{"id":5950,"date":"2014-10-21T17:00:10","date_gmt":"2014-10-21T08:00:10","guid":{"rendered":"http:\/\/synergylead.jp\/?p=5950"},"modified":"2021-03-19T11:55:46","modified_gmt":"2021-03-19T02:55:46","slug":"oracle-open-world-2014-bluekai","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/oracle-open-world-2014-bluekai","title":{"rendered":"Oracle OpenWorld 2014\u306b\u53c2\u52a0\u3057\u3066\u304d\u307e\u3057\u305f\u3002\uff08\u524d\u7de8\uff1aBlueKai\uff09"},"content":{"rendered":"<p>9\u670828\u65e5\u304b\u308910\u67082\u65e5\u306b\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u3067\u958b\u50ac\u3055\u308c\u305f\u30aa\u30e9\u30af\u30eb\u306e\u5e74\u6b21\u30a4\u30d9\u30f3\u30c8\u300c<a href=\"https:\/\/www.oracle.com\/openworld\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Oracle OpenWorld 2014<\/a>\u300d\u306b\u53c2\u52a0\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u308c\u304b\u3089\u3001\u524d\u7de8\u3068\u5f8c\u7de8\u306e2\u3064\u306b\u5206\u3051\u3066\u3001\u3053\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u5b66\u3093\u3060\u3053\u3068\u3092\u5171\u6709\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u307e\u305a\u524d\u7de8\u3067\u306f\u3001Oracle Marketing Cloud\u306e\u6982\u8981\u3068<a href=\"http:\/\/bluekai.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">BlueKai<\/a>\uff08\u73feOracle Data Management Platform solution\uff09\u306b\u3064\u3044\u3066\u66f8\u304d\u307e\u3059\u3002<\/p>\n<h2>Oracle Marketing Cloud<\/h2>\n<p>\u4eca\u5e748\u6708\u306b\u65e5\u672c\u3067\u3082<a href=\"http:\/\/cloud.watch.impress.co.jp\/docs\/news\/20140820_662718.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u300cOracle Marketing Cloud\u300d\u304c\u767a\u8868<\/a>\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u306eOracle Marketing Cloud\u306f\u300c<a href=\"https:\/\/www.oracle.com\/applications\/customer-experience\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Oracle Customer Experience Cloud<\/a>\u300d\u3092\u69cb\u6210\u3059\u308b\u3072\u3068\u3064\u306e\u8981\u7d20\u3067\u3059\u3002<a href=\"https:\/\/www.oracle.com\/applications\/customer-experience\/marketing\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing<\/a>\u306e\u4ed6\u306b\u306f<a href=\"https:\/\/www.oracle.com\/applications\/customer-experience\/sales\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Sales<\/a>\u3001<a href=\"https:\/\/www.oracle.com\/applications\/customer-experience\/service\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Service<\/a>\u3001<a href=\"https:\/\/www.oracle.com\/applications\/customer-experience\/commerce\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Commerce<\/a>\u3001<a href=\"https:\/\/www.oracle.com\/applications\/customer-experience\/social\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Social<\/a>\u3001CPQ\u306e5\u3064\u8981\u7d20\u304c\u3042\u308a\u3001\u307e\u3055\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u95a2\u4fc2\u3059\u308b\u3059\u3079\u3066\u306e\u696d\u52d9\u9818\u57df\u3092\u30ab\u30d0\u30fc\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u5370\u8c61\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001Oracle Marketing Cloud\u81ea\u4f53\u3082\u30012012\u5e74\u304b\u3089\u306e\u4e00\u9023\u306e\u8cb7\u53ce\u306b\u3088\u3063\u3066\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3092\u5145\u5b9f\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u8cb7\u53ce\u4f01\u696d\u3092\u5206\u985e\u3059\u308b\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\uff1a<a href=\"http:\/\/www.oracle.com\/us\/corporate\/acquisitions\/vitrue\/general-presentation-1638523.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Vitrue<\/a>\u3001<a href=\"http:\/\/www.oracle.com\/us\/solutions\/social\/overview\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Collective Intellect<\/a>\u3001<a href=\"http:\/\/www.oracle.com\/us\/corporate\/acquisitions\/involver\/general-presentation-1688872.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Involver<\/a><\/li>\n<li>BtoB\uff1aEloqua<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a<a href=\"http:\/\/www.oracle.com\/us\/corporate\/acquisitions\/compendium\/general-presentation-2022874.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Compendium<\/a><\/li>\n<li>BtoC\uff1aResponsys<\/li>\n<li>DMP\uff1aBlueKai<\/li>\n<\/ul>\n<p>\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30fb\u30c9\u30c3\u30c8\u30b3\u30e0\u3001Adobe\u3001IBM\u3082\u4f01\u696d\u8cb7\u53ce\u3092\u901a\u3058\u3066\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3092\u62e1\u5145\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u30aa\u30e9\u30af\u30eb\u306e\u7279\u5fb4\u306e\u3072\u3068\u3064\u306b\u300cDMP\uff08BlueKai\uff09\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u300d\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002BlueKai\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u306a\u306e\u304b\u3001\u307e\u3068\u3081\u3066\u307f\u307e\u3057\u305f\u3002\u203b\u305d\u3082\u305d\u3082BlueKai\u304c\u3069\u306e\u3088\u3046\u306a\u4f1a\u793e\u306a\u306e\u304b\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u30ea\u30f3\u30af\u304c\u53c2\u8003\u306b\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li><a href=\"http:\/\/startup-lab-blog.tumblr.com\/post\/29950570185\/%E3%81%82%E3%81%AA%E3%81%9F%E3%81%AE%E3%83%87%E3%83%BC%E3%82%BF%E3%82%82%E5%8F%96%E3%82%89%E3%82%8C%E3%81%A6%E3%82%8Bbluekai%E3%81%AB%E5%AD%A6%E3%81%B6%E6%97%A5%E7%B1%B3%E3%81%AE%E5%B7%AE\" target=\"_blank\" rel=\"noopener noreferrer\">\u3042\u306a\u305f\u306e\u30c7\u30fc\u30bf\u3082\u53d6\u3089\u308c\u3066\u308b\uff1f\u3010BlueKai\u3011\u306b\u5b66\u3076\u65e5\u7c73\u306e\u5dee<\/a><\/li>\n<li>\u300c\u533f\u540d\u5316\u6280\u8853\u7b49\u3092\u6d3b\u7528\u3057\u305f\u5927\u898f\u6a21\u306a\u30d1\u30fc\u30bd\u30ca\u30eb\u60c5\u5831\u306e\u6d3b\u7528\u306b\u95a2\u3059\u308b\u8abf\u67fb\u7814\u7a76\u300d\u4e8b\u696d\u5831\u544a\u66f8\u3000\u306eP.31\uff5eP.34<\/li>\n<li><a href=\"http:\/\/www.crunchbase.com\/organization\/bluekai\" target=\"_blank\" rel=\"noopener noreferrer\">CrunchBase &#8211; BlueKai<\/a><\/li>\n<\/ul>\n<h2>BlueKai\u306e\u30b5\u30fc\u30d3\u30b9\uff08\uff11\uff09\uff1a<a href=\"http:\/\/bluekai.com\/audience-data-marketplace.php\" target=\"_blank\" rel=\"noopener noreferrer\">Audience Data Marketplace<\/a><\/h2>\n<p>\u4e16\u754c\u6709\u6570\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30fc\u30b9\u3067\u3059\uff08\u30c7\u30fc\u30bf\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3068\u8868\u73fe\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\uff09\u3002<a href=\"http:\/\/www.bluekai.com\/data-providers.php\" target=\"_blank\" rel=\"noopener noreferrer\">3\u5104\u4ef6\u4ee5\u4e0a\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf<\/a>\uff08\u533f\u540d\u5316\u3055\u308c\u305f\u3001Cookie\u30c7\u30fc\u30bf\u3068\u305d\u308c\u306b\u7d10\u4ed8\u304f\u7279\u6027\u30c7\u30fc\u30bf\uff09\u304c\u58f2\u8cb7\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5e83\u544a\u4e3b\u306f\u3001\u3053\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30fc\u30b9\u3067\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u8cfc\u5165\u3057\u3001\u5e83\u544a\u51fa\u7a3f\u3084\u9867\u5ba2\u50cf\u5206\u6790\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u300230\u793e\u4ee5\u4e0a\u306e\u300c<a href=\"http:\/\/www.bluekai.com\/branded-data-providers.php\" target=\"_blank\" rel=\"noopener noreferrer\">Branded Data Providers<\/a>\u300d\u3092\u542b\u3081\u3001<a href=\"http:\/\/www.bluekai.com\/data-providers.php\" target=\"_blank\" rel=\"noopener noreferrer\">200\u793e\u4ee5\u4e0a\u306e\u30c7\u30fc\u30bf\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc<\/a>\u304c\u3053\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u203b\u3053\u306e\u3088\u3046\u306b\u3001\u30c7\u30fc\u30bf\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3092\u542b\u3081\u3001<a href=\"http:\/\/bluekai.com\/customers.php\" target=\"_blank\" rel=\"noopener noreferrer\">\u6570\u591a\u304f\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u3068\u9023\u643a<\/a>\u3057\u3066\u3044\u308b\u70b9\u304cBlueKai\u306e\u7279\u5fb4\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u306a\u304a\u3001\u4e3b\u8981\u30d1\u30fc\u30c8\u30ca\u30fc\u5404\u793e\u306e\u6982\u8981\u304c\u300c<a href=\"http:\/\/www.bluekai.com\/bluebook\/assets_20141015\/bluekai-little-blue-book.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Little Blue Book &#8211; A Buyer&#8217;s Guide<\/a>\u300d\u306b\u307e\u3068\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8cfc\u5165\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u306b\u306f\u3001Intent\uff08\u8cfc\u8cb7\u610f\u6b32\u306e\u3042\u308b\u5546\u54c1\uff09\u304b\u3089Qualified Demo\uff08\u4e00\u5b9a\u306e\u57fa\u6e96\u3092\u6e80\u305f\u3057\u305f\u9ad8\u54c1\u8cea\u306a\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\uff09\u307e\u3067\u3001<a href=\"http:\/\/bluekai.com\/audience-data-marketplace.php\" target=\"_blank\" rel=\"noopener noreferrer\">7\u7a2e\u985e<\/a>\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30db\u30f3\u30c0\u306e\u9ad8\u7d1a\u8eca\u30d6\u30e9\u30f3\u30c9\u300c\u30a2\u30ad\u30e5\u30e9\u300d\u306b\u8cfc\u8cb7\u610f\u6b32\u304c\u3042\u308a\u3001\u304b\u3064\u4e16\u5e2f\u5e74\u53ce\u304c10\u4e07\u30c9\u30eb\u4ee5\u4e0a\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u8cfc\u5165\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u8cfc\u5165\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306e\u6982\u7b97\u306e\u4ef6\u6570\u3092\u300c<a href=\"http:\/\/bluekai.com\/data\/\" target=\"_blank\" rel=\"noopener noreferrer\">DaaS for Marketing Global Data Guide<\/a>\u300d\u3067\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u65e5\u672c\u56fd\u5185\u3060\u3068\u5408\u8a08670\u4e07\u4ef6\u307b\u3069\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u304c\u3042\u308b\u305d\u3046\u3067\u3059\u306d\u3002\u203b\u81ea\u5206\u81ea\u8eab\u304c\u3069\u306e\u3088\u3046\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u3068\u3057\u3066\u53d6\u308a\u6271\u308f\u308c\u3066\u3044\u308b\u304b\u3064\u3044\u3066\u306f\u3001\u300c<a href=\"http:\/\/www.bluekai.com\/registry-ja\/\" target=\"_blank\" rel=\"noopener noreferrer\">BlueKai Registry<\/a>\u300d\u3067\u95b2\u89a7\u30fb\u8abf\u6574\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>BlueKai\u306e\u30b5\u30fc\u30d3\u30b9\uff08\uff12\uff09\uff1aDMP<\/h2>\n<p>\u3044\u308f\u3086\u308b\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u3067\u3059\u3002Web\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u30ed\u30b0\uff08DMP\u30bf\u30b0\u7d4c\u7531\uff09\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u5c65\u6b74\u3001\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u3001\u898b\u8fbc\u30fb\u65e2\u5b58\u9867\u5ba2\u306b\u95a2\u3059\u308b\u69d8\u3005\u306a\u81ea\u793e\u30c7\u30fc\u30bf\uff08\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff09\u3092\u84c4\u7a4d\u3057\u307e\u3059\u3002\u3053\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3068\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u6307\u5b9a\u306e\u6761\u4ef6\u306b\u5408\u81f4\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u62bd\u51fa\u3057\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3092\u914d\u4fe1\u3057\u305f\u308a\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002\u306a\u304a\u3001\u305d\u3082\u305d\u3082\u306eDMP\u306e\u8003\u3048\u65b9\u3084\u4ed5\u7d44\u307f\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"http:\/\/www.slideshare.net\/search\/slideshow?searchfrom=header&amp;q=dmp&amp;ud=any&amp;ft=all&amp;lang=**&amp;sort=\" target=\"_blank\" rel=\"noopener noreferrer\">SlideShare\u3067\u691c\u7d22<\/a>\u3059\u308b\u3068\u3001\u53c2\u8003\u306b\u306a\u308b\u8cc7\u6599\u304c\u3044\u308d\u3044\u308d\u51fa\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>BlueKai\u306e\u7279\u5fb4\u3068\u3057\u3066\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u62bd\u51fa\u306e\u969b\u3001\u8907\u6570\u306e\u300c<a href=\"http:\/\/www.bluekai.com\/data-app-partners.php\" target=\"_blank\" rel=\"noopener noreferrer\">Modeling Partner<\/a>\u300d\u306eLook-Alike\u30e2\u30c7\u30ea\u30f3\u30b0\uff08\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u62e1\u5f35\uff09\u3092\u5229\u7528\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u6570\u5b57\u3067\u5b9a\u7fa9\u3057\u305f\u300c\u512a\u826f\u9867\u5ba2\u300d\u306b\u8fd1\u3044\u7279\u6027\u3092\u6301\u3064\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u4e0a\u8a18\u300cAudience Data Marketplace\u300d\u304b\u3089\u62bd\u51fa\u3057\u3001\u305d\u306e\u300c\u6709\u671b\u306a\u898b\u8fbc\u9867\u5ba2\u300d\u306b\u5bfe\u3057\u3066\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u307e\u3059\u3002\u672c\u65e5\u6642\u70b9\u3067\u4ee5\u4e0b8\u793e\u306e\u30e2\u30c7\u30ea\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u767b\u9332\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ol>\n<li>Arcametrics<\/li>\n<li>Datacratic<\/li>\n<li><a href=\"http:\/\/www.datalogix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Datalogix<\/a><\/li>\n<li><a href=\"http:\/\/www.experian.com\/marketing-services\/targeting.html\" target=\"_blank\" rel=\"noopener noreferrer\">Experian<\/a><\/li>\n<li>Korrelate<\/li>\n<li><a href=\"http:\/\/www.mediamath.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MediaMath<\/a><\/li>\n<li><a href=\"http:\/\/exponential.com\/marketing-services\/audience-engagement-solutions\/tribal-fusion\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tribal Fusion<\/a><\/li>\n<li><a href=\"http:\/\/www.tru-signal.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">TruSignal<\/a><\/li>\n<\/ol>\n<p>\u30e2\u30c7\u30ea\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u9023\u643a\u65b9\u6cd5\u306f\u30de\u30cb\u30e5\u30a2\u30eb\u3067\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070Datacratic\u3068\u306e\u9023\u643a\u306f\u300cQuick Start: Lookalike Modeling &#8211; Datacratic\u300d\u306b\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3067\u3042\u308bEloqua\uff08BtoB\uff09\u3068Responsys\uff08BtoC\uff09\u3068\u306e\u9023\u643a\u306b\u3064\u3044\u3066\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u671f\u9593\u4e2d\u306bEloqua\u3068\u306e\u9023\u643a\u304c\u767a\u8868\u3055\u308c\u307e\u3057\u305f\u3002Eloqua\u306e\u30c7\u30fc\u30bf\u3092\uff08\u533f\u540d\u5316\u3057\u305f\u4e0a\u3067\uff09BlueKai\u306b\u9001\u4fe1\u3057\u3001\u30e1\u30fc\u30eb\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u306b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u4e0a\u3001\u30c7\u30fc\u30bf\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\u3068\u3057\u3066\u306eBlueKai\u3068\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u3068\u3057\u3066\u306eBlueKai\u3092\u898b\u3066\u304d\u307e\u3057\u305f\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u9ad8\u5ea6\u5316\u3068\u5927\u898f\u6a21\u5316\u3092\u5b9f\u73fe\u3059\u308b\u4e0a\u3067\u30ab\u30ae\u3068\u306a\u308bDMP\u3002\u3044\u308d\u3044\u308d\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u51fa\u3066\u304d\u3066\u3044\u307e\u3059\u304c\u3001\u65b0\u3057\u3044\u52d5\u304d\u304c\u3042\u308c\u3070\u307e\u305f\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p><a title=\"Oracle OpenWorld 2014\u306b\u53c2\u52a0\u3057\u3066\u304d\u307e\u3057\u305f\u3002\uff08\u5f8c\u7de8\uff1aEloqua\uff09\" href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/oracle-open-world-2014-eloqua\">\u5f8c\u7de8<\/a>\u306f\u3001Eloqua\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u66f8\u3053\u3046\u3068\u601d\u3044\u307e\u3059\u3002\u305d\u308c\u3067\u306f\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>9\u670828\u65e5\u304b\u308910\u67082\u65e5\u306b\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u3067\u958b\u50ac\u3055\u308c\u305f\u30aa\u30e9\u30af\u30eb\u306e\u5e74\u6b21\u30a4\u30d9\u30f3\u30c8\u300cOracle OpenWorld 2014\u300d\u306b\u53c2\u52a0\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u308c\u304b\u3089\u3001\u524d\u7de8\u3068\u5f8c\u7de8\u306e2\u3064\u306b\u5206\u3051\u3066\u3001\u3053\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u5b66\u3093\u3060\u3053\u3068\u3092\u5171\u6709\u3057\u305f\u3044\u3068\u601d\u3044&#8230;<\/p>\n","protected":false},"author":99,"featured_media":6121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-5950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/5950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=5950"}],"version-history":[{"count":10,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/5950\/revisions"}],"predecessor-version":[{"id":14099,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/5950\/revisions\/14099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media\/6121"}],"wp:attachment":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=5950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=5950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=5950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}