{"id":8889,"date":"2016-04-27T16:46:59","date_gmt":"2016-04-27T07:46:59","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=8889"},"modified":"2025-01-09T11:10:26","modified_gmt":"2025-01-09T02:10:26","slug":"persona_design_for_btob_02","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/persona_design_for_btob_02","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c\u30da\u30eb\u30bd\u30ca\u300d\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\uff08\u5f8c\u7de8\uff09"},"content":{"rendered":"<p>\u524d\u7de8\u3067\u306f<a 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\/>\u305d\u306e\u7d50\u679c\u306f\u307e\u3060\u307e\u3060\u5148\u3067\u3059\u304c\u3001\u3053\u308c\u307e\u3067\u30d0\u30e9\u30d0\u30e9\u306b\u6d3b\u52d5\u3057\u3066\u3044\u305f\u90e8\u9580\u304c\u5354\u529b\u3057\u3066\u3001\u4e0a\u53f8\u306b\u6307\u793a\u3055\u308c\u308b\u3053\u3068\u306a\u304f\u81ea\u4e3b\u7684\u306b\u554f\u984c\u89e3\u6c7a\u306b\u3042\u305f\u308b\u4f8b\u304c\u8907\u6570\u898b\u3089\u308c\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30da\u30eb\u30bd\u30ca\u6d3b\u7528\u306f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u7d42\u4e86\u304b\u3089\u534a\u5e74\u4ee5\u4e0a\u7d4c\u3063\u305f\u4eca\u3082\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6b21\u306e\u7ae0\u304b\u3089\u306f\u3001\u90e8\u7f72\u9593\u5171\u901a\u306e\u30da\u30eb\u30bd\u30ca\u5236\u4f5c\u30fb\u904b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u3001BtoB\u306a\u3089\u3067\u306f\u306e\u30b3\u30c4\u3092\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n<h2 class=\"line-top line-black\">BtoB\u4f01\u696d\u306b\u304a\u3051\u308b\u30da\u30eb\u30bd\u30ca\u5236\u4f5c\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<h3>1. 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\u30e6\u30fc\u30b6\u30fc\u8abf\u67fb\u306e\u5de5\u592b<\/h3>\n<p>BtoC\u3068\u9055\u3063\u3066\u3001<strong>\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u30ea\u30af\u30eb\u30fc\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044<\/strong>\u3068\u3044\u3046BtoB\u306e\u7279\u5fb4\u3092\u524d\u7de8\u3067\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<br \/>\u305d\u306e\u305f\u3081\u3001\u95a2\u4fc2\u6027\u304c\u826f\u597d\u306a\u304a\u5ba2\u69d8\u3078\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u5354\u529b\u3092\u4f9d\u983c\u3059\u308b\u3053\u3068\u304c\u5ea6\u3005\u3042\u308a\u307e\u3059\u304c\u30011\u30fb2\u793e\u3057\u304b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305a\u3001\u60c5\u5831\u306e\u504f\u308a\u306e\u61f8\u5ff5\u304c\u62ed\u3048\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3053\u3067\u304a\u52e7\u3081\u3057\u305f\u3044\u306e\u304c\u3001<strong>\u55b6\u696d\u3084\u30b5\u30dd\u30fc\u30c8\u90e8\u9580\u306a\u3069\u306e\u9867\u5ba2\u63a5\u70b9\u304c\u3042\u308b\u90e8\u9580\u3078\u306e\u9593\u63a5\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/strong>\u3067\u3059\u3002<br \/>\u793e\u5185\u3078\u306e\u9593\u63a5\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u30da\u30eb\u30bd\u30ca\u306e\u76ee\u7684\u3092\u793e\u5185\u3078\u5553\u8499\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u3001\u307e\u305f\u793e\u54e1\u81ea\u8eab\u306e\u60c5\u5831\u304c\u30da\u30eb\u30bd\u30ca\u306b\u53cd\u6620\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u81ea\u5206\u4e8b\u3068\u3057\u3066\u30da\u30eb\u30bd\u30ca\u306b\u5411\u304d\u5408\u3063\u3066\u3082\u3089\u3048\u308b\u304d\u3063\u304b\u3051\u306b\u3082\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u52b9\u679c\u3082\u72d9\u3063\u3066\u3001<strong>\u9593\u63a5\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u5bfe\u8c61\u8005\u306f\u9867\u5ba2\u63a5\u70b9\u304c\u591a\u3044\u793e\u54e1\u306e\u4e2d\u3067\u3082\u3001\u305d\u306e\u90e8\u9580\u306b\u5f71\u97ff\u529b\u306e\u9ad8\u3044\u4eba\u306b\u5354\u529b\u3092\u4ef0\u3050<\/strong>\u306e\u304c\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8913\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_02-750x397.jpg\" alt=\"231_tokumi_02\" width=\"750\" height=\"397\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_02-750x397.jpg 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_02-230x122.jpg 230w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_02-768x406.jpg 768w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_02.jpg 945w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><span class=\"font-sm\">\u55b6\u696d\u62c5\u5f53\u8005\u3078\u306e\u9593\u63a5\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u69d8\u5b50<\/span><\/p>\n<h3>3. BtoB\u306a\u3089\u3067\u306f\u306e\u30da\u30eb\u30bd\u30ca\u8868\u73fe<\/h3>\n<h4>\u7d44\u7e54\u30da\u30eb\u30bd\u30ca\u3068\u500b\u4eba\u30da\u30eb\u30bd\u30ca<\/h4>\n<p class=\"font-default\">BtoC\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3067\u3082\u3001\u8863\u670d\u3084\u5316\u7ca7\u54c1\u306a\u3069\u5229\u7528\u8005\u81ea\u8eab\u304c\u8cfc\u5165\u3059\u308b\u3082\u306e\u3082\u3042\u308c\u3070\u3001\u5bb6\u3084\u65c5\u884c\u306a\u3069\u5229\u7528\u8005\u3084\u8cfc\u8cb7\u30eb\u30fc\u30c8\u304c\u8907\u6570\u5b58\u5728\u3059\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u5f8c\u8005\u306e\u5834\u5408\u3001\u500b\u4eba\u306e\u30da\u30eb\u30bd\u30ca\u3060\u3051\u3067\u306a\u304f\u3001\u3069\u306e\u3088\u3046\u306a\u5bb6\u65cf\u69cb\u6210\u306a\u306e\u304b\u3001\u300c\u5bb6\u65cf\u300d\u3068\u3044\u3046\u300c\u7d44\u7e54\u300d\u306e\u30da\u30eb\u30bd\u30ca\u3082\u8868\u73fe\u3057\u307e\u3059\u3002<\/p>\n<p class=\"font-default\">BtoB\u3067\u306f\u3053\u306e\u300c\u7d44\u7e54\u300d\u306e\u8003\u3048\u65b9\u304c\u5916\u305b\u307e\u305b\u3093\u3002\u5fc5\u305a\u3001<strong>\u7d44\u7e54\u30da\u30eb\u30bd\u30ca\u3068\u500b\u4eba\u30da\u30eb\u30bd\u30ca\u3092\u30bb\u30c3\u30c8\u3067\u5236\u4f5c<\/strong>\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p class=\"font-default\">\u203b\u533b\u7642\u6a5f\u5668\u3092\u88fd\u9020\u30fb\u8ca9\u58f2\u3059\u308b\u30b7\u30b9\u30e1\u30c3\u30af\u30b9\u3067\u306f\u3001\u3055\u3089\u306b\u3069\u306e\u3088\u3046\u306a\u75c5\u9662\u3084\u7814\u7a76\u6240\u306e\u65bd\u8a2d\u306b\u5c0e\u5165\u3055\u308c\u308b\u306e\u304b\u304c\u30ad\u30fc\u3068\u306a\u308b\u305f\u3081\u3001\u65bd\u8a2d\u30da\u30eb\u30bd\u30ca\u3082\u5236\u4f5c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"font-default\" style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8915\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_03-1-750x290.jpg\" alt=\"231_tokumi_03\" width=\"750\" height=\"290\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_03-1-750x290.jpg 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_03-1-230x89.jpg 230w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_03-1-768x297.jpg 768w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_03-1.jpg 945w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h4>\u30da\u30eb\u30bd\u30ca\u306e\u9805\u76ee<\/h4>\n<p>\u30da\u30eb\u30bd\u30ca\u3067\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u30cb\u30fc\u30ba\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u4eba\u304c\u4eba\u751f\u3067\u4f55\u3092\u6210\u3057\u9042\u3052\u305f\u3044\u306e\u304b\u3068\u3044\u3063\u305f\u30e9\u30a4\u30d5\u30b4\u30fc\u30eb\u3084\u3001\u305d\u306e\u4eba\u3068\u306a\u308a\u3092\u8868\u3059\u305f\u3081\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u8868\u73fe\u3057\u307e\u3059\u3002<\/p>\n<p>\u5bb6\u65cf\u3068\u3044\u3046\u7d44\u7e54\u306e\u5834\u5408\u3001\u7236\u89aa\u3068\u3044\u3046\u7acb\u5834\u304c\u305d\u306e\u4eba\u306e\u30e9\u30a4\u30d5\u30b4\u30fc\u30eb\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u3088\u3046\u306b\u3001\u6cd5\u4eba\u30da\u30eb\u30bd\u30ca\u3067\u3082\u6240\u5c5e\u3059\u308b\u7d44\u7e54\u306e\u76ee\u6a19\u3084\u5f79\u8077\u304c\u91cd\u8981\u306a\u60c5\u5831\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9805\u76ee\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8934\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_04-1-750x386.jpg\" alt=\"231_tokumi_04\" width=\"750\" height=\"386\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_04-1-750x386.jpg 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_04-1-230x118.jpg 230w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_04-1-768x395.jpg 768w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_04-1.jpg 945w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3>4. \u8907\u96d1\u306a\u9867\u5ba2\u63a5\u70b9\u30921\u679a\u3067\u8868\u73fe<\/h3>\n<p>\u7d44\u7e54\u30da\u30eb\u30bd\u30ca\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u5236\u4f5c\u3057\u3001\u305d\u3053\u306b\u5404\u62c5\u5f53\u8005\uff08\u500b\u4eba\u30da\u30eb\u30bd\u30ca\uff09\u3092\u30d7\u30ed\u30c3\u30c8\u3057\u307e\u3059\u3002<br \/>\u95a2\u4fc2\u6027\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306b\u3001<strong>\u5168\u4f53\u50cf\u306f1\u679a\u3067\u8868\u73fe<\/strong>\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u5f53\u793e\u3067\u306f\u7d44\u7e54\u30da\u30eb\u30bd\u30ca\u304c\u7de0\u3081\u308b\u58f2\u4e0a\u5272\u5408\u3084\u30e6\u30fc\u30b6\u30fc\u6570\u3082\u63b2\u8f09\u3059\u308b\u3053\u3068\u3067\u3001\u793e\u54e1\u304c\u8208\u5473\u3092\u3082\u3063\u3066\u898b\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u306a\u5de5\u592b\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"font-default\" style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8935\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_05-1-688x460.jpg\" alt=\"231_tokumi_05\" width=\"688\" height=\"460\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_05-1-688x460.jpg 688w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_05-1-209x140.jpg 209w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_05-1-768x514.jpg 768w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_05-1.jpg 945w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/p>\n<h2 class=\"line-top line-black\">\u30da\u30eb\u30bd\u30ca\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<h3>1. \u793e\u5185\u516c\u958b\u306b\u3082\u4e00\u5de5\u592b<\/h3>\n<p>\u4f01\u753b\u66f8\u3084\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u3092\u4e01\u5be7\u306b\u5236\u4f5c\u3057\u3066\u3082\u3001\u6d3b\u7528\u3055\u308c\u306a\u304b\u3063\u305f\u3068\u3044\u3046\u7d4c\u9a13\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f\u60c5\u5831\u91cf\u304c\u591a\u3044\u8cc7\u6599\u306f\u673a\u306e\u4e2d\u306b\u3057\u307e\u308f\u308c\u3066\u3057\u307e\u3044\u76ee\u306b\u4ed8\u304f\u6a5f\u4f1a\u304c\u5c11\u306a\u304f\u5fd8\u308c\u3089\u308c\u304c\u3061\u3067\u3059\u3002\u30da\u30eb\u30bd\u30ca\u3082\u4f8b\u5916\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001A0\u30dd\u30b9\u30bf\u30fc1\u679a\u306b\u60c5\u5831\u3092\u307e\u3068\u3081\u30015\u679a\u5370\u5237\u3057\u3066<strong>\u5404\u90e8\u9580\u304c\u76ee\u306b\u3064\u304f\u3068\u3053\u308d\u306b\u8cbc\u308a\u51fa\u3057<\/strong>\u307e\u3057\u305f\u3002\u8cbc\u308a\u51fa\u3059\u3068\u540c\u6642\u306b\u3001\u500b\u4eba\u8cc7\u6599\u3068\u3057\u3066\u3082\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u5236\u4f5c\u3057\u305fA3\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u8cc7\u6599\u3092\u5168\u793e\u54e1\u306b\u544a\u77e5\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3055\u3089\u306b\u6d3b\u7528\u4fc3\u9032\u3092\u56f3\u308b\u305f\u3081\u3001\u88fd\u54c1\u8ca9\u58f23\u90e8\u9580\u3001\u958b\u767a\u90e8\u9580\u3001\u30b5\u30dd\u30fc\u30c8\u90e8\u9580\u3001\u95a2\u9023\u30b5\u30fc\u30d3\u30b92\u90e8\u9580\u305d\u308c\u305e\u308c\u306e\u90e8\u9580\u306b\u5bfe\u3057\u3066<strong>\u30ec\u30d3\u30e5\u30fc\u4f1a\u3092\u3057\u3001\u8aac\u660e\u3068\u6d3b\u7528\u306e\u305f\u3081\u306e\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd<\/strong>\u3057\u307e\u3057\u305f\u3002<\/p>\n<p class=\"font-default\" style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8900\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_01-750x456.jpg\" alt=\"231_tokumi_01\" width=\"750\" height=\"456\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_01-750x456.jpg 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_01-230x140.jpg 230w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_01-768x467.jpg 768w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_01.jpg 1200w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><span class=\"font-sm\">\u30ec\u30d3\u30e5\u30fc\u4f1a\u306e\u69d8\u5b50<\/span><\/p>\n<h3>2. \u30da\u30eb\u30bd\u30ca\u306e\u904b\u7528<\/h3>\n<p><strong>1\u679a\u3067\u8868\u73fe\u3057\u305f\u30da\u30eb\u30bd\u30ca\u306f\u3001\u5730\u56f3\u3067\u3044\u3046\u3068\u4e16\u754c\u5730\u56f3\u306e\u3088\u3046\u306a\u62bd\u8c61\u5ea6<\/strong>\u3067\u3059\u3002\u30da\u30eb\u30bd\u30ca\u3092\u6d3b\u7528\u3057\u3066\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u306f\u3001\u4e00\u89a7\u304b\u3089\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3057\u3001\u3055\u3089\u306b\u8a73\u7d30\u306a\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u65c5\u306b\u4f8b\u3048\u308b\u3068\u3001\u4e16\u754c\u5730\u56f3\u304b\u3089\u5730\u57df\u3092\u9078\u3076\u884c\u70ba\u306b\u5024\u3059\u308b\u306e\u304c\u30013\u3067\u5236\u4f5c\u3057\u305f\u7d44\u7e54\u30da\u30eb\u30bd\u30ca\u30fb\u62c5\u5f53\u8005\u30da\u30eb\u30bd\u30ca\u306e\u5168\u4f53\u30921\u679a\u306b\u8868\u73fe\u3057\u305f\u56f3\u304b\u3089\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\u884c\u70ba\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u305d\u306e\u571f\u5730\u306e\u60c5\u5831\u3092\u96c6\u3081\u3066\u884c\u304d\u305f\u3044\u5834\u6240\u306e\u30de\u30c3\u30d7\u3092\u5236\u4f5c\u3059\u308b\u306e\u304c\u3001\u6226\u7565\u30ec\u30d9\u30eb\u306e\u30da\u30eb\u30bd\u30ca\u3068\u8a00\u3048\u307e\u3059\u3002\u305d\u306e\u5730\u56f3\u3092\u3082\u3068\u306b\u3001\u300c\u25ef\u65e5\u306e\u304a\u663c\u306f\u3053\u306e\u304a\u5e97\u3067\u3054\u98ef\u3092\u98df\u3079\u3088\u3046\u300d\u300c\u304a\u571f\u7523\u306f\u5e30\u308a\u306e\u524d\u65e5\u306b\u3053\u306e\u8fba\u308a\u3067\u304a\u8cb7\u3044\u7269\u3057\u3088\u3046\u300d\u306a\u3069\u3068\u8a08\u753b\u3092\u7acb\u3066\u308b\u306e\u304c\u3001\u65bd\u7b56\u8a2d\u8a08\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u8a73\u7d30\u30da\u30eb\u30bd\u30ca\u3092\u5236\u4f5c\u3092\u3059\u308b\u3053\u3068\u3067\u3001\uff13\u306e\u5168\u4f53\u50cf\u306b\u8db3\u308a\u306a\u3044\u60c5\u5831\u3084\u9055\u548c\u611f\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u3046\u3044\u3063\u305f\u60c5\u5831\u3092\u5168\u4f53\u50cf\u306b\u53cd\u6620\u3057\u307e\u3059\u3002\u306a\u304a\u3001<strong>\u4e00\u89a7\u3092\u5e38\u306b\u66f4\u65b0\u3059\u308b<\/strong>\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p class=\"font-default\" style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8936\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_06-1-750x443.jpg\" alt=\"231_tokumi_06\" width=\"750\" height=\"443\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_06-1-750x443.jpg 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_06-1-230x136.jpg 230w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_06-1-768x453.jpg 768w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/04\/231_tokumi_06-1.jpg 945w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><span class=\"font-sm\">\u30da\u30eb\u30bd\u30ca\u4e00\u89a7\u3068\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3054\u3068\u306b\u5236\u4f5c\u3057\u305f\u30da\u30eb\u30bd\u30ca<\/span><\/p>\n<h2 class=\"line-top line-black\">\u7d50\u679c<\/h2>\n<p>A0\u30dd\u30b9\u30bf\u30fc\u3092\u5168\u793e\u54e1\u304c\u898b\u3048\u308b\u4f4d\u7f6e\u306b\u5f35\u308a\u51fa\u3057\u3066\u3044\u305f\u306b\u3082\u95a2\u308f\u3089\u305a\u3001A3\u7248\u306e\u8cc7\u6599\u306f<strong>\u5168\u793e\u54e1\u306e\u7d0440%\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/strong>\u3055\u308c\u3001\u305d\u306e\u5229\u7528\u8005\u306e\u6240\u5c5e\u306f\u5f53\u793e\u306e\u5168\u90e8\u9580\u306b\u5206\u6563\u3055\u308c\u3066\u304a\u308a\u3001\u591a\u90e8\u9580\u306b\u8a8d\u77e5\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u305f<span class=\"font-default\">\uff082015\u5e7411\u670810\u65e5\u6642\u70b9\uff09<\/span>\u3002<\/p>\n<p>\u307e\u305f\u3001\u4e3b\u4f53\u7684\u306b\u30da\u30eb\u30bd\u30ca\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u8996\u70b9\u306e\u65bd\u7b56\u3092\u4f01\u753b\u30fb\u5b9f\u65bd\u3055\u308c\u308b\u30b1\u30fc\u30b9\u3082\u3002<br \/>\u5177\u4f53\u7684\u306b\u306f\u3001\u4f1a\u8b70\u306e\u969b\u306b\u300c\u25ef\u25ef\u3055\u3093\u304c\u559c\u3076\u63d0\u4f9b\u4fa1\u5024\u306f\uff1f\u300d\u300c\u25ef\u25ef\u3055\u3093\u306e\u8a00\u8449\u306b\u7f6e\u304d\u63db\u3048\u308b\u3068\uff1f\u300d\u306a\u3069\u3001<strong>\u81ea\u793e\u90fd\u5408\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3084\u8868\u73fe\u3092\u3001\u304a\u5ba2\u69d8\u8996\u70b9\u306b\u7f6e\u304d\u63db\u3048\u305f\u8b70\u8ad6\u304c\u6d3b\u767a\u5316<\/strong>\u3057\u3066\u3044\u308b\u5834\u9762\u306b\u51fa\u304f\u308f\u3059\u3053\u3068\u304c\u591a\u304f\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u5f53\u793e\u306f\u5404\u90e8\u9580\u306e\u8cac\u4efb\u7bc4\u56f2\u3067\u696d\u52d9\u3092\u9042\u884c\u3059\u308b\u6587\u5316\u3067\u3057\u305f\u304c\u3001\u30da\u30eb\u30bd\u30ca\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u306f\u9867\u5ba2\u63a5\u70b9\u3084\u76ee\u7684\u304c\u8fd1\u3044\u90e8\u9580\u3068\u5354\u50cd\u3059\u308b\u3053\u3068\u304c\u5897\u3048\u307e\u3057\u305f\u3002<\/p>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306b\u30da\u30eb\u30bd\u30ca\u3092\u6d3b\u7528\u3057\u306f\u3058\u3081\u305f\u793e\u54e1\u306e\u58f0\u3092\u3001\u4e00\u90e8\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div class=\"mb-20 box-gray\">\n<p class=\"font-default mb-0\">\u3044\u307e\u307e\u3067\u306f\u771f\u3063\u767d\u306a\u72b6\u614b\u304b\u3089\u3060\u3063\u305f\u306e\u3067\u3001\u7b46\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304b\u3063\u305f\u304c\u3001\u3046\u3061\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306f\u3053\u3046\u3044\u3046\u98a8\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u307e\u3068\u307e\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u305d\u308c\u3092\u5207\u308a\u53e3\u306b\u30b5\u30a4\u30c8\u3067\u3069\u3046\u52d5\u304f\u304b\u60f3\u50cf\u3057\u3066\u307f\u3088\u3046\u3068\u3044\u3046\u601d\u8003\u306e\u5207\u308a\u53e3\u304c\u3067\u304d\u3001<strong>\u306f\u3058\u3081\u306e\u4e00\u6b69\u304c\u8e0f\u307f\u51fa\u305b\u308b<\/strong>\u3088\u3046\u306b\u306a\u3063\u305f\u3002<br \/> <span class=\"font-sm\">\uff08\u65b0\u30b5\u30fc\u30d3\u30b9\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u4f01\u753b\uff0f\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff09<\/span><\/p>\n<\/div>\n<div class=\"mb-20 box-gray\">\n<p class=\"font-default mb-0\">\u4eca\u56de\u306e\u793e\u5185\u4e8b\u4f8b\u306f\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306b\u3068\u3063\u3066\u3082\u3044\u3044\u4e8b\u4f8b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30e9\u30a4\u30bf\u30fc2\u4eba\u3082\u5171\u901a\u306e\u30da\u30eb\u30bd\u30ca\u304c\u3042\u3063\u305f\u306e\u3067<strong>\u5354\u50cd\u3057\u3066\u8868\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5171\u901a\u306e\u30da\u30eb\u30bd\u30ca\u304c\u3042\u308b\u306e\u3067\u4f9d\u983c\u8005\u3082\u8a55\u4fa1<\/strong>\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u305d\u308c\u304c\u306a\u3044\u3068\u3001\u3042\u308c\u3082\u3053\u308c\u3082\u76db\u308a\u8fbc\u3093\u3067\u3001\u3068\u306a\u3063\u3066\u3057\u307e\u3046\u3093\u3067\u3059\u3088\u306d\u3002<br \/> <span class=\"font-sm\">\uff08\u65b0\u30aa\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u4f01\u753b\uff0f\u30e9\u30a4\u30bf\u30fc\uff09<\/span><\/p>\n<\/div>\n<div class=\"mb-20 box-gray\">\n<p class=\"font-default mb-0\"><strong>\u62c5\u5f53\u8005\u9593\u3067\u5171\u901a\u8a8d\u8b58<\/strong>\u304c\u3067\u304d\u3001\u4ef6\u540d\u3084\u672c\u6587\u306e\u8a00\u8449\u9078\u3073\u306a\u3069\u3067\u8b70\u8ad6\u3057\u3084\u3059\u304f\u306a\u3063\u305f\u3002<br \/> <span class=\"font-sm\">\uff08\u30e1\u30eb\u30de\u30ac\u4f5c\u6210\uff0f\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff09<\/span><\/p>\n<\/div>\n<div class=\"mb-20 box-gray\">\n<p class=\"font-default mb-0\">BtoB\u306e\u5834\u5408\u306f\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u304c\u591a\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\uff08\u660e\u78ba\u306b\u3059\u308b\uff09\u3053\u3068\u304c\u96e3\u3057\u3044\u305f\u3081\u300c\u8ab0\u306b\u5411\u3051\u305f\u4f55\u306e\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u306e\u304b\u300d\u304c\u4e0d\u660e\u77ad\u306a\u307e\u307e\u3001\u624b\u63a2\u308a\u3067\u5404\u65bd\u7b56\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u591a\u304b\u3063\u305f\u3002\u30da\u30eb\u30bd\u30ca\u3092\u5236\u4f5c\u3057\u305f\u3053\u3068\u3067\u3001\u30e1\u30f3\u30d0\u30fc\u5168\u54e1\u3067\u5171\u901a\u8a8d\u8b58\u304c\u6301\u3066\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3044\u3044\u5909\u5316\u304c\u3042\u3063\u305f\u3002<\/p>\n<ul class=\"ul-default font-default mt-20 mb-0\">\n<li>LP\u3084\u30b5\u30a4\u30c8\u3001\u5e83\u544a\u539f\u7a3f\u3001\u30e1\u30eb\u30de\u30ac\u306a\u3069\u3001<strong>\u30b7\u30ca\u30ea\u30aa\uff08\u4eee\u8aac\uff09\u3092\u5143\u306b\u5236\u4f5c<\/strong>\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f<\/li>\n<li>\u5408\u308f\u305b\u3066\u3001\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3084\u30c7\u30b6\u30a4\u30f3\u3082\u3057\u3084\u3059\u304f\u306a\u3063\u305f<\/li>\n<li><strong>\u8ff7\u3063\u305f\u6642\u306b\u306f\u7acb\u3061\u623b\u308c\u308b<\/strong>\uff08\u8ab0\u306b\u3001\u3069\u3093\u306a\u76ee\u7684\u3067\u8a34\u6c42\u3059\u308b\u304b\uff09<\/li>\n<li>\u4e0a\u306b\u78ba\u8a8d\u3001\u627f\u8a8d\u3092\u53d6\u308a\u3084\u3059\u304f\u306a\u3063\u305f<\/li>\n<li>\u7d50\u679c\u3092\u632f\u308a\u8fd4\u308b\u3068\u304d\u306f\u3001<strong>\u4f55\u3092\u8ef8\u306b\u691c\u8a3c\u3059\u308c\u3070\u3088\u3044\u304b\u308f\u304b\u308b<\/strong>\u3088\u3046\u306b\u306a\u3063\u305f<\/li>\n<\/ul>\n<p><span class=\"font-sm\">\uff08\u88fd\u54c1LP\u4f5c\u6210\u30fb\u88fd\u54c1\u30b5\u30a4\u30c8\u6539\u4fee\u30fb\u30e1\u30eb\u30de\u30ac\u4f5c\u6210\uff0fWeb\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\uff09<\/span><\/p>\n<\/div>\n<h2 class=\"line-top line-black\">\u6700\u5f8c\u306b<\/h2>\n<p>\u30da\u30eb\u30bd\u30ca\u306f\u6df1\u3044\u5171\u611f\u304c\u5fc5\u8981\u3067\u3042\u308b\u305f\u3081\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3054\u3068\u306b\u30e1\u30f3\u30d0\u30fc\u53c2\u52a0\u578b\u3067\u5236\u4f5c\u3059\u308b\u306e\u304c\u3088\u3044\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u5909\u308f\u308a\u3001<strong>\u30e1\u30f3\u30d0\u30fc\u304c\u5909\u308f\u308b\u3068\u305d\u306e\u30ca\u30ec\u30c3\u30b8\u304c\u7d99\u627f\u3055\u308c\u306a\u3044<\/strong>\u3053\u3068\u306f\u30da\u30eb\u30bd\u30ca\u306e\u8ab2\u984c\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p class=\"mb-40\"><strong>\u5168\u4f53\u3068\u90e8\u5206\u3092\u5e38\u306b\u3044\u3063\u305f\u308a\u304d\u305f\u308a\u3057\u306a\u304c\u3089\u3001\u5168\u4f53\u50cf\u3092\u66f4\u65b0\u3057\u3064\u3065\u3051\u308b\u3053\u3068\u3067\u3001\u30da\u30eb\u30bd\u30ca\u304c\u4f01\u696d\u306e\u5168\u4f53\u306e\u5171\u6709\u77e5<\/strong>\u3068\u306a\u308c\u306a\u3044\u3060\u308d\u3046\u304b\u3002\u305d\u3046\u3044\u3063\u305f\u671f\u5f85\u3092\u8fbc\u3081\u3066\u3001\u5f53\u793e\u3082\u5f15\u304d\u7d9a\u304d\u8a66\u884c\u932f\u8aa4\u3092\u7d9a\u3051\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p class=\"mb-5\"><strong>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c\u30da\u30eb\u30bd\u30ca\u300d\u6d3b\u7528<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/persona_design_for_btob_01\">\u524d\u7de8\u3000BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c\u30da\u30eb\u30bd\u30ca\u300d\u6d3b\u7528\u306e\u8ab2\u984c<\/a><\/li>\n<li>\u5f8c\u7de8\u3000BtoB\u306b\u304a\u3051\u308b\u300c\u30da\u30eb\u30bd\u30ca\u300d\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\uff08\u672c\u8a18\u4e8b\u3067\u3059\uff09<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u524d\u7de8\u3067\u306fBtoB\u306b\u304a\u3051\u308b\u300c\u30da\u30eb\u30bd\u30ca\u300d\u306e\u8ab2\u984c\u3092\u304a\u4f1d\u3048\u3057\u307e\u3057\u305f\u3002\u5f8c\u7de8\u3067\u306f\u3001\u5f53\u793e\u306e\u4e8b\u4f8b\u3092\u3082\u3068\u306b\u5236\u4f5c\u30fb\u904b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002 \u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30da\u30eb\u30bd\u30ca\u6d3b\u7528\u306b\u304a\u3051\u308b\u8ab2\u984c \u5f53\u793e\u3067\u306f\u3001\u3053\u308c\u307e\u3067\u88fd\u54c1\u958b\u767a\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u4f01\u753b&#8230;<\/p>\n","protected":false},"author":102,"featured_media":8900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,12,5],"tags":[],"class_list":["post-8889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-b2b-marketing","category-communication-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/8889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=8889"}],"version-history":[{"count":51,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/8889\/revisions"}],"predecessor-version":[{"id":13486,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/8889\/revisions\/13486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media\/8900"}],"wp:attachment":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=8889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=8889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=8889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}