{"id":5933,"date":"2013-07-18T12:16:08","date_gmt":"2013-07-18T03:16:08","guid":{"rendered":"http:\/\/synergylead.jp\/?p=3960"},"modified":"2022-08-01T10:14:48","modified_gmt":"2022-08-01T01:14:48","slug":"what-is-exacttarget","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/what-is-exacttarget","title":{"rendered":"ExactTarget\u3068\u306f\uff1f\u3069\u306e\u3088\u3046\u306a\u4f1a\u793e\u306a\u306e\u304b\u307e\u3068\u3081\u3066\u307f\u307e\u3057\u305f\u3002"},"content":{"rendered":"

\u203b\u672c\u8a18\u4e8b\u306b\u8a18\u8f09\u306ePardot\u306f\u30012022\u5e744\u67087\u65e5\u306bMarketing Cloud Account Engagement\u306b\u88fd\u54c1\u540d\u304c\u5909\u66f4\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n

\u5148\u9031\u306e7\u670812\u65e5(\u91d1)\u3001\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30c9\u30c3\u30c8\u30b3\u30e0\u306b\u3088\u308bExactTarget<\/a>\u306e\u8cb7\u53ce\u304c\u5b8c\u4e86\u3057\u307e\u3057\u305f\u30026\u67084\u65e5\u306b\u8cb7\u53ce\u304c\u767a\u8868\u3055\u308c\u3066\u304b\u30891\u30f6\u6708\u304c\u7d4c\u3063\u3066\u3001ExactTarget\u306f\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30c9\u30c3\u30c8\u30b3\u30e0\u306e100%\u5b50\u4f1a\u793e\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u300cSalesforce + ExactTarget = The Platform of Choice for CMOs<\/a>\u300d\u3068\u3044\u3046\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u3082\u3068\u3001\u73fe\u6642\u70b9\u3067\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8272\u304c\u6fc3\u3044\u300cSalesforce Marketing Cloud<\/a>\u300d\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306a\u3069\u306e\u6a5f\u80fd\u3092\u6301\u3064ExactTarget\u3068\u3092\u7d71\u5408\u3057\u3066\u3044\u304f\u3068\u306e\u3053\u3068\u3002
\n\u3053\u308c\u307e\u3067\u306e\u300cSalesforce Marketing Cloud\u300d\u306f\u3001\u30ea\u30b9\u30cb\u30f3\u30b0\u30c4\u30fc\u30eb\u300cRadian6<\/a>\u300d\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u7ba1\u7406\u30fb\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u300cBuddy Media<\/a>\u300d\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u5e83\u544a\u7ba1\u7406\u30c4\u30fc\u30eb\u300cSocial.com<\/a>\u300d\u306e3\u3064\u304b\u3089\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u3053\u3053\u306b\u30014\u756a\u76ee\u306e\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u3068\u3057\u3066ExactTarget\u304c\u52a0\u308f\u308b\u5f62\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u300c\u8cb7\u53ce\u306b\u95a2\u3059\u308bFAQ\u30da\u30fc\u30b8<\/a>\u300d\u306b\u3001\u300cPardot<\/a>\u306e\u88fd\u54c1\u306f\u3069\u3046\u306a\u308a\u307e\u3059\u304b\uff1f\uff08Will there be any changes to Pardot\u2019s products?\uff09\u300d\u3068\u3044\u3046\u8cea\u554f\u3068\u3001\u305d\u308c\u306b\u5bfe\u3059\u308b\u300cPardot\u3068Sales Cloud\u306e\u7d71\u5408\u3092\u9032\u3081\u3066\u3044\u304f\u300d\u3068\u3044\u3046\u4e3b\u65e8\u306e\u56de\u7b54\u304c\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u30022012\u5e7410\u6708\u3001BtoB\u9818\u57df\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u5f37\u3044Pardot\u3092ExactTarget\u304c9,520\u4e07\u30c9\u30eb\u3067\u8cb7\u53ce<\/a>\u3057\u307e\u3057\u305f\u304c\u3001\u65e7Pardot\u88fd\u54c1\u306f\u3069\u3061\u3089\u304b\u3068\u3044\u3046\u3068Marketing Cloud\u3067\u306f\u306a\u304fSales Cloud\u306b\u5bc4\u305b\u3066\u3044\u304f\u3088\u3046\u3067\u3059\u3002SFA\u3068MA\u306e\u878d\u5408\u3067\u3059\u306d\u3002<\/p>\n

25\u5104\u30c9\u30eb\u3068\u3044\u3046\u3001\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30c9\u30c3\u30c8\u30b3\u30e0\u306b\u3068\u3063\u3066\u306f\u904e\u53bb\u6700\u9ad8\u91d1\u984d\u306e\u8cb7\u53ce\u6848\u4ef6\u3068\u306a\u3063\u305fExactTarget\u8cb7\u53ce\u3067\u3059\u304c\u3001\u3053\u306eExactTarget\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u4f1a\u793e\u306a\u306e\u304b\u3002\u4ee5\u4e0b\u306b\u307e\u3068\u3081\u3066\u307f\u307e\u3057\u305f\uff082013\u5e747\u6708\u6642\u70b9\u306e\u72b6\u6cc1\uff09\u3002<\/p>\n

ExactTarget\u3068\u306f
\n\"20130718_1_ExactTargetSalesforce-resized-600\"<\/h2>\n

2000\u5e74\u306b\u5275\u696d\u30012012\u5e74\u306b\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u8a3c\u5238\u53d6\u5f15\u6240\u306b\u4e0a\u5834\u3002\u672c\u793e\u306f\u30a2\u30e1\u30ea\u30ab\u4e2d\u897f\u90e8\u30a4\u30f3\u30c7\u30a3\u30a2\u30ca\u5dde\u306e\u30a4\u30f3\u30c7\u30a3\u30a2\u30ca\u30dd\u30ea\u30b9\u3002\u30a2\u30e1\u30ea\u30ab\u4ee5\u5916\u3067\u306f8\u30f6\u56fd\u306b\u62e0\u70b9<\/a>\u3092\u6301\u3064\uff08\u30ab\u30ca\u30c0\u3001\u30a4\u30ae\u30ea\u30b9\u3001\u30c9\u30a4\u30c4\u3001\u30d5\u30e9\u30f3\u30b9\u3001\u30b9\u30a6\u30a7\u30fc\u30c7\u30f3\u3001\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u30d6\u30e9\u30b8\u30eb\uff09\u3002\u5f93\u696d\u54e1\u6570\u306f\u7d041,700\u4eba\u3002<\/p>\n

2012\u5e74\u306e\u58f2\u4e0a\u9ad8\u306f2\u51049,380\u4e07\u30c9\u30eb\u3002\u58f2\u4e0a\u9ad8\u306e8\u5272\u3092\u30a2\u30e1\u30ea\u30ab\u672c\u56fd\u30012\u5272\u3092\u672c\u56fd\u4ee5\u5916\u3067\u7a3c\u3044\u3067\u3044\u308b\u3002\u307e\u305f\u3001\u5225\u306e\u8996\u70b9\u3067\u898b\u308b\u3068\u3001\u58f2\u4e0a\u9ad8\u306e8\u5272\u3092\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\uff08Subscription Revenue\uff09\u30012\u5272\u3092\u4eba\u7684\u30b5\u30fc\u30d3\u30b9\uff08Professional Services Revenue\uff09\u3067\u7a3c\u3044\u3067\u3044\u308b\u3002<\/p>\n

\u58f2\u4e0a\u9ad8\u306e\u63a8\u79fb\u3068\u3044\u3046\u70b9\u3067\u306f\u30012009\u5e749,500\u4e07\u30c9\u30eb\u30012010\u5e741\u51043,400\u4e07\u30c9\u30eb\u30012011\u5e742\u5104700\u4e07\u30c9\u30eb\u30012012\u5e742\u51049,380\u4e07\u30c9\u30eb\u3068\u3001\u6bce\u5e741.4\u500d\u304f\u3089\u3044\u3067\u6210\u9577\u3002\u305f\u3060\u8ca9\u58f2\u8cbb\u3068\u7814\u7a76\u958b\u767a\u8cbb\u304c\u97ff\u3044\u3066\u76f4\u8fd14\u5e74\u9593\u306f\u305a\u3063\u3068\u55b6\u696d\u8d64\u5b57\u3002\u3061\u306a\u307f\u306b\u30012012\u5e7412\u6708\u672b\u6642\u70b9\u3067\u7dcf\u8cc7\u7523\u306f3\u51048,700\u4e07\u30c9\u30eb\u3001\u7d2f\u7a4d\u8d64\u5b57\u306f1\u51046,700\u4e07\u30c9\u30eb\u3002
\n\u203b\u53c2\u8003\u30ea\u30f3\u30af\uff1aExactTarget\u306e10-K\uff08\u6709\u4fa1\u8a3c\u5238\u5831\u544a\u66f8\u306b\u76f8\u5f53\u3059\u308b\u66f8\u985e\uff09<\/a><\/p>\n

\u6700\u8fd1\u306e\u4e3b\u306a\u8cb7\u53ce\u306f\u6b21\u306e3\u4ef6\u3002(1)2010\u5e74\u306b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u7ba1\u7406\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u300cCoTweet\u300d\u793e\u3092\u8cb7\u53ce\u3002\u3053\u306eCoTweet\uff08\u73fe\u540d\u79f0\u306f\u300cSocialEngage\u300d\uff09\u306fNTT\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba\u304c2011\u5e74\u304b\u3089\u65e5\u672c\u3067\u72ec\u5360\u8ca9\u58f2\u3057\u3066\u3044\u308b\u3002(2)2012\u5e74\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u300cPardot\u300d\u793e\u30929,520\u4e07\u30c9\u30eb\u3067\u8cb7\u53ce\u3002(3)\u540c\u3058\u304f2012\u5e74\u3001\u30c7\u30fc\u30bf\u5206\u6790\u30fb\u30ec\u30b3\u30e1\u30f3\u30c9\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u300ciGoDigital\u300d\u793e\u30922,100\u4e07\u30c9\u30eb\u3067\u8cb7\u53ce\u3002<\/p>\n

\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u3064\u3044\u3066<\/h2>\n

http:\/\/www.exacttarget.com\/products<\/a> \u306b\u30d7\u30ed\u30c0\u30af\u30c8\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u306e\u7d75\u304c\u8f09\u3063\u3066\u304a\u308a\u3001Email\u304b\u3089Mobile\u3001Social\u3001Web\u3001Marketing Automation\u3001Data & Analytics\u307e\u3067Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a2\u30d7\u30ea\u306e\u69cb\u6210\u8981\u7d20\u3092\u81ea\u793e\u958b\u767a\u3068\u8cb7\u53ce\u306b\u3088\u3063\u3066\u7740\u5b9f\u306b\u62bc\u3055\u3048\u3066\u304d\u305f\u3002\u3053\u308c\u3089\u306e\u30a2\u30d7\u30ea\u3092\u7dcf\u79f0\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u540d\u3068\u3057\u3066\u300cInteractive Marketing Hub\uff08\u4ee5\u4e0b\u3001IMH\uff09\u300d\u3092\u8a2d\u5b9a\u3057\u3001\u300cData-Driven Digital Marketing Solutions\u300d\u3060\u3068\u8aac\u660e\u3057\u3066\u3044\u308b\u3002\u3053\u306eIMH\u306e\u30e6\u30fc\u30b6\u306f\u4e3b\u306b\u4e2d\u5805\u30fb\u5927\u624b\u4f01\u696d\u3002\u5b9f\u969b\u3001Nike\u3001Zappos\u3001Microsoft\u3001Gap\u306a\u3069\u30a2\u30e1\u30ea\u30ab\u306e\u591a\u304f\u306e\u30e1\u30b8\u30e3\u30fc\u30d6\u30e9\u30f3\u30c9\u3068\u53d6\u5f15\u3092\u3057\u3066\u3044\u308b\u3002<\/p>\n

\u30d7\u30ed\u30c0\u30af\u30c8\u6226\u7565\u306fSalesforce\u306b\u5c11\u3057\u4f3c\u3066\u3044\u308b\u3002\u300cAppExchange<\/a>\u300d\u306e\u3088\u3046\u306a\u300cHubExchange<\/a>\u300d\u3068\u3044\u3046\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3092\u904b\u55b6\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u95a2\u9023\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308a\u63c3\u3048\u3066\u3044\u308b\u3002\u307e\u305f\u3001\u300cForce.com\u300d\u306e\u3088\u3046\u306a\u300cFuel\u300d\u3068\u3044\u3046PaaS\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002<\/p>\n

\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u7279\u9577<\/h3>\n
    \n
  1. \u4ed6\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u30a2\u30c0\u30d7\u30bf\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u3002Salesforce\u3001Dynamics\u3001Oracle CRM\u306a\u3069\u4e3b\u8981CRM\u3068\u306e\u9023\u643a\u6a5f\u80fd\u3092\u642d\u8f09\u3002
    \n\u203b\u53c2\u8003\u30ea\u30f3\u30af\uff1a    Integrated Products \u2013 CRM and Web Analytic Solutions<\/a><\/li>\n
  2. PaaS\u3067\u3042\u308b\u300cFuel<\/a>\u300d\u306b\u306f\u5f37\u529b\u306aAPI\u3092\u642d\u8f09\u3002\u3053\u306e\u300cFuel\u300d\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001SaaS\u30ec\u30a4\u30e4\u30fc\u306eIMH\u3068\u9023\u643a\u3059\u308b\u30a2\u30d7\u30ea\u3092\u958b\u767a\u3067\u304d\u308b\u3002\u307e\u305f\u3001\u300cCode@ExactTarget<\/a>\u300d\u3068\u3044\u3046\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308b\u306a\u3069\u3001\u958b\u767a\u8005\u652f\u63f4\u306e\u305f\u3081\u306e\u30c6\u30af\u30cb\u30ab\u30eb\u30ea\u30bd\u30fc\u30b9\u3082\u5145\u5b9f\u3057\u3066\u3044\u308b\u3002\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30c9\u30c3\u30c8\u30b3\u30e0\u304c\u300cDeveloper Force\u300d\u3068\u3044\u3046\u958b\u767a\u8005\u5411\u3051\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u306e\u3068\u4f3c\u3066\u3044\u308b\u3002<\/li>\n<\/ol>\n

    \u9867\u5ba2\u6570\u306f\u7d0410,000\u3002\u3046\u30616,000\u304c\u76f4\u8ca9\u9867\u5ba2\u3002\u9867\u5ba2\u304a\u3088\u3073\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u5411\u3051\u306eCRM\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4e00\u74b0\u3067\u300c3sixty\u300d\u3068\u3044\u3046\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u3002\u4ee5\u4e0b5\u3064\u306e\u3053\u3068\u304c\u3067\u304d\u308b\u3002
    \n\u3061\u306a\u307f\u306b\u3001\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30c9\u30c3\u30c8\u30b3\u30e0\u3082\u300c    Salesforce Success Community<\/a>\u300d\u3068\u3044\u3046\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u3002<\/p>\n

      \n
    1. Access free on-demand tutorials and how-to guides.<\/li>\n
    2. Tap into the industry’s best digital marketing resources, including whitepapers and case studies.<\/li>\n
    3. Learn how you can take advantage of the Orange Partner Network.<\/li>\n
    4. Provide direct feedback and pose questions to the ExactTarget product team.<\/li>\n
    5. Share best practices with industry colleagues and experts.<\/li>\n<\/ol>\n

      \u6700\u5f8c\u306b\u3001\u53c2\u8003\u60c5\u5831<\/h2>\n