{"id":9579,"date":"2016-12-28T10:32:15","date_gmt":"2016-12-28T01:32:15","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=9579"},"modified":"2025-07-03T14:19:06","modified_gmt":"2025-07-03T05:19:06","slug":"difference_goals_and_objectives","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/difference_goals_and_objectives","title":{"rendered":"\u30e1\u30eb\u30de\u30ac\u62c5\u5f53\u8005\u306f\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u76ee\u7684\u3068\u76ee\u6a19\u306e\u9055\u3044"},"content":{"rendered":"<p>\u4f01\u696d\u304c<a href=\"https:\/\/www.synergy-marketing.co.jp\/glossary\/mail-magazine\/\" target=\"_blank\">\u30e1\u30eb\u30de\u30ac<\/a>\u3092\u914d\u4fe1\u3059\u308b\u76ee\u7684\u3068\u76ee\u6a19\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u3053\u306e\u554f\u3044\u306b\u5bfe\u3057\u3066\u3055\u3063\u3068\u7b54\u3048\u3089\u308c\u308b\u5834\u5408\u306f\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u5f0a\u793e\u306b\u30e1\u30eb\u30de\u30ac\u306e\u652f\u63f4\u3092\u4f9d\u983c\u3055\u308c\u308b\u65b9\u306e\u4e2d\u306b\u306f\u3001\u8003\u3048\u8fbc\u3093\u3067\u3057\u307e\u3063\u305f\u308a\u3001\u76ee\u7684\u3068\u76ee\u6a19\u3092\u6df7\u540c\u3057\u3066\u3068\u3089\u3048\u3066\u3044\u308b\u65b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3053\u3067\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u76ee\u7684\u3068\u76ee\u6a19\u306f\u305d\u3082\u305d\u3082\u4f55\u304c\u9055\u3046\u306e\u304b\u3002\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u306b\u304a\u3044\u3066\u3069\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3059\u308b\u306e\u304c\u826f\u3044\u306e\u304b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2>\u76ee\u7684\u3068\u306f\uff1f<\/h2>\n<p>\u76ee\u7684\u306f\u76ee\u6a19\u3092\u30af\u30ea\u30a2\u3057\u3066\u3044\u3063\u305f\u5148\u306b\u3042\u308b\u7684\uff08\u307e\u3068\uff09\u3067\u3042\u308a\u3001\u3084\u308b\u3079\u304d\u7406\u7531\u306e\u8ef8\u3068\u306a\u308b\u3082\u306e\u3067\u3059\u3002\u3053\u306e\u76ee\u7684\u3092\u30e1\u30eb\u30de\u30ac\u904b\u55b6\u30e1\u30f3\u30d0\u30fc\u3084\u4e0a\u53f8\u3068\u5171\u901a\u8a8d\u8b58\u3092\u6301\u3064\u3053\u3068\u304c\u307e\u305a\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u76ee\u7684\u306f\u4e00\u5ea6\u6c7a\u3081\u308b\u3068\u57fa\u672c\u7684\u306b\u5909\u66f4\u306f\u3042\u308a\u307e\u305b\u3093\u3057\u3001\u8907\u6570\u8a2d\u5b9a\u3059\u308b\u306e\u3067\u306f\u306a\u304f1\u3064\u306b\u5b9a\u3081\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<h4>\u60aa\u3044\u76ee\u7684\u306e\u4f8b<\/h4>\n<ul>\n<li>\u958b\u5c01\u7387\u309220\uff05\u306b\u4e0a\u3052\u308b<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u7387\u30923%\u306b\u3059\u308b<\/li>\n<li>\u8cfc\u8aad\u8005\u6570\u3092100\u4eba\u5897\u3084\u3059\u3000<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306f\u5168\u3066\u3001\u305d\u308c\u3092\u9054\u6210\u3057\u3066\u4f55\u3092\u3057\u305f\u3044\u306e\u304b\u304c\u4e0d\u660e\u78ba\u3067\u3059\u3002<\/p>\n<h4>\u826f\u3044\u76ee\u7684\u306e\u4f8b<\/h4>\n<ul>\n<li>\u30e1\u30eb\u30de\u30ac\u304b\u3089\u306e\u58f2\u4e0a\u3092\u4e0a\u3052\u308b<br \/>\n \u76f4\u63a5\u8cfc\u8cb7\u3092\u76ee\u6307\u3057\u305f\u30bb\u30fc\u30eb\u60c5\u5831\u30e1\u30fc\u30eb\u306a\u3069<\/li>\n<li>\u898b\u8fbc\u307f\u5ba2\u306e\u8ab2\u984c\u610f\u8b58\u3092\u559a\u8d77\u3059\u308b<br \/>\n \u696d\u754c\u306e\u6700\u65b0\u60c5\u5831\u3084\u4e8b\u4f8b\u3092\u5c4a\u3051\u308b\u30ce\u30a6\u30cf\u30a6\u30e1\u30fc\u30eb\u306a\u3069<\/li>\n<li>\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u7d99\u7d9a\u3055\u305b\u308b<br \/>\n \u5546\u54c1\u306e\u6d3b\u7528\u6cd5\u3092\u767a\u4fe1\u3059\u308b\u304a\u5f79\u7acb\u3061\u30e1\u30fc\u30eb\u306a\u3069<\/li>\n<\/ul>\n<p>\u3010\u95a2\u9023\u8a18\u4e8b\u3011<a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/email_open_rate\" target=\"_blank\" rel=\"noopener\">\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u3068\u305d\u306e\u5e73\u5747\u306f?\u6e2c\u5b9a\u65b9\u6cd5\u3084\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac<\/a><\/p>\n<h2>\u76ee\u6a19\u3068\u306f\uff1f<\/h2>\n<p>\u76ee\u6a19\u306f\u305d\u306e\u6f22\u5b57\u304c\u8868\u3059\u3068\u304a\u308a\u3001\u76ee\u7684\u306b\u5411\u304b\u3063\u3066\u3044\u304f\u9014\u4e2d\u306b\u3042\u308b\u300c\u6a19\uff08\u3057\u308b\u3079\uff09\u300d\u3067\u3059\u3002\u305d\u306e\u6a19\u3092\u901a\u904e\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u76ee\u7684\u306b\u8fd1\u3065\u3051\u308b\u305f\u3081\u3001\u66d6\u6627\u306a\u3082\u306e\u3067\u306f\u306a\u304f\u5177\u4f53\u7684\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u6a19\u306f\u76ee\u7684\u304b\u3089\u30d6\u30ec\u3066\u3044\u306a\u3051\u308c\u3070\u8907\u6570\u3042\u3063\u3066\u3082\u69cb\u3044\u307e\u305b\u3093\u3057\u3001\u72b6\u6cc1\u306b\u3088\u3063\u3066\u306f\u9014\u4e2d\u3067\u5909\u66f4\u3092\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u76ee\u6a19\u3092\u7acb\u3066\u308b\u969b\u306b\u5f79\u7acb\u3064\u306e\u304c\u300cSMART\u300d\u3068\u3044\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<ul>\n<li>Specific \uff1a \u5177\u4f53\u7684\u3067\u3042\u308b<\/li>\n<li>Measurable \uff1a \u6e2c\u5b9a\u304c\u53ef\u80fd\u3067\u3042\u308b<\/li>\n<li>Achievable \uff1a \u9054\u6210\u53ef\u80fd\u306a<\/li>\n<li>Realistic \uff1a \u73fe\u5b9f\u7684\u3067\u3042\u308b<\/li>\n<li>Time-oriented \uff1a \u671f\u9650\u304c\u660e\u78ba\u3067\u3042\u308b<\/li>\n<\/ul>\n<p>\u3053\u306eSMART\u306e\u5168\u3066\u306e\u8981\u7d20\u3092\u542b\u3081\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u300c\u5177\u4f53\u7684\u300d\u300c\u6e2c\u5b9a\u53ef\u80fd\u300d\u300c\u671f\u9650\u304c\u660e\u78ba\u300d\u306e\u8981\u7d20\u306f\u6700\u4f4e\u9650\u5fc5\u8981\u3067\u3057\u3087\u3046\u3002<\/p>\n<h4>\u60aa\u3044\u76ee\u6a19\u306e\u4f8b<\/h4>\n<ul>\n<li>\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u30923\u30f6\u6708\u4ee5\u5185\u306b\u4e0a\u3052\u308b\u3000\u2192\u3000\u3069\u308c\u3060\u3051\u4e0a\u3052\u308b\u304b\u5177\u4f53\u7684\u3067\u306a\u3044<\/li>\n<li>\u30e1\u30fc\u30eb\u306e\u30af\u30ea\u30c3\u30af\u7387\u309210\u500d\u306b\u3059\u308b\u3000\u2192\u3000\u671f\u9650\u304c\u306a\u3044<\/li>\n<li>\u30e1\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u8cfc\u8cb7\u610f\u6b32\u3092\u4e0a\u3052\u308b\u3000\u2192\u3000\u6e2c\u5b9a\u3067\u304d\u306a\u3044<\/li>\n<\/ul>\n<h4>\u826f\u3044\u76ee\u6a19\u306e\u4f8b<\/h4>\n<ul>\n<li>3\u30f6\u6708\u4ee5\u5185\u306b\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u309220\uff05\u304b\u308922\uff05\u306b\u4e0a\u3052\u308b<\/li>\n<li>2\u30f6\u6708\u4ee5\u5185\u306b\u30e1\u30fc\u30eb\u306e\u30af\u30ea\u30c3\u30af\u7387\u30923\uff05\u304b\u30895\uff05\u306b\u4e0a\u3052\u308b<\/li>\n<li>12\u6708\u4e2d\u306b\u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u306e\u58f2\u4e0a\u3092\u6708\u9593100\u4e07\u5186\u306b\u3059\u308b<\/li>\n<\/ul>\n<h2>\u30b7\u30ca\u30b8\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30eb\u30de\u30ac\u65bd\u7b56\u4e8b\u4f8b<\/h2>\n<p>\u5f0a\u793e\u304c\u914d\u4fe1\u3057\u3066\u3044\u308b\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u300c<a href=\"https:\/\/www.synergy-marketing.co.jp\/form\/company\/parts\/synergyplus_sample\/?_ga=1.64541807.1333490380.1477372149\" target=\"_blank\" rel=\"noopener noreferrer\">Synergy!Plus<\/a>\u300d\u306e\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>2012\u5e74\u5f53\u6642\u306e\u76ee\u7684\u306f\u300c\u30e1\u30eb\u30de\u30ac\u304b\u3089\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u300d\u3067\u3057\u305f\u3002\u3088\u3063\u3066\u3001\u30e1\u30fc\u30eb\u7d4c\u7531\u3067\u306e\u88fd\u54c1\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u6570\u3092\u76ee\u6a19\u5024\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u30e1\u30eb\u30de\u30ac\u306e\u5185\u5bb9\u306f\u3068\u3044\u3048\u3070\u3001\u30b7\u30b9\u30c6\u30e0\u306e\u4f7f\u3044\u65b9\u3084\u5c0e\u5165\u4e8b\u4f8b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u6700\u65b0\u6a5f\u80fd\u306e\u30ea\u30ea\u30fc\u30b9\u60c5\u5831\u306a\u3069\u3001\u30b7\u30b9\u30c6\u30e0\u95a2\u9023\u306e\u60c5\u5831\u304c\u76db\u308a\u3060\u304f\u3055\u3093\u3067\u3059\uff08\u30bb\u30fc\u30eb\u30b9\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u3002<br \/>\n \u3057\u304b\u3057\u3001\u3057\u3070\u3089\u304f\u904b\u7528\u3057\u3066\u3082\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306f\u4f38\u3073\u305a\u3001\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3082\u4f4e\u3044\u307e\u307e\u3068\u3044\u3046\u72b6\u6cc1\u304c\u7d9a\u304d\u307e\u3057\u305f\uff08\u958b\u5c01\u738714.7%\u3001\u30af\u30ea\u30c3\u30af\u73870.73%\uff09\u3002<\/p>\n<p class=\"font-sm\">\u203b\u53c2\u8003<\/span><br \/>\n\u300c\u5317\u7c73\u306b\u304a\u3051\u308bMarketing and Advertisement\u696d\u754c\u3067\u306e\u5e73\u5747\u958b\u5c01\u738718.81%\u3001\u5e73\u5747\u30af\u30ea\u30c3\u30af\u73872.44%\uff08mailchimp\u8abf\u3079\uff09\u300d<\/p>\n<p>\u305d\u3053\u30672\u5e74\u524d\u306b\u904b\u7528\u3092\u898b\u76f4\u3057\u3001\u76ee\u7684\u3092\u300c\u8aad\u8005\u3078\u306e\u6709\u76ca\u306a\u60c5\u5831\u306e\u63d0\u4f9b\u300d\u306b\u5909\u66f4\u3002\u8aad\u8005\u304c\u8aad\u307f\u305f\u3044\u3068\u601d\u3046\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u30bb\u30df\u30ca\u30fc\u3084\u30a4\u30d9\u30f3\u30c8\u60c5\u5831\u306b\u7d5e\u3063\u3066\u304a\u5c4a\u3051\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u305f\uff08\u6559\u80b2\u30fb\u5553\u8499\u578b\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u3002<\/p>\n<p>\u3053\u306e\u65b9\u91dd\u8ee2\u63db\u304c\u3046\u307e\u304f\u3044\u304d\u3001\u4eca\u3067\u306f\u958b\u5c01\u7387\u304c24.5%\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c3.3%\u3068\u3044\u3046BtoB\u696d\u754c\u306b\u304a\u3044\u3066\u306f\u9ad8\u3044\u6c34\u6e96\u3092\u7dad\u6301\u3057\u3001\u6708\u9593\u306e\u30e1\u30eb\u30de\u30ac\u767b\u9332\u6570\u306f100\u4ef6\u4ee5\u4e0a\u3092\u30ad\u30fc\u30d7\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u6700\u7d42\u7684\u306b\u306f\u60c5\u5831\u63d0\u4f9b\u306b\u3068\u3069\u307e\u3089\u305a\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u306e\u6210\u7d04\u3078\u7d50\u3073\u3064\u3051\u305f\u3044\u601d\u3044\u306f\u3042\u308a\u307e\u3059\u3002<br \/>\n \u3057\u304b\u3057\u3001\u7279\u306b\u691c\u8a0e\u671f\u9593\u304c\u9577\u3044BtoB\u306e\u5546\u6750\u3092\u6271\u3046\u5834\u5408\u306f\u77ed\u671f\u7684\u306a\u6210\u7d04\u3092\u8ffd\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u304a\u5ba2\u69d8\u3068\u306e\u95a2\u4fc2\u6027\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u4e2d\u9577\u671f\u7684\u306b\u6210\u7d04\u3078\u3068\u7d50\u3073\u3064\u3051\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30eb\u30de\u30ac\u3092\u95a2\u4fc2\u6027\u7dad\u6301\u306e\u305f\u3081\u306e\u624b\u6bb5\u3068\u3068\u3089\u3048\u3001\u305d\u3053\u304b\u3089\u306e\u5f15\u304d\u4e0a\u3052\u306b\u3064\u3044\u3066\u306f\u30bb\u30df\u30ca\u30fc\u3084\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u4efb\u305b\u308b\u3068\u3044\u3063\u305f\u3088\u3046\u306a\u3001\u30c4\u30fc\u30eb\u306e\u4f7f\u3044\u5206\u3051\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\n \u3053\u306e\u4f7f\u3044\u5206\u3051\u306e\u305f\u3081\u306b\u3082\u3001\u305d\u308c\u305e\u308c\u306e\u624b\u6bb5\u306e\u76ee\u7684\u3068\u76ee\u6a19\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f01\u696d\u304c\u30e1\u30eb\u30de\u30ac\u3092\u914d\u4fe1\u3059\u308b\u76ee\u7684\u3068\u76ee\u6a19\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f \u3053\u306e\u554f\u3044\u306b\u5bfe\u3057\u3066\u3055\u3063\u3068\u7b54\u3048\u3089\u308c\u308b\u5834\u5408\u306f\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u5f0a\u793e\u306b\u30e1\u30eb\u30de\u30ac\u306e\u652f\u63f4\u3092\u4f9d\u983c\u3055\u308c\u308b\u65b9\u306e\u4e2d\u306b\u306f\u3001\u8003\u3048\u8fbc\u3093\u3067\u3057\u307e\u3063\u305f\u308a\u3001\u76ee\u7684\u3068\u76ee\u6a19\u3092\u6df7\u540c\u3057\u3066\u3068\u3089\u3048\u3066\u3044\u308b\u65b9\u3082\u5c11\u306a\u304f\u3042\u308a&#8230;<\/p>\n","protected":false},"author":107,"featured_media":17854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-9579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mail-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/9579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=9579"}],"version-history":[{"count":17,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/9579\/revisions"}],"predecessor-version":[{"id":18690,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/posts\/9579\/revisions\/18690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media\/17854"}],"wp:attachment":[{"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=9579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=9579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.synergy-marketing.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=9579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}