{"id":5466,"date":"2014-09-10T16:01:19","date_gmt":"2014-09-10T07:01:19","guid":{"rendered":"http:\/\/blog.synergy-marketing.co.jp\/?p=5466"},"modified":"2017-12-27T18:46:59","modified_gmt":"2017-12-27T09:46:59","slug":"special-talk-lockon-synergymarketing","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/special-talk-lockon-synergymarketing","title":{"rendered":"\u3010\u7279\u5225\u5bfe\u8ac7\u3011\u30ed\u30c3\u30af\u30aa\u30f3\u00d7\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3000\u304a\u5ba2\u69d8\u306f\u6570\u5b57\u3067\u306f\u306a\u3044\u3002\u30c7\u30fc\u30bf\u306e\u30a6\u30e9\u306b\u304a\u5ba2\u69d8\u306e\u9854\u3092\u898b\u308b\u3002"},"content":{"rendered":"<p>\u300c\u304a\u5ba2\u69d8\u306e\u9854\u306f\u8868\u9762\u4e0a\u306e\u6570\u5b57\u3060\u3051\u3067\u306f\u898b\u3048\u3066\u3053\u306a\u3044\u3002\u305d\u308c\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5206\u6790\u306f\u4f01\u696d\u306e\u6b66\u5668\u306b\u306a\u308b\u300d<br \/>\n \u3053\u3093\u306a\u540d\u8a00\u304c\u6700\u5f8c\u306b\u98db\u3073\u51fa\u3057\u305f\u3001\u30ed\u30c3\u30af\u30aa\u30f3\u69d8\u3068\u306e\u7279\u5225\u5bfe\u8ac7\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/p>\n<p>\u300c\u304a\u5ba2\u69d8\u306e\u5f79\u306b\u7acb\u3064\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\uff08\uff1d\u30d7\u30ed\u30c0\u30af\u30c8\u7d39\u4ecb\u306f\u3057\u306a\u3044\uff09\u30bb\u30df\u30ca\u30fc\u3092\u3084\u308d\u3046!\u300d\u3092\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u958b\u50ac\u3057\u305f\u3001\u5e83\u544a\u52b9\u679c\u6e2c\u5b9a\u300cAD EBiS\u300d\u3067\u77e5\u3089\u308c\u308b<a href=\"\/company\/pr\/event\/2014\/0905000000.html\">\u30ed\u30c3\u30af\u30aa\u30f3\u69d8\u3068\u306e\u5171\u50ac\u30bb\u30df\u30ca\u30fc in \u540d\u53e4\u5c4b<\/a>\u306f\u5927\u597d\u8a55\u3067\u3057\u305f\u3002<br \/>\n \u304a\u5ba2\u69d8\u304c\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u3092\u6d3b\u7528\u3057\u3066\u5f97\u3089\u308c\u308b\u6210\u679c\u306a\u306e\u3060\u3001\u3068\u6539\u3081\u3066\u5b9f\u611f\u3002\u300c\u3053\u308c\u306f\u3001\u305c\u3072\u6771\u4eac\u3067\u3082\u3084\u308b\u3079\u304d!\u300d\u3068\u3001\u6771\u4eac\u3067\u306e\u958b\u50ac\u3082\u6c7a\u5b9a\u3057\u307e\u3057\u305f\u3002<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td><a href=\"\/company\/pr\/event\/2014\/0905000000.html\"><span class=\"font-lg\">\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u57fa\u790e\u304c2\u6642\u9593\u3067\u5b66\u3079\u308b\u30bb\u30df\u30ca\u30fc\u300c\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3068\u6d3b\u7528\u3092\u59cb\u3081\u305f\u3044\u4eba\u306e\u305f\u3081\u306e\u57fa\u790e\u8b1b\u5ea7\u300d<\/span><\/a>\u3000\u203b\u672c\u30bb\u30df\u30ca\u30fc\u306f\u7d42\u4e86\u3044\u305f\u3057\u307e\u3057\u305f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u305d\u308c\u306b\u5148\u99c6\u3051\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u4e21\u793e\u306e\u30b9\u30d4\u30fc\u30ab\u30fc\u306b\u3088\u308b\u5bfe\u8ac7\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/p>\n<h2>\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u306e\u30b9\u30da\u30b7\u30e3\u30eb\u5bfe\u8ac7<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5483\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2014\/09\/IMG_9018-670x446.jpg\" alt=\"IMG_9018\" width=\"670\" height=\"446\" \/><\/p>\n<p>\u305d\u308c\u3067\u306f\u3001\u4eca\u56de\u5bfe\u8ac7\u3057\u305f\u30b9\u30d4\u30fc\u30ab\u30fc\u3092\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9707\u64bc\u3055\u305b\u305f\u3001\u82e5\u5e7224\u6b73\u306e\u30bb\u30df\u30ca\u30fc\u5de7\u8005<strong style=\"font-size: medium;\"><br \/>\n <\/strong>\u30ed\u30c3\u30af\u30aa\u30f3 \u30a2\u30c9\u30a8\u30d3\u30b9\u55b6\u696d \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u3000\u99ac\u6e15 \u6587\u592a\u6c0f<br \/>\n \u203bad:tech\u4f1a\u5834\u3067\u3082\u4f1a\u3048\u308b\u3088\u3046\u3067\u3059\u3088!<\/li>\n<\/ul>\n<ul>\n<li><strong>\u00a0<\/strong>\u300c\u5206\u6790\u300d\u300c\u55b6\u696d\u300d\u300c\u30a8\u30d0\u30f3\u30b8\u30a7\u30ea\u30b9\u30c8\u300d\u3002\u73fe\u5834\u76ee\u7dda\u3067\u92ed\u304f\u5207\u308a\u8fbc\u3080<strong style=\"font-size: medium;\"><br \/>\n <\/strong>\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u4e8b\u696d\u90e8\u3000\u5b89\u677e \u5065<\/li>\n<\/ul>\n<p>\u3067\u306f\u3001\u65e9\u901f\u30b9\u30bf\u30fc\u30c8\u3067\u3059\u3002<\/p>\n<h2>\u3061\u3087\u3063\u3068\u5f85\u3063\u3066\u3001\u305d\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u6b63\u3057\u3044\u3067\u3059\u304b\uff1f<\/h2>\n<p><strong>\u5b89\u677e\u3000<\/strong>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u59cb\u307e\u3063\u305f\u3070\u304b\u308a\u306e\u3053\u308d\u3001PV\u304c\u91cd\u8981\u306a\u6307\u6a19\u3067\u3057\u305f\u3002\u305d\u308c\u3060\u3051\u3060\u3063\u305f\u3068\u8a00\u3063\u3066\u3082\u3044\u3044\u3068\u601d\u3046\u3093\u3067\u3059\u3088\u3002\u3064\u307e\u308a\u3001\uff11\u3064\u306e\u6307\u6a19\u3060\u3051\u3092KPI\u3068\u3057\u3066\u898b\u3066\u3044\u308b\u3068\u3044\u3046\u72b6\u6cc1\u3067\u3001\u3053\u308c\u3067\u306f\u90e8\u5206\u3057\u304b\u6700\u9069\u5316\u3067\u304d\u306a\u3044\u3002<\/p>\n<p><strong>\u99ac\u6e15\u3000<\/strong>\u305d\u3046\u3067\u3059\u306d\u3002\u5e83\u544a\u306b\u304a\u3044\u3066\u3082CV\u306f\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u306a\u3044\u3067\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u306b\u7740\u76ee\u3055\u308c\u304c\u3061\u3067\u3059\u3002<br \/>\n \u5f0a\u793e\u3082\u304a\u5ba2\u69d8\u306e\u76ee\u7684\u3084\u74b0\u5883\u306b\u5408\u308f\u305b\u3066\u3001CPA\uff08Cost Per Acquisition\uff09\u3084ROAS\uff08Return On Advertising Spend\uff09\u3092\u6307\u6a19\u3068\u3057\u3066\u4f7f\u3044\u5206\u3051\u308b\u3088\u3046\u63d0\u6848\u3057\u3066\u3044\u307e\u3059\u3002\u3067\u3059\u304c\u3001\u305d\u3053\u307e\u3067\u898b\u3066\u304f\u3060\u3055\u308b\u304a\u5ba2\u69d8\u306f\u307e\u3060\u307e\u3060\u5c11\u306a\u3044\u3067\u3059\u306d\u3002<\/p>\n<p><strong>\u5b89\u677e<\/strong>\u3000\u78ba\u304b\u306b\u6307\u6a19\u305d\u306e\u3082\u306e\u306b\u3064\u3044\u3066\u7406\u89e3\u304c\u9032\u3093\u3067\u3044\u306a\u3044\u3002<br \/>\n \u305f\u3068\u3048\u3070\u300c\u30ea\u30d4\u30fc\u30c8\u7387\u300d\u3002\u304a\u5ba2\u69d8\u306b\u300c\u30ea\u30d4\u30fc\u30c8\u7387\u3063\u3066\u3044\u304f\u3089\u3067\u3059\u304b\uff1f\u300d\u3068\u805e\u304f\u3068\u300c\u25cf\uff05\u3067\u3059\u300d\u3068\u7b54\u3048\u304c\u8fd4\u3063\u3066\u304f\u308b\u3002\u6b21\u306b\u3053\u3046\u805e\u304d\u307e\u3059\u3002\u300c\u305d\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u3063\u3066\u3001\u3069\u3046\u3084\u3063\u3066\u8a08\u7b97\u3057\u3066\u3044\u307e\u3059\u304b\u300d\u3002\u3053\u306e\u8cea\u554f\u306b\u3059\u3050\u7b54\u3048\u3089\u308c\u308b\u4eba\u306f\u591a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n \u3053\u308c\u306f\u7c21\u5358\u306a\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u591a\u304f\u306e\u73fe\u5834\u3067\u30cb\u30fc\u30ba\u306e\u9ad8\u3044KPI\u8a2d\u5b9a\u306e\u554f\u984c\u306b\u3064\u306a\u304c\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u79c1\u306f\u3001\u3044\u308f\u3086\u308b\u30ea\u30d4\u30fc\u30c8\u7387\u3060\u3051\u3067\u3082\u3001\u300c\u30ea\u30d4\u30fc\u30bf\u30fc\u7387\u300d\u300c\u30ea\u30d4\u30fc\u30c8\u58f2\u4e0a\u7387\u300d\u300c\u30ea\u30d4\u30fc\u30c8\u7387\u300d\u306e3\u3064\u3092\u4f7f\u3044\u5206\u3051\u3066\u3044\u307e\u3059\u3002\u304a\u5ba2\u69d8\u306e\u76ee\u7684\u306b\u9069\u3057\u305f\u6307\u6a19(KPI)\u3092\u9078\u629e\u3057\u3066\u6d3b\u52d5\u3092\u6e2c\u5b9a\u3057\u3066\u3044\u304f\u305f\u3081\u3067\u3059\u304c\u3001\u3082\u3061\u308d\u3093\u305d\u308c\u305e\u308c\u306e\u6570\u5f0f\u306f\u307e\u3063\u305f\u304f\u9055\u3044\u307e\u3059\u3002<br \/>\n \u30ea\u30d4\u30fc\u30c8\u7387\u3060\u3051\u898b\u3066\u3082\u3001\u305d\u306e\u5b9a\u7fa9\u3063\u3066\u3059\u3054\u304f\u91cd\u8981\u3067\u3059\u3002\u304a\u5ba2\u69d8\u304c\u5b9a\u7740\u3057\u3066\u3044\u308b\u304b\u3001\u4e00\u898b\u3055\u3093\u3067\u7d42\u308f\u3063\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u306e\u306f\u5546\u58f2\u306e\u57fa\u672c\u306a\u308f\u3051\u3060\u3057\u3002\u3053\u308c\u3092\u6b63\u3057\u304f\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3044\u3068\u3001\u305d\u306e\u7a4d\u307f\u91cd\u306d\u306e\u6709\u7121\u304c\u30dc\u30c7\u30a3\u30d6\u30ed\u30fc\u306e\u3088\u3046\u306b\u5f8c\u3005\u306e\u58f2\u4e0a\u306b\u5927\u304d\u304f\u52b9\u3044\u3066\u304d\u307e\u3059\u304b\u3089\u3002<\/p>\n<h2>\u30d9\u30f3\u30c0\u30fc\u540c\u58eb\u306e\u9023\u643a\u4e0d\u8db3\u304c\u30c7\u30fc\u30bf\u6d3b\u7528\u3092\u59a8\u3052\u3066\u3044\u308b\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5474\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2014\/09\/163_yokota_03-670x446.jpg\" alt=\"163_yokota_03\" width=\"670\" height=\"446\" \/><\/p>\n<p><strong>\u99ac\u6e15<\/strong>\u3000\u4eca\u307f\u305f\u3044\u306a\u8a71\u306f\u3001\u30c7\u30fc\u30bf\u69cb\u9020\u306f\u3053\u3046\u306a\u3063\u3066\u3044\u3066\u3053\u306e\u30c7\u30fc\u30bf\u306f\u3053\u3046\u6301\u3063\u3066\u3044\u308b\u3002\u3060\u304b\u3089\u3053\u306e\u6307\u6a19\u3092\u898b\u3066\u3044\u3053\u3046\u3001\u3068\u3044\u3046\u3053\u3068\u3092\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u62c5\u5f53\u8005\u304c\u30d1\u30c3\u3068\u5206\u304b\u3063\u3066\u3044\u306a\u3044\u3068\u5927\u5909\u306a\u6642\u4ee3\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u3001\u3068\u3044\u3046\u3053\u3068\u3092\u8868\u3057\u3066\u3044\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u6700\u521d\u306b\u304a\u3063\u3057\u3083\u3089\u308c\u305f\u3088\u3046\u306b\u306a\u304b\u306a\u304b\u96e3\u3057\u3044\u306e\u304c\u5b9f\u60c5\u3067\u3059\u3002\u305d\u306e\u969c\u58c1\u306b\u306f\u3001\u308f\u308c\u308f\u308c\u30d9\u30f3\u30c0\u30fc\u9593\u306e\u9023\u643a\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u3042\u308b\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n \u79c1\u305f\u3061\u306f\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u55b6\u696d\u3067\u30d2\u30a2\u30ea\u30f3\u30b0\u3057\u3066\u3044\u308b\u3068\u3001\u304a\u5ba2\u69d8\u304c\u3084\u308a\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u3053\u3068\u306f\u5c71\u306e\u3088\u3046\u306b\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u3092Web\u5e83\u544a\u306e\u7bc4\u7587\u3060\u3051\u3067\u7559\u3081\u3066\u3057\u307e\u3046\u306e\u304b\u3001CV\u5c5e\u6027\u3092\u8a2d\u5b9a\u3057CRM\u3082\u898b\u636e\u3048\u3066\u63d0\u6848\u3057\u3066\u3044\u304f\u304b\u3001\u3069\u3061\u3089\u306e\u65b9\u5411\u6027\u3067\u3044\u304f\u304b\u3068\u3044\u3046\u306e\u306f\u55b6\u696d\u62c5\u5f53\u306e\u529b\u306b\u3088\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u5b89\u677e\u3055\u3093\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u8003\u3048\u307e\u3059\u304b\u3002<\/p>\n<p><strong>\u5b89\u677e<\/strong>\u3000\u305f\u3057\u304b\u306b\u30d9\u30f3\u30c0\u30fc\u540c\u58eb\u306e\u9023\u643a\u306f\u5fc5\u8981\u3067\u3059\u3002<a 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\/>\n 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\/>\n \u305d\u3046\u3044\u3046\u610f\u5473\u3067\u3082\u3001\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u3068CRM\u3063\u3066\u5730\u5473\u306a\u6d3b\u52d5\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u30c7\u30fc\u30bf\u3092\u3064\u306a\u3044\u3067\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3059\u3054\u304f\u52b9\u679c\u304c\u51fa\u308b\u3093\u3067\u3059\u3088\u3002<\/p>\n<p><strong>\u99ac\u6e15<\/strong>\u3000\u305d\u3046\u3067\u3059\u306d\u3002<br \/>\n 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\/>\n \u305d\u3046\u3044\u3063\u305fCRM\u3092\u3061\u3087\u3063\u3068\u610f\u8b58\u3057\u305f\u5de5\u592b\u304c\u4ed8\u52a0\u4fa1\u5024\u306b\u306a\u308b\u3060\u308d\u3046\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\n \u4eca\u56de\u306e\u30bb\u30df\u30ca\u30fc\u306f\u30ec\u30af\u30c1\u30e3\u30fc\u5f62\u5f0f\u3067\u3057\u305f\u304c\u3001\u4eca\u5f8c\u306f\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306e\u3088\u3046\u306a\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u5f62\u5f0f\u304c\u3044\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\u3002Synergy!\u3084AD EBiS\u306e\u3088\u3046\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4f7f\u3044\u65b9\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30fc\u30bf\u30ea\u30c6\u30e9\u30b7\u30fc\u306e\u91cd\u8981\u6027\u3082\u3075\u307e\u3048\u3066\u3001\u7dcf\u5408\u7684\u306b\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3057\u3066\u3044\u304f\u3088\u3046\u306a\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5482\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2014\/09\/IMG_9017-670x446.jpg\" alt=\"IMG_9017\" width=\"670\" height=\"446\" 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href=\"\/company\/pr\/event\/2014\/0905000000.html\">\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u57fa\u790e\u304c2\u6642\u9593\u3067\u5b66\u3079\u308b\u30bb\u30df\u30ca\u30fc\u300c\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3068\u6d3b\u7528\u3092\u59cb\u3081\u305f\u3044\u4eba\u306e\u305f\u3081\u306e\u57fa\u790e\u8b1b\u5ea7\u300d<\/a><\/span>\u3000\u203b\u672c\u30bb\u30df\u30ca\u30fc\u306f\u7d42\u4e86\u3044\u305f\u3057\u307e\u3057\u305f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u304a\u5ba2\u69d8\u306e\u9854\u306f\u8868\u9762\u4e0a\u306e\u6570\u5b57\u3060\u3051\u3067\u306f\u898b\u3048\u3066\u3053\u306a\u3044\u3002\u305d\u308c\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5206\u6790\u306f\u4f01\u696d\u306e\u6b66\u5668\u306b\u306a\u308b\u300d 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