{"id":4196,"date":"2013-11-26T16:23:59","date_gmt":"2013-11-26T07:23:59","guid":{"rendered":"http:\/\/synergylead.jp\/?p=4196"},"modified":"2022-08-01T10:02:53","modified_gmt":"2022-08-01T01:02:53","slug":"what-is-pardot","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/what-is-pardot","title":{"rendered":"Pardot\u3068\u306f\uff1f\u3069\u306e\u3088\u3046\u306a\u4f1a\u793e\u30fb\u88fd\u54c1\u306a\u306e\u304b\u3092\u307e\u3068\u3081\u3066\u307f\u307e\u3057\u305f"},"content":{"rendered":"<p><span class=\"font-sm\">\u203b\u672c\u8a18\u4e8b\u306b\u8a18\u8f09\u306ePardot\u306f\u30012022\u5e744\u67087\u65e5\u306bMarketing Cloud Account Engagement\u306b\u88fd\u54c1\u540d\u304c\u5909\u66f4\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<h2>1. \u3069\u306e\u3088\u3046\u306a\u4f1a\u793e\u306a\u306e\u304b\uff1f<\/h2>\n<p>\u30af\u30e9\u30a6\u30c9\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30b7\u30b9\u30c6\u30e0\u306e\u30d9\u30f3\u30c0\u30fc\u3002\u4e3b\u306bBtoB\u306e\u4e2d\u5c0f\u4f01\u696d\u3067\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u3002<a href=\"http:\/\/www.pardot.com\/about-pardot\/\" target=\"_blank\" rel=\"noopener noreferrer\">2007\u5e74\u306b\u30b8\u30e7\u30fc\u30b8\u30a2\u5dde\u30a2\u30c8\u30e9\u30f3\u30bf\u3067\u5275\u696d<\/a>\u3002\u5275\u696d\u8005\u306f<a href=\"https:\/\/twitter.com\/davidcummings\" target=\"_blank\" rel=\"noopener noreferrer\">David Cummings<\/a>\u3068<a href=\"https:\/\/twitter.com\/AdamBlitzer\" target=\"_blank\" rel=\"noopener noreferrer\">Adam Blitzer<\/a>\u306e2\u4eba\u30022012\u5e7410\u6708\u3001<a href=\"http:\/\/www.pardot.com\/pardot-news\/pardot-joins-exacttarget\/\" target=\"_blank\" rel=\"noopener noreferrer\">ExactTarget\u306b\u3088\u308a9,550\u4e07\u30c9\u30eb\u3067\u8cb7\u53ce<\/a>\u3055\u308c\u305f\u3002<\/p>\n<p>2013\u5e7411\u6708\u73fe\u5728\u3001\u9867\u5ba2\u6570\u306f1,500\u4ee5\u4e0a\u3002\u30a2\u30c8\u30e9\u30f3\u30bf\u672c\u793e\u306e\u4ed6\u306b7\u62e0\u70b9\u306b\u30aa\u30d5\u30a3\u30b9\u3092\u69cb\u3048\u3066\u3044\u308b(\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u3001\u30aa\u30fc\u30b9\u30c6\u30a3\u30f3\u3001\u30ed\u30b5\u30f3\u30bc\u30eb\u30b9\u3001\u30b7\u30ab\u30b4\u3001\u30b7\u30a2\u30c8\u30eb\u3001\u30ed\u30f3\u30c9\u30f3\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2)\u3002\u300cAgency Partners\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u7cfb\u30d1\u30fc\u30c8\u30ca\u30fc\uff09\u300d\u3068\u300cImplementation Partners\uff08CRM\u9023\u643a\u306a\u3069\u6280\u8853\u7cfb\u30d1\u30fc\u30c8\u30ca\u30fc\uff09\u300d\u3068\u5354\u50cd\u3057\u3001\u4e3b\u306b\u5317\u7c73\u570f\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u300cPardot\u300d\u3068\u306f\u3001\u300c<a href=\"http:\/\/davidcummings.org\/2010\/06\/03\/the-pardot-name\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5e02\u5834\u306b\u51fa\u3059\uff08To Market\uff09\u300d\u3084\u300c\u8ca9\u58f2\u3059\u308b\uff08To Sell\uff09\u300d\u3092\u610f\u5473\u3059\u308b\u30e9\u30c8\u30d3\u30a2\u8a9e<\/a>\u3060\u305d\u3046\u3067\u3059\u3002\u767a\u97f3\u3057\u3084\u3059\u304f\u3001\u3064\u3065\u308a\u3084\u3059\u304f\u3001\u3055\u3089\u306b\u30c9\u30e1\u30a4\u30f3\u540d\u304c\u7a7a\u3044\u3066\u3044\u305f\u304b\u3089\u300cPardot\u300d\u3068\u3044\u3046\u540d\u524d\u306b\u3057\u305f\u3068\u306e\u3053\u3068\u3002<\/p>\n<p>\u30b9\u30ed\u30fc\u30ac\u30f3\u306f\u300cMake sales and marketing teams best friends with no-hassle marketing automation. Gain greater insight into ROI, increase marketing accountability, and more.\u300d\u3002<\/p>\n<p>\u203b\u55b6\u696d\u90e8\u9580\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306e\u30a2\u30e9\u30a4\u30f3\u30e1\u30f3\u30c8\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306eROI\u306e\u898b\u3048\u308b\u5316\u3068\u6700\u5927\u5316\u3092\u5b9f\u73fe\u3059\u308b\u3068\u3044\u3046\u4e3b\u65e8\u3067\u3059\u304c\u3001HubSpot\u304c\u63d0\u5531\u3059\u308b\u300c<a href=\"http:\/\/academy.hubspot.com\/inbound-marketing-certification\/close\/smarketing\" target=\"_blank\" rel=\"noopener noreferrer\">Smarketing<\/a>\u300d\u306b\u3082\u901a\u3058\u308b\u3068\u3053\u308d\u304c\u3042\u308a\u307e\u3059\u306d\u3002\u3061\u306a\u307f\u306b\u3001\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c0f\u7af6\u308a\u5408\u3044\uff08hassle\uff09\u3092\u98a8\u523a\u3057\u305f\u30b9\u30e9\u30a4\u30c9\u300c<a href=\"http:\/\/www.slideshare.net\/pardot\/sales-vs-marketing-the-original-game-of-thrones\" target=\"_blank\" rel=\"noopener noreferrer\">Sales vs. Marketing: The Original Game of Thrones<\/a>\u300d\u3092\u4eca\u5e744\u6708\u306bPardot\u304c\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f\u304c\u3001\u306a\u304b\u306a\u304b\u306e\u4eba\u6c17\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u3088\u3046\u3067\u3059\u3002<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/18927801\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<p>\u307e\u305f\u3001\u6559\u80b2\u30fb\u5553\u8499\u306e\u305f\u3081\u306b\u300c<a href=\"http:\/\/www.pardot.com\/nurturing-lab\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u7814\u7a76\u6240<\/a>\u300d\u3068\u3044\u3046\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u3064\u3044\u3066\u30b5\u30f3\u30d7\u30eb\u30d7\u30ed\u30b0\u30e9\u30e0\u3084\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u304c\u3042\u308b\u3002\u305f\u3060\u3001\u6700\u8fd1\u306f\u3042\u307e\u308a\u66f4\u65b0\u3055\u308c\u3066\u3044\u306a\u3055\u305d\u3046\u3002<\/p>\n<h2>2. Pardot\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u88fd\u54c1\u306a\u306e\u304b\uff1f<\/h2>\n<p>\u88fd\u54c1\u6982\u8981\u3092\u77e5\u308b\u3068\u3044\u3046\u70b9\u3067\u306f\u3001\u4ee5\u4e0b2\u70b9\u306e\u30b9\u30e9\u30a4\u30c9\u30b7\u30a7\u30a2\u304c\u308f\u304b\u308a\u3084\u3059\u3044\u3002<\/p>\n<h3>Pardot Basics Bootcamp<\/h3>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/27414234\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<h3>10 Ways To Get More From Your Pardot Solution<\/h3>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/27414214\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<p>\u307e\u305f\u3001\u300c\u5b9f\u969b\u306e\u753b\u9762\u3092\u52d5\u753b\u3067\u898b\u305f\u3044\u300d\u3068\u3044\u3046\u5834\u5408\u3001\u52d5\u753b\u300c<a href=\"https:\/\/pardot.wistia.com\/medias\/au4dc09b5f\" target=\"_blank\" rel=\"noopener noreferrer\">Sending an Email<\/a>\u300d\u304c\u304a\u3059\u3059\u3081\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u4e0b\u8a189\u70b9\u3001\u88fd\u54c1\u306e\u7279\u5fb4\u3092\u7c21\u5358\u306b\u307e\u3068\u3081\u305f\u3002<\/p>\n<ol>\n<li><a href=\"http:\/\/www.pardot.com\/faqs\/automation\/drip-programs\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drip Program<\/a>\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3059\u308bPardot\u306e\u30b3\u30a2\u6a5f\u80fd(\u30b3\u30fc\u30d2\u30fc\u306e\u6f0f\u6597\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u3092\u639b\u3051\u3066\u300cDrip\u300d\u3068\u3057\u3066\u3044\u308b\u3068\u3053\u308d\u304c\u5c0f\u7c8b\u3067\u3059\u306d)\u3002\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\uff08\u30d5\u30ed\u30fc\uff09\u3092\u8a2d\u5b9a\u3067\u304d\u308b\u3002\u3055\u3059\u304c\u300cno-hassle marketing automation\u300d\u3068\u3044\u3046\u3060\u3051\u3042\u3063\u3066\u3001UI\u306f\u304b\u306a\u308a\u3088\u304f\u3067\u304d\u3066\u3044\u308b\u3002<a href=\"http:\/\/www.pardot.com\/faqs\/best-practices\/drip-program-sample-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drip\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30b5\u30f3\u30d7\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a>\u3082\u3042\u308a\u3002\u3061\u306a\u307f\u306bHubSpot\u3067\u3082\u540c\u69d8\u3001\u30b5\u30f3\u30d7\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u300c<a href=\"http:\/\/blog.hubspot.com\/customers\/bid\/174461\/Introducing-Workflow-Recipes-Creating-Workflows-Is-Now-Easier-Than-Ever\" target=\"_blank\" rel=\"noopener noreferrer\">Workflow Recipes<\/a>\u300d\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u306d\u3002<\/li>\n<li>Scoring &amp; Grading\uff1a\u898b\u8fbc\u5ea6\u5408\u3044\u3092\u628a\u63e1\u3059\u308b\u624b\u304c\u304b\u308a\u3068\u306a\u308bWeb\u884c\u52d5\u5c65\u6b74\uff08implicit activities\uff09\u306b\u57fa\u3065\u3044\u3066\u5404\u30ea\u30fc\u30c9\u306b\u70b9\u6570\u3092\u4ed8\u4e0e\u3059\u308b\u306e\u304c<a href=\"http:\/\/www.pardot.com\/faqs\/scoringgrading\/how-are-prospects-scored\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6a5f\u80fd<\/a>\u3002\u30c7\u30d5\u30a9\u30eb\u30c8\u306e\u300cBaseline Scoring System\u300d\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u3044\u304f\u3002\u4e00\u65b9\u3001\u696d\u754c\u3084\u5f79\u8077\u3084\u4f01\u696d\u898f\u6a21\u306a\u3069\u306e\u5c5e\u6027\u60c5\u5831\uff08explicit information\uff09\u306b\u57fa\u3065\u3044\u3066F\u30e9\u30f3\u30af\uff08Poor\uff09\u304b\u3089A+\u30e9\u30f3\u30af\uff08Super Great\uff09\u307e\u3067\u30ea\u30fc\u30c9\u3092\u683c\u4ed8\u3051\u3059\u308b\u306e\u304c<a href=\"http:\/\/www.pardot.com\/faqs\/scoringgrading\/grades\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b0\u30ec\u30fc\u30c7\u30a3\u30f3\u30b0\u6a5f\u80fd<\/a>\u3002\u4e21\u6a5f\u80fd\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u3069\u306e\u30ea\u30fc\u30c9\u304c\u300cHot Lead\u300d\u306a\u306e\u304b\u3092\u9078\u5225\u3057\u3066\u3044\u304f\uff08<a href=\"http:\/\/www.pardot.com\/faqs\/scoringgrading\/lead-qualification-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lead Qualification<\/a>\uff09\u3002<\/li>\n<li>Form\uff1a\u591a\u6a5f\u80fd\u30d5\u30a9\u30fc\u30e0\u3002\u8907\u6570\u56de\u306b\u308f\u305f\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u901a\u3058\u3066\u30ea\u30fc\u30c9\u306e\u4f01\u696d\u60c5\u5831\uff08firmographics\uff09\u3068\u500b\u4eba\u60c5\u5831\uff08demographics\uff09\u3092\u5c11\u3057\u305a\u3064\u53ce\u96c6\u3059\u308b\u305f\u3081\u306e\u300c<a href=\"http:\/\/web.archive.org\/web\/20150429090629\/http:\/\/www.pardot.com:80\/features\/landing-pages\/progressive-profiling\/\" target=\"_blank\" rel=\"noopener noreferrer\">Progressive Profiling<\/a>\u300d\u6a5f\u80fd\u3092\u306f\u3058\u3081\u3001\u9078\u629e\u578b\u9805\u76ee\u306e\u9593\u306e\u9023\u52d5\u95a2\u4fc2\u3092\u5236\u5fa1\u3067\u304d\u308b\u300c<a href=\"http:\/\/www.pardot.com\/faqs\/administration\/form-fields\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dependent Fields<\/a>\u300d\u6a5f\u80fd\u3001IP\u9006\u5f15\u304d\u3067\u5730\u7406\u60c5\u5831\u3092\u5272\u308a\u51fa\u3057\u6240\u5728\u5730\u9805\u76ee\u3092\u81ea\u52d5\u5165\u529b\u3059\u308b\u300c<a href=\"http:\/\/www.pardot.com\/faqs\/forms\/auto-append-country-and-state-from-prospect-ip-address\/\" target=\"_blank\" rel=\"noopener noreferrer\">Auto-fill Prospect Location Data from IP Address<\/a>\u300d\u6a5f\u80fd\u3001\u30b9\u30d1\u30e0\u9632\u6b62\u306e\u305f\u3081\u306e\u300c<a href=\"http:\/\/www.pardot.com\/blog\/recaptcha-option-for-forms\/\" target=\"_blank\" rel=\"noopener noreferrer\">reCAPTCHA<\/a>\u300d\u8a2d\u5b9a\u6a5f\u80fd\u3001\u5c55\u793a\u4f1a\u306a\u3069\u5927\u91cf\u306e\u30ea\u30fc\u30c9\u60c5\u5831\u3092\u5165\u529b\u3059\u308b\u3068\u304d\u306b\u4fbf\u5229\u306a\u300c<a href=\"http:\/\/www.pardot.com\/blog\/kioskdata-entry-mode-for-forms-form-handlers-and-landing-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kiosk\/Data Entry Mode<\/a>\u300d\u6a5f\u80fd\u306a\u3069\u304c\u3042\u308b\u3002\u3061\u306a\u307f\u306b\u300cProgressive Profiling\u300d\u306b\u3064\u3044\u3066\u3001HubSpot\u3067\u306f\u540c\u69d8\u306e\u5185\u5bb9\u3092\u300c<a href=\"http:\/\/help.hubspot.com\/articles\/How_To_Doc\/how-to-use-progressive-profiling\" target=\"_blank\" rel=\"noopener noreferrer\">Smart Fields<\/a>\u300d\u3068\u3044\u3046\u6a5f\u80fd\u3067\u5b9f\u88c5\u3057\u3066\u3044\u307e\u3059\u306d\u3002<\/li>\n<li>CRM\u9023\u643a\uff1aSalesforce\u3001Microsoft Dynamics\u3001SugarCRM\u3001NetSuite\u3068\u9023\u643a\u53ef\u3002\u4e2d\u3067\u3082\u3084\u306f\u308a<a href=\"http:\/\/www.pardot.com\/faqs\/series\/salesforce-connector\/\" target=\"_blank\" rel=\"noopener noreferrer\">Salesforce\u3068\u306e\u9023\u643a<\/a>\u5b9f\u7e3e\u304c\u591a\u304f\u3001\u6280\u8853\u60c5\u5831\u3082\u305d\u306e\u5206\u5145\u5b9f\u3057\u3066\u3044\u308b\u3002\u6700\u8fd1\u51fa\u305f\u3070\u304b\u308a\u306e<a href=\"http:\/\/www.pardot.com\/new-features\/introducing-pardot-salesforce1-integration\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u300cSalesforce 1\u300d\u3068\u306e\u9023\u643a<\/a>\u306b\u3064\u3044\u3066\u3082\u8aac\u660e\u304c\u3042\u308b\u3002<\/li>\n<li><a href=\"http:\/\/www.pardot.com\/faqs\/site-search\/site-search\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u3068\u306e\u9023\u643a<\/a>\uff1a\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u3067\u8ab0(\u30ea\u30fc\u30c9)\u304c\u3069\u306e\u3088\u3046\u306a\u8a9e\u53e5\u3092\u5229\u7528\u3057\u305f\u306e\u304b\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3067\u304d\u308b\u3002<a href=\"http:\/\/www.suzukikenichi.com\/blog\/google-enforces-ssl-search-even-if-you-are-not-logging-in-google-account\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u691c\u7d22\u304cHTTPS\u5316\u3055\u308c\u3066Google\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u53d6\u5f97\u3067\u304d\u306a\u304f\u306a\u3063\u305f<\/a>\u5206\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u306f\u3042\u308a\u304c\u305f\u3044\u6a5f\u80fd\u3002<\/li>\n<li><a href=\"http:\/\/www.pardot.com\/faqs\/segmentation\/dynamic-lists\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dynamic Lists<\/a>\uff1a\u7279\u5b9a\u306e\u6761\u4ef6\u306b\u5408\u81f4\u3057\u305f\u30ea\u30fc\u30c9\u3092\u3001\u3042\u3089\u304b\u3058\u3081\u6307\u5b9a\u3057\u305f\u30ea\u30b9\u30c8\u306b\u81ea\u52d5\u7684\u306b\u767b\u9332\u3057\u305f\u308a\u3001\u9006\u306b\u30ea\u30b9\u30c8\u304b\u3089\u524a\u9664\u3059\u308b\u6a5f\u80fd\u3002\u8907\u6570\u306e\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u56de\u3059\u3001\u7279\u5b9a\u306e\u6761\u4ef6\u306b\u5408\u81f4\u3059\u308c\u3070CRM\u9023\u643a\u306e\u5bfe\u8c61\u5916\u306b\u81ea\u52d5\u7684\u306b\u8a2d\u5b9a\u3059\u308b\u3001\u306a\u3069\u306e\u5834\u9762\u3067\u4fbf\u5229\u306a\u6a5f\u80fd\u3002<\/li>\n<li><a href=\"http:\/\/www.pardot.com\/faqs\/emails\/advanced-email-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30e1\u30fc\u30eb\u914d\u4fe1\u5206\u6790<\/a>\uff1alitmus\u3092\u5229\u7528\u3057\u305f\u30d7\u30ec\u30d3\u30e5\u30fc\u6a5f\u80fd\u304c\u3042\u308a\u3001\u5404\u30c7\u30d0\u30a4\u30b9\u3084\u5404\u30e1\u30fc\u30e9\u30fc\u3067\u3069\u306e\u3088\u3046\u306b\u8868\u793a\u3055\u308c\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3002\u307e\u305f\u3001\u30e1\u30fc\u30eb\u306e\u95b2\u89a7\u6642\u9593\u3082\u6559\u3048\u3066\u304f\u308c\u308b\u300cEngagement &amp; Activity Reporting\u300d\u6a5f\u80fd\u304c\u3042\u308a\u3001Opened\u3001Glanced or Unread\u3001Skimmed\u3001Read\u3001Forwarded\u3001Printed\u306a\u3069\u3001\u53d7\u4fe1\u8005\u304c\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u3057\u305f\u304b\u3092\u30ec\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u308b\u3002<\/li>\n<li>\u305d\u306e\u4ed6\u4fbf\u5229\u6a5f\u80fd\uff1a<a href=\"http:\/\/www.pardot.com\/faqs\/prospects\/merging-prospects\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30de\u30fc\u30b8<\/a>\u6a5f\u80fd\u3001<a href=\"http:\/\/www.pardot.com\/faqs\/segmentation\/tags\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30bf\u30b0<\/a>\u6a5f\u80fd\u3001HubSpot\u306eSignals\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ea\u300c<a href=\"http:\/\/www.pardot.com\/products\/leaddeck-realtime-alerts\/\" target=\"_blank\" rel=\"noopener noreferrer\">LeadDeck<\/a>\u300d\u306a\u3069\u3001\u4f7f\u3044\u3084\u3059\u3055\u3092\u9ad8\u3081\u308b\u6a5f\u80fd\u304c\u3042\u308b\u3002\u307e\u305f\u3001<a href=\"http:\/\/www.pardot.com\/apps\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u9023\u643a\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3<\/a>\u3082\u591a\u304f\u3001CRM\u3060\u3051\u3067\u306a\u304f<a href=\"http:\/\/www.pardot.com\/apps\/google-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google AdWords<\/a>\u3001<a href=\"http:\/\/www.pardot.com\/apps\/wistia\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wistia<\/a>\u3001<a href=\"http:\/\/www.pardot.com\/apps\/twilio\/\" target=\"_blank\" rel=\"noopener noreferrer\">twilio<\/a>\u3001<a href=\"http:\/\/www.pardot.com\/apps\/eventbrite\/\" target=\"_blank\" rel=\"noopener noreferrer\">eventbrite<\/a>\u306a\u3069\u69d8\u3005\u306a\u30a2\u30d7\u30ea\u30fb\u30af\u30e9\u30a6\u30c9\u30b7\u30b9\u30c6\u30e0\u3068\u9023\u643a\u3067\u304d\u308b\u3002\u3082\u3061\u308d\u3093<a href=\"http:\/\/developer.pardot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">API<\/a>\u3082\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u3002<\/li>\n<li><a href=\"http:\/\/www.pardot.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4fa1\u683c<\/a>\uff1aProfessional(\u6708\u984d1,000\u30c9\u30eb\uff5e)\u3001Enterprise(\u540c2,000\u30c9\u30eb\uff5e)\u3001Ultimate(\u540c3,000\u30c9\u30eb\uff5e)\u306e3\u30a8\u30c7\u30a3\u30b7\u30e7\u30f3\u69cb\u6210\u3002\u30b3\u30f3\u30bf\u30af\u30c8(\u9867\u5ba2DB\u306e\u30ec\u30b3\u30fc\u30c9\u4ef6\u6570)\u304c10,000\u4ef6<span class=\"font-sm\">\uff08\u203b\uff09<\/span>\u3092\u8d85\u3048\u308b\u3068\u8ffd\u52a0\u6599\u91d1\u304c\u767a\u751f\u3059\u308b\u3002\u6700\u4f4e\u5951\u7d04\u671f\u9593\u306f1\u5e74\u9593\u3002<br \/>\n<span class=\"font-sm\">\u203b2016\u5e749\u670827\u65e5\u306b \u201c30,000\u4ef6\u201d \u3092 \u201c10,000\u4ef6\u201d \u306b\u4fee\u6b63\u3044\u305f\u3057\u307e\u3057\u305f\u3002<\/span><\/li>\n<\/ol>\n<h2>3. Pardot\u3092\u5c0e\u5165\u30fb\u904b\u7528\u3059\u308b\u4e0a\u3067\u5f79\u7acb\u3064\u30ea\u30bd\u30fc\u30b9\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\uff1f<\/h2>\n<p>\u5c0e\u5165\u304b\u3089\u904b\u7528\u306b\u81f3\u308b\u307e\u3067\u306e\u6d41\u308c\u3068\u3001Pardot\u304c\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9 &amp; \u30b5\u30dd\u30fc\u30c8\u306e\u5185\u5bb9\u304c\u4ee5\u4e0b\u306e<a href=\"http:\/\/www.pardot.com\/wp-content\/uploads\/2012\/06\/Pardot-Support-Experience.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9<\/a>\u306b\u307e\u3068\u3081\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<div id=\"attachment_4202\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4202\" class=\"size-full wp-image-4202\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2013\/11\/20131126_6_PardotServiceAndSupport-resized-600.png\" alt=\"Your Complete Guide to The Pardot Services Experience\" width=\"600\" height=\"204\" \/><p id=\"caption-attachment-4202\" class=\"wp-caption-text\">Your Complete Guide to The Pardot Services Experience<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>\u307e\u305f\u3001\u5c0e\u5165\u30fb\u904b\u7528\u306b\u95a2\u3059\u308b\u53c2\u8003\u60c5\u5831\u3068\u3057\u3066\u4ee5\u4e0b3\u70b9\u304c\u3042\u308b\u3002<\/p>\n<ol>\n<li><a href=\"http:\/\/www.pardot.com\/faqs\/account-questions\/implementation-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a4\u30f3\u30d7\u30ea\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30ac\u30a4\u30c9<\/a><\/li>\n<li><a href=\"http:\/\/www.pardot.com\/faqs\/administration\/technical-setup-overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c6\u30af\u30cb\u30ab\u30eb\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u30aa\u30fc\u30d0\u30fc\u30d3\u30e5\u30fc<\/a><\/li>\n<li><a href=\"http:\/\/www.pardot.com\/help\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30ca\u30ec\u30c3\u30b8\u30d9\u30fc\u30b9<\/a><\/li>\n<\/ol>\n<h2>\u304a\u307e\u3051\uff1aPardot\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3064\u3044\u3066<\/h2>\n<p>\u4ee5\u4e0b6\u70b9\u3001Pardot\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3064\u3044\u3066\u3002<\/p>\n<ol>\n<li>ExactTarget\u3068\u540c\u69d8\u3001MTA\u306f<a href=\"https:\/\/www.port25.com\/powermta\/\" target=\"_blank\" rel=\"noopener noreferrer\">Port25 Solutions\u306e\u300cPowerMTA\u300d<\/a><\/li>\n<li>\u30b7\u30a2\u30c8\u30eb\u3068\u30c0\u30e9\u30b9\u306e2\u30f6\u6240\u306b\u30c7\u30fc\u30bf\u30bb\u30f3\u30bf\u30fc\u3042\u308a<\/li>\n<li>CA\u306eNimsoft\u3092\u4f7f\u3063\u3066\u30b5\u30fc\u30d3\u30b9\u7a3c\u50cd\u72b6\u6cc1\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/li>\n<li><a href=\"http:\/\/www.pardot.com\/faqs\/account-questions\/data-security-at-pardot\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c7\u30fc\u30bf\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3<\/a>\u3068<a href=\"http:\/\/www.pardot.com\/faqs\/account-questions\/backup-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d0\u30c3\u30af\u30a2\u30c3\u30d7\u30dd\u30ea\u30b7\u30fc<\/a><\/li>\n<li>\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306e\u305f\u3081\u306b<a href=\"http:\/\/www.pardot.com\/faqs\/account-questions\/pardot-cookies\/\" target=\"_blank\" rel=\"noopener noreferrer\">1st Party Cookie\u30683rd Party Cookie\u3092\u4f75\u7528<\/a>\u3000\u203b<a href=\"https:\/\/blogs.adobe.com\/adobemarketingcloudjapan\/2013\/07\/29\/adobe-analytics-cookie\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adobe Analytics\u3068\u540c\u3058<\/a>\u3067\u3059\u306d\u3002<\/li>\n<li><a href=\"http:\/\/www.crmsearch.com\/pardot-technology.php\" target=\"_blank\" rel=\"noopener noreferrer\">LAMP \uff08\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306fSymphony\uff09<\/a><\/li>\n<\/ol>\n<p>\u4ee5\u4e0a\u3001Pardot\u307e\u3068\u3081\u3067\u3057\u305f\uff01<\/p>\n<p>\u203b2014\u5e746\u670817\u65e5\u8ffd\u8a18\uff1aPardot\u3001\u5c0e\u5165\u793e\u6570\u306e\u4f38\u3073\u304c\u8457\u3057\u3044\u305d\u3046\u3067\u3059\u3002<a href=\"http:\/\/venturebeat.com\/2014\/05\/01\/pardot-is-the-fastest-growing-marketing-automation-system-beating-hubspot-marketo-act-on\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pardot is the fastest-growing marketing automation system, beating Hubspot, Marketo, Act-On<\/a><\/p>\n<p>\u203b2014\u5e747\u670828\u65e5\u8ffd\u8a18\uff1aSales Cloud\u3001Pardot\u3001Communities\u3092\u7d71\u5408\u3057\u305f\u88fd\u54c1\u300cSalesforce1 Sales Reach\u300d\u304c2015\u5e74\u524d\u534a\u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u308b\u305d\u3046\u3067\u3059\u3002<a href=\"http:\/\/www.salesforce.com\/company\/news-press\/press-releases\/2014\/07\/140724.jsp\" target=\"_blank\" rel=\"noopener noreferrer\">Salesforce.com Unveils Salesforce1 Sales Reach<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u203b\u672c\u8a18\u4e8b\u306b\u8a18\u8f09\u306ePardot\u306f\u30012022\u5e744\u67087\u65e5\u306bMarketing Cloud Account Engagement\u306b\u88fd\u54c1\u540d\u304c\u5909\u66f4\u306b\u306a\u308a\u307e\u3057\u305f\u3002 1. \u3069\u306e\u3088\u3046\u306a\u4f1a\u793e\u306a\u306e\u304b\uff1f \u30af\u30e9\u30a6\u30c9\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3&#8230;<\/p>\n","protected":false},"author":99,"featured_media":7736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,1],"tags":[],"class_list":["post-4196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing","category-salesforce"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/4196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=4196"}],"version-history":[{"count":29,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/4196\/revisions"}],"predecessor-version":[{"id":14742,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/4196\/revisions\/14742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media\/7736"}],"wp:attachment":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=4196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=4196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=4196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}