{"id":9899,"date":"2017-04-03T14:15:56","date_gmt":"2017-04-03T05:15:56","guid":{"rendered":"https:\/\/www.synergy-marketing.co.jp\/blog\/?p=9899"},"modified":"2023-09-28T13:28:38","modified_gmt":"2023-09-28T04:28:38","slug":"what-is-addressable-advertising","status":"publish","type":"post","link":"https:\/\/www.synergy-marketing.co.jp\/blog\/what-is-addressable-advertising","title":{"rendered":"CRM\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u65bd\u7b56\u300c\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u300d\u3068\u306f\uff1f"},"content":{"rendered":"<p>\u3053\u3053\u6570\u5e74\u3067\u3001\u7af6\u5408\u53c2\u5165\u306e\u5897\u52a0\u306b\u4f34\u3044Web\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u60aa\u5316\u3057\u3001\u629c\u672c\u7684\u306a\u6539\u5584\u306f\u898b\u51fa\u3057\u306b\u304f\u304f\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u305d\u306e\u80cc\u666f\u3068\u3057\u3066<\/p>\n<ul>\n<li>\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u306e\u63b2\u8f09\u5358\u4fa1\u304c\u9ad8\u9a30\u3057\u3066\u3044\u308b<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u304c\u53d7\u3051\u53d6\u308b\u5e83\u544a\u60c5\u5831\u91cf\u304c\u5897\u52a0\u3057\u3066\u3044\u308b<\/li>\n<\/ul>\n<p>\u3068\u3044\u3063\u305f\u72b6\u6cc1\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u4e2d\u3067\u3001\u5e83\u544a\u51fa\u7a3f\u3092\u3059\u308b\u4f01\u696d\u306b\u306f\u3001\u3088\u308a\u81ea\u793e\u9867\u5ba2\u306b\u8fd1\u3044\u65b9\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u300c\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u300d\u306a\u5e83\u544a\u3068\u306f<\/h2>\n<p>\u7d14\u5e83\u544a\u3001\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5e83\u544a\u3001DSP\u3001\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\uff65\uff65\uff65\u3002\u66f4\u306b\u6628\u4eca\u3067\u306fDMP\u306e\u767b\u5834\u306b\u3088\u308a\u3001\u5e83\u544a\u306bWeb\u4ee5\u5916\u306e\u30c7\u30fc\u30bf\uff08\u9867\u5ba2\u30c7\u30fc\u30bf\uff09\u3092\u7d10\u4ed8\u3051\u308b\u3053\u3068\u304c\u5f53\u305f\u308a\u524d\u306e\u4e16\u306e\u4e2d\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3057\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u72b6\u614b\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u300c\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3057\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u300d\u3053\u3068\u306e\u6982\u5ff5\u3092\u3001\u79c1\u305f\u3061\u306f\u300e\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u300f\u3068\u63d0\u5531\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u300d\u3068\u306f\u3001\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7279\u5b9a\u3057\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\uff08\u500b\u3092\u7279\u5b9a\u3057\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u80fd\u529b\uff09\u306e\u3053\u3068\u3092\u6307\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u304b\u3089\u3001\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u3068\u306f\u30a2\u30c9\u30ec\u30b9\u3067\u304d\u308b\u5e83\u544a\u306e\u3053\u3068\u3092\u610f\u5473\u3057\u3001TVCM\u306e\u624b\u6cd5\u3067\u3082\u540c\u69d8\u306e\u8868\u73fe\u3092\u898b\u304b\u3051\u308b\u3053\u3068\u3082\u591a\u3044\u3067\u3059\u3002<\/p>\n<p>\u8996\u8074\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3057\u306b\u304f\u304f\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u4e0d\u660e\u78ba\u306aTVCM\u306e\u7279\u6027\u4e0a\u3001\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u3068\u3044\u3046\u30d5\u30ec\u30fc\u30ba\u304c\u306f\u307e\u308a\u3084\u3059\u304b\u3063\u305f\u80cc\u666f\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u3068\u3044\u3046\u6982\u5ff5\u306fWeb\u5e83\u544a\u306b\u304a\u3044\u3066\u3082\u30de\u30c3\u30c1\u3057\u3066\u304a\u308a\u3001\u4eca\u5f8c\u306eWeb\u5e83\u544a\u306e\u9032\u5316\u3092\u4fc3\u9032\u3059\u308b\u3068\u79c1\u305f\u3061\u306f\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9913\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/04\/631b1ecd1818a1ada645a0f30e308492-1-750x280.png\" alt=\"\" width=\"750\" height=\"280\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/04\/631b1ecd1818a1ada645a0f30e308492-1-750x280.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/04\/631b1ecd1818a1ada645a0f30e308492-1-230x86.png 230w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/04\/631b1ecd1818a1ada645a0f30e308492-1-768x287.png 768w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/04\/631b1ecd1818a1ada645a0f30e308492-1.png 1342w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2>2\u3064\u306e\u5e83\u544a\u65bd\u7b56<\/h2>\n<p>\u30a2\u30c9\u30ec\u30b5\u30d6\u30eb\u5e83\u544a\u306e\u6700\u5927\u306e\u5f37\u307f\u306f\u3001\u81ea\u793e\u30c7\u30fc\u30bf\u3092\u57fa\u76e4\u3068\u3057\u305f\u96c6\u5ba2\u304c\u53ef\u80fd\u306b\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u30022\u3064\u306e\u5e83\u544a\u65bd\u7b56\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>1. CRM\u65bd\u7b56\uff08\u65e2\u5b58\u9867\u5ba2\u306e\u30d5\u30a9\u30ed\u30fc\uff09<\/h3>\n<p>CRM\u3068\u3044\u3046\u3068\u30e1\u30fc\u30eb\u3084SNS\u3092\u6d3b\u7528\u3057\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u4e00\u822c\u7684\u3067\u3059\u304c\u3001\u4f8b\u3048\u3070\u5e83\u544a\u3092CRM\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30fc\u30eb\u3068\u5e83\u544a\u306e\u76f8\u4e57\u52b9\u679c\u3084\u30ea\u30fc\u30c1\u306e\u88dc\u5b8c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9903\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/04\/b4284fc2e3d3bd1203e44f8c06781296-750x393.png\" alt=\"\" width=\"750\" height=\"393\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/04\/b4284fc2e3d3bd1203e44f8c06781296-750x393.png 750w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/04\/b4284fc2e3d3bd1203e44f8c06781296-230x120.png 230w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/04\/b4284fc2e3d3bd1203e44f8c06781296-768x402.png 768w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/04\/b4284fc2e3d3bd1203e44f8c06781296.png 951w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h4>\u65bd\u7b56\u4f8b<\/h4>\n<ul>\n<li>\u5e83\u544a\u3067\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308b\uff0f\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u30d1\u30fc\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u53d6\u5f97\u3059\u308b<br \/>\n \u30e1\u30fc\u30eb\u914d\u4fe1\u8a31\u8afe\u304c\u53d6\u308c\u3066\u3044\u306a\u3044\u3001\u307e\u305f\u306f\u4e00\u5b9a\u671f\u9593\u30e1\u30fc\u30eb\u53cd\u5fdc\u304c\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3002<br \/>\n \u203b\u53c2\u8003\uff1a<a href=\"https:\/\/www.synergy-marketing.co.jp\/blog\/mailpermission_efficacy\" target=\"_blank\" rel=\"noopener noreferrer\">\u30e1\u30fc\u30eb\u306e\u30d3\u30b8\u30cd\u30b9\u8ca2\u732e\u5ea6\u306f\u3053\u3093\u306a\u306b\u5927\u304d\u304b\u3063\u305f\uff01\uff1f \u30e1\u30fc\u30eb\u30d1\u30fc\u30df\u30c3\u30b7\u30e7\u30f3\u306e\u6709\u52b9\u6027<\/a><\/li>\n<li>\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u9023\u52d5\u5e83\u544a<br \/>\n \u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb\u3068\u9023\u52d5\u3057\u305f\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3001\u5e83\u544a\u3067\u5230\u9054\u7387\u3092\u88dc\u3044\u3001\u5e83\u544a\u8868\u793a\u306b\u3088\u308a\u30e1\u30fc\u30eb\u3078\u306e\u60f3\u8d77\u7387\u306e\u5411\u4e0a\u3092\u56f3\u308b\u3002<\/li>\n<\/ul>\n<ul>\n<li>\u5e83\u544a\u306e\u51fa\u3057\u5206\u3051<br \/>\n \u5e83\u544a\u6587\u3084\u63b2\u8f09\u9806\u4f4d\u3092\u3001\u6f5c\u5728\u9867\u5ba2\u5411\u3051\u30fb\u65e2\u5b58\u9867\u5ba2\u5411\u3051\u3067\u5909\u5316\u3055\u305b\u308b\u3002<\/li>\n<\/ul>\n<ul>\n<li>\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u96e2\u53cd\u9632\u6b62<br \/>\n \u65e2\u5b58\u9867\u5ba2\u30c7\u30fc\u30bf\u3068\u5916\u90e8\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u9023\u643a\u3057\u3001\u7279\u5b9a\u306e\u884c\u52d5\uff08\u96e2\u53cd\u306a\u3069\uff09\u306b\u5bfe\u3057\u3001\u5e83\u544a\u306b\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3002<\/li>\n<\/ul>\n<h3>2. \u65b0\u898f\u7372\u5f97\u65bd\u7b56\uff08\u512a\u826f\u9867\u5ba2\u306e\u62e1\u5f35\uff09<\/h3>\n<p>\u65e2\u5b58\u8cfc\u5165\u8005\u3084\u512a\u826f\u9867\u5ba2\u306e\u30ea\u30b9\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u914d\u4fe1\u306e\u7cbe\u5ea6\u5411\u4e0a\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u5e83\u544a\u306eROI\u306e\u6539\u5584\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Yahoo!\u3084Google\u3001Facebook\u306a\u3069\u306e\u5a92\u4f53\u3067\u306f\u3001\u62e1\u5f35\u6a5f\u80fd\uff08\u30eb\u30c3\u30af\u30a2\u30e9\u30a4\u30af\uff09\u3068\u3044\u3046\u6a5f\u80fd\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u3053\u3061\u3089\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u5a92\u4f53\u60c5\u5831\u3092\u5143\u306b\u3057\u305f\u985e\u4f3c\u914d\u4fe1\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9904\" src=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/04\/b3efc7e1f85946914b648ccc06e88374.png\" alt=\"\" width=\"562\" height=\"241\" srcset=\"https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/04\/b3efc7e1f85946914b648ccc06e88374.png 562w, https:\/\/www.synergy-marketing.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/04\/b3efc7e1f85946914b648ccc06e88374-230x99.png 230w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\" 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