{"id":2966,"date":"2013-10-03T14:10:50","date_gmt":"2013-10-03T05:10:50","guid":{"rendered":"http:\/\/blog.synergy-marketing.co.jp\/?p=2966"},"modified":"2020-02-20T16:28:52","modified_gmt":"2020-02-20T07:28:52","slug":"found-for-b2b-business-in-the-future","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/found-for-b2b-business-in-the-future","title":{"rendered":"\u3053\u308c\u304b\u3089\u306eB2B\u55b6\u696d\u306b\u6c42\u3081\u3089\u308c\u308b\u3082\u306e"},"content":{"rendered":"

\u3053\u3093\u306b\u3061\u306f\u3002SFBD\u5ba4\u306e\u79cb\u5c71\u3067\u3059\u3002
\n\u4eca\u56de\u306f\u3001\u300c\u3053\u308c\u304b\u3089\u306eB2B\u55b6\u696d\u306b\u6c42\u3081\u3089\u308c\u308b\u3082\u306e\u300d\u3068\u984c\u3057\u3066\u3001\u898b\u89e3\u3092\u8ff0\u3079\u305f\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\u203b\u4e0b\u8a18\u6587\u4e2d\u306b\u51fa\u3066\u304f\u308b\u300c\u304a\u5ba2\u69d8\u300d\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u8208\u5473\u95a2\u5fc3\u304c\u65e2\u306b\u3042\u308b\u3053\u3068\u3092\u524d\u63d0\u3068\u3057\u307e\u3059\u3002<\/p>\n

\u79c1\u306f1990\u5e74\u521d\u982d\u3001\u30a6\u30a3\u30eb\u30bd\u30f3\u30fb\u30e9\u30fc\u30cb\u30f3\u30b0\u30ef\u30fc\u30eb\u30c9\u30ef\u30a4\u30c9\u682a\u5f0f\u4f1a\u793e\u306e\u30ab\u30a6\u30f3\u30bb\u30e9\u30fc\u30bb\u30fc\u30eb\u30b9<\/a>\u3092\u53d7\u8b1b\u3057\u307e\u3057\u305f\u3002\u30a6\u30a3\u30eb\u30bd\u30f3\u30fb\u30e9\u30fc\u30cb\u30f3\u30b0\u30ef\u30fc\u30eb\u30c9\u682a\u5f0f\u4f1a\u793e\u306f\u300140\u30f5\u56fd\u4ee5\u4e0a\u306b\u53ca\u3076\u30b0\u30ed\u30fc\u30d0\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3067\u80b2\u6210\u30fb\u6d3b\u7528\u307e\u3067\u300c\u4eba\u300d\u3068\u300c\u7d44\u7e54\u300d\u306e\u89e3\u984c\u89e3\u6c7a\u306b\u53d6\u308a\u7d44\u3093\u3067\u304a\u3089\u308c\u308b\u4f01\u696d\u3067\u3059\u3002
\n\u201c\u55b6\u696d\u62c5\u5f53\u8005\u306f\u3001\u304a\u5ba2\u69d8\u306e\u624b\u3092\u3068\u3063\u3066\u81ea\u793e\u3068\u306e\u53d6\u5f15\u3078\u9053\u6848\u5185\u306e\u3067\u304d\u308b\u30ab\u30a6\u30f3\u30bb\u30e9\u30fc\u3067\u3042\u308b\u3079\u304d\u201c\u3068\u3044\u3046\u601d\u60f3\u3067\u3001\u305d\u306e\u305f\u3081\u306b\u55b6\u696d\u62c5\u5f53\u8005\u306b\u6c42\u3081\u3089\u308c\u308b\u91cd\u8981\u306a\u6982\u5ff5\u3084\u30b9\u30ad\u30eb\u3092\u4f53\u7cfb\u7684\u306b\u8eab\u306b\u3064\u3051\u308b\u305f\u3081\u306e\u30b3\u30fc\u30b9\u3067\u3057\u305f\u3002<\/p>\n

\u305d\u3053\u306b\u306f\u3001\u304a\u5ba2\u69d8\u304c\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cb7\u308f\u306a\u3044\u7406\u7531\uff08\u53d6\u5f15\u3057\u306a\u3044\u7406\u7531\uff0f\u63d0\u6848\u3092\u53d7\u3051\u5165\u308c\u306a\u3044\u7406\u7531\uff09\u304c\uff14\u3064\u3042\u308b\u3068\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

    \n
  1. \u300c\u4e0d\u4fe1\u300d<\/strong>
    \n\u4eca\u5f8c\u30d3\u30b8\u30cd\u30b9\u3092\u7d9a\u3051\u308b\u53d6\u5f15\u76f8\u624b\u3068\u3057\u3066\u4fe1\u983c\u3067\u304d\u308b\u306e\u304b\u308f\u304b\u3089\u306a\u3044
    \n\u2192\u4fe1\u983c\u95a2\u4fc2\u3092\u4f5c\u308b<\/li>\n
  2. \u300c\u4e0d\u8981\u300d<\/strong>
    \n\u3046\u3061\u306b\u89e3\u6c7a\u3059\u3079\u304d\u554f\u984c\u304c\u3042\u308b\u3068\u306f\u601d\u308f\u306a\u3044\u304b\u3001\u3082\u3063\u3068\u512a\u5148\u9806\u4f4d\u306e\u9ad8\u3044\u8ab2\u984c\u304c\u3042\u308b
    \n\u2192\u554f\u984c\u3092\u8a8d\u3081\u5408\u3046<\/li>\n
  3. \u300c\u4e0d\u9069\u300d<\/strong>
    \n\u541b\u306e\u89e3\u6c7a\u7b56\u304c\u5f79\u306b\u7acb\u3064\u3068\u306f\u601d\u308f\u306a\u3044
    \n\u2192\u6c7a\u65ad\u3092\u52e7\u3081\u308b<\/li>\n
  4. \u300c\u4e0d\u6025\u300d<\/strong>
    \n \u4eca\u3001\u6c7a\u3081\u306a\u304f\u3066\u3082\u3088\u3044\u306e\u3067\u306f\u306a\u3044\u304b\u3001\u5f8c\u3067\u60aa\u3044\u7d50\u679c\u306b\u306a\u3063\u305f\u3089\u3069\u3046\u3057\u3088\u3046
    \n \u2192\u89e3\u6c7a\u7b56\u3092\u793a\u3059<\/li>\n<\/ol>\n

    \u81ea\u793e\u3068\u306e\u53d6\u5f15\u3078\u9053\u6848\u5185\u3059\u308b\u306b\u306f\u3001\u304a\u5ba2\u69d8\u306e\u300c\uff14\u3064\u306e\u4e0d\u300d\u3092\u6392\u9664\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u307e\u3057\u305f\u3002\uff08\u86c7\u8db3\u3067\u3059\u304c\u3001\u5951\u7d04\u5f8c\u306f\u300c\u4e0d\u6e80\u300d\u306e\u6392\u9664\u3092\u3057\u3066\u3044\u304b\u306d\u3070\u306a\u3089\u306a\u3044\u306e\u3067\u3057\u3087\u3046\u3002\uff09<\/p>\n

    \u4eca\u3067\u3082\u30ab\u30a6\u30f3\u30bb\u30e9\u30fc\u30bb\u30fc\u30eb\u30b9\u306f\u3001\u79c1\u306e\u4e2d\u3067\u304a\u5ba2\u69d8\u306e\u8cfc\u8cb7\u610f\u5fd7\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u8003\u3048\u308b\u4e0a\u3067\u5927\u5207\u306a\u8981\u7d20\u306e\u4e00\u3064\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

    \u5f53\u6642\u306f\u3001B2B\u4f01\u696d\u304c\u6240\u6709\u3059\u308b\u30e1\u30c7\u30a3\u30a2\uff08OWNEDMEDIA\uff09\u306e\u7b2c\u4e00\u4eba\u79f0\u304c\u55b6\u696d\u30d1\u30fc\u30bd\u30f3\u305d\u306e\u3082\u306e\u3067\u3042\u308a\u3001\u305d\u3053\u306b\u5bfe\u3057\u3066\u306e\u5f37\u5316\u3092\u512a\u5148\u8ab2\u984c\u3068\u3057\u3066\u53d6\u308a\u7d44\u3080\u4f01\u696d\u304c\u591a\u304b\u3063\u305f\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

    \u3057\u304b\u3057\u3001\u5f53\u6642\u3068\u6bd4\u3079\u308b\u3068B2B\u55b6\u696d\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u306f\u6b21\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n

    \u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u5316<\/h3>\n

    \u5f53\u6642\u3068\u6bd4\u3079\u308b\u3068\u3001\u304a\u5ba2\u69d8\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u53d6\u308a\u65b9\uff08\u63a5\u3057\u65b9\uff09\u304c\u591a\u5c90\u306b\u6e21\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

    \u5f53\u6642\u306f\u3001\u304a\u5ba2\u69d8\u3078\u306e\u60c5\u5831\u4f1d\u9054\u306f\u55b6\u696d\u30d1\u30fc\u30bd\u30f3\u3092\u4ecb\u3059\u308b\u30b1\u30fc\u30b9\u304c\u5927\u534a\u3092\u5360\u3081\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u3000\u4eca\u3084PAIDMEDIA\uff08\u8cb7\u3046\u30e1\u30c7\u30a3\u30a2\uff09\u3001EARNEDMEDIA\uff08\u4fe1\u983c\u3084\u8a55\u5224\u3092\u5f97\u308b\u30e1\u30c7\u30a3\u30a2\uff09\u3001OWNEDMEDIA\uff08\u6240\u6709\u3059\u308b\u30e1\u30c7\u30a3\u30a2\uff09\u3068\u547c\u3070\u308c\u308b3\u3064\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u3001\u304a\u5ba2\u69d8\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u53d6\u308a\u65b9\u3092\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u3044\u304f\u304b\u3092\u55b6\u696d\u6226\u7565\u306b\u76db\u308a\u8fbc\u3093\u3067\u3044\u304b\u306d\u3070\u306a\u3089\u306a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

    \u6d41\u901a\u60c5\u5831\u91cf\u3068\u6d88\u8cbb\u60c5\u5831\u91cf\u3068\u306e\u6975\u7aef\u306a\u30a2\u30f3\u30d0\u30e9\u30f3\u30b9<\/h3>\n

    \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u666e\u53ca\u4ee5\u964d\u306f\u6d41\u901a\u60c5\u5831\u91cf\u304c\u5287\u7684\u306b\u5897\u52a0\u3057\u3066\u304a\u308a\u30012001\u5e74\u30682009\u5e74\u3092\u6bd4\u8f03\u3057\u3066\u30822\u500d\u306b\u5897\u3048\u3066\u3044\u307e\u3059\u304c\u3001\u9006\u306b\u6d88\u8cbb\u60c5\u5831\u91cf\u306f1.09\u500d\u3068\u307b\u3068\u3093\u3069\u5897\u3048\u3066\u3044\u307e\u305b\u3093\u3002\uff08\u51fa\u5c55\uff1a\u7dcf\u52d9\u7701\u60c5\u5831\u901a\u4fe1\u653f\u7b56\u7814\u7a76\u6240\u300c\u60c5\u5831\u6d41\u901a\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u300d\uff09<\/p>\n

    \u3053\u308c\u306b\u3088\u308a\u3001B2B\u55b6\u696d\u30d1\u30fc\u30bd\u30f3\u306e\u6c42\u3081\u3089\u308c\u308b\u30b9\u30ad\u30eb\u304c\u76ca\u3005\u554f\u308f\u308c\u308b\u6642\u4ee3\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u304a\u5ba2\u69d8\u306f\u60c5\u5831\u5165\u624b\u304c\u3057\u3084\u3059\u3044\u4e16\u306e\u4e2d\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u3068\u3057\u3066\u306e\u4fa1\u5024\u304c\u55b6\u696d\u30d1\u30fc\u30bd\u30f3\u306b\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

    B2B\u306e\u8cfc\u8cb7\u884c\u52d5<\/h3>\n

    \u55b6\u696d\u304c\u8a2a\u554f\u3059\u308b\u524d\u306b\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u5927\u90e8\u5206\u304c\u7d42\u308f\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u308b\u3002
    \n\uff08\u53c2\u7167\u5143\uff1aCORPORATE EXECTIVE BORD BtoB\u4f01\u696d\u306e\u8cfc\u8cb7\u62c5\u5f53\u80051400\u540d\uff09<\/p>\n

    \u300c\u3053\u308c\u3092\u8a00\u3063\u3066\u306f\u304a\u3057\u307e\u3044\u300d\u611f\u3059\u3089\u3059\u308b\u885d\u6483\u7684\u306a\u30c7\u30fc\u30bf\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u88cf\u3092\u8fd4\u305b\u3070B2B\u8cfc\u8cb7\u884c\u52d5\u306e\u5148\u8aad\u307f\u3092\u3059\u308b\u305f\u3081\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u65bd\u7b56\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u304f\u5fc5\u8981\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

     <\/p>\n

    \u4ee5\u4e0a\u306e\u3088\u3046\u306aB2B\u55b6\u696d\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u306e\u5909\u5316\u306b\u3088\u308a\u3001\u6c42\u3081\u3089\u308c\u308b\u3082\u306e\u304c\u55b6\u696d\u5206\u91ce\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u91ce\u3082\u542b\u3081\u305f\u7bc4\u56f2\u3067\u696d\u52d9\u8a2d\u8a08\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u304f\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n

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