{"id":6083,"date":"2014-08-19T15:38:59","date_gmt":"2014-08-19T06:38:59","guid":{"rendered":"http:\/\/synergylead.jp\/?p=5006"},"modified":"2021-03-19T11:52:02","modified_gmt":"2021-03-19T02:52:02","slug":"marketing-automation-information","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/marketing-automation-information","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u6bd4\u8f03\uff1a\u304a\u5f79\u7acb\u3061\u30b5\u30a4\u30c89\u9078"},"content":{"rendered":"

\u6d77\u5916\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u30d9\u30f3\u30c0\u30fc\u304c\u65e5\u672c\u5e02\u5834\u306b\u6b21\u3005\u306b\u9032\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u306f\u4f55\u304b\u3001\u9055\u3044\u306f\u4f55\u304b\u3002\u5404\u30c4\u30fc\u30eb\u306e\u8a55\u4fa1\u3084\u8a55\u5224\u3092\u8abf\u3079\u308b\u3068\u304d\u306b\u53c2\u8003\u306b\u306a\u308b\u30b5\u30a4\u30c8\u30929\u70b9\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

\u30ec\u30dd\u30fc\u30c8\u7cfb<\/h2>\n

1. Magic Quadrant for CRM Lead Management<\/h4>\n

\u8a00\u308f\u305a\u3068\u77e5\u308c\u305f\u8abf\u67fb\u4f1a\u793e\u30ac\u30fc\u30c8\u30ca\u30fc<\/a>\u793e\u306e\u30ec\u30dd\u30fc\u30c8\u30022014\u5e74\u7248\u3092Marketo\u793e\u306e\u30b5\u30a4\u30c8\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002<\/p>\n

2. The Forrester Wave: Lead-to-Revenue Management Platform Vendors<\/h4>\n

\u540c\u3058\u304f\u6709\u540d\u8abf\u67fb\u4f1a\u793e\u30d5\u30a9\u30ec\u30b9\u30bf\u30fc\u30ea\u30b5\u30fc\u30c1<\/a>\u793e\u306e\u30ec\u30dd\u30fc\u30c8\u30022014\u5e74Q1\u7248\u3092Eloqua\u793e\u306e\u30b5\u30a4\u30c8<\/a>\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002<\/p>\n

3.\u00a0SiriusView: Marketing Automation Platforms<\/h4>\n

BtoB\u4f01\u696d\u5411\u3051\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u300cSiriusDecisions\u300d\u793e\u306e\u30ec\u30dd\u30fc\u30c8\u30022014\u5e74\u7248\u306e\u6982\u8981\u3092Marketo\u793e\u306e\u30b5\u30a4\u30c8\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u300217\u7a2e\u985e\u306e\u30c4\u30fc\u30eb<\/a>\u3092\u8a55\u4fa1\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n

4.\u00a0The VentureBeat Marketing Automation Index<\/h4>\n

\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u95a2\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u30b5\u30a4\u30c8\u300cVentureBeat<\/a>\u300d\u3067\u8ca9\u58f2\u3055\u308c\u3066\u3044\u308b\u30ec\u30dd\u30fc\u30c8\u300210\u7a2e\u985e\u306e\u30c4\u30fc\u30eb\u3092\u8a55\u4fa1\u3057\u305f\u3082\u306e\u3067\u3059\u3002299\u30c9\u30eb\u3067\u3059\u3002\u203b2018\u5e7411\u6708\u73fe\u5728\u30ea\u30f3\u30af\u5207\u308c\u3068\u306a\u3063\u3066\u3044\u307e\u3059<\/span><\/p>\n

5. Venture Scanner<\/h4>\n

\u3069\u3061\u3089\u304b\u3068\u3044\u3046\u3068\u3001BtoB\u30de\u30fc\u30b1\u30bf\u30fc\u3067\u306f\u306a\u304f\u6295\u8cc7\u5bb6\u5411\u3051\u306e\u5b9a\u671f\u30ec\u30dd\u30fc\u30c8\u3068\u3044\u3063\u305f\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u3002\u6708\u984d199\u30c9\u30eb\u3067\u3059\u3002<\/p>\n

\u30ec\u30d3\u30e5\u30fc\u7cfb<\/h2>\n

6.\u00a0Compare Best Marketing Automation Software<\/h4>\n

\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u306e\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u300cG2 Crowd<\/a>\u300d\u3002\u5b9f\u969b\u4f7f\u3063\u3066\u3044\u308b\u4eba\u305f\u3061\u306e\u30b3\u30e1\u30f3\u30c8\u3092\u30d9\u30fc\u30b9\u306b\u30b0\u30ea\u30c3\u30c9<\/a>\u3092\u516c\u958b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"20140819_blog_a\"<\/a><\/p>\n

7.\u00a0Marketing Automation Software | TrustRadius<\/h4>\n

\u540c\u3058\u304f\u30ec\u30d3\u30e5\u30fc\u7cfb\u30b5\u30a4\u30c8\u300cTrustRadius\u300d\u300250\u7a2e\u985e\u306e\u30c4\u30fc\u30eb\u306e\u30ec\u30d3\u30e5\u30fc\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u7cfb<\/h2>\n

8. Datanyze<\/h4>\n

\u3069\u3053\u306e\u4f1a\u793e\u304c\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u8abf\u67fb\u3057\u3066\u304f\u308c\u308b\u30b5\u30fc\u30d3\u30b9\u300cDatanyze\u300d\u3002\u305f\u3068\u3048\u3070\u3001\u30a2\u30ec\u30af\u30b5\u306e\u4e0a\u4f4d100\u4e07\u30b5\u30a4\u30c8\u3067\u5c0e\u5165\u3055\u308c\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u306e\u30b7\u30a7\u30a2\u3092\u516c\u958b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"20140819_blog_b\"<\/p>\n

\u305d\u306e\u4ed6\u30c4\u30fc\u30eb\u7cfb<\/h2>\n

9.\u00a0B2B Marketing Automation Vendor Selection Tool (VEST)<\/h4>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u95a2\u3059\u308b\u72ec\u7acb\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8David Raab\u6c0f\u304c\u4f5c\u6210\u3057\u305f\u30d9\u30f3\u30c0\u30fc\u9078\u5b9a\u652f\u63f4\u30c4\u30fc\u30eb\u3002VentureBeat<\/a>\u3067799\u30c9\u30eb\u3067\u8cfc\u5165\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u4ee5\u4e0a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u53c2\u8003\u30b5\u30a4\u30c89\u9078\u3067\u3057\u305f\u3002\u30c4\u30fc\u30eb\u306e\u8cb7\u3044\u624b\u5074\u3068\u3057\u3066\u306f\u3001\u30ec\u30dd\u30fc\u30c8\u306b\u3057\u3066\u3082\u30ec\u30d3\u30e5\u30fc\u306b\u3057\u3066\u3082\u3001\u9078\u5b9a\u306b\u3042\u305f\u3063\u3066\u306e\u53c2\u8003\u60c5\u5831\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u306e\u306f\u975e\u5e38\u306b\u3042\u308a\u304c\u305f\u3044\u3067\u3059\u306d\u3002\u307e\u305f\u3001\u9078\u5b9a\u652f\u63f4\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u300cSoftware Advice<\/a>\u300d\u306a\u3069\u3082\u51fa\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u304a\u307e\u3051\uff1a\u30a2\u30e1\u30ea\u30ab\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u3069\u306e\u3088\u3046\u306a\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3063\u3066\u3044\u308b\u304b\u3092\u307e\u3068\u3081\u305fLeanstack<\/a>\u3068\u3044\u3046\u30b5\u30a4\u30c8\u3082\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070GitHub<\/a>\u793e\u3067\u306fCRM\u3068\u3057\u3066Intercom<\/a>\u3092\u4f7f\u3063\u3066\u3044\u308b\u305d\u3046\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u6d77\u5916\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u30d9\u30f3\u30c0\u30fc\u304c\u65e5\u672c\u5e02\u5834\u306b\u6b21\u3005\u306b\u9032\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u306f\u4f55\u304b\u3001\u9055\u3044\u306f\u4f55\u304b\u3002\u5404\u30c4\u30fc\u30eb\u306e\u8a55\u4fa1\u3084\u8a55\u5224\u3092\u8abf\u3079\u308b\u3068\u304d\u306b\u53c2\u8003\u306b\u306a\u308b\u30b5\u30a4\u30c8\u30929\u70b9\u7d39\u4ecb\u3057\u307e\u3059\u3002 \u30ec\u30dd\u30fc\u30c8\u7cfb 1. Magic Qua…<\/p>\n","protected":false},"author":99,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-6083","post","type-post","status-publish","format-standard","hentry","category-b2b-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/6083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=6083"}],"version-history":[{"count":14,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/6083\/revisions"}],"predecessor-version":[{"id":14096,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/6083\/revisions\/14096"}],"wp:attachment":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=6083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=6083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=6083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}