{"id":4281,"date":"2014-04-18T15:05:10","date_gmt":"2014-04-18T06:05:10","guid":{"rendered":"http:\/\/blog.synergy-marketing.co.jp\/?p=4281"},"modified":"2024-07-31T11:07:29","modified_gmt":"2024-07-31T02:07:29","slug":"crm-idea-ad-optimization","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/crm-idea-ad-optimization","title":{"rendered":"CRM\u767a\u60f3\u306e\u5e83\u544a\u6700\u9069\u5316"},"content":{"rendered":"

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\n\u4eca\u56de\u306f\u3001\u201c\u9867\u5ba2\u884c\u52d5\u306e\u8996\u70b9\u201d\u304b\u3089\u5206\u6790\u30fb\u691c\u8a3c\u3092\u6df1\u3081\u308b\u3001CRM\u767a\u60f3\u306e\u5e83\u544a\u6700\u9069\u5316\u624b\u6cd5\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3046\u3002<\/p>\n

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1. BtoB\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3051\u308b\u8ab2\u984c\u3068\u306f<\/h2>\n

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\u76f4\u63a5\u52b9\u679c\u306e\u524d\u6bb5\u968e\u306e\u9593\u63a5\u52b9\u679c\u3092\u3075\u307e\u3048\u305f\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3082\u91cd\u8981\u3067\u3042\u308b\u304c\u3001\u56f31\u306e\u901a\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5f8c\u5de5\u7a0b\u306e\u9867\u5ba2\u7ba1\u7406\uff08CRM\uff0fSFA\uff09\u3067\u7ba1\u7406\u3055\u308c\u3066\u3044\u308b\u6210\u7d04\u30fbLTV\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u3002<\/p>\n

\"130_yasumatsu_03\"<\/p>\n

2. \u9867\u5ba2\u8996\u70b9\u304b\u3089\u306e\u6b63\u3057\u3044\u5206\u6790\u30fb\u691c\u8a3c\u3068\u306f<\/h2>\n

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\u591a\u304f\u306eBtoB\u4f01\u696d\u306b\u304a\u3044\u3066\u3001\u201c\u9867\u5ba2\u884c\u52d5\u306e\u8996\u70b9\u201d\u3067\u691c\u8a3c\u65b9\u6cd5\u3092\u8003\u3048\u308b\u3068\u3001\u9867\u5ba2\u7ba1\u7406\uff08CRM\uff0fSFA\uff09\u5074\u306e\u6210\u7d04\u30c7\u30fc\u30bf\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u5206\u6790\u30fb\u691c\u8a3c\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3053\u3068\u306f\u660e\u767d\u3067\u3042\u308b\u3002<\/p>\n

\"130_yasumatsu_04\"<\/p>\n

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\n\u3053\u308c\u3089\u3092\u7d71\u5408\u3057\u3001\u5206\u6790\u30fb\u691c\u8a3c\u3057\u305f\u5b9f\u7e3e\u306b\u3082\u3068\u3065\u304f\u4f8b\u3092\u7d39\u4ecb\u3057\u305f\u3044\u3002
\n\u4e0b\u8a18\u56f33\u3067\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306f\u6d41\u5165\u7d4c\u8defA\u3001B\u3068\u3082\u306b300\u4ef6\u3068\u540c\u6570\u3067\u3042\u308b\u3002\u3053\u3053\u307e\u3067\u306f\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3067\u628a\u63e1\u3067\u304d\u308b\u304c\u3001\u3053\u306e\u60c5\u5831\u3060\u3051\u3067\u6d41\u5165\u7d4c\u8defA\u3001B\u3068\u3082\u306b\u540c\u7b49\u306e\u8a55\u4fa1\u3092\u3057\u3066\u3001\u540c\u91d1\u984d\u306e\u30b3\u30b9\u30c8\u3092\u6295\u4e0b\u3059\u308b\u306e\u306f\u65e9\u8a08\u3067\u3042\u308b\u3002\u4e2d\u9593\u6307\u6a19\u3092\u3082\u3063\u3066\u5168\u4f53\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u4e0d\u5341\u5206\u3067\u3042\u308b\u3053\u3068\u306f\u5f53\u7136\u306e\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n

\u6b63\u3057\u304f\u8a55\u4fa1\u3059\u308b\u306b\u306f\u3001\u56f3\u306e\u901a\u308a\u9867\u5ba2\u7ba1\u7406\uff08CRM\uff0fSFA\uff09\u30c7\u30fc\u30bf\u3092\u4ed8\u52a0\u3057\u3066\u691c\u8a3c\u3059\u308b\u3002\u305d\u3046\u3059\u308b\u3068\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306f\u540c\u6570\u3067\u3042\u3063\u305f\u6d41\u5165\u7d4c\u8defA\u3068B\u3067\u306f\u3042\u308b \u304c\u3001\u6700\u7d42\u6210\u7d04\u306b\u81f3\u308b\u6210\u679c\u306f3\u500d\u3082\u306e\u9055\u3044\u304c\u3042\u308b\u3053\u3068\u304c\u898b\u3048\u3066\u304f\u308b\u3002\u3055\u3089\u306b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u91d1\u984d\u3084LTV\u307e\u3067\u691c\u8a3c\u3057\u3066\u3044\u304f\u3068\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304c\u660e\u3089\u304b\u306b\u5c11\u306a \u304b\u3063\u305fC\u306e\u65b9\u304c\u3001\u6700\u7d42\u7684\u306b\u306fB\u3088\u308a\u3082\u6210\u679c\u304c\u51fa\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n

\"130_yasumatsu_02\"<\/p>\n

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3. \u30c7\u30fc\u30bf\u306e\u7d71\u5408\u7684\u84c4\u7a4d\u304c\u3001\u696d\u7e3e\u306b\u5927\u304d\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b<\/h2>\n

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