{"id":7219,"date":"2015-02-18T17:34:58","date_gmt":"2015-02-18T08:34:58","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=7219"},"modified":"2018-06-04T11:35:03","modified_gmt":"2018-06-04T02:35:03","slug":"video-marketing_2015","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/video-marketing_2015","title":{"rendered":"Youtube\uff1fFacebook\uff1f2015\u5e74\u306e\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0"},"content":{"rendered":"<p>\u6628\u5e7410\u6708\u672b\u306b<a href=\"https:\/\/ja-jp.facebook.com\/business\/news\/JA-Video-Ad-Autoplay\" target=\"_blank\" rel=\"noopener\">\u52d5\u753b\u5e83\u544a\u306e\u81ea\u52d5\u518d\u751f\u306b\u8e0f\u307f\u5207\u3063\u305fFacebook<\/a>\u3067\u3059\u304c\u3001<a href=\"http:\/\/www.socialbakers.com\/blog\/2335-facebook-video-is-now-bigger-than-youtube-for-brands\" target=\"_blank\" rel=\"noopener\">\u52d5\u753b\u6295\u7a3f\u6570\u304cYoutube\u3092\u629c\u3044\u305f\u3068\u3044\u3046\u8abf\u67fb\u3082\u51fa\u3066\u3044\u308b<\/a>\u3088\u3046\u3067\u3001\u52d5\u753b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u597d\u8abf\u3067\u3059\u306d\u3002<\/p>\n<p>Facebook\u306e\u6d3b\u8e8d\u3082\u3042\u3063\u3066\u65e5\u672c\u3067\u3082\u30e1\u30b8\u30e3\u30fc\u306b\u306a\u3063\u3066\u304d\u305f\u3068\u611f\u3058\u308b\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u304c\u3001Forbes\u306e\u30b3\u30e9\u30e0\u3067<br \/>\nRapt Media\u793e\u306eCEO\u304c2015\u5e74\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u3064\u3044\u3066\u3053\u3093\u306a\u4e88\u6e2c<wbr \/>\u3092\u3057\u3066\u3044\u308b\u306e\u3092\u898b\u3064\u3051\u307e\u3057\u305f\u3002<\/p>\n<h4><a href=\"http:\/\/www.forbes.com\/sites\/groupthink\/2014\/12\/08\/5-online-video-trends-to-look-for-in-2015\/\" target=\"_blank\" rel=\"noopener\">5 Online Video Trends To Look For In 2015<\/a><\/h4>\n<blockquote>\n<p>1. Mobile will matter more than ever<br \/>\n\u3000\uff08\u30b9\u30de\u30fc\u30c8\u30c7\u30d0\u30a4\u30b9\u306f\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u91cd\u8981\u306b\u306a\u308b\uff09<\/p>\n<p>2. Marketing automation will make videos smarter<br \/>\n\u3000\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3067\u3001\u52d5\u753b\u306f\u3088\u308a\u52b9\u679c\u7684\u306b\uff09<\/p>\n<p>3. Less focus on mass marketing, more on targeted marketing<br \/>\n\u3000\uff08\u30de\u30b9\u30de\u30fc\u30b1\u30c3\u30c8\u304b\u3089\u30bf\u30fc\u30b2\u30c3\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u3078\uff09<\/p>\n<p>4. It\u2019s all about original and premium digital video programming<br \/>\n\u3000\uff08\u30aa\u30ea\u30b8\u30ca\u30eb\u3067\u30d7\u30ec\u30df\u30a2\u30e0\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3082\u306e\u3092\u8a00\u3046\uff09<\/p>\n<p>5. From the \u201cGreat Unwatched\u201d to the Conversion Driver<br \/>\n\u3000\uff08\u6d41\u3057\u898b\u30e6\u30fc\u30b6\u30fc\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\uff09<\/p>\n<\/blockquote>\n<p>\u3068\u304f\u306b5\u3064\u76ee\u306e\u300c\u6d41\u3057\u898b\u30e6\u30fc\u30b6\u30fc\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u300d\u306e\u91cd\u8981\u6027\u306f\u3001\u308f\u305f\u3057\u3082\u5b9f\u969b\u306e\u6848\u4ef6\u3067\u75db\u611f\u3057\u305f\u3068\u3053\u308d\u3067\u3059\u3002<br \/>\n\u8996\u8074\u56de\u6570\u304c\u3069\u3093\u306a\u306b\u591a\u304f\u3066\u3082\u3001\u3061\u3083\u3093\u3068\u898b\u3066\u304f\u308c\u3066\u3044\u308b\u306e\u304b\u306f\u602a\u3057\u3044\u3067\u3059\u3082\u3093\u306d\u3002<\/p>\n<p>\u3069\u3093\u3069\u3093\u65b0\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u304c\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u308bIT\u696d\u754c\u3067\u306f\u3001\u7279\u306b\u52d5\u753b\u306e\u6d3b\u7528\u304c\u6d3b\u767a\u3067\u3059\u3002\u30e2\u30cb\u30bf\u30fc\u3084\u753b\u9762\u30a4\u30e1\u30fc\u30b8\u3060\u3051\u3067\u306f\u4f1d\u308f\u308a\u306b\u304f\u3044\u30b5\u30fc\u30d3\u30b9\u3082\u3001\u300c\u97f3\u58f0\u300d\u300c\u6620\u50cf\u300d\u300c\u30c6\u30ad\u30b9\u30c8\u300d\u3068\u3044\u3063\u305f\u30a4\u30e1\u30fc\u30b8\u3092\u7a4d\u307f\u91cd\u306d\u3066\u305d\u306e\u4fa1\u5024\u3084\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u8a34\u6c42\u3059\u308b\u3053\u3068\u3067\u3001\u672c\u8cea\u7684\u306a\u7406\u89e3\u3092\u4fc3\u305b\u307e\u3059\u3002<\/p>\n<p>\u81ea\u8eab\u3055\u307e\u3056\u307e\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30e4\u30d5\u30fc\u3084Google\u3082\u4f8b\u5916\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u3001\u7a4d\u6975\u7684\u306b\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4ed5\u639b\u3051\u3066\u3044\u307e\u3059\u3088\u306d\u3002\u4ee5\u524d\u306f\u4e88\u7b97\u3068\u4f53\u529b\u306e\u3042\u308b\u5927\u624b\u306e\u30c4\u30fc\u30eb\u3060\u3063\u305f\u52d5\u753b\u304c\u3001\u8ab0\u3067\u3082\u5b89\u4fa1\u306b\u5236\u4f5c\u3067\u304d\u308b\u6642\u4ee3\u306b\u306a\u3063\u305f\u304b\u3089\u3053\u305d\u3001\u660e\u78ba\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u57fa\u3065\u3044\u305f\u30aa\u30ea\u30b8\u30ca\u30eb\u306a\u52d5\u753b\u304c\u52b9\u679c\u7684\u306a\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6628\u5e7410\u6708\u672b\u306b\u52d5\u753b\u5e83\u544a\u306e\u81ea\u52d5\u518d\u751f\u306b\u8e0f\u307f\u5207\u3063\u305fFacebook\u3067\u3059\u304c\u3001\u52d5\u753b\u6295\u7a3f\u6570\u304cYoutube\u3092\u629c\u3044\u305f\u3068\u3044\u3046\u8abf\u67fb\u3082\u51fa\u3066\u3044\u308b\u3088\u3046\u3067\u3001\u52d5\u753b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u597d\u8abf\u3067\u3059\u306d\u3002 Facebook\u306e\u6d3b\u8e8d\u3082\u3042\u3063\u3066\u65e5\u672c\u3067\u3082\u30e1\u30b8\u30e3\u30fc\u306b\u306a&#8230;<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[250],"tags":[],"class_list":["post-7219","post","type-post","status-publish","format-standard","hentry","category-other"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/7219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=7219"}],"version-history":[{"count":20,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/7219\/revisions"}],"predecessor-version":[{"id":11867,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/7219\/revisions\/11867"}],"wp:attachment":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=7219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=7219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=7219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}