{"id":8593,"date":"2015-12-16T14:37:51","date_gmt":"2015-12-16T05:37:51","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=8593"},"modified":"2022-08-01T10:10:35","modified_gmt":"2022-08-01T01:10:35","slug":"marketing-automation-02","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/marketing-automation-02","title":{"rendered":"Pardot\u3092\u4f7f\u304a\u3046\uff01\u3000\u30e1\u30fc\u30eb\u30fb\u30c9\u30ea\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0\u7de8\u3000\uff5e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u4f53\u9a13\u8a18\uff5e\u3000"},"content":{"rendered":"<p><span class=\"font-sm\">\u203b\u672c\u8a18\u4e8b\u306b\u8a18\u8f09\u306ePardot\u306f\u30012022\u5e744\u67087\u65e5\u306bMarketing Cloud Account Engagement\u306b\u88fd\u54c1\u540d\u304c\u5909\u66f4\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<p>\u7b2c1\u56de\u76ee\u3067\u306f\u3001Pardot\u306e\u521d\u671f\u8a2d\u5b9a\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30d5\u30a9\u30fc\u30e0\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<br \/>\n\u4eca\u56de\u306f\u30e1\u30fc\u30eb\u3068\u30c9\u30ea\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3064\u3044\u3066\u3067\u3059\u3002<\/p>\n<div class=\"box-blue\">\n<ol>\n<li>\u521d\u671f\u8a2d\u5b9a\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000<a style=\"color: #00a1ff;\" href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/marketing-automation-01\">\u7b2c1\u56de<\/a><\/li>\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000<a style=\"color: #00a1ff;\" href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/marketing-automation-01\">\u7b2c1\u56de<\/a><\/li>\n<li>\u30d5\u30a9\u30fc\u30e0\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000<a style=\"color: #00a1ff;\" href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/marketing-automation-01\">\u7b2c1\u56de<\/a><\/li>\n<li>\u30e1\u30fc\u30eb\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u4eca\u56de<\/li>\n<li>\u30c9\u30ea\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0\u3000\u3000\u3000\u3000\u3000\u3000\u4eca\u56de<\/li>\n<\/ol>\n<\/div>\n<h2>1. \u30c6\u30ad\u30b9\u30c8\u30e1\u30fc\u30eb\u306e\u8a2d\u5b9a\u306f\u7c21\u5358\u3002HTML\u306e\u8a2d\u5b9a\u306f\u5c11\u3057\u82e6\u6226\u3002<\/h2>\n<p>\u4eca\u56de\u30e1\u30fc\u30eb\u306f\u4ee5\u4e0b\u306e2\u3064\u3067\u4f7f\u7528\u3057\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u554f\u3044\u5408\u308f\u305b\u306e\u3042\u3063\u305f\u65b9\u3078\u306e\u81ea\u52d5\u5fdc\u7b54\u30e1\u30fc\u30eb<\/li>\n<li>\u30c9\u30ea\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306e\u5229\u7528<\/li>\n<\/ul>\n<p>HTML\u3082\u30c6\u30ad\u30b9\u30c8\u30e1\u30fc\u30eb\u3082\u5229\u7528\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u3059\u304c\u3001BtoB\u3067\u306fHTML\u3088\u308a\u30c6\u30ad\u30b9\u30c8\u30e1\u30fc\u30eb\u306e\u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u3044\u3053\u3068\u3092\u8e0f\u307e\u3048\u3001\u4eca\u56de\u306f\u30c6\u30ad\u30b9\u30c8\u30e1\u30fc\u30eb\u306e\u307f\u3067\u4f5c\u6210\u3059\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002\u30e1\u30fc\u30eb\u306e\u8a2d\u5b9a\u81ea\u4f53\u306f\u753b\u9762\u306e\u6307\u793a\u306b\u5f93\u3063\u3066\u884c\u3048\u3070\u3088\u3044\u306e\u3067\u7279\u306b\u82e6\u52b4\u3059\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n<p>\u306a\u304a\u3001\u4eca\u56de\u306f\u4f7f\u7528\u3057\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001Pardot\u306b\u306fHTML\u30e1\u30fc\u30eb\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c41\u7a2e\u985e\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u304b\u3089HTML\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u3088\u3046\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u65b9\u306f\u3001\u3053\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8595\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/224_fujioka_04-750x391.jpg\" alt=\"224_fujioka_04\" width=\"750\" height=\"391\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/224_fujioka_04-750x391.jpg 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/224_fujioka_04-230x120.jpg 230w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/224_fujioka_04.jpg 1353w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u25b2\u30b9\u30de\u30db\u3067\u306e\u8868\u793a\u306b\u5bfe\u5fdc\u3057\u305f\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3082\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6587\u4e2d\u306b\u9867\u5ba2\u306e\u6c0f\u540d\u3084\u4f1a\u793e\u540d\u306a\u3069\u3092\u8a18\u8f09\u3059\u308b\u3068\u304d\u306b\u306f\u3001\u57cb\u3081\u8fbc\u307f\u30b3\u30de\u30f3\u30c9\u3092\u5229\u7528\u3057\u307e\u3059\u3002<br \/>\nPardot\u3067HTML\u3092\u4f7f\u3063\u305f\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3068\u304d\u3060\u3051\u3001\u753b\u9762\u4e0a\u3067\u57cb\u3081\u8fbc\u307f\u30b3\u30de\u30f3\u30c9\u304c\u6b63\u3057\u304f\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30c6\u30ad\u30b9\u30c8\u30e1\u30fc\u30eb\u306e\u307f\u306e\u5229\u7528\u3060\u3068\u753b\u9762\u3067\u78ba\u8a8d\u304c\u3067\u304d\u306a\u3044\u306e\u3067\u3001\u30c6\u30b9\u30c8\u914d\u4fe1\u3092\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8596\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/224_fujioka_05-750x443.jpg\" alt=\"224_fujioka_05\" width=\"750\" height=\"443\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/224_fujioka_05-750x443.jpg 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/224_fujioka_05-230x136.jpg 230w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/224_fujioka_05.jpg 1371w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u2193\u3053\u306e\u3088\u3046\u306a\u611f\u3058\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8597\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/224_fujioka_02-750x422.jpg\" alt=\"224_fujioka_02\" width=\"750\" height=\"422\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/224_fujioka_02-750x422.jpg 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/224_fujioka_02-230x130.jpg 230w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/224_fujioka_02.jpg 1348w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u25b2\u4f5c\u6210\u8005\u306e\u78ba\u8a8d\u306f\u753b\u9762\u4e0a\u3067\u3001\u95a2\u4fc2\u8005\u306b\u306f\u30e1\u30fc\u30eb\u3067\u78ba\u8a8d\u4f9d\u983c\u3092\u3059\u308c\u3070OK<\/p>\n<p>\u30c6\u30b9\u30c8\u914d\u4fe1\u5148\u304c\u6bce\u56de\u540c\u3058\u3067\u3042\u308c\u3070\u3001\u3042\u3089\u304b\u3058\u3081\u4f5c\u6210\u3057\u305f\u30c6\u30b9\u30c8\u914d\u4fe1\u30ea\u30b9\u30c8\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u4f5c\u6210\u65b9\u6cd5\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u7ba1\u7406\u753b\u9762\u304b\u3089\u30c6\u30b9\u30c8\u914d\u4fe1\u3057\u305f\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3001\u300cCreate prospect and add to test list\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3060\u3051\u3067\u3059\u3002\u305d\u3046\u3059\u308b\u3068\u3001\u81ea\u52d5\u3067Prospect\u30c7\u30fc\u30bf\u304c\u4f5c\u6210\u3055\u308c\u3001\u30c6\u30b9\u30c8\u914d\u4fe1\u7528\u306b\u6e96\u5099\u3057\u305f\u30ea\u30b9\u30c8\u306b\u683c\u7d0d\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u6bce\u56de\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\uff11\u3064\u305a\u3064\u5165\u529b\u3059\u308b\u306e\u306f\u624b\u9593\u304c\u304b\u304b\u308b\u306e\u3067\u3001\u30c6\u30b9\u30c8\u914d\u4fe1\u7528\u306e\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u3066\u304a\u304f\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<h2>2. 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\/>\n\u30c9\u30ea\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u30b9\u30c6\u30fc\u30bf\u30b9\u306b\u3088\u3063\u3066\u5185\u5bb9\u3092\u5909\u3048\u305f\u30e1\u30fc\u30eb\u3092\u67082\u56de\u30013\u304b\u6708\u9593\u884c\u3046\u3053\u3068\u306b\u6c7a\u3081\u305f\u3082\u306e\u306e\u3001\u4f5c\u6210\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u30e1\u30fc\u30eb\u539f\u7a3f\u304c12\u672c\u4ee5\u4e0a\u2026\u3002<br \/>\n\u65bd\u7b56\u5185\u5bb9\u3092\u30d1\u30c3\u3068\u6c7a\u3081\u3066\u3055\u3063\u3068\u59cb\u3081\u308b\u306b\u306f\u3001\u65e5\u3054\u308d\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u5bb9\u3092\u6e9c\u3081\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u77ed\u671f\u9593\u3067\u4f5c\u6210\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u6642\u9593\u306e\u3084\u308a\u304f\u308a\u3092\u666e\u6bb5\u4ee5\u4e0a\u306b\u884c\u308f\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u5927\u5909\u3055\u3092\u3001\u8eab\u3092\u6301\u3063\u3066\u5b9f\u611f\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8598\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/224_fujioka_03-750x444.jpg\" alt=\"224_fujioka_03\" width=\"750\" height=\"444\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/224_fujioka_03-750x444.jpg 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/224_fujioka_03-230x136.jpg 230w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/224_fujioka_03.jpg 1328w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>\u25b2\u4eca\u56de\u4f5c\u6210\u3057\u305f\u30c9\u30ea\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0\u3002Pardot\u306e\u30c9\u30ea\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u30e1\u30fc\u30eb\u914d\u4fe1\u304c\u30e1\u30a4\u30f3<\/p>\n<p>\u4eca\u56de\u3001\u4e00\u756a\u7dca\u5f35\u3057\u305f\u306e\u306f\u30c9\u30ea\u30c3\u30d7\u3092\u958b\u59cb\u3059\u308b\u77ac\u9593\u3067\u3059\u3002<br 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href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/marketing-automation-prior_confirm\">\u756a\u5916\u7de8\u3000Pardot\u5c0e\u5165\u524d\u306b\u78ba\u8a8d\u3059\u3079\u304d2\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u203b\u672c\u8a18\u4e8b\u306b\u8a18\u8f09\u306ePardot\u306f\u30012022\u5e744\u67087\u65e5\u306bMarketing Cloud Account Engagement\u306b\u88fd\u54c1\u540d\u304c\u5909\u66f4\u306b\u306a\u308a\u307e\u3057\u305f\u3002 \u7b2c1\u56de\u76ee\u3067\u306f\u3001Pardot\u306e\u521d\u671f\u8a2d\u5b9a\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30d5\u30a9\u30fc\u30e0\u306b\u3064\u3044\u3066\u3054&#8230;<\/p>\n","protected":false},"author":99,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,1],"tags":[],"class_list":["post-8593","post","type-post","status-publish","format-standard","hentry","category-b2b-marketing","category-salesforce"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/8593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=8593"}],"version-history":[{"count":14,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/8593\/revisions"}],"predecessor-version":[{"id":14750,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/8593\/revisions\/14750"}],"wp:attachment":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=8593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=8593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=8593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}