{"id":9458,"date":"2016-12-02T15:30:56","date_gmt":"2016-12-02T06:30:56","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=9458"},"modified":"2022-08-01T10:04:12","modified_gmt":"2022-08-01T01:04:12","slug":"drip-program_engagement-studio_difference","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/drip-program_engagement-studio_difference","title":{"rendered":"Pardot\u306e\u65b0\u6a5f\u80fd\u300cEngagement Studio\u300d\u3092\u4f7f\u3063\u3066\u307f\u305f \uff5e\u30c9\u30ea\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306e\u9055\u3044\uff5e"},"content":{"rendered":"<p><span class=\"font-sm\">\u203b\u672c\u8a18\u4e8b\u306b\u8a18\u8f09\u306ePardot\u306f\u30012022\u5e744\u67087\u65e5\u306bMarketing Cloud Account Engagement\u306b\u88fd\u54c1\u540d\u304c\u5909\u66f4\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<p>2016\u5e74\u6625\u3054\u308d\u3001Pardot\u306b\u3044\u304f\u3064\u304b\u65b0\u3057\u3044\u6a5f\u80fd\u304c\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002\u5927\u304d\u306a\u3068\u3053\u308d\u3067\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3054\u3068\u306b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3067\u304d\u308b\u6a5f\u80fd\u3084\u3001\u8907\u6570\u306e\u6761\u4ef6\u3092\u639b\u3051\u5408\u308f\u305b\u3066\u30b7\u30ca\u30ea\u30aa\u3092\u4f5c\u6210\u3059\u308b\u300cEngagement Studio\u300d\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>7\u6708\uff5e8\u6708\u306b\u304b\u3051\u3066\u3001\u793e\u5185\u3067\u300cEngagement Studio\u300d\u3092\u4f7f\u3063\u3066\u9867\u5ba2\u306e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<br \/>\n2\u56de\u306b\u5206\u3051\u3066\u300cEngagement Studio\u300d\u3092\u4f7f\u3063\u3066\u307f\u305f\u30ec\u30d3\u30e5\u30fc\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002\u4eca\u56de\u306f\u3001\u65bd\u7b56\u306e\u5185\u5bb9\u3084\u30c9\u30ea\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306e\u9055\u3044\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>Engagement Studio\u3068\u306f<\/h2>\n<p><a href=\"https:\/\/www.salesforce.com\/jp\/blog\/2016\/06\/engagement-studio.html\" target=\"_blank\" rel=\"noopener\">Engagement Studio<\/a>\u306f\u3001\u300c\u3072\u3068\u3064\u306e\u753b\u9762\u4e0a\u30671\u5bfe1\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u69cb\u7bc9\u3057\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u5316\u3001\u52b9\u679c\u306e\u691c\u8a3c\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6e2c\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u30c4\u30fc\u30eb\u300d\u3067\u3059\u3002Engagement Studio\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8ab0\u3067\u3082\u7c21\u5358\u306bB2B\u4f01\u696d\u306e\u8cfc\u8cb7\u62c5\u5f53\u8005\u306b\u5411\u3051\u305f\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>Engagement Studio\u3068\u30c9\u30ea\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u9055\u3044<\/h2>\n<p>Pardot\u306b\u306fEngagement Studio\u306e\u307b\u304b\u306b\u3001\u300c\u30c9\u30ea\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0\u300d\u3068\u3044\u3046\u30b7\u30ca\u30ea\u30aa\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3067\u304d\u308b\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u30c9\u30ea\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0<\/strong>\u306f\u3001\u9014\u4e2d\u3067\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u4ed8\u4e0e\u3057\u305f\u308a\u3001\u30e1\u30fc\u30eb\u5185\u306e\u7279\u5b9a\u306eURL\u306e\u30af\u30ea\u30c3\u30af\u72b6\u6cc1\u3092\u57fa\u306b\u30b7\u30ca\u30ea\u30aa\u3092\u5206\u5c90\u3055\u305b\u305f\u308a\u3001\u30b9\u30b3\u30a2\u3092\u4ed8\u4e0e\u3055\u305b\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002Web\u4e0a\u306e\u884c\u52d5\u3067\u30c9\u30ea\u30c3\u30d7\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30b7\u30ca\u30ea\u30aa\u3092\u5206\u5c90\u3055\u305b\u308b\u8981\u7d20\u3068\u3057\u3066\u306f\u3001\u300c\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u305f\u304b\u300d\u300c\u30e1\u30fc\u30eb\u5185\u306eURL\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u304b\u300d\u306e2\u70b9\u306e\u307f\u3067\u3059\u3002<\/p>\n<p><strong>Engagement Studio<\/strong>\u306f\u3001\u4ee5\u4e0b\u306e\u60c5\u5831\u3092\u639b\u3051\u5408\u308f\u305b\u305f\u30b7\u30ca\u30ea\u30aa\u306e\u5206\u5c90\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30e1\u30fc\u30eb\u306b\u95a2\u3059\u308b\u5404\u30a2\u30af\u30b7\u30e7\u30f3<br \/>\n\u958b\u5c01\u3084\u30af\u30ea\u30c3\u30af\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u30e1\u30fc\u30eb\u5185\u306e\u7279\u5b9a\u306eURL\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u300d\u306a\u3069\u3088\u308a\u8a73\u7d30\u306a\u6761\u4ef6\u3092\u6307\u5b9a\u3067\u304d\u307e\u3059<\/li>\n<li>Web\u4e0a\u306e\u884c\u52d5<br \/>\n\u300c\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u7533\u3057\u8fbc\u307f\u304c\u3042\u3063\u305f\u300d\u300c\u30d5\u30a1\u30a4\u30eb\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u300d\u306a\u3069<\/li>\n<li>\u898b\u8fbc\u307f\u5ba2\u306e\u5c5e\u6027\u60c5\u5831<br \/>\n\u300c\u5f79\u8077\u540d\u306b\u201c\u90e8\u9577\u201d\u3092\u542b\u3080\u300d\u300c\u4f4f\u6240\u306b\u201c\u6771\u4eac\u90fd\u201d\u3092\u542b\u307e\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u90e8\u7f72\u3084\u5f79\u8077\u306a\u3069<\/li>\n<\/ul>\n<p>\u884c\u52d5\u3068\u5c5e\u6027\u60c5\u5831\u306e\u639b\u3051\u5408\u308f\u305b\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3001\u3088\u308a\u898b\u8fbc\u307f\u5ba2\u306b\u5fc5\u8981\u3068\u306a\u308b\u60c5\u5831\u3092\u7684\u78ba\u306b\u5c4a\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h2>Engagement Studio\u3067\u306e\u8a2d\u5b9a<\/h2>\n<h3>Engagement Studio\u3067\u5229\u7528\u3067\u304d\u308b\u8981\u7d20<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9466 size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/12\/245_fujioka_07_2.png\" alt=\"245_fujioka_07_2\" width=\"509\" height=\"140\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/12\/245_fujioka_07_2.png 509w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/12\/245_fujioka_07_2-230x63.png 230w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/><\/p>\n<ul>\n<li>Action<br \/>\n\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u3001\u30b9\u30b3\u30a2\u3092\u4ed8\u4e0e\u3059\u308b\u3001\u30ea\u30b9\u30c8\u306b\u8ffd\u52a0\u3059\u308b\u3001\u306a\u3069\u3092\u5b9f\u65bd<\/li>\n<li>Trigger<br \/>\n\u25cb\u65e5\u4ee5\u5185\u306b\u30e1\u30fc\u30eb\u5185\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3001\u30d5\u30a9\u30fc\u30e0\u306b\u30a2\u30af\u30bb\u30b9\u3001\u30d5\u30a1\u30a4\u30eb\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u3001\u306a\u3069\u3092\u30c8\u30ea\u30ac\u30fc\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd<\/li>\n<li>Rule<br \/>\n\u30b9\u30b3\u30a2\u304c100\u4ee5\u4e0a\u3001\u5f79\u8077\u306b\u90e8\u9577\u542b\u3080\u3001\u306a\u3069\u6761\u4ef6\u3092\u8a2d\u5b9a\u3067\u304d\u308b<\/li>\n<li>End<br \/>\n\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7d42\u4e86\u3059\u308b<\/li>\n<\/ul>\n<h3>Engagement Studio\u3092\u6d3b\u7528\u3057\u305f\u30b7\u30ca\u30ea\u30aa<\/h3>\n<p>Engagement Studio\u306e\u6a5f\u80fd\u3092\u4e00\u901a\u308a\u5229\u7528\u3057\u3066\u307f\u3088\u3046\u3068\u601d\u3044\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b7\u30ca\u30ea\u30aa\u3092\u6e96\u5099\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u521d\u56de\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u304b\u3089\u5206\u5c90\u3092\u884c\u3044\u3001\u958b\u5c01\u3057\u305f\u65b9\u306b\u306f\u305d\u306e\u307e\u307e\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u3001\u672a\u958b\u5c01\u306e\u65b9\u3067\u5e83\u544a\u306eURL\u3092\u8e0f\u3093\u3060\u304b\u5426\u304b\u3092\u8d77\u70b9\u306b\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u5185\u5bb9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9464\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/12\/245_fujioka_07_1-750x399.png\" alt=\"245_fujioka_07_1\" width=\"750\" height=\"399\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/12\/245_fujioka_07_1-750x399.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/12\/245_fujioka_07_1-230x122.png 230w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/12\/245_fujioka_07_1-768x409.png 768w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/12\/245_fujioka_07_1.png 1531w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span class=\"font-sm\">\u25b2Engagement Studio\u306e\u30b7\u30ca\u30ea\u30aa<\/span><\/p>\n<p>\u30b7\u30ca\u30ea\u30aa\u3092\u57fa\u306b\u8a2d\u5b9a\u3057\u305f\u5185\u5bb9\u304c\u3053\u3061\u3089\u3067\u3059\u3002<\/p>\n<p><a title=\"Engagement Studio\u753b\u9762\u30ad\u30e3\u30d7\u30c1\u30e3\" href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/12\/capture.gif\" data-lightbox-type=\"iframe\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9465 size-full\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/12\/capture.gif\" alt=\"245_fujioka_07_2\" width=\"649\" height=\"675\" \/><\/a><\/p>\n<p><span class=\"font-sm\">\u25b2\u5b9f\u969b\u306b\u4f7f\u7528\u3057\u305fEngagement Studio\u3000<a title=\"Engagement Studio\u753b\u9762\u30ad\u30e3\u30d7\u30c1\u30e3\" href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/12\/capture.gif\" data-lightbox-type=\"iframe\">\u203b\u30af\u30ea\u30c3\u30af\u3067\u62e1\u5927<\/a><\/span><\/p>\n<p>\u9014\u4e2d\u7d4c\u904e\u3092\u78ba\u8a8d\u3057\u3066\u30b7\u30ca\u30ea\u30aa\u3092\u5fae\u8abf\u6574\u3059\u308b\u305f\u3081\u306b\u3001\u6975\u529b\u30ea\u30b9\u30c8\u306b\u683c\u7d0d\u3055\u308c\u3066\u3044\u308b\u4eba\u305f\u3061\u306b\u5bfe\u3057\u3066\u3001\u3042\u308b\u7a0b\u5ea6\u540c\u3058\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30e1\u30fc\u30eb\u3092\u9001\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u305f\u3060\u3001\u4eba\u306b\u3088\u3063\u3066\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u7570\u306a\u308b\u306e\u3067\u3001\u672c\u6765\u9032\u3080\u3079\u304d\u30b9\u30c6\u30c3\u30d7\u3092\u6975\u529b\u3042\u308f\u305b\u308b\u3079\u304f\u3001Tag\u3092\u4ed8\u4e0e\u3059\u308b\u3088\u3046\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u5404\u9867\u5ba2\u306b\u5408\u3063\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30e1\u30fc\u30eb\u914d\u4fe1\u3092\u5b9f\u65bd\u3059\u308b\u306e\u304c\u3001Engagement 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class=\"font-sm\">\u203b\u672c\u8a18\u4e8b\u306e\u5185\u5bb9\u306f\u57f7\u7b46\u5f53\u6642\u306e\u3082\u306e\u3067\u3001\u73fe\u5728\u3068\u306f\u4e00\u90e8\u4ed5\u69d8\u304c\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u3054\u4e86\u627f\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u203b\u672c\u8a18\u4e8b\u306b\u8a18\u8f09\u306ePardot\u306f\u30012022\u5e744\u67087\u65e5\u306bMarketing Cloud Account Engagement\u306b\u88fd\u54c1\u540d\u304c\u5909\u66f4\u306b\u306a\u308a\u307e\u3057\u305f\u3002 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