{"id":4008,"date":"2013-08-14T15:02:26","date_gmt":"2013-08-14T06:02:26","guid":{"rendered":"http:\/\/synergylead.jp\/?p=4008"},"modified":"2017-01-31T15:08:54","modified_gmt":"2017-01-31T06:08:54","slug":"predictive-lead-scoring","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/predictive-lead-scoring","title":{"rendered":"\u4e88\u6e2c\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\uff1f"},"content":{"rendered":"

\u6628\u65e5\u3001TECHCRUNCH\u306b\u300cInsideView\u793e\u304c1,900\u4e07\u30c9\u30eb\u306e\u8cc7\u91d1\u3092\u8abf\u9054<\/a>\u300d\u3068\u3044\u3046\u8a18\u4e8b\u304c\u63b2\u8f09\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u306eInsideView<\/a>\u3068\u3044\u3046\u4f1a\u793e\u3001\u5275\u696d\u306f2005\u5e74\u3001\u672c\u793e\u306f\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u3067\u3001\u9867\u5ba2\uff08Salesforce\u3067\u3044\u3046\u30ea\u30fc\u30c9\u3068\u53d6\u5f15\u5148\u8cac\u4efb\u8005\uff09\u306b\u95a2\u3059\u308b\u8ffd\u52a0\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u300cInsideView CRM Intelligence<\/a>\u300d\u3068\u3044\u3046\u30b5\u30fc\u30d3\u30b9\u3092\u904b\u55b6\u3057\u3066\u3044\u307e\u3059\u3002CrunchBase<\/a>\u306b\u3088\u308c\u3070\u3001\u3053\u308c\u307e\u3067\u306b5,640\u4e07\u30c9\u30eb\u306e\u8cc7\u91d1\u3092\u8abf\u9054\u6e08\u307f\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u6295\u8cc7\u5bb6\u304b\u3089\u5927\u304d\u306a\u671f\u5f85\u3092\u96c6\u3081\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n

\u3053\u306e\u300cInsideView CRM Intelligence\u300d\u3068\u3044\u3046\u30b5\u30fc\u30d3\u30b9\u30013\u4e07\u3092\u8d85\u3048\u308b\u60c5\u5831\u6e90\u304b\u3089\u4eba\u7269\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3066\u3044\u308b\u3001Salesforce\u3084Dynamics\u3001Marketo\u306a\u3069\u4e3b\u8981\u306aCRM\/MA\u30b7\u30b9\u30c6\u30e0\u3068\u9023\u643a\u3067\u304d\u308b\u3001\u306a\u3069\u306e\u7279\u5fb4<\/a>\u304c\u3042\u308a\u307e\u3059\u3002\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30c9\u30c3\u30c8\u30b3\u30e0\u3082data.com<\/a>\uff08\u65e7Jigsaw\uff09\u3068\u3044\u3046\u985e\u4f3c\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u308c\u3068\u306e\u304a\u304a\u307e\u304b\u306a\u9055\u3044\u306f\u300cCompetitive Matrix\u300d\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

InsideVeiw\u793e\u306e\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u89b3\u70b9\u304b\u3089\u898b\u308b\u3068\u300cLead Enrichment<\/a>\u300d\u3068\u3044\u3046\u8a00\u8449\u3067\u8868\u73fe\u3055\u308c\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u304c\u3001\u6700\u8fd1\u3067\u306f\u300cPredictive Lead Scoring\u300d\u306a\u308b\u30b5\u30fc\u30d3\u30b9\u304c\u51fa\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u305d\u306e\u307e\u307e\u8a33\u3059\u3068\u3001\u4e88\u6e2c\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3002\u306a\u3093\u3068\u306a\u304f\u3001\u308f\u304b\u308b\u3088\u3046\u306a\u3001\u308f\u304b\u3089\u3093\u3088\u3046\u306a\u3002\u3053\u306e\u300c\u4e88\u6e2c\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u300d\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4f1a\u793e\u30923\u793e\u307b\u3069\u898b\u3064\u3051\u307e\u3057\u305f\u306e\u3067\u3001\u4ee5\u4e0b\u306b\u7c21\u5358\u306b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

1\u793e\u76ee\uff1aInfer<\/h2>\n
\"Infer\"<\/a>

Infer<\/p><\/div>\n

 <\/p>\n

\u5275\u696d\u306f2010\u5e74\u3001\u672c\u793e\u306f\u30d1\u30ed\u30a2\u30eb\u30c8\u3002\u4eca\u5e744\u6708\u306b1,000\u4e07\u30c9\u30eb\u306e\u8cc7\u91d1\u3092\u8abf\u9054<\/a>\u3002CRM\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306a\u3069\u306b\u84c4\u7a4d\u3055\u308c\u3066\u3044\u308b\u30c7\u30fc\u30bf\uff08Internal Signals\uff09\u3001\u30a6\u30a7\u30d6\u4e0a\u306b\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u30c7\u30fc\u30bf\uff08External Signals\uff09\u3092\u89e3\u6790\u3057\u305f\u4e0a\u3067\u3001\u53d7\u6ce8\u78ba\u5ea6\u3092\u5272\u308a\u51fa\u3057\u305f\u308a\u3001\u898b\u8fbc\u5ea6\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7279\u5b9a\u3057\u3066\u304f\u308c\u308b\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30ec\u30fc\u30b8\u300cbox.com\u300d\u793e\u3001BI\u30bd\u30d5\u30c8\u30d9\u30f3\u30c0\u30fc\u300cTableau Software\u300d\u793e\u3001\u30af\u30e9\u30a6\u30c9\u578b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u300cZendesk\u300d\u793e\u306a\u3069\u304c\u5229\u7528\u3057\u3066\u3044\u308b\u3002<\/p>\n

2\u793e\u76ee\uff1aLattice Engines<\/h2>\n
\"Lattice<\/a>

Lattice Engines<\/p><\/div>\n

 <\/p>\n

\u5275\u696d\u306f2006\u5e74\u3001\u672c\u793e\u306f\u30b5\u30f3\u30de\u30c6\u30aa\u3002\u300c\u5f79\u8077\u304c\u526f\u793e\u9577\u307e\u305f\u306f\u90e8\u9577\u300d\u300c\u58f2\u4e0a\u9ad8\u304c1\u5104\u5186\u4ee5\u4e0a\u300d\u306a\u3069\u306e\u30eb\u30fc\u30eb\u306b\u3082\u3068\u3065\u304f\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306f\u30c0\u30e1\u3067\u3001Infer\u793e\u3068\u540c\u69d8\u3001\u30ea\u30fc\u30c9\u306b\u95a2\u3059\u308b\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u793e\u5185\u5916\u304b\u3089\u53ce\u96c6\u3057\u3001\u7d71\u8a08\u89e3\u6790\u7b49\u306e\u624b\u6cd5\u3092\u7528\u3044\u3066\u898b\u8fbc\u5ea6\u5408\u3044\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3059\u308b\u3068\u3044\u3046\u300cLattice for Marketing<\/a>\u300d\u3068\u3044\u3046\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002<\/p>\n

3\u793e\u76ee\uff1aMintigo<\/h2>\n
\"Mintigo\"<\/a>

Mintigo<\/p><\/div>\n

 <\/p>\n

\u5275\u696d\u306f2009\u5e74\u3001\u672c\u793e\u306fLattice Engines\u793e\u3068\u540c\u3058\u304f\u30b5\u30f3\u30de\u30c6\u30aa\u3002\u30ad\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u300cThe fastest way to accelerate B2B marketing\u300d\u3002\u4eca\u5e747\u670830\u65e5\u306b\u300cInterestBase<\/a>\u300d\u3092\u30ea\u30ea\u30fc\u30b9\u3002\u3053\u306eInterstBase\u3001\u300ca cloud-based marketing intelligence platform\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u5317\u7c73\u306b\u3042\u308b300\u4e07\u793e\u306eBtoB\u4f01\u696d\u306e\u60c5\u5831\u30013,000\u4e07\u4eba\u306e\u4eba\u7269\u60c5\u5831\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3002\u6bce\u903150\u4e07\u304b\u308975\u4e07\u4ef6\u306e\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u66f4\u65b0\u3057\u3066\u3044\u308b\u3068\u306e\u3053\u3068\u3002InterestBase\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f8b\u3048\u3070Web\u30d5\u30a9\u30fc\u30e0\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u305f\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u60c5\u5831\u3092\u8ffd\u52a0\u3057\uff08InsideView\u3068\u540c\u3058\u3067\u3059\u306d\uff09\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3001\u3069\u306e\u30ea\u30fc\u30c9\u304c\u6700\u3082\u5546\u8ac7\u5316\u3057\u305d\u3046\u304b\u3092\u63d0\u793a<\/a>\u3057\u3066\u304f\u308c\u308b\u3002<\/p>\n

 <\/p>\n

\u4ee5\u4e0a\u3001\u300cPredictive Lead Scoring\u300d\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002Web\u4e0a\u306b\u500b\u4eba\u540d\u3092\u9732\u51fa\u3059\u308b\u4eba\u304c\u591a\u304f\u306a\u304f\u3001\u307e\u305f\u3001CRM\/SFA\u306e\u6d3b\u7528\u5ea6\u304c\u307e\u3060\u307e\u3060\u9ad8\u304f\u306a\u3044\uff08\u3068\u500b\u4eba\u7684\u306b\u601d\u3063\u3066\u3044\u308b\uff09\u65e5\u672c\u3067\u306f\u3001\u30c7\u30fc\u30bf\u306e\u8cea\u3068\u91cf\u304c\u6bd4\u8f03\u7684\u4e4f\u3057\u3044\u305f\u3081\u306b\u666e\u53ca\u3057\u3065\u3089\u3044\u30b5\u30fc\u30d3\u30b9\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b0\u305f\u306a\u52d5\u5411\u3068\u3057\u3066\u4eca\u5f8c\u3082\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3044\u3053\u3046\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\u203b2014\u5e742\u670828\u65e5\u8ffd\u8a18\uff1aFliptop\u3068\u3044\u3046\u4f1a\u793e\u3082\u3042\u308a\u307e\u3057\u305f\u3002AWS\u4e8b\u4f8b\u30da\u30fc\u30b8<\/a>\u3067\u3082\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u203b2014\u5e747\u670817\u65e5\u8ffd\u8a18\uff1a\u4e88\u6e2c\u30a2\u30d7\u30ea\uff08Predictive apps\uff09\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u300cPredictive apps are the next frontier of marketing tech (infographic)<\/a>\u300d\u3067\u3001\u4ee5\u4e0b15\u793e\u304c\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u30022009\u5e74\u4ee5\u964d\u3067\u8cc7\u91d1\u8abf\u9054\u984d\u304c\u591a\u304b\u3063\u305f\u9806\u306b\u30e9\u30f3\u30ad\u30f3\u30b0\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u4e26\u3073\u9806\u306b\u306a\u308b\u3068\u3044\u3046\u5185\u5bb9\u3067\u3059\u3002<\/p>\n

    \n
  1. InsideSales.com<\/a> – 36%<\/li>\n
  2. AgilOne – 11%<\/li>\n
  3. InsideView<\/a> – 10%<\/li>\n
  4. Lattice Engines<\/a> – 10%<\/li>\n
  5. Context Relevant<\/a> – 7%<\/li>\n
  6. KXEN – 5% \u203b2013\u5e74\u306bSAP\u304c\u8cb7\u53ce<\/li>\n
  7. Mintigo<\/a> – 5%<\/li>\n
  8. Leadspace<\/a> – 3%<\/li>\n
  9. Reflektion<\/a> – 3%<\/li>\n
  10. Slice Data \/ Infer<\/a> – 3%<\/li>\n
  11. Salesfusion<\/a> – 2%<\/li>\n
  12. 6Sense<\/a> – 2%<\/li>\n
  13. Fliptop – 1%<\/li>\n
  14. RapidMiner<\/a> – 1%<\/li>\n
  15. SalesPredict – 1%<\/li>\n<\/ol>\n

    \u203b2014\u5e749\u670822\u65e5\u8ffd\u8a18\uff1aSiriusDecisions<\/a>\u304b\u3089\u300cPredictive Lead Scoring 2014<\/a>\u300d\u304c\u51fa\u307e\u3057\u305f\u30026Sense\u3001Fliptop\u3001Infer\u3001Lattice\u3001Leadspace\u3001Mintigo\u3001Salesfusion\u306e7\u793e\u306e\u6bd4\u8f03\u304c\u307e\u3068\u3081\u3089\u308c\u3066\u3044\u308b\u305d\u3046\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u6628\u65e5\u3001TECHCRUNCH\u306b\u300cInsideView\u793e\u304c1,900\u4e07\u30c9\u30eb\u306e\u8cc7\u91d1\u3092\u8abf\u9054\u300d\u3068\u3044\u3046\u8a18\u4e8b\u304c\u63b2\u8f09\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u306eInsideView\u3068\u3044\u3046\u4f1a\u793e\u3001\u5275\u696d\u306f2005\u5e74\u3001\u672c\u793e\u306f\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u3067\u3001\u9867\u5ba2\uff08Salesforce\u3067…<\/p>\n","protected":false},"author":99,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,1],"tags":[],"class_list":["post-4008","post","type-post","status-publish","format-standard","hentry","category-b2b-marketing","category-salesforce"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/4008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=4008"}],"version-history":[{"count":13,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/4008\/revisions"}],"predecessor-version":[{"id":9638,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/4008\/revisions\/9638"}],"wp:attachment":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=4008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=4008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=4008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}