{"id":5940,"date":"2013-09-02T17:21:25","date_gmt":"2013-09-02T08:21:25","guid":{"rendered":"http:\/\/synergylead.jp\/?p=4056"},"modified":"2016-07-11T13:26:27","modified_gmt":"2016-07-11T04:26:27","slug":"screw-sexy-be-helpful","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/screw-sexy-be-helpful","title":{"rendered":"Screw Sexy, Be Helpful."},"content":{"rendered":"<p><a href=\"http:\/\/www.inbound.com\/\" target=\"_blank\">HubSpot INBOUND 2013<\/a>\u306e\u30ec\u30dd\u30fc\u30c8\u7d9a\u304d\u3067\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u671f\u9593\u4e2d\u3001100\u500b\u4ee5\u4e0a\u306e\u30bb\u30df\u30ca\u30fc\u304c\u958b\u50ac\u3055\u308c\u307e\u3057\u305f\u304c\u3001\u305d\u306e\u4e2d\u306b\u300cMaking \u201cBoring Industry\u201d Content Work For Your Business\u300d\u3068\u3044\u3046\u30bb\u30df\u30ca\u30fc\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u5f53\u521d\u306f1\u56de\u3060\u3051\u306e\u4e88\u5b9a\u3067\u3057\u305f\u304c\u3001\u5927\u304d\u306a\u53cd\u97ff\u304c\u3042\u3063\u305f\u305f\u3081\u3001\u8ffd\u52a02\u56de\u306e\u30a2\u30f3\u30b3\u30fc\u30eb\u958b\u50ac\u304c\u306a\u3055\u308c\u305f\u4eba\u6c17\u30bb\u30df\u30ca\u30fc\u3067\u3059\u3002<\/p>\n<p>\u30b9\u30d4\u30fc\u30ab\u30fc\u306f\u3001\u4f4f\u5b85\u30ed\u30fc\u30f3\u3092\u53d6\u308a\u6271\u3046\u5730\u65b9\u9280\u884c\u300c<a href=\"http:\/\/www.amerifirst.com\/\" target=\"_blank\">AmeriFirst<\/a>\u300d\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u300cDan Moyle\u300d\u6c0f\u3002Boring\u306a\u696d\u754c\u3067\u3069\u306e\u3088\u3046\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3064\u304f\u308c\u3070\u3044\u3044\u304b\u3068\u3044\u3046\u30c6\u30fc\u30de\u3067\u3059\u3002\u203bBoring\u306f\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u7acb\u5834\u306b\u3088\u3063\u3066\u53d7\u3051\u6b62\u3081\u65b9\u304c\u9055\u3046\u306e\u3067\u3001\u6562\u3048\u3066\u82f1\u8a9e\u306e\u307e\u307e\u306b\u3057\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30bb\u30df\u30ca\u30fc\u306e\u4e2d\u3067\u3001\u5fc3\u306b\u6b8b\u3063\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u30922\u70b9\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3044\u305a\u308c\u3082\u3001\u50d5\u306a\u308a\u306e\u89e3\u91c8\u3092\u5c11\u3057\u65bd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>1. Be Helpful.<\/h2>\n<p>\u300cBe exiting.\u300d\u3067\u3082\u306a\u304f\u3001\u300cBe sexy.\u300d\u3067\u3082\u306a\u3044\u3002\u300cBe helpful.\u300d\u3060\u3002\u3072\u3068\u3081\u307c\u308c\u3059\u308b\u65b0\u5546\u54c1\u304c\u3069\u3093\u3069\u3093\u51fa\u3066\u304f\u308b\u696d\u754c\u3058\u3083\u306a\u3044\u3068\u304b\u3001\u83ab\u5927\u306a\u304a\u91d1\u3092\u304b\u3051\u3066\u304b\u3063\u3053\u3044\u3044\u5e83\u544a\u3092\u6253\u3066\u308b\u696d\u754c\u3058\u3083\u306a\u3044\u3068\u304b\u3001\u305d\u3093\u306a\u3053\u3068\u306f\u6c17\u306b\u3057\u306a\u304f\u3066\u3044\u3044\uff08Screw Sexy\uff09\u3002\u6709\u76ca\u306a\u3001\u5b9f\u7528\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3064\u304f\u308b\u3053\u3068\uff08Be helpful\uff09\u3002\u77e5\u308a\u305f\u304c\u3063\u3066\u3044\u308b\u4eba\u306b\u3068\u3063\u3066\u306f\u3001\u3042\u306a\u305f\u304c\u3064\u304f\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u6c7a\u3057\u3066\u9000\u5c48\u306a\u3082\u306e\u3058\u3083\u306a\u3044\uff08It\u2019s not boring for those who want to know\uff09\u3002\u51fa\u3057\u5207\u308c\uff08Help them as much as you can\uff09\u3002<\/p>\n<h2>2. Shift focus to \u201cJournalism\u201d<\/h2>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3064\u304f\u308b\u3068\u304d\u3001<a href=\"http:\/\/www.slideshare.net\/danmoyle\/boring-industry-content-can-still-kick-ass\/20\" target=\"_blank\">5W1H<\/a>\u3067\u8003\u3048\u3066\u307f\u3088\u3046\u3002Who\u3001What\u3001Why\u3001When\u3001Where\u3001\u305d\u308c\u306bHow \uff08Do I solve my problem with your service\/product\/company?\uff09\u3060\u3002<\/p>\n<p>\u3053\u306e\u90e8\u5206\u306f\u500b\u4eba\u7684\u306a\u611f\u60f3\u3067\u3059\u304c\u3001\u305f\u3068\u3048\u3070\u4f4f\u5b85\u30ed\u30fc\u30f3\u306e\u30d6\u30ed\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u30925W1H\u3067\u3064\u304f\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u306d\u3002<\/p>\n<ul>\n<li>When\uff1a\u4f4f\u5b85\u30ed\u30fc\u30f3\u306e\u4eee\u5be9\u67fb\u3092\u7533\u3057\u8fbc\u3080\u306e\u306b\u6700\u9069\u306a\u6642\u671f\u3068\u306f\uff1f<\/li>\n<li>Where\uff1a\u91d1\u5229\u3068\u512a\u9047\u30b5\u30fc\u30d3\u30b9\u304c\u512a\u308c\u3066\u3044\u308b\u30cd\u30c3\u30c8\u9280\u884c5\u9078<\/li>\n<li>Who\uff1a\u3010\u3053\u308c\u304c\u73fe\u5b9f\u3011\u4f4f\u5b85\u30ed\u30fc\u30f3\u306e\u501f\u308a\u63db\u3048\u3067\u5f97\u3092\u3057\u305f\u4eba\u3001\u640d\u3092\u3057\u305f\u4eba\u3002<\/li>\n<li>What\uff1a\u4eee\u5be9\u67fb\u6642\u306b\u7528\u610f\u3059\u3079\u304d\u66f8\u985e\u307e\u3068\u3081<\/li>\n<li>Why\uff1a\u56fa\u5b9a\u91d1\u5229\u3088\u308a\u3082\u5909\u52d5\u91d1\u5229\u306e\u65b9\u3092\u9078\u3076\u3079\u304d5\u3064\u306e\u7406\u7531<\/li>\n<li>How (much)\uff1a\u4f4f\u5b85\u30ed\u30fc\u30f3\u306e\u5951\u7d04\u306b\u5fc5\u8981\u306a\u8af8\u7d4c\u8cbb\u306e\u76f8\u5834\u3092\u5927\u516c\u958b<\/li>\n<\/ul>\n<p>\u500b\u4eba\u7684\u611f\u60f3\u3053\u3053\u307e\u3067\u3067\u3059\u3002\u672c\u984c\u300cShift focus to &#8220;Journalism&#8221;\u300d\u306b\u623b\u308a\u307e\u3059\u3002Dan Moyle\u6c0f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30a2\u30a4\u30c7\u30a2\uff08\u30cd\u30bf\uff09\u3092\u51fa\u3059\u3068\u304d\u306f\u4ee5\u4e0b\u306e<a href=\"http:\/\/www.slideshare.net\/danmoyle\/boring-industry-content-can-still-kick-ass\/28\" target=\"_blank\">3\u3064<\/a>\u3092\u5f53\u305f\u308b\u3068\u3044\u3044\u3001\u3068\u8a71\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<div id=\"attachment_4057\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4057\" class=\"size-full wp-image-4057\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2014\/06\/Inbound2013_DanMoyleSession-resized-600.png\" alt=\"Where does the content begin?\" width=\"600\" height=\"450\" \/><p id=\"caption-attachment-4057\" class=\"wp-caption-text\">Where does the content begin?<\/p><\/div>\n<ol>\n<li>\u9867\u5ba2\uff1a\u9867\u5ba2\u306b\u76f4\u63a5\u805e\u3044\u3066\u307f\u308b\u3002\u307e\u305f\u306f\u3001\u9867\u5ba2\u3068\u65e5\u3005\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3057\u3066\u3044\u308b\u55b6\u696d\u62c5\u5f53\u8005\u306b\u805e\u3044\u3066\u307f\u308b\u3002<\/li>\n<li>\u30cb\u30e5\u30fc\u30b9\uff1a\u696d\u754c\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u3084\u65b0\u3057\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30c6\u30fc\u30de\u306b\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3064\u304f\u308c\u306a\u3044\u304b\u3002\u307e\u305f\u3001\u9867\u5ba2\u5074\u3067\u8a71\u984c\u306b\u306a\u3063\u3066\u3044\u308b\u4e8b\u67c4\u3084\u8d77\u3053\u3063\u3066\u3044\u308b\u4e8b\u8c61\u3092\u30c6\u30fc\u30de\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3064\u304f\u308c\u306a\u3044\u304b\u3002<\/li>\n<li>\u95a2\u9023\u4ed8\u3051\uff08Cross Relevancy\uff09\uff1a\u8a71\u984c\u306b\u306a\u3063\u3066\u3044\u308b\u30cb\u30e5\u30fc\u30b9\u3084\u6d41\u884c\u3057\u3066\u3044\u308b\u3082\u306e\u3068\u3001\u81ea\u696d\u754c\u3084\u81ea\u793e\u5546\u54c1\u3068\u306e\u95a2\u9023\u4ed8\u3051\u3092\u898b\u51fa\u3057\u3001\u305d\u308c\u3092\u30c6\u30fc\u30de\u306b\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3064\u304f\u308c\u306a\u3044\u304b\u3002\u4f8b\u3048\u3070\u6700\u8fd1\u3060\u3068\u3001\u300c\u534a\u6ca2\u76f4\u6a39\u300d\u3084\u300c\u6771\u4eac\u4e2d\u592e\u9280\u884c\u300d\u3084\u300c\u500d\u8fd4\u3057\u300d\u3068\u3001\u4f4f\u5b85\u30ed\u30fc\u30f3\u3092\u95a2\u9023\u4ed8\u3051\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3064\u304f\u308c\u306a\u3044\u304b\u3001\u306a\u3069\u3002<\/li>\n<\/ol>\n<p>\u4ee5\u4e0a2\u70b9\u3001Dan Moyle\u6c0f\u306e\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u3057\u305f\u3002\u306a\u304a\u3001HubSpot\u793e\u306e\u30d6\u30ed\u30b0\u300c<a href=\"http:\/\/blog.hubspot.com\/\" target=\"_blank\">All inbound marketing, all the time.<\/a>\u300d\u306b<a href=\"http:\/\/blog.hubspot.com\/marketing\/how-to-create-compelling-content-in-boring-industry-ht\" target=\"_blank\">Dan Moyle\u6c0f\u306e\u5bc4\u7a3f<\/a>\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3042\u308f\u305b\u3066\u3054\u89a7\u3044\u305f\u3060\u3051\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HubSpot INBOUND 2013\u306e\u30ec\u30dd\u30fc\u30c8\u7d9a\u304d\u3067\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u671f\u9593\u4e2d\u3001100\u500b\u4ee5\u4e0a\u306e\u30bb\u30df\u30ca\u30fc\u304c\u958b\u50ac\u3055\u308c\u307e\u3057\u305f\u304c\u3001\u305d\u306e\u4e2d\u306b\u300cMaking \u201cBoring Industry\u201d Content Work For Your&#8230;<\/p>\n","protected":false},"author":99,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-5940","post","type-post","status-publish","format-standard","hentry","category-b2b-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/5940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=5940"}],"version-history":[{"count":3,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/5940\/revisions"}],"predecessor-version":[{"id":9125,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/5940\/revisions\/9125"}],"wp:attachment":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=5940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=5940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=5940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}