{"id":2338,"date":"2013-07-26T08:00:01","date_gmt":"2013-07-25T23:00:01","guid":{"rendered":"http:\/\/blog.synergy-marketing.co.jp\/?p=2338"},"modified":"2020-02-20T17:24:14","modified_gmt":"2020-02-20T08:24:14","slug":"b2b-sales-difficult-problem-and-management","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/b2b-sales-difficult-problem-and-management","title":{"rendered":"B2B\u30bb\u30fc\u30eb\u30b9\u306b\u304a\u3051\u308b5\u3064\u306e\u96e3\u984c\u30683\u3064\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8"},"content":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\u3002SFBD\u5ba4\u306e\u79cb\u5c71\u3067\u3059\u3002<br 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class=\"font-sm\">\u203bEnterprise Resource Planning\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u7d71\u5408\u57fa\u5e79\u696d\u52d9\u30b7\u30b9\u30c6\u30e0\u300d\u3084\u300c\u7d71\u5408\u696d\u52d9\u30d1\u30c3\u30b1\u30fc\u30b8\u300d\u3068\u8a00\u3046\u3002<\/span><\/p>\n<h3>\u3010\u96e3\u984c3\u3011\u30d7\u30ed\u30bb\u30b9\u304c\u5f62\u5f0f\u7684\u3001\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u6642\u9593\u3092\u8981\u3059\u308b<\/h3>\n<p>\u300c\u4eca\u56de\u7279\u5225\uff01\u300d\u3068\u304b\u300c\u885d\u52d5\u8cb7\u3044\uff01\u300d\u3068\u3044\u3046\u6982\u5ff5\u304c\u307b\u3068\u3093\u3069\u7121\u3044\u3002<br \/>\n\u4e2d\u306b\u306f\u793e\u9577\u306e\u9db4\u306e\u4e00\u58f0\u3067\u3001\u3068\u3044\u3046\u306e\u3082\u3042\u308b\u304c\u3001\u5927\u304d\u306a\u6295\u8cc7\u306b\u306a\u308b\u3068\u6c7a\u5b9a\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3084\u6642\u9593\u306f\u305d\u308c\u76f8\u5fdc\u306b\u8981\u3059\u308b\u3002\u3059\u3050\u306b\u55b6\u696d\u6210\u7e3e\u306b\u7e4b\u304c\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002<\/p>\n<h3>\u3010\u96e3\u984c4\u3011\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u8a08\u6e2c\u3059\u308b\u306e\u304c\u56f0\u96e3<\/h3>\n<p>\u901a\u8ca9\u30b5\u30a4\u30c8\u306e\u3088\u3046\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5b8c\u7d50\u3059\u308b\u4f01\u696d\u3092\u9664\u304d\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u306e\u65bd\u7b56\u3084\u30ea\u30fc\u30c9\u7372\u5f97\u5f8c\u306e\u55b6\u696d\u6d3b\u52d5\u306a\u3069\u304c\u5f71\u97ff\u3057\u3066\u304f\u308bB2B\u4f01\u696d\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u3092\u8a08\u6e2c\u3059\u308b\u306e\u304c\u56f0\u96e3\u3002<br \/>\n\u53d7\u6ce8\u306b\u81f3\u3063\u305f\u6210\u529f\u8981\u56e0\u3001\u8ca2\u732e\u5ea6\u5408\u3044\u3092\u6e2c\u308b\u306e\u304c\u96e3\u3057\u3044\u3002<\/p>\n<h3>\u3010\u96e3\u984c5\u3011\u81ea\u793e\u306e\u30b9\u30c6\u30fc\u30b8\u306b\u3088\u3063\u3066\u6ce8\u8996\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u30dd\u30a4\u30f3\u30c8\u304c\u5909\u308f\u3063\u3066\u304f\u308b\u306e\u3067\u3001\u305d\u308c\u306b\u5408\u308f\u305b\u305f\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u624b\u6cd5\u304c\u554f\u308f\u308c\u308b<\/h3>\n<p class=\"box-blue\"><strong>\u5275\u696d\u671f<\/strong><br \/>\n\u307e\u3060\u4f1a\u793e\u306e\u898f\u6a21\u304c\u305d\u308c\u307b\u3069\u5927\u304d\u304f\u306a\u3044\u3001\u3082\u3057\u304f\u306f\u4e8b\u696d\u90e8\u3084\u5546\u6750\u3092\u7acb\u3061\u4e0a\u3052\u305f\u3070\u304b\u308a\u306e\u300c\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u300d\u306e\u72b6\u614b\u306a\u3089\u3001\u305d\u3082\u305d\u3082\u30ea\u30fc\u30c9\u3092\u5897\u3084\u3055\u306a\u3044\u3068\u8a71\u306b\u306a\u3089\u306a\u3044\u3002<\/p>\n<p class=\"box-blue\"><strong>\u6210\u9577\u671f<\/strong><br \/>\n\u4e00\u5b9a\u6570\u306e\u30ea\u30fc\u30c9\u3092\u96c6\u3081\u3089\u308c\u308b\u3068\u3053\u308d\u307e\u3067\u6210\u9577\u3057\u305f\u30b9\u30c6\u30fc\u30b8\u306e\u4f01\u696d\u3067\u306f\u3001\u6570\u304c\u5897\u3048\u305f\u30ea\u30fc\u30c9\u3078\u306e\u5bfe\u5fdc\u304c\u624b\u9593\u306b\u306a\u3063\u3066\u304f\u308b\u3002<br \/>\n\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u51fa\u5c55\u306e\u307b\u304b\u3001\u81ea\u793eWeb\u30b5\u30a4\u30c8\u304b\u3089\u306e\u8cc7\u6599\u8acb\u6c42\u3084\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3078\u306e\u30ec\u30b9\u30dd\u30f3\u30b9\u306a\u3069\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u96c6\u307e\u308b\u30ea\u30fc\u30c9\u3092\u7ba1\u7406\u3059\u308b\u65b9\u6cd5\u306b\u5bfe\u3057\u3066\u8ab2\u984c\u3092\u611f\u3058\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<p class=\"box-blue\"><strong>\u6210\u719f\u671f<\/strong><br \/>\n\u6210\u719f\u3057\u305f\u30b9\u30c6\u30fc\u30b8\u306b\u307e\u3067\u5230\u9054\u3067\u304d\u305f\u3089\u3001\u6b21\u306f\u55b6\u696d\u90e8\u306b\u6e21\u3059\u30ea\u30fc\u30c9\u306e\u7cbe\u5ea6\u304c\u6c17\u306b\u306a\u308a\u59cb\u3081\u308b\u3002<br \/>\n\u6570\u591a\u304f\u306e\u30ea\u30fc\u30c9\u306e\u4e2d\u304b\u3089\u3088\u308a\u53d7\u6ce8\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306e\u30ea\u30fc\u30c9\u306e\u80b2\u6210\u3084\u3001\u5404\u30ea\u30fc\u30c9\u306e\u672c\u6c17\u5ea6\u30fb\u5c0e\u5165\u610f\u6b32\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306a\u3069\u306b\u6ce8\u76ee\u304c\u79fb\u3063\u3066\u304f\u308b\u3002<\/p>\n<h2>3\u3064\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u3088\u308b\u89e3\u6c7a\u65b9\u6cd5<\/h2>\n<p>\u4ee5\u4e0a5\u3064\u306eB2B\u30bb\u30fc\u30eb\u30b9\u306e\u96e3\u984c\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306b\u89e3\u6d88\u3059\u3079\u304d\u304b\u3092\u898b\u3066\u3044\u304f\u3068\u3001<\/p>\n<ul>\n<li>\u96e3\u984c1\u304b\u30892\u307e\u3067\u306f\u3001\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30de\u30cd\u30b8\u30e1\u30f3\u30c8<\/li>\n<li>\u96e3\u984c3\u306f\u3001\u30d7\u30ed\u30bb\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8<\/li>\n<li>\u96e3\u984c4\u304b\u30895\u307e\u3067\u306f\u3001\u30d5\u30a1\u30cd\u30eb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8<\/li>\n<\/ul>\n<p>\u3068\u3044\u30463\u3064\u306e\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u3088\u308b\u89e3\u6d88\u65b9\u6cd5\u304c\u5fc5\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30de\u30cd\u30b8\u30e1\u30f3\u30c8<\/h3>\n<p>CRM\u306b\u3088\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u30fc\u30d9\u30fc\u30b9\u306e\u7dad\u6301\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<br \/>\nB2B\u3068\u3044\u3048\u3069\u3082\u3001\u4eba\u3092\u4ecb\u3057\u305f\u30d3\u30b8\u30cd\u30b9\u306b\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u306b\u3082\u4eba\u7269ID\u3092\u5143\u306b\u3057\u3066\u5c5e\u6027\u60c5\u5831\u3092\u5bc4\u305b\u3066\u3044\u304d\u3001\u5e38\u306b\u6700\u65b0\u60c5\u5831\u3092\u4fdd\u3064\u4ed5\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002<br \/>\n\u8ab0\u304c\u3044\u3064\u3069\u306e\u3088\u3046\u306b\u305d\u306e\u65b9\u3068\u304a\u4f1a\u3044\u3057\u305f\u304b\u3001\u30ad\u30fc\u30de\u30f3\u306b\u5bfe\u3057\u3066\u81ea\u793e\u306e\u30c8\u30c3\u30d7\u306f\u9762\u8b58\u304c\u3042\u308b\u304b\u3001\u306a\u3069\u306e\u4eba\u8108\u30de\u30c3\u30d7\u3068\u3082\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30d7\u30ed\u30bb\u30b9\u30de\u30cd\u30b8\u30e1\u30f3\u30c8<\/h3>\n<p>SFA\u306b\u3088\u308b\u5546\u8ac7\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u7dad\u6301\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u304c\u5927\u5207\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<br 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