{"id":8867,"date":"2016-04-27T13:56:56","date_gmt":"2016-04-27T04:56:56","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=8867"},"modified":"2025-01-15T10:45:17","modified_gmt":"2025-01-15T01:45:17","slug":"persona_design_for_btob_01","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/persona_design_for_btob_01","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c\u30da\u30eb\u30bd\u30ca\u300d\u6d3b\u7528\u306e\u8ab2\u984c\uff08\u524d\u7de8\uff09"},"content":{"rendered":"<p>\u6700\u8fd1\u3067\u306f\u300c\u30da\u30eb\u30bd\u30ca\u300d\u306f\u306a\u304f\u3066\u306f\u306a\u3089\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u3072\u3068\u3064\u3068\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u4e8b\u4f8b\u306f\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fc\u5411\u3051\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\uff08BtoC\uff09\u306b\u504f\u3063\u3066\u304a\u308a\u3001\u6cd5\u4eba\u5411\u3051\u306e\u30da\u30eb\u30bd\u30ca\u306f\u3042\u307e\u308a\u59ff\u3092\u898b\u305b\u307e\u305b\u3093\u3002<br \/> \u305d\u3053\u3067\u4eca\u56de\u306f\u3001\u5f53\u793e\u306e\u4e8b\u4f8b\u3092\u4ea4\u3048\u306a\u304c\u3089<strong>BtoB\u306b\u304a\u3051\u308b\u300c\u30da\u30eb\u30bd\u30ca\u300d\u306e\u8ab2\u984c\u3068\u5236\u4f5c\u30fb\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8<\/strong>\u3092\u524d\u5f8c\u7de8\u30682\u56de\u306b\u5206\u3051\u3054\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h2 class=\"line-top line-black\">BtoB\u4e8b\u696d\u306b\u304a\u3051\u308b\u30da\u30eb\u30bd\u30ca\u6d3b\u7528\u306e\u8ab2\u984c<\/h2>\n<p>BtoB\u306b\u30da\u30eb\u30bd\u30ca\u304c\u307e\u3060\u3042\u307e\u308a\u6d78\u900f\u3057\u3066\u3044\u306a\u3044\u7406\u7531\u306f\u3001<strong>BtoC\u306b\u6bd4\u3079\u3066\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8907\u96d1\u3055\u304c\u3042\u308b<\/strong>\u304b\u3089\u3060\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>1. 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#333399;\">\u3010\u4f8b\u3011\u5f53\u793e\u88fd\u54c1\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u306e\u9078\u5b9a\u304b\u3089\u5951\u7d04\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9<\/span><\/h4>\n<ol class=\"font-default\">\n<li style=\"text-align: left;\"><span style=\"color: #333399;\">\u7d4c\u55b6\u5c64\u304b\u3089\u4eca\u671f\u306e\u7d44\u7e54\u30df\u30c3\u30b7\u30e7\u30f3\u304c\u5b9a\u7fa9\u3055\u308c\u3001\u30ea\u30fc\u30c0\u30fc\u5c64\u304c\u305d\u306e\u5b9f\u73fe\u306e\u305f\u3081\u306b\u30b7\u30b9\u30c6\u30e0\u6539\u5584\u3092\u4f01\u753b<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #333399;\">\u30ea\u30fc\u30c0\u30fc\u304b\u3089\u90e8\u4e0b\u306b\u8abf\u67fb\u3092\u6307\u793a\u3057\u3001\u90e8\u4e0b\u304c\u60c5\u5831\u53ce\u96c6\u3057\u3066\u8cc7\u6599\u3092\u307e\u3068\u3081\u308b<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #333399;\">\u81ea\u793e\u306b\u5408\u3063\u3066\u3044\u308b\u306e\u304b\u6a5f\u80fd\u304c\u8db3\u308a\u3066\u3044\u308b\u306e\u304b\u3001\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\u3084\u30b7\u30b9\u30c6\u30e0\u5229\u7528\u8005\u3001\u305d\u306e\u4ed6\u95a2\u4fc2\u90e8\u9580\u306b\u78ba\u8a8d\u3057\u3001\u8907\u6570\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u5019\u88dc\u30922\u301c3\u3064\u306b\u7d5e\u308b<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #333399;\">\u305d\u308c\u305e\u308c\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u4f01\u696d\u3078\u554f\u3044\u5408\u308f\u305b\u3092\u3057\u3066\u5546\u8ac7\u3002\u63d0\u6848\u3092\u6bd4\u8f03\u3057\u30661\u793e\u306b\u7d5e\u308b<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #333399;\">\u30ea\u30fc\u30c0\u30fc\u304c\u7a1f\u8b70\u66f8\u3092\u4f5c\u6210\u3057\u3001\u95a2\u4fc2\u90e8\u9580\u304a\u3088\u3073\u4e0a\u53f8\u3078\u627f\u8a8d\u3092\u4ef0\u304e\u3001\u4e0a\u53f8\u304c\u6c7a\u88c1\u3057\u3066\u8cfc\u8cb7\uff08\u5951\u7d04\uff09\u306b\u81f3\u308b<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8938\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/225_tokumi_02.gif\" alt=\"225_tokumi_02\" width=\"750\" height=\"575\" \/><\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u6cd5\u4eba\u5411\u3051\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5834\u5408\u3001<strong>\u8907\u6570\u306e\u4eba\u304c\u95a2\u308f\u308a\u3001\u304b\u3064\u30eb\u30fc\u30c8\u3082\u8907\u96d1<\/strong>\u3067\u3059\u3002<\/p>\n<h3>2. \u5229\u7528\u4e2d\u306b\u5229\u7528\u8005\u3082\u5909\u308f\u308b<\/h3>\n<p>\u4e0a\u8a18\u4f8b\u3067\u793a\u3057\u305f\u901a\u308a\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u8cb7\u3059\u308b\u4eba\u3068\u5229\u7528\u3059\u308b\u4eba\u304c\u7570\u306a\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3055\u3089\u306b<strong>\u62c5\u5f53\u8005\u7570\u52d5\u3084\u9000\u8077\u306a\u3069\u306b\u3088\u308a\u5229\u7528\u8005\u304c\u5909\u5316<\/strong>\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>3. \u63d0\u4f9b\u5074\u306e\u30e6\u30fc\u30b6\u30fc\u63a5\u70b9\u3082\u5909\u5316\u3059\u308b<\/h3>\n<p>\u30ea\u30fc\u30c9\u3001\u55b6\u696d\u3001\u88fd\u54c1\u958b\u767a\u3001\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u3001\u5404\u90e8\u9580\u306e\u5f79\u5272\u306b\u3088\u3063\u3066\u63a5\u3059\u308b\u4eba\u304c\u5909\u308f\u308a\u307e\u3059\u3002\u524d\u8ff0\u3057\u305f\u901a\u308a\u3001\u63a5\u70b9\u3054\u3068\u306b\u30e6\u30fc\u30b6\u30fc\uff08\u304a\u5ba2\u69d8\u62c5\u5f53\u8005\uff09\u3082\u7570\u306a\u308b\u305f\u3081\u3001\u90e8\u7f72\u9593\u540c\u58eb\u306e\u304a\u5ba2\u69d8\u306b\u5bfe\u3059\u308b\u5171\u901a\u8a8d\u8b58\u304cBtoC\u3068\u6bd4\u3079\u3066\u96e3\u3057\u3044\u306e\u3067\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-8939 aligncenter\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/225_tokumi_03-750x371.gif\" alt=\"225_tokumi_03\" width=\"750\" height=\"371\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/225_tokumi_03-750x371.gif 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/225_tokumi_03-230x114.gif 230w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/225_tokumi_03-768x380.gif 768w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><span class=\"font-sm\">\u5909\u5316\u3059\u308b\u63d0\u4f9b\u5074\u306e\u63a5\u70b9\u90e8\u9580<\/span><\/p>\n<h3>4. \u30e6\u30fc\u30b6\u30fc\u8abf\u67fb\u304c\u96e3\u3057\u3044<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u306e\u305f\u3081\u306e\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fc\u30e2\u30cb\u30bf\u30fc\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u306f\u6ca2\u5c71\u3042\u308a\u307e\u3059\u304c\u3001<strong>\u4f01\u696d\u30e2\u30cb\u30bf\u30fc\u306f\u9650\u3089\u308c\u3066\u304a\u308a\u3001\u3055\u3089\u306b\u7279\u5b9a\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u3092\u52df\u96c6\u3059\u308b\u3053\u3068\u306f\u56f0\u96e3<\/strong>\u3067\u3059\u3002\u305d\u3053\u3067\u3001\u95a2\u4fc2\u304c\u826f\u597d\u306a\u65e2\u5b58\u9867\u5ba2\u3078\u8abf\u67fb\u4f9d\u983c\u3059\u308b\u65b9\u6cd5\u3092\u53d6\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u8abf\u67fb\u3092\u5b9f\u73fe\u3067\u304d\u308b\u6570\u306f1\u301c3\u793e\u3068\u5c11\u306a\u3044\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002<\/p>\n<h2 class=\"line-top line-black\">BtoB\u306b\u30da\u30eb\u30bd\u30ca\u306f\u5fc5\u8981\uff1f\uff08BtoB\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9045\u308c\uff09<\/h2>\n<p>BtoC\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u30b3\u30c8\u30e9\u30fc\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b02.0\u3067\u793a\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u6d88\u8cbb\u8005\u5fd7\u5411\u306e\u8003\u3048\u304c\u4e3b\u6d41\u3068\u306a\u3063\u3066\u3044\u304d\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001<strong>BtoB\u3067\u306f\u307e\u3060\u307e\u3060\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b01.0\u30ec\u30d9\u30eb\u304c\u4e3b\u6d41<\/strong>\u3067\u3059\u3002\u8ca9\u8def\u304c\u56fa\u5b9a\u3055\u308c\u3066\u3044\u305f\u308a\u3001\u9867\u5ba2\u6570\u304c\u5c11\u306a\u3044\u305f\u3081\u55b6\u696d\u30de\u30f3\u81ea\u8eab\u304c\u304a\u5ba2\u69d8\u3092\u56de\u308b\u65b9\u6cd5\u304c\u6709\u52b9\u3067\u3042\u308a\u3001BtoC\u540c\u7b49\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5fc5\u7136\u6027\u304c\u307e\u3060\u306a\u3044\u3068\u3044\u3046\u8003\u3048\u304c\u6839\u5f37\u304f\u6b8b\u3063\u3066\u3044\u308b\u304b\u3089\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u6628\u4eca\u3001\u65e5\u672c\u56fd\u5185\u3060\u3051\u3067\u306a\u304f\u6d77\u5916\u304b\u3089\u826f\u8cea\u3067\u4f4e\u4fa1\u683c\u306e\u985e\u4f3c\u30b5\u30fc\u30d3\u30b9\u304c\u53c2\u5165\u3057\u3066\u304d\u3066\u304a\u308a\u3001\u5371\u6a5f\u611f\u3092\u611f\u3058\u3066\u3044\u308bBtoB\u4f01\u696d\u3082\u5c11\u306a\u304f\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002BtoB\u3067\u3042\u3063\u3066\u3082\u300c\u4eba\u300d\u304c\u9078\u5b9a\u3057\u3066\u300c\u4eba\u300d\u304c\u5229\u7528\u3059\u308b\u3053\u3068\u306b\u306f\u5909\u308f\u308a\u306f\u306a\u304f\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b<strong>\u300c\u4eba\u300d\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30c7\u30b6\u30a4\u30f3\u306fBtoC\u3068\u5909\u308f\u3089\u3089\u305a\u91cd\u8981<\/strong>\u3067\u3059\u3002\u3080\u3057\u308d\u3001\u8907\u96d1\u3060\u304b\u3089\u3053\u305d\u3088\u308a\u52b9\u679c\u7684\u3067\u3042\u308b\u3068\u79c1\u306f\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u30da\u30eb\u30bd\u30ca\u306e\u3088\u3046\u306a\u6700\u8fd1\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u6d3b\u7528\u3057\u305f\u304f\u3068\u3082\u3001\u5148\u306b\u6319\u3052\u305fBtoB\u306a\u3089\u3067\u306f\u306e\u8907\u96d1\u3055\u304c\u3042\u308b\u305f\u3081\u3001\u5f93\u6765\u306e\u65b9\u6cd5\u305d\u306e\u307e\u307e\u3067\u306f\u3046\u307e\u304f\u884c\u304b\u306a\u304b\u3063\u305f\u308a\u3001\u53c2\u8003\u306b\u3067\u304d\u308b\u4e8b\u4f8b\u3082\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p class=\"mb-40\">\u5f8c\u7de8\u3067\u306f\u3001\u5f53\u793e\u306e\u4e8b\u4f8b\u3092\u4ea4\u3048\u306a\u304c\u3089\u3001BtoB\u3067\u306f\u3069\u306e\u3088\u3046\u306b\u30da\u30eb\u30bd\u30ca\u3092\u6d3b\u7528\u3059\u308b\u306e\u304b\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p class=\"mb-5\"><strong>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c\u30da\u30eb\u30bd\u30ca\u300d\u6d3b\u7528<\/strong><\/p>\n<ul>\n<li>\u524d\u7de8\u3000BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c\u30da\u30eb\u30bd\u30ca\u300d\u6d3b\u7528\u306e\u8ab2\u984c\uff08\u672c\u8a18\u4e8b\u3067\u3059\uff09<\/li>\n<li><a 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