{"id":5072,"date":"2014-07-04T13:56:44","date_gmt":"2014-07-04T04:56:44","guid":{"rendered":"http:\/\/blog.synergy-marketing.co.jp\/?p=5072"},"modified":"2020-02-20T17:09:22","modified_gmt":"2020-02-20T08:09:22","slug":"about-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/about-marketing-automation","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f \u3000\uff5e\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\uff08CRM\u3084\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306e\u9055\u3044\uff5e"},"content":{"rendered":"<p>\u6700\u8fd1\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u76ee\u306b\u3059\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u30023\u6708\u306b\u7c73\u56fd\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u5927\u624bMarketo\u304c\u65e5\u672c\u6cd5\u4eba\u3092\u8a2d\u7acb\u3057\u305f\u3053\u3068\u306b\u52a0\u3048\u3001<a href=\"http:\/\/www.ibm.com\/us\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">IBM<\/a>\u3068<a href=\"http:\/\/www.silverpop.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Silverpop<\/a>\u3001Oracle\u3068Responsys\u3001<a href=\"http:\/\/www.adobe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adobe<\/a>\u3068<a href=\"http:\/\/www.adobe.com\/jp\/solutions\/campaign-management.html\" target=\"_blank\" rel=\"noopener noreferrer\">Neolane<\/a>\u3068\u3044\u3063\u305f\u3088\u3046\u306a\u5927\u624b\u30d9\u30f3\u30c0\u30fc\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u4f01\u696d\u306e\u8cb7\u53ce\u304c\u76f8\u6b21\u304e\u3001\u3044\u307e\u975e\u5e38\u306b\u30db\u30c3\u30c8\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u306f\u3044\u3063\u305f\u3044\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\u3001\u307e\u305f\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3069\u3046\u9055\u3046\u306e\u304b\u3092\u3054\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u304b\uff1f<\/h2>\n<p>\u3055\u307e\u3056\u307e\u306a\u30d9\u30f3\u30c0\u30fc\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u304c\u767a\u8868\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u4e00\u8a00\u3067\u3044\u3048\u3070\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u4f5c\u696d\u3092\u52b9\u7387\u5316\u3057\u3001\u3088\u308a\u65e9\u304f\u5229\u76ca\u3092\u3042\u3052\u308b\u305f\u3081\u306e\u624b\u6cd5\u30fb\u8003\u3048\u65b9\u300d\u3067\u3059\u3002\u8a00\u3044\u66ff\u3048\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u306f<strong>\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u305f\u3081\u306e\u3055\u307e\u3056\u307e\u306a\u624b\u6cd5\u3084\u30c6\u30af\u30cb\u30c3\u30af\u3092\u81ea\u52d5\u5316\u3057\u3001\u3088\u308a\u52b9\u7387\u3088\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u300d<\/strong>\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u304c\u5f97\u610f\u3068\u3059\u308b\u306e\u306f\u3001\u500b\u3005\u306e\u9867\u5ba2\u3068\u500b\u5225\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u4e8b\u3067\u3044\u304b\u306b\u305d\u306e\u9867\u5ba2\u304b\u3089\u5229\u76ca\u3092\u751f\u3080\u304b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u304c\u81ea\u52d5\u5316\u3067\u304d\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u308b\u3068\u4ee5\u4e0b\u306e5\u3064\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p class=\"box-blue\">1.\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<br \/>2.CRM<br \/>3.\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<br \/>4.\u30a4\u30d9\u30f3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<br \/>5.ROI\u5206\u6790<\/p>\n<p>\u3053\u308c\u3089\u306e\u624b\u6cd5\u304c\u7d71\u5408\u3055\u308c\u3001\u81ea\u52d5\u5316\u3055\u308c\u305f\u3082\u306e\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u304c\u8a95\u751f\u3057\u305f3\u3064\u306e\u80cc\u666f<\/h2>\n<p>\u3053\u3053\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u304c\u8a95\u751f\u3057\u305f\u80cc\u666f\u3092\u8003\u3048\u3066\u307f\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h3>\u2460\u30b7\u30b9\u30c6\u30e0\u306e\u8981\u56e0<\/h3>\n<p>\u30d6\u30e9\u30a6\u30b6\u3092\u901a\u3058\u3066\u3001\u3069\u3053\u3067\u3082\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308bSaaS\u306e\u8003\u3048\u65b9\u304c\u53f0\u982d\u3057\u3066\u304d\u305f\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u5834\u6240\u306b\u7e1b\u3089\u308c\u305a\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h3>\u2461\u9867\u5ba2\u5074\u306e\u8981\u56e0<\/h3>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u5168\u76db\u671f\u306e\u73fe\u4ee3\u306e\u9867\u5ba2\u304c\u3001\u5927\u91cf\u306e\u60c5\u5831\u3092\u81ea\u529b\u3067\u5165\u624b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u9867\u5ba2\u306f\u4f01\u696d\u5074\u304b\u3089\u60c5\u5831\u3092\u4e0e\u3048\u3089\u308c\u308b\u3060\u3051\u306e\u5b58\u5728\u3067\u306f\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\u3092\u81ea\u5206\u3067\u5165\u624b\u3057\u5224\u65ad\u3059\u308b\u529b\u3092\u5f97\u305f\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u8a00\u3044\u306a\u308a\u3067\u306f\u306a\u304f\u500b\u4eba\u304c\u7269\u7533\u3059\u5b58\u5728\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h3>\u2462\u4f01\u696d\u306e\u8981\u56e0<\/h3>\n<p>2008\u5e74\u306e\u30ea\u30fc\u30de\u30f3\u30b7\u30e7\u30c3\u30af\u4ee5\u964d\u3001\u4f01\u696d\u304c\u3088\u308a\u52b9\u7387\u3088\u304f\u9ad8\u3044\u5229\u76ca\u3092\u6c42\u3081\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3059\u3002\u7279\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3068\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3044\u3066\u3001\u4f5c\u696d\u3092\u52b9\u7387\u5316\u3059\u308b\u3053\u3068\u3067\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u3001\u3055\u3089\u306b\u58f2\u308a\u4e0a\u3052\u306e\u4e0a\u304c\u308b\u65b9\u6cd5\u3092\u6c42\u3081\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u8a95\u751f\u306e\u80cc\u666f\u304c\u308f\u304b\u3063\u305f\u3068\u3053\u308d\u3067\u30011\u3064\u306e\u7591\u554f\u304c\u6d6e\u304b\u3073\u307e\u3059\u3002<br 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alt=\"147_inagaki_02\" width=\"670\" height=\"432\" 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