{"id":2522,"date":"2013-08-12T18:08:14","date_gmt":"2013-08-12T09:08:14","guid":{"rendered":"http:\/\/blog.synergy-marketing.co.jp\/?p=2522"},"modified":"2024-05-23T10:02:17","modified_gmt":"2024-05-23T01:02:17","slug":"crm-practice-vol3","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/crm-practice-vol3","title":{"rendered":"RFM\u306f\u9867\u5ba2\u306e\u7279\u5fb4\u3092\u8868\u3057\u3066\u3044\u306a\u3044\uff08\u524d\u7de8\uff09\u3000\uff0f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9\u3068\u3044\u3046\u5171\u6709\u77e5\u3000\uff5e CRM\u5b9f\u8df5\u306e\u77e5\u6075 \uff5e Vol.3"},"content":{"rendered":"<p>\u201c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3070\u304b\u308a\u8003\u3048\u3066\u3044\u3066\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306f\u751f\u307e\u308c\u306a\u3044\u3002\u3057\u304b\u3057\u540c\u6642\u306b\u3001\u9069\u5207\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306a\u3057\u306b\u306f\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u751f\u307e\u308c\u306a\u3044\u306e\u3082\u4e8b\u5b9f\u3067\u3042\u308b\u3002\u201d\u3068\u4ee5\u524d\u30b3\u30e9\u30e0\u306b\u66f8\u3044\u305f\u3002\u3053\u306e\u8a00\u8449\u306b\u5bfe\u3057\u3066\u60f3\u50cf\u4ee5\u4e0a\u306b\u793e\u5185\u5916\u304b\u3089\u306e\u53cd\u97ff\u304c\u3042\u3063\u305f\u306e\u3067\u3001\u4eca\u56de\u3082\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u306b\u3064\u3044\u3066\u66f8\u304d\u305f\u3044\u3068\u601d\u3046\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u4eca\u56de\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9\u3068\u3044\u3046\u5171\u6709\u77e5\u306f\u300cRFM\u306f\u9867\u5ba2\u306e\u7279\u5fb4\u3092\u8868\u3057\u3066\u3044\u306a\u3044\u300d<span 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<\/b>\uff08Recency\/Frequency\/ Monetary\uff09\u3067\u3042\u308d\u3046\u3002<\/p>\n<p>\u30c7\u30e2\u30b0\u30e9\u306b\u3064\u3044\u3066\u306f\u3001\u201d(\u9867\u5ba2\u3092)\u5e74\u9f62\u30fb\u6027\u5225\u306e2\u8ef8\u3060\u3051\u3067\u5206\u985e\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u3069\u3046\u3057\u3066\u3082\u8868\u9762\u7684\u3067\u3042\u308a\u304d\u305f\u308a\u306a\u6d1e\u5bdf\u306b\u306a\u308a\u304c\u3061\u3067\u3042\u308b\u3002\u201d\u3068\u3001\u30c7\u30e2\u30b0\u30e9\u3060\u3051\u3067\u306f\u9867\u5ba2\u7406\u89e3\u304c\u6df1\u307e\u3089\u306a\u3044\u3053\u3068\u306b\u3064\u3044\u3066\u3001\u4e0a\u8ff0\u306e\u30b3\u30e9\u30e0\u3067\u6307\u6458\u3057\u305f\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001RFM\u3067\u3042\u308b\u304c\u3001\u3053\u308c\u306f\u30c7\u30e2\u30b0\u30e9\u4ee5\u5916\u306e\u9867\u5ba2\u5206\u985e\u30fb\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306e\u5206\u6790\u65b9\u6cd5\u3068\u3057\u3066\u6700\u3082\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u308b\u624b\u6cd5\u3067\u3042\u308d\u3046\u3002\u3057\u304b\u3057\u3001\u30c7\u30e2\u30b0\u30e9\u3060\u3051\u306e\u9867\u5ba2\u5206\u985e\u3068\u540c\u69d8\u306b\u4e0d\u5341\u5206\u306a\u9867\u5ba2\u7406\u89e3\u306b\u9665\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u5b9f\u306f\u975e\u5e38\u306b\u591a\u3044\u3002<\/p>\n<p 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align=\"left\">\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u793e\u5185\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u8b70\u306a\u3069\u3067\u306f\u3001\u591a\u69d8\u306a\u30cb\u30fc\u30ba\u304c\u6df7\u5728\u3059\u308b\u306b\u3082\u95a2\u308f\u3089\u305a\u300c\u96e2\u53cd\u5ba2\u300d\u306a\u3069\u3068\u5927\u96d1\u628a\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u3057\u3001\u4e00\u62ec\u308a\u306b\u3057\u3066\u8b70\u8ad6\u3092\u59cb\u3081\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u5c11\u306a\u304f\u306a\u3044\u3002\u305d\u3046\u3059\u308b\u3068\u3001<\/p>\n<p class=\"box-blue\">\u300c\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u3053\u306e\u9867\u5ba2\u306f\u25cb\u25cb\u3092\u6c42\u3081\u3066\u3044\u308b\u300d<br \/>\n\u300c\u3044\u3084\u3001\u3042\u308b\u9867\u5ba2\u306f\u9006\u306b\u25cb\u25cb\u3088\u308a\u25b3\u25b3\u304c\u91cd\u8981\u3068\u8a71\u3057\u3066\u3044\u305f\u300d<br \/>\n\u300c\u3068\u306f\u8a00\u3063\u3066\u3082\u3001\u25cb\u25cb\u3082\u25b3\u25b3\u3082\u25a1\u25a1\u306a\u9867\u5ba2\u306b\u3068\u3063\u3066\u306f\u5168\u304f\u9b45\u529b\u7684\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u58f0\u304c\u3042\u308b\u300d<\/p>\n<p align=\"left\">\u306a\u3069\u3068\u3001\u76f8\u53cd\u3059\u308b\u610f\u898b\u304c\u3069\u3093\u3069\u3093\u51fa\u3066\u304f\u308b\u3002<\/p>\n<p align=\"left\">\u56f0\u3063\u305f\u3053\u3068\u306b\u3001\u3053\u308c\u3089\u306f\u3069\u306e\u60c5\u5831\u3082\u5426\u5b9a\u3055\u308c\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u3059\u3079\u3066\u9867\u5ba2\u306e\u58f0\u3068\u3044\u3046\u4e8b\u5b9f\u3068\u3057\u3066\u306e\u60c5\u5831\u306a\u306e\u3067\u3042\u308b\u3002\u305d\u3057\u3066\u3001\u4f1a\u8b70\u306e\u7d42\u76e4\u306b\u306a\u308b\u306b\u3064\u308c\u3001\u3053\u306e\u3088\u3046\u306b\u767a\u6563\u3057\u305f\u60c5\u5831\u3092\u3069\u3046\u307e\u3068\u3081\u3066\u3044\u304f\u304b\u3068\u3044\u3046\u554f\u984c\u306b\u5411\u304d\u5408\u308f\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u304f\u306a\u3063\u3066\u304f\u308b\u3002<\/p>\n<p>\u3053\u306e\u72b6\u6cc1\u306b\u76f4\u9762\u3057\u3001\u300c\u96e2\u53cd\u5ba2\u300d\u3068\u3044\u3046\u5927\u67a0\u306b\u7121\u7406\u3084\u308a\u60c5\u5831\u3092\u53ce\u3081\u3088\u3046\u3068\u3057\u305f\u5834\u5408\u306f\u3001<\/p>\n<ul>\n<li>\u6063\u610f\u7684\u306b\u60c5\u5831\u3092\u9078\u629e\u3057\u3066\u3001\uff08\u3069\u3053\u306b\u3082\u5b58\u5728\u3057\u306a\u3044\u3088\u3046\u306a\uff09\u865a\u50cf\u306e\u9867\u5ba2\u50cf\u3092\u4f5c\u308a\u4e0a\u3052\u3066\u3057\u307e\u3046<\/li>\n<li>\u305b\u3063\u304b\u304f\u53ce\u96c6\u3057\u305f\u7279\u5fb4\u3092\u5e73\u5747\u7684\u306b\u4e38\u3081\u3066\u3057\u307e\u3044\u3001\u305d\u3053\u304b\u3089\u52b9\u679c\u7684\u306a\u6df1\u3044\u6d1e\u5bdf\u306f\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u3001\u5dee\u3057\u969c\u308a\u306e\u306a\u3044\u8584\u3063\u307a\u3089\u306a\u9867\u5ba2\u7406\u89e3\u306b\u306a\u3063\u3066\u3057\u307e\u3046<\/li>\n<\/ul>\n<p>\u306a\u3069\u306e\u30d1\u30bf\u30fc\u30f3\u306b\u9665\u308a\u304c\u3061\u3067\u3042\u308b\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u3053\u306e\u3088\u3046\u306a\u9867\u5ba2\u7406\u89e3\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u753b\u3092\u9032\u3081\u308b\u3068\u3001\u7d50\u679c\u7684\u306b\u8ab0\u306b\u3082\u97ff\u304b\u306a\u3044\u65bd\u7b56\u304c\u3067\u304d\u4e0a\u304c\u3063\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u304b\u306d\u306a\u3044\u3002\u3088\u304f\u3042\u308b\u30a2\u30a4\u30c7\u30a2\u3068\u3057\u3066\u3001\u300c\u96e2\u53cd\u5ba2\u300d\u306e\u518d\u6765\u5e97\u4fc3\u9032\u306e\u305f\u3081\u306b\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u3092\u9001\u4ed8\u3059\u308b\u3068\u3044\u3046\u306e\u304c\u3042\u308b\u304c\u3001\u3082\u3057\u96e2\u53cd\u306e\u7406\u7531\u304c\u4fa1\u683c\u3067\u306f\u306a\u304f\u5546\u54c1\u306e\u8cea\u3078\u306e\u4e0d\u6e80\u304c\u4e3b\u8981\u56e0\u306a\u306e\u3067\u3042\u308c\u3070\u3001\u5272\u5f15\u65bd\u7b56\u306f\u305d\u308c\u307b\u3069\u52b9\u679c\u304c\u898b\u8fbc\u3081\u306a\u3044\u3002<\/p>\n<p align=\"left\">\u300c\u96e2\u53cd\u5ba2\u300d\u3092\u7279\u5b9a\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u7406\u7531\u306f\u3055\u307e\u3056\u307e\u3067\u3042\u308b\u3002<b>\u9867\u5ba2\u5fc3\u7406\u3084\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306a\u3057\u306b\u65bd\u7b56\u3092\u8003\u3048\u3066\u3057\u307e\u3046\u3068\u3001\u305a\u308c\u305f\u9867\u5ba2\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3002<\/b><\/p>\n<p>\u307e\u305f\u3001\u4e0d\u9069\u5207\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u8b70\u8ad6\u3092\u9032\u3081\u305f\u5225\u306e\u7d50\u679c\u3068\u3057\u3066\u306f\u3001\u610f\u898b\u304c\u307e\u3068\u307e\u3089\u305a\u8b70\u8ad6\u306e\u53ce\u62fe\u304c\u3064\u304b\u306a\u304f\u306a\u308a\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u308b\u3002\u305d\u3057\u3066\u3001\u6319\u53e5\u306e\u679c\u3066\u306b\u6700\u60aa\u306e\u30b1\u30fc\u30b9\u3068\u3057\u3066\u306f\u3001\u300c\u9867\u5ba2\u8996\u70b9\u3067\u8003\u3048\u308b\u3053\u3068\u306f\u3001\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u306a\u3044\u300d\u306a\u3069\u306e\u8aa4\u8a8d\u30fb\u8aa4\u89e3\u304c\u8513\u5ef6\u3059\u308b\u306a\u3069\u3001\u3042\u308b\u3079\u304d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u6ede\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3042\u308b\u3002<\/p>\n<p align=\"left\">\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u3069\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6df1\u6398\u308a\u3059\u308b\u304b\u3092\u9069\u5207\u306b\u6c7a\u3081\u3066\u304a\u304f\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u524d\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u9069\u5207\u3067\u306f\u306a\u3044\u3068\u9867\u5ba2\u7406\u89e3\u304c\u6df1\u307e\u3089\u305a\u3001\u7d50\u679c\u7684\u306b\u66d6\u6627\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a2d\u8a08\u306b\u3064\u306a\u304c\u3063\u3066\u3057\u307e\u3046\u3002<b>\u6839\u6e90\u7684\u306a\u554f\u984c\u304c\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u67a0\u300d\u306e\u8a2d\u5b9a\u306b\u3042\u308b<\/b>\u5834\u5408\u304c\u591a\u3044\u306e\u3067\u6ce8\u610f\u3057\u305f\u3044\u3002<\/p>\n<p align=\"left\">\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u8003\u3048\u3066\u3044\u3051\u3070\u3044\u3044\u306e\u304b\u3002\u6b21\u56de\u306f\u3001\u305d\u306e\u89e3\u6c7a\u7b56\u306b\u5411\u304b\u3046\u305f\u3081\u306b\u3001\u307e\u305aRFM\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u7406\u7531\u30fb\u539f\u56e0\u3092\u8003\u3048\u3066\u3044\u3053\u3046\u3068\u601d\u3046\u3002<\/p>\n<p align=\"left\">\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u8df5\u3057\u3066\u3044\u304f\u4e0a\u3067\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u6975\u3081\u3066\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002\u305d\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u7c21\u5358\u305d\u3046\u306b\u898b\u3048\u3066\u3001\u5b9f\u306f\u5965\u304c\u6df1\u3044\u3002\u4e0b\u8a18\u306f\u5fc5\u8aad\u8a18\u4e8b\u3068\u601d\u3046\u306e\u3067\u3001\u7d39\u4ecb\u3057\u3066\u304a\u304d\u305f\u3044\u3002<\/p>\n<p><a title=\"\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u8003\u3048\u308b\uff08\u524d\u7de8\uff09\uff1a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\" href=\"http:\/\/www.dhbr.net\/articles\/-\/1579\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u8003\u3048\u308b\uff08\u524d\u7de8\uff09\uff1a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3[\u672c\u8cea\u7684\u554f\u984c\u89e3\u6c7aQ&amp;A]<\/a>\/ \u658e\u85e4\u9855\u4e00\u306e\u55b6\u696d\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u990a\u6210\u8b1b\u5ea7\uff1aHarvard Business Review<\/p>\n<h4>\u53c2\u8003\u6587\u732e\uff1a<\/h4>\n<p class=\"font-sm mb-40\">[1]\u3000\u963f\u90e8\u8aa0(2011). \u300c<a title=\"RFM\u6307\u6a19\u3068\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff1a\u968e\u5c64\u30d9\u30a4\u30ba\u30e2\u30c7\u30eb\u3092\u4f7f\u3063\u305f\u975e\u5951\u7d04\u578b\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u306b\u304a\u3051\u308b\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5206\u6790\" href=\"http:\/\/www.terrapub.co.jp\/journals\/jjssj\/pdf\/4101\/41010051.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">RFM\u6307\u6a19\u3068\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff1a\u968e\u5c64\u30d9\u30a4\u30ba\u30e2\u30c7\u30eb\u3092\u4f7f\u3063\u305f\u975e\u5951\u7d04\u578b\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u306b\u304a\u3051\u308b\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5206\u6790<\/a>\u300d, \u300e\u65e5\u672c\u7d71\u8a08\u5b66\u4f1a\u8a8c\u300f, 41, 51-58\u00a0<\/p>\n<p class=\"mb-5\"><strong><a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/crm\/\" target=\"_blank\" rel=\"noopener\">CRM<\/a>\u5b9f\u8df5\u306e\u77e5\u6075\u30b7\u30ea\u30fc\u30ba<\/strong><\/p>\n<ul>\n<li><a title=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9\u3068\u3044\u3046\u5171\u6709\u77e5\u3000\uff5eCRM\u5b9f\u8df5\u306e\u77e5\u6075\uff5e Vol.1\" href=\"crm-practice-vol1\">Vol.1\u3000\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9\u3068\u3044\u3046\u5171\u6709\u77e5<\/a><\/li>\n<li><a title=\"\u30c7\u30e2\u30b0\u30e9\u3060\u3051\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u4e0d\u5341\u5206\uff0f\u3000\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9\u3068\u3044\u3046\u5171\u6709\u77e5\u3000\uff5e CRM\u5b9f\u8df5\u306e\u77e5\u6075 \uff5e Vol.2\" href=\"crm-practice-vol2\">Vo.2\u3000\u30c7\u30e2\u30b0\u30e9\u3060\u3051\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u4e0d\u5341\u5206<\/a><\/li>\n<li>Vo.3\u3000RFM\u306f\u9867\u5ba2\u306e\u7279\u5fb4\u3092\u8868\u3057\u3066\u3044\u306a\u3044\u3010\u524d\u7de8\u3011\uff08\u672c\u8a18\u4e8b\u3067\u3059\uff09<\/li>\n<li><a title=\"RFM\u306f\u9867\u5ba2\u306e\u7279\u5fb4\u3092\u8868\u3057\u3066\u3044\u306a\u3044\uff08\u5f8c\u7de8\uff09\u3000\uff0f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b5\u30a4\u30a8\u30f3\u30b9\u3068\u3044\u3046\u5171\u6709\u77e5\u3000\uff5e CRM\u5b9f\u8df5\u306e\u77e5\u6075 \uff5e Vol.4\" href=\"crm-practice-vol4\">Vo.4\u3000RFM\u306f\u9867\u5ba2\u306e\u7279\u5fb4\u3092\u8868\u3057\u3066\u3044\u306a\u3044\u3010\u5f8c\u7de8\u3011<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u201c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3070\u304b\u308a\u8003\u3048\u3066\u3044\u3066\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306f\u751f\u307e\u308c\u306a\u3044\u3002\u3057\u304b\u3057\u540c\u6642\u306b\u3001\u9069\u5207\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306a\u3057\u306b\u306f\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u751f\u307e\u308c\u306a\u3044\u306e\u3082\u4e8b\u5b9f\u3067\u3042\u308b\u3002\u201d\u3068\u4ee5\u524d\u30b3\u30e9\u30e0\u306b\u66f8\u3044\u305f\u3002\u3053\u306e\u8a00\u8449\u306b\u5bfe\u3057\u3066\u60f3\u50cf\u4ee5&#8230;<\/p>\n","protected":false},"author":101,"featured_media":2564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,8],"tags":[],"class_list":["post-2522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-analytics"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/2522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=2522"}],"version-history":[{"count":13,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/2522\/revisions"}],"predecessor-version":[{"id":16921,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/2522\/revisions\/16921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media\/2564"}],"wp:attachment":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=2522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=2522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=2522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}