{"id":4401,"date":"2014-05-08T13:19:59","date_gmt":"2014-05-08T04:19:59","guid":{"rendered":"http:\/\/blog.synergy-marketing.co.jp\/?p=4401"},"modified":"2025-03-13T14:01:38","modified_gmt":"2025-03-13T05:01:38","slug":"point-of-four-email-magazines","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/point-of-four-email-magazines","title":{"rendered":"\u30af\u30ea\u30c3\u30af\u7387\u304c4\u500d\u306b\uff01\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u8aad\u307e\u308c\u308b\u30e1\u30eb\u30de\u30ac\u306b\u306a\u308b4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3010\u691c\u8a3c\u5185\u5bb9\u3068\u5b9f\u7e3e\u5024\u3092\u516c\u958b\u3011"},"content":{"rendered":"<p><span class=\"font-sm\">\u203b\u3053\u306e\u8a18\u4e8b\u306f\u30012014\u5e745\u67088\u65e5\u306b\u300c\u7d30\u304b\u306aPDCA\u3092\u56de\u3059\u3053\u3068\u3067\u30af\u30ea\u30c3\u30af\u7387\u304c4\u500d\uff01\u8aad\u307e\u308c\u308b\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f34\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u300d\u3068\u3044\u3046\u30bf\u30a4\u30c8\u30eb\u3067\u6295\u7a3f\u3055\u308c\u305f\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n<p>\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u8907\u6570\u306e\u90e8\u7f72\u304c\u304a\u5ba2\u69d8\u5411\u3051\u306b<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/mail-magazine\/\" target=\"_blank\">\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3<\/a>\u3092\u767a\u884c\u3057\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u53d6\u308a\u4e0a\u3052\u308b\u306e\u306f\u3001\u300c\u898b\u8fbc\u307f\u9867\u5ba2\u5411\u3051\u300d\u306b\u6bce\u6708\u304a\u9001\u308a\u3057\u3066\u3044\u308b\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u304c\u76ee\u6a19\u6570\u5024\u3068\u3057\u3066\u3044\u308b\u306e\u304c\u3001<strong>\u300c\u5317\u7c73\u306b\u304a\u3051\u308bMarketing and Advertisement\u696d\u754c\u3067\u306e\u5e73\u5747\u958b\u5c01\u738718.81%\u3001\u5e73\u5747\u30af\u30ea\u30c3\u30af\u73872.44%<\/strong>\uff08\u203b<a href=\"http:\/\/mailchimp.com\/resources\/research\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noopener noreferrer\">mailchimp\u8abf\u3079<\/a>\uff09<strong>\u300d<\/strong>\u3067\u3057\u305f\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306b\u3001BtoB\u306e\u696d\u754c\u3067\u306e\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u306fBtoC\u306b\u6bd4\u3079\u3066\u4f4e\u3044\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u3093\u306a\u4e2d\u3001\u524d\u8ff0\u306e\u5317\u7c73\u57fa\u6e96\u306e\u76ee\u6a19\u3092\u9054\u6210\u3057\u3064\u3064\u3042\u308b\u3001\u5f0a\u793e\u306e\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3002\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u3044\u3046\u307e\u3060\u95a2\u5fc3\u306e\u8584\u3044\u304a\u5ba2\u69d8\u306b\u5bfe\u3057\u3001\u3069\u3046\u3084\u3063\u3066\u958b\u5c01\u7387\u3068\u30af\u30ea\u30c3\u30af\u7387\u3092\u4e0a\u3052\u3066\u3044\u3063\u305f\u306e\u304b\u3092\u5b9f\u4f8b\u3092\u3042\u3052\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/>\n \u5f0a\u793e\u306e\u4e8b\u4f8b\u304b\u3089\u3001\u305c\u3072\u30ab\u30a4\u30bc\u30f3\u306e\u30d2\u30f3\u30c8\u3092\u898b\u3064\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2 class=\"clear\">\u59cb\u307e\u308a\uff1a\u60c5\u5831\u76db\u308a\u3060\u304f\u3055\u3093<\/h2>\n<h3 class=\"clear\">\u3010\u8a08\u753b\u3068\u5b9f\u884c\u3011<\/h3>\n<p class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2014\/05\/132_sibata_014_01.jpg\" alt=\"132_sibata_014_01\" width=\"197\" height=\"611\" \/><\/p>\n<p>\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u300cCRM\u300d\u3092\u751f\u696d\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u300cHTML\u5f62\u5f0f\u3067\u3001\u304d\u308c\u3044\u306a\u3001\u5185\u5bb9\u306e\u3042\u308b\u30e1\u30fc\u30eb\u3092\u9001\u308b\u300d\u3053\u3068\u3092\u524d\u63d0\u3068\u3057\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\n 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class=\"clear\">\u3010\u7d50\u679c\u3011<\/h3>\n<ul>\n<li>\u5e73\u5747\u958b\u5c01\u7387\uff1a14.7%<\/li>\n<li>\u5e73\u5747\u30af\u30ea\u30c3\u30af\u7387\uff1a0.73%<\/li>\n<\/ul>\n<p>\u21d2\u958b\u5c01\u7387\u306f\u305d\u3046\u60aa\u304f\u306f\u306a\u3044\u5370\u8c61\u3060\u3063\u305f\u306e\u3067\u3059\u304c\u3001\u306a\u306b\u3057\u308d\u30af\u30ea\u30c3\u30af\u7387\u304c\u4f38\u3073\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n<h2 class=\"clear\">\u30ab\u30a4\u30bc\u30f3\uff11\uff1a\u3061\u3087\u3063\u3068\u9577\u3059\u304e\uff1f<\/h2>\n<h3 class=\"clear\">\u3010\u8a55\u4fa1\u3068\u30ab\u30a4\u30bc\u30f3\u3011<\/h3>\n<p class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2014\/05\/132_sibata_014_02.jpg\" alt=\"132_sibata_014_02\" width=\"200\" height=\"428\" \/><\/p>\n<p>\u30af\u30ea\u30c3\u30af\u7387\u304c\u4f38\u3073\u306a\u304b\u3063\u305f\u539f\u56e0\u306f<\/p>\n<ul>\n<li>\u60c5\u5831\u3092\u76db\u308a\u8fbc\u307f\u3059\u304e\u3066\u5168\u4f53\u306b\u9577\u3044<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u7b87\u6240\u304c\u591a\u3044<\/li>\n<\/ul>\n<p>\u3053\u306e2\u3064\u304c\u5f71\u97ff\u3057\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u3044\u3046\u4eee\u8aac\u3092\u7acb\u3066\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u300d\u300c\u5c0e\u5165\u4e8b\u4f8b\u66f4\u65b0\u300d\u300c<span style=\"color: #212f40;\">\u6a5f\u80fd\u7d39\u4ecbTips<\/span>\u300d\u3092\u524a\u9664\u3057\u3001\u5185\u5bb9\u306e\u30b9\u30ea\u30e0\u5316\u3092\u306f\u304b\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3055\u3089\u306b\u69d8\u5b50\u3092\u898b\u306a\u304c\u3089\u914d\u8272\u30fb\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u898b\u76f4\u3057\u3001\u30af\u30ea\u30c3\u30af\u3059\u308b\u5834\u6240\u306b\u30e1\u30ea\u30cf\u30ea\u3092\u3064\u3051\u307e\u3057\u305f\u3002<\/p>\n<h3 class=\"clear\">\u3010\u7d50\u679c\u3011<\/h3>\n<ul>\n<li>\u5e73\u5747\u958b\u5c01\u7387\uff1a13.0%<\/li>\n<li>\u5e73\u5747\u30af\u30ea\u30c3\u30af\u7387\uff1a0.54%<\/li>\n<\/ul>\n<p>\u21d2\u30ab\u30a4\u30bc\u30f3\u306e\u52b9\u679c\u306f\u898b\u3048\u305a\u3002\u958b\u5c01\u6570\u3001\u30af\u30ea\u30c3\u30af\u6570\u306f\u6a2a\u3070\u3044\u306e\u307e\u307e\u3002<\/p>\n<h2 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\/><\/p>\n<p>\u30c7\u30b6\u30a4\u30f3\u5909\u66f4\u3060\u3051\u3067\u306f\u9650\u5ea6\u304c\u3042\u308b\u3068\u3001\u4eca\u5ea6\u306f\u69cb\u6210\u305d\u306e\u3082\u306e\u3092\u898b\u76f4\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u904e\u53bb\u3001\u3088\u304f\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u8a18\u4e8b\u306e\u30c7\u30fc\u30bf\u306a\u3069\u304b\u3089\u3001\u4e8b\u4f8b\u7d39\u4ecb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u53cd\u5fdc\u304c\u826f\u3044\u3068\u3044\u3046\u7d50\u679c\u304c\u51fa\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u3001\u7279\u96c6\u8a18\u4e8b\u306f\u4e8b\u4f8b\u7d39\u4ecb\u306b\u7279\u5316\u3059\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002\u5408\u308f\u305b\u3066\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u3057\u3066\u3082\u3089\u3044\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u30dc\u30bf\u30f3\u3092\u914d\u7f6e\u3059\u308b\u306a\u3069\u30c7\u30b6\u30a4\u30f3\u3082\u30de\u30a4\u30ca\u30fc\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3002<\/p>\n<p>\u307e\u305f\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u304b\u3089\u306eCV\u306e\u3080\u305a\u304b\u3057\u3055\u3092\u5b9f\u611f\u3057\u3001CV\u7372\u5f97\u3068\u3044\u3046\u76ee\u6a19\u3092\u65b9\u5411\u8ee2\u63db\u3002\u958b\u5c01\u3059\u308b\u5c64\u306f\u4e00\u5b9a\u3068\u3044\u3046\u4eee\u8aac\u306e\u3082\u3068\u3001\u76ee\u6a19\u3092\u300c\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u300d\u306b\u518d\u8a2d\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3 class=\"clear\">\u3010\u7d50\u679c\u3011<\/h3>\n<ul>\n<li>\u5e73\u5747\u958b\u5c01\u7387\uff1a12.9%<\/li>\n<li>\u5e73\u5747\u30af\u30ea\u30c3\u30af\u7387\uff1a1.0%<\/li>\n<\/ul>\n<p>\u21d2\u7279\u96c6\u3092\u4e8b\u4f8b\u7d39\u4ecb\u306b\u5909\u3048\u3066\u304b\u3089\u3001\u30af\u30ea\u30c3\u30af\u7387\u306f\u5b89\u5b9a\u3057\u30661%\u3092\u8d85\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h2 class=\"clear\">\u30ab\u30a4\u30bc\u30f33\uff1a\u30c6\u30ad\u30b9\u30c8\u98a8\u3067\u79c1\u4fe1\u98a8\uff08\u5e73\u5747\u30af\u30ea\u30c3\u30af\u73872%\u8d85\u306b\uff01\uff09<\/h2>\n<h3 class=\"clear\">\u3010\u8a55\u4fa1\u3068\u30ab\u30a4\u30bc\u30f3\u3011<\/h3>\n<p class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2014\/05\/132_sibata_014_04.jpg\" alt=\"132_sibata_014_04\" width=\"200\" height=\"279\" 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