u7d50\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u30b5\u30a4\u30f3\u3067\u3059\u3002\u88fd\u9020\u696dBtoB\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u306e\u306fPV\u3067\u306f\u306a\u304f\u300c\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u300d\u3068\u300c\u5546\u8ac7\u5316\u7387\u300d\u3067\u3059\u3002<\/p>\n<p><strong>\u30d1\u30bf\u30fc\u30f33\uff1a\u88fd\u9020\u696d\u30fbBtoB\u306e\u5b9f\u7e3e\u304c\u307b\u3068\u3093\u3069\u306a\u3044\u4f1a\u793e<\/strong><br \/>BtoC\u3084SaaS\u4f01\u696d\u3067\u306e\u5b9f\u7e3e\u304c\u8c4a\u5bcc\u3067\u3082\u3001\u88fd\u9020\u696dBtoB\u306f\u5225\u7269\u3067\u3059\u3002\u9577\u3044\u691c\u8a0e\u671f\u9593\u30fb\u8907\u6570\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u30fb\u5c02\u9580\u7684\u306a\u6280\u8853\u60c5\u5831\u3078\u306e\u5bfe\u5fdc\u306a\u3069\u3001\u88fd\u9020\u696d\u7279\u6709\u306e\u6587\u8108\u3092\u7406\u89e3\u3057\u3066\u3044\u306a\u3044\u4f1a\u793e\u3067\u306f\u3001\u300c\u4e00\u822c\u7684\u306b\u306f\u3053\u3046\u3059\u3079\u304d\u300d\u3068\u3044\u3046\u65bd\u7b56\u304c\u88fd\u9020\u696d\u306e\u5b9f\u614b\u306b\u305d\u3050\u308f\u306a\u3044\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u30d1\u30bf\u30fc\u30f34\uff1a\u5951\u7d04\u3092\u6025\u304b\u3059\u4f1a\u793e\u30fb\u6700\u4f4e\u5951\u7d04\u671f\u9593\u304c\u9577\u3059\u304e\u308b\u4f1a\u793e<\/strong><br \/>\u300c\u4eca\u6708\u4e2d\u306b\u6c7a\u3081\u306a\u3044\u3068\u300d\u3068\u3044\u3046\u55b6\u696d\u3092\u3059\u308b\u4f1a\u793e\u3084\u3001\u6700\u4f4e\u5951\u7d04\u671f\u9593\u304c1\u5e74\u4ee5\u4e0a\u3067\u9014\u4e2d\u89e3\u7d04\u3067\u304d\u306a\u3044\u4f1a\u793e\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u3092\u63d0\u6848\u3057\u306a\u3044\u4f1a\u793e\u306f\u3001\u6210\u679c\u3088\u308a\u3082\u58f2\u4e0a\u3092\u512a\u5148\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>\u652f\u63f4\u4f1a\u793e\u9078\u5b9a\u306b\u4f7f\u3048\u308b\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h2>\n<p>\u4ee5\u4e0b\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u652f\u63f4\u4f1a\u793e\u3068\u306e\u5546\u8ac7\u524d\u306b\u6e96\u5099\u3057\u3001\u3059\u3079\u3066\u306e\u9805\u76ee\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u3010\u57fa\u672c\u78ba\u8a8d\u9805\u76ee\u3011<\/strong><br \/>\u25a1 \u88fd\u9020\u696d\u307e\u305f\u306fBtoB\u306e\u652f\u63f4\u5b9f\u7e3e\u304c3\u793e\u4ee5\u4e0a\u3042\u308b<br \/>\u25a1 \u985e\u4f3c\u696d\u7a2e\u30fb\u985e\u4f3c\u8ab2\u984c\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u5177\u4f53\u7684\u306b\u8aac\u660e\u3067\u304d\u308b<br \/>\u25a1 \u5e83\u544a\u30fbSEO\u30fb\u30b5\u30a4\u30c8\u6539\u5584\u30fb\u30ea\u30fc\u30c9\u7ba1\u7406\u3092\u4e00\u6c17\u901a\u8cab\u3067\u5bfe\u5fdc\u3067\u304d\u308b<\/p>\n<p><strong>\u3010\u6210\u679c\u30fb\u8a08\u6e2c\u306e\u78ba\u8a8d\u9805\u76ee\u3011<\/strong><br \/>\u25a1 \u958b\u59cb\u524d\u306bKPI\u3068\u76ee\u6a19\u5024\u3092\u8a2d\u5b9a\u3057\u3066\u304f\u308c\u308b<br \/>\u25a1 \u6708\u6b21\u3067\u554f\u3044\u5408\u308f\u305b\u6570\u30fbCPA\u30fbCVR\u306a\u3069\u3092\u5831\u544a\u3057\u3066\u304f\u308c\u308b<br \/>\u25a1 \u6210\u679c\u304c\u51fa\u306a\u304b\u3063\u305f\u5834\u5408\u306e\u6539\u5584\u30d7\u30ed\u30bb\u30b9\u3092\u8aac\u660e\u3067\u304d\u308b<\/p>\n<p><strong>\u3010\u8cbb\u7528\u30fb\u5951\u7d04\u306e\u78ba\u8a8d\u9805\u76ee\u3011<\/strong><br \/>\u25a1 \u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\uff08\u670810\u301c30\u4e07\u5186\u7a0b\u5ea6\uff09\u304b\u3089\u59cb\u3081\u3089\u308c\u308b<br \/>\u25a1 \u6700\u4f4e\u5951\u7d04\u671f\u9593\u304c6\u304b\u6708\u4ee5\u5185\u3067\u8a66\u305b\u308b<br \/>\u25a1 \u8cbb\u7528\u306e\u5185\u8a33\uff08\u5e83\u544a\u8cbb\u30fb\u624b\u6570\u6599\u30fb\u30b3\u30f3\u30b5\u30eb\u8cbb\uff09\u304c\u660e\u78ba<\/p>\n<p><strong>\u3010\u30c4\u30fc\u30eb\u30fb\u4ed5\u7d44\u307f\u306e\u78ba\u8a8d\u9805\u76ee\u3011<\/strong><br \/>\u25a1 MA\u30c4\u30fc\u30eb\u307e\u305f\u306fCRM\u306e\u5c0e\u5165\u30fb\u904b\u7528\u652f\u63f4\u304c\u3067\u304d\u308b<br \/>\u25a1 \u5c55\u793a\u4f1a\u3067\u96c6\u3081\u305f\u65e2\u5b58\u540d\u523a\u30ea\u30b9\u30c8\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u63d0\u6848\u3067\u304d\u308b<br \/>\u25a1 \u5e83\u544a\u30fbSEO\u30fbMA\u3092\u9023\u52d5\u3055\u305b\u305f\u5168\u4f53\u8a2d\u8a08\u304c\u3067\u304d\u308b<\/p>\n<p>7\u9805\u76ee\u4ee5\u4e0a\u2714\u304c\u3064\u3044\u305f\u652f\u63f4\u4f1a\u793e\u306f\u3001\u5b89\u5fc3\u3057\u3066\u76f8\u8ac7\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002<\/p>\n<div class=\"inner-cta\">\n<div class=\"inner-cta-content\">\n<div class=\"inner-cta-content-img\">\n<p><img decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/common\/img\/agent\/img_digital_marketing.svg\" alt=\"\u88fd\u9020\u696dBtoB\u5411\u3051\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u306e\u3054\u6848\u5185\" \/><\/p>\n<\/div>\n<div class=\"inner-cta-content-text\">\n<h4>\u88fd\u9020\u696dBtoB\u5411\u3051\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u306e\u3054\u6848\u5185<\/h4>\n<p class=\"inner-cta-content-btn\"><a id=\"ct-blog-innnercta-02\" class=\"btn btn-red btn-block\" href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_1149\/index.do\" target=\"_blank\" rel=\"noopener\">\u307e\u305a\u306f\u7121\u6599\u76f8\u8ac7\u3059\u308b<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u4f1a\u793e\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u3054\u8cea\u554f<\/h2>\n<h3>Q. \u652f\u63f4\u4f1a\u793e\u306b\u4f9d\u983c\u3059\u308b\u5834\u5408\u3001\u793e\u5185\u306e\u62c5\u5f53\u8005\u306f\u5fc5\u8981\u3067\u3059\u304b\uff1f<\/h3>\n<p>A. \u7a93\u53e3\u62c5\u5f53\u8005\u306f\u5fc5\u8981\u3067\u3059\u3002\u652f\u63f4\u4f1a\u793e\u306b\u4e38\u6295\u3052\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u300c\u81ea\u793e\u306e\u5f37\u307f\u30fb\u5546\u54c1\u306e\u7279\u9577\u30fb\u3088\u304f\u805e\u304b\u308c\u308b\u8cea\u554f\u300d\u306a\u3069\u306e\u60c5\u5831\u304c\u5171\u6709\u3055\u308c\u305a\u3001\u7684\u5916\u308c\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u5e83\u544a\u304c\u4f5c\u3089\u308c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u90311\u301c2\u6642\u9593\u7a0b\u5ea6\u306e\u78ba\u8a8d\u5de5\u6570\u3092\u78ba\u4fdd\u3067\u304d\u308b\u62c5\u5f53\u8005\u304c\u3044\u308c\u3070\u5341\u5206\u3067\u3059\u3002\u9006\u306b\u8a00\u3048\u3070\u3001\u305d\u308c\u4ee5\u4e0a\u306e\u5de5\u6570\u306f\u652f\u63f4\u4f1a\u793e\u304c\u62c5\u3046\u3079\u304d\u3067\u3042\u308a\u3001\u300c\u793e\u5185\u306b\u30ea\u30bd\u30fc\u30b9\u304c\u306a\u3044\u300d\u3068\u3044\u3046\u7406\u7531\u304c\u5916\u6ce8\u3059\u308b\u7406\u7531\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>Q. \u4e88\u7b97\u304c\u9650\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3069\u3053\u304b\u3089\u5916\u6ce8\u3059\u308b\u306e\u304c\u52b9\u7387\u7684\u3067\u3059\u304b\uff1f<\/h3>\n<p>A. \u307e\u305a\u300cWeb\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6539\u5584\u300d\u3068\u300c\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u306e\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u300d\u3092\u4e00\u7dd2\u306b\u5bfe\u5fdc\u3057\u3066\u304f\u308c\u308b\u4f1a\u793e\u3078\u306e\u4f9d\u983c\u304c\u6700\u3082\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u3067\u3059\u3002\u670810\u301c30\u4e07\u5186\u306e\u5e83\u544a\u4e88\u7b97\u3068\u3001\u30b5\u30a4\u30c8\u306eCTA\u6539\u5584\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u65e9\u3051\u308c\u3070\u6570\u304b\u6708\u4ee5\u5185\u306b\u6700\u521d\u306e\u30c7\u30b8\u30bf\u30eb\u7d4c\u7531\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002MA\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u306f\u30c7\u30b8\u30bf\u30eb\u3067\u306e\u30ea\u30fc\u30c9\u304c\u5b89\u5b9a\u3057\u3066\u53d6\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304b\u3089\u8ffd\u52a0\u3059\u308b\u306e\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002<\/p>\n<h3>Q. \u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3069\u306e\u3088\u3046\u306a\u652f\u63f4\u3092\u3057\u3066\u304f\u308c\u307e\u3059\u304b\uff1f<\/h3>\n<p>A. 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class=\"cta-premium\">\n<h4><span class=\"color-red\">\u88fd\u9020\u696dBtoB\u5411\u3051\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u306e\u3054\u6848\u5185<\/span><\/h4>\n<div class=\"cta-premium-content\">\n<div class=\"cta-premium-content-text\">\n<p>\u30fb\u5c02\u9580\u5bb6\u305f\u3061\u304c\u8cb4\u793e\u306e\u8996\u70b9\u306b\u7acb\u3061\u3001\u5fc5\u8981\u306a\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u307e\u3059\u3002\u8cb4\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u652f\u63f4\u3057\u307e\u3059\uff01<\/p>\n<\/div>\n<div class=\"cta-premium-content-img\"><a href=\"https:\/\/form.synergy-marketing.co.jp\/webapp\/form\/18784_mubb_1149\/index.do\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" style=\"width: 100%;\" src=\"https:\/\/www.synergy-marketing.co.jp\/common\/img\/agent\/img_digital_marketing.svg\" 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